2018 MEDIA PLANNER - BUILDINGS

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2018 MEDIA PLANNER - BUILDINGS
2018 MEDIA PLANNER

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2018 MEDIA PLANNER - BUILDINGS
2018 MEDIA PLANNER                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           asid.org | idcanada.org

                                                                                                                                                                                      July/August 2017

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Diversity. Unity.
                                                                                                                                                                                                                                                                                       MODERN GREEN

                                                                                                                                                                                                                                                                                       THE CHANGING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ®
                                                                                                                                                                                                                                                                                       FACE OF DESIGN
                                                                                                                                                                                                                                                                                       THAT'S GOOD
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Leadership.
                                                                                                                                                                                                                                                                                       FOR YOU                                                                                                                                                                                        We are thrilled to welcome you to the first issue of I+D, the new magazine of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      American Society of Interior Designers (ASID) and Interior Designers of Canada (IDC).                                                                             EXPLORE NEW SURFACES
                                                                                                                                                                                                                                                                                       With building and designing to meet                                                                                                                                                            We embarked on this amazing journey to produce a joint magazine with the goal
                                                                                                                                                                                                                                                                                       Leadership in Energy and Environmental                                                                                                                                                         of bringing a new level of experience to our members and to the design industry
                                                                                                                                                                                                                                                                                       Design (LEED) certifications and                                                                                                                                                               as a whole. I+D ushers in a powerful and unified voice for the North American
Diversity by Design            How to Succeed in     ICONic Profile:                                                                                                                                                                                                                                                                                                                                                                                                                  market and beyond. It replaces the individual magazines—ICON and D—our
                                                                                                                                                                                                                                                                                       WELL Building Standards increasingly on
                               Succession Planning   Yabu Pushelberg                                                                                                                                                                                                                   the minds of design professionals, finding                                                                                                                                                     organizations previously produced and will raise the bar for what you expect
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      from a design industry publication.
                                                                                                                                                                                                                                                                                       functional, comfortable, and attractive
                                                                                                                                                                                                                                                                                                                                                                  From rooftops to interiors—redwood that
                                                                                                                                                                                                                                                                                       products suited to such spaces has become                                  once dotted the New York skyline in the form
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      This is just the latest in a list of successful collaborations between ASID and
                                                                                                                                                                                                                                                                                       a regular part of doing business.                                          of water towers finds new life in Stickbulb’s
                                                                                                                                                                                                                                                                                                                                                                  designs.                                                                                                            IDC. We have put our collective power together previously for multiple events
                                                                                                                                                                                                                                                                                       Ever-emerging ideas for infusing spaces                                                                                                                                                        and, in our shared work and experiences we have found, more than anything,
                                                                                                                                                                                                                                                                                       with elements of biophilic design and                                                                                                                                                          common ground. We are witnessing challenges over migration, diversity, and
                                                                                                                                                                                                                                                                                       products that contribute to a more healthy                                                                                                                                                     inclusion within our field and our nations at large. We are becoming educated
                                                                                                                                                                                                                                                                                       and sustainable built environment overall                                                                                                                                                      on issues of health, wellness, and well-being at the individual and societal level.
                                                                                                                                                                                                                                                                                       were front and center at recent trade shows.                                                                                                                                                   And, it is because of the creative and analytical ways in which we look at the

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              The official bimonthly magazine
                                                                                                                                                                                                                                                                                       New releases took modern day looks at how                                                                                                                                                      built environment, that the global community increasingly is turning to design
                                                                                                                                                                                                                                                                                       to keep inhabitants healthy and supported,                                                                                                                                                     professionals for solutions to such critical issues.
                                                                                                                                                                                                                                                                                       while also fueling the greater good.

Immersive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      I+D will take you across our shared border and to borders beyond to delve deeper
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      into the topics that drive the design profession. In this issue, you’ll find stories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      that reflect on some of the many themes that matter to our industry: creativity,
                                                                                                                                                                                                                                                                                         TOP RIGHT: Sourced from demolished water                                                                                                                                                     ingenuity, diversity, unity, and, guiding them all: leadership. In “Diversity by
                                                                                                                                                                                                                                                                                         towers around New York and carbon dated to be                                                                                                                                                Design” (p. 42), we dive into the need for and advantage of a diverse workforce;

Experiences
                                                                                                                                                                                                                                                                                         more than 300 years old, majestic redwood is                                                                                                                                                 in “Designed to Dine” (p. 28), we turn our scope to eateries created to immerse
                                                                                                                                                                                                                                                                                         now available across all of Stickbulb’s sleek LED                        From the sea to the streets to the office—                                                                          guests in unique experiences; in “Function & Form” (p. 34), we look at the

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              of the American Society of Interior
                                                                                                                                                                                                                                                                                         fixtures and bespoke installations–including the                         Bureo’s recycling program in Chile,
                                                                                                                                                                                                                                                                                         Boom chandelier shown here.                                              Net Positiva, provides fishing net collection                                                                       proliferation of public restrooms that are destinations in themselves and the move
                                                                                                                                                                                                                                                                                                                                                                  points to keep plastic fishing nets out                                                                             toward equality in these shared spaces; and in “Putting the ‘Success’ in Succession

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              IMAGE : YIA N N I TON G PHOTOGRA PHY
                                                                                                                                                                                                                                                                                                                                                                  of our oceans.                                                                                                      Planning” (p. 48), we outline the best paths for individuals looking to advance their
                                                                                                                                                                                                                                                                                         ABOVE LEFT: In partnership with Bureo,
                                                                                                                                                                                                                                                                                         Humanscale is set to produce desk chairs in which                                                                                                                                            careers and the ways in which strong employers can help them get there.
                                                                                                                                                                                                                                                                                         the seating material offers a second life to used
                                                                                                                                                                                                                                                                                         fish nets Bureo collects from the coast of Chile.
                                                                                                                                                                                                                                                                                         Bureo’s process transforms the nets into pellets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      As we look at our current audience, we see a diverse readership rich with

                                                                                                                                                                                                                                                                                                                                                                                                                  IMAGES: TOP ROW: STICK BUL B/SECO N D ROW: HUMAN SCAL E , BUR EO/
                                                                                                                                                                                                                                                                                         that go on to become a variety of products,                                                                                                                                                  shared experiences and experiences all their own and we embrace them all.
                                                                                                                                                                                                                                                                                         including skateboards, sunglasses, and, now,                                                                                                                                                 To directly serve our French-speaking communities across Canada, and to
                                                                                                                                                                                                                                                                                         ergonomic office chairs.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      further enhance the social media and online platforms already in place for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Francophone members, we are producing an entirely French version of each

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Designers (ASID) and the Interior
                                                                                                                                                                                                                                                                                         RIGHT: Biophilic inspiration is behind Malta,                                                                                                                                                issue that will be available online. The link to this site can be found on the
                                                                                                                                                                                                                                                                                         an abstract, Arabesque motif from Aspecta by
                                                                                                                                                                                                                                                                                         Metroflor. The design aims to invoke a sense of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      “Contents” (p. 10). And, as our readership continues to grow, so too will the
                                                                                                                                                                                                                                                                                         age, change, and the patina of time, as well as                                                                                                                                              languages offered.
                                                                                                                                                                                                                                                                                         sensory variability. The biophilic design treatment
                                                                                                                                                                                                                                                                                         is in addition to the Declare labels from the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      I+D will be a truly international magazine that will tell the stories of who we are
                                                                                                                                                                                                                                                                                         International Living Future Institute (ILFI) and
                                                                                                                                                                                                                                                                                         Health Product Declarations from SCS Global                                                                                                                                                  as design professionals and why our members’ work is more than just beautiful,

                                                                                                                                                                                                                                                                                                                                                                                                                  BOTTOM ROW: ASP ECTA, MO HAWK .
                                                                                                                                                                                                                                                                                         Services that accompany the full line of                                                                                                                                                     it’s imperative. This issue is just the beginning. We look forward to bringing you
                                                                                                                                                                                                                                                                                         Aspecta flooring products.                                                                                                                                                                   a brand new design for I+D with our November/December issue and to continually
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      providing provocative content designed to engage and inspire. We are Americans
                                                                                                                                                                                                                                                                                         FAR RIGHT: Influenced by assemblages of                                                                                                                                                      and Canadians, we speak multiple languages, we have unique lives, but we are one

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Designers of Canada (IDC)
                                                                                                                                                                                                                                                                                         multihued, multitextured lichens and their
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      in our belief that design profoundly impacts lives. With our organizations working
                                                                                                                                                                                                                                                                                         regenerative role in our ecosystem, the Lichen
                                                                                                                                                                                                                                                                                         Collection from Mohawk Group is the first                                                                                                                                                    together to advance the profession of design, the sky is the limit.
                                                                                                                                                                                                                                                                                         floorcovering to achieve Living Product Challenge
                                                                                                                                                                                                                                                                                         Petal Certification from ILFI. Jason F. McLennan,
                                                                                                                                                                                                                                                                                         the founder of ILFI and the Living Product
                                                                                                                                                                                                                                                                                         Challenge, and his team at McLennan Design
                                                                                                                                                                                                                                                                                         were commissioned by Mohawk to create Lichen.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Randy W. Fiser                               Tony Brenders
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ASID CEO                                     IDC CEO

