2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018 - Royal Adelaide Show

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2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018 - Royal Adelaide Show
2018 media kit
FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018
2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018 - Royal Adelaide Show
be part of SA’s
largest event
The Royal Adelaide Show, run by the Royal Agricultural and
Horticultural Society of South Australia, is the state’s biggest annual
event. It is the ‘people’s event’ and truly offers something for
everyone including food and wine tastings, entertainment provided
by bands, dancers and comedy acrobats, exhibitions and displays,
fashion parades, competitions, animals (livestock, pets and a
farmyard nursery) and Yellow Brick Road.

The 2018 Royal Adelaide Show will be held from
Friday 31 August to Sunday 9 September 2018
at the Adelaide Showground
With all the action broadcast on the huge LED screen located in
the main arena, plus additional advertising on the main stage in the
Goyder Pavilion, advertisers have a unique opportunity to showcase
their brand to the crowds with all the benefits of digital at the
BIGGEST show in South Australia.
2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018 - Royal Adelaide Show
reach 500,000 visitors
             AGE                                 GENDER                       LOCATION OF                   HOUSEHOLD
                                                                               RESIDENCE                   COMPOSITION
                  6%                                                                 1%                               5%                     With primary school
             9%                                                                                                  6%                          children
                                                             23%               22%                          6%
                       14%                                                                                                  31%              With pre-school children
   13%
                                                                                                          6%
                                                                                                                                             With secondary school
                                                                                                          7%                                 children

    26%                                         76%                                       77%                                                With no children
                       32%                                                                                     11%          15%
                                                                                                                                             With adult children
                                                                                                                      13%                    at home
                                                                                                                                             Sole person

   Under 20             40 - 49                       Male                       Adelaide                                                    With children no longer
                                                                                                                                             living at home
   20 - 29              50 - 59                       Female                     Country SA
                                                                                                                                             Group/
   30 - 39              60+                                                      (regional/rural)
                                                                                                                                             shared household
                                                                                 Interstate
                                                                                                                                             Other

                                  ALMOST

70%                               90%                          6.1 HOURS 72%                                                      45%
of attendees visit the            of visitors visited the      average stay             indicated the best things about           indicated they are likely or
show every year or                Commercial areas with                                 the products/services on display          highly likely to buy a product/
most years                        just under 80% making at                              in the commercial pavilions is the        service that they learned about
                                  least one purchase.                                   opportunity to see/learn about/buy        in the weeks following the Royal
                                                                                        new products and services                 Adelaide Show
2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018 - Royal Adelaide Show
screen
                                                                                                                                                                                                                                                                           Park Lands Car Parking

                                                               AY
                                                            W
                                                          GH                                                                                         Bus Stop 1B
                                                  HI
                                            AC

 locations
                                         NZ

                                                                                                                                                                                                                                            HAMILTON BOULEVARD
                                                                                                                                                                   GREENHILL ROAD                                                                                                                                                             GREENHILL ROAD
                                        A                                                                                                                                                                                                                                                             Bus Stop 1C

                                                                                           E
                                                                               COOKE TERRAC
                                                Walkway
                                                                Rose 4
                                                               Car Park

                                                                                                                                                                   ROSE TERRACE                                                                                             Taxi Rank        ROSE TERRACE

                                                                 Adelaide                                        Railway                                                                                                                  Kidman
                                                               Showground                                         Entry                                                                                                                    Gates
                                                               Train Station

                                                                                                 Rose 3                                                                       Rose 2                                                                                                        Rose 1

    Capturing the                                                                               Car Park                                                                     Car Park                                                                                                      Car Park

 largest audience                                                                                Dog
                                                                                                Judging                                                                                                                                                                             Kids Carnival
                                                                                                                                                                                                                                                                                                                                     Pony
                                                                                                                                                                                                                                                                                                                                     Rides
                                                                                                                                                                                                                                                                                                                                              Entertainment               Goodwood

of South Australian’s
                                                                                                                                                                                                                                                                                                                                               Kids Corner                Road Entry

   in one location                                                                                                                                                                                                                      HAMILTON
                                                                                                                                                                                                                                       BOULEVARD                          Jubilee Pavilion
                                                                                                                                                                                                                                                                          Kids Zone
                                                                                                                                                                                                                                                                                                                                        Goyder Pavilion               Bus Stop 2

