2019 M E DIA K IT - Outback Magazine
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2019 M E D I A K I T
Lake Nash station, Barkly Tablelands, NT.
Photo by Mark Muller.
Media Kit 2019 About Us
PARTNER WITH THE NAME
AUSTRALIANS TRUST
R.M.Williams OUTBACK is a bi-monthly magazine that captures the essence of
remote Australia and, by showcasing it in a positive way, brings alive a world that is
unknown to many people.
Essentially, OUTBACK is about life beyond the city – anywhere that is remote,
different, challenging and non-urban. It is in south-west Tasmania, the High Country
of Victoria, and along the Great Divide in New South Wales, just as much as it is in
central Australia.
The subjects we showcase are as diverse as the outback itself: station owners,
ringers, stockmen, travel and hospitality-industry operators, pilots, doctors, miners,
teachers and fishermen … anyone who has a close involvement with the outback.
Reginald Murray ‘RM’ Williams AO CMG Our market is approximately 65/35 country/city, upmarket and middle market,
1908-2003 50/50 male and female, primarily 35+ age group, with approximately 50% of
© David Seeto 1984
readers being subscribers: people who identify with R.M.Williams, the man and the
products, and what this represents to Australia and Australians.
RECOGNITION Throughout more than 100 issues, OUTBACK has stayed true to a central task –
telling the stories of the bush and focusing on the positives that can be found and
General Interest Magazine of the year, shared in that storytelling. This was what drove RM Williams when he set up his first
Australian Magazine Awards, 2011 publishing company back in the 1940s. We are proud to continue this legacy, and
and 2014. Highly Commended 2016. to chronicle the bush – a place where hardship and sorrow are all too often present,
Shortlisted every year since 2009. but where joy and inspiration are always to be found somewhere. This is what we
look for when our contributors travel the country. This is what motivates us. We
believe that in telling such stories we help to inspire others who might not know of
Lifestyle category winner, Maggies the variety and strength of the people who live beyond their horizons.
Magazine Cover Awards, 2012.
To paraphrase RM, these are the men and women and places from whom something
of worth has shone. He said that this indefinable something had no better name in our
Gold award winner, language than ‘spirit’. We work to share that spirit – to share the strength, humility, clarity
PICA NSW print awards, 2013. and beauty that make the Australian bush and its people unique and remarkable.
Australian Council of Agricultural
Journalists National Star Prize for
Rural Writing, 2012, 2013 and 2014.
Older People Speak Out (OPSO), Mark Muller, Editor-in-Chief
Media award winner, 2015. R.M.Williams Publishing
Media Kit 2019 Editorial Overview
Cape Leveque, WA.
Photo by Mike Bell.
REGULAR SECTIONS
OUTBACK STORY: Major feature; industry/geographic/thematic.
STATIONS: Large showcase of agricultural/pastoral endeavour.
TRACKS: Adventures through the bush - generally road-based.
TRAVEL: Unique escapes across regional Australia.
GEAR: Reviews of useful and interesting equipment.
PEOPLE: Character-driven profiles of remarkable individuals.
BUSINESS: Highlights successful outback businesses.
HORIZONS: New horizons, both literal and figurative.
HISTORY: Stories about historical figures and events.
FREQUENCY Bi-Monthly
DISTRIBUTION Direct to subscribers, through newsagents and
R.M.Williams stores & stockists nationally and
internationally, and downloaded digitally.
COVER PRICE $13.00
Media Kit 2019 Beyond the Magazine
E-NEWSLETTERS
Our e-newsletter, showcasing the content and offerings of each
issue of OUTBACK, goes out to more than 25,000 people and
is a great platform for advertisers to engage with our readers.
EDM Banner Advertising
Position: Exclusive use of banner
space at base of EDM
25000+
(one ad per email only).
SUBSCRIBERS
Frequency: Distributed same day
that OUTBACK goes
on sale.