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ANTIQUE WOOD Y0056K-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      14   I+D   JULY/AUGUST 2017
                                                                                                                                                                                                                                                                                        16   I+D   JULY/AUGUST 2017

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Ceragres
                                                                                                                                                                                                                                                                                                                                               UP NEXT

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               The American Society of Interior Designers
                                                                                                                                                                                                                                                                                                                                               FUTURE PRESENT
                                                                                                                                                                                                                                                                                                                                               Domestic robots; appliances that speak to one another, to our phones, and to our
                                                                                                                                                                                                                                                                                                                                               laptops; Internet of Things—the actuality of such products and concepts may seem
                                                                                                                                                                                                                                                                                                                                               very 21st century but the ideas that led to these modern day developments were
                                                                                                                                                                                                                                                                                                                                               born long before. As the things of science fiction increasingly become available
                                                                                                                                                                                                                                                                                                                                               for everyday life, our expectations for what should be possible only expand. In the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           authentic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               (ASID) and Interior Designers of Canada
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      SINCE 1990

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               (IDC) have combined their respective
                                                                                                                                                                                                                                                                                                                                               September/October issue, I+D will take a look at the products and ideas driving
                                                                                                                                                                                                                                                                                                                                               the Smart Homes of today and what inventions we can look forward to in the
                                                                                                                                                                                                                                                                                                                                               ever-looming future. Flying cars, anyone?                                                                                                                                                                                                                                                                                                        Ceramic                    Porcelain                       Stone               Mosaic     Countertops

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               magazines (ICON & D) to create i+D, a new
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               North American design magazine with a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               broadened international perspective and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               reach. i+D will explore the heart of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               design industry and offer unique viewpoints
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               on design around the world.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     I MAG E: ISTOC K.COM/HSTRO NGART

                                                                                                                                      ICONic Profile
                                                                                                                                      YABU PUSHELBERG

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               i+D is published in partnership by Stamats
                                                                                                                                      YABU PUSHELBERG IS ONE OF THE MOST RECOGNIZED AND RESPECTED
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Toronto Ottawa Montreal Dix30 Quebec Halifax ceragres.ca
                                                                                                                                                                                                                                   I+D: What was the spark when you               I+D: Is it easier to travel alone and
                                                                                                                                      GLOBAL DESIGN BRANDS, with studios in Toronto and New York, and projects                     were young that inspired you to be             not as a couple, not having to consult
                                                                                                                                      currently underway in 16 countries. George Yabu and Glenn Pushelberg, partners in            a designer?                                    on even the smallest of choices?
                                                                                                                                      life as well as business, began their relationship and design firm more than 30 years        GEORGE: My father was a craftsman,             GEORGE: No.                                                  58   I+D   JULY/AUGUST 2017
                                                                                                                                      ago on a shoestring in Toronto. Starting with local small businesses, the firm now           a woodworker and boat builder for
                                                                                                                                                                                                                                                                                  GLENN: Yes.
                                                                                                                                      is known for major hospitality projects—seven alone in New York City, including              fishermen on the west coast of Canada.
                                                                                                                                      the uber-chic Park Hyatt—and restaurants, such as DALLOYAU Hong Kong. The                    He made a wooden bath in the basement          GEORGE: (laughing) What?
                                                                                                                                      defining YP style is the use of natural products and Asian and European aesthetics,          for all eight of us in the family for a
                                                                                                                                                                                                                                                                                  GLENN: It’s occasionally nice to get away
                                                                                                                                                                                                                                   steaming hot scrub-down and soak.
                                                                                                                                      which together create the harmonious experience of an opposite-attracts love affair.                                                        and clear your head. But, there was one
                                                                                                                                                                                                                                   There were hand tools he’d brought from
                                                                                                                                      The firm’s work in retail spaces includes clients ranging from Barneys New York

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Communications, Inc.
                                                                                                                                                                                                                                                                                  year I went to Asia 10 times and around
                                                                                                                                                                                                                                   Japan and, one day, he was working on a
                                                                                                                                      to Bergdorf Goodman to Louis Vuitton. YP also designs furniture for companies,               wooden bowl with a strange looking saw.
                                                                                                                                                                                                                                                                                  the world four times. It was too much.
                                                                                                                                      such as the Toronto and New York retailer Avenue Road. George and Glenn received             He explained it was a better design than       GEORGE: Alone works if you travel fast—
                                                                                                                                      Canada’s highest honor for their work in 2013, becoming Officers of the Order of             western ones, because when you cut             go and come back fast.
                                                                                                                                      Canada. They’ve been awarded the James Beard Foundation award for Excellence in              wood with it, you pull the saw—it’s more
                                                                                                                                                                                                                                                                                  I+D: Tips for staying sane when
                                                                                                                                      Restaurant Design and have been named Designer of the Year by Contract magazine,             accurate; when you push a saw, it tends to
                                                                                                                                                                                                                                                                                  traveling?
                                                                                                                                      as well as inducted into Interior Design magazine’s Hall of Fame.                            wobble, not when you pull it. That was
                                                                                                                                                                                                                                   the moment.                                    GEORGE: I like to have a few drinks and
                                                                                                                                      I+D caught up with the pair one morning recently at their Hamptons beach house.                                                             indulge in the cheeses. And, feel terrible
                                                                                                                                                                                                                                   I+D: Similarities, differences in the
                                                                                                                                      At several points during the conversation, George multitasked by doing the dishes.                                                          later. We’re at the point in our lives where
                                                                                                                                                                                                                                   working relationship?
                                                                                                                                                                                                                                                                                  we can travel in the front of the bus, so
                                                                                                                                                                                                                                   GLENN: We’re both analytical, we’re both       it’s not so bad. Also, combine business
                                                                                                                                                                                                                                   precise. We’re not wishy-washy in terms        with exploring a place. Get the real benefit
                                                                                                                                      I+D: You live and work in Canada and            I+D: I’m always interested in how            of design. We keep things from being           of traveling, which makes you more
                                                                                                                                      the states. What’s the difference?              couples who live and work together           static and moving forward in terms of a        accepting of other people and cultures.
                                                                                                                                                                                      keep from killing each other.                relationship and driving the business.
                                                                                                                                      GLENN: The strength of Canadians is                                                                                                         I+D: What do you always have with you,
                                                                                                                                      we have a strong talent pool coming             GEORGE: (laughing) We’ve murdered            I+D: If you could change one trend in          in the sense of a talisman or keepsake?
                                                                                                                                      from a solid educational system and a           each other at least 20 times. We started     design, what would it be?
                                                                                                                                                                                                                                                                                  GEORGE: Tums.
                                                                                                                                      good social structure. With that system,        working together, and it went organically
                                                                                                                                                                                                                                   GEORGE: Oh, wow! In the hotel industry,
                                                                                                                                      you get talent that is earnest and hard         without a grand plan. So, the relationship                                                  GLENN: (laughing) That’s a joke.
                                                                                                                                                                                                                                   for example, people are always saying,
                                                                                                                                      working. We’re products of that system          didn’t know it was going to happen. It
                                                                                                                                                                                                                                   “What’s next? What’s trending now?”            GEORGE: No.
                                                                                                                                      and give back with philanthropic projects.      happened.
                                                                                                                                      We designed a shelter for teenagers in                                                       I+D: So the trend you would change is          I+D: When you wake up, how long is it
                                                                                                                                                                                      I+D: Do you miss those days
                                                                                                                                      Toronto for homeless LGBT kids; they’re                                                      to stop looking for the next trend?            before you think about work?
                                                                                                                                                                                      starting out?
                                                                                                                                      endangered in conventional shelters. What
                                                                                                                                                                                                                                   GLENN: Yes. Also, clients simplify designs     GEORGE: (laughing) Depends on when
                                                                                                                                      you get in America is more expansive            GLENN: As young guys, we weren’t
                                                                                                                                                                                                                                   that are given to them. Some say, “Let’s       you touch your phone.
                                                                                                                                      thinking, the idea that anything is possible.   real businessmen; we were exploring
                                                                                                                                                                                                                                   retro-style this because it works for
                                                                                                                                      There are strengths on both sides.              and expressing our creativity. For many                                                     GLENN: Generally, we wake up curious.
                                                                                                                                                                                                                                   restaurants.” Or, “Let’s do ‘classic’ hotels
                                                                                                                                                                                      years now, we’ve been known for luxury                                                      We don’t wake up dreading problems.
                                                                                                                                      I+D: How did you find each other?                                                            because that worked for a five-star client.”
                                                                                                                                                                                      products and hotels and, of course, we
                                                                                                                                                                                                                                   We’re trying to find that sweet spot where,    I+D: What’s the worst advice you ever
                                                                                                                                      GLENN: We went to Ryerson University in         still do them. But, the last few years,
                                                                                                                                                                                                                                   yes, there’s memory in what we do, but         received?
                                                                                                                                      Toronto from 1972 to 1976 and were part         we’ve pushed ourselves on projects with
                                                                                                                                                                                                                                   we want people to feel connected and
                                                                                                                                      of a group of friends. A few years after        lesser budgets to still make them great.                                                    GLENN: George? I need your help. Worst
                                                                                                                                                                                                                                   empathetic to a space, and defy simplistic
                                                                                                                                      we graduated, we ran into each other on         Like working with Ian Schrager on the                                                       advice ever?
                                                                                                                                                                                                                                   categories.
                                                                                                                                      the street and hung out. We both said we        PUBLIC hotel in Chicago (now
                                                                                                                                                                                                                                                                                  GEORGE: (doing the dishes) Best advice?
                                                                                                                                      couldn’t work where we were living and          Ambassador Chicago) and, this fall,          I+D: How often do you travel?
                                                                                                                                                                                                                                                                                  Stick with what you believe in and drive
                                                                                                                                      looked for a space together and began           south of Times Square, we’re opening a
                                                                                                                                                                                                                                   GLENN, GEORGE: (simultaneously)                it home.
                                                                                                                                      working on each other’s projects. We            Moxy hotel, a starter brand for Marriott,
                                                                                                                                                                                                                                   All the time.
                                                                                                                                      started in a naïve and natural way. That’s      expressing design in a sophisticated way                                                    GLENN: No, the worst advice.
                                                                                                    I MAGE : SVE T LAN A I H SANOVA
                                                                       IM AGE: SVETLANA IH SANOVA