                                                                                                                 Dog Breed

   Flight Centre
                                                                                                                  Display                                                                                                                                                                    Home &

                                                                                                                                                                                                                                                                                                                    Duncan Gallery
                                                                                                                                                                    Carnival                                                                                                                 Outdoor
                                                                                                                                                                                                                                                                                              Living
                                                                                                                                                                                                                                                                                                                                       Goyder             Garden Show Bus

                                                                                     cle Lane
                                                                                                                                                                                                                                                                               Lifestyle                                                Stage              Cafe
                                                                                                                                                                                                                                                                                                                                                                    Station

                                                                       Walkway & Bicy
                                                                                                                                                                                                                                                                          Fashion &
                                                                                                                                                                                                                                                                           Beauty                                                            Food
                                                                                                                                                                                                                                                                                                                                               &
                                                                                                                                                                                                                                                                                                                                             Wine
                                                                                                                                              Sheds &                     Pet Centre                                                                                 Jubilee
                                                                                                                 Country                      Carports                Stirling Angas Hall                                                                             Cafe
                                                                                                                 Clothing                                                                                                 Boulevard                                                Stage                                                                                Ridley Entry
                                                                                                                                                                                                                            Stage

                                                                                                                                                                                          KINGSWAY                                                                                                    ATRIUM                         Food
                                                                                                                                                                                                                                                                                                                                     Court

                   Local, lots of new
                                                                                                                                                        Taste                           BankSA                                                          Royal
                                                                                                                                              CWA       South              Gourmet Food Branch                                                          Show
                                                                                                                                              Cafe     Australia               Court                                                                    Office

                                                                                                                                                                                                                                                                                                                                                                              GOODWOOD ROAD
                                                                                                                                                                                                                                                             Racing Bar

                   customers, great

                                                                                                                                                                                                                                   d
                                                                                                                                                                                              Stock

                                                                                                                                                                                                                             st ic
                                                                                                                                                                                                                               an
                                                                                                                                               Cellar                                        Journal

                                                                                                                                                                                                                           nd bl
                                                                                                                                                Door                                                                                                                             Public

                                                                                                                                                                                                                         ra u
                                                                                                                 Pig Diving

                                                                                                                                                                                                                        G P
                                                                                                                 & Racing                    Experience                                                                                                                        Grandstand
                                                                                                                                                 Farm Expo                                                                                                                                                            Showbag Hall                         Market

                    opportunity for
                                                                                                                                                                        Archives                                             Wheelchair
                                                                                                                                                                                                                             Zone                                                                                                                          Bazaar
                                                                                                                                                                                                                                                                                                                           Wayville                       Ridley
                                                                                                                                                                                                                                                                                                                           Pavilion                       Centre

                   brand awareness
                                                                                                                                                                                                 Arena
                                                                                                                                                                                                 Lounge

                                                                                                                                                                                                           Grandstand
                                                                                                                                                                    The Old                                                                                                             Public

                                                                                                                                                                                                             Public
                                                                                                                                                                   Ram Shed                                                                                                           Grandstand
                                                                                                                                               Blacksmith Shop

                                                                                                                                                                                                                                                                                                   EAST CRESCENT
                        oxfam shop
                                                                                                                                                                                                                        Members                                                                                Truck
                                                                                                                                                                     Rural

                                                                                                                            WEST BOULEVARD
                                                                                                                                                                                                                        Dining
                                                                                                                                                                    Services                                            Room                                                                                   Stop
                                                                                                                                                                     Office
                                                                                                                                                                                                                                       Main Arena
                                                                                                                                                                                                                                                                                                                                                                        SCREEN

                                                                                                                                                                                                         Grandstand
                                                                                                                                                                                                          Members
                                                                                                                                                                                                                      Members
                                                                                                                                                                                                                      Wheelchair
                                                                                                                                                                                                                      Zone

                                                                                                                                                                                                                                                                                                                                                                      LOCATIONS

                                                                                                                                                                          WEST CRESCENT
                                                                                                  e

                                                                                                                                                                                                        Ring
                                                                                                   Bicycle Lan

                                                                                                                                                                                                        Master
                                                                                                                                                                                                                                                                                      Roundhouse                    Horse
                                                                                                                                                                                                                                                                                                                   Exercise
                                                                                                                                                                                                                                                                                                                    Arena
                                                                                                                                                           Beef Cattle
                                                                                                                                                          Judging Lawn
                                                                                                     Walkway &

