2020 Exhibitor Service & Information Manual - San Diego ...
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2020 Exhibitor Service & Information Manual This Exhibitor Service & Information Manual contains material that is vital to the successful planning, marketing and management of your display in the 2020 San Diego International Auto Show®, January 1 through January 5, 2020. Failure to read this manual and prompt ordering of services could result in higher rates. Questions concerning any aspect of this year’s show should be directed to the New Car Dealers Association San Diego County® (NCDA). As the producer, the NCDA is responsible for the management of every aspect of the show. NCDA is the owner of the show and all Show Management and production services are the responsibility of the NCDA. The services and contractors listed in this manual are for your convenience. Show Management suggests that you employ the services of Freeman, this year’s official show contractor, for your greatest efficiency and ease, since they are familiar with the show and work schedule. All independent contractors must coordinate their work schedules with Freeman and comply with all guidelines and insurance requirements. Please note that insurance policies must provide coverage for all dates from move- in through move-out and also include the information required as listed in detail in the Important Rules and Requirements section of this manual. Please refer to the sample insurance form enclosed, as all insurance policies must be completed correctly. All exhibit set up contractors must submit a correct and complete policy at least 30 days prior to the first move-in day of the show or they will not be permitted to work in the San Diego Convention Center. The most up-to-date exhibitor information, including floor plans and Freeman forms, are available at www.sdautoshow.com. The information can be found by clicking on the “Exhibitor Access” link near the top of the website’s homepage. It is important that you review this manual with those individuals or agents having responsibility for your participation in the show. Thank you for your cooperation; we wish you a most successful 2020 San Diego International Auto Show.
Table of Contents
Page #
Exhibitor Action Item Checklist 1
Directory of Contractors & Facilities 2-3
General Show Information 4-5
Move-In & Set-Up Information 6-8
Move-Out Information 9
Ticketing & Exhibitor Access/Admittance Information 10-11
Important Rules & Requirements 12-19
Show Services Information 22
Show Advertising & Publicity 23-24
General Contractor Information 25
Discount Admission Tickets Order 26Exhibitor Action Item Checklist
2020 San Diego International Auto Show®
Action Items Due Date Date Completed
Mailed electrical & telephone blueprints to November 18
the convention center, NCDA, Freeman
Electrical, Smart City Networks
Mailed liability insurance policy to NCDA November 18
Mail factory press kits to NCDA November 25
Ordered floral, plants & shrubbery November 25
Ordered vehicle cleaning & porter service November 25
Made hotel reservations at Omni San
Diego Hotel November 25
Ordered discount admission tickets (NCDA) November 25
Contracted Freeman for decorator needs December 2
(Use Freeman Online)
Ordered electrical service December 2
(Use Freeman Online)
Ordered telephone/data/internet service December 9
(Use Freeman Online)
1Directory of Contractors & Facilities
SHOW OFFICE DURING SHOW
Beginning Thursday, December 26, the show office will be open at the San Diego
Convention Center Room 15B on the Mezzanine Level. Also check with the
VIP/Exhibitors Desk at the main entrance at B2 if no one is in the office.
Phone: 619-525-6222
SHOW LOCATION
San Diego Convention Center
111 West Harbor Drive, San Diego, CA 92101-7899
Phone: 619-525-5000; Fax: 619-525-5005
SHOW OFFICE PRIOR TO DECEMBER 26
San Diego International Auto Show
10065 Mesa Ridge Court, San Diego, CA 92121
Phone: 858-550-0080; Fax: 858-550-9537
OFFICIAL GENERAL CONTRACTOR
Freeman
2170 S. Towne Centre Place, Suite 100, Anaheim, CA 92806
Phone: 714-254-3410; Fax: 469-621-5606
ELECTRICAL CONTRACTOR
Freeman Electrical
2170 S. Towne Centre Place, Suite 100, Anaheim, CA 92806
Phone: 714-254-3410; Fax: 469-621-5606
TELEPHONE CONTRACTOR
Smart City Networks
5795 W. Badura Ave, Suite 110, Las Vegas, Nevada 89118
Phone: 888-446-6911; Fax: 702-943-6001
RECOMMENDED OFFICIAL CARPET SUPPLIER
Freeman
Phone: 714-254-3410; Fax: 469-621-5606
PREFERRED HOTEL
Omni San Diego Hotel
675 L Street, San Diego, CA 92101
Phone: 888-444-Omni (888-444-6664); Fax: 619-231-8060
Web: https://www.omnihotels.com/hotels/san-diego/meetings/sd-international-
auto-show-12312019
*Please reference the San Diego International Auto Show when booking your rooms.
2SHOW MANAGEMENT COMPANY
Kevin Leap, New Car Dealers Association San Diego County
10065 Mesa Ridge Court, San Diego, CA 92121
Phone: 858-550-0080; Fax: 858-550-9537
Email: kevin@ncda.com
PUBLIC RELATIONS
Rohatynski- Harlow Public Relations
118 W. Clinton Suite B, Howell, MI 48843
Joe Rohatynski
Phone: 313-378-6570
Email: Joe@JoePR.com
Marc Harlow
Phone: 810-599-2558
Email: Marc@HarlowPR.com
FOOD CONCESSIONAIRE
San Diego Convention Center/Food Services
111 West Harbor Drive, San Diego, CA 92101-7899
Phone: 619-525-5921; Fax: 619-525-5858
VEHICLE DETAILING
Professional Detailers
22622 Lambert St., Suite 305, Lake Forest, CA 92630
Phone: 949-460-0314; Fax: 949-460-0339
FLORAL, PLANTS & SHRUBBERY
Expo Plant Service, Inc.