                                                                                                                                      where the strength of our firm comes from       that isn’t all about money.                  GLENN: We started the week in Toronto,
                                                                                                                                                                                                                                                                                  GEORGE: Oh. Worst? Easy. A high school
                                                                                                                                      after all these years.                                                                       the end of the week we were in New York,
                                                                                                                                                                                                                                                                                  teacher said to me, “You want to go into
                                                                                                                                                                                                                                   and now we’re at the beach. Last week,
                                                                                                                                      GEORGE: We have glue that sticks in                                                                                                         design? Don’t. You won’t be good at it.”
                                                                                                                                                                                                                                   George went to London and I went to
                                                                                                                                      everything we do.
                                                                                                                                                                                                                                   Bangkok and Hong Kong for four days.
                                                                                                                                                                                                                                                                                  Ambrose Clancy is the editor of the Shelter
                                                                                                                                                                                                                                                                                  island Reporter and a novelist, nonfiction author,
                                                                                                                                                                                                                                                                                  and journalist. His work has appeared in GQ,
                                                                                                                                                                                                                                                                                  The Washington Post, and Los Angeles Times.

                                                                                                                                                                                                                                                                                                   JULY/AUGUST 2017           I+D      41
 40   I+D   JULY/AUGUST 2017

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2018 MEDIA PLANNER - BUILDINGS
2018 MEDIA PLANNER                                                                             asid.org | idcanada.org

ABOUT ASID
The American Society of Interior Designers       value interior designers provide.
believes that design transforms lives.               ASID was founded over 40 years ago
ASID serves the full range of the interior       when two organizations became one, but
design profession and practice through the       its legacy dates back to the early 1930s. As
Society’s programs, networks, and advocacy.      we celebrate nearly 85 years of industry
We thrive on the strength of cross-functional    leadership, we are leading the future of
and interdisciplinary relationships among        interior design, continuing to integrate
designers of all specialties, including          the advantages of local connections with
workplace, healthcare, retail and hospitality,   national reach, of small firms with big, and of
education, institutional, and residential.       the places we live with the places we work,
We lead interior designers in shared             play, and heal.
conversations around topics that matter:             ASID has more than 25,000 members
from evidence-based and humancentric             engaging in a variety of professional
design to social responsibility, wellbeing,      programs and activities through a network
and sustainability. We showcase the impact       of 47 chapters throughout North America.
of design on the human experience and the        Learn more at www.asid.org

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2018 MEDIA PLANNER - BUILDINGS
2018 MEDIA PLANNER                                                            asid.org | idcanada.org

ABOUT IDC
First established in 1972, Interior Designers of Canada (IDC) remains committed
as Canada’s association for the interior designer profession. As the national
advocacy body for interior designers in Canada, IDC has a mandate to provide
a unified voice to advance and promote the Canadian interior design industry
locally, nationally, and internationally. With this goal in mind, IDC provides
valuable and quality professional development opportunities; educates the
public about the importance of hiring qualified interior designers; protects
members’ right to practice through government relations; and works with the
media to promote understanding of the interior design profession.
   IDC represents more than 5,000 members including fully qualified interior
designers, Intern members, students, educators and retired members, along
with manufacturers and suppliers who provide products and services for
interior design projects and firms. Learn more at idcanada.org

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2018 MEDIA PLANNER - BUILDINGS
2018 MEDIA PLANNER                                                                  asid.org | idcanada.org

ASID AUDIENCE
across North America

Design Practitioners
Industry Influencers
Students

                       6731+ 2120+ 1815+ 14+
More than 25,000 ASID members

                                Our member’s areas of practice
                                                                 67%
                                                                 31%
                                                                 21%
                                                                 20%
                                                                 18%
                                                                 15%
                                                                 15%
                                                                 14%
                                                                         Residential (single family)

                                                                       Office/Branded Environment

                                                                                          Hospitality

                                                                        Residential (multi-housing)

                                                                                         Healthcare

                                                                                                 Retail

                                                                                          Education

                                                                          Government/Institutional

                                                                                                           5
2018 MEDIA PLANNER - BUILDINGS
2018 MEDIA PLANNER   asid.org | idcanada.org

ASID AUDIENCE
25,000+
Total Membership

47
Professional
Chapters

300
Student
Chapters

                                            6
2018 MEDIA PLANNER - BUILDINGS
2018 MEDIA PLANNER                                                                          asid.org | idcanada.org

IDC AUDIENCE
across Canada

Design Practitioners
Industry Influencers
Students

                         3531+ 85+ 5+ 4+4
More than 5,000 IDC members

                              Primary Specializations of IDC Members
                                                                       35%
                                                                       31%
                                                                       8%
                                                                       5%
                                                                       5%
                                                                       4%
                                                                       4%
                                                                       4%
                                                                       4%
                                                                                                Workplaces

                                                                                                 Residential

                                                                                                         Other

                                                                             Public and Institutional Spaces

                                                                                            Condominiums

                                                                               Restaurants, Bars and Clubs

                                                                                                 Healthcare

                                                                                                         Retail

                                                                                                        Hotels

                                                                                                                   7
2018 MEDIA PLANNER - BUILDINGS
2018 MEDIA PLANNER                                                                                              asid.org | idcanada.org

                                                                IDC AUDIENCE
                                                                                                      5,000+
                                                                                                      Total Membership

                                                                                                      9
                                                                                                      Provincial Associations

                                                                                        1%
                                                                                    Newfoundland

       11%
        British
                                                                                    and Labrador

       Columbia
                  4%
                  Alberta
                              3%
                            Saskatchewan   3%
                                                                17%
                                           Manitoba

                                                      59%
                                                                Quebec

                                                      Ontario

                                                                                             1%
                                                                                             Nova
                                                                                             Scotia

                                                                            1%
                                                                         Newbrunswick

                                                                                                                                     8
2018 MEDIA PLANNER - BUILDINGS
2018 MEDIA PLANNER                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               asid.org | idcanada.org

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ADVERTISE
                                                                                                                                                                                                                                           July/August 2017

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          DESIGNED
                                             Diversity by Design               How to Succeed in
                                                                               Succession Planning
                                                                                                     ICONic Profile:
                                                                                                     Yabu Pushelberg                                                                                                                                                                                                                                                                                                                                                                       TO DINE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          BY JESSE BRATTER CHAIT

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Four design firms dish on the importance of creating
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       comprehensive experiences for diners

                           Immersive
                           Experiences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               i+D Magazine presents your brand, services, and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          The concept is simple: A restaurant should be designed for people. For
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          the couple savoring moments of intimate conversation. For unexpected
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          encounters at the bar. For groups of friends gathered together sharing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          laughs and creating memories. Dining out is not just about eating. “A great
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          dining experience at its heart should be designed for people and how they
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          want to interact with each other,” says Elizabeth Von Lehe, director of strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          and concept design for ICRAVE, a design and development firm based in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          New York. “A restaurant should be designed for the needs of its context,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               products to members of the design community
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          and great designers should work with their clients to best understand the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          emotion and tone—and then unearth opportunities to amplify it.”

