2019 MEDIA KIT - Colorado Patio & Landscape

Page created by Megan Alvarez
 
CONTINUE READING
2019 MEDIA KIT - Colorado Patio & Landscape
BUSINESS
   DESIGN                 COMMUNITY                MAINTENANCE              MANAGEMENT

                         2019 MEDIA KIT

                                                   DESIGN

            MAINTENANCE                                                             COMMUNITY

                                               BUSINESS
                                              MANAGEMENT

                                               OUR MISSION
Colorado Patio & Landscape is exclusively dedicated to providing landscape and outdoor living professionals with
       educational content and resources to help them grow their businesses and serve their community.
2019 MEDIA KIT - Colorado Patio & Landscape
BUSINESS
                                          DESIGN                     COMMUNITY                MAINTENANCE                MANAGEMENT

           Colorado Patio & Landscape - Designed with Value!

Who we are: Colorado Patio & Landscape is the premiere
industry business-to-business publication designed to inspire,
educate and promote products to professionals serving the
landscape and outdoor living industry.

Who we reach: Colorado Patio & Landscape reaches the entire
landscape and outdoor living industry in the state of Colorado.
This includes landscape, design and outdoor living profession-
als, architects, home builders, developers and contractors.

The purchase power of our readers: Colorado Patio & Land-
scape is a publication that is distributed to over 3,000 targeted
industry professionals who are top-level decision makers and
purchase products such as:

        EQUIPMENT                                    LANDSCAPING PRODUCTS                            OUTDOOR LIVING
        Heavy Equipment                              Arborist Supplies | Tree Climbing Gear          Concrete | Masonry
        Power Equipment                              Artificial Grass | Turf | Sport Courts          Decking | Railings
        Snow Removal                                 Fencing | Gates                                 Design | Living Spaces
        Trailers                                     Gravel | Mulch                                  Fire Pits | Fans
        Vehicles                                     Holiday Décor                                   Gazebos | Pergolas | Awnings
                                                     Irrigation | Drainage                           Grills
        LANDSCAPE SERVICES                           Nurseries | Garden Centers | Growers            Hardscapes
        Arborist                                     Ornaments                                       Lighting | Sound
        Architecture | Design                        Safety                                          Outdoor Appliances
        Construction                                 Sod | Grass Seed                                Pools | Spas
        Financial                                    Weed and Pest Control                           Sheds | Storage
        Insurance                                                                                    Water Features
        Legal
        Maintenance
        Snow and Ice Management
        Staffing
        Training

                                                                                                    RETURN OF INVESTMENT

                                                                                                 Colorado Patio & Landscape
                                                                                                 has an efficient ROI for
                                                                                                 advertisers with a less than
                                                                                                 50 cent investment per
                                                                                                 qualified targeted buyer.

2    MEDIA KIT 2019 | coloradopatioandlandscape.com
2019 MEDIA KIT - Colorado Patio & Landscape
BUSINESS
           DESIGN                                                            COMMUNITY                                                                           MAINTENANCE                  MANAGEMENT

                      Colorado Patio & Landscape Product Channels
Colorado Patio & Landscape Print Publication

•D
  istributed quarterly, Colorado Patio & Landscape reaches over
 3,000 landscape, design and outdoor living professionals, architects,
 home builders, developers and contractors who are active in
 Colorado’s landscape and outdoor living industry.
•W
  ith use of heavier paper stock and top-notch design, Colorado
 Patio & Landscape has re-engaged the landscape and outdoor living
 professional through sought-after educational content, and columns
 written by industry experts, both local and national.
• 1 00% of our print audience are top-level professionals who have
  specify/purchase authority.

                                                                                                                                          coloradopatioandlandscape.com
                           Winter 2018                                           coloradolawnandlandscape.com

                                                                                                SPRING 2018
                                                                                                                                                        SUMMER 2018

                                                                                                                                                                          Colorado Patio & Landscape Online

                                                                                                                  Design
   WINTER                                                                                                       DEFENSIVE                                                 Colorado’s landscape and outdoor living community is quickly
   WONDERLAND                                INSPIRED                                                                                                                     turning to coloradopatioandlandscape.com for their fix of industry
                                                                                                                         Clients will appreciate
                                                                                                                       resilient landscape design

                                             INNOVATION
                                                                                                                           when fire and flood
                                                                                                                          threaten their homes

