2020 CORPORATE RESPONSIBILITY AND SUSTAINABILITY REPORT

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2020 CORPORATE RESPONSIBILITY AND SUSTAINABILITY REPORT
2020 CORPORATE
RESPONSIBILITY AND
SUSTAINABILITY
REPORT
2020 CORPORATE RESPONSIBILITY AND SUSTAINABILITY REPORT
A LET TER FROM

                                                                                 SHELLY IBACH
To Our Stakeholders,                                                             adults suffering from a lack of adequate sleep, the Centers for
                                                                                 Disease Control has declared sleep disorders a public health
Sleep is the center of our well-being. It renews us daily, is essential          epidemic. This year, we are advancing our 360 ® smart beds
for good health and the prevention of disease, helps us focus                    with temperature-balancing layers and proprietary comfort
and enhances our relationships with one another. Quality sleep                   technologies.        We       provide         continuous   and   meaningful
has the unique power to move society forward and improve                         benefits through our SleepIQ ® technology upgrades. In 2020,
lives. Every team member at Sleep Number is dedicated to our                     this includes monthly wellness reports, sleep circadian analysis
mission of improving lives by individualizing sleep experiences,                 and heart rate variability measurement – all designed to help
and this is why we’re passionate about creating a world that’s                   cosumers improve their well-being through deeper, more
healthier, kinder, more compassionate and more connected.                        restful sleep.

For    more    than    three    decades,      our    mission     has    been     Sleep N umber is on a journey, driven to make a difference in
fundamental to our culture. This 2020 Corporate Responsibility                   the world through better sleep and wellness. This requires
and Sustainability Report represents our first comprehensive                     innovation leadership and continuous improvement across
communication         to   share    information      about     our     social,   our enterprise. Our board of directors and management team
environmental and governance practices and policies. We are                      recognize that the opportunities and challenges we face as a
proud of the accomplishments highlighted in this report and                      company and society will continue to evolve. We believe that
we are dedicated to making a positive impact on customers,                       corporate responsibility and sustainability are an enterprise-wide
communities, team members, shareholders … and the world we                       commitment, informed by and integrated into our business
all share.                                                                       strategy. Together, we are invested in creating and implementing
                                                                                 solutions that improve lives and change the world around us for
We have awakened society to the importance of sleep, and                         the better.
with our revolutionary Sleep N umber 360            ®
                                                        smart beds, we’re
providing a solution to effortlessly achieve proven quality                      Sleep well, dream big,
sleep. Our pioneering innovations and investments have
improved more than 12 million lives and delivered superior
financial performance and shareholder value creation.

As a purpose driven company in the health and wellness space,                    C H I E F E X E CU T I V E O F F I C E R , S L E E P N U M B E R
we have a responsibility to define the future by taking on                       Sleep Number® set ting 40
significant challenges like sleep deprivation. With one in three                 Av e r a g e S l e e p I Q ® s c o r e: 8 2

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                                          5

                 1

                                                                                                                              4

                                                                                                       2

                         WHERE WE OPERATE
          AL 11 Stores                                          LA     8 Stores                                          OH 21 Stores
          AK 1 Store                                                   Customer Service Center             2             OK 5 Stores
          AZ 10 Stores                                          ME 2 Stores                                              OR 7 Stores
          AR 5 Stores                                           MD 15 Stores                                             PA 22 Stores
          CA 72 Stores                                          MA 12 Stores                                             RI   1 Store
                 SleepIQ Labs        1                          MI 19 Stores                                             SC 10 Stores
          CO 14 Stores                                          MN 16 Stores                                                  Manufacturing Facility   4

          CT     6 Stores                                              Corporate Headquarters              3             SD 2 Stores
          DE 2 Stores                                           MS 6 Stores                                              TN 15 Stores
          FL     43 Stores                                      MO 12 Stores                                             TX   54 Stores
          GA 21 Stores                                          MT 4 Stores                                              UT 6 Stores
          HI    1 Store                                         NE 5 Stores                                                   Manufacturing Facility       5

          ID     3 Stores                                       NV 5 Stores                                              VT 1 Store
           IL    24 Stores                                      NH 4 Stores                                              VA 18 Stores
          IN 11 Stores                                          NJ 14 Stores                                             WA 15 Stores
          IA     8 Stores                                       NM 3 Stores                                              WV 4 Stores
          KS     8 Stores                                       NY 20 Stores                                             WI 11 Stores
          KY 8 Stores                                           NC 21 Stores                                             WY 2 Stores
                                                                ND 3 Stores

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2020 CORPORATE RESPONSIBILITY AND SUSTAINABILITY REPORT
CONTENTS
                                                                                     5 Mission, Vision and Values
                                                                                     7 Commitment to Ethical Business
                                   HOW WE LIVE
                                                                                         Practices and Legal Compliance
                                   OUR VALUES                                        9 Human Rights Policy
                                                                                   11 Conflict Minerals Policy

                                                                                   13 Team Member Demographics
                                                                                   16 Talent Planning
                                                                                   17 Diversity and Inclusion
                               HOW WE WORK                                         20 Team Member Engagement
                              WITH EACH OTHER                                      23 Training and Professional
                                                                                         Development
                                                                                   26 Team Member Health and Safety

                                                                                   29 Shareholder
                                 HOW WE WORK                                       30 Community
                                  WITH OTHERS                                      35 Suppliers and Other Stakeholders

                                                                                   36 Enterprise Environmental Policy
                                                                                   37 Product Quality and Safety
                                                                                   40 Innovation Awards and
                             HOW WE PROTECT
                                                                                         Recognition
                             OUR BRAND AND                                         41 Supply Chain Evolution
                            THE ENVIRONMENT                                        42 Waste and Toxicity
                                                                                   44 Energy Efficiency and Climate
                                                                                         Impact

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HOW WE LIVE
                                                                       OUR VALUES

                       M I SS I O N                                                      VISION

       To improve lives by individualizing                                 To become one of the world’s
                  sleep experiences.                                  most beloved brands by delivering an
                                                                           unparalleled sleep experience.

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OUR                                                   PA SS I O N for making a difference                   I N TEG R I T Y           to always do the
                                                      and changing lives:                                   right thing:
                                                      • We go above and beyond because                      • We treat others with kindness

VALUES                                                   we care.
                                                      • We love representing our brand
                                                         with     our     customers        and      our     • We
                                                                                                                and respect.
                                                                                                            • We are honest, fair and sincere.
                                                                                                                         live   our    code    of      ethics
                                                         communities.                                           every day.
                                                      • We are the champions of sleep at
                                                         the center of a healthy mind,
                                                         body and soul.

INNOVATION to find a better way:                      CO U R AG E to embrace challenge:                     TEAMWORK                    that   celebrates
• We live and breathe innovation.                     • We take risks, learn and adapt.                     individuality and the joy of working
• We leave nothing to chance.                         • We are confident and take action.                   together:
• We see innovation everywhere and                    • We are resilient, persistent and                    • We are unstoppable when we work
   ours will help shape the future.                      fearless in our pursuit of excellence.                together.
                                                                                                            • We laugh and learn and trust each
                                                                                                               other.
                                                                                                            • We         are    all     individuals,     but
                                                                                                               together … we are Sleep N umber.

