2018 MEDIA KIT - Floor Daily
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FOCUS
FLOOR
2018 MEDIA KIT
Who We Are
Who We Are
Success today comes from a blending of traditional
print with digital delivery systems. Readers want
quick sound bites of information with real-time
efficiency, but they also want thorough analysis
based on research, surveys and interviews with
industry experts. Our target audience is dynamic,
and seeks information across multiple platforms
and with varying levels of granularity. Some readers
just seek the ‘what’ while others want to know the
‘why.’ Your challenge is to select a media partner
that has not only earned the respect of the target
audience as a trusted resource, but that is also
easily accessible both in print or online. Where and
how your brand message is seen speaks volumes
about your engagement in this business.
FOCUS
FLOOR
Who We Are
Shashi Caan Jeanne Matson
Designer President and CEO
Shashi Caan Collective Starnet
“ Since flooring is a key element in design, “ Floor Focus reaches the most important
it is imperative that designers stay abreast audience for the Starnet members, which is
of trends. Floor Focus is, undoubtedly, the the commercial flooring manufacturers and
best resource to help us make the decisions A&D specifiers. I enjoy every issue and find
necessary to successfully integrate flooring the information both informative and timely.”
into a winning design.”
Jay Smith Ken Weisbacher
President President
FloorExpo KW Flooring
“ I read Floor Focus as soon as it hits my “I have read Floor Focus for as long as I can
desk. They do a great job of covering the remember. I always appreciate the broad
big picture in the flooring industry. Floor perspective that the magazine presents.
Focus is a very important resource for our The radio interviews are also diverse and an
entire team.” efficient way to keep up with the industry
beyond our four walls.”
Today, the key decision makers within this industry are being bombarded with
information from every direction. We’ve discovered that the best solution for attracting
their attention is to entertain them and provide them with the best content available in
the market today—information they can use to build their own businesses or satisfy their
clients’ needs. We recognize that the task of providing insightful and pertinent interviews
and articles requires a total commitment on our part. Our audience has learned that
they can trust our seasoned in-house staff of journalists for concise and factual
data that is easy to consume.
Charlie Dilks Maryanne Adams
Chief Product Officer President/CEO
CCA Global Avalon Carpet Tile
& Flooring
Features
“From a buyer’s perspective, Floor Focus “Floor Focus publishes a great magazine that
does a great job of cutting through the provides up-to-date insight into the flooring
fluff and reporting on what’s important.” industry with information on product trends
and suppliers. And I read FloorDaily every day!”
Jeff Macco Laurence Cartledge
CEO Senior Associate
Macco’s Floor Covering Rottet Studio
Center, Inc.
“ Floor Focus offers insightful and “Floor Focus is always full of up-to-date
extremely relevant articles as well as product information, market sector analysis
interviews from flooring leaders giving and design trends featuring designers from
first-hand accounts of our business across the country. It’s a welcomed pick-up
climate. It is a great source of and carry-along that gives me an opportunity
information for us.” to get away from the barrage of electronic
mail.”
We reach key decision makers in
the retail, contract dealer, architect
and design, facility management,
builder and distributor segments
of the buying chain.
Concise Focused
Visual Most respected
Objective
Trusted
Features
2017 Special Features
Consumer Buying Habits:
What’s important to consumers when they buy flooring today.
Reports/Research:
Annual Report
Dealer Census
Commercial Market Report
Annual Sustainability Report
Polished Concrete Report
Market Trends:
Commercial Sector Flooring Trends
Color Forecast
Surveys:
Top 250 Design Survey
Retailer Survey
Commercial End-User Survey
Consumer Survey—post purchase
And more:
Vision Design Awards
Digital Marketing
Future Focus—emerging professionals awards
See calendar for more details.
Regular Columns
Floor Notes
Short news bites on industry changes
Designer Forum
Guest designers discuss flooring’s contribution to highlighted projects
Best Practices
Progressive retailer, contract dealer or distributor featured each month,
highlighting their recipe for success
Design Ovations
Target Audience
Designers provide commentary and examples of their favorite flooring trends
Focus on Leadership
Recognizing leaders we can all learn from
The Changing Face of Retail
How to give consumers an experience that exceeds expectations
Contractor’s Corner
Advice for the commercial flooring contractor
People Power
Techniques for motivating successful behavior
Tile Files
Innovative trends and developments in the ceramic and porcelain tile sector
Wood Cuts
Insight and advice on this popular product category
Flooring Forensics
From materials to installation, insights on technical issues
Floor Forum
A refreshing perspective on the people side of the business
LVT Evolution
Tracking the development of LVT, both flexible and rigid
Target Audience
Floor Focus is a national publication that reaches decision makers
in all sectors of the industry that influence which products are
selected: retail and contract dealers, designers, facility managers,
manufacturers and distributors. Our readers see us as their
#1 resource for the latest on industry trends, research, insight
and topics of value to help them make smart decisions
Target Audience
and improve their bottom line.