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          In order to maximize the experience for patrons, ICRAVE approaches
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          restaurant design in a holistic way, entering a project early on to explore
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          the cuisine, of course, but also the location, the people it will serve, and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          all other aspects that make it unique. “Instead of approaching design as a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          final phase before opening, we begin with early strategy across all touch

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               who are eagerly looking forward to reading about
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          points—physical, digital, and operational—to create not only spaces, but
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          successful businesses with staying power,” Von Lehe explains. “Only when
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          we truly understand the problem do we begin to offer design solutions.”

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               them.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             I M AG E : M I K E BU T L E R
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               I M AGE : M I KE BU T L E R
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ICRAVE used stone walls, oversized bamboo,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  and floating "bird's nest" pods to emulate a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  tropical oasis at Komodo.

                                                                                                                                                                                                                                                                                                                                                                                                                                                     28   I+D   JULY/AUGUST 2017

                                                                                                                                                HOW IT'S MADE SANITARY CERAMICS
                                                                                                                                                                                                                                                                                      HOW IT'S MADE SANITARY CERAMICS
                                                                                                                                                                                                                                                                                                                                                                                                                                        TOPS ON TOP                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Trusted Brand: Published                                       nature of design and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Cindy Crawford on Silestone Countertop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                One of Duravit’s latest lines of artisanal bathroom
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                wares—Luv—features pieces dreamed up by
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Danish designer Cecilie Manz, who spent much
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                of her childhood in the workshop of her parents,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Contributors                                                                                                                                                                                                                                                                                                                                                for the American Society of                                    the business and design

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                I M AGE 3: KI RK CONDYL ES/ I M AGE 4: GL E N M OSHE R/ I M AGE 5: DAN D’E RRI CO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                both ceramic artists. Inspired by the simplicity of a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                bowl filled with water resting on a table, Manz, who
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                is the brand’s first female designer collaborator,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Interior Designers (ASID)                                      knowledge that is essential
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                conceived a vessel, vanity, and mirror combination

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                I M AGE 1: C HARL ES DU NDAS-SHAW/ I M AGE 2 : VAL ARI E SM I TH/
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                that feels more like furniture than the typical
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                bathroom sink and cabinetry. While the warm-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                modern aesthetic of Luv reveals a softer side to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Duravit’s collections, its makeup boasts the same
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                innovation and forward-thinking for which the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                brand is known.                                                                                                                                                                                                                                                2                                                  4

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              + Interior Designers of                                        to the profession
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                “For finer ceramic forms like Luv, Duravit has
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                developed a material called DuraCeram, which is
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                thinner and notable for its extreme accuracy, high
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                strength, and elegant finish,” explains Schroeder,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                noting that the material also is used for the new
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                DuraSquare line. “In this way, a new dimension in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                design diversity is achieved: maximum elegance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                without any sacrifices in terms of quality,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Canada (IDC)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                robustness, and ease of cleaning. This material is                                                                                                                                                     1                                                       3                                                   5
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                how we are able to achieve such precisely mitered
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                edges that are especially slender.”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Our first issue of I+D features a number of design professionals from both                                       3. Ambrose Clancy,                             the parent of a millennial, I was surprised
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  the United States and Canada. Are their insights similar or different? We asked                                  ICONic Profile: Yabu Pushelberg                when my Paradigm interviewee noted
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  our contributing writers about this and other perspectives in the mini-profiles                                                                                 that millennials in leadership face
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   The author of our “ICONic Profile” series,     some of the same challenges related
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  of authors that follow.
                                                                                                                                                                                                                                                                  IM AGE : DURAV IT

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Ambrose normally has a one-on-one              to diversity and inclusion that currently
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   conversation with his subjects. This issue,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Distribution: Distributed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  plague organizations,” she notes. Diana’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Jesse Bratter Chait,                                     2. Brian Libby,                                      however, he had the pleasure of speaking       interview with Trevor Kruse from Toronto
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  How It’s Made: Sanitary Ceramics;                           Function & Form                                      with two interviewees—George Yabu              revealed how meaningful change can
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Designed to Dine                                                                                                 and Glenn Pushelberg, founders of              occur from the ground up. Diana explains:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Possibly the only activities Brian loves             Yabu Pushelberg—occasionally at the            “The demographic in design schools has
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Jesse is the ultimate multitasker as a                      more than writing involve travel and                 same time. Ambrose says, “Glenn and            historically been dominated by Caucasian
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  freelance writer, editor, stylist, and artist               sports. Fortunately, he enjoys all three             George are wonderful conversationalists,
                                                                                                                                                Other advances include DuraSolid, which is used in a range of the company’s                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       women. But now, an influx of international
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  based in South Florida—and in authoring                     a lot (and recently saw one of his sports            bringing an eagerness and enjoyment to
                                                                                                                                                                                                                                                                                           Color:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 students—and much more balanced in
                                                                                                                                                collections like DuraSquare, Luv, Stonetto, and Cape Cod for shower trays                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         two articles in this issue of I+D. For her                  heroes—Roger Federer—play). While                    the give and take of a discussion. Like many   terms of gender—is changing the face
                                                                                                                                                                                                                                                                                           Eternal Calacatta Gold                                                                                                                                                                                                                                                                                                                                                                                                 feature article, “Designed to Dine,” she                    writing about restroom design and                    couples who genuinely enjoy each other,
                                                                                                                                                and bathtubs; it’s a cast-mineral material with a matte, velvety finish whose                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     of design offices and bringing a stronger
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  found all her sources from both the                         technologies for this issue of I+D, he says,         they finish each other’s sentences, and
                                                                                                                                                properties allow for unique molding possibilities, invisible joints and seams,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    awareness to cultural differences.”

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Audience: Members of                                           among ASID+IDC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  United States and Canada had one thing                      “Restrooms to me are the great equalizer             don’t seem to mind or even are unaware
                                                                                                                                                and a class B slip resistance. But, perhaps most important in any bathroom                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        in common: “The human experience was                        of humanity. We all want a combination               they’re doing it.” When asked about the        5. Barbara Thau,
                                                                                                                                                setting is sanitation. That’s why Duravit created HygieneGlaze 2.0 as an                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          of utmost importance,” she says. “They                      of cleanliness, privacy, and ease of use,            differences between U.S. and Canadian          Back of the Book: Putting the ‘Success’
                                                                                                                                                option for some of its toilets (an upgrade from the original HygieneGlaze).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       all want diners to feel an emotion. It struck               whether we come from Seattle or                      designers, Ambrose’s view is enlightening:     in Succession Planning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  me as a nice reminder that no matter                        Saskatchewan.” The topic is rather                   “Canadians are more laid-back,
                                                                                                                                                Rather than serve merely as a surface coating, the ingredients are integrated                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     where we live or what’s going on in the                     utilitarian, but he was surprised to learn            in a Californian kind of way. Many
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Based in New York, Barbara is—literally—
                                                                                                                                                into the glaze and baked into the ceramic during firing, a process that renders                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   world, we’re all just people in search of the               about advances in self-powered toilets                                                              an expert on the latest consumer news
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Americans, especially in the arts, seem
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  same thing.” Jesse was fascinated by how                    and faucets, particularly those that                                                                and preferences as a writer who covers
                                                                                                                                                the toilets antibacterial. Six hours after use, 90 percent of all bacteria are                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     to revel in a hair-on-fire attitude, which,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       A product designed by Cosentino®

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  much of the business side of restaurants                    now can run on a form of hydroelectric                                                              the retail and real estate industries,
                                                                                                                                                effectively killed; that number rises to 99.9 percent after 24 hours.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              curiously, many Canadians seem to be
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  is taken into account when space planning                   power. He had this to say about the                                                                 workplace issues, and lifestyle trends.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   enchanted by.”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  When interviewing both U.S. and Canadian

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ASID+IDC — leading and                                         members throughout
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  and designing aesthetics. “Elizabeth                        perspectives of designers from different
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         IM AG ES : DU RAV IT

