AIRAH MEDIA KIT Exclusive reach in the HVAC&R industry 2020
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2020 AIRAH MEDIA KIT Exclusive reach in the HVAC&R industry @AIRAHConnect @AIRAHNews @AIRAHAU
AIRAH MEDIA KIT 2020
AIRAH is HVAC&R
AIRAH (the Australian Institute of Refrigeration, Air Conditioning and Heating) is
the leading specialist membership association for professionals in the HVAC&R sector.
It represents more than 10,000 individuals and organisations across Australia, including
service providers, manufacturers, wholesalers, retailers, and educators.
Through an integrated AIRAH’s communications portfolio includes:
• Ecolibrium – The premier magazine for HVAC&R leaders and professionals.
mix of print and digital It is published monthly and delivered directly to about 9,000 readers,
many of whom are strongly engaged AIRAH members.
communications
• HVAC&R Nation – The highest-circulation title in the Australian industry,
channels, as well as reaching around 13,000 people a month. Tailored for tradespeople and
end-users, this free magazine is distributed through a network of almost
national conferences, 300 outlets throughout Australia.
• HVAC&RNews and newsletter – A website covering all the latest
local events and goings on in the industry, here and abroad. Leading stories are
shared fortnightly through a newsletter sent to over 13,500 people.
Industry Nights,
• AIRAH website and newsletter – A website providing
AIRAH offers access to an information about the Institute, its activities and member resources.
The AIRAH newsletteris sent out every fortnight to a highly‑targeted
exclusive audience of audience of over 3,300 leaders and professionals.
• AIRAH Express student newsletter – A quarterly e-newsletter aimed
engaged and informed at our student members, their lecturers and instructors.
HVAC&R practitioners • HVAC&R Search and Compendium – The leading online and print
directory for Australia’s HVAC&R industry, offering businesses the
and decision‑makers. ability toupload product descriptions, images and videos.
Currently lists over 500 businesses.
• Social media – AIRAH also promotes its activities through LinkedIn,
Facebook, Twitter and YouTube (over 8,000 followers).
• AIRAH Centenary website
• Conferences and events – Through its national conferences,
the AIRAH Awards, and state-based activities such as Industry Nights,
site visits and seminars, the Institute provides opportunities for
ongoing engagement and networking.
• AIRAH on AIr podcast– Our regular podcast exploring stories
from the built environment.
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AIRAH MEDIA KIT 2020
Why AIRAH?
Knowledge VIEWS ACROSS AIRAH WEBSITES PA
650,000
AIRAH is the only industry body that combines industry
news and features with peer-reviewed, credible technical
articles to ensure readers get the most up-to-date
and authoritative information.
Commitment PRINT COPIES DISTRIBUTED PA
Since 1920, AIRAH has been supporting the HVAC&R industry
to deliver comfort, health and safety within the built environment,
and providing fit-for-purpose communications to its members,
customers and advertising partners.
230,000
Reputation EMAIL SUBSCRIBERS
AIRAH is recognised by professionals, government and
industry bodies for its expertise across a wide range of
issues in the HVAC&R industries.
Influence
13,500
SOCIAL MEDIA FOLLOWERS
8,000
AIRAH is an industry-led organisation that represents the
entire HVAC&R value chain, from tradespeople onsite through
to professional engineers and business leaders.
Exclusive reach
AIRAH is the pre-eminent source of PROFESSIONAL MEMBERS
3,000+
information for HVAC&R participants working in:
▲Building
▲ services
▲Mechanical
▲ engineering
▲Environmentally
▲ sustainable design
▲Refrigeration
▲
▲ conditioning
▲Air
OUTLETS DISTRIBUTING HVAC&R NATION
290+
▲Facility
▲ management
▲Installation/contracting
▲
▲Design/consulting
▲
▲Education
▲ and research
▲Wholesale,
▲ manufacture, supply and sales.
Centenary YEARS OF INDUSTRY LEADERSHIP
100
In 2020, there is even more reason to align yourself with AIRAH
as the Institute celebrates 100 years of industry leadership.
Special events, publications and promotional activities will
give you greater engagement with our audience.
3
AIRAH MEDIA KIT 2020
Ecolibrium
THE OFFICIAL JOURNAL OF AIRAH
The official journal of AIRAH, Ecolibrium has the most comprehensive reach
of any publication in the industry, being posted to 9,000 AIRAH members, subscribers,
government departments and industry bodies around Australia.