Consultants / Others
Related to the Industry
1.4%
Installers
1.0%
Flooring Manufacturers /
Suppliers
4.1%
Facility Managers
3.4%
Commercial Designers /
Architects Retailers/
30.3% Contract Dealers
58.3%
Distributors
1.5%
*Percentage of circulation, November 2017 BPA audit. See enclosed audit for more specifics.
Rates—Floor Focus Magazine
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Format
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or Photoshop EPS or TIFF files). Include all screen and printer fonts
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A final laser proof of the file should be provided to ensure our output
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Standards, which does not necessarily mean that exact color tone is
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crucial color match is imperative.
Ship To & Contact Information
Production Department: Karen Rochette
Email, FTP or any of the services to send large files are welcome.
Floor Focus
PO Box 3399
Chattanooga, TN 37404
Karen@FloorFocus.com
Enclose a copy of the insertion order or clearly mark the advertiser’s name and issue
date for insertion.
For any questions or concerns, contact Karen at 423-752-0400, ext. 115.
FloorDaily Website
Breaking News—Daily Interviews—Industry Events
FloorDaily is the industry’s leading source (traffic share of 74.27%)* of
breaking news and audio interviews. The combined “first news” audio/video
and headline coverage creates an ongoing conversation among industry
1
leaders and is a valuable tool.
# – in unique visitors per month**—33,200
– daily newsletter—over 16,000 email subscribers FloorDaily
– in SEO performance
Features include:
• Top news stories (updated 3x daily) • Listing and links to suppliers
• Interviews with industry leaders • Recent industry events
• Floor Focus articles • Industry event calendar
• Key economic indicators • Product news
*SimilarWeb.com **Google AnalyticsRates—FloorDaily.net
FloorDaily.net Advertising Rates
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Product Resource Guide
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Footer Banner Size: 500 x 80Editorial Calendar Residential Commercial
2018
August/
Issue January February March April May June July September October November December
Editorial Surfaces Issue: Color Forecast 2018: Surfaces Highlights: 2018 Vision Awards: Floor Focus Annual Report: Commercial Market NeoCon Highlights: Consumer Research Top 250 Design Survey: Top 100 Retailers: Year in Review 2018:
Focus A preview of the 2018 prod- Trends and forecasts Indepth summary of Design awards recognizing Statistical analysis of all Report: Indepth review of What was new, hip and Report: Answers to what Market-based statistics on Who’s on top, and what put A look back at all the key
uct and program driving interior design in highlights from Surfaces. projects with exceptional flooring segments (area rug, product trends and segment exciting from the designers’ consumers are buying today commercial flooring issues them there? events of the year.
introductions that will be commercial and residential Coverage includes new integration of flooring and carpet, hardwood, laminate, shifts. Profiles and ranking perspectives and from our and how they select where and trends from the
featured at Surfaces. sectors. products and programs in architecture. vinyl and ceramic) with a of leading manufacturers. editors’ perspectives. they buy. designers’ perspectives. Trends in Hospitality Gearing up for Surfaces:
carpet, hardwood, laminate, commentary on who’s doing Flooring: Find out how What not to miss at the show.
Beyond Las Vegas: Vinyl/LVT/WPC Report: resilient, ceramic and rugs. Hardwood Report: well and why. Digital Marketing: Retail Survey 2018: 2018 Sustainability Hardwood Flooring Trends: flooring suppliers are This report is a great tool for
New product intros from Indepth report on this Our annual look at the new Latest developments in Market feedback from Report: Who is really Specifications and product reacting to demands in this attendees to use to navigate
manufacturers not exhibiting rapidly growing flooring Trends in Corporate products and trends in this Education Flooring Trends: digital marketing practices. retailers across the U.S. on making a difference in the information plus favorites active sector. the show.
at Surfaces. category. Flooring: A look at office poplular flooring category. Find out what floors issues and trends. flooring market from an from the retail survey.