               Texture, movement
               and contrast are
               underappreciated
               elements of winter
                                              Arbor Valley’s Matt Edmundson is pushing
                                                    the nursery industry to evolve                                                                                        news and information!
                                                                                                         +
               design

                  +     INSTAGRAM-WORTHY
                        DESIGNS TO DELIGHT
                        CLIENTS

                        WHY LATE WINTER
                        IS IDEAL FOR TREE
                        PRUNING
                                                                                    START NOW FOR
                                                                                     LUSH SUMMER
                                                                                            LAWNS
                                                                                    WHY DIVERSITY
                                                                                 MATTERS TO TREES
                                                                                       LANDSCAPING
                                                                                       WITH WILDLIFE
                                                                                             IN MIND
                                                                                                                                 6 STEPS TO A LOWER
                                                                                                                             WORKERS’ COMP PREMIUM
                                                                                                                                 WHAT NURSERY LABELS
                                                                                                                                ARE REALLY TELLING YOU
                                                                                                                                                                   +      Colorado Patio & Landscape Content Channels and Topics

                                                                                                                                                                          Design                                   Business Management
Why print media is an important part of your marketing effort
                                                                                                                                                                          •A  rchitecture and Layout              •C  apital and Finance
• Print is tangible - Magazines require “real estate.” Magazines have                                                                                                    • Hardscape                             • Industry and Economy
  a presence in offices or homes for months or even years after they                                                                                                      • Installation                          • Insurance and Risk
  are received. A magazine placed on the corner of a desk is likely to                                                                                                    • Lighting                                Management
  picked up by multiple readers.                                                                                                                                          • Plants                                •L  abor and Safety
                                                                                                                                                                                                                   •L  egislation and Regulation
• Print enhances your brand - Magazines allow you to bring the                                                                                                           Maintenance
                                                                                                                                                                                                                   •S  ales, Prospecting and
  aesthetic qualities of font, colors, images and texture that help to                                                                                                    • Ice and Snow Removal
                                                                                                                                                                                                                     Marketing
  enhance brand recognition.                                                                                                                                              • Irrigation
                                                                                                                                                                          •L  awn and Turf                        Community and Philanthropy
• Print helps reach your target market - With a niche market that ap-
                                                                                                                                                                          •T  rees and Shrubs                     •C
                                                                                                                                                                                                                     harities and Foundations
   peals to a specific readership, you’re able to strategically place your
                                                                                                                                                                          •T  ools and Equipment                  •C
                                                                                                                                                                                                                     ommunity Outreach
   brand in the right place at the right time, in front of exactly the right
                                                                                                                                                                          •W  eeds and Pests                      •P
                                                                                                                                                                                                                     rofessional Development
   audience. Longstanding, frequent readership helps reinforce
   the advertiser’s message, lending to additional credibility for the
   branded product.

• Print is engaging - When a customer or prospect reads our magazine,
  they are more engaged for a longer period of time. Studies have
  found on average:                                                                                                                                                               “I have been in the business for 20 years and
                                                                                                                                                                                    wanted to say the article on Winter interest
     •P
       rofessionals spend 43 minutes reading a magazine.                                                                                                                         is one of the best I have seen on this subject.
     •R
       eaders spend more time reviewing print media than digital.                                                                                                                Very thorough and knowledgeable. We must
                                                                                                                                                                                   convince our clients always to look at winter
     •P
       rint media evokes higher emotional reactions.
                                                                                                                                                                                      as our landscape in need of interest.”
     •S
       tudies show that physically touching media led to readers
                                                                                                                                                                                                    — Nancy Eastman,
      having a greater desire for the product, and resulted in a higher                                                                                                                      Landscape Architect, Art of the Land
      value attached to the product seen in print.
     •A
       fter seven days, readers were able to recall and remember
      printed media more effectively than the digital counterparts.

                                                                                                                                                                                     MEDIA KIT 2019 | coloradopatioandlandscape.com                 3
2019 MEDIA KIT - Colorado Patio & Landscape
BUSINESS
                                     DESIGN                             COMMUNITY                                                                        MAINTENANCE                                                                                                                                                                                                                                       MANAGEMENT

                    Colorado Patio & Landscape Editorial Planner

    Winter 2019                                                                      Colorado Patio & Landscape Print
    Main focus                 Business Development                                  Publication Columns and Departments
    On topic                   What should you be doing now to
                               build up your business for the coming                   Now Trending                           WATER FEATURES
                                                                                                                                                                                                                                                                                                                                                             Business Management                   BY DANIELLE ANDRUS