                                                                                                                                                                                                       The Bull Bar
                                                                                                                                                                                                                                                                                                                                                     Horse
                                                                                                                                                                                                                                                                                                                                                    Lungeing
                                                                                                                                                                                                                                                                                                                                                      Area
                                                                                                                                                                                                                                                                                    Red Dove
                                                                                                                                                                                                                                                                                      Cafe                                                                                      Bus Stop 3
                                                                                                                                                                                                            Vintage

        The exposure and
                                                                                                                                                                                                           Machinery
                                                                                                                                                                                                                                                                                                                                                    Harness Horses
                                                                                                                                                                                                                                  SOUTH BOULEVARD

         opportunities to
                                                                                                                                                                                            Pigs &                                     Milking                                   Legendairy
                                                                                                                                                                                            People                                      Barn                                     Milking Barn

       expand my business                                                                                                                Leader 1
                                                                                                                                                               Leader Street
                                                                                                                                                                  Entry                                      Leader 2
                                                                                                                                                                                                                                                                  Dairy Cattle
                                                                                                                                                                                                                                                                 Judging Lawn                                           Leader 3                                    Goodwood
                                                                                                                                                                                                                                                                                                                                                                    Tram Stop
                                                                                                                                         Car Park                                                            Car Park                                                                                                   Car Park

           Funky Faces                                                                                                                                        Bus Stop 5
                                                                                                                                                                                                                      Taxi Zone
                                                                                                                                                                                                                                       LEADER STREET                                                  Bus Stop 4

                                                                                                                                                                                                                                                                                             Advanced                                               Dairy Cattle                              Pet Centre
                                                                                                                                                      Dining/                                   Disabled toilet (B3, E15,                      Parents Room                                                                                                                                   (lower level E6)
                                                                                                                                                                                                                                                                                             Technology (B6)                                        (J17, M17)
                                                                                                                                                      Catering Precinct                         F12, L7, M3, N8, O7)                           (N8, B7)
2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018 - Royal Adelaide Show
main arena screen
Breakdown
Main Arena Slots

• 20 x 15 second TVC spots
  on the Big Screen per day
  (or equivalent airtime)
• 200 x 15 second TVC spots
  over the 10 days

The magnificent open space of the
Main Arena provides a fantastic venue
for the many attractions that take place
over the 10 days. With show jumping
to FMX Freestyle, advertisers have the
unique opportunity to run TVC or static
material with full audio to the crowds in
this captive and engaging setting.
2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018 - Royal Adelaide Show
package: goyder pavilion screen
Breakdown
Goyder Pavilion Screen

• 10 x 15 second TVC spots
  on the Big Screen per day
  (or equivalent airtime)
• 100 x 15 second TVC spots
  over the 10 days

The Goyder Pavilion will showcase
the best talent SA has to offer
with 4 daily performances from
‘LIGHTS, CAMERA, ACTION!’
Additional performances will also be
showcased from a variety of high
profile kids entertainment. TVCs will
run during the breaks and in the
run up to each performance to the
visitors passing through.
2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018 - Royal Adelaide Show
total package
Total package

• 300 x 15 second TVC spots
  over the 10 days

Material Specifications
•   TVC
    File Type  MPEG or MOV
    Codec      Video H264
               Audio AAC
    Resolution 1920 (w) x 1080 (h)
    Ratio      16:9

•   Static Slides
    JPEG         1920px (w) x 1080px (h)
2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018 - Royal Adelaide Show
exposure
  $8.61 million                                   $500k                                     $100k+
 Generated in editorial media                 Marketing investment,                     Additional media value
coverage across press, TV, radio,   including advertising on TV, press, cinema,   delivered by The Show’s broadcast
  outdoor and online in 2017             radio, outdoor, buses and online            partner, Channel 9 Adelaide

     3+ million                                      MAX                                      400k
                                                   CIRCULATION                               HOUSEHOLDS
 page views annually by nearly       The Show Magazine continues to have          Distribution for 72 page full-colour
         500,000 users               the largest individual circulation of any              glossy magazine
                                          publication in South Australia
2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018 - Royal Adelaide Show
THESHOW.COM.AU

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        L1/71 Longueville Rd Lane Cove NSW 2066
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2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018 - Royal Adelaide Show
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