Ecolibrium is designed for HVAC&R leaders – 85 per cent of Ecolibrium reaches more HVAC&R decision-makers than
readers make or influence purchase decisions, select products, any other publication, targeting:
choose service companies and establish partnerships. • Consulting engineers
In 11 issues each year it carries the industry’s best feature stories • Consultants
on new projects, innovations, leading-edge research papers
• Building services engineers
and industry news from Australia and around the world.
• HVAC&R designers
AIRAH members (and Ecolibrium readers) are industry leaders,
project managers and influencers • Contractors
• Project managers
• 61% are decision-makers (CEOs, managing directors, owners,
general managers, directors, principals) • Specifiers
• Mechanical services companies
• 25% are engineers
• CEOs
• 24% are mid-level managers or senior executives.
• Facility managers.
Australia’s most respected and authoritative HVAC&R magazine,
Ecolibrium boasts a wide array of content presented in an Ecolibrium is the official journal of AIRAH.
informative and user-friendly manner. Its articles have been • Circulation: 8,785* Readership: 21,963
republished in magazines around the world. * CAB Circulations Audit Board, March 2019
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AIRAH MEDIA KIT 2020
Ecolibrium advertising rates
Ad size Casual rate Three placements Six placements Eleven placements
A: Full page $3,336 $3,064 $2,850 $2,583
B: Half page $2,475 $2,255 $2,096 $1,932
C: Third page $1,722 $1,563 $1,400 $1,230
D: Quarter page $1,455 $1,342 $1,184 $1,020
E: Double page $5,775 $5,250 $4,935 $4,620
Inserts: Prices vary depending on insert size, weight and numbers. Flysheets: Prices vary depending on the number of months booked.
Notes:
1. Premium positions attract a 20% loading
2. Agency commission where applicable is included and rates exclude 10% GST.
Booking Artwork
2020 feature topics deadline deadline
February Residential air conditioning + swimming pools December 7, 2019 December 10, 2019
March Green Star + rating tools + compliance February 8, 2020 February 11, 2020
April Indoor environment quality + healthcare facilities + ARBS preview March 8, 2020 March 11, 2020
May Commercial HVAC + ARBS issue April 5, 2020 April 8, 2020
June Public buildings + cooling towers+ sporting facilities May 10, 2020 May 13, 2020
July Innovation + ARBS review June 7, 2020 June 10, 2020
August Refrigeration + refrigerants July 5, 2020 July 8, 2020
September Sustainability + resilience August 9, 2020 August 12, 2020
October Mission-critical facilities + data centres September 7, 2020 September 10, 2020
November Controls + smart building management October 5, 2020 October 8, 2020
December Energy efficiency Novenber 9, 2020 Novenber 12, 2020
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AIRAH MEDIA KIT 2020
Targeted to tradespeople and end-users, HVAC&R Nation has the highest distribution
and readership of any HVAC&R magazine in Australia. 10 issues per year.
HVAC&R Nation is available from 290+ locations –
major industry wholesalers and distributors
and TAFE colleges – right around Australia.
Circulation: 13,314*
Readership: 32,855
HVAC&R Nation reaches tradespeople “in the field”
– electrical and mechanical services, mechanical contractors,
consultants, distributors, technicians, plumbing, service
personnel, and installers. It gives readers a practical approach
to the HVAC&R industry.
Feature topics include Q&As, profiles, industry updates,
technology insights, apprentice stories and career advice.
The Skills Workshop section, which appears as a
three‑page pull-out in the middle of the magazine, includes
industry‑relevant technical how-to guides, bulletins,
walk‑throughs, step‑by‑step tutorials, and to-do checklists.
Other regular sections focus on industry news, ear-to-the-
ground trade chatter, informal reader Q&As, industry classifieds,
and the ever-popular Lighter Side – a look at the month’s
shonkier HVAC&R installations sent in from readers.
The Toolshed is a great place to have a new product
showcased.
* CAB Circulations Audit Board, March 2019
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AIRAH MEDIA KIT 2020
HVAC&R Nation advertising rates
Ad size Casual rate Five issues Ten issues
A: Full page $3,990 $3,755 $3,590
B: Half page $2,275 $2,175 $2,095
C: Quarter page $1,475 $1,400 $1,350
D: Double page $6,250 $5,750 $5,500
Notes:
1. Premium positions attract a 20% loading
2. Agency commission where applicable is included and rates exclude 10% GST.
Booking Artwork
2020 feature topics deadline deadline
February November 29, 2019 December 2, 2019
March ARBS preview February 1, 2020 February 4, 2020
April March 1, 2020 March 4, 2020
May ARBS issue March 29, 2020 April 1, 2020
June Ducts, insulation and IEQ May 3, 2020 May 6, 2020
July/August ARBS wrap May 31, 2020 June 3, 2020
September Instrumentation, controls and sensors August 2, 2020 August 5, 2020
October August 30, 2020 September 2, 2020
November Refrigeration and refrigerants October 4, 2020 October 7, 2020
December November 1, 2020 November 4, 2020
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AIRAH MEDIA KIT 2020
Websites There are 650,000 views
across AIRAH websites per annum.*
AIRAH.org.au HVACRNews.com.au
The AIRAH website is the first port of call for anyone interested in The HVAC&RNews website is another channel that adds
the activities of the Institute. Thousands visit the site to register weight to AIRAH’s promise – and strategic aim – of being
for conferences, training and other events, access online technical the leading provider of HVAC&R news and information.
resources, and learn more about AIRAH.
Home
page
Run-of-site
Home page
www.airah.org.au www.hvacrnews.com.au
Website rates
www.airah.org.au
Section Position Width x Height (pixels) Monthly rate
Home page Banner central 730 x 160 $900
www.hvacrnews.com.au
Section Position Width x Height (pixels) Monthly rate
Home page Banner central 1170 x 90 $900
Home page MREC 360 x 250 $675
Run-of-site MREC 320 x 250 $560
HVAC&RNews sponsored content package
Contact us to discuss opportunities
Notes: “Run-of-site” means the MREC advertisement Rates exclude 10% GST. Contact advertising executives for further options.
will appear on every webpage after the homepage. Website online material deadline is five days before publishing
*Contact advertising executives for further information and statistics.
8
AIRAH MEDIA KIT 2020
E‑newsletters
AIRAH Members e-newsletter
HVAC&RNews e-newsletter
There are two e-newsletters:
The AIRAH Members-only e-newsletter
and the HVAC&RNews e-newsletter
• The AIRAH Members-only e-newsletter reaches 3,300+ members of AIRAH and readers of Ecolibrium magazine
• The HVAC&RNews e-newsletter reaches 13,500+ AIRAH members and industry subscribers.
• The AIRAH Express e-newsletter – a quarterly e-newsletter targetting students.
Our e-newsletter content is tailored to each state and territory, The e-newsletters have two advertising options:
and covers local and global industry news, coming AIRAH state a central banner advertisement or an MREC
events and conferences, AIRAH Industry Nights, training, links to (medium rectangle) position advert.
editorial features in our publications, and more.
Clicking on the advertisement links to the advertiser’s
One AIRAH e-newsletter goes out weekly. The e-newsletters nominated webpage address. The web banner can be
alternate each week for 45 weeks each year, with a break over updated at any time over the period of a booking.
the Festive Season.
The HVAC&RNews e-newsletter runs every second week and is E-newsletter advertising
sent out to a much larger database of 14,000 recipients. E-newsletter advertising can work:
Advertising in the e-newsletter is excellent for branding your
• As a stand-alone promotion, e.g., over a month
company, a new product launch, a roadshow announcement,
a new product catalogue release, or anything that draws interest • Strategically to reinforce and support an advertising message
to your website. in Ecolibrium or HVAC&R Nation.
Email rates
Section Ad size Width x Height (pixels) Single rate Monthly rate
Banner
650 x 90 $285
(AIRAH Member)
$995
AIRAH Banner
650 x 90 $285
Member update (HVAC&RNews)
and MREC (AIRAH Member) 180 x 120 $185
$675
HVAC&RNews
MREC (HVAC&RNews) 300 x 200 $185
e-newsletters
Sponsored content Contact us to discuss opportunities.
Notes: Rates exclude 10% GST. Contact advertising executives for further options. E-newsletter online material deadline is five days prior to publishing.
Contact our advertising executives for enquiries about AIRAH Express.
9
AIRAH MEDIA KIT 2020
HVAC&R Search
The annual HVAC&R Search Compendium is a who’s who of the HVAC&R industry. The A4 size provides participating companies
with a big and bold presence. Businesses that appear in the Compendium also receive a corresponding listing in the online
HVAC&R Search website – www.hvacrsearch.com.au – Australia’s largest online directory for the HVAC&R industry.
There are four price packages available, giving you flexibility in promoting your company profile, products, brands and business services.
Online and print work together to give your business a strong branding presence.