                               year? We’ll explore best practices
                                                                                      For waterfalls and ponds, go natural
                               for growing and protecting your                        Concrete is out as the material of choice in water installations

                                                                                      BY DANIELLE ANDRUS
                                                                                                                                                                                                                                                                                                                                                            What landscapers need to know about millennials
                                                                                                                                                                                                                                                                                                                                                            Homeownership is increasing among this generation

                               landscaping company.                                   A                                                                                                                                                                                                                                                                    M
                                                                                                                                                                                                                                                                                                                                                                     illennials are the largest generational
                                                                                                 recent study by the National Associ-
                                                                                                                                                                                                                                                                                                                                                                     cohort in the U.S. There are roughly
                                                                                                 ation of Landscape Professionals and
                                                                                                                                                                                                                                                                                                                                                                     1 million millennials in Colorado, ac-
                                                                                                 the National Association of Realtors
                                                                                                                                                                                                                                                                                                                                                          cording to the U.S. Census Bureau’s American
                                                                                      found that 83% of consumers say they have
                                                                                                                                                                                                                                                                                                                                                          Community Survey, which counted 1.3 million
                                                                                      a greater desire to be home following a new
                                                                                                                                                                                                                                                                                                                                                          people between the ages of 18 and 34 in 2016
                                                                                      water feature installation, and 79% said they
                                                                                                                                                                                                                                                                                                                                                          (that includes some people who aren’t millennials,
                                                                                      enjoy their space more.
                                                                                                                                                                                                                                                                                                                                                          the youngest of whom are in their early 20s).
                                                                                          Although these ponds and waterfalls are ar-
                                                                                                                                                                                                                                                                                                                                                             Many millennials started their careers at the
                                                                                      tificial, Brett Stanley, owner of BR&D Land-
                                                                                                                                                                                                                                                                                                                                                          same time that the economy was beginning its
                                                                                      scape in Highlands Ranch, said the focus for
                                                                                                                                                                                                                                                                                                                                                          downward spiral. Instead of starting their 20s
                                                                                      his firm is on creating a natural look, using
                                                                                                                                                                                                                                                                                                                                                          with marriages and home ownership, they faced
                                                                                      natural materials like granite boulders and riv-

                                                                                                                                                                                                                              Photos: BR&D Landscape
                                                                                                                                                                                                                                                                                                                                                          layoffs and extended time as renters—or stuck
                                                                                      er rocks.
                                                                                                                                                                                                                                                                                                                                                          in their parents’ homes. Now, Census data show
                                                                                          “What we do is very naturalistic,” Stanley

    Additional content         Risk management
                                                                                                                                                                                                                                                                                                                                                          that homeownership rates are creeping up among
                                                                                      said. “We don’t use any concrete. ... We try to
                                                                                                                                                                                                                                                                                                                                                          under-35-year-olds, rising from 34.3% in the first
                                                                                      mimic something you’ll see on a hike, up in a
                                                                                                                                                                                                                                                                                                                                                          quarter of 2017 to 35.3% in the same period this
                                                                                      mountain stream.”                                                                                                        Product Spotlight                    PROTECTIVE EQUIPMENT
                                                                                                                                                                                                                                                                                                                                                          year. Between 2012 and 2016, 11.5% of home-
                                                                                                                                                                                                                                                                                                                                                          owners in Colorado were under age 35, according
                                                                                                                                                                                                                                                                                                                                                          to the ACS.
                                                                                                                                                                                    BR&D is a 20-year-old company that
                                                                                                                                                      ‘We don’t use              “grew into the water feature world,” Stan-
                                                                                                                                                                                                                                                                                                                                                             Here’s what landscape designers and main-
                                                                                                                                                      any concrete.                                                                                                                                                                                       tenance need to know about this generation of
                                                                                                                                                                                 ley said. Now, about half of the projects his
                                                                                                                                                                                                                                                                                                                                                          potential clients.
                                                                                                                                                        ... We try to            team does are water features. BR&D is a
                                                                                                                                                                                                                                                                                                                                                             They’re tech savvy. Millennials may be more
                                                                                                                                                       mimic some-               certified aquascape contractor, the second
                                                                                                                                                                                                                                                                                                                                                          likely than older customers to embrace or de-
                                                                                                                                                                                 largest in the country, he said.

