2019 MEDIA KIT THE OFFICIAL COLORADO GOLF MEDIA PARTNER OF - Colorado AvidGolfer
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2019 MEDIA KIT
THE OFFICIAL COLORADO GOLF MEDIA PARTNER OF
COLORADO SECTION OF THE PGA
COLORADO GOLF ASSOCIATION
COLORADO GOLF HALL OF FAME
ROCKY MOUNTAIN GOLF COURSE SUPERINTENDENTS ASSOCIATION
COBANK COLORADO OPEN CHAMPIONSHIPS
2019
POR T
PA S S
GOL F loradoa
vid go
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co
BY
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coloradoavidgolfer.com | 720-493-1729
THE MISSION
COLORADO AVIDGOLFER’s tagline—“elevating the game”—defines our philosophy. Viewing golf as a matter of
pleasure as well as performance, we celebrate the people, places, products and passion that distinguish
the game in the most beautiful state in the country.
Across multiple platforms, Colorado AvidGolfer aspires to enrich our audience’s enjoyment of
golf and the lifestyle surrounding it. Our suite of products serves as an authoritative prism through
which to experience a world of courses, equipment and instruction—as well as one of exceptional destinations,
superb cars, memorable meals and stylish clothing. We aim always to be
the one-stop resource for the Colorado golf lifestyle.
2 coloradoavidgolfer.com | 720-493-1729
THE BRAND
COLORADO AVIDGOLFER is the premier regional golf,
travel and lifestyle media brand in the United States.
With a multi-channel strategy, we deliver reach,
engagement and results at a level unmatched!
PRINT
480,000 readers
192,000 Digital issue readers
DIGITAL
481,100 page views
(+14% year-over-year increase)*
223,800 unique visitors
(+32% year-over-year increase)*
E-MARKETING
35,000 E-Newsletter subscribers
SOCIAL MEDIA
10,053 followers
(+8% year-over-year increase)*
EVENTS
5 major events
THE GOLF PASSPORT
Colorado’s premier golf and dining membership program
*Based on Monthly Average Jan-Oct 2018 vs. Jan-Oct 2017
coloradoavidgolfer.com | 720-493-1729 3
AUDIENCE
AFFLUENT AND WELL-EDUCATED
Median Age: 49
Average Household Income: $146,705
Partners, Owners or Executives: 59%
College Educated: 92%
Live in Top 25 Wealthiest Zip Codes in Metro Denver: 48%
Male: 88%
Female: 12%
TRAVEL SAVVY
Will Take 2-3 golf vacations within Colorado: 59%
Will Take 2-3 golf vacations outside of Colorado: 54%
GOLF-MINDED
Member at a Private Club: 52%
Plays Golf at Resort Courses: 53%
Plays More than 25 Rounds Per Year: 73%
Sources: Bruce Bell and Associates & Denver Business Journal Book of Lists
4 coloradoavidgolfer.com | 720-493-1729
PURCHASING
POWER
PURCHASE PLANS OVER THE NEXT 12 MONTHS
Will buy a new automobile: 47%
Will buy fine jewelry: 25%
Will buy real estate: 33%
Will dine out a minimum of 2x per week: 73%
Will buy golf equipment/gear: 88%
Will hire a financial planner: 40%
Will buy health/auto/life insurance: 45%
Plays Golf at Resort Courses: 53%
Plays More than 25 Rounds Per Year: 73%
Sources: Bruce Bell and Associates & Denver Business Journal Book of Lists
coloradoavidgolfer.com | 720-493-1729 5
CONTENT
Through award-winning content across all brand channels, we encourage our readers
to embrace the game of golf and the active lifestyle surrounding it.
SPRING SEASON (February–May)
» Kick Off the Colorado golf season with our annual CAGGY awards showcasing the
state’s best courses, instructors and more.
» Tee Off with our curated list of top charity golf events, plus tips for both players and planners.
» Play Ball! Visit the best places in Arizona for golf, baseball and more during Spring Training.
» Spring Ahead. Jumpstart your season south of the state line with the best in New Mexico golf.
» Join the Club! We shine a spotlight on Colorado’s best private-club options.
» Get Golf Fit. Health and fitness routines to shape up for the coming golf season.
» Gear Up. Equip yourself with knowledge about the latest in clubs, balls
and gadgets to improve your game.
SUMMER SEASON (June–September)
» Go Play. During peak golf season, journey with us on nonstop coverage of great
getaways across Colorado that include trips to the Vail Valley, Summit County, Aspen,
Steamboat, Grand County, the Western Slope, Colorado Springs and beyond!
» Golf In/Golf Out. We explore the top golf-course communities in which to live.
» Check It Off. Doing what we do best, we list the “must plays” along the Front Range.