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COM M ITMENT TO

ETHICAL BUSINESS
PRACTICES AND
LEGAL COMPLIANCE
Laws and regulations touch all aspects                We have a Code of Business Con-                       exceptions to the Audit Committee
of our business – from how we make,                   duct, provided to all team members,                   of our board of directors, demon-
market and sell our products to how                   which instructs and requires that our                 strating     our    accountability   and
we disclose our financial results, from               team members comply with applica-                     governance practices.
how we treat one another to how                       ble laws, engage in ethical and safe
we do business with third parties.                    conduct in our work environment,                      We also train our team members on
Sleep N umber requires strict adher-                  avoid conflicts of interest, conduct                  our equal employment opportunity,
ence to the letter and the spirit of                  our business with integrity and high                  non-harassment and standards of
all laws applicable to the conduct of                 ethical standards, and safeguard our                  conduct policies to foster a culture
our business.                                         company’s assets. All team members                    of diversity, inclusion, dignity and
                                                      are required to annually acknowl-                     respect, and ensure adherence to our
We are also committed to the highest                  edge their commitment to this Code.                   high standards of integrity. Our annual
standards of ethical business prac-                   A copy of the Code of Business                        Code of Business Conduct training
tices throughout our company. Our                     Conduct is included in the investor                   addresses     the    company’s   expec-
company values, team member train-                    relations section of our website at                   tations regarding a wide range of
ing, company policies and culture                     WWW.SLEEPNUMBER.COM/SN/EN/                            conduct, including anti-bribery and
underscore        our     expectations         for    INVESTOR-RELATIONS . On a quarterly anti-corruption. Our Code of Busi-

integrity and provide clear guidelines                basis, company management reports                     ness Conduct directs team members
for business decisions and behavior.                  team member Code of Conduct                           who observe or suspect unethical or

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2020 CORPORATE RESPONSIBILITY AND SUSTAINABILITY REPORT
illegal behavior to report it to their                Business Partners to all active sup-
                                                      management,              Human       Resources        pliers. This Code articulates Sleep
                                                      or our Chief Legal and Risk Officer.                  N umber expectations and describes
                                                      The company also offers a Business                    our rights to monitor and enforce
                                                      Abuse Hotline for team members.                       supplier compliance. The Code of
                                                      The     hotline     is    operated       by    an     Conduct contains provisions that ad-
                                                      independent third-party service to                    dress business partner responsibili-
                                                      ensure confidentiality and 24-hour                    ties related to: Human Rights, includ-
                                                      accessibility. On a quarterly basis,                  ing fair treatment, nondiscrimination,
                                                      senior management shares reported                     underage and involuntary labor and
                                                      concerns with the Audit Committee                     trafficking, freedom to associate, and
                                                      of our board of directors.                            compensation; Health and Safety,
                                                                                                            including training, injury prevention
                                                      In 2019 we introduced specific train-                 and workplace environment; Environ-
                                                      ing – including how to identify and                   mental Issues, including hazardous
                                                      refuse bribery or “agent” payments –                  substances, conflict minerals, waste
                                                      in key departments, including Direct                  disposal and recycling; and Legal
                                                      Materials and Bedding, where team                     and Ethical Practices. We ask our
                                                      members         regularly      interact       with    suppliers to agree, in writing, to the
                                                      foreign        entities      and       officials,     terms and conditions of our Code of
                                                      increasing        their    vulnerability        to    Conduct. In addition, the contractual
                                                      Foreign Corrupt Practices Act (FCPA)                  terms that are applicable to the vast
                                                      issues. As part of a larger strategy                  majority of Sleep N umber suppliers
                                                      to    bolster      our     compliance         and     include           language         that    requires
                                                      prevention efforts related to bribery                 suppliers to represent and warrant
                                                      and corruption, we have begun to                      “that it will, at all times, comply
                                                      conduct this training annually.                       with     the           Code   of    Conduct     for
                                                                                                            Business           Partners        as     may   be
                                                      Sleep N umber expects a high stan-                    amended from time to time.” Our
                                                      dard of integrity and sound ethical                   Code         of        Conduct      for   Business
                                                      judgment from our business partners                   Partners          is    publicly    available   at
                                                      as well. To ensure all of our suppliers               W W W. SLEEPNUM B ER .CO

                                                      are aware of their responsibilities,                  M / VENDOR .

                                                      we provide our Code of Conduct for

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HUMAN RIGHTS
                                At Sleep N umber, our values of passion, integrity, innovation, courage and teamwork are
                                our compass and guide our decisions. We expect all Sleep Number team members, and our
                                business partners, to act with the highest ethical standards and treat others with respect
                                every single day and to conduct business in accordance with standards set forth in our Code
                                of Conduct for Business Partners, Team Member Code of Business Conduct, Team Member
                                Handbook and the principles detailed below. These principles provide guidance to ensure
                                that our business practices and processes support our commitment to human rights, and that
                                our team members and business partners understand their role in – and responsibility for –
                                upholding human rights and equality in the workplace. N o Sleep N umber team member
                                or business partner should ever be complicit in human rights abuses or ethical violations
                                of any kind.

                                Our commitment to human rights, which is overseen by the Sleep Number board of directors
                                and senior leadership team, include the following principles:

                                                  CH I LD L A B O R                                                EQ UA L A N D
                                                  RESTRICTIONS                                               N O N D I SCR I M I N ATO RY
                                                                                                                    PR AC T I CE S

                                Sleep N umber prohibits child labor in all                       We believe that attracting, employing and
                                forms. When employing persons under the                          retaining a diverse team, including people
                                age of 18, managers must comply with all                         from all backgrounds, ethnicities, genders,
                                Sleep      N umber-established              and      legally     lifestyles and belief systems – and maintaining
                                required limitations on minimum hiring age,                      an    environment        that   is   welcoming    and
                                work hours and tasks performed by these team                     respectful of this diversity – is foundational
                                members and ensure that any work performed                       to    our     mission,    business     strategy   and
                                does not interfere with the team member’s                        financial performance. We are committed to
                                health, safety, mental or physical development,                  providing a work environment free from all
                                education or morals. We maintain data on                         forms of unlawful harassment and discrim-
                                the age of all team members for auditing and                     ination. At Sleep N umber, we recruit, hire,
                                reporting purposes.                                              compensate and promote team members
                                                                                                 based on qualifications and performance.
                                                                                                 We do not tolerate any conduct that creates
                                                                                                 an intimidating, offensive or hostile work
                                                                                                 environment.

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H U M A N T R A F F I CK I N G , S L AV E RY                    H E A LT H Y A N D SA FE WO R K PL ACE
                                         A N D FO R CE D L A B O R
                                                                                                 As a purpose driven company in health and
                                We do not employ involuntary labor of any                        wellness, the safety and well-being of our
                                kind and will not knowingly conduct business                     team members is paramount. We strive to
                                with any partner who does. Involuntary labor                     provide and maintain a safe work environ-
                                includes prison, indentured or bonded labor                      ment for all our team members and partners
                                or labor obtained through human trafficking                      by establishing, communicating and encour-
                                or slavery. We are partnering with suppliers                     aging adherence to company-based safety
                                to monitor their performance where appro-                        procedures and by complying with all fed-
                                priate and working to ensure that our supply                     eral, state and local laws regarding safety in
                                chain includes no child, forced, trafficked or                   the workplace. We address and remediate
                                slave labor.                                                     identified accident, injury or health risks, and
                                                                                                 believe that safety is everyone’s responsibility
                                                                                                 at Sleep Number.
                                   WAG E S A N D WO R K I N G H O U R S

