Media Kit 2015 - Toronto Life
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2015 Media Kit Compelling. Cosmopolitan. Powerful. Wealthy. Stylish. Exciting. That’s Toronto, and that’s Toronto Life. D evoted to Canada’s most dynamic metropolis, Toronto Life engages a diverse community and excites them to discover the very best of their city, with a focus on food, culture, real estate and style—plus a hearty dose of politics, money and sports. Through powerful stories, entertaining features and valuable service writing, Toronto Life sets the agenda—all in a package that’s as irresistible as it is indispensable.
2015 Media Kit Compelling Content. Multi-Platform Reach. MONTHLY MAGAZINE DIGITAL & SOCIAL MEDIA Special Interest Publications M edia habits have changed and consumers are constantly on the lookout for new ways to engage and interact with information that’s relevant to them. Toronto Life provides quality content across multiple platforms so that its community of EVENTS users can choose when, where, and Tablet EDITION PROMOTION how they connect with the brand. CITY PARKS of The closer we live together, the more spaces we need to stretch out. As Toronto’s densification dilemma grows, a park renaissance is in full bloom Restaurant App CUSTOM PUBLISHING The People’s Parks How Toronto Stacks Up Parks of the Future Serious Recreationists WINE APP COMING Soon! P.�6 P.�10 P.�15 P.�20 Cover_SEND.indd 1 4/22/14 4:43:17 PM
2015 Media Kit FAST FACTS Circulation READERSHIP TORONTOLIFE.COM 87,929 611,000 TOTAL AVERAGE CIRCULATION UNIQuE VISITORS (PER ISSUE)* 54% 46% TOTAL UNIQUE TOTAL READERS 12+ 998,650 ONLINE VISITORS PER MONTH 12 MONTHLY ISSUES MALE FEMALE Up 6% since Spring 2014 within the GTA TOTAL VISITS + ANNUAL RESTAURANT GUIDE + 4 SPECIAL INTEREST ISSUES 1,504,615 TOTAL VISITS PER MONTH 84% EACH ISSUE dined out at a restaurant in the past 30 days ToTal pageviews THE ESSENTIAL READER 63 9,299,265 TOTAL PAGE VIEWS 74% PER MONTH own a home, vacation mins $103,398 AVERAGE HOUSEHOLD INCOME home or investment real estate THE AVERAGE TIME SPENT READING WEB ACCESS POINTS 22% higher than national average 33% MOBILE 11% TABLET TORONTO LIFE** 56% desktop 70% 74% 6.7 71.4% 6.1 OF READERS HAVE A UNIVERSITY more likely to DEGREE OR HIGHER spend $2,500 on clothing each year 42% more likely than national average ARE IN THE CORE 18-44 PAGE VIEWS READERS PER COPY DEMOGRAPHIC PER VISIT 47% 90% Of Readers have a House- more likely to have hold Income of $100,000+ $500,000+ in savings 41% more likely than national average or investments Sources: AAM Publisher’s SOCIAL MEDIA statement June 2014; PMB 2014 Fall two-year readership 34% database; Google Analytics: 127% OF READERS ARE OWNERS, more likely to November 2014 MANAGERS OR PROFESSIONALS have taken 3+ *Includes paid, verified and 47% more likely than national average round trip flights analyzed non-paid. 88,385+ LIKES 135,885+ FOLLOWERS in the past year **Primary readers
2015 Media Kit In EVERY ISSUE 1. Cover 2. Letters and 3. This City — 4. Navigator — Editor’s Letter A lively look at what’s A monthly look at new and interesting shopping and real LETTE RS in the city including estate in the city Tall Order At the end of “Mirvish on the Edge,” Leah McLaren’s informat ive I live near High Park, developers in my chicken with the Unfortunately, the and I’ve seen neighbourhood play planning department to get unprecedented height allowances. recurring sections featuring The Thing, Q&A, Urban Diplomat, The List, Great Spaces City often agrees article about the compromise with developers on the to planning department’s negotiations for the guidelines to avoid maximum height going to the OMB, proposed Frank where decisions are made by individuals who may not even Gehry towers, David undermines the live in Toronto. This credibility of the Mirvish is quoted planning process. entire It’s absurd that a as compromised, but saying, “People might say I as big as Toronto city The Audit, Columns, and Real Estate doesn’t have its own I appeal board, like compromise a dirty disagree.” Since when is they do New York and Chicago. in Vancouver, who can see that word? It’s a visionar —Michael Davidson, compromise is necessary leader Toronto projects benefitin y for Stage Fright g more fortunate that Jennifer than one interest. We’re I take issue with Sarah Fulford’s missal in her “Editor’s dis- of the city’s planning Keesmaat is at the helm public outrage over Letter” of the David Mirvish’s department. Camera and Ego Meter initial plan to tear down the Princess Wales theatre. Our of were protests —Penelope Wolosz, legitimate—it’s not A cynical person, Toronto over like we were upset upon reading Leah the destruction of McLaren’s take on David Mirvish has a parking lot. David Many of us saw earned a reputation his proposal as an development proposal, Mirvish’s big as a generous man of greed, with no act would have to and a devoted sup- regard for how much wonder if he really porter of the arts. the building means wanted two towers Toronto Life’s sugges- to the general pop- from the get-go. How tion that he harbours ulation. I have many EDITOR’S LETTER do you get the city a lack of respect fond to approve two massive for his father’s work the place. It’s a beautiful memories of new towers? is unfounded and theatrical Answer: submit unfair. As his sister-in-law, house with the best THE LIST a proposal for three, I have had seats and then, when the the opportunity in the city. Try watching and sightlines Jamie Kennedy fish planning depart- to observe his behav- a show from ment balks, say okay, iour for more than the last row in the “More we’ll settle for two. 50 years. His rela- corner at the Ed —Dave Craig, Toronto tionship