    Product/equipment focus    Fireplaces and heaters
                                                                                                                                                     thing you’ll see
                                                                                                                                                       on a hike, up
                                                                                                                                                                                    Most of the projects BR&D builds come
                                                                                                                                                                                 in the $20,000 to $25,000 range, Stanley
                                                                                                                                                                                                                           Chill-Its® 6485 Multi-Band                                                                                                     mand things like Wi-Fi controllers and rain sensors. While the oldest mil-
                                                                                                                                                                                                                                                                                                                                                          lennials may not have grown up with smartphones, they’ve adopted them
                                                                                                                                                                                                                                                                                                                                                                                                                                           If millennials
                                                                                                                                                                                                                                                                                                                                                                                                                                             are hailing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Millennials care about sustainability. Mil-
                                                                                                                                                                                                                                                                                                                                                                                                                                                             lennials are widely touted as being concerned
                                                                                                                                                      in a mountain              said. Those projects include a mix of cus- The Multi-Band is a performance fabric designed to allow workers to wear it multiple ways. It can be                          whole heartedly. A Pew Research Center study found 92% of millennials                              about the environment, but a 2013 report by
                                                                                                                                                                                                                                                                                                                                                                                                                                              rides and
                                                                                                                                                                                                                                                                                                                                                          own smartphones, compared with 85% of Gen Xers and 67% of boomers.                                 the Shelton Group found this may be more nu-
                                                                                                                                                           stream.’              tomers who want a water feature with worn   a     around the neck or over the face or head to protect workers from sun, wind or dust. It features
                                                                                                                                                                                                                                                                                                                                                                                                                                            buying food
                                                                                                                                                                                                                            moisture-wicking   and anti-odor properties, and is machine  washable. It can also be customized with                            In fact, over a quarter of younger prospects access the internet exclu-                         anced than proposing a native plant garden or
                                                                                                                                                                                 pond and those who are looking for a pond-
                                                                                                                                                                                                                            companies’ logos or designs.                                                                                                  sively through a smartphone. Landscape professionals who are working           with an app, it’s   xeric landscape.
                                                                                                                                                                                 less waterfall.
                                                                                                                                                    The pondless waterfall gives homeowners the sights and sounds of run-   Visit ergodyne.com for more information.
                                                                                                                                                                                                                                                                                                                                                          with this generation should make sure their websites can be viewed easily        not a stretch         The report found millennial consumers
                                                                                                                                                                                                                                                                                                                                                          on mobile devices.                                                             to think they’ll    weren’t as willing as other age groups to sac-
                                                                                                                                                 ning water without the safety or maintenance concerns of having a small
                                                                                                                                                                                                                                                                                                                                                             Service matters, but not the way you think. If there’s something mil-        find someone       rifice personal comfort for the environment.
                                                                                                                                                 body of water in their backyard.                                                                                                                                                     Photo: Ergodyne lennials want, there’s an app to help them get it. Mobile-based lawn ser-                              They will, however, take on large projects or try
                                                                                                                                                    Although BR&D eschews concrete in its designs, Stanley said that “oc-                                                                                                                                                                                                                  to mow their
                                                                                                                                                                                                                                                                                                                                                          vices like Lawn Love and GreenPal have popped up to connect lawn care                              out “more disruptive behaviors.” Millennials
                                                                                                                                                 casionally we get asked to do some contemporary stuff, more structural.”                                                                                                                                                                                                                     lawns the
                                                                                                                                                                                                                                                                                                                                                          and landscaping professionals with consumers. If millennials are hailing                           were more likely to grow their own food, or at
                                                                                                                                                    Still, “for the most part, people want something that looks like it be-
                                                                                                                                                                                                                                                                                                                                                          rides and buying food with an app, it’s not a stretch to think they’ll find        same way.       least some of it, the report found. They were
                                                                                                                                                 longs in their backyard and that they would see up in the mountains.”
                                                                                                                                                    That desire to keep nature close applies to customers in all income                                             Husqvarna Technical Leather Gloves                                                    someone to mow their lawns the same way.
                                                                                                                                                                                                                                                                                                                                                             Even if they aren’t using these tools to connect with professionals, mil-
                                                                                                                                                                                                                                                                                                                                                                                                                                                             more interested in buying (or making their
                                                                                                                                                                                                                                                                                                                                                                                                                                                             own) all-natural cleaning products and in alter-
                                                                                                                                                 brackets. Higher end projects, in the $30,000 to $50,000 range, use the                                      Part of a new line of gloves at Husqvarna, the Technical Leather Gloves (pictured) feature alennials
                                                                                                                                                                                                                                                                                                                                                            wrist expect to be able to get the information they’re looking for quick-                        native energy sources like solar.
                                                                                                                                                 same pumps, lights, filtration and designs as smaller projects, just scaled                                  closure and full-coverage impact protection. The palm is made with DuraHide leather andlylined and easily. A 2015 report by Salesforce found 80% of millennials pre-                               “Millennials have a long way to go to fully
                                                                                                                                                 up to more affluent customers’ tastes.                                                                       with D3O padding to protect against abrasions and impacts.                                  fer social media for customer service support and they expect a response                           integrate their beliefs and actions, and they still
                                                                                                                                                    “It’s really basically the same thing as the smaller ones, just a bigger
                                                                                                                                                                                                                                                              The Functional Gloves also feature D3O padding in the palm and are touch-screen capable.    within 10 minutes of reaching out. That may not be realistic for smaller                           have a lot to learn about sustainability,” accord-
                                                                                                                                                 scale,” Stanley said. “More rocks, a lot more streams. ... The bones of ev-
                                                                                                                                                                                                                                                              Visit husqvarna.com for more information.                                                   companies, but it shows how important it is to make information readily                            ing to Shelton Group. “However, what they’re
                                                                                                                                                 erything are pretty much exactly the same.”
                                                                                                                                                                                                                                                                                                                                                          available to potential customers.                                                                  focused on is telling.”

