2021-22 Cheltenham Rugby Club
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2021-22
CLUB CHAIRMAN’S
INFORMATION MESSAGE
Cheltenham Tigers RFC are the one of the We are transitioning into a new era for
longest established clubs in the county, Cheltenham Tigers Rugby Club.
formed in 1889, and currently boast over
The Club boast superb rugby pitches,
700 members.
medical facilities, martial arts centre and
First and foremost we are a rugby club. newly formed business hub. Significant
In addition to a men’s and women’s 1st XV capital projects, including our new RFU
we have 5 further senior teams and AGP (artificial grass pitch) RFU and Sport
thriving Youth section developing players England fully compliant 8 changing room
from the age of 4 onwards. block, ancillary facilities and our new Gym
provide the club and the wider community
We have recently put in place a 5 year with sporting facilities second to none in
strategic plan with ambitious targets the area.
for our teams, facility development and
expansion of our youth programme The Club has recently launched its
to solidify our position as the premier Strategic Plan to continue developing people participate with smiles on their
community rugby club in Gloucestershire. and improving the facilities and sports faces.
provision at Newlands. Post COVID, our
aspirations continue to be ambitious with
SPECIFIC
As a business sponsor, your support
a focus on challenging our players to be is fundamental to our ongoing
the best they can be.
SPONSORSHIP
success. We are looking to develop long
term relationships with sponsors who
Key objectives include further
OPPORTUNITIES
can support us in delivering our 5 year
development of our facilities, club house plan. We offer a full range of sponsorship
and youth programme. We aim to hire an options, starting from reasonably modest
Sponsors can expect a number of benefits inspirational, game-changing director of involvement through to our Gold sponsor
all of which are detailed in this brochure... youth rugby to help the younger groups package.
plus a warm welcome in the Club bar! excel in their sport and develop a best in
class Youth Academy culture. Please have a look at the packages within
Our sponsorship opportunities are this document and hopefully you will feel
tailored to suit everyone’s visions and The Club is a really busy place, with that helping us achieve our goals will also
budgets, with such a diverse and growing a progressive attitude. We support be of value to you and your business.
following, if you do not see anything that excellence with many of our junior players
immediately catches your attention, progressing into Gloucester and We would be delighted to welcome you
contact us for a coffee and a chat and England Academies. But not only to the Tiger family.
we are sure a bespoke package can be excellence, we support sport for all and
assembled. Photography: Joe Haskayne
the key ingredient is enjoyment and seeing -Steve Ratcliffe
TIGERS ONLINE SPONSORSHIP OPPORTUNITIES
SOCIAL WE HAVE COMPILED SOME KEY STATISTICS TO
HELP YOU GAUGE THE AMOUNT OF SPONSORSHIP
REACH EXPOSURE YOU WILL RECEIVE FROM
YOUR SPONSORSHIP. OPPORTUNITIES
WE HAVE A BALL MASCOT
CHELTENHAMTIGERS.COM TIGERS SOCIAL MEDIA
RANGE OF SPONSORSHIP SPONSORSHIP
300 DAILY VISITS - FACEBOOK REACH - SPONSORSHIP £50 £50
OVER 2000 ON A OVER 2000, TWITTER OPPORTUNITIES SPONSORSHIP COVERS SPONSORSHIP COVERS
MONDAY ALONE FOLLOWERS OVER AVAILABLE Match day Captain Photo Match day Captain Photo
Updated regularly throughout the year, the site 1500 AND GROWING FOR ANY SIZE Pre-match hospitality Pre-match hospitality
A mention in the programme A mention in the programme
receives over 300 visits every day, reaching over BUDGET. MANY A mention online (website & A mention online (website &
We have Facebook pages for current and former
2000 on a Monday alone as people log in to look
players, plus Ladies section with a global reach
OF THESE ARE social media) social media)
up results and match reports.
and the average Match report reaching well DETAILED ON
Depending on your level of Sponsorship your
over 2000 people. And our Twitter account with THE NEXT FEW
logo / profile and link will be displayed to
a growing following, currently over 1500. PAGES. BESPOKE
everyone who visits and engages in the site.
Being part of the Sponsorship package gives
PACKAGES
you access to these platforms to help spread CAN ALSO BE
Banner adverts can be included to promote
upcoming events, product launches or special
your message and declare your association with CREATED.
Cheltenham Rugby Club.
offers. Our analytics will be able to show you
how succesful your campaign has been.
MATCH DAY PLAYER PITCH SIDE
Over the course of a year we have a footfall
SPONSORSHIP SPONSORSHIP SPONSORSHIP
FOOTFALL AND DRIVE-BY FROM £250 £250 FROM £500
OVER
of more than 40,000 including 34,000 for
sport and 6,000 social. This number is ever
increasing as our profile increases throughout Whether sponsoring a match By sponsoring a player you are Choose to take up one of our
or just the match ball, we creating a mutual relationship pitch side advertising boards
Cheltenham and the wider area.
guarantee you’ll enjoy your day with that player, one we’re and you’ll be exposed to
A BUSY LOCATION
40,000
out at the rugby. sure the player is sincerely literally 1000’s of eyes every
Situated at one of the busiest crossroads in grateful for. day.