Floors@NeoCon: environmental perspective?
flooring with a special designers are specifying on Cersaie Expo Highlights: Commercial End-user
Trends in Transportation: Design Ovations: A photo preview of the
Modular Carpet Report: focus on the role flooring school campuses and why. Trends in Retail Flooring: Healthcare—Acute Care: Highlights of the Italian Survey: Market feedback re-
Interviews with design firms Pictorial highlights of new products that will be LEED and Certification
Detailed coverage of plays in workplace Interviews with A&D firms Report on the latest ceramic tile show. vealing key issues among the
to uncover the latest trends in designers’ favorite flooring. introduced at NeoCon. Update: Indepth explanation
the continued market engagement. Starnet Awards: to uncover what flooring performance floors used nation’s facility managers.
this sector. of the LEED ratings system
penetration of carpet tile. The Floor Maintenance Photo spread of winners Coverings Expo Highlights: fashions are used to build in hospitals and clinics. Top Design Picks: A pic- Report includes a ranking
and other certification
Broadloom Carpet Report: Business: What role should of this commercial design What’s new and exciting at traffic in this recovering torial of designers’ favorite of key suppliers and product
Future Leaders Among Healthcare—Senior Living: Changes in carpet contest with credits commercial sector.
programs.
Vision Design Awards NeoCon introductions from categories.
Flooring Dealers: dealers play in maintaining the annual tile/stone expo.
Evolving flooring trends in construction and styling that their customers’ floors. to the suppliers. Annual Laminate Report: Celebration: Photo spread the Top 250 Design Survey.
Spotlight on the up and Design Ovations: Greenbuild Review: A
this rapidly growing sector. today’s consumer will find Concrete Moisture: A close look at issues, of the celebration for the
coming flooring dealers. NWFA Show Highlights: Design Ovations:
interesting. Polished Concrete Report: Contractors discuss practices Pictorial highlights of trends and programs Vision Design Awards. report on innovations and
Installation Report: Report on this rapidly The latest trends and styles that minimize moisture designers’ favorite flooring. that are fueling the growth Pictorial highlights of trends in sustainable building.
Design Ovations:
Indepth coverage of changes Outdoor Flooring: growing segment. from the show. related claims. in this market. Floorcovering Distribu- designers’ favorite flooring.
Pictorial highlights of
being made to alleviate Tile and area rug trends in E-Commerce: tion Update: A look at Area Rug Report: A look
designers’ favorite flooring. Insurance Replacement: CARE Report:
shortage of trained installers. outdoor living spaces. 2018 Ceramic Tile Report: How to compete with direct Ceramic and Porcelain key initiatives with leading Branding Report: at the expanding use of area
How to capture more of this A detailed look at the Review of latest efforts to Internet sales. Favorites: A photo spread of distributors. A report on dollars spent to rugs as a soft cover over hard
Annual Backings, Carpet
Domotex Expo Highlights: Home Builder Panel: Dis- business. second largest flooring sector reduce carpet waste retailers’ favorite products. build consumer awareness surface flooring.
Pad and Underlayment
Report: Latest trends in Show highlights of largest cussion on latest trends and in the U.S. Dealer Census Report: by the flooring brands.
Social Media: Is the benefit Made in America: Coverage
backings and underlayments. international floorcovering issues in this growth sector. How many dealers are there
to dealers worth the effort? of the recent investments in
expo. Floors@Coverings by type?
U.S.-based manufacturing.
Research CMG Survey Statistical research on Quantitative research with Quantitative research of Quantitative research of Quantitative research of
entire flooring market commercial flooring retailers A&D firms contract dealers
manufacturers
Bonus • Surfaces 2018 • Environments for Aging • Fuse Alliance Meeting • 2018 NWFA • AIA Convention • NeoCon 2018 • CCA Global Summer • Greenbuild • NeoCon East • BDNY • Atlanta Rug Market
Distribution • CCA Global Meeting • High Point Market • CARE Meeting • NAFCD • Starnet Fall Meeting
• Starnet Spring Meeting • Coverings 2018
Editorial Calendar
Space December 7, 2017 January 12, 2018 February 12, 2018 March 15, 2018 April 12, 2018 May 11, 2018 June 15, 2018 July 31, 2018 September 4, 2018 October 5, 2018 November 6, 2018
Closing
Material December 12, 2017 January 17, 2018 February 15, 2018 March 20, 2018 April 17, 2018 May 16, 2018 June 20, 2018 August 3, 2018 September 7, 2018 October 10, 2018 November 9, 2018
Closing
FOCUS
FLOOREditorial Calendar FLOOR FOCUS
Issue Space Closing Material Closing Mailing Date
January December 7, 2017 December 12, 2017 January 2
February January 12 January 17 February 2
March February 12 February 15 March 5
April March 15 March 20 April 5
May April 12 April 17 May 3
June May 11 May 16 June 4
July June 15 June 20 July 9
Aug/Sep July 31 August 3 August 21
October September 4 September 7 September 25
November October 5 October 10 October 26
December November 6 November 9 November 29
Key DatesFOCUS
FLOOR
Mailing Address:
PO Box 3399
Chattanooga, TN 37404
P: 423-752-0400
F: 423-752-0401
Info@FloorFocus.com
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