    Spring 2019
                                                                                                                                                                                                                        Photo: Husqvarna
                                                                                      14    COLORADO PATIO & LANDSCAPE | SUMMER 2018
                                                                                                                                                                                                                                                                                                                                                            38     COLORADO PATIO & LANDSCAPE | SUMMER 2018

                                                                                                                                                                                                                           Husqvarna Classic Chainsaw Chaps
                                                                                                                                                                                                                           Husqvarna’s classic chainsaw chaps are made with five layers of PVC-coated 600 denier polyester
                                                                                                                                                                                                                           and Tek warp protective layers. They feature acetal Delrin buckles and a pocket for small tools or
                                                                                                                                                                                                                           gear. The waist belt can be adjusted to fit up to 38 inches and can be machine washed in cold water.

    Main focus                 Labor
                                                                                                                                                                                                                           The chaps meet OSHA regulation 1910-266, which requires that chainsaw operators use leg protec-
                                                                                                                                                                                                                           tion with cut-resistant material that covers the full length of the thigh to the top of the boot. They
                                                                                                                                                                                                                           also meet ASTM F1897 and ANSI Z133.1 standards, and are UL certified.
                                                                                                                                                                                                                           Visit husqvarna.com for more information.

                                                                                                                                                                                                                                                                                                                                                           Photo: Husqvarna

    On topic                   Are you ready for the rush? We’ll
                                                                                                                                                                                                                                                                   Condor 25dB Folding Ear Muffs
                                                                                                                                                                                                                                                                   Condor’s dielectric ear muffs feature adjustable, foam-padded ear cushions. They have a noise
                                                                                                                                                                                                                                                                   reduction rating of 25 decibels and meet ANSI S12.42 (S3.19) standards.
                                                                                                                                                                                                                                                                   Visit grainger.com for more information.

                               take a look at how the industry is                                                                                                                                          36
                                                                                                                                                                                                                                                       Photo: Grainger

                                                                                                                                                                                                                  COLORADO PATIO & LANDSCAPE | SUMMER 2018

                               responding to labor challenges.

    Additional content         Technology                                           News - Industry news including state and federal legislative
                                                                                    updates, company announcements, and economic and
    Product/equipment focus    Irrigation
                                                                                    market updates

    Summer 2019                                                                     Now Trending - New trends in design or consumer behavior

    Main focus                 Sustainability                                       Water Watch - All things water - irrigation, sustainability,
    On topic                   Sustainable landscaping goes beyond                  legislation
                               xeriscaping and native gardens.
                               Equipment and pest control also de-                  Products - A roundup of some of the best products in the
                               termine how green your landscapes
                                                                                    industry with a new focus each quarter
                               are. We’ll examine what sustainability
                               means to landscape professionals
                               and how to balance clients’ goals with               Business Management - Best practices and strategies for
                               their expectations.                                  running a landscaping business

    Additional content         Legislative update
                                                                                    Labor & Safety - Best practices for protecting workers and
    Product/equipment focus    Hardscape                                            landscaping businesses

                                                                                    Lawn & Turf - Tips for maintaining healthy beautiful lawns
    Fall 2019
                                                                                    and managing client expectations
    Main focus                 Design
                                                                                    The Arborist - Education on threats to state trees and best
    On topic                   What are the most popular projects
                               homeowners want? We’ll talk to                       practices for their care
                               landscape architects and designers
                               to learn what their customers are                    In the Garden - Ideas and education about plant
                               asking for and what it means for their
                                                                                    installations to serve clients
                               bottom line.