FALL & WINTER SEASONS (October–January)
» Fall for Golf. Showcasing autumn’s glory, we take you to the most scenic
golf getaways across Colorado and the region.
» Play Away. Come with us to the warm-weather destinations of Arizona, Nevada, Utah,
California and the resorts, golf courses and lifestyle that makes them great.
» Tee the World. During our cold months, travel with us to amazing golf destinations
across the globe, including Hawaii, Mexico, South Africa, New Zealand and more!
6 coloradoavidgolfer.com | 720-493-1729
SPR ING TR A IN ING GOLF GUIDE • ME X ICO’S HOT N E W M UST-PL AY
coloradoavidgolfer.com
colorado i golfer.com
avid f Elevating the Game.
PRINT
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GREAT CAGGY
AWARDS
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Ryder Cup hero
The BEST
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GOLF
JUSTIN LEONARD
escapes the grind of STOP
the Tour for the slopes SCRAMBLING for
of Aspen and a career TOURNAMENT
in broadcasting. O N - C O U R IDEAS
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EXCLUSIVE PRIVATE CLUB SUBSCRIBER PROGRAM
As a member benefit, 34 private country clubs provide
a mailed subscription of Colorado AvidGolfer to their members.
HIGH-PROFILE TOUR EVENT DISTRIBUTION
Since 2002, Colorado AvidGolfer is the official Colorado golf media partner
at all PGA, LPGA and USGA Championships played in Colorado.
MAGAZINE DISTRIBUTION
» Rack distribution at all private, resort and high daily-fee golf courses
» Featured in-room at targeted resorts and hotels
» Provided to players at more than 300 charity tournaments
» 63 Luxury automobile dealerships
» High-profile area restaurants and steakhouses
» Fashion and golf retail outlets
» Real estate communities and offices
» Trade-show and promotional events
» High-end FBO and private airports
» More than 700 doctors’ and dentists’ offices
coloradoavidgolfer.com | 720-493-1729 7
EDITORIAL
CALENDAR
Our award-winning editorial encourages readers to
embrace the game of golf and the lifestyle surrounding it.
SPRING JULY
Annual CAGGY Awards Peak Season
(Feb/Mar) ad close: 1/16 Colorado Mountain
Golf and Travel
APRIL ad close: 6/5 SPECIAL ADVERTISING SECTION
Private Club Guide, Colorado
Annual Gear Preview AUG/SEPT
ad close: 3/6 Mile High Golf at $52.80, 2018
GEARE
ad close: 7/10 GO WILD!
THE BROADMOOR
MAY takes five-star luxury outdoors
GUID
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ad close: 4/3 Warm-Weather Golf Guide to High-Flying
Fun in
Arizona, Nevada, California and “MORE
By Ted
Johnson
SAME,
OF THE theme of
ONLY
2018.
BETTER”
Drivers
options.
Irons
COLORADO
SPRINGS
The Broadmoor’s
JUNE Beyond (Oct/Nov) ad close: 9/11
the
to be m fitting y flexible faces Ranch at Emerald Valley
seems um custo highl their
go into
offer optimre super-thin, rials that varying
mate
now featu the varying only have now have
thanks
to es not but
n. Wedg their face loft,
constructio nding on
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grooves head shapes.
different purpose
of all
of Grand Steamboat Montrose/ Grand
Golf Course Real Estate,
but the
It can
be confu
sing, yes,
nts is
to inject
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technique
improveme swing. Goodof the mis-
County Springs Gunnison Junction
design your ge out Hiking, boating Gold Medal waters, Going beyond the Grapes, growlers
these e into
denc dama outperform
pure confi you’ll get less clubs clearly
helps
but today’s and 81 golf holes breathtaking golf Black Canyon and great golf
is why cessors.
hits, which ear-old prede usual
their five-y in some
whose
Colorado Mountain WINTER
mixed
go, we companies rmance coloradoavidgolfer.com 61 June 2017 | COLORADO AVIDGOLFER
far as balls from perfo
And as with offerings design and
suspects offer high-tech
products savings.