P.O. Box 1240
Vista, CA 92085
Phone: 760-477-7863; Fax: Fax 760-481-7815
www.expoplantservice.com
AUDIO VISUAL
Freeman Audio Visual
2170 S. Towne Centre Place, Suite 100, Anaheim, CA 92806
Phone: 714-254-3400; Fax: 469-621-5606
NOTE: VERY IMPORTANT INFORMATION – PLEASE DISTRIBUTE TO STAFF,
AGENTS, ETC.
3General Show Information
Public Show Dates & Hours
Wednesday, January 1, 2020 through Sunday, January 5, 2020
Wednesday: 10:00 a.m. to 9:00 p.m.
Thursday: 10:00 a.m. to 9:00 p.m.
* Friday: 9:00 a.m. to 9:00 p.m.
Saturday: 10:00 a.m. to 9:00 p.m.
Sunday: 10:00 a.m. to 7:00 p.m.
Exhibits must be staffed and ready for opening at least 15 minutes prior to opening.
Private tours may start as early as two hours prior to opening.
* Special Early Entry Day for a limited number of attendees. All exhibits must be
opened and staffed.
Show Location
San Diego Convention Center
111 West Harbor Drive San Diego, CA 92101-7899
Phone: 619-525-5000
Preferred Hotel
Omni San Diego Hotel, 675 L Street, San Diego, CA 92101. Call 888-444-Omni (888-
444-6664). The hotel is conveniently located across the street from the convention
center. The special rate is $132 for single/double accommodations per night plus tax.
Reservation deadline is December 9, 2019. Ask for the San Diego Auto Show special
group rate. You can register online at. https://www.omnihotels.com/hotels/san-
diego/meetings/sd-international-auto-show-12312019
Show Office Information
Show Management will be onsite starting Thursday, December 26. For assistance,
please contact Kevin Leap at 619-459-8582. Please note the Auto Show Office is
located in Room 15B on the Mezzanine Level. If the office is locked, please check-in at
the Registratio n desk located at the main entrance B2. The following number will
be in service beginning Thursday, December 26 and continuing through Sunday,
January 5, 2020: 619-525-6222.
Auto Show Office Operation Days
The show office will be open daily beginning Thursday, December 26, 2019 through the
run of the show. It will be closed December 24 and 25.
4Special Exhibitor Entrance – Show Days
On show days, a special exhibitor entrance desk is located adjacent to the Hall B2
entrance. Exhibitors must enter through this area. Additionally, exhibitors with a badge
may enter at the show entrance in Hall E. To obtain badges, please complete and return
the Booth Exhibitor ID Badge Request Form. Forms may be faxed to 858-550-9537 or
sent via email to ncda@ncda.com.
Media Days –Tuesday, December 31 and Wednesday, January 1, 2020
Media will be covering move-in activities and conducting interviews on Tuesday,
December 31in preparation for the show’s opening on January 1. The show’s official
Media Day will occur from 5:00 a.m. to 10:00 a.m. on Wednesday, January 1.
Employee Days – Wednesday/Thursday, January 1 and 2, 2020
Employee Days will be Wednesday and Thursday, January 1 and 2 only during public
show hours of 10:00 a.m. to 9:00 p.m. Each pass admits two adults (proof of dealership
employment may be required).
Newspaper Day – Thursday, January 2, 2020
Attendees will receive a discount by using the special coupon available in the San
Diego Union-Tribune any time on Thursday, January 2 from 10:00 a.m. until 9:00 p.m.
Product Specialists Lounge
A special area will be available for Product Specialists. Sales staff, managers or factory
financial divisions will not be permitted to use this area. The Product Specialists
Lounge opens each day one hour after show opens and closes one hour prior to
show closing. Check-in is required at the Show Office located in Room 15B on the
Mezzanine Level.
5Move-In Schedule
Carpet Installation, Freight Deliveries & Exhibit Set-up
In order to ensure a smooth and efficient move-in, a detailed schedule has been
developed. Please distribute copies of this schedule to freight carriers and exhibitor
appointed contractors. The display supervisor should be onsite at the start of the freight
target time in order to direct crate placement. Labor for exhibit installation should be
ordered no sooner than two hours after the beginning of the targeted time for freight
deliveries as denoted on the schedule. Any request for an earlier move-in than specified
on the schedule should be directed to Freeman at 714-254-3410.
NOTICE: Failure to adhere to the timelines designated in the following schedule,
or failure to provide an electrical order could result in a 25% off target surcharge
on freight, labor or services.
All crates must be emptied and labeled for empty storage no later than Monday,
December 3 0 , 2019 at 1:00 p.m. Any crates not labeled after this time will be the
responsibility of the manufacturer. Manufacturers will not be allowed to move-in
vehicles into their exhibit unless all empty crates have been removed from their
respective exhibit space.
Electric/Data Carpet/Visqueen Freight
Start Done Start Done Start Done
Thursday Thursday Thursday Friday Friday Saturday
EXHIBITOR 12-26 12-26 12-26 12-27 12-27 12-28
Chevrolet 11:00 a.m. 3:00 p.m. 3:00 p.m. 12:00 p.m. 1:00 p.m. 12:00 p.m.
Buick/GMC 11:00 a.m. 3:00 p.m. 3:00 p.m. 12:00 p.m. 1:00 p.m. 12:00 p.m.
Subaru 11:00 a.m. 3:00 p.m. 3:00 p.m. 12:00 p.m. 1:00 p.m. 12:00 p.m.
Hyundai 11:00 a.m. 3:00 p.m. 3:00 p.m. 12:00 p.m. 1:00 p.m. 12:00 p.m.
Land Rover 11:00 a.m. 3:00 p.m. 3:00 p.m. 12:00 p.m. 1:00 p.m. 12:00 p.m.
Jaguar 11:00 a.m. 3:00 p.m. 3:00 p.m. 12:00 p.m. 1:00 p.m. 12:00 p.m.
Nissan 11:00 a.m. 3:00 p.m. 3:00 p.m. 12:00 p.m. 1:00 p.m. 12:00 p.m.