                                We adhere to all applicable wage laws and
                                regulations. All workers must be paid at least
                                                                                                 We take violations of these principles seri-
                                the legal minimum wage. In addition, workers
                                                                                                 ously. Team members should report, in
                                must be compensated for overtime hours at
                                                                                                 accordance with the process described in our
                                a rate legally required by local laws and must
                                                                                                 Code of Business Conduct, any behavior or
                                exceed regular hourly compensation.
                                                                                                 conduct by a Sleep Number team member or
                                                                                                 business partner that they observe or suspect
                                      R I G H T TO F R E E D O M O F                             is a potential violation of our human rights
                                  A SSO C I AT I O N A N D CO LLEC T I V E                       policy or principles.
                                              BARGAINING
                                                                                                 Sleep Number reserves the right to amend
                                We recognize and respect the right of all                        this policy at any time. Nothing in this
                                team members to freedom of association and                       policy says or implies that a contract exists
                                the right to join unions or other work-relat-                    between the company and its team members
                                ed associations as well as the right to bargain                  or that compliance with these principles is a
                                collectively, as permitted by, and within the                    guarantee of continued employment with
                                limits of, local laws. All team members should                   Sleep Number.
                                be able to assert their right to freedom of
                                association and their right to remain indepen-
                                dent without fear of retaliation or termination.

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CONFLICT MINERALS
In 2010, the United States enacted                    As described in our Conflict Miner-                   To comply with our Dodd-Frank
the Dodd-Frank Wall Street Reform                     als Rule Policy, Sleep N umber does                   Act annual reporting requirement,
and Consumer Protection Act (Dodd-                    not directly source 3TG from mines,                   Sleep Number conducts a reasonable
Frank Act), including Section 1502,                   smelters or refiners. As a result,                    country of origin inquiry to determine
which is commonly referred to as the                  we have clearly communicated our                      if    any    3TG     necessary      to   the
Conflict Minerals rule and which took                 expectations to suppliers who pro-                    functionality      and    production      of
effect on January 1, 2013. The law                    vide materials to Sleep N umber that                  Sleep N umber products may have
requires publicly traded companies                    may contain 3TG. We rely on them to:                  originated in the DRC or neigh-
who use gold, tantalum, tin, and                                                                            boring       countries.       We      survey
tungsten minerals (known as 3TG) in                   • Source their materials from ethically               all    active     suppliers      about   the
products manufactured or contracted                      and      socially     responsible           sub-   presence of 3TG in their materials,
to     be     manufactured           by     such         tier    suppliers     and     to    apply     a    carefully       review   their     responses
companies to report annually to the                      nationally or internationally recog-               and follow up to obtain additional
Securities and Exchange Commission                       nized     due      diligence       framework       information or clarification about the
whether       the    3TG     used      in   their        within     their     supply        chains     to   content and origin of their materials
products         originates        from       the        determine the origin of the 3TG                    as necessary.
Democratic Republic of the Congo                         they use.
(DRC) or a neighboring country,                       • Annually certify whether the mate-
where armed groups exploit the                           rials they provide to Sleep Number
mining and trade of 3TG to help                          contain conflict minerals, and if so,
finance conflict in the region.                       • Provide written documentation of
                                                         their due diligence efforts and the
Consistent with our Human Rights                         source of each mineral.
policy, we fully support the aims of
Section 1502 of the Dodd-Frank Act.

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HOW WE
                                                                           WORK
                                                                           WITH EACH
                                                                           OTHER
                                                                                 Making the world a better place through proven quality
                                                                                 sleep is core to who we are at Sleep N umber. Our
                                                                                 board of directors, management, and more than 4,400
                                                                                 Sleep N umber team members are dedicated to the
                                                                                 company’s mission and values of passion, integrity,
                                                                                 innovation, courage and teamwork.

                                                                                 As evidenced by our top-15 ranking in the Russell 3000
                                                                                 Index for Gender Diverse Boards, Sleep N umber values
                                                                                 diverse perspectives in all areas of our company. We have
                                                                                 a female CEO, gender parity on our board of directors,
                                                                                 and a diverse senior leadership team and team member
                                                                                 population – in gender, race and ethnicity, and age.

                                                                                                                         S R . LE A D E R S H I P,
                                                     B OA R D                         S R . LE A D E R S H I P
                                                                                                                              J U LY 2 0 2 0

    TOTA L M E M B E R S                                 10                                        9                                9

            FEMALE                                        5                                        4                                3

 AFRICAN AMERICAN                                         1                                        0                                1

    ASIAN AMERICAN                                        0                                        1                                1

            L AT I N X                                    1                                        1                                1

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TE AM MEM B ER

                                DEMOGRAPHICS
                                                                                   2019 TEAM MEMBER % BY AREA

                                                                                  Sleep N umber is a vertically integrated company –

                                                                                  with team members across a range of functional areas,

                                                                                  including manufacturing, retail, customer service and

                                                                                  management/administrative.

                                                                                         RETAIL SALES/SUPPORT, 52%

                                                                                         MANUFACTURING/LOGISTICS, 28%

                                                                                         MANAGEMENT/ADMINISTRATIVE, 12%

                                                                                         CUSTOMER SERVICE, 8%

            GENDER                                  JOB GRADE, LOWEST TO HIGHEST SENIORITY

                                                                                 2,492 Male                  62%             87%
                                                      1–7
                                                                       1,526 Female           38%                        of Team Members

                                                                                   258              57%                      10%
                                                     8–10
          62% MALE                                                               195             43%                     of Team Members

         2,843 Team Members

                                                                                         93                      69%          3%
       38% FEMALE                                     11+
         1,763 Team Members
                                                                            42            31%                            of Team Members

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TE AM MEM B ER

                                DEMOGRAPHICS
                 TENURE IN YEARS                                                                      GENERATIONAL

                                                                                             GENERATION Z (1997+)
                     858 Male              61%               30%
TE AM MEM B ER

                                DEMOGRAPHICS
                                                     RACE AND ETHNICITY

       WHITE (NOT HISPANIC
                                                                    1,723 Male                           63%             60%
                                                                                                                         of Team
                OR LATINO)                              992 Female                37%                                    Members

         BLACK OR AFRICAN                                              448                           58%                 17%
            AMERICAN (NOT                                                                                                of Team
       HISPANIC OR LATINO)                                     329                     42%                               Members

                                                                            346                             66%          12%
        HISPANIC OR LATINO                                                                                               of Team
                                                            181                   34%                                    Members

       ASIAN (NOT HISPANIC
                                                                         115                            61%               4%
                                                                                                                         of Team
                OR LATINO)                                     75                   39%                                  Members

             TWO OR MORE                                               94                         55%                     4%
       RACES (NOT HISPANIC                                                                                               of Team
                OR LATINO)                                        78                     45%                             Members

                I DO NOT WISH                                       48                        51%                         2%
             TO ANSWER/HAVE                                                                                              of Team
               NOT IDENTIFIED                                       46                       48%                         Members

      AMERICAN INDIAN OR                                                    25                              66%
TALENT365
While elements of the talent planning life cycle at Sleep Number are discrete, we take a holistic view to planning and
execution – encompassing the entire range of activities that are important to attract, motivate, develop, reward and
retain a talented and diverse team, as illustrated in our Talent365 model below. Our approach deliberately creates
and sustains a work environment that allows Sleep Number team members to realize their full potential while fulfilling
our company’s mission. In sections of this report that follow, we provide additional detail about our TEAM MEMBER
ENGAGEMENT and expansive team member TRAINING AND PROFESSIONAL DEVELOPMENT programs.