Cheltenham, opportunities for your branding SPONSORSHIP COVERS
and support of Cheltenham Rugby Club are A mention in the programme SPONSORSHIP COVERS CHOOSE FROM 1-3 YEARS
endless. A mention online Membership for yourself We can even design the board
(Website & Social Media) and the player for you to ensure you have
Lunch for you and up Player insurance maximum impact.
FOR MORE INFORMATION ON SPONSORSHIP OPPORTUNITIES to 9 colleagues and you’ll be
looked after throughout
PLEASE CALL OR EMAIL SPONSORS@CHELTENHAMTIGERS.COM your day.
SPONSORSHIP PACKAGES
GOLD
PACKAGE
£6,000 Pitch Side Boards
6M BOARD ON AGP
Match Programme
FULL PAGE COLOUR
Social Events
TABLE OF YOUR OWN
Print Costs from £239.10 + VAT (A, B or C) for all home men’s and women’s matches ≈24 (usually 10 seats)
Our flagship package, providing
aspects of sponsorship designed to
give you the best coverage across Road Side Boards Pitch Hire Sponsorship Lunch
the club, its membership and also 2 SIGNS TWICE A YEAR & 10% TABLE OF YOUR OWN
other sports and social users at our (one facing each direction) for 12 months discount all year round (usually 10 seats)
dedicated and rapidly improving
home, Newlands Park.
Website Clubhouse / Bar Hire Social Members
An opportunity to be a mainline TOP PANEL TWICE A YEAR & 10% 20
sponsor and build a partnership to of website for 12 months discount all year round
significantly benefit your business
and employees.
Social Media Business Hub Sponsor a Player
If you are after something more bespoke, 1 POST PER QUARTER TWICE A WEEK 1 MALE OR FEMALE
or would like more information on on all Club accounts
sponsorship opportunities please contact:
sponsors@cheltenhamtigers.com
Email Newsletter Twickenham Tickets Sponsorship Type
LOGO & 1 PIECE 2 GUARANTEED TICKETS MATCH
of content every quarter *with option to buy 6 more sponsor
Business Hub 2 Twickenham Tickets 3
Subject to availability. Keeping to COVID-19 social Subject to availability. Games include the Six
distancing restrictions. Nations and Autumn Internationals.
SPONSORSHIP PACKAGES
SILVER
PACKAGE
£3,000 Pitch Side Boards
4M BOARD ON AGP
Match Programme
HALF PAGE COLOUR
Social Events
2 INVITATIONS
Print Costs from £159.40 + VAT (A, B or C) for all home men’s and women’s matches ≈24 per year
A great value, attractive package,
covering many aspects of the
clubs activities, sports and social Road Side Boards Pitch Hire Sponsorship Lunch
events. The package builds on 1 SIGN ONCE A YEAR & 10% TABLE OF YOUR OWN
time honoured ways to support for 12 months discount all year round (usually 10 seats)
a thriving rugby club which has
a strong desire to support its
local community and sports Website Clubhouse / Bar Hire Social Members
development. BOTTOM PANEL ONCE A YEAR & 10% 10
of website discount all year round
An exciting and affordable group of
opportunities designed to provide
maximum benefit for great value. Social Media Business Hub Sponsor a Player
2 POSTS PER YEAR ONCE A WEEK 1 MALE OR FEMALE
If you are after something more bespoke, or on all Club accounts
would like more information on sponsorship
opportunities please contact:
sponsors@cheltenhamtigers.com
Email Newsletter Twickenham Tickets Sponsorship Type
2 PIECES 6 TICKETS MATCH
of content per year available to buy sponsor
Business Hub 2 Twickenham Tickets 3
Subject to availability. Keeping to COVID-19 social Subject to availability. Games include the Six
distancing restrictions. Nations and Autumn Internationals.
SPONSORSHIP PACKAGES
BRONZE
PACKAGE
£1,000 Pitch Side Boards
2M BOARD ON AGP
Match Programme
FEATURE
Social Events
N/A
Print Costs from £79.70 + VAT (C) for all men’s and women’s league matches ≈24
A high value entry level offer to
get involved in a thriving sport and
social community organisation. Road Side Boards Pitch Hire Sponsorship Lunch
1 SIGN 10% DISCOUNT 2 INVITATIONS & 2 GUESTS
Providing a great introduction to a for 6 months all year round per year
sporting family with an ethos that is
fully inclusive.
Website Clubhouse / Bar Hire Social Members
If you are after something more bespoke, or BOTTOM PANEL 10% DISCOUNT 5
would like more information on sponsorship (not on home page) all year round
opportunities please contact:
sponsors@cheltenhamtigers.com
Social Media Business Hub Sponsor a Player
1 POST PER YEAR TWICE A MONTH N/A
on all Club accounts
Email Newsletter Twickenham Tickets Sponsorship Type
1 PIECE N/A BALL & MASCOT
of content per year sponsor
Business Hub 2
Subject to availability. Keeping to COVID-19 social
distancing restrictions.SPONSORED KIT & EQUIPMENT SPONSORED EVENTS
ALTERNATIVE SPONSORSHIP
OPPORTUNITIES EVENTS
OPPORTUNITIES
These exclusive opportunities are at limited quantity and will be reviewed under availability.
The alternative options below are long term investments as they are set advertisements with a life
value of up to 4 years.
Dugouts
Floodlight pylons
Post protectors
Rugby balls (across all teams)
Medical supplies
Coaching and development
Club house branding
Electric scoreboard
Kit: Primary, Secondary, Leisure
New fitness trail
At Tigers RFC we are a home to a variety of sports. Providing our facilities to our local active
community. Hosting tournaments to training clubs for many sports such as Netball, Football and Tag
rugby at all ages and levels of competency.
The list of events below would benefit greatly from a sponsorship not only providing participants
awards and medical assistance but also vast advertising of your business across many platforms.
Primary School Tag festival - April (Spring)
Cheltenham League kids football (September - October / March - April)
Rugby Festivals (county)
Netball tournaments
Friday night lights rugby
Sponsored run
Photography: Joe Haskayne For more information please contact - sponsors@cheltenhamtigers.comSPONSORSHIP ON PITCH SPONSORSHIP ON PITCH
AGP C
SPONSORSHIP SITE 2M 4M 6M
OPPORTUNITIES A N/A £800 £1,000
Our AGP, is a unique opportunity for our sponsors B N/A £700 £900
to advertise directly on the perimeter boards
surrounding the new playing surface.
B A C £300 £600 £800
The grounds themselves sit directly alongside the
A435 Cheltenham/Evesham road and benefit
from over 35,000 car movements each week,
outside of the infamous racing festivals.
PRINT COSTS
ARTWORK
The facilities at Newlands are utilised throughout
the entire calendar year and are not just home to
the thriving men, ladies and junior sections, but a 2M BOARD:
host of other sporting and non-sporting clubs and
societies.
C £79.70 + VAT
4M BOARD:
The club boasts a wide spectrum of visitors The Duralock system on our AGP has been £159.40 + VAT OPTION A
through an array of festivals, tournaments carefully chosen by the RFU, it enables ‘Print ready artwork’ can be supplied by the
and events offering an ability to project the image advertising boards that are all 750mm deep by 6M BOARD: sponsor in a vectored PDF file with all text
of your company to a wide and varied audience. either 2, 4 or 6 metres in length. £239.10 + VAT
converted to outlines. Provided at to 1:1 scale
with no bleed or crop marks. The RFU have been
WE HAVE OTHER AREAS AVAILABLE FOR ADVERTISING BOARDS. SUCH AS PITCH SIDE BOARDS
ON OUR MUGA AND RUGBY FIELDS ALONG WITH ROAD SIDE BOARDS FACING THE A435. DESIGN
Although we have some flexibility to tailor
very specific in that the artwork is supplied in
the correct format, to the correct scale and is
completely ready to print without any work or
advertising to suit individual needs. For ease we amendments being required whatsoever.
have divided the marketing space into three Should artwork be received that requires ANY
specific area’s mirroring as best as we can the
alteration or amendment this will be deemed as
current format of the Legacy Field.
It is envisaged that rental periods will operate in Option B.
twelve, twenty four or thirty six month periods
agreed from the date the board is erected. OPTION B
Where the sponsor is unable to provide print
BOARD ready artwork, The RFU can support
SPECIFICATION at a design costs of £50.00 + VAT. Their board will
be produced to a standard template which will
• 4mm Aluminium Composite (ACM) panels contain their logo and contact details.
with a 0.4mm aluminium skin (ACM must be In order to produce this we will require a copy
at least 0.4mm skin thickness, any lesser grade of their logo in either a high resolution Jpeg (300
material is not approved for use by the RFU) dpi minimum) or a vectored PDF or EPS file.
• White both sides - graphics to one side only. (Should a sponsor be unhappy with this standard
• All graphics to be printed onto a 5-7 year self layout template yet be unable to provide artwork
adhesive vinyl and laminated with a clear gloss in Option A format, it is their responsibility
laminate, then applied to one side of the ACM. to source print ready artwork via a third party.Cheltenham Tigers RFC has gone from Strength to Strength. We have big plans for 2021-22 and we can't do it without you. We're so proud that local businesses and members of the community have helped us grow to become the club we are today. If you are keen to be a part of our journey, why not become a sponsor? Email: sponsors@cheltenhamtigers.com
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