                                                                                                                                                Back in 1817 when founder Georg Friedrich Horn built an earthenware factory                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Von Lehe of ICRAVE, for instance, really                    cultures: “The trend I really noticed                4. Diana Mosher,                               resources for this issue’s succession
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  takes a comprehensive approach, not                         talking to designers and manufacturers in            Diversity by Design                            planning article, she says, differences
                                                                                                                                                so he could manufacture tableware, he likely didn’t imagine the impact his                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        between the countries simply didn’t arise.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  only looking at location, audience, and                     different countries is the ‘borderlessness’          As an interior design consultant, as well                                                                                                                                                                                                                                    Featuring Symmetry
                                                                                                                                                company would one day make on the world of sanitary ceramics. Duravit’s                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           cuisine for inspiration, but also trying to                 of design. People in different countries are                                                        She did, however, find her Canadian
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   as a writer, Diana was particularly eager to                                                                                                                                                                                                                                  Tunable, 1 of 3 new
                                                                                                                                                continued commitment to well-being, to creating new technologies and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              find digital and operational solutions as                   working collaboratively more than ever.                                                             source’s candor about her own transition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   write about the need for greater diversity     to leading the firm “refreshing.” She also                                                                                                                                                                                      Symmetry models
                                                                                                                                                solutions to make its designs possible, and to the German design ethos of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         well that will help support a restaurant’s                  At the same time, cultures themselves                and inclusion in all design disciplines.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  longevity,” she explains. In contrast, when                 can vary from region to region or even in                                                           noted that all the design professionals
                                                                                                                                                perfectionism and attention to detail prove that his entrepreneurial spirit                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        “Of course, the conversation has been          interviewed did express it takes more                                                                                                                                                                                            · 1650K - 8000K
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  writing “How It’s Made,” Jesse says, “After                 different communities of one place. Japan,           going on for decades,” she says. “But now,
                                                                                                                                                continues to thrive in the Black Forest.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          touring Duravit’s manufacturing facilities                  for example, seems to care a lot more                                                               than running a firm “to be a fixture in the                                                                                                                                                                                      · 90 CRI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   there are new technology-driven resources
                                                                                                                                                                                                                                                                                       TOP: Cecilie Manz, creator of the Luv collection, at work.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            “EVEN THOUGH WE ARE LIVING IN AN ERA OF                                                                                                                                                                                                                                                                                                                                                               design industry.”                                                                                                                                                                                                                · DMX | 0-10V

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              emerging practitioners                                         North America and at
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  in the idyllic Black Forest, and seeing each                about automated bidets than the rest of              that can help those firms that truly want
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  porcelain product made from scratch by                      us. But you don’t have to be Japanese to             to be more inclusive.” She was especially
                                                                                                                                                                                                                                                                                       ABOVE LEFT: Luv oval above-counter basin on a console in White                                                                                                                       TECHNOLOGY AND AUTOMATION, WHEN IT COMES TO
                                                                                                                                                Jesse Bratter Chait is a writer, editor, stylist, and artist based in South Florida. Formerly, she was features                        Structure (made of Quartz); furniture in Stone grey.                                                                                                                                                                                                                                                                                                                              For an architect, it all comes down to details. PPG PAINTS™ offers an unsurpassed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  skilled craftsmen, I truly gained a new
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  appreciation for the art of ceramic toilets.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              design that bidet.”                                  interested to learn about Paradigm, which
                                                                                                                                                editor at Luxe Interiors + Design and associate editor at Florida Design Magazine. She also has penned                                                                                                                                                                                                                      PRODUCTS WITH SUCH A STEADFAST COMMITMENT                                                                                                                                                                                                                                                                                                              uses a data-driven approach. “Drawing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         selection of products, colors and tools to help bring every bit of your vision to life.
                                                                                                                                                                                                                                                                                                                                                                                                                       Feel the new
                                                                                                                                                articles for Modern Luxury Miami and web-exclusive home tours for Architectural Digest.                                                                                                                                                                               velvety texture                                                                                                                                                                                                                                                                             For something that we use so intimately                                                                          on behavioral science research, Paradigm
                                                                                                                                                                                                                                                                                       ABOVE RIGHT: A craftsman at work on one of Duravit's products.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            TO DESIGN AND FUNCTION, QUALITY STILL LARGELY                                                                                                                                                                                         on a daily basis, I’d say we should all get to                                                                   designs diversity and inclusion strategies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  know the origins of our commodes a little                                                                        that identify the barriers and strengths
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            DEPENDS ON HUMAN SKILL.”                                                                                                                                                                                                              bit more.”                                                                                                       unique to each organization. I already
                                                                                                                                                  ABOVE: Dimensions to fit any room, including                                                                                                                                                                                                                                                                                      On Top                                                                                                                                                                                                                                                                                                                                         figured millennials are the most diverse
                                                                                                                                                  smaller ones: DuraSquare handrise basin with                                                                                                                                                                                                                                                                              – TIM SCHROEDER, DURAVIT USA PRESIDENT                                                                                                                                                                                           FIND PAINT, COLOR RESOURCES AND MORE AT PPGPAINTS.COM/ARCHITECT.                                                      generation in the U.S. workforce. But, as

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              and industry influencers                                       major industry events and
                                                                                                                                                  L-Cube mirror.
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                                                              RESOURCES AND ADVERTISERS                                                                                                                                                                                               HOW IT'S MADE SANITARY CERAMICS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     The Gender-
                                                                                                                                                                                                                                                                                             DXV presents the Percy ® Collection Faucets, Pop ® Under Counter Lavatory and AT200 ® SpaLet ® Integrated Bidet toilet

                                                                                                                                                                                                                                                                                                                                                                                                                                                                         JOURNEY THE WORLD.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ARRIVE TRANSFORMED.                                                                                                                                                                                                                                                                                                                                                                          Neutral Restroom

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Additional Reach: The
                                                                                                                                                                                                                                                                                                                                                                                                                                                     Toronto Savor the luxe life in this feminine reimagining
                                                                                                       EDITORIAL                                                   AMERICAN SOCIETY OF                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Public restrooms and which citizens have
                                                                                                                                                                   INTERIOR DESIGNERS
                                                                                                                                                                                                                                                                                                                                                                                                                                                    of the Contemporary Movement. Discover the breadth of                                                                                                                                                                                                                                                                                                                                                            a right to use men’s or women’s facilities
                                                                                                       EDITOR-IN-CHIEF
                                                                                                       Jennifer Quail                                              1152 15th Street NW, Suite 910
                                                                                                                                                                                                                                                                                                                                                                                                                                                     our entire collection of bathroom products at dxv.com                                                                                                                                                                                                                                                                                                                                                           has become a politicized topic of late.
                                                                                                                                                                   Washington, D.C. 20005                                                                                                                                                                                                                                                                   This DXV bathroom was designed by Alison Habermehl.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     At the same time, and perhaps in part as a
                                                                                                       CONTRIBUTING WRITERS
                                                                                                       Jesse Bratter Chait, Ambrose Clancy,
                                                                                                                                                                   T: 202.546.3480                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   result, attention is turning to the design of
                                                                                                                                                                   F: 202.546.3240                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   unisex or gender-neutral restrooms. In some
                                                                                                       Brian Libby, Diana Mosher, Barbara Thau

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Editorial: Provides strategic                                  digital issue is available
                                                                                                                                                                   www.asid.org
                                                                                                       TRANSLATION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     cases, such as at Longwood Gardens in
                                                                                                                                                                   ASID CHAIR, BOARD OF DIRECTORS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Pennsylvania, or as is traditionally the case
                                                                                                       Sylvie Trudeau
                                                                                                                                                                   Charisse Johnston, ASID, LEED AP BD+C,
                                                                                                       EDITORIAL ADVISORY COMMITTEE                                Associate AIA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     in smaller-scale restrooms in restaurants,
                                                                                                       Kati Curtis, ASID, LEED AP,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   sinks for hand washing are incorporated into
                                                                                                                                                                   ASID CEO
                                                                                                       Kati Curtis Design;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           individual, closed-door lavatories. “As far as I’m
                                                                                                                                                                   Randy W. Fiser, Hon. FASID
                                                                                                       Ellen S. Fisher, ASID,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        concerned, it should just be the standard,”
                                                                                                       New York School of Interior Design;                         ASID VICE PRESIDENT, COMMUNICATIONS
                                                                                                       Jason Kasper, PIDIM, IDC,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     says Longwood’s Paul Redman. “In all of my
                                                                                                                                                                   Joseph G. Cephas
                                                                                                       IDEATE Design Consulting Inc.;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                future projects, that’s going to be the goal.”

