2019 MEDIA KIT - Colorado Patio & Landscape
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BUSINESS DESIGN COMMUNITY MAINTENANCE MANAGEMENT 2019 MEDIA KIT DESIGN MAINTENANCE COMMUNITY BUSINESS MANAGEMENT OUR MISSION Colorado Patio & Landscape is exclusively dedicated to providing landscape and outdoor living professionals with educational content and resources to help them grow their businesses and serve their community.
BUSINESS DESIGN COMMUNITY MAINTENANCE MANAGEMENT Colorado Patio & Landscape - Designed with Value! Who we are: Colorado Patio & Landscape is the premiere industry business-to-business publication designed to inspire, educate and promote products to professionals serving the landscape and outdoor living industry. Who we reach: Colorado Patio & Landscape reaches the entire landscape and outdoor living industry in the state of Colorado. This includes landscape, design and outdoor living profession- als, architects, home builders, developers and contractors. The purchase power of our readers: Colorado Patio & Land- scape is a publication that is distributed to over 3,000 targeted industry professionals who are top-level decision makers and purchase products such as: EQUIPMENT LANDSCAPING PRODUCTS OUTDOOR LIVING Heavy Equipment Arborist Supplies | Tree Climbing Gear Concrete | Masonry Power Equipment Artificial Grass | Turf | Sport Courts Decking | Railings Snow Removal Fencing | Gates Design | Living Spaces Trailers Gravel | Mulch Fire Pits | Fans Vehicles Holiday Décor Gazebos | Pergolas | Awnings Irrigation | Drainage Grills LANDSCAPE SERVICES Nurseries | Garden Centers | Growers Hardscapes Arborist Ornaments Lighting | Sound Architecture | Design Safety Outdoor Appliances Construction Sod | Grass Seed Pools | Spas Financial Weed and Pest Control Sheds | Storage Insurance Water Features Legal Maintenance Snow and Ice Management Staffing Training RETURN OF INVESTMENT Colorado Patio & Landscape has an efficient ROI for advertisers with a less than 50 cent investment per qualified targeted buyer. 2 MEDIA KIT 2019 | coloradopatioandlandscape.com
BUSINESS DESIGN COMMUNITY MAINTENANCE MANAGEMENT Colorado Patio & Landscape Product Channels Colorado Patio & Landscape Print Publication •D istributed quarterly, Colorado Patio & Landscape reaches over 3,000 landscape, design and outdoor living professionals, architects, home builders, developers and contractors who are active in Colorado’s landscape and outdoor living industry. •W ith use of heavier paper stock and top-notch design, Colorado Patio & Landscape has re-engaged the landscape and outdoor living professional through sought-after educational content, and columns written by industry experts, both local and national. • 1 00% of our print audience are top-level professionals who have specify/purchase authority. coloradopatioandlandscape.com Winter 2018 coloradolawnandlandscape.com SPRING 2018 SUMMER 2018 Colorado Patio & Landscape Online Design WINTER DEFENSIVE Colorado’s landscape and outdoor living community is quickly WONDERLAND INSPIRED turning to coloradopatioandlandscape.com for their fix of industry Clients will appreciate resilient landscape design INNOVATION when fire and flood threaten their homes Texture, movement and contrast are underappreciated elements of winter Arbor Valley’s Matt Edmundson is pushing the nursery industry to evolve news and information! + design + INSTAGRAM-WORTHY DESIGNS TO DELIGHT CLIENTS WHY LATE WINTER IS IDEAL FOR TREE PRUNING START NOW FOR LUSH SUMMER LAWNS WHY DIVERSITY MATTERS TO TREES LANDSCAPING WITH WILDLIFE IN MIND 6 STEPS TO A LOWER WORKERS’ COMP PREMIUM WHAT NURSERY LABELS ARE REALLY TELLING YOU + Colorado Patio & Landscape Content Channels and Topics Design Business Management Why print media is an important part of your marketing effort •A rchitecture and Layout •C apital and Finance • Print is tangible - Magazines require “real estate.” Magazines have • Hardscape • Industry and Economy a presence in offices or homes for months or even years after they • Installation • Insurance and Risk are received. A magazine placed on the corner of a desk is likely to • Lighting Management picked up by multiple readers. • Plants •L abor and Safety •L egislation and Regulation • Print enhances your brand - Magazines allow you to bring the Maintenance •S ales, Prospecting and aesthetic qualities of font, colors, images and texture that help to • Ice and Snow Removal Marketing enhance brand recognition. • Irrigation •L awn and Turf Community and Philanthropy • Print helps reach your target market - With a niche market that ap- •T rees and Shrubs •C harities and Foundations peals to a specific readership, you’re able to strategically place your •T ools and Equipment •C ommunity Outreach brand in the right place at the right time, in front of exactly the right •W eeds and Pests •P rofessional Development audience. Longstanding, frequent readership helps reinforce the advertiser’s message, lending to additional credibility for the branded product. • Print is engaging - When a customer or prospect reads our magazine, they are more engaged for a longer period of time. Studies have found on average: “I have been in the business for 20 years and wanted to say the article on Winter interest •P rofessionals spend 43 minutes reading a magazine. is one of the best I have seen on this subject. •R eaders spend more time reviewing print media than digital. Very thorough and knowledgeable. We must convince our clients always to look at winter •P rint media evokes higher emotional reactions. as our landscape in need of interest.” •S tudies show that physically touching media led to readers — Nancy Eastman, having a greater desire for the product, and resulted in a higher Landscape Architect, Art of the Land value attached to the product seen in print. •A fter seven days, readers were able to recall and remember printed media more effectively than the digital counterparts. MEDIA KIT 2019 | coloradopatioandlandscape.com 3
BUSINESS DESIGN COMMUNITY MAINTENANCE MANAGEMENT Colorado Patio & Landscape Editorial Planner Winter 2019 Colorado Patio & Landscape Print Main focus Business Development Publication Columns and Departments On topic What should you be doing now to build up your business for the coming Now Trending WATER FEATURES Business Management BY DANIELLE ANDRUS year? We’ll explore best practices For waterfalls and ponds, go natural for growing and protecting your Concrete is out as the material of choice in water installations BY DANIELLE ANDRUS What landscapers need to know about millennials Homeownership is increasing among this generation landscaping company. A M illennials are the largest generational recent study by the National Associ- cohort in the U.S. There are roughly ation of Landscape Professionals and 1 million millennials in Colorado, ac- the National Association of Realtors cording to the U.S. Census Bureau’s American found that 83% of consumers say they have Community Survey, which counted 1.3 million a greater desire to be home following a new people between the ages of 18 and 34 in 2016 water feature installation, and 79% said they (that includes some people who aren’t millennials, enjoy their space more. the youngest of whom are in their early 20s). Although these ponds and waterfalls are ar- Many millennials started their careers at the tificial, Brett Stanley, owner of BR&D Land- same time that the economy was beginning its scape in Highlands Ranch, said the focus for downward spiral. Instead of starting their 20s his firm is on creating a natural look, using with marriages and home ownership, they faced natural materials like granite boulders and riv- Photos: BR&D Landscape layoffs and extended time as renters—or stuck er rocks. in their parents’ homes. Now, Census data show “What we do is very naturalistic,” Stanley Additional content Risk management that homeownership rates are creeping up among said. “We don’t use any concrete. ... We try to under-35-year-olds, rising from 34.3% in the first mimic something you’ll see on a hike, up in a quarter of 2017 to 35.3% in the same period this mountain stream.” Product Spotlight PROTECTIVE EQUIPMENT year. Between 2012 and 2016, 11.5% of home- owners in Colorado were under age 35, according to the ACS. BR&D is a 20-year-old company that ‘We don’t use “grew into the water feature world,” Stan- Here’s what landscape designers and main- any concrete. tenance need to know about this generation of ley said. Now, about half of the projects his potential clients. ... We try to team does are water features. BR&D is a They’re tech savvy. Millennials may be more mimic some- certified aquascape contractor, the second likely than older customers to embrace or de- largest in the country, he said. Product/equipment focus Fireplaces and heaters thing you’ll see on a hike, up Most of the projects BR&D builds come in the $20,000 to $25,000 range, Stanley Chill-Its® 6485 Multi-Band mand things like Wi-Fi controllers and rain sensors. While the oldest mil- lennials may not have grown up with smartphones, they’ve adopted them If millennials are hailing Millennials care about sustainability. Mil- lennials are widely touted as being concerned in a mountain said. Those projects include a mix of cus- The Multi-Band is a performance fabric designed to allow workers to wear it multiple ways. It can be whole heartedly. A Pew Research Center study found 92% of millennials about the environment, but a 2013 report by rides and own smartphones, compared with 85% of Gen Xers and 67% of boomers. the Shelton Group found this may be more nu- stream.’ tomers who want a water feature with worn a around the neck or over the face or head to protect workers from sun, wind or dust. It features buying food moisture-wicking and anti-odor properties, and is machine washable. It can also be customized with In fact, over a quarter of younger prospects access the internet exclu- anced than proposing a native plant garden or pond and those who are looking for a pond- companies’ logos or designs. sively through a smartphone. Landscape professionals who are working with an app, it’s xeric landscape. less waterfall. The pondless waterfall gives homeowners the sights and sounds of run- Visit ergodyne.com for more information. with this generation should make sure their websites can be viewed easily not a stretch The report found millennial consumers on mobile devices. to think they’ll weren’t as willing as other age groups to sac- ning water without the safety or maintenance concerns of having a small Service matters, but not the way you think. If there’s something mil- find someone rifice personal comfort for the environment. body of water in their backyard. Photo: Ergodyne lennials want, there’s an app to help them get it. Mobile-based lawn ser- They will, however, take on large projects or try Although BR&D eschews concrete in its designs, Stanley said that “oc- to mow their vices like Lawn Love and GreenPal have popped up to connect lawn care out “more disruptive behaviors.” Millennials casionally we get asked to do some contemporary stuff, more structural.” lawns the and landscaping professionals with consumers. If millennials are hailing were more likely to grow their own food, or at Still, “for the most part, people want something that looks like it be- rides and buying food with an app, it’s not a stretch to think they’ll find same way. least some of it, the report found. They were longs in their backyard and that they would see up in the mountains.” That desire to keep nature close applies to customers in all income Husqvarna Technical Leather Gloves someone to mow their lawns the same way. Even if they aren’t using these tools to connect with professionals, mil- more interested in buying (or making their own) all-natural cleaning products and in alter- brackets. Higher end projects, in the $30,000 to $50,000 range, use the Part of a new line of gloves at Husqvarna, the Technical Leather Gloves (pictured) feature alennials wrist expect to be able to get the information they’re looking for quick- native energy sources like solar. same pumps, lights, filtration and designs as smaller projects, just scaled closure and full-coverage impact protection. The palm is made with DuraHide leather andlylined and easily. A 2015 report by Salesforce found 80% of millennials pre- “Millennials have a long way to go to fully up to more affluent customers’ tastes. with D3O padding to protect against abrasions and impacts. fer social media for customer service support and they expect a response integrate their beliefs and actions, and they still “It’s really basically the same thing as the smaller ones, just a bigger The Functional Gloves also feature D3O padding in the palm and are touch-screen capable. within 10 minutes of reaching out. That may not be realistic for smaller have a lot to learn about sustainability,” accord- scale,” Stanley said. “More rocks, a lot more streams. ... The bones of ev- Visit husqvarna.com for more information. companies, but it shows how important it is to make information readily ing to Shelton Group. “However, what they’re erything are pretty much exactly the same.” available to potential customers. focused on is telling.” Spring 2019 Photo: Husqvarna 14 COLORADO PATIO & LANDSCAPE | SUMMER 2018 38 COLORADO PATIO & LANDSCAPE | SUMMER 2018 Husqvarna Classic Chainsaw Chaps Husqvarna’s classic chainsaw chaps