                                                                 TEAM MEMBER
                                                              VA LU E PR O P O S I T I O N            WO R K FO R C E
                                           TA L E N T
                                          PL A N N I N G                                         A N D AO P PL A N N I N G

                O R G A N I Z AT I O N                                                                            RECRUITMENT AND
                     DESIGN                                                                                          SELECTION

              TOTA L
                                                                                                                             O N B OA R D I N G
            R E WA R D S

                                                                                                                               G OA L A N D
      COAC H I N G                                                                                                             OB JECTIVES
  A N D M E N TO R I N G                                                                                                        SET TING

         PE R FO R M A N C E                                                                                             TR AINING AND
         M A N AG E M E N T                                                                                              D E V E LO PM E N T
                                                                                                                           PR O G R A M S

                             E N G AG E M E N T                                                               LEADERSHIP
                                                                                                             D E V E LO PM E N T
                                                    S U CC E SS I O N              I N C LU S I V I T Y
                                                     PL A N N I N G             A N D B E LO N G I N G

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DIVERSITY AND
INCLUSION
We are committed to creating a work                   We value each other’s individual                      lives        by    individualizing   sleep
environment where team members                        unique      talents,     perspectives        and      experiences.
are treated fairly and with respect.                  experiences and we recognize the
In 2019, we formalized our commit-                    potential in each team member.                        Our Salt Lake City plant, awarded the
ment in the following statement                                                                             2018 Utah Manufacturers Association
and proudly shared it with every                      This philosophy applies to the way                    Manufacturer of the Year award, is a
Sleep Number team member:                             we engage with one another inter-                     shining example of how individuality
                                                      nally and the respect we have for our                 makes Sleep Number better. Twenty-
At    Sleep      Number,        we     embrace        customers, communities and busi-                      nine         countries   are   represented
individuality in each other, in our                   ness partners. Diversity and inclusion                by plant team members, and 21
own lives and in our customers’ lives.                are also integral to our strategy. We                 languages are spoken, in this high-
Individuality makes us better, stron-                 strongly believe that each person’s                   performing manufacturing center.
ger and smarter, and together, gives                  sleep experience must be individu-
us collective power. It fuels our                     alized to achieve quality sleep. Sleep
imagination, innovation and connects                  is at the center of well-being and
us to our vision of becoming one of                   improves        performance          in    every
the world’s most beloved brands by                    aspect of life. Our pulse of individu-
individualizing sleep experiences.                    ality fuels our mission of improving

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D I V E R S I T Y, EQ U I T Y A N D
                                                                                     I N CLUS I O N S T R ATEGY

                                                                                 While Sleep Number has a long-held
                                                                                 commitment to diversity, equity and
                                                                                 inclusion (DEI), we initiated a new,
                                                                                 more deliberate strategy in 2018
                                                                                 to strengthen our unique culture.
                                                                                 Specifically, we are focused on deep-
                                                                                 ening awareness of DEI opportu-
                                                                                 nities, advancing our commitment
                                                                                 throughout        our     organization      and
                                                                                 driving accountability.

                                                                                 While we will invest in each of these
                                                                                 areas concurrently over time and
                                                                                 expect objectives within each focus
                                                                                 area to evolve as our organization
                                                                                 and culture continue to mature, our
                                                                                 primary focus in 2020 is on deepening

“It doesn’t matter who you                                                       awareness.        We      are     working     to
                                                                                 develop a better understanding of
     are, Sleep Number                                                           our team members through surveys
                                                                                 and focus groups and meaningful
 allows you to be the best                                                       programming               that          enhances
                                                                                 inclusion. Our efforts will include
    you possible … most                                                          both formal training and informal
                                                                                 social and educational experiences.
of my success comes when                                                         At the same time, we will enhance

I am 100% authentic. I love                                                      the tools, partnerships and commu-
                                                                                 nications that support our diversity,

working for a company that                                                       equity and inclusion commitment,
                                                                                 and we will increase reporting and

    allows me to express                                                         analytics to measure our progress.

  myself unapologetically.”                                                      In addition to developing and broadly
                                                                                 sharing our individuality statement,
                                                                                 we have taken or are taking the
         CR A I G L A R TE R , SU PE RV I SO R                                   following        actions         to     advance
       CUS TO M E R R E L AT I O N S H I P CE N TE R                             diversity, inclusivity and belonging
         S LE E P N U M B E R ® SE T T I N G 3 5                                 at Sleep Number:

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“This company has allowed me
                                                                to raise three beautiful
                                                          children while pursuing my career.
                                                                 I’ve watched not only
                                                          myself and those around me grow,
                                                          but this amazing company as well.”
• We delivered conscious inclusion
                                                                                        S H AU N A M O R R I S
   training to our full board of direct-
                                                                                      D I S T R I C T M A N AG E R
   ors, our senior team and every
                                                                                S LE E P N U M B E R ® SE T T I N G 55
   operating leader. In 2020 we are
   adding conscious inclusion training
   to every learning path for every
   leader at Sleep Number, and many                   • We added an inclusion and belong-                   ally-formed,          self-managed              team
   functional leaders are providing                      ing     index    to    our    engagement           member business groups, comprised
   training for their entire teams.                      survey and tied it to sales perfor-                of team members with a shared
• We launched a well-being and                           mance. We have found there is a                    identity or interest, as well as those
   self-identification survey in 2020                    significant performance lift when                  who          consider      themselves           allies
   so we truly know how our team                         teams have a higher sense of                       or want to learn more. We have
   members identify and how they                         belonging. In 2020 we are providing                developed a toolkit as a resource for
   want to be appreciated as individ-                    all managers a toolkit to assess                   emerging, newly formed and fully
   uals, allowing us to understand                       their     teams’      belonging         index      developed groups. Examples include
   intersectionality at Sleep N umber.                   and lead in inclusive ways. We will                a headquarters Women In Leadership
• We are committed to ensuring                           continue to include this measure-                  group         that    was    initially        piloted
   appropriate gender representation                     ment in our annual 2020 survey to                  in     2017,         and     a         Women       In
   in our senior management and                          measure progress and momentum.                     Leadership           group       for    our     retail
   workforce – and have committed to                                                                        leaders and a headquarters Parent’s
   achieving gender balance in our                    As part of our overall DEI strategy at                group (both men and women), both
   retail stores by 2025.                             Sleep N umber, we support organic-                    of which were formed in 2019.

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TEAM MEMBER
                                                                    ENGAGEMENT
                                                                                 As a purpose driven company, we’ve created a special
                                                                                 culture that attracts and retains people who want to make
                                                                                 a difference. Our team members want to feel fulfilled
                                                                                 in their support of our mission to improve lives through
                                                                                 individualizing sleep experiences, and we know that team
                                                                                 member engagement and well-being enhances their
                                                                                 performance. As evidenced by our annual engagement
                                                                                 survey process, team member feedback directly influences
                                                                                 company decisions and actions. We internally crowd-
                                                                                 sourced our company values several years ago to ensure
                                                                                 we were integrating authentic team member perspec-
                                                                                 tives, and in early 2020, we invited our team members to
                                                                                 share their views about well-being and individuality in a
                                                                                 self-identification survey. Input gathered will be integrated
                                                                                 into our enterprise vision for well-being and diversity,
                                                                                 equity and inclusion. With well-being at the center of a
                                                                                 strong culture and core to appreciating individuality, it is
                                                                                 important we gain a holistic understanding of what mat-
                                                                                 ters most to our team members and who they really are.