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              guidance and inspiration                                       in English and French or
                                                                                                       Reed Kroloff, jones|kroloff;                                INTERIOR DESIGNERS
                                                                                                       Tim Pittman, Gensler;                                       OF CANADA                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Longwood is not the only major public facility
                                                                                                       Aandra Currie Shearer, IDIBC, IDC
                                                                                                                                                                   C536-43 Hanna Avenue,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             to recognize gender-neutral restrooms as the
                                                                                                                                                                   Toronto, Ontario M6K 1X1 Canada                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   future. At the Kimpton Hotel Allegro in Chicago,
                                                                                                       PUBLICATION DESIGN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   IM AGE : KOHL ER

                                                                                                                                                                   T: 416.649.4425
                                                                                                                                                                   F: 416.921.3660
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     for example, guests are welcome to choose
                                                                                                       GAUTHIER DESIGNERS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            gender-specific or gender-neutral facilities in
                                                                                                                                                                   www.idcanada.org
                                                                                                       Lisa Tremblay, Principal
                                                                                                       Shawn Bedford, Creative Director
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     the hotel’s lobby. “As a brand, we have a long-
                                                                                                                                                                   IDC PRESIDENT, BOARD OF MANAGEMENT
                                                                                                       ƒlyse Levasseur, Artistic Director                          clinton hummel, ARIDO, IDC                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        standing commitment to supporting diversity

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              for a professional interior                                    download the i+D Magazine
                                                                                                       Carole Levasseur, Project Coordinator                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         and inclusion at all of our properties,” says
                                                                                                                                                                   IDC CEO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Marco Scherer, general manager of the hotel.
Nelson™ BLOCK ©2012 modularArts, Inc. U.S. Patent 8,375,665

                                                                                                                                                                   Tony Brenders
                                                                                                       PRODUCTION                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    “At Allegro, our guests are welcome to do their
                                                                                                       STAMATS COMMERCIAL
                                                                                                                                                                   IDC DIRECTOR,
                                                                                                                                                                   COMMUNICATIONS AND MARKETING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     business with the gender they identify with and                                                                                                                        SMART NEVER LOOKED SO GOOD
                                                                                                       BUILDINGS GROUP                                             Pamela Bailey                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      BETTER TOILETS                                        being cleaning a toilet has a certain range of                           wherever they feel most comfortable.”
                                                                                                       Stamats Communications, Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Yet, of course, the real reason we enter a public     motion and movement,” Bickerstaffe explains.
                                                                                                       T: 800.553.8878, x5025
                                                                                                       Tony Dellamaria, President                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     restroom is to answer nature’s call. And, toilets     “If you design a toilet that accommodates                                Gender-neutral restrooms are beginning
                                                                                                       Mike Stanley, Publisher                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        today are more high tech than ever.                   that, you can clean it far more quickly and it                           to proliferate at the high school and college

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              designer, as well as insight                                   app on iTunes, Google Play,
                                                                                                       Tom Davies, I+D Advertising Director                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 misses fewer areas.”                                                     level in some regions as well. In Oregon,
                                                                                                       Candy Holub, Production Manager
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      For starters, Bickerstaffe says, sensors can                                                                                   for example, Seattle-based Mahlum Architects
                                                                                                       Linda K. Monroe, Project Manager
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      indicate not just when to flush or to turn on          While many public restrooms today use                                    has designed gender-neutral lavatories for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 IM AGES : DU RAV IT

                                                                                                       ADVERTISING RATES                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              a faucet, but how much water to use. “We’re           waterless urinals, TOTO’s Strang believes                                Portland’s Grant High School, as well as
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      introducing more and more sensor technology           plumbing can make that problematic.                                      for new dormitories at the University of Oregon
                                                                                                       Tom Davies, I+D Advertising Director
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      into washrooms, which can track usage                 “We prefer a pint of water to go through there,”                         in Eugene. “Students are coming out as
                                                                                                       tom.davies@stamats.com
                                                                                                       T: 319.861.5173                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                patterns, and also can vary flush performance          he says. “We’ve found a greater amount                                   transgender or bisexual at a much earlier
                                                                                                       Toll-free: 800.553.8878, x5173                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 and water volume,” he says. “Instead of a             of maintenance and management of oil and                                 age,” explains Mahlum Partner Kurt Haapala.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              into the transformative                                        or Amazon.
                                                                                                       F: 319.364.4278                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                preset amount, [such technologies] use                scaling are needed with waterless urinals;                               “Society sometimes doesn’t accept or know
                                                                                                       Send comments to editor@asid.org.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              artificial intelligence to look at what’s in the      you get blockage in the line.”                                           where to put them. That causes stress, fear,

                                                                                                                                                                                                                                                                                      TECHNOLOGY MEETS                                                                                                                                                                                                                                                                                                                                                                                                                                toilet and decide how much water you need.”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Whether it’s answering nature’s call efficiently
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     and depression that can cause students to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     drop out.”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Bickerstaffe also sees smart-phone                    and cleanly, or adding programmatic elements
                                                                                                                                                                                                                                                                                      TRADITION                                                                                                                                                                                                                                                                                                                                                                                                                                       technology increasingly helping one decide
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      where to go. “From a very consumer centric
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            to a restroom space, the key is to approach the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            design with a combination of problem-solving
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Haapala says while some high-school parents
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     need time to learn why this approach is
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Bradley, the leader in all-in-one handwashing innovation, introduces the Verge® Lavatory System
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    with new patented WashBar™ technology. The WashBar provides complete handwashing - soap,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      point of view,” Bickerstaffe says, “you’ll be able    and a desire to create delight.                                          necessary, there is usually little real pushback,
                                                                                                                                                                                                                                                                                      IT'S LIKE SOMETHING OUT OF A FAIRY TALE—lushly dense                                                                                                                                            celebrates the company’s crowning achievements—not only toilets, but also                                                                                                                                                                       to look at your phone and see the loo is full but                                                                              which the architect suspects is because all                                                                                                    water and dryer - in one uncluttered design, while the Verge basin made of Evero® natural quartz
                                                                                                                                                                                                                                                                                      mountains blanketed with pine trees, charming houses and castles dotting                                                                                                                        tubs, washbasins, showers, and bathroom furniture. Duravit’s narrative is so                                                                                                                                                                    the one on the other side of the lobby isn’t.”        As Cintas's Bauer says, “It's about creating                             of us would like more restroom privacy. “It’s                                                                                                  is the preferred answer when seeking a refined aesthetic.
                                                                                                                                                                                                                                                                                      the landscape, and sun-drenched rolling rivers teeming with trout. Here                                                                                                                         entrenched in the town’s history that many of its craftspeople are lifelong                                                                                                                                                                                                                           an experience.”                                                          the most intimate of human activities, where
                                                                                                                                                                                                                                                                                      in the heart of Hornberg, Germany, deep within the Black Forest, you might                                                                                                                      members of both the brand and the community.                                                                                                                                                                                                    Many clients also are looking for ways to                                                                                      we bare ourselves in public settings. Nobody                                                                                                   The Verge with WashBar technology: a sleek, intuitive design that is as striking as it is functional.
                                                                                                                                                                                                                                                                                      expect to find a woodsman whittling away at a cuckoo clock or even a                                                                                                                                                                                                                                                                                                                                                                            reduce human labor spent on cleaning toilets.                                                                                  enjoys that experience in an airport—doing
                                                                                                                                                                                                                                                                                             © AS America, Inc. 2017

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Brian Libby is a journalist, photographer, and award-winning
                                                                                                                                                                                                                                                                                      sorcerer casting a magical spell. Instead, you’ll discover something far more                                                                                                                   “One source of Duravit’s tremendous strength is its deep connection to                                                                                                                                                                          “I think we’ll get to a point where the toilet        filmmaker. His stories have appeared in The New York Times,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     your business with a long line of people a
                                                                                                                                                                                                                                                                                      unexpected yet somehow still so enchanting you’ll never look at another                                                                                                                         the Black Forest. This is why Duravit is, for example, a partner and sponsor                                                                                                                                                                    is dispensing cleaning materials itself. All          The Wall Street Journal, The Atlantic, Dwell, and Metropolis.            few inches away.” Designing gender-neutral
                                                                                                       Publication of advertising should not be deemed an endorsement by ASID or IDC. ASID, IDC and their publishing
                                                                                                       partner reserve the right in the sole and absolute discretion to reject any advertisement at any time submitted                                                                one the same: toilets.                                                                                                                                                                          of the Naturpark Schwarzwald Mitte/Nord [Central/North Black Forest                                                                                                                                                                             of that can be tracked now at a building’s                                                                                     restrooms, he adds, is “raising the level of
                                                                                                       by any party. The opinions expressed in this publication are not necessarily those of ASID, IDC, their staffs, or                                                                                                                                                                                                                                                              Nature Park], a large nature reserve that also is part of Germany’s largest                                                                                                                                                                     level,” Bickerstaffe notes. But, it’s also about                                                                               privacy so that all of us are more safe, more
                                                                                                       publishing partner.