Toyota 11:00 a.m. 3:00 p.m. 3:00 p.m. 12:00 p.m. 1:00 p.m. 12:00 p.m.
6Electric/Data Carpet/Visqueen Freight
Start Done Start Done Start Done
Thursday F ri da y F ri day Friday Saturday Saturday
EXHIBITOR 12-26 12-27 12-27 12-27 12-28 12-28
Chrysler 3:00 p.m. 1:00 p.m. 1:00 p.m. 6:00 p.m. 10:00 a.m. 5:30 p.m.
Dodge 3:00 p.m. 1:00 p.m. 1:00 p.m. 6:00 p.m. 10:00 a.m. 5:30 p.m.
Ram/Ride &
Drive
Lincoln 3:00 p.m. 1:00 p.m. 1:00 p.m. 6:00 p.m. 10:00 a.m. 5:30 p.m.
Lexus 3:00 p.m. 1:00 p.m. 1:00 p.m. 6:00 p.m. 10:00 a.m. 5:30 p.m.
Acura 3:00 p.m. 1:00 p.m. 1:00 p.m. 6:00 p.m. 10:00 a.m. 5:30 p.m.
Mazda 3:00 p.m. 1:00 p.m. 1:00 p.m. 6:00 p.m. 10:00 a.m. 5:30 p.m.
Infiniti 3:00 p.m. 1:00 p.m. 1:00 p.m. 6:00 p.m. 10:00 a.m. 5:30 p.m.
Mini 3:00 p.m. 1:00 p.m. 1:00 p.m. 6:00 p.m. 10:00 a.m. 5:30 p.m.
Ford 3:00 p.m. 1:00 p.m. 1:00 p.m. 6:00 p.m. 10:00 a.m. 5:30 p.m.
Honda 3:00 p.m. 1:00 p.m. 1:00 p.m. 6:00 p.m. 10:00 a.m. 5:30 p.m.
Volkswagen 3:00 p.m. 1:00 p.m. 1:00 p.m. 6:00 p.m. 10:00 a.m. 5:30 p.m.
M-18
KIA 3:00 p.m. 1:00 p.m. 1:00 p.m. 6:00 p.m. 10:00 a.m. 5:30 p.m.
The display supervisor should be onsite at the start of the freight target time
in order to direct crate placement.
Vehicle Carrier Staging
All vehicle carrier drivers are required to check in with security located at the front
entrance on Harbor Drive, just south of 1st Ave. or at the back of the convention
center off of Convention Way, 30 minutes prior to their targeted move-in time.
Vehicle Move-in
Vehicles will enter the facility through designated doors behind the San Diego
Convention Center on Convention Way. You can access these doors via
Convention Way. Vehicle move-in will take place on Monday, December 30, from
Noon to 5:00 p.m.
Exhibitors or exhibitor-appointed contractors are responsible for removing
the visqueen on the carpet and placing it in the aisle or aisles adjacent to the
exhibit space immediately after vehicles are placed and detailed. Failure to
remove visqueen will result in a labor fee to have the visqueen removed by
the general contractor.
All exhibits must be show-ready by 5:00 p.m. on Tuesday, December 31, 2019.
Please note the Exhibit Hall will be closed Wednesday, December 25, 2019
7Aisle Carpeting & Hall Cleaning
Show Management will begin installing aisle carpet at 4:00 p.m. on Tuesday, December
31, 2019.
Building Access During Set-up
To provide complete security for exhibitors and their possessions, it is important that all
exhibitors observe the following daily access hours. Your cooperation is appreciated.
Thursday, December 26 8:00 a.m. - 5:00 p.m.
Friday, December 27, 8:00 a.m. - 5:00 p.m.
Saturday, December 28 8:00 a.m. - 5:00 p.m.
Sunday, December 29 8:00 a.m. - 5:00 p.m.
Monday, December 30 8:00 a.m. - 5:00 p.m.
Tuesday, December 31 8:00 a.m. - 5:00 p.m.
All access must be made through the B Public Entrance Lobby, the area of the facility
closest to the Marriott Hotel. Parking is available in the facility’s garage. Advance
reservations must be made with Ace Parking at 619-237-0399. The cost is $20 per
vehicle (prices are subject to change, therefore please contact Ace Parking to
confirm). Entrance to the garage is off Convention Way adjacent to the Grand
Staircase.
Media Day Staffing – January 1
In order to take advantage of news coverage during Media Day, be sure to have your
exhibit staffed with a factory official, narrator or product specialist on Wednesday,
January 1, 2020, beginning at 5:00 a.m. Please send a list of product specialists,
including contact information, who are authorized to speak on camera throughout the
show in order for our public relations team to contact them directly to arrange
interviews. Please contact Rohatynski- Harlow Public Relations at 313-378-6570 for
additional information.
8Move-Out Information
Move-out & Building Access Hours
Show Management will begin removing aisle carpet at 7:30 p.m. in exhibit areas
where the public has been cleared on Sunday, January 5. Battery cables may not be
attached until directed by Show Management and exhibitors cannot begin vehicle
move-out until Show Management has given the approval announcement.
All vehicles must be removed from the convention center on Sunday evening,
January 5 between the hours of 8:00 and 11:00 p.m. Security will be provided for
underground parking beginning at 8:00 p.m. on Sunday and continuing until 9:00
a.m. on Monday, January 6 for any vehicles that will be remaining overnight. Display
cars from the show floor may park for free on January 5 after show closes.
There is limited curbside vehicle carrier staging available, and all requests must be
made in advance to the NCDA at (858) 550-0080. To make arrangements for reserved
parking for your vehicles, call Ace Parking Management at 619-237-0399.
Empty crates and cartons will be returned beginning Sunday, January 5 at
9:00 p.m.
Load-out will begin on Monday, January 6 at 8:00 a.m. and continue
through 5:00 p.m. It will resume on Tuesday, January 7 at 8:00 a.m. until
Noon.