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For 15 consecutive years, we have conducted an annual companywide team member
                                engagement survey. We also actively monitor Glassdoor ratings, which have improved over
                                the last several years.

                                • We       partner         with        a    leading      survey/   • We examine results at the enterprise
                                   analytics provider. Our survey design is                          level – and segment the data across a
                                   based on its proprietary 12 rules of                              range of cross-sections, including level
                                   engagement and considers the reciprocal                           in the organization, department, gender,
                                   nature of engagement – that you get what                          generations and racial diversity – to under-
                                   you give.                                                         stand team member feedback.
                                • Participation in our annual engagement                           • We host working sessions at various levels
                                   survey      is        best     in       class.     Our   high     of the organization – including senior
                                   participation rates signal that our team                          management, operating team, and depart-
                                   members feel like their voices matter.                            ment      –    to    review     results,    identify
                                • Overall,       our       results         on       Engagement,      opportunities        for      improvement        and
                                   Intensity        to    Commit           and      Performance      develop action plans to address them.
                                   Intensity         are        very         positive,      well     Leaders have access to data specific to
                                   above       the        national          benchmark       and      their areas so they can individualize their
                                   consistent over the past three years.                             action     plans.    The     tools   available    to
                                • We are transparent about the results of                            our    leaders      are    simple,   intuitive   and
                                   our survey, sharing them with all team                            widely used.
                                   members and our board of directors.

                                We believe that the strength and consistency of our survey results validate and reinforce the
                                importance of our unique and special culture and the deep commitment by Sleep N umber
                                team members to make a difference and feel purpose and meaning in their work.

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2017– 2019 TE AM MEM B ER ENGAGEMENT

                                SURVEY RESULTS
Our Sleep Number scores – for engagement, commitment intensity and performance intensity – have exceeded the
national benchmarks for these metrics over the past three years, and we remain focused on continuous improvement
through transparency and action.

                                                                                     4.6
                                                                                                                         4.4
                                                                                                                         4.3
                                                     4.2                             4.2                                 4.3
                                                                                     4.2

                                                     3.8
                                                     3.8                                                                 3.7
                                                                                     3.6

                                                     3.3

               SLEEP NUMBER
               2019

               SLEEP NUMBER
               2018

               SLEEP NUMBER
               2017

               NATIONAL
               BENCHMARK
                                                        NEW RULES OF                      COMMITMENT                       PERFORMANCE
               BEST IN CLASS                            ENGAGEMENT                         INTENSITY                         INTENSITY

                       Sleep Number 2019 n=3754; Sleep Number 2018 n=3614; Sleep Number 2017 n=3392; Benchmark n=1182
                                        Best-in-Class scores one standard deviation above the benchmark mean.

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TRAINING AND
PROFESSIONAL
DEVELOPMENT
Our more than 4,400 Sleep N umber                     • Providing our team members with                     manager      uses   a   comprehensive
team members are at the heart of our                     training and development when                      checklist to help prepare for the new
culture and the disciplined execution                    and how they need it.                              team member’s first day, first week,
of our consumer innovation strategy.                  • Building       training      that    is   both      first month and first 60-90 days in
Attracting, motivating and retaining                     competency and experience based                    their new role. The process includes
the right talent is critical to our                      to drive productivity.                             administrative tasks (such as ensuring
success, and providing ample pro-                     • Investing in our team members’                      the new team member has access to
fessional development opportunities                      desire     for    professional       growth,       critical technology and tools on Day
and a superior work environment                          providing         cutting-edge           tools     1), actions that help the new team
throughout the entire employment                         and      learning      experiences        that     member feel welcome and included
experience at Sleep N umber is crit-                     empower them.                                      by the new team, training opportu-
ical to their growth, satisfaction and                                                                      nities and establishment of commu-
engagement. We demonstrate this                       Our approach begins with a robust                     nication and coaching routines. Our
commitment through our belief in the                  onboarding process that is tailored                   process includes check-ins and formal
power of our mission and the impor-                   to the new team member’s level                        assessment at 7 days, 30 days and
tance of creating a learning culture.                 and function (e.g. consumer-facing,                   90 days to ensure that we are aware
We support our learning culture by:                   corporate, manufacturing). Each hiring                of each team member’s early on-

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boarding experience and that we are
                           able to course-correct, if needed, to                          “I’ve always had a
                           increase        their    engagement          and
                           ultimately their retention.                                rather shy and reserved
                           To educate and immerse new head-                               personality ... this
                           quarters team members in our busi-
                           ness, we encourage them to partici-
                                                                                       amazing company has
                           pate in three key experiences:
                           • A store visit to understand our
                                                                                         helped me to grow,
                              selling approach.
                                                                                       find myself as a leader
                           • A     field    services      ride-along       to
                              observe our in-home interactions                              and take a giant
                              with customers.
                           • A Customer Relationship Center                              step closer into my
                              listening session to broaden aware-
                              ness of the nature and scope of                                future career.”
                              customer inquiries.

                           We also host quarterly education
                                                                                            T Y R E E LE W I S , TE A M LE A D
                                                                                        CUS TO M E R R E L AT I O N S H I P CE N TE R
                           sessions for new headquarters team
                                                                                          S LE E P N U M B E R ® SE T T I N G 55
                           members during their first year of
                           employment to introduce them to
                           other     functions      and     departments
                           across the organization.
                                                                                 provides deep functional and tech-
                           Once we hire and onboard new talent,                  nical training paths and customized
                           we apply a 70/20/10 learning philos-                  training programs for different areas
                           ophy. We believe that the responsi-                   of the company – to support role
                           bility for professional development                   effectiveness,        product       knowledge
                           is shared by each team member,                        and productivity. For example, for our
                           their manager and Sleep N umber –                     customer-facing roles, training topics
                           with 70 percent of learning on-the-                   include      sales,     customer        service,
                           job, 20 percent happening through                     product, field service, and personal
                           people leaders, peers and others,                     development. Within manufacturing,
                           and only 10 percent as the result of                  we offer individualized “how to” work
                           formal training or development. In                    instructions that are designed by en-
                           support of this philosophy, we employ                 gineers with personalized training
                           a multi-level learning strategy that                  delivered by peer coaches.