    Additional content         Tax planning                                         Giving Back - What landscapers and businesses in the
                                                                                    industry are doing to make their communities better
    Product/equipment focus    Snow and ice management

4    MEDIA KIT 2019 | coloradopatioandlandscape.com
2019 MEDIA KIT - Colorado Patio & Landscape
BUSINESS
DESIGN                           COMMUNITY            MAINTENANCE                   MANAGEMENT

                            Colorado Patio & Landscape
                         Advertising Opportunities and Rates

   Colorado Patio & Landscape: Print Ad rates (net rates)

         4-Color Process                1x                    2x                            4x
         2-Page Spread                  $3,500                $3,000                        $2,600 per issue
         Full Page                      $1,800                $1,600                        $1,400 per issue
         2/3 Page                       $1,600                $1,400                        $1,200 per issue
         1/2 Page                       $1,400                $1,200                        $1,050 per issue
         1/3 Page                       $1,200                $1,100                        $950 per issue
         1/4 Page                       $1,100                $950                          $800 per issue

         Premium Positions              1x                    2x                            4x
         Outside Back Cover             $2,160                $1,920                        $1,680 per issue
         Inside Front Cover             $2,070                $1,840                        $1,610 per issue
         Inside Back Cover              $2,070                $1,840                        $1,610 per issue
         Page 2 or 3                    $2,070                $1,760                        $1,540 per issue
         TOC Position                   $1,980                $1,760                        $1,540 per issue
         Guaranteed first 20 Pages      $2,200                $2,000                        $1,800 per issue

   Colorado Resource Guide: Patio & Landscape Edition
         Annual Directory               1x                    2x
         2-Page Spread                  $3,200                $2,880                                                         Colorado
                                                                                                                             RESOURCE GUIDE
         Full Page Tab                  $2,500                $2,250                                                          MEDIA KIT: 2018-19 LAWN AND LANDSCAPE EDITION

                                                                                                                              2018-19 Advertising Overview
                                                                                                                              The Colorado Resource Guide is committed to connecting trade
                                                                                                                              professionals in the Colorado lawn care and landscape industry.
                                                                                                                              Our 3,000 qualified, statewide readership includes top-level decision

         Full Page                      $1,900                $1,710
                                                                                                                              makers — local and national — that conduct business in Colorado.
                                                                                                                              Our qualified readers make purchasing decisions on a daily basis to
                                                                                                                              acquire the resources they need to operate their business, in order
                                                                                                                              to ensure they can complete each landscape project with the right
                                                                                                                              equipment, top-notch personnel and quality materials.

         2/3 Page                       $1,700                $1,530
         1/2 Page                       $1,400                $1,260
         1/4 Page                       $995                  $895                            1   COLORADO RESOURCE GUIDE: LAWN AND LANDSCAPE EDITION   ||   2018 MEDIA KIT

   2019 Print Issue Dates
         Issue                          Ad Close              Ad Materials Due              Mail Date
         Winter 2019                    Feb 8, 2019           Feb 15, 2019                  Mar 19, 2019
         Spring 2019                    May 3, 2019           May 10, 2019                  Jun 12, 2019
         Summer 2019                    Aug 9, 2019           Aug 16, 2019                  Sep 17, 2019
         Fall 2019                      Nov 1, 2019           Nov 8, 2019                   Dec 11, 2019
         2019 Annual Directory          Nov 2, 2018           Nov 9, 2018                   Jan 4, 2019
         2020 Annual Directory          Nov 1, 2019           Nov 8, 2019                   Jan 3, 2020

                                                                             MEDIA KIT 2019 | coloradopatioandlandscape.com                                                                           5
BUSINESS
                                         DESIGN                       COMMUNITY                      MAINTENANCE                            MANAGEMENT

                Colorado Patio & Landscape Thought Leadership
Thought Leadership - Print                                                   Thought Leadership - Digital