with his parents Mirvish Theatre. should come Road close and to Nowhere was loving, most famous locavore releases in This month, the city’s more than a decade. warm, and he remains —Ryan Jones, Toronto tubes” the Here, I am old enough to remember when Toronto’s How sad that David inspired by his father’s Mirvish should in —Don McKellar, The List............. p. 76 denigrate Honest ness spirit and his creative busi- Killer Instinct his first cookbook without p. 76 things he can’t live The Chase ......... p. 78 transit system was admired for being innovative, Ed’s—a mother’s passion landmark—by thinking Toronto the arts. Ed and for “Murder in Muskoka,” 10 thing Anne’s little World relic. And how ironic, of it as a vulgar War II dress shop Zander Sherman’s clean and effective. Back in the 1980s, when I was grew into Honest August issue article given that this about what sounds vulgar relic helped Ed’s and Mirvish like a psychopathic Q&A ................ p. 18 a kid, riding public transit in Toronto was a put Mirvish where Village. Ed saved killer, left me puz- he is today. the “The crack 6| Royal Alex from zled. I can’t fathom My commute becoming a parking the rationale for Ego Meterr ......... p. 20 in the pleasant experience and a source of civic pride. I Like it or not, his lot, thus preserving publishing such I bike from my place of kitsch” is a part father’s “empire and sowing the seeds a heritage building a story in minute, grue- scandal made west end to Gilead, in Corktown, Spring 1| some and lurid detail. Camera ............ p. 22 My knife recall showing off the TTC to out-of-town visitors. of Toronto’s varied for long hours so it history. Looking at the photographs entertainment district. the King Street Toronto Life, stabbings,What’s next for news in ng a general- I’ve been using even in winter. I work Fashion of Frank Gehry’s David worked drive-by shoot- Roundup........... p. 24 hef’s knife for a helps me get some exercise. And One friend from Ottawa was particularly many designs for closely in partnership ings and other tabloid purpose Global chef’s I speed Mirvish’s King Street port and expand with them to sup- —Peter Alexander fodder? Russia” The Auditt ......... p. 26 decade. I like the way it feels in my ere s heavy traffic, when there’s impressed by the TTC’s transfer system; back project, one could on their visions. Por, Toronto ryday work tool. ough. right through. say they are nothing Seems to me that hand: a solid everyday more than contem- Toronto Life’s dra- —Pyotr Verzilov, The Urban then few cities allowed a passenger to pay one fare porary versions matic spin casts I am writing to you 7| of kitsch. David Mirvish in Myy snack p. 18 2| in regards to purpose Mirvish has contributed Certainly dark role. Leah McLaren’s a Zander Sherman’s Diplomatt ........ p. 28 My multi-purpose and use a little slip of paper to get from a streetcar a great deal to “behind-the- murder article about the condimentt I’m known Toronto’s theatre scenes” story may of my niece, Samantha aunt’s ies, and I scene, but, viewed attract sensation- myy great I use m g for my fries, over time, Mirvish Collins. to a subway without paying twice. seekers, but it misses I’m very disturbed Coming up for mustard pickle, recipe for eat themm almost Productions has an opportunity and upset with the become something to explore the sincere story, which is demeaning whichh iss like an old- ay. Like of a recycler of for- entrepreneurial to Samantha An investigative report on the turmoil at every day. goes eign musicals—cas spirit of a family and provides an fashioned relish. It hey’re the bread, they’re h cows producer’s imagination. that dull a that has given Well, here much 30 years we are, about later, needs incomplete the fact that Ford him- the mega-corp Rogers, by Kelly Pullen; an (never mindportrait. fashioned fe. to our city. Far Samantha eveerything, with everything, staff of life. in the end, will Mirvish The question is, father’s empire, from dismantling you selfwassays not he’ll the drug three new subway stops examination of how boomer parents are fundaddict and using the exact same technology—if his everyone says she was—she with that their kids, by Leah especiaally meat pies especially David wants to grow had a property tax still supporting My morning meal for anything substantial?be remembered the family legacy —Grahame Woods, can call a tiny Toronto landscape. as he scrap of paper that ink on yourrevitalizes hands andthe leaves in Scarborough straightened her life out. in your increase). gets lostfrom epilepsy, and she has surprising Even Chow, She in one of the more McLaren; and a profile of the smarty-pants suffered the mayoral contest, behind the runaway web success Wattpad. helpedoforganize twists wicches It’s better sandwiches. sandwic than ketchup. ke 8| The older I get, the my set rituals. Every more I have morning, I arrive Cobourg —Susanbag a piece of technology. Little a petition sheep’s milk Conway Mitchell, the tohas keep a Bracebridge as a fiscally conser- c My custom chef jackets at work and grab some 3| positioned herself 14 toronto life changed, transit-wise, tal’sinemergency in Toronto Toronto hospi- are October 2014 last few decades, while the city itself has vative reformer room open,who will only spend within Stay in touch collecting Standard-issue uniforms yogurt for breakfast. And pity us Sign up for our weekly newsletters stylish, so I changed enormously, expanding out, the TTC’s operating budget. more utilitarian than rapidly, in every direction. voters who must evaluate each candidate’s at torontolife.com/newsletters The result, of course, is nightmarish patchwork proposal and Byzantine fund- asked Matt Robinson brand Klaxon