All final bills of lading must be submitted to the Freeman Exhibitor Service
Desk by Tuesday, January 7 at 8:00 a.m.
Vehicle Removal Requirements
All exhibitors are responsible for removing cars from the floor immediately at the close
of the show, and should plan for enough drivers to be available on Sunday night to
accomplish move-out quickly. All drivers must have a valid driver license and check in
with security at the back of the convention center. Special instructions will be given to
all exhibitors over the PA system at the close of the show as to when you may
connect battery cables and move cars. PLEASE FOLLOW THESE INSTRUCTIONS!
The Show Management is NOT RESPONSIBLE for vehicles lost or damaged during
the move-out process. Any special instructions that may be implemented will be given to
you on Sunday, January 5.
Literature Removal
Literature removal after the show is the responsibility of the individual exhibitor.
Removal of literature that has been left behind that requires disposal will be invoiced to
the exhibitor at prevailing rates. We recommend that any remaining literature be placed
in vehicle trunks and returned to the participating dealerships for use in the showroom.
9Ticketing & Exhibitor
Access/Admittance Information
Public Admission Prices (All Days)
Adults (13 and over) $15.00
Military (with ID) $12.00
Senior Citizens (62 and over) $12.00
Children (7 -12) $11.00 (free with paying adult on Sunday, Jan. 5)
Children (6 and under) FREE
Discount Admission Tickets
Discount admission tickets may be purchased in packs of 25. These tickets represent
a savings of $2.00 off the regular adult admission price of $15. They may be provided
to your family, friends, employees or customers. Unused tickets are non-refundable.
You may also wish to run a special promotion offering admission tickets to the public,
at your place of business, prior to December 31, 2019. No tickets may be distributed
at or on San Diego Convention Center property.
NOTE: Please see the enclosed form for ordering discount admission tickets. Please
return the form to the NCDA, no later than November 22. All ticket orders must be
prepaid.
Association Member Discount Coupons
Special $2.00 off discount coupons will entitle the holder to $2.00 off any one (1) full
price ($15) adult admission, valid all show days. These discount coupons will be
available for distribution only by NCDA Dealer Members participating in the auto show
to stimulate activity in the dealerships several weeks prior to the show. Point of Sale
displays and an adequate supply of $2.00 off coupons will arrive in dealerships
approximately three weeks prior to the show. These coupons will be delivered to your
dealership by your San Diego Union-Tribune sales representative.
Exhibitor Entrance Procedure
No passes, badges, or exhibitor identification will be mailed in advance of the
show. Salespersons: All salespersons working the show must pick up and sign for
their own entrance credential at the exhibitor registration desk conveniently located in
the public lobby of the convention center. A business card and a photo driver’s license
must be presented.
Employees, relatives, neighbors and friends of exhibitors are not eligible for free
admission without an admission ticket.
10All personnel working within your exhibit area should wear suitable business
attire. Exhibitors not dressed accordingly will not be admitted into the show.
NOTE: No one under the age of 16 years old will be permitted to enter with
an exhibitor gate pass. Due to insurance coverage rules, children under the age
of 16 are NOT permitted in the center during set-up or tear-down.
Vehicle Detailer Personnel
Vehicle detailers will be admitted prior to the opening of the show daily from 8:00 to
10:00 a.m.
In order to retain our first-class show appearance and also remain within the guidelines
established by the NCDA Committee, all detailer personnel must dress appropriately to
enter the show. Vehicle clean-up personnel not dressed appropriately cannot be
admitted into the show.
An acceptable professional appearance would include: coveralls, company golf shirts or
t-shirts, and clean blue jeans or slacks. A uniform appearance for all employees
representing your company is preferred, and all must be clearly identifiable as working
for your company. Ripped shirts, printed t-shirts, dirty jeans, jeans with holes and dirty
sneakers are not acceptable show attire.
11Important Rules & Requirements
Aisles for Emergency Purposes
The Fire Department requires that all exhibitors leave three feet (3’) of space on every
public aisle and two feet (2’) of space on any border of their exhibit, which adjoins
another display area. This will allow a four foot (4’) emergency aisle between each
space.
Alcoholic Beverages & Food Items
Alcoholic beverages and/or food may not be brought into the San Diego Convention
Center. Sampling, however, may be permitted for exhibitors with prior consent. For more
information, please contact the San Diego Convention Center/Food Services at 619-525-
5921 or via Fax at 619-525-5858.
Fire Regulations
Exhibitors must comply with all federal, state, and local fire codes that apply to places of
public assembly, including:
A. Inherently Fire Retardant or Flame Retardant Treatment
1. All decorations, drapes, signs, banners, plastic displays, hay, straw, moss, split
bamboo and other similar materials MUST BE FLAME RETARDANT to the satisfaction of
the Fire Department and the State Fire Marshal.
2. Table coverings must be flame retardant treated unless they lay flat, with an overhang
no greater than six inches (6").
3. Oilcloth, tar paper, sisal paper, nylon, orlon and certain other plastic materials cannot
be made flame retardant and their use is prohibited.
4. A Certificate of Flame Resistance shall be available for review by the Fire Marshal or
on file with the Fire Marshal for all decorative materials.
B. Vehicles/Internal Combustion Engines on Display
1. Any autos, trucks, motorcycles or other motorized vehicles displayed shall have their
batteries disconnected and terminals taped. In lieu of disconnecting the battery, Exhibitors
may utilize an alternative starter-prevent method, with approval from Show Management.
2. All motor vehicle tanks containing fuel or which have ever contained fuel, shall be
furnished with locking-type gas caps or sealed with tape. The level of gas in tanks cannot
exceed five gallons or one-quarter tank, whichever is less.
3. Garden tractors, chain saws, power plants and other gasoline-powered equipment shall
be safeguarded in a similar manner.