Native Print Article                                                         Native Digital Article
Supply an educational native article related to the landscape or out-        You provide an article for the Colorado Patio & Landscape website.
door living industry, to run as a full-page, or a 2-page spread in Colo-     This article is published, with 3 different links to your website, landing
rado Patio & Landscape print editions. This article must be tagged as        page or white paper, and it will appear with other featured content in
sponsored content. You will receive final approval on the article after      our rotating carousel on the Colorado Patio & Landscape home page
layout, and on any graphics used for the article.                            for 3 days. Your article will sit on the Colorado Patio & Landscape
Investment: 1 page: $1,600 2-page spread: $3,000                             home page for an additional 5 days and then will reside under the
                                                                             appropriate content channel indefinitely for future searches.
                        Heavy Card Stock Insert                              Investment: $1,200 per post
                        Do you have a tool that can be shared in
                        meetings? Bring attention immediately to             Colorado Patio & Landscape Custom eBlast
                        this product with a heavier insert that will         Colorado Patio & Landscape designs a custom eBlast that allows
                        get noticed. This option provides you with           you complete ownership. You provide all creative elements to us for
                        2 pages of high gloss, heavy stock paper,            deployment with no other advertising message but yours.
front and back to promote your product. Add in a perforation, so that        Investment: $700 per deployment
it can be removed and continuously used. Investment: $2,500
                                                                             Colorado Patio & Landscape Online Advertising
                                       3-Page Cover Gatefold                 Banner Placement. . . . . . . . . . . . . . . . . . . . . . . . . . . Net Rate
                                       The most dominant of all              728x90 Upper Banner. . . . . . . . . . . . . . . . . . . . . . .  $500 monthly
                                       positions in the print edition of     300x250 Upper Banner. . . . . . . . . . . . . . . . . . . . . . $600 monthly
                                       Colorado Patio & Landscape.           300x250 Lower Banner. . . . . . . . . . . . . . . . . . . . . . $550 monthly
                                       This position gives you the           728x90 Lower Banner. . . . . . . . . . . . . . . . . . . . . . .  $450 monthly
inside front cover that opens up to your messaging from the cover,
and then 2 pages more on the inside, for a total of 3 pages off the
cover. This gives you complete dominance the moment the building
professional turns the first cover page. You have a powerful opportu-
                                                                                                                   728x90 Upper Banner
nity for maximum exposure, impact and messaging to our residential
home building audience with 3 full-pages to tell your story in a most
dramatic format. Investment: $2,900

                         Post-It Notes
                         The Post-It notes command attention! Attach
                         a Post-It note to your full page display ad-                                                               300x250
                         vertisement, or for additional impact, place it                                                             Upper
                                                                                                                                     Banner
                         directly on the front cover while referencing
                         what page your ad is on inside Colorado                                                                    300x250
Patio & Landscape. Cost to produce Post-It notes not included in price.                                                              Lower
                                                                                                                                     Banner
Investment: $1,300
Cost to produce Post-It notes not included in price.

                      Bellyband
                      Direct readers right to your ad inside Colorado
                      Patio & Landscape with a printed paper band
                      that wraps around the outside of the magazine.
                      As they must be removed prior to opening the
                      magazine, bellybands draw an extreme amount                                          728x90 Lower Banner
    BELLYBAND         of attention. Investment: $2,800

6    MEDIA KIT 2019 | coloradopatioandlandscape.com
BUSINESS
           DESIGN                        COMMUNITY                      MAINTENANCE                    MANAGEMENT

                                                                Print Specs

Print Ad Specs                                                                  Miscellaneous
Materials not submitted in an acceptable format or received after the           Colorado Patio & Landscape and Colorado Resource Guide are not
due date might be subject to production fees and/or late fees. If you           responsible for errors or color discrepancies on ads not accompanied
need an advertisement created, our in-house agency can develop and              by a color proof. The publisher and printer will not be responsible for
design an advertisement. Design fees: $150 for a 2/3 vertical ad or             matching color when a SWOP certified color proof is not submitted
larger; $100 for a 1/2 page ad; $75 for a 1/3 page or smaller.                  with ad materials.

Size                                                                            Magazine trim size: 8.375" x 10.875"
If your document is not built to the correct size, the final output might
not be what you expect. With spreads, we do not guarantee perfect               Note: A full-page ad is built to the document size of
alignment of type or graphics across the gutter.                                8.375" x 10.875", with a 0.125" bleed pulled past this document size on
                                                                                all four sides. Live copy must be kept 0.375" away from this document
Live Area                                                                       size of 8.375" x 10.875".
Information placed less than 0.375" from trim edge risks being cut off
and displaying incorrectly.