                                                                                                       I+D is published bimonthly in January/February, March/April, May/June, July/August, September/October,
                                                                                                                                                                                                                                                                                      Bathroom brand Duravit has spent the last 200 years perfecting the artisanal                                                                                                                    nature park,” says Tim Schroeder, president of Duravit USA. “Additionally,                                                                                                                                                                      changing behavior. “Many people flush at                                                                                        welcome, more comfortable in that setting.                                                                                                                      WASHBAR™ TECHNOLOGY
                                                                                                       and November/December by Stamats Communications, Inc. Receipt of I+D is a benefit of membership in ASID                                                                        craft of making ceramics, even the most intimate kind. The first tip-off is                                                                                                                     Duravit does everything possible to protect natural elements like water, air,                                                                                                                                                                   least twice. It’s driven by perceptions of                                                                                     It’s better for everyone; that’s the secret.
                                                                                                       and IDC. A portion of each ASID member's annual dues, amounting to $2.42, goes toward the member's I+D
                                                                                                       subscription. Periodicals Postage paid at Washington, D.C. and additional mailing offices. POSTMASTER: Send                                                                    its design center’s stainless-steel-clad façade with a three-story-tall niche                                                                                                                   and soil—a process that starts with resource-saving manufacturing methods                                                                                                                                                                       cleanliness,” he explains. With that in mind,                                                                                  We have been advocating that this is not
                                                                                                       address changes to: I+D, c/o ASID Customer Service, 1152 15th Street NW, Suite 910, Washington, D.C. 20005.                                                                    holding a larger-than-life toilet sculpture that soars 23 feet high. Designed                                                                                                                   that employ technologies, such as water treatment and heat recovery. The                                                                                                                                                                        Kohler’s Modern Life toilet takes 70 percent                                                                                   about educating society or accepting
                                                                                                       Volume 1, Number 1 I+D July/August 2017 (ISSN 1527-0580). Copyright 2017 by the American Society of Interior                                                                   by Philippe Starck, one of Duravit’s most beloved design partners, the building                                                                                                                 logical continuation of this is manifested in the products themselves, which                                                                                                                                                                    less time to clean, with less of a pocket at the        ABOVE: Clean, sleek lines from Kohler offer                            differences. More, it’s let’s raise the level
                                                                                                       Designers (ASID). All rights reserved. Contents may not be reproduced by any means, electronic or mechanical
                                                         modulararts.com I 206.788.4210                                                                                                                                                                                               juts out of the ground with a commanding presence and unapologetically                                                                                                                          are water saving and can be recycled.”                                                                                                                                                                                                          top of the bowl that can trap waste. “A human           modern style for the loo.                                              of privacy for everyone.”

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Contact: Tom Davies | Tom.Davies@stamats.com | 319.861.5173
                                                                                                       in whole or in part, without prior written permission of ASID.

                                                         50 InterlockingRock ® designs
                                                         made in the USA                                                                                                                                                                                                                                                                                                                                                                CLASSIC   GOLDEN ERA                                                MODERN                 CONTEMPORARY                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               BRADLEYCORP.COM/VERGE-WASHBAR
                                                                                                                                                                                                                                                                                      20     I+D                                                                                                                          JULY/AUGUST 2017                                                                                                                                                                                                                                                                                            38   I+D   JULY/AUGUST 2017

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           9
2018 MEDIA PLANNER - BUILDINGS
2018 MEDIA PLANNER                                                                           asid.org | idcanada.org                  asid.org | idcanada.org

CALENDAR
JANUARY/FEBRUARY – DESIGN PERSPECTIVE                             JULY/AUGUST – DESIGN FOR THE AGES

• Small Cities, Big Design                                        • My Generation
• Be Original: The Industry’s Crusade to Combat Knockoffs         • Historic Preservation/Adaptive reuse
• Living by Design: Living/Dining Spaces                          • Living by Design: The Closet/Storage
• Design Pulse: Austin                                            • Design Pulse: Atlanta
• Business of Design: See, Like, Buy: Design in the Digital Age   • Business of Design: Educating the Next Design Generation

SPACE RESERVE                  12/5/17                            SPACE RESERVE                6/5/18
AD MATERIALS DUE               12/11/17                           AD MATERIALS DUE             6/10/18

MARCH/APRIL – THE TRANSPORTATION ISSUE                            SEPTEMBER/OCTOBER – THE SCIENCE OF DESIGN

• Hub of Design: Airports, train stations, subway terminals,      • Biology and the Built Environment
  transportation hubs of all kinds                                • Chemistry: The Material World and its impact on the planet
• Planes, trains, and automobiles: interior designers taking on   • Psychology: Color theory for home, office, healthcare and more
  private jets, yachts and more                                   • Physiology: The current and future state of ergonomic design,
• Living by Design: The Home Office                                 circadian rhythms, and healthy offices and homes
• Design Pulse: Detroit                                           • Living by Design: Bedrooms
• Business of Design: Presentations in the Modern Age             • Design Pulse: Waterloo Region (Canada)
                                                                  • Business of Design: The Importance of Leadership
SPACE RESERVE                   2/5/18
AD MATERIALS DUE               2/9/18                             SPACE RESERVE                8/6/18
                                                                  AD MATERIALS DUE             8/10/18
MAY/JUNE – DESIGNED FOR ENTERTAINMENT

• Theatre/Club design
                                                                  NOVEMBER/DECEMBER – THE GREAT INTERIOR
• Casino design                                                   • Small Spaces: Cities big and small are drawing bigger crowds than ever
• Living by Design: The Outdoor Room                              • Living by Design: Kitchen & Bath
• Design Pulse: Vancouver                                         • Performance Textiles
• Business of Design: Building Your Brand                         • Design Pulse: Portland
                                                                  • Business of Design: Licensing
SPACE RESERVE                  4/5/18
AD MATERIALS DUE               4/10/18                            SPACE RESERVE                10/5/18
                                                                  AD MATERIALS DUE             10/10/18
*Dates and editorial content are subject to change at any time
*Submit content for consideration to editor@iplusdmag.com
2017 MEDIA PLANNER
   2018 MEDIA PLANNER                                                                                                                                                                         asid.org
                                                                                                                                                                              asid.org | idcanada.org

PRINT (ASID & IDC)
                                                                                                                                                                               2017 AD
                                                                                                                                                                               2018 AD RATES
                                                                                                                                                                                       RATES &
                                                                                                                                                                                             &
                                                                                                                                                                               SPECIFICATIONS
                                                                                                                                                                               SPECIFICATIONS

                                                                                                       LIVE AREA/ NON BLEED                   TRIM                           TRIM + BLEED
TYPE                                    1x              2x               4x              6x
                                                                                                       (0.25” margin* on all sides)           (width x height)               (0.125” bleed on all sides)

Spread                                  $13,002         $12,347          $11,048         $9,888        17.5” x 10.375”                        18” x 10.875”                  18.25” x 11.125”

Cover 2                                 $9,070          $8,693           $7,949          $7,114        8.5” x 10.375”                         9” x 10.875”                   9.25” x 11.125”

Cover 3                                 $9,070          $8,693           $7,949          $7,114        8.5” x 10.375”                         9” x 10.875”                   9.25” x 11.125”

Cover 4                                 $9,323          $8,945           $8,201          $7,339        8.5” x 10.375”                         9” x 10.875”                   9.25” x 11.125”

Full Page                               $7,433          $7,055           $6,311          $5,648        8.5” x 10.375”                         9” x 10.875”                   9.25” x 11.125”

1/2 Page Horizontal                     $4,723          $4,484           $4,018          $3,595        8”x 5”                                       –                        bleed not offered

1/2 Page Vertical                       $4,723          $4,484           $4,018          $3,595        3.875” x 10.125”                             –                        bleed not offered

1/3 Page Square                         $3,564          $3,388           $3,035          $2,716        5” x 5”                                      –                        bleed not offered

1/3 Page Vertical                       $3,564          $3,388           $3,035          $2,716        2.5” x 10.125”                               –                        bleed not offered

1/4 Page Vertical                       $2,732          $2,594           $2,317          $2,074        3.875” x 5”                                  –                        bleed not offered

1/6 Page Vertical                       $2,141          $2,027           $1,813          $1,622        2.5” x 5”                                    –                        bleed not offered

1/8 Page Showroom Ad**                  $1,134          $1,084           $983            $880                                                       –                                –

* All type and important details should be inside 0.25” from the trim on all 4 sides.
** Advertisers interested in running a photo of a product or logo, accompanied by text and contact information, can take advantage of the economical Showroom advertising section.
Ad spaces are based on a 1/8-page template and allow for up to 90 words (including basic contact information) and a 1.58” x 2.25” image.