4. All autos, trucks and vehicles of any kind must show the location on the Fire
Department-approved floor plan 14 days prior to the show date.
12C. Combustibles
1. Literature on display shall be limited to reasonable quantities. Reserve supplies shall be
kept in closed containers and stored in a neat and compact manner.
2. No cardboard boxes or any combustible materials may be stored on top of or near any
electrical wiring in the spaces behind the backwall drapery (booth) or behind any display.
D. Obstructions
1. Aisles designated on approved show floor plans shall be kept clean, clear and free of
obstructions. Booth constructions shall be substantial and fixed into position in specified
areas for the duration of the show. Chairs, easels, signs and demonstration areas shall
not be placed beyond booth areas into aisles.
2. All aisles must be maintained at a minimum of 10 feet (10’) in width or unless otherwise
approved on floor plan.
3. All fire prevention and firefighting equipment in all public assembly areas shall have
easy and unobstructed accessibility.
E. Electrical Extension Cords and Multi-Plug Adapters
1. Extension cords shall service one appliance only and shall be a three-wire approved
type (with ground). The extension cord cannot exceed the capacity of the existing circuit
breaker and cannot exceed 15 amps.
2. Multi-plug adapters must be UL approved and have current (electricity) breaker
overload safety device. Cube adapters and other devices which increase outlets are not
acceptable unless equipped with an internal circuit breaker.
3. All spliced wires are illegal.
F. Compressed Cylinders
1. Compressed cylinders must be attached to a stand if used upright or laid flat on floor.
2. Compressed flammable gases are prohibited inside a building. This includes acetylene,
hydrogen, propane, butane and L.P.G.
G. Cooking and Warming Devices
Cooking and warming devices shall be electric. Sterno may be used for warming trays.
Cooking devices shall be approved by a recognized testing laboratory; e.g., U.L., F.M.
1. Cooking, warming devices, and/or heated products shall be isolated from the public by
either placing the device a minimum of four feet (4’) back from the front of the booth or
provide a plexiglass shield 18 inches high, 1/4 inch thick across the front, and down both
sides of the demonstration area.
H. Heat producing Equipment
1. Welding, soldering, or any open flame devices are prohibited.
2. Refer to SEC. F-2 above
I. Multi-Level Booths
Exhibitor must submit an Architectural Design to Fire Marshal a minimum of 45 days prior
to event.
13I. Enclosed Storage/Break Rooms
Any enclosed storage or break room using hard or soft walls must be equipped with a
functioning smoke detector.
Should there be any questions regarding the above-listed minimum Fire Department
Regulations or any other items that need clarification, please contact the Fire Department
at 619-525-5495 or address a letter to:
San Diego Convention Center
Attention: Fire Marshal
111 West Harbor Drive
San Diego, CA 92101
Vehicle Requirements
Under no circumstances may display vehicles be placed in front of any fire or public
entrance and exit doors. Special attention should be given to keeping these public doors
free of blockage by any show vehicle. The same holds true for the construction of
displays, staging, walls, turntables, signs, etc.
Battery Cable - All vehicles displayed in the show must have the positive battery cable
disconnected and taped using UL approved plastic electrical tape. A special plastic bag
must then be applied and taped. A 4.5” x 6” 3 mil. plastic bag with fastener will be
provided by security officers as vehicles enter the building. In lieu of disconnecting the
battery, exhibitors may use an alternative starter-prevent method, with approval from
Show Management.
Gas Tank Level - The gas level must not exceed ¼ tank. All vehicles will be checked
by show security prior to entering the convention center to ensure gas level compliance.
If the gas level exceeds a quarter tank (¼), the vehicle will not be permitted to enter the
building.
Gas Cap Requirements - If the gas cap door can be opened from outside the vehicle, it
must have a locking gas cap. If the gas cap door must be unlocked from inside the
vehicle, then a locking gas cap is not necessary, but the standard inside gas cap must
be taped.
AC/DC Converters - Vehicles using AC/DC converters must have the security system
fuse (and/or horn fuse) disconnected to prevent the public from setting off vehicle alarms
or honking horns.
Pricing Information - All vehicles, except prototypes or special one-of-a-kind vehicles,
must have its price list that shows the manufacturer’s suggested retail price including any
optional equipment contained on the vehicle display. This price information may either be
the “Monroney” sticker or one of the Exhibitor’s own designs provided it contains the
same information as the Monroney label.
14Certified Pre-Owned Vehicles - Manufacturers may exhibit a single vehicle to
advertise or promote its certified pre-owned vehicle program.
Vehicle Access & Cleaning - All new production vehicles must be unlocked during
public show hours. All vehicles must be waxed or wiped daily. The auto show
committee and/or Show Management will inspect each display area to ensure this
service is provided. Cleaning charges may be sent to the exhibitor whose vehicles have
been neglected.
Exhibit Blueprints & Plans
All vehicle exhibitors participating in the 2020 San Diego International Auto Show must
provide a scale blueprint, as well as a perspective/isometric drawing of its display to Show
Management by November 18. These blueprints will be used to install electric and
telephone lines prior to carpet installation. Please be sure to include the height of display
properties on blueprints. Show Management blueprints can be e-mailed in PDF format to
kevin@ncda.com.
Separate plans to include the location of electrical and internet connections should be
sent to Freeman Electrical and Smart City with their respective order forms.
Dealership Identification
No dealership identification is allowed on vehicles, badges or displays. This includes
decals, license plates, license plate holders and signage.
Signs & Banners
All exhibit signs must be free standing or floor-type signs. No signs, banners, plaques
or pennants can be hung from the ceiling, walls, or perimeter drapes. All signs must
be professionally manufactured and have a finished surface on all edges and sides.
Plastic letters, shoe polish, and homemade signs may not be used on any vehicles or
in any area of your display. Decorations, signs, banners, etc., may not be taped, tacked,
stapled, or otherwise fastened to ceilings, walls, doors, painted surfaces, or columns.