are made with five layers of PVC-coated 600 denier polyester and Tek warp protective layers. They feature acetal Delrin buckles and a pocket for small tools or gear. The waist belt can be adjusted to fit up to 38 inches and can be machine washed in cold water. Main focus Labor The chaps meet OSHA regulation 1910-266, which requires that chainsaw operators use leg protec- tion with cut-resistant material that covers the full length of the thigh to the top of the boot. They also meet ASTM F1897 and ANSI Z133.1 standards, and are UL certified. Visit husqvarna.com for more information. Photo: Husqvarna On topic Are you ready for the rush? We’ll Condor 25dB Folding Ear Muffs Condor’s dielectric ear muffs feature adjustable, foam-padded ear cushions. They have a noise reduction rating of 25 decibels and meet ANSI S12.42 (S3.19) standards. Visit grainger.com for more information. take a look at how the industry is 36 Photo: Grainger COLORADO PATIO & LANDSCAPE | SUMMER 2018 responding to labor challenges. Additional content Technology News - Industry news including state and federal legislative updates, company announcements, and economic and Product/equipment focus Irrigation market updates Summer 2019 Now Trending - New trends in design or consumer behavior Main focus Sustainability Water Watch - All things water - irrigation, sustainability, On topic Sustainable landscaping goes beyond legislation xeriscaping and native gardens. Equipment and pest control also de- Products - A roundup of some of the best products in the termine how green your landscapes industry with a new focus each quarter are. We’ll examine what sustainability means to landscape professionals and how to balance clients’ goals with Business Management - Best practices and strategies for their expectations. running a landscaping business Additional content Legislative update Labor & Safety - Best practices for protecting workers and Product/equipment focus Hardscape landscaping businesses Lawn & Turf - Tips for maintaining healthy beautiful lawns Fall 2019 and managing client expectations Main focus Design The Arborist - Education on threats to state trees and best On topic What are the most popular projects homeowners want? We’ll talk to practices for their care landscape architects and designers to learn what their customers are In the Garden - Ideas and education about plant asking for and what it means for their installations to serve clients bottom line. Additional content Tax planning Giving Back - What landscapers and businesses in the industry are doing to make their communities better Product/equipment focus Snow and ice management 4 MEDIA KIT 2019 | coloradopatioandlandscape.com
BUSINESS DESIGN COMMUNITY MAINTENANCE MANAGEMENT Colorado Patio & Landscape Advertising Opportunities and Rates Colorado Patio & Landscape: Print Ad rates (net rates) 4-Color Process 1x 2x 4x 2-Page Spread $3,500 $3,000 $2,600 per issue Full Page $1,800 $1,600 $1,400 per issue 2/3 Page $1,600 $1,400 $1,200 per issue 1/2 Page $1,400 $1,200 $1,050 per issue 1/3 Page $1,200 $1,100 $950 per issue 1/4 Page $1,100 $950 $800 per issue Premium Positions 1x 2x 4x Outside Back Cover $2,160 $1,920 $1,680 per issue Inside Front Cover $2,070 $1,840 $1,610 per issue Inside Back Cover $2,070 $1,840 $1,610 per issue Page 2 or 3 $2,070 $1,760 $1,540 per issue TOC Position $1,980 $1,760 $1,540 per issue Guaranteed first 20 Pages $2,200 $2,000 $1,800 per issue Colorado Resource Guide: Patio & Landscape Edition Annual Directory 1x 2x 2-Page Spread $3,200 $2,880 Colorado RESOURCE GUIDE Full Page Tab $2,500 $2,250 MEDIA KIT: 2018-19 LAWN AND LANDSCAPE EDITION 2018-19 Advertising Overview The Colorado Resource Guide is committed to connecting trade professionals in the Colorado lawn care and landscape industry. Our 3,000 qualified, statewide readership includes top-level decision Full Page $1,900 $1,710 makers — local and national — that conduct business in Colorado. Our qualified readers make purchasing decisions on a daily basis to acquire the resources they need to operate their business, in order to ensure they can complete each landscape project with the right equipment, top-notch personnel and quality materials. 2/3 Page $1,700 $1,530 1/2 Page $1,400 $1,260 1/4 Page $995 $895 1 COLORADO RESOURCE GUIDE: LAWN AND LANDSCAPE EDITION || 2018 MEDIA KIT 2019 Print Issue Dates Issue Ad Close Ad Materials Due Mail Date Winter 2019 Feb 8, 2019 Feb 15, 2019 Mar 19, 2019 Spring 2019 May 3, 2019 May 10, 2019 Jun 12, 2019 Summer 2019 Aug 9, 2019 Aug 16, 2019 Sep 17, 2019 Fall 2019 Nov 1, 2019 Nov 8, 2019 Dec 11, 2019 2019 Annual Directory Nov 2, 2018 Nov 9, 2018 Jan 4, 2019 2020 Annual Directory Nov 1, 2019 Nov 8, 2019 Jan 3, 2020 MEDIA KIT 2019 | coloradopatioandlandscape.com 5
