2019 UPAF Ambassador Kickoff - Workplace Giving Campaign WELCOME! - United Performing Arts Fund
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2019 UPAF
Ambassador Kickoff
Workplace Giving Campaign
WELCOME!
1
United Performing Arts
Fund
Mission
• UPAF, a 501(c)(3) nonprofit organization, is
essential to preserving a vibrant performing arts
scene in Southeastern Wisconsin. As the largest
donor to all of its Member Groups, UPAF ensures
not only their vitality, but also their sustainability.
• The UPAF mission statement is three-fold:
• Raise much-needed funds to ensure
entertainment excellence
• Promote the performing arts as a regional
asset
• Responsibly steward the dollars our donors
so generously give us
Meet 2019 Campaign Co-Chairs
Jim Barry Sandy Botcher Tim Stewart
President Vice President of Field Experience Attorney and Shareholder
The Barry Company Northwestern Mutual DeWitt Ross & Stevens
3
Meet the Development Staff
Christine Culver Christine Hojnacki Erik Richardson
Deanna Tillisch
VP Development & VP Workplace & Director of
President & CEO
Member Relations Company Giving Development
Colleen Hider Emanuel Rios Maggie Griffith David Salmo
Director of Sr. Development Development Development
Development Specialist Coordinator Coordinator
4
Meet Your
Loaned Executive
Partners
Sue Bugalski
Deidra Edwards
Mike Gaynor
Nancy Gorens-Edelman
Gretchen Titus
5
Role of the Loaned Executive (LE)
Your Loaned Executive is your UPAF partner!
✓ Campaign timing, strategy, brainstorming and planning.
✓ Providing ideas of creative ways to engage leadership.
✓ Delivery of UPAF marketing materials and incentives.
✓ Arranging of UPAF performers and speakers.
✓ Providing ideas of creative ways to engage leadership.
✓ Your LE is here to support you throughout the campaign!
6
Role of the WPG Ambassador
UPAF Ambassadors are key to the success for the annual Workplace
Giving Campaign.
During the campaign period Ambassadors will engage co-workers by
planning, organizing and running a successful UPAF workplace giving
campaign. As an ambassador you will provide your colleagues with an
opportunity to make an informed choice about charitable giving.
Ambassadors provide their colleagues with an opportunity to make an
informed choice about charitable giving by following these simple
steps:
● PLAN ● INFORM ● ENGAGE ● ASK ● THANK
7
Setting the Table for Success
A U
M
C D P Possible Additional
B E A
A E V Advocates at Your
O E F
S L Company:
S O
P L - Next Gen
A M
D E
E Members &
N
O T Notable Women
R
D - Member Group
I
R Board Members
8
Benefits of a United Arts Fund
According to Americans for the Arts, communities with a
United Arts Fund benefit in multiple ways.
The arts sector is larger, Total spending is significantly
which means more choices higher, which helps the
for patrons. local economy.
Arts groups spend significantly Arts groups are more
less on fundraising costs, financially stable and
which keeps operating healthier, which is good
expenses down. for everyone.
9
Who We Support
UPAF is an umbrella organization whose support allows 14 Member Groups, including First Stage, Florentine
Opera Company, Milwaukee Ballet, Milwaukee Repertory Theater, Milwaukee Symphony Orchestra and
Skylight Music Theatre, to focus more of their efforts on what they do best – creating, performing, educating
and inspiring. Cornerstone Groups were the first organizations to receive UPAF support when it began in
1967.Affiliate Groups
Arts
Education Higher GPAs & standardized test scores
Enhances Lower dropout rates
Academic Higher “EQ” – Emotional Quotient
Performance
Increased social engagement and
The Arts The Arts are cohesion
Fundamental
to Humanity
Improved child welfare
Matter . . . Lower crime and poverty rates
To The Arts
$80M in event-related spending
6,000 people employed in Southeastern
Everyone Promote True
Prosperity
Wisconsin
Increased tourism
Shorter hospital stays, better pain
Exposure to management & less meds
the Arts Decreased symptoms of anxiety &
Impacts our depression
Health Reduced post-traumatic symptoms for
veterans
12UPAF strongly believes everyone should have the
chance to experience the magic of music, dance
and theater.
UPAF partners with 22 local nonprofits to bring the
power of the performing arts to individuals and
families that do not have easy access to these
cultural assets.
A recent study revealed high engagement with UPAF
Connect events and an appreciation of arts
experiences that were reflective of communities,
families and personal values.
UPAF Connect enhances the efforts of its nonprofit partners. The program surpassed
its goals of increasing collaboration and partnership, internal capacity building and
outreach and community access by 40%.
13UPAF Bright Minds is an outreach program that delivers high-quality arts
education programming to children throughout Southeastern Wisconsin.
Examples of impact through UPAF Bright Minds:
• First Stage Theater Academy awarded over 700
scholarships and provided free transportation.
• Florentine Opera Company’s Opera in the Schools
reached 16,000 students.
• Milwaukee Youth Symphony Orchestra (MYSO)
provided 430 3rd graders with an instrument and
lessons twice a week.
In 2018, UPAF Bright Minds raised $672,500, reaching 100,000 children
with the majority coming from underserved families.15 Why do Workplace Giving Campaigns Matter?
Where the Money Comes From
2018 Campaign: $12,065,857
Workplace Giving Campaign: $3,921,403!
2018 total donors = 19,212
WPG donors = 15,520 or 80%
16UPAF Workplace Giving
Campaign Goals
Increase Workplace Giving Campaign donations
by:
1. Engaging leadership and co-workers to participate
and donate to UPAF.