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We believe everyone is a leader, not                  mance, topics in our library include                  bers to thrive and grow at our com-
just those with responsibility for oth-               legal and ethical compliance training,                pany, we experience team member
ers, so we offer:                                     and personal brand and leadership                     turnover as part of our normal course
• True Principles of Leadership on                    development training. We continue                     of    business.     Sometimes       a   team
   demand, including Leadership 101,                  to    expand        our     online      training      member who has been a strong
   available across the enterprise.                   offerings – with plans to add con-                    performer elects to leave the compa-
• Cultivate, our program for senior                   siderable content in 2020 related to                  ny and sometimes we must terminate
   managers to accelerate their effec-                strengthening coaching capabilities                   a team member – either as a result
   tiveness and increase their readi-                 for leaders.                                          of failure to improve performance
   ness for broader roles, especially                                                                       over time in keeping with a corrective
   director.                                                  I N TE R N PR O G R A M                       action plan or immediately due to
• THRIVE,        our    program       for    new                                                            an egregious violation of company
   operating       team      leaders,       either    We are cultivating a diverse pipeline                 policy.      For   team      members    who
   newly       promoted         directors       or    of talent through our college rela-                   depart voluntarily for personal or
   external hires at or above director                tions strategy, of which our intern                   professional reasons, we conduct
   level.                                             program is a signature component.                     an exit interview to ensure we learn
• In 2020, we plan to add two new                     Since 2017, our internship program                    from their experience and take action
   programs: Elevate, a more compre-                  has more than doubled. Our 2019                       to reduce unwanted turnover in the
   hensive      program         for    frontline      intern class was 31% racially di-                     future. For team members who have
   leaders, and Accelerate, a program                 verse, and 40% female. Thirty-two                     been involuntarily terminated, we
   for multi-store leaders.                           percent of interns were converted                     offer the opportunity to appeal their
                                                      into full-time talent, an 8 percentage                termination        through    our   turnover
In addition, we recently implemented                  point increase over 2018.                             appeal process by providing addi-
an enterprise learning management                                                                           tional information that was not con-
system (LMS) with a variety of content,                                                                     sidered at the time of the termination.
available to every team member, that
                                                               TE A M M E M B E R
is intuitive and easy to use, dynamic,                                                                      Our team members also have an
                                                            CO R R EC T I V E AC T I O N
mobile-accessible, and enables us                                                                           avenue to share their opinion through
                                                              A N D T U R N OV E R
to track training and better manage                                                                         a confidential hotline in the event
institutional      knowledge.         In    addi-     While Sleep N umber invests sig-                      they are not comfortable sharing
tion to specific functional content to                nificant time and energy in hiring,                   their concerns with their manager
enhance competencies and perfor-                      onboarding and training team mem-                     and/or Human Resources.

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TE AM MEM B ER

HEALTH AND
SAFETY
At Sleep N umber, we’re constantly                    • We invest in ergonomic work-                           team receives the benefit of life-
striving to create a workplace culture                   stations      throughout        our       head-       changing sleep for their overall
of innovation and individualization –                    quarters and have staff trained in                    well-being.
a culture where unique talents, per-                     assessing         individual    workstation        • We offer a comprehensive array of
spectives and experiences are valued.                    setups      for     proper     ergonomics,            benefits, including family support
One      way      we     demonstrate          our        including automatic standing desks                    benefits and a health hotline for
appreciation for Sleep Number team                       and ergonomic chairs.                                 team members and their families.
members is through our emphasis                       • Sleep N umber team members are                      • We collect and analyze workplace
on maintaining a safe and healthy                        trained to work safely and are                        injury and accident information
work environment that contributes to                     empowered to drive actions that                       across all our locations and take
their well-being. To underscore our                      ensure we maintain a safety-first                     appropriate      steps   to    reduce
commitment:                                              culture and are in compliance with                    incident rates, number of workers’
• We are working to crowdsource                          all safety rules and standards. Our                   compensation claims and lost work
   an understanding of what well-                        A Workplace Accident and Injury                       days. Over the past five years, our
   being means to our team members,                      Reduction Program Policy (AWAIR)                      workers’ compensation claims as a
   how effective our programs are and                    creates clear expectations for how                    percent of total team member
   what is missing.                                      each        Sleep      N umber            team        headcount has improved by more
• We provide appropriate equipment,                      member        contributes       to    a    safe       than      20%,   with    the   largest
   safeguards, personal protection,                      and healthy workplace.                                improvement in our retail opera-
   training, and administrative support               • We offer team member discounts                         tions. In 2019, our incident, claim
   to protect team member safety                         on Sleep Number beds and other
                                                                                 ®
                                                                                                               and lost workday volume meaning-
   and health.                                           products to help ensure our entire                    fully improved, reflecting specific

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actions we have taken in our retail                        ment using the hazard recognition
                                                      and home delivery business units.                          program and achievement of low
                                                      Our manufacturing plants continue                          recordable      and        lost     workday
                                                      to      deliver        best-in-class          safety       incident rates.
                                                      performance.                                             • Sleep N umber was awarded the
                                                                                                                 Supply    Chains      to    be      Admired
                                                        WO R K E R S’ CO M PE N SAT I O N                        Award     by    independent           organ-
                                                                CL AIMS AS %
                                                                                                                 ization    Supply     Chain         Insights.
                                                              O F H E A D CO U N T
                                                                                                                 Sleep     N umber     was         recognized
                                                                                                                 for transforming its supply chain
                                                                 YEAR                        %
                                                                                                                 over the last three years and del-
                                                                                                                 ivering unprecedented levels of
                                                                 2 014                       4.8                 speed     and     flexibility       through-
                                                                                                                 out the supply chain network.
                                                                 2 015                       3.5

                                                                 2 016                       4.3                    U N I O N PH I LOSO PH Y

                                                                 2 017                       4 .1              We believe sound leadership and
                                                                                                               effective team member engagement

                                                                 2 018                       4.8               are integral to the success of our
                                                                                                               company and the welfare of our team

                                                                 2 019                       3.8               members. Sleep Number is dedicated
                                                                                                               to a spirit of teamwork and respect
                                                                                                               that delivers a superior experience
                                                      Sleep N umber has recently received                      for our customers, partners and team
                                                      the following awards for safety and                      members. We also believe in open
                                                      operational excellence:                                  and effective two-way communica-
                                                      • Our Irmo, South Carolina, facility                     tion and direct interaction between
                                                           received the 2019 South Carolina                    team members and their managers as
                                                           OSHA and Department of Labor,                       a cornerstone of our respectful and
                                                           Licensing and Regulations Safety                    satisfying work environment.
                                                           Achievement Award. The award
                                                           recognized        the      Irmo       site    for   Sleep N umber is a union-free com-
                                                           achieving 1 million work hours                      pany – and we prefer to remain
                                                           without       a   lost    workday         injury    that way. Our non-union status has
                                                           or illness.                                         allowed us to engage directly with
                                                      • In recognition of safety perfor-                       our team members as individuals
                                                           mance at our Salt Lake City, Utah,                  without the intervention of a third
                                                           facility, the Sleep N umber team                    party. While team members have a
                                                           was     honored          with     the        2019   right to join a union, they also have an
                                                           Utah      Manufacturing                Alliance     equal right not to join and belong to a
                                                           Workplace         Safety     Award.          This   union. At Sleep Number, we are com-
                                                           award     recognizes            our      efforts    mitted to treating team members with
                                                           to increase team member engage                      respect and preserving their rights.

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CORPORATE GOVERNANCE AND                                              LE A D E R S H I P AWA R DS A N D
  EXECUTIVE COMPENSATION                                                       R ECO G N I T I O N

Sleep N umber has for many years maintained                      In 2019, Sleep N umber executives were
exemplary           corporate      governance           prin-    recognized for their leadership, reinforcing
ciples,     which      are    publicly      available     at     the company’s commitment to innovation and
I R . S L E E P N U M B E R .CO M /CO R P O R AT E -
                                                                 diversity:
GOVERNANCE/HIGHLIGHTS.                   Among           the
                                                                 • Melissa Barra named 50 Most Powerful
strengths      of     our     corporate       governance
                                                                    Latinas, Forbes
profile are:
                                                                 • David Callen named 2019 CFO of the
• Our commitment to long-term shareholder                           Year, Minneapolis/St. Paul Business Journal
   value creation.                                               • Shelly Ibach named Executive of the Year,
• Our independent and highly diverse board                          Minneapolis/St. Paul Business Journal
   of directors.                                                 • Shelly Ibach named EY Entrepreneur of
• Our strong track record of pay for perfor-                        the Year – Heartland Region
   mance alignment.                                              • Shelly Ibach named EY Entrepreneur of
                                                                    the Year – National Finalist
As    we     disclosed       in   our    Compensation            • Shelly        Ibach         given        Distinguished
Discussion and Analysis of the 2019 Proxy                           Alumni Award in Economic Leadership,
Statement – and will disclose again in our                          Albert Lea Education Foundation
2020 Proxy Statement, our Annual Incentive                       • Honor Roll for MN Census of Women in
Plan (Plan), which covers our executive offi-                       Corporate Leadership
cers as well as our non-commissioned team
members, is based only on the company’s
financial performance, with 100% weighting
on        Adjusted          EBITDA.      N on-financial
performance is not considered in determining
awards under the Plan.