BUSINESS DESIGN COMMUNITY MAINTENANCE MANAGEMENT Colorado Patio & Landscape Thought Leadership Thought Leadership - Print Thought Leadership - Digital Native Print Article Native Digital Article Supply an educational native article related to the landscape or out- You provide an article for the Colorado Patio & Landscape website. door living industry, to run as a full-page, or a 2-page spread in Colo- This article is published, with 3 different links to your website, landing rado Patio & Landscape print editions. This article must be tagged as page or white paper, and it will appear with other featured content in sponsored content. You will receive final approval on the article after our rotating carousel on the Colorado Patio & Landscape home page layout, and on any graphics used for the article. for 3 days. Your article will sit on the Colorado Patio & Landscape Investment: 1 page: $1,600 2-page spread: $3,000 home page for an additional 5 days and then will reside under the appropriate content channel indefinitely for future searches. Heavy Card Stock Insert Investment: $1,200 per post Do you have a tool that can be shared in meetings? Bring attention immediately to Colorado Patio & Landscape Custom eBlast this product with a heavier insert that will Colorado Patio & Landscape designs a custom eBlast that allows get noticed. This option provides you with you complete ownership. You provide all creative elements to us for 2 pages of high gloss, heavy stock paper, deployment with no other advertising message but yours. front and back to promote your product. Add in a perforation, so that Investment: $700 per deployment it can be removed and continuously used. Investment: $2,500 Colorado Patio & Landscape Online Advertising 3-Page Cover Gatefold Banner Placement. . . . . . . . . . . . . . . . . . . . . . . . . . . Net Rate The most dominant of all 728x90 Upper Banner. . . . . . . . . . . . . . . . . . . . . . . $500 monthly positions in the print edition of 300x250 Upper Banner. . . . . . . . . . . . . . . . . . . . . . $600 monthly Colorado Patio & Landscape. 300x250 Lower Banner. . . . . . . . . . . . . . . . . . . . . . $550 monthly This position gives you the 728x90 Lower Banner. . . . . . . . . . . . . . . . . . . . . . . $450 monthly inside front cover that opens up to your messaging from the cover, and then 2 pages more on the inside, for a total of 3 pages off the cover. This gives you complete dominance the moment the building professional turns the first cover page. You have a powerful opportu- 728x90 Upper Banner nity for maximum exposure, impact and messaging to our residential home building audience with 3 full-pages to tell your story in a most dramatic format. Investment: $2,900 Post-It Notes The Post-It notes command attention! Attach a Post-It note to your full page display ad- 300x250 vertisement, or for additional impact, place it Upper Banner directly on the front cover while referencing what page your ad is on inside Colorado 300x250 Patio & Landscape. Cost to produce Post-It notes not included in price. Lower Banner Investment: $1,300 Cost to produce Post-It notes not included in price. Bellyband Direct readers right to your ad inside Colorado Patio & Landscape with a printed paper band that wraps around the outside of the magazine. As they must be removed prior to opening the magazine, bellybands draw an extreme amount 728x90 Lower Banner BELLYBAND of attention. Investment: $2,800 6 MEDIA KIT 2019 | coloradopatioandlandscape.com
BUSINESS DESIGN COMMUNITY MAINTENANCE MANAGEMENT Print Specs Print Ad Specs Miscellaneous Materials not submitted in an acceptable format or received after the Colorado Patio & Landscape and Colorado Resource Guide are not due date might be subject to production fees and/or late fees. If you responsible for errors or color discrepancies on ads not accompanied need an advertisement created, our in-house agency can develop and by a color proof. The publisher and printer will not be responsible for design an advertisement. Design fees: $150 for a 2/3 vertical ad or matching color when a SWOP certified color proof is not submitted larger; $100 for a 1/2 page ad; $75 for a 1/3 page or smaller. with ad materials. Size Magazine trim size: 8.375" x 10.875" If your document is not built to the correct size, the final output might not be what you expect. With spreads, we do not guarantee perfect Note: A full-page ad is built to the document size of alignment of type or graphics across the gutter. 