Rate: $1, 200 + GST
26%-35%
Specs: 640x160 pixels OPEN RATE
72dpi resolution
RGB colour space
JPEG or GIF
SPECIAL PUBLICATIONS
& DIGITAL OFFERINGS
As well as OUTBACK magazine, R.M.Williams Publishing
produces a range of other magazines and books designed
to entertain and inform readers. These are hardcover books
about luxury travel in the bush and publications devoted to
great outback stations, poetry, children’s books and more. We
also produce a range of calendars and diaries showcasing the
unique beauty of Australia.
All of our magazines and many of our books are available in
digital formats, from iPad magazines to e-books, with multimedia
galleries and purpose-designed functionality to bring the
stories to life in your hands. We also have a strong social-media
engagement, with over 150,000 followers on Facebook, as well
as growing audiences on Instagram and Twitter.
Media Kit 2019 Beyond the Magazine
WE’VE GOT A NEW WEBSITE
We have recently launched a new OUTBACK website at www.outbackmag.com.au.
The new site features a simpler e-commerce system, improving the online shopping experience for our customers. It
also showcases OUTBACK stories, imagery and products in a more appealing way than ever before, and allow users
to share stories on social media.
For the first time we now have space for our advertisers to showcase their products and services:
Banner advertisements in either leaderboard or MREC format available on most pages of the website.
5049+
UNIQUE USERS
PER MONTH*
16217+
PAGE VIEWS
PER MONTH*
WEBSITE ADVERTISING PACKAGE
AD SPACE SIZE POSITION** RATES BY MONTH***
Leaderboard Header 728x90 All pages
Leaderboard Footer 728x90 All pages $600 + GST
Leaderboard Center Page 728x90 Home page only (for all four ad spaces)
MREC 300x250 Shop and Story pages
Each ad space will host a maximum of five advertisements per month. These ads rotate on a random refresh cycle =
advertisers will receive aprox 20% of page-views.
Please supply four separate ads (3 x leaderboard and 1 x MREC). Accepted file types are JPEG or GIF, and can be a static
or animated advertisements. File size must not exceed 200KB. Files must be a minimum of 72dpi and supplied in RGB.
*Based on Google Analytics average over 12 months from June 2016 - May 2017.
**Advertising only appears on the desktop version of the website.
***Rates subject to change.
Media Kit 2019 Facts and Figures
Darling Downs scene, QLD.
Photo by Ken Eastwood.
THEY ARE
THEY LIVE
PRIMARILY
IN EVERY
STATE AND
UPMARKET
AND MIDDLE
ABOUT OUR READERS TERRITORY
MARKET
THEY ARE THEY ARE
DECISION 50% OF OUR 65% LIVE ROUGHLY
75% ARE
READERS ARE IN REGIONAL AGED 35
MAKERS 50 % MALE /
SUBSCRIBERS AUSTRALIA AND OVER
IN BUSINESS 50 % FEMALE
OUR REACH
R.M.WILLIAMS OUTBACK MAGAZINE
CIRCULATION (12 months to January 2017) 56,719*
SUBSCRIBERS 28,121*
PRINT READERSHIP 404,000**
FACEBOOK FOLLOWERS 150,000 +
INSTAGRAM FOLLOWERS 49,200 + *Based on independent audit.
TWITTER FOLLOWERS 4700 + **Based on EMMA report September 2017.