Preferred Format:
                                                                                       Spread          Spread            Full Page          Full Page
Adobe PDFX1A with fonts, images (CMYK at 300 dpi)
                                                                                      with Bleed      w/o Bleed          with Bleed         w/o Bleed
embedded with bleed if applicable.
                                                                                   17" x 11.125"     16 x 10.125"         8.625" x          7.625" x
                                                                                                                          11.125"           10.125"
Acceptable File Formats include:
•A
  dobe Illustrator - CMYK, fonts converted to outlines,
 images embedded
•A
  dobe Photoshop - CMYK @ 300 dpi, flattened TIFF or EPS
                                                                                                                                             1/4 Page
•A
  dobe InDesign - fonts, images (CMYK @ 300 dpi)                                2/3 Page             1/3 Page                             3.5" x 4.75”
•A
  ny ads created on a PC platform must be processed into                         Vertical             Vertical
 a PDFX1A prior to submission.                                                    4.75" x              2.25" x
                                                                                   9.75"                9.75"            1/2 Page
                                                                                                                       7.25" x 4.75"
Fonts
Send both screen and printer fonts for the ad. No PC fonts. Please use
Postscript fonts and avoid TrueType fonts.                                      Digital Ad Specs

Images                                                                          Leaderboard:
Include all of the images used in the ad. All images placed in docu-            728x90 pixels: 35K max file size
ments must either be TIFF or EPS file formats. Color images placed in           Medium rectangle: 300x250 pixels: 35K max file size
the ad must be CMYK. Any RGB images will be converted; allow for
color variation in conversion.                                                  File Formats
                                                                                •F  LASH (.swf)
Material Submissions                                                            •G  IF (static or animated)
• Ads under 10 MB in size after compression can be provided as an              • JPG
  attachment via email to bwoody@associationmediapartners.com.                  • HTML
• Ads larger than 10 MB in size after compression can be transmit-
   ted via a free transfer site.                                                Rich Media File Requirements
   Email bwoody@associationmediapartners.com for instructions.                  • Initial file size must not exceed 35K
                                                                                •A  nimation length: 30 seconds max
                                                                                •L  ooping: Max of three loops (animation must stop
                                                                                  after the third loop)
                                                                                •F  rame rate must be no more than 18 fps

                                                                                              MEDIA KIT 2019 | coloradopatioandlandscape.com              7
BUSINESS
       DESIGN                      COMMUNITY                     MAINTENANCE                     MANAGEMENT

                     2019 MEDIA KIT
Editorial Submissions/Guidelines
To contribute editorial ideas and submissions, send the topic, a brief synopsis,
how it specifically affects the Colorado landscape and outdoor living industry and
contact information to dandrus@associationmediapartners.com or 303.502.2523.

Advertising information
For additional advertising information, please contact Brandon Woody at
bwoody@associationmediapartners.com or 303.502.2516.

                             Contact Us:
Amy Hamm, Publisher
Amy Hamm is the publisher of Colorado Patio & Landscape, the only busi-
ness-to-business publication designed to inspire, educate and promote products
to professionals serving the home building industry. Amy has over 25 years of
experience in the media industry, in both consumer and B2B for many industries
including homes & lifestyles, finance, construction, landscape, and design. She
can be reached at ahamm@associationmediapartners.com or 303.502.2520.

Danielle Andrus, Managing Editor
Danielle Andrus is the managing editor of Colorado Patio & Landscape,
and is a professional journalist with over a decade of experience in the trade
press. She is an experienced reporter and editor, and is committed to serving
readers’ needs. She has covered such diverse industries as finance, technol-
ogy and landscaping prior to joining Colorado Patio & Landscape. She can be
reached at dandrus@associationmediapartners.com or 303.502.2523.

Brandon Woody, Director of Sales
Brandon Woody is the director of sales for Colorado Patio & Landscape, and
has been a sales executive for more than eight years with direct experience in
automation software, B2B publications, international marketing and education.
Brandon is known for his professional presentation and personable nature. Also
being very active, Brandon has currently climbed 30 14ers. He can be reached at
bwoody@associationmediapartners.com or 303.502.2516.

                   303.502.2520
                                                                   twitter.com/patio_landscape
                   coloradopatioandlandscape.com
                                                                   linkedin.com/company/colorado-patio-landscape
                   facebook.com/coloradopatioandlandscape
You can also read