8.375" x 10.875", with a 0.125" bleed pulled past this document size on all four sides. Live copy must be kept 0.375" away from this document Live Area size of 8.375" x 10.875". Information placed less than 0.375" from trim edge risks being cut off and displaying incorrectly. Preferred Format: Spread Spread Full Page Full Page Adobe PDFX1A with fonts, images (CMYK at 300 dpi) with Bleed w/o Bleed with Bleed w/o Bleed embedded with bleed if applicable. 17" x 11.125" 16 x 10.125" 8.625" x 7.625" x 11.125" 10.125" Acceptable File Formats include: •A dobe Illustrator - CMYK, fonts converted to outlines, images embedded •A dobe Photoshop - CMYK @ 300 dpi, flattened TIFF or EPS 1/4 Page •A dobe InDesign - fonts, images (CMYK @ 300 dpi) 2/3 Page 1/3 Page 3.5" x 4.75” •A ny ads created on a PC platform must be processed into Vertical Vertical a PDFX1A prior to submission. 4.75" x 2.25" x 9.75" 9.75" 1/2 Page 7.25" x 4.75" Fonts Send both screen and printer fonts for the ad. No PC fonts. Please use Postscript fonts and avoid TrueType fonts. Digital Ad Specs Images Leaderboard: Include all of the images used in the ad. All images placed in docu- 728x90 pixels: 35K max file size ments must either be TIFF or EPS file formats. Color images placed in Medium rectangle: 300x250 pixels: 35K max file size the ad must be CMYK. Any RGB images will be converted; allow for color variation in conversion. File Formats •F LASH (.swf) Material Submissions •G IF (static or animated) • Ads under 10 MB in size after compression can be provided as an • JPG attachment via email to bwoody@associationmediapartners.com. • HTML • Ads larger than 10 MB in size after compression can be transmit- ted via a free transfer site. Rich Media File Requirements Email bwoody@associationmediapartners.com for instructions. • Initial file size must not exceed 35K •A nimation length: 30 seconds max •L ooping: Max of three loops (animation must stop after the third loop) •F rame rate must be no more than 18 fps MEDIA KIT 2019 | coloradopatioandlandscape.com 7
BUSINESS DESIGN COMMUNITY MAINTENANCE MANAGEMENT 2019 MEDIA KIT Editorial Submissions/Guidelines To contribute editorial ideas and submissions, send the topic, a brief synopsis, how it specifically affects the Colorado landscape and outdoor living industry and contact information to dandrus@associationmediapartners.com or 303.502.2523. Advertising information For additional advertising information, please contact Brandon Woody at bwoody@associationmediapartners.com or 303.502.2516. Contact Us: Amy Hamm, Publisher Amy Hamm is the publisher of Colorado Patio & Landscape, the only busi- ness-to-business publication designed to inspire, educate and promote products to professionals serving the home building industry. Amy has over 25 years of experience in the media industry, in both consumer and B2B for many industries including homes & lifestyles, finance, construction, landscape, and design. She can be reached at ahamm@associationmediapartners.com or 303.502.2520. Danielle Andrus, Managing Editor Danielle Andrus is the managing editor of Colorado Patio & Landscape, and is a professional journalist with over a decade of experience in the trade press. She is an experienced reporter and editor, and is committed to serving readers’ needs. She has covered such diverse industries as finance, technol- ogy and landscaping prior to joining Colorado Patio & Landscape. She can be reached at dandrus@associationmediapartners.com or 303.502.2523. Brandon Woody, Director of Sales Brandon Woody is the director of sales for Colorado Patio & Landscape, and has been a sales executive for more than eight years with direct experience in automation software, B2B publications, international marketing and education. Brandon is known for his professional presentation and personable nature. Also being very active, Brandon has currently climbed 30 14ers. He can be reached at bwoody@associationmediapartners.com or 303.502.2516. 303.502.2520 twitter.com/patio_landscape coloradopatioandlandscape.com linkedin.com/company/colorado-patio-landscape facebook.com/coloradopatioandlandscape
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