* Industry partners, National Industry Partners, and sponsors
  acrossallalllevels
across          levelsreceive
                       receivea apre-negotiated
                                  pre-negotiateddiscount.
                                                 discount.
                                                                                                                         Contact: Tom
                                                                                                                         Contact: Tom Davies
                                                                                                                                      Davies || Tom.Davies@stamats.com
                                                                                                                                                Tom.Davies@stamats.com || 319.861.5173

                                                                                                                                                                                                           3
                                                                                                                                                                                                           11
2018 MEDIA PLANNER                                                                          asid.org | idcanada.org

PRINT
                                                                                        2018 AD FORMATS &
                                                                                           SPECIFICATIONS

                     SHOWROOM ADVERTISING SECTION
                     Advertisers interested in running a photo of      be applied to your invoice. i+D will not accept
                     a product or a logo accompanied by text and       responsibility for a digital ad’s content or
                     contact information, can take advantage of        color if a digital proof is not supplied.
                     the economical Showroom advertising section.
                     Ad spaces are based on a 1/8-page template        Acceptable Transmission Methods
                     and allow for up to 90 words (including basic
                                                                       URL: http://IandD.stamats.com
                     contact information) and a 1.58” x 2.25” image.
                                                                       USER NAME: IandD
                     Acceptable File Format                            PASSWORD: Transfer (case sensitive)
                                                                       Create a new folder titled with your company
                     We accept only digital files in the
                                                                       name. If you are a submitting agency, please
                     PDF/X-1a format.                                  title the folder with your client’s name.
                     Ensure that all elements are a minumum of         Click on the blue up arrow to upload and
                     300 dpi and 100% in size. The color space must    drag and drop your files into your folder.
                     be CMYK or grayscale. Do not submit files in      Once your files have successfully uploaded,
                     RGB. Export using an offset of 12 pt (0.1667")    please notify Candy Holub, Production
                     and include trim, bleed, and file information.    Manager, by e-mail to: candy.holub@stamats.
                                                                       com and indicate the file name.
                     Acceptable Proofs
                     To ensure the highest quality of print            Notes
                     reproduction, we ask that all digital files be    Receipt of your insertion order indicates your
                     accompanied by a SWOP-certified proof             acceptance of the requirements shown on
                     that represents the final file at 100%. In the    the following Copy and Contract Regulations.
                     absence of a SWOP-certified proof, the color      There is no added charge for bleed. Only
                     reproduction of the ad will be based on           full-page and spread ads can have bleed;
                     industry standard best practices to achieve       fractional bleed ads are not available.
                     color as accurate as possible from the supplied
                     digital file. You may request that i+D pull a     All material remaining after 12 months will
                     proof for you at a production charge that will    be destroyed.

                                          Contact: Tom Davies | Tom.Davies@stamats.com | 319.861.5173

                                                                                                                     12
2018 MEDIA PLANNER                                                                                     asid.org | idcanada.org

ASID
E-NEWSLETTER
                                                                               Expand your reach and advertise in one
                                                                               of two ASID monthly e-newsletters: the
                                                                               ASID Insider and the ASID Chair’s Message.
                                                                               Distributed to ASID members across North
ASID Insider is distributed on the 2nd Thursday (+/-1-5 days) of each month.   America, our e-newsletter open rates
                                                                               average over 25 percent!
                                        Position 3
                                       Banner Ad
                                                                               ASID Chair’s Message is distributed on the 1st
                                                                               Thursday (+/-1-5 days) of each month

                                                                                                        Position 1 (Top)
                                                                                                        Banner Ad

 Position 1
Banner Ad                              Position 4
                                       Banner Ad

 Position 2
Banner Ad

                                        Position 5
                                       Banner Ad

                                                                                                                                13
2018 MEDIA PLANNER                                                                                                                 asid.org | idcanada.org

ASID
E-NEWSLETTER
                                                                                                                                        2018 AD RATES &
                                                                                                                                        SPECIFICATIONS

TYPE                                                                     RATES              DIMENSIONS    DISPLAY FILE        IMAGE QUALITY   FILE SIZE
Chair’s Message Position 1 (Top) Banner Ad                       1X      $2,000             680W X 125H   JPEG, PNG, OR GIF   72 DPI          40K
                                                                 3X      $4,500
Insider Position 1 Banner Ad                                     1X      $1,500             680W X 125H   JPEG, PNG, OR GIF   72 DPI          40K
                                                                 3X      $3,900
Insider Position 2 - 3 Banner Ad                                 1X      $1,000             680W X 125H   JPEG, PNG, OR GIF   72 DPI          40K
                                                                 3X      $2,400
Insider Position 4 - 5 Banner Ad                                 1X      $800               680W X 125H   JPEG, PNG, OR GIF   72 DPI          40K
                                                                 3X      $1,800
*One (1) URL or email link per ad
*JPEG, PNG, and GIF static files only
*3rd party ad server tags are not accepted
*Creative materials are due 14 days before launch dates
*Send files to Morgan Thenhaus, eMedia Production Manager, at Morgan.Thenhaus@stamats.com
*The e-newsletter launch dates may be altered by ASID at anytime.

                                                                                                                                                           14
2018 MEDIA PLANNER                                        asid.org | idcanada.org

ASID.org Events
Page Advertising
                          Banner Ad Position: 8 available

                          Each year, ASID facilitates several opportunities for
                          members and non-members alike to participate in
                          career building events across the country. Programs
                          like SCALE: The ASID National Student Summit; The
                          Leadership Experience for emerging professionals and
                          mid-careerists; and Platform, a conference for design
                          industry principles, partners, and owners - ensure that
                          design professionals at every career stage have a point
                          of engagement with ASID. With all of these options, it’s
                          no surprise that the ASID Events Page is one of the most
                          visited areas of the ASID Website.

Banner Ad
  Position

                                                                                   15
2018 MEDIA PLANNER                                                     asid.org | idcanada.org

ASID.org Job Bank
Page Advertising
 Position 1                            Banner Ad Position 1: 4 available
Banner Ad

                                       Bannner Ad Position 2: 4 available

                                       The ASID Job Bank is the hub for new talent in the
                                       design industry. The job bank allows job seekers to
                                       post their resumes for review by potential employers,
                                       and allows employers to search the database of CVs to
                                       find the perfect candidates for their job openings. The
                                       Job Bank Page is the place to get noticed by interior
                                       designers and corporations alike.

                          Position 2
                          Banner Ad

                                                                                                 16
2018 MEDIA PLANNER                                                                                                                  asid.org | idcanada.org

ASID.ORG
ADVERTISING
                                                                                                                                         2018 AD RATES &
                                                                                                                                         SPECIFICATIONS

TYPE                                                                     RATES              DIMENSIONS     DISPLAY FILE        IMAGE QUALITY   FILE SIZE
Events Page Banner Ad                                                    $1,500             1170W X 125H   JPEG, PNG, OR GIF   72 DPI          40K

Job Bank Page Banner Ad - position 1                                     $1,500             1170W X 125H   JPEG, PNG, OR GIF   72 DPI          40K

Job Bank Page Banner Ad - position 2                                     $1,500             300W X 250H    JPEG, PNG, OR GIF   72 DPI          40K

*One (1) URL or email link per ad
*JPEG, PNG, and GIF static files only
*3rd party ad server tags are not accepted
*Creative materials are due 14 days before launch dates
*Send files to Morgan Thenhaus, eMedia Production Manager, at Morgan.Thenhaus@stamats.com

                                                                                                                                                            17
2018 MEDIA PLANNER                                                      asid.org | idcanada.org

ADVERTISING POLICY
PUBLISHER’S PROTECTIVE CLAUSE

ASID, IDC and the publisher reserve the right to position, revise
or refuse to publish any advertising. Ultimate responsibility for
controlling the content of i+D lies with ASID and IDC. Positioning
of advertisements is at the discretion of the publisher, unless the
advertiser has contracted for a premium guaranteed position. The
advertiser and the advertising agency agree that ASID + IDC shall
not be under any liability for the failure, for any cause, to insert any
advertisement. The publisher shall be entitled to payment upon having
completed the printing or the insertion of the advertisement and
having taken reasonable steps to see that the publication is distributed.

While every effort is made to assure the timely release of each issue,
the publisher accepts no liability for any issue that is published late.
Photographs made for, or additional costs concurred by, advertisers
are charged in addition to earned space rate.

Editorial Style Advertisements adopting a style similar to the regular
editorial style of i+D professional magazine will carry, by way of
disclaimer, the word “Advertisement” immediately above it.

                                                                                                18
2018 MEDIA PLANNER                                      asid.org | idcanada.org

CONTACTS
Tom Davies                    Olga Odeide
i+D Advertising Director      ASID Vice President,
tom.davies@stamats.com        Industry Partnership
319.861.5173                  oodeide@asid.org
                              202.675.2368
Mike Stanley
i+D Publisher                 Joseph Cephas
mike.stanley@stamats.com      ASID Vice President,
800.553.8878                  Communications
                              jcephas@asid.org
Candy Holub                   202.800.2124
i+D Production Manager
candy.holub@stamats.com       Vesna Plazacic
319.861.5025                  IDC Communications Manager
                              vplazacic@idcanada.org
Morgan Thenhaus               416.649.4429
i+D eMedia Specialist
morgan.thenhaus@stamats.com   Pamela Bailey
319.861.5169                  IDC Communications and
                              Marketing Director
Jennifer Quail                pbailey@idcanada.org
i+D Editor-in-Chief           416.649.4428
jquail@iplusdmag.com
202.840.6579, ext. 4452

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