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at consi
Golf and Travel Annual Winter Travel Issue 2018 |
COLO RADO
AVIDG
OLFE R
ad close: 5/1 (Dec/Jan) ad close: 10/30
Apri l
29
er.com “My buddies said to meet them at the he admits. “I’d been talking to them for a the type he did for CBS4 with athletes like
color adoavidgolf student course,” Lombardi says. “I’d just year. It took that long.” Todd Helton. But most of his tee times will
gotten done playing basketball, so I show Lombardi’s new gig has him doing come in the early mornings or in the late
up wearing my flip-flops and a half-tank Nuggets and Avalanche pre- and postgame— afternoon. “I want to join the Tuesday and
top, and I’m carrying my old plastic boom “which we adlib; no reading the teleprompter, Thursday men’s leagues at Rolling Hills. I’ve
box. They were already three holes in. They which is what you do on local news”—but never been able to because I had to do the
were looking at me, like, ‘Dude, what are the slower pace will allow him to approach evening news.”
you doing?’ I learned real quick.” sports in more of a long-form way. “We’re He’ll try to get in some father-son
Twenty-five years later, Lombardi going to do live programming, more original rounds with Dante, who plays on the
sports the crisp golf attire befitting a member programming and documentary-style pro- D’Evelyn High School golf team, but not
at The Club at Rolling Hills in Golden, gramming,” he says. “There are so many rich with Ezio. “My dad sees a golf course, he
where he carries a 7.4 index. The club is only stories in this town that I want to do 30 for says, ‘What a waste of cow pasture,’” Vic says
six blocks from the Applewood home he 30-style programs about. There are things I with a laugh. “Yet all his sons are addicted to
shares with his wife, Terri, and their three want to tackle, and this is the only place that it. My brothers, Adelio and Mario, and I play
children, Dante, Isabella and Alexis—all gives me that platform and that time.” all the time.”
of whom regularly join Vic’s parents, Ezio As of this month, one of the things Lombardi’s on-air partner, Kyle Keefe,
and Bambina Lombardi, for Sunday
dinners. So do Vic’s brothers, sister
and their children. “That’s why I
“There’s a choke
won’t leave that part of the city,” he factor in our business.
says. When that red light
Given his loyalty to his family, goes on, you’d better
his hometown and its teams, few
thought Lombardi would ever leave
produce, the same
CBS4. Arriving here in 1998 after way you’d better
seven years in the Austin and Phoenix produce when
markets (where he couldn’t help you have to make
but get serious about playing golf ),
Lombardi said anchoring the sports
that five-foot putt
desk at CBS4 represented his dream at Pebble.”
job—and it showed in his enthusiasm,
passion and sincerity. is also a frequent golf companion. He
Credit for that approach, he says, remembers the first time he played
goes to veteran Denver television with the Lombardi brothers. “It was
personality Ron Zappolo. “When I a very competitive game that went
first got here, he told me: ‘You can’t lie down to the last hole,” he says. “I
to yourself. You’ve got to be who you tapped in, took off my hat to shake
PHOTOGRAPHS BY LARRY LASZLO
are. If you’re true to yourself, you’ll everybody’s hand. Suddenly we’re all
have fun doing your job.’” holding hands around the hole. They
READ IT AND WEEP:
He took the advice to heart. Rolling Hills’ greens tell me it’s their tradition to have
Veteran sportscaster Vic Lombardi’s move to Altitude takes his Although his “reporter involvement” can “eat you up.” first-timers with them lead them in
sometimes borders on the narcissistic a prayer. I’m thinking they’re good
career—and his golf game—to new heights. BY JON RIZZI
(trying out for the Colorado Crush) or Lombardi will do is appear—literally—on Catholics, so I’m like, ‘Oh… God… dear
sophomoric (vandalizing a Joe Flacco poster radio from 1 to 4 every weekday afternoon God... uh... God. Thank… you… for… the…
A
on the 16th Street Mall), he believes part of with Kyle Keefe. It’ll be heard on 950 AM— Lombardis?’ They just started busting up,
the way to get the viewer to interact with which Altitude owns, along with three FM laughing. They were totally punking me.
S THE OLDEST OF FOUR children his grandfather. He was a ball boy for the a story is to convey what it’s like to be on stations—and simulcast on the television They apparently do it to everyone the first
of Italian immigrants in North Denver, Nuggets. He played football, basketball and the inside. “Mostly it’s because I’m curious network, à la The Dan Patrick Show. time they play with them.”