Distribution of over 12,000 copies
The Compendium is distributed to decision makers in the HVAC&R industry. It is posted to 9,000 AIRAH members and subscribers
with the February issue of Ecolibrium magazine, the official journal of AIRAH. It is also available throughout the year at all
AIRAH events including: Industry Nights, conferences, seminars, site visits and technical forums.
In 2020, the Compendium will receive even greater exposure through ARBS 2020 and AIRAH’s centenary celebrations.
If you’re serious about promoting your business and reaching your market, you need to be in the Compendium.
HVAC&R Search online and Compendium rates
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www.hvacrsearch.com.au The definitive guide to the Australian HVAC&R Industry www.hvacrsearch.com.au
Storefront Premium Essentials Standard
$2,000 + GST $1,090 + GST $650 + GST $350 + GST
• Full page in the Compendium • Half page in the Compendium • Quarter page in • Eighth of a page in
• Logo/company description • Logo/company description the Compendium the Compendium
• Contact details • Contact details • Logo/company description • Logo/company description
• Sales enquiry form • Sales enquiry form (65 words) (40 words)
• Add product/services articles • Add product/services articles • Contact details • Contact details
• 50 brands • 10 brands • Sales enquiry form • Display your web address
• 20 articles • 5 articles • Add product/services articles
• 10 videos • 5 videos • 5 brands
Full-page advertisements Inside front cover: $3,550.00 + GST
Inside back cover: $3,550.00 + GST
For maximum brand exposure, Compendium advertisers Opposite index page: $3,550.00 + GST
also have the option of including a full‑page advertisement. Full-page rates: $2,750.00 + GST
10AIRAH MEDIA KIT 2020
Magazine specifications
Advertisements are to be supplied
Ecolibrium in one of the following formats:
• High-resolution PDF with embedded fonts (preferred option).
A B2 C
• Illustrator file with fonts converted to outlines.
E
B1 D File specifications:
• Images used may be either .tiff, .eps or .psd
• All images must be CMYK or greyscale and high-resolution
Bleed size (300dpi at 100%).
Ad dimensions
Ad size (including 3mm bleed
• Total ink weights not to exceed 320%.
(width x height)
on all sides)
• Artwork for Ecolibrium magazine MUST have 3mm bleed.
A: Full page 210 x 297mm 216 x 303mm • Files under 10MB can be supplied via email.
B1: Half page • Files over 10MB need to be supplied by alternative means
210 x 150mm 216 x 156mm (web transfer, etc.).
(horiz)
Mechanical data:
B2: Half page (vert) 103.5 x 297mm 109.5 x 303mm • Publication printed sheet-fed offset at 150 line screen.
• All live elements must be within the type area.
C: Third page (vert) 72 x 297mm 78 x 303mm (5mm away from the trim edge).
• The publisher accepts no responsibility for material
D: Quarter page 88.5 x 132mm No bleed that does not adhere to the guidelines stated.
Advertising policies:
E: Double page 420 x 297mm 426 x 303mm 1. The publisher reserves the right to refuse advertising.
2. A $75 late fee may by charged for ads arriving after the
deadline. Costs for any corrections required after the deadline
may also be passed on to the advertiser.
HVAC&R Nation 3. Advertisers and advertising agencies assume liability for content
of advertisement printed and also assume responsibility for
any resulting claims made against the publisher.
A D 4. Advertisers and advertising agencies are jointly and severally
B C responsible for payment for all insertions.
5. The word “advertisement” shall be printed at the top of
advertisements that, in the opinion of the publisher might be
Ad dimensions confused with editorial pages.
Ad size (width x height) 6. Cancellations are not accepted and copy corrections
not guaranteed after closing date.
A: Full page 220 x 310mm (no bleed) 7. The publisher will destroy materials if disposition instructions
are not furnished by the advertiser within one year.
B: Half page (horiz) 220 x 150mm (no bleed) 8. Requested positions are not guaranteed unless stated as a
paid position.
C: Quarter page 106 x 150mm (no bleed) 9. All rates are based on artwork submitted in acceptable print
ready formats. Any production work will be charged at the
D: Double page 460 x 310mm (no bleed) conversion rate.
10. Payment due net seven days of invoice date.
11Advertising sales office
Glenn Douglas Advertising executive
Phone: 03 8623 3018 | Email: glenn.douglas@airah.org.au
John McGrath Advertising executive
Phone: 03 8623 3007 | Email: john.mcgrath@airah.org.au
AIRAH National office – James Harrison Centre
Level 3/1 Elizabeth Street Melbourne Victoria 3000
Tel: (03) 8623 3000 • www.airah.org.auYou can also read