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HOW WE WORK
                                                           WITH OTHERS
                                                                                                 At Sleep N umber, sustainability is about
                                                                                                 balancing our economic success with environ-
                                                                                                 mental stewardship and social progress that
                                                                                                 benefits all of our stakeholders. Sustainability
                                                                                                 considerations include the way we design and
                                                                                                 manufacture our products, the products and
                                                                                                 services we offer our customers, the manner in
                                                                                                 which we engage with our suppliers and bus-
                                                                                                 iness partners, the dialogue we have with –
                                                                                                 and returns we generate for – our investors,
                                                                                                 how we support the communities where we
                                                                                                 operate, and the programs and opportunities
                                                                                                 we create to ensure the well-being of our
                                                                                                 team members.

                                                                    S H A R E H O LD E R E N G AG E M E N T

                                Our board of directors and management                            of our engagement program, members of our
                                team maintain a deep commitment to strong                        management team meet with shareholders,
                                corporate governance. Engagement with, and                       in-person or by phone, to discuss strategy,
                                accountability to, our shareholders are corner-                  governance, pay for performance orientation,
                                stones of this commitment. Accordingly, we                       and other matters of shareholder interest.
                                maintain an active shareholder engagement                        Specific      outreach        meetings   with    major
                                program that facilitates channels of commu-                      shareholders            of   the   company      include
                                nication and aims to foster relationships with                   participation by one or more members of our
                                our shareholders to drive sustainable, long-                     board of directors.
                                term growth and shareholder value. As part

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CO M M U N I T Y E N G AG E M E N T                                                            O U R PI LL A R S

At Sleep N umber, quality sleep is our passion. Every
day, we educate customers on the importance of sleep
and its vital connection to overall health and well-being,
inspiring them to make sleep a priority in their lives. This
passion extends to our commitment to make a positive
impact in the communities in which we operate.

Because excellent sleep is essential to a healthier and                                       R E SE A R CH & DATA S H A R I N G
happier society, we are committed to helping future
                                                                                       Advance the field of youth sleep and well-being
generations achieve quality sleep. In 2018, we announced
                                                                                       by sharing research and data, in partnership with
a social impact commitment to help 1 million young
                                                                                        leading academic institutions and researchers.
people achieve life-changing sleep through our products
and sleep expertise by 2025. In 2019, we impacted the
lives of nearly half a million youth through advocacy,
education and product donations, and contributed
$760,000 to help children in housing transitions, to
support underprivileged youth, to help children in military
families get quality sleep and to benefit students who
need sleep to support their overall health and wellness.

We have established strong partnerships to accomplish
                                                                                                  T R A I N I N G & A DVO C AC Y
our objectives with leading organizations, including
GENYOUth, Alliance for a Healthier Generation, Good360,                                Promote sleep education, training and advocacy
Blue Star Families and Bridging.                                                         for youth leading to improved well-being and
                                                                                                          academic outcomes.
GENYOUth, an organization whose programming reaches
38 million students annually in 73,000 U.S. schools, is
devoted to helping students live healthfully and raise
their academic achievement.
• We partnered with GEN YOUth to conduct a sleep
   survey of more than 2,100 students to learn about
   adolescent and teenage sleep habits, and we convened
   health, education, business and youth leaders in
   Washington, D.C., to discuss the survey results and
   insights and collaborate on solutions.                                                          PR O D U C T D O N AT I O N S
• We launched the “Super Sleep Contest,” inviting teens
   and young adults from GEN YOUth partner schools                                  Donate products to nonprofits focused on promoting

   throughout the country to submit a video describing                                  better quality sleep to youth and their families.

   how     quality     sleep     would      impact      their    lives.    In
   conjunction with the 2020 Super Bowl LIV festivities and
   “NFL 100” celebration, we selected the top 100 videos

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and donated a Sleep N umber 360 ® smart bed to each
                                                                                    winning student. Additionally, we sent each winning
                                                                                    student and respective teacher sleep curriculum
                                                                                    materials that enable the student to educate and
                                                                                    empower others in his or her school to get quality sleep.
                                                                                 • We participated in Fuel Up to Play 60 Summit, a
                                                                                    national youth leadership gathering in Cleveland, Ohio,
                                                                                    where students heard from our sleep experts about
                                                                                    why quality sleep matters and learned how to adjust
                                                                                    their nightly sleep habits to perform their best
                                                                                    every day.

                                                                                 Alliance for a Healthier Generation has reached 28 million
                                                                                 kids over the last 15 years and is expanding their focus
                                                                                 to include sleep – in addition to nutrition and physical
                                                                                 activity – in its holistic approach to kids’ health. We
                                                                                 built, launched and promoted on social media an online
                                                                                 resource center – Sleep Smarter. Perform Better. – to
                                                                                 inform educators, parents and program administrators
                                                                                 and give them the sleep research, insights and practical
                                                                                 tools to help hundreds of thousands of children improve
                                                                                 their sleep.

                                                                                 Good360 is a nonprofit that has, for 35 years, worked to
                                                                                 provide hope and dignity to children and families who, due
                                                                                 to circumstances beyond their control, such as a natural
                                                                                 disaster, severe illness or loss of job, have encountered
                                                                                 life-changing difficulties.
                                                                                 • In 2017, Hurricane Harvey affected tens of thousands
                                                                                    of families living near the Gulf of Mexico. After connect-
                                                                                    ing with Good360, Sleep Number committed $1 million
                                                                                    to    provide      mattresses        to   families   impacted   by
                                                                                    the disaster.
                                                                                 • In 2019, thousands of sleep kits were distributed to
                                                                                    children and families in the areas affected by Hurricane
                                                                                    Dorian, providing new bedding just when it was needed.

                                                                                 We are committed to improving the well-being of youth
                                                                                 through better sleep. Our objective is to ensure that kids
                                                                                 and their families understand the benefits of quality sleep
                                                                                 and have the tools to achieve it.