Signs cannot block the view of other exhibitors.
In the case of a complaint, the decision on whether a sign remains or must be relocated
will be made by the NCDA Auto Show Committee and Show Management, and costs
attributed to moving any sign will be the sole responsibility of the exhibitor.
Display Placement
The maximum permissible height for displays is twenty-four feet (24’). Exhibitors should
contact Show Management with any questions regarding ceiling height.
Placement of exhibits cannot interfere, block, or extend into other exhibits. An exhibitor
could be asked to change the location or configuration of their exhibit or vehicle
15placement, should they interfere with the rights of other exhibitors. Costs attributed to
moving any property will be the sole responsibility of the exhibitor. All exhibits must be
free standing, as no supporting wires from the ceiling or draped walls will be permitted.
Decorations, signs, banners, and streamers may not be attached, taped, nailed, or
otherwise fastened to any ceiling, window, painted surface or wall of the convention
center. Any special decorations or signs must be approved by convention center
management as to location and method of installation prior to the show opening.
Exhibitor Presentation Restrictions
Under no circumstances are helium balloons or adhesive-back decals to be given away
or permitted to be used in the convention center. Any cost incurred by the San Diego
Convention Center from the use or removal of these items will be charged to the
exhibitor.
An exhibitor may not work, sell or distribute literature from any area other than the space
rented by the exhibitor. Sales presentations, distribution of literature, and public surveys
are strictly forbidden from being conducted in public aisles, other exhibit spaces, or any
other public areas of the San Diego Convention Center. All public address systems must
be kept to a volume that is not disruptive to your neighboring exhibitors.
Music at the Show
Exhibitor agrees to comply with any licensing requirements of Broadcast Music, Inc. and
the American Society of Composers, Authors and Publishers relative to the use of
copyrighted musical materials in connection with its exhibit at the 2020 San Diego
International Auto Show. Exhibitor agrees to indemnify and reimburse NCDA for any
and all claims, damages, or costs, including reasonable attorneys’ fees, relative to
Exhibitor’s failure to obtain appropriate licensing for use of copyrighted musical
materials in its exhibition. Jingles and commercials produced by a manufacturer that
are the property of the manufacturer may be used throughout the show.
Liability
Each exhibitor is entirely responsible for the space allotted through its contract. Each
exhibitor agrees to reimburse the San Diego Convention Center for any damage to the
floor, ceilings or walls within its contracted area.
The San Diego Convention Center, the New Car Dealers Association® San Diego
County, and Freeman assume no liability or responsibility for any loss or theft.
Therefore, it is the exhibitor’s responsibility to provide its own insurance coverage for
vehicles, exhibits and materials.
16Insurance Requirements
All exhibitors, porter service companies and outside service companies providing any
equipment or services to the 2020 San Diego International Auto Show® or its exhibitors
must secure a broad-form comprehensive general liability insurance policy.
All exhibit houses must include all clients to the certificate of insurance to insure proper
coverage during the show.
The exhibitor shall procure, at its sole cost and expense, and shall maintain in force at
all times during the term of this contract (including move-in and move-out), policies of
insurance as herein below set forth, written by an insurer having a Best’s rating of at
least “A” and shall deliver to Show Management evidence of such policies as set forth
herein. These policies shall be endorsed in form acceptable to Show Management to
include a provision that the policy will not be cancelled, materially changed, or not
renewed without at least thirty (30) days prior written notice to Show Management, by
certified mail, return receipt requested, and state or be endorsed to provide that the
coverage afforded under the policies shall apply on a primary and not on an excess or
contributing basis with any policies which may be available to Show Management.
Policies written on a “claims-made” basis are not acceptable. At least two weeks prior
to the expiration of the policies evidence of renewal or replacement policies of
insurance, with terms and limits no less favorable as the expiring policies, shall be
delivered to Show Management. Deductibles of self-insured retention above $25,000
will require approval from Show Management.
1. A Commercial General Liability insurance policy (I.S.O. Form CG 00 01 or equivalent
approved by Show Management) in the Exhibitor’s name with Motor Car Dealers
Association of San Diego, a California corporation doing business as the New Car
Dealers Association® San Diego County; the San Diego Convention Center Corporation,
Inc.; City of San Diego; San Diego Unified Port District; and the members, officers,
directors, agents and employees of each of these entities named as additional insured
(I.S.O. Form CG 20 10 or equivalent approved by Show Management) with limits of
liability in the amounts of $2,000,000 Occurrence/$2,000,000 Aggregate on a combined
single limit basis for injuries to persons (including death), contractual liability and
damage to property.
2. Automobile and Truck Liability Insurance Policy in the Exhibitor’s name with Motor
Car Dealers Association of San Diego, a California corporation doing business as the
New Car Dealers Association® San Diego County; the San Diego Convention Center
Corporation, Inc.; City of San Diego; San Diego Unified Port District; and, the members,
officers, directors, agents and employees of each of these entities named as additional
insured with limits of liability in the amount of $2,000,000 each occurrence, on a
combined single limit basis for claims for bodily injuries (including death) to persons and
for damage to property arising out of the ownership, maintenance or use of any owned,
hired or non-owned motor vehicle.
3. Worker’s Compensation Insurance (including Employer’s Liability Insurance) with limits
of $1,000,000/$1,000,000/$1,000,000.
174. Any additional insurance policies necessary to obtain required permits or otherwise
comply with applicable law ordinances or regulations regarding the performance of your
contract.