Media Kit 2019 Advertising Rates and Deadlines 2019 ADVERTISING RATES DISPLAY ADVERTISEMENTS CASUAL 2x 4x 6x Double Page Spread $13,000 $11,700 $11,050 $10,400 Full Page $6,750 $6,075 $5,740 $5,400 Half Page (horizontal or vertical) $3,520 $3,170 $2,990 $2,820 Third Page (horizontal or vertical) $2,400 $2,160 $2,040 $1,920 Inside Front Cover (Double Page Spread) $16,300 $14,670 $13,850 $13,040 Inside Back Cover $6,980 $6,280 $5,930 $5,580 Outside Back Cover $8,450 $7,600 $7,180 $6,760 DIRECTORY ADVERTISEMENTS Sixth Page $1,100 $990 $930 $880 Quarter Page $1,550 $1,390 $1,320 $1,240 Third Page $1,950 $1,750 $1,660 $1,560 Half Page $2,850 $2,560 $2,420 $2,280 DISCOUNT 10% 15% 20% • All prices exclude GST. • Prices are per insertion. • All ads are full colour. • Preferred position 10% loading. • Loose and bound magazine inserts are also available. Contact us for information. 2019 DEADLINES ISSUE BOOKING DEADLINE MATERIAL DEADLINE ON SALE DATE 122 - December/January 2019* November 2, 2018 November 5, 2018 November 29, 2018 123 - February/March 2019 January 4, 2019 January 7, 2019 January 31, 2019 124 - April/May 2019 March 1, 2019 March 4, 2019 March 28, 2019 125 - June/July 2019* May 3, 2019 May 6, 2019 May 30, 2019 126 - August/September 2019 June 28, 2019 July 1, 2019 July 25, 2019 127 - October/November 2019 August 30, 2019 September 2, 2019 September 26, 2019 *Includes an extended education feature. Request an Education Feature Media Kit for more information. ADVERTISING ENQUIRIES Bronte Smith - National Sales Manager m. 0414 383 619 e. smithbk@bigpond.net.au
Media Kit 2019 Material Specifications
DISPLAY MATERIAL
Double Page Spread Full Page
Trim 300mm x 460mm wide Trim 300mm x 230mm wide
Type 290mm x 440mm wide Type 290mm x 210mm wide
Bleed 310mm x 470mm wide Bleed 310mm x 240mm wide
Half Page Horizontal Half Page Vertical Third Page Horizontal Third Page Vertical
Trim 145mm x 230mm wide Trim 300mm x 110mm wide Trim 95mm x 230mm wide Trim 300mm x 78mm wide
Type 135mm x 210mm wide Type 290mm x 100mm wide Type 90mm x 210mm wide Type 290mm x 68mm wide
Bleed 155mm x 240mm wide Bleed 310mm x 120mm wide Bleed 105mm x 240mm wide Bleed 310mm x 88mm wide
DIRECTORY MATERIAL
Half Page Directory Quarter Page Directory Third Page Directory Small Directory
Trim 128.5mm x 195mm wide Trim 128.5mm x 95mm wide Vertical Trim 260mm x 62mm wide Trim 128.5mm x 62mm wide
Square Trim 128.5mm x 128.5mm wide
Supply: Please supply artwork as a high-resolution PDF created through Adobe Indesign using press optimised settings. Finished artwork can be
supplied via email or Quickprint. If using Quickprint please include the issue name and number in the details field.
Colour: All files, graphics, images, and type must be CMYK (preferably utilizing a 3DAP compliant profile). Files containing Spot colours or RGB will
not be accepted. No responsibility is taken for incorrect colour reproduction without a 3DAP compliant proof. Black text set to black only, large areas
of solid black to consist of 40% cyan.
Resolution: Image resolution to be a minimum of 300dpi at final (100%) size.
Other: All fonts should be embedded in the PDF file. No graphics, text or linework set to overprint. Type and important features to be included
within the type area only. Bleed is required for all display advertisements which print to edge of page (5mm around all edges).
Please do not place lines/stroke on the trim edge of display advertisements.
Media Kit 2019 Contact Us
Stockmen on Lamboo station in the Kimberley
lead cattle to the yards for processing, WA.
Photo by Peter Pap.
R.M.WILLIAMS OUTBACK MAGAZINE
Level 1, Building 3 & 4, The Mill
41-43 Bourke Rd, Alexandria
New South Wales 2015
p. (02) 9028 5400
f. (02) 9028 5331
w. www.outbackmag.com.au
ADVERTISING ENQUIRIES
Bronte Smith - National Sales Manager
m. 0414 383 619
e. smithbk@bigpond.net.au
EDITORIAL ENQUIRIES
e. publishing@rmwilliams.com.au
SUBSCRIPTIONS
e. subscribe@rmwilliams.com.au
ACCOUNTS
e. rtraversi@rmwilliams.com.au
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