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CASH AND IN-KIND                               of    a       Sleep   N umber ® sheet         set,    profit organization based in the Twin
          D O N AT I O N S                            blanket,         pillow,        mattress     pad      Cities that provides new beds and
                                                      and       a     special     ZZZBear,       which      linens to children ages 2-17 in families
In 2019, Sleep Number donated more                    was       designed         to    comfort     mii-     who      have        recently      moved       into
than $360,000 in cash and nearly                      tary children during separations from                 stable       housing.      The      funds     were
$400,000 of product to nonprofit                      their loved ones. Kits were lovingly                  raised through our biennial team
organizations, including organizations                assembled by hundreds of Sleep                        member sale.
that    support       youth     and      military     N umber         team       members      at    the
families.                                             company’s corporate headquarters in                   Through Good360, one of our com-
                                                      Minneapolis. Entries were submitted                   munity partners, we also donated
For the past five years, Sleep Number                 from across the country, and children                 product valued at $215,000 to victims
has supported Blue Star Families                      in 25 states received kits.                           of Hurricane Dorian.
(BSF), a national nonprofit organi-
zation dedicated to strengthening                     In N ovember, Sleep N umber pre-                      In 2019, Sleep N umber donated
America’s military families through                   sented a $100,000 gift to BSF at the                  more than 500 dream kits. We also
community building. In 2019, we do-                   Dallas Cowboys “Salute to Service”                    donated more than 15 beds to
nated $125,000, of which $100,000                     game. The cash gift was intended to                   various       youth-related         causes     and
was in cash and $25,000 was in                        bring awareness to the issues faced                   Dream         Foundation,          which     fulfills
product. The donations were made                      by military children and provide on-                  wishes for terminally ill adults.
through two events: “Good N ight,                     going programs to improve the lives
Mil Kid” in May 2019 and “Thank You,                  of service members and their families
                                                                                                                    N FL R E L AT I O N S H I P
Military” in N ovember 2019. In May,                  through quality sleep. Additionally,                  Through our integrated marketing
Sleep N umber and BSF teamed up                       as part of the “Thank You, Military”                  campaigns, storytelling and social
for a special giveaway to help provide                campaign, Sleep N umber worked                        media, we are communicating the
quality sleep for youth in need. This                 with N FL players in three cities –                   vital role that life-changing sleep
initiative also provided Sleep Number                 Dallas, Kansas City and Minneapolis –                 plays in overall wellness. We are
team members an opportunity to                        to surprise deserving military families               amplifying our purpose driven brand
engage with a meaningful cause.                       with Sleep N umber 360 smart beds                     through        groundbreaking              partner-
Military families were encouraged                     for the parents and SleepIQ Kids                 ®
                                                                                                            ships with the N FL, the N FL Players
to enter the “Good N ight, Mil Kid”                   beds for their children.                              Association          and     the    Professional
contest. Promoted through the BSF                                                                           Football Athletic Trainers Society.
e-newsletter         and      social     media,       In addition, Sleep N umber donated                    N ow in our third year of a five-year
parents      could     enter     daily    for    a    $23,000 in cash and $32,000 in prod-                  commitment with the N FL, more
chance to win dream kits for their                    uct, including 100 dream kits and two                 than         2,000    N FL       players      have
children. The dream kits consisted                    beds, to My Very Own Bed, a non-                      Sleep Number beds.

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M AYO CLI N I C CO LL A B O R AT I O N TO                                             TE A M M E M B E R G R A N T S A N D
            A DVA N CE S LE E P SC I E N CE                                                         VO LU N TE E R I S M
       A N D C A R D I OVA SCU L A R M E D I C I N E

Through a groundbreaking agreement announced in                                  We encourage and support team members who choose to
2020, Sleep Number is providing a combined total of up                           get involved in their communities through volunteerism,
to $10 million to Mayo Clinic through:                                           product donations and board participation grants.
• An endowment to further sleep science research with an
   emphasis on cardiovascular medicine.                                          Team members who participate on the board of directors
• A dedicated research and development fund that will                            of a qualified nonprofit are eligible to apply for a grant
   improve health care quality and clinical outcomes with                        that benefits the organization. Grants are offered for
   potential life-changing benefits.                                             general operating support, events and sponsorships.
                                                                                 A grant up to $1,500 can be made to the organization.
Mayo Clinic and Sleep N umber are establishing a joint                           Team members may submit requests for more than one
advisory group comprised of Mayo Clinic physicians –                             organization, but the total grant amount will not exceed
including Virend Somers, M.D., Ph.D., director of the Car-                       $1,500 for each team member per calendar year. Grant
diovascular Facility and the Sleep Facility within Mayo                          amount is based on size and impact of nonprofit and
Clinic’s Center for Clinical and Translational Science – and                     grant request/proposal.
researchers, and Sleep N umber leadership, including
Chief Product Officer Annie Bloomquist. Together, the
advisory group will lead initiatives to research, discover,                               M I LI TA RY S P O US E E M PLOY M E N T
identify and develop solutions that will impact sleep and                                             PA R T N E R S H I P
overall well-being.
                                                                                 Sleep N umber is proud to be a member of the Depart-
                                                                                 ment of Defense Military Spouse Employment Partnership
                                                                                 (MSEP). MSEP connects military spouses with partner
                                                                                 employers, like Sleep N umber, who have committed to
                                                                                 recruit, hire, promote and retain military spouses.

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EXTERNAL
                                                                    ENGAGEMENT
                                                                    I N D IVER SIT Y, EQUIT Y
                                                                    AND I NCLUSI ON

                                                                                 In our home state of Minnesota, we are actively engaged
                                                                                 with organizations and initiatives focused on attracting,
                                                                                 engaging and retaining people of color.

                                                                                 Sleep Number has had a consistent presence at the semi-
                                                                                 annual People of Color Career Fair since its inception in
                                                                                 2017. This one-day hiring event connects hundreds of
                                                                                 diverse job seekers with leading employers who are serious
                                                                                 about increasing their diversity and inclusion efforts to
                                                                                 attract and retain top talent to the region.

                                                                                 We actively participate in GREATER MSP, the Minneapolis
                                                                                 Saint Paul Economic Development Partnership through its
                                                                                 Make. It. MSP. and BE MSP talent initiatives. Stories like
                                                                                 THIS ONE, by Sleep Number Vice President, IT Business
                                                                                 Solutions Shailesh Bhor, drive interest in Minneapolis as
                                                                                 a place to build a tech career – and Sleep Number as an
                                                                                 employer of choice.

                                                                                 Sleep N umber also participates in The Forum on
                                                                                 Workplace Inclusion’s annual conference, engaging with
                                                                                 others seeking to gain ideas and insights and grow their
                                                                                 skills in diversity, equity and inclusion.

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P O LI T I C A L                         within the scope of the Code. Sleep
          CO N T R I B U T I O N S                    N umber monitors suppliers’ com-
                                                      pliance with our standards and the
Sleep      N umber         does      not      use
                                                      Code through both formal audits
corporate funds for contributions to
                                                      and informal visits. Our Code of
political campaigns. However, we
                                                      Conduct for Business Partners is
may indirectly engage in lobbying
                                                      publicly available on our website at
activities through payments to firms
                                                      W W W. SLEEPNUM B ER .CO
or    organizations        whose       activities
                                                      M / VENDOR .
include lobbying or policy advocacy
and       through        contributions          to
                                                      As part of our supply chain evolution,
tax-exempt groups, including trade
                                                      we have reduced the transportation
associations.
                                                      time and environmental impact of our
                                                      manufacturing by, among other tac-
 SU PPLI E R R E L AT I O N S H I P S
                                                      tics, co-locating our suppliers within –
We have for many years maintained                     or close to – our plant facilities. In
a Code of Conduct for Business                        addition, this co-location enabled
Partners that is applicable to all of our             us to leverage our Sleep N umber
suppliers and addresses a full range                  safety expertise and train one of our
of relevant topics, including labor                   key business partners on safety best
and human rights, health and safety,                  practices.
environmental issues, ethics, and
compliance with related laws, rules                   In 2019, we introduced a Supplier
and regulations. All suppliers are                    Development Program which is a
required to acknowledge their com-                    structured initiative designed to drive
mitment to this Code. Sleep Number                    continuous systemic improvement in
provides        team        members          and      our supply chain. In 2020, we plan to
management            who       have       direct     host our first supplier conference to
responsibility for supply chain man-                  strengthen our supplier relationships
agement with training on matters                      and elevate performance.

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