Vittorio Giuseppe Rocco Lombardi would soccer for Holy Family High School, a half- by nature,” he explains. “It’s not enough just The combination intrigues Lombardi. “Kyle’s the best golfer at Altitude,”
play often at nearby Willis Case Golf mile west of the two-story house in which to be there. I want to feel it, too.” “Television is the polished person; radio Lombardi concedes. (Keefe’s a 5.8.) The two
Course—but never with golf clubs and only his parents still live. Last year, however, Lombardi felt is the real person,” says the man who until ham-and-egged their way to win their flight
after it had snowed. His golf initiation did not come until restless. “I was living my dream. I thought last December also hosted a morning radio in the 2014 Broadmoor Invitation—and we
“That was the sledding hill,” he his senior year at the University of Notre I’d retire at Channel 4. But it got to a point show with Mike Evans on KKFN. “On have the jackets to prove it. Lombardi also
remembers. “When I was a kid, golf never Dame, the school at which he first honed the where it got predictable. I knew I had to try television I’m more careful; on radio, I’m paired with his agent and longtime friend
registered. It was too slow.” broadcasting chops that would eventually something else.” lucky sometimes I don’t curse or lose control. Peter Schaffer to win the 2008 edition of
Vittorio anglicized into “Vic,” and team lead to 28 Emmy Awards (14 for best Sports So the reporter who joined CBS4 just That’s what I love about it.” the Colorado AvidGolfer Corporate Cup
sports represented a way to assimilate. He Anchor) during his 18 years at Denver’s CBS4. in time for the Broncos second Super Bowl Lombardi also loves that his new at Red Sky Golf Club. “The fact that we
learned English from his coaches. For street The intramural jock quickly discovered victory left the network 18 years later, schedule will afford the opportunity to play were in the thick of it the entire time—it
IN-AIR TALENT: cred, he briefly claimed Vince Lombardi as a round of golf wasn’t a pickup game of hoops. shortly before the team’s third. more golf. Some of his rounds may come in was intense, nerve-wracking and a little
Lombardi celebrates a
birdie by flying like one. “It was the toughest decision of my life,” the form of on-course interviews similar to embarrassing because I was emceeing the
COLORADO AVIDGOLFER | April 2016 72 coloradoavidgolfer.com coloradoavidgolfer.com 73 April 2016 | COLORADO AVIDGOLFER
8 coloradoavidgolfer.com | 720-493-1729
THE WEBSITE
coloradoavidgolfer.com
» Mobile-friendly and responsive on any device
» Optimized user experience
» Sortable and searchable course finder with 250+ Colorado courses
» Clean design with powerful advertising opportunities
» Increased video output and opportunities
» Integrated content marketing opportunities
» Intuitive category structure and navigation
53,450 AVERAGE MONTHLY PAGE VIEWS
+14% Year-over-year Increase*
24,867 AVERAGE MONTHLY UNIQUE VISITORS
+32% Year-over-year Increase*
*Based on Monthly Average Jan-Sept 2018 vs. Jan-Sept 2017
coloradoavidgolfer.com | 720-493-1729 9
E-PLATFORM
WEEKLY AND EXCLUSIVE CLIENT BLASTS
» 35,000-40,000 Opt-In E-Subscribers
» 21%-45% Open Rate
» Weekly & exclusive client blasts
» Mobile-friendly design
» Fresh weekly content
» Golf deals and travel packages
10 coloradoavidgolfer.com | 720-493-1729SOCIAL IMPACT
INTERACTION AND ENGAGEMENT STRATEGIES
» 5,941 Facebook Fans
+5% Year-over-year Increase*
» 2,474 Twitter Followers
+12% Year-over-year Increase*
» 1,638 Instagram Followers
+11% Year-over-year Increase*
» Boosted Content Marketing
» Behavioral Targeting
» Relationship Building
*Based on Monthly Average Jan-Oct 2018 vs. Jan-Oct 2017
coloradoavidgolfer.com | 720-493-1729 11EVENTS
Consumer-based, experiential opportunities.
More than 1,200 high-end golfers and
community influencers reached.
THE TOURNAMENT SERIES
(since 2007)
3-Event, 3-Course Series
Different venues every year
SCHOMP BMW CUP
(since 2005)
The Ultimate Corporate Golf Event
The Club at Ravenna
CORDILLERA GOLF EXPERIENCE
(since 2008)
A Top Mountain Golf Weekend
The Club at Cordillera
PRIVATE CLUB DAYS
(since 2010)
Colorado’s Only Private-Club Event Series
CUSTOM CLIENT EVENTS
12 coloradoavidgolfer.com | 720-493-1729THE
GOLF PASSPORT
COLORADO’S PREMIER
GOLF AND DINING MEMBERSHIP
Annual Members: 4,500
Retail Price: $79.95
GOLF COURSE OFFERS
60+ Public, Resort and Private
ADDITIONAL MEMBERSHIP BENEFITS
150+ Denver Restaurant Offers
12 Callaway Chrome Soft golf balls
12 free beers at Otra Vez or The Tavern
PARTNER/SPONSOR BENEFITS INCLUDE
Exclusive Membership Opportunities
$150,000+ in Marketing
RETAILERS
2019 PGA Tour Superstore, Costco
A SSP O RT
GOL F P and Other Fine Establishments
com
vid golfer.
coloradoa
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ur Fr iend
Invite Yo become
friends to
Refer your rado AvidGolfer
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SPORT mem friend!
GOLF PAS each
ive $5* for
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See detail BY
T ED
PRE S E N
coloradoavidgolfer.com | 720-493-1729 13PRINT AD SPECS
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