2. Promoting $100+ donation to get the most for their
donation.
3. Reward Ambassadors who meet their goals.
▪ **NEW - Ambassadors that increase their total participants and total
amount raised over 2018 totals will be rewarded with a voucher for 2
tickets to the UPAF Member performance of their choice.
▪ Award at the end of the campaign for the top 3 Most Creative
Campaigns. Top prize is Southwest Airlines tickets, value $500.
1718
IMPACT
$2 a week or $100 yearly commitment **SMART CARD Benefits**
• A piece of music for a Bel Canto Chorus member for one concert
• One cash prize to a young playwright in Milwaukee Chamber Theatre’s YPF
Playwriting Competition
• Four pair of tap shoes for a Danceworks Mad Hot Ballroom and Top student
• Tickets for 12 students to attend one Milwaukee Symphony Orchestra
“Concerts for Schools” performance.
• Two instruments for a Milwaukee Youth Symphony Orchestra Scholar in their
Waukesha Strings initiative
• Setting the Stage pre-show workshop at First Stage for 30 children
$6 a week or $300 yearly commitment – Double SMART CARD benefits!
• Fees for two guest dancers in a Danceworks Performance Company concert
• Tuition for a 2nd grade student to participate in a week-long summer Theater
Academy session at First Stage.
1920 Why Ambassador’s are so Important?
Goal Setting
21Role of the WPG Ambassador
PLAN
• Develop a Plan
– Secure the support of your organization’s leadership.
– Plan your campaign with your Loaned Executive.
– Select campaign dates:
• Campaign dates: March 4 – June 13
• Easter is on April 21 which is 3 weeks earlier this year vs 2018
– Milwaukee Public School – Spring Break dates, April 15-22, 2019
– Waukesha Public School – Spring Break dates, March 25-29, 2019
– Determine giving options, online or paper?
– Visit the Prop Shop
– Schedule performances and speakers.
– Request UPAF materials and incentives.
– Recruit volunteers to assist you.
2223
UPAF.org
Home Page
Link to Prop Shop
24PROP SHOP RESOURCES
• Contact list
• UPAF Facts
• UPAF Community Programs
• Stories of Impact
• Donations & Pledges
• Performance Speaker Guide
• Performance Request Form
• Email templates
• Brochure's and Posters
• Logo’s
• Video’s
• Photos
• Infographics
• Testimonials
• SMART Card description and information.
• Campaign incentive and activity ideas
• And more!
25Campaign Performances
Work with your Loaned
Executive to select the
right performance to
engage your co-workers.
26Campaign Activities
27Planning Your Campaign
Internal Incentives & Activities
INCENTIVES ACTIVITIES
• Early out -Flee at 3pm or Shoo at • Breakfast/Lunch
2pm” • Afternoon treat
• Jeans/Casual Day • Coffee Bar
• Parking spots • Trivia
• Lunch with the boss • Office Talent Show
• Gift cards • Karaoke Contest
• Company swag bag • Wii Tournament
• Ticket to UPAF performance • Bake Sale/Competition
• Early Bird Raffle for anyone who • Office Olympics
donations on the first day • Adult Coloring Contest
• Extra vacation day • Ice Cream/Root Beer Floats
• End of campaign drawing • Candy bar sale
• Anyone who donates receives a • Pass the Hat!
cookie
See the Prop Shop for a full list with descriptions!
28Incentives!
Donors who are first time donors will be entered for a chance to win:
• Four tickets and a backstage tour for Milwaukee Ballet’s The Nutcracker
• Four tickets and a backstage tour for Milwaukee Repertory Theater’s A Christmas Carol
Donors who give a new or increased gift of $52+ will be entered for a chance to win:
• A $500 PNC Visa gift card
• A four pack of Milwaukee Brewers Field Level seats and access to batting practice.
Donors who give a new or increased gift of $100+ will be entered for a chance to win:
• A Grand Geneva Getaway
• Fear the Deer Fan Experience
Donors who give a new or increased gift of $300+ will be entered for a chance to win:
• A trip to Napa and Sonoma Wine country!
29Collecting and Processing Pledge cards
and Donations
Upon the completion of your campaign place all donations and pledge cards in
the Workplace Giving envelope and notify your LE that the envelope is ready
and available for pickup. Envelope contents may contain:
o Cash
o Checks
o Pledge forms
o Employee lists
o Special event money
o If a special event has been dedicated to UPAF Connect, a separate
campaign envelope will need to be filled out in order to designate those
dollars.
30Stay Connected
Connect on Social Media
▪ Facebook
▪ Twitter
▪ Instagram
▪ YouTube
▪ LinkedIn
Sign up for our Arts Beat
newsletter
on the www.upaf.org home page
31Join Us for Our 2019 Campaign Events
Campaign Launch Celebration, March 4, 2019 Marcus Center for the
sponsored by Potawatomi Performing Arts
Westside Launch, sponsored by Meijer March 5, 2019 Husco International
UPAF Ride for the Arts, sponsored by June 2, 2019 Summerfest Grounds
Miller Lite May 8, 2019 Team Registration Deadline
Campaign Finale, sponsored by
June 12, 2019 Potawatomi Hotel & Casino
Potawatomi
UPAF Dancing on the Green Golf
August 26, 2019 North Shore Country Club
Outing, sponsored by Associated Bank
32Thank you for volunteering your time to inform your
colleagues about UPAF!
33You can also read