Exhibitor shall provide to Show Management a Certificate of Insurance as evidence of
such aforementioned policies at least thirty (30) days prior to the auto show; however, if
requested by Show Management within 10 days of the request a copy of such policies,
certified by the insurance carrier as being true and complete shall be provided to Show
Management. The Certificate of Insurance must (1) indicate the I.S.O. Form used by the
carrier, (2) be signed by an authorized representative of the insurance carrier, (3)
disclose any deductible, self-insured retention, aggregate limit or any exclusions to the
policy that materially change the coverage, (4) indicate that the Motor Car Dealers
Association of San Diego, a California corporation doing business as the New Car
Dealers Association® San Diego County; the San Diego Convention Center Corporation,
Inc.; City of San Diego; San Diego Unified Port District; and, the members, officers,
directors, agents and employees of each of these entities are additional insured on all
policies (except Worker’s Compensation), (5) reference the auto show name and
location on the face of the Certificate, and (6) expressly reference the inclusion of all
required endorsements. If requested by Show Management, the exhibitor must furnish
within thirty (30) days of a request proof that the person signing the Certificate is
authorized by the insurance carrier.
If, at any time during the period of this contract, insurance as required is not in effect, or
proof thereof is not provided to Show Management, Show Management shall have the
options to: (1) direct the Exhibitor to suspend work with no additional cost or extension
of time due on account thereof, (2) obtain the required insurance at Exhibitor’s expense
providing Show Management with coverage immediately, or (3) treat such failure as an
event of default. The contractor shall immediately file with Show Management, 10065
Mesa Ridge Court, San Diego, CA 92121, a notice of any occurrence likely to result in a
claim against Show Management.
Show Management and/or the official general contractor may request verification of this
policy during move-in of the auto show before any services or equipment may be
provided.
All policies must provide coverage from the first possible move-in date (December
26, 2019) through the last move-out date (January 7 , 2020). All insurance policies
must be completed correctly.
This certificate of insurance must be received by Show Management no later than
November 18, 2019. Please fax the certificate to 858-550-9537.
NOTE: This deadline will be strictly enforced. Access to the building may be denied to
those subcontractors that have not provided a policy to Show Management on or before
the deadline date of November 18, 2019.
A sample of a correctly completed insurance policy is enclosed.
182020 San Diego International Auto Show
Certificate of Insurance Information
Certificate Holder/Additional Insured San Diego International Auto Show
Motor Car Dealers Association
dba New Car Dealers Association
San Diego County
10065 Mesa Ridge Court
San Diego, CA 92121
Insurance Coverage Dates December 26, 2019 – January 7, 2020.
Type of Certificate Additional Insured
Description of Operation/Location/ Motor Car Dealers Association of San Diego,
Vehicles/Special Times A California corporation doing business as
the New Car Dealers Association® San
Diego County; the San Diego Convention
Center Corporation, Inc., City of San Diego,
San Diego Unified Port District, and the
members, officers, directors, agents and
employees of each of these three (3) entities
are named as additional insured and are
provided the same coverage as the named
insured, including the cost of defense, against
claims for bodily injury, death, or property
damage occurring in or upon, or resulting
from the insured’s use or occupancy of the
San Diego Convention Center and/or the San
Diego Concourse.
Limits of General Liability $2,000,000.00 Each Occurrence
General Aggregate $2,000,000.00 Each Occurrence
Workers’ Comp / Employees’ Liability $1,000,000.00 Each Occurrence
Auto Liability $2,000,000.00 Each Occurrence
19Description of Operations/Locations/Vehicles/Special Items: Motor Car Dealers Association of San Diego, A California corporation doing business as the New Car Dealers Association® San
Diego County; the San Diego Convention Center Corporation, Inc., City of San Diego, San Diego Unified Port District, and the members, officers, directors, agents and employees of each of these three
(3) entities are named as additional insured and are provided the same coverage as the named insured, including the cost of defense, against claims for bodily injury, death, or property damage occurring
in or upon, or resulting from the insured’s use or occupancy of the San Diego Convention Center and/or the San Diego Concourse.
POLICY NUMBER: COMMERCIAL GENERAL LIABILITY CG 20 10 03 97
20ADDITIONAL INSURED – OWNERS, LESSEES OR
CONTRACTORS – SCHEDULED PERSON OR
ORGANIZATION
This endorsement modifies insurance provided under the following:
COMMERCIAL GENERAL LIABILITY COVERAGE PART SCHEDULE
Name of Person or Organization:
Motor Car Dealers Association of San Diego, a California corporation doing business as
the New Car Dealers Association® San Diego County
10065 Mesa Ridge Court, San Diego, CA 92121
(If no entry appears above, information required to complete this endorsement will be shown in
the Declarations as applicable to this endorsement.)
Who Is An Insured (Section II) is amended to include as an insured the person or organization
|shown in the Schedule, but only with respect to liability arising out of your ongoing operations
performed for that insured.
SAMPLE
CG 20 10 03 97 Copyright, Insurance Services Office, Inc., 2000 Page 1 of 1
21Show Services Information
Exhibitor Services Provided in Vehicle Space Rental Charge
The following items and services are included in the space rental charge:
• Themed carpet in all public aisles
• Themed manufacturer identity sign over the public aisle to guide visitors into
exhibitor display
• Daily vacuum service for all exhibit carpet, turntables and platforms
• Daily emptying of exhibit area waste containers
Exhibitor Responsibilities
Each exhibitor is responsible for carpet, drayage, labor and the rental and payment of
tables, chairs, desks, waste cans and any other item used within its display. Cleaning
of displays and vehicles is the responsibility of the exhibitor.
Parking Information
Onsite private vehicle parking is available in the convention center's underground 1,900-
space parking garage. The cost may vary daily (contact Ace Parking to confirm cost
during show dates at 619-237-0399. Off-site parking is available at numerous nearby
locations. During show days, there is no 24-hour parking in the underground garage.
Vehicles left in the garage overnight and are still in the garage the next morning when
the parking staff arrives at 5:00 a.m. will be towed at owner’s expense.
Security
Show Management will provide 24-hour guard service on the show floor, beginning on
Thursday, December 26, 2019 at 6:00 a.m. and concluding on Tuesday, January 7 ,
2020 at 6:00 p.m. This service is for the overall safety and security of the show and its
participants. If your display contains something of particular value, it is recommended
that you secure it overnight. If you need private security for your display or concept
vehicles, please contact Show Management at 858-550-0080. NOTE: The New Car
Dealers Association San Diego County cannot be held responsible for the theft of items
missing from exhibitor areas.
Vehicle Detailing
Should vehicle detailing services be desired, please call Professional Detailers at 949-
460-0314 to discuss service options and to schedule service.
22Show Advertising & Publicity
Advertising
Extensive print, radio, television and outdoor advertising will be used to target San
Diego County and surrounding markets. Advertising will begin ten (10) days prior to the
opening of the show and continue daily through the close of the show. All major
radio, television, and newspaper representatives are contacted to seek support,
sponsorship, and extensive publicity coverage.
Dealer Advertising Support
All dealerships, factories, and dealer advertising groups are asked to proudly support
the 2020 San Diego International Auto Show by advertising their participation in the
show. The customary radio, television, internet, and print ads, as well as email
communication and social media, may be supplemented with a voice-over or drop-in
auto show mention. (Example: “See the New 2020 Chevrolets at the San Diego
International Auto Show, January 1 through 5.”) The New Car Dealers Association San
Diego County greatly appreciates any show advertising that incorporates the auto show
into regular advertising schedules.
Official Show Program & Newspaper Supplement
An Official Show Program and newspaper supplement will be published and distributed
in the full run of the San Diego Union-Tribune on Sunday, December 29, 2019. This
attractive show publication, with a full-color cover, is provided free of charge to
attendees at the show as both a souvenir and an excellent reference source. It will
contain an exhibitor list and floor plan, information about debuts and new models
and editorial on show features. Manufacturers, dealer advertising groups, individual
dealers, and specialty exhibitors receive attractive rates and are encouraged to place
advertising in the program. Space reservation is due December 12. Contact Howard
Kurtz at 619-293-1431 or Howard.Kurtz@sduniontribune.com.
Public Relations/Media Day
Auto show press kits, pre-show press releases and all publicity will be prepared and
coordinated by the San Diego International Auto Show public relations team. Are you
planning to bring a special display, concept car, pre-production model or unique feature
to the show? Do you have B-roll footage available that media can use to create their
broadcast and online features? If so, please contact Rohatynski-Harlow Public
Relations at 313-378-6570.
The Media Center will be located in Lobby D for journalists attending the San Diego
International Auto Show. Please send all media material directly to the San Diego
Convention Center, to ARRIVE no earlier than December 27 with each package
clearly marked “2020 San Diego International Auto Show Media Center, Lobby D.”
23A special Media sneak preview will occur on Tuesday, December 31, 2019 from 8:00 a.m.
to 6:00 p.m. The official Media Day will be held on opening day, Wednesday, January 1
from 5:00 to 10:00 a.m.
Companies interested in conducting a news conference or briefing in conjunction with
Media Day, please contact Rohatynski-Harlow Public Relations at 313-378-6570 or
Joe@JoePR.com to discuss scheduling.
Please send a list of product specialists who are authorized to speak on camera at the
show, including contact information, for the public relations team to contact them directly
to arrange media interviews.
24General Contractor Information
Services for the 2020 San Diego International Auto Show® will be provided by:
Freeman
ADDRESS: 2170 S. Towne Centre Place, Suite 100, Anaheim, CA 92806
Phone: 714-254-3410; Fax: 469-621-5606
Freeman will staff its Exhibitor’s Service Desk in the San Diego Convention Center
beginning Friday, December 27, 2019 through Tuesday, January 7, 2020.
SHIPMENTS:
All shipments must be prepaid and are to be addressed as follows:
ADVANCE SHIPPING ONLY: (Name of Manufacturer)
(Must be delivered November 26 thru Dec.17) 2020 San Diego International Auto Show
c/o Freeman
6060 Nancy Ridge Drive, Suite C
San Diego, CA 92121
The above address is for shipments that are scheduled to arrive in San Diego
before December 16, 2019. Note: the Freeman warehouse will be closed
November 28-29 and December 24-25. Warehouse hours are: Monday-Friday
from 8:00 a.m. to 3:30 p.m.
Shipments that are scheduled to arrive at the San Diego Convention Center can only be
accepted on your scheduled freight move-in day. Freight deliveries prior to your move-in
date will not be accepted by the San Diego Convention Center. Shipments to the show
should be labeled:
CONVENTION CENTER ONLY: (Name of Manufacturer)
2020 San Diego International Auto Show
c/o Freeman
San Diego Convention Center
111 West Harbor Drive
San Diego, CA 92101-7899
25Discount Admission Tickets Order Form
Advance Discount Admission Tickets will be available at a cost of $13.00 each, which
is a savings of $2.00 off the regular adult admission price. Tickets are available in
increments of 25 per pack at a cost of $325.00.
Quantity of Packs Desired @ $325.00 Each = $
Enclosed
(Packs of 25)
PROCEDURE FOR ORDERING: Please print or type the information. Orders MUST
be accompanied by a check. Unused tickets are non-refundable.
COMPANY: _
STREET ADDRESS:
(Tickets will be shipped to this location via UPS. No P.O. Boxes.)
CITY: STATE:_ ZIP _______
SPACE OR BOOTH NUMBER(S):
AUTHORIZED BY:
TELEPHONE #:_ _ _
EMAIL:_
Print Name Signature
TITLE:_ DATE:
MAIL TO: San Diego International Auto Show®
c/o New Car Dealers Association® San Diego County
10065 Mesa Ridge Court
San Diego, CA 92121
Phone: 858-550-0080
Make all checks payable to: San Diego International Auto Show
Deadline Date for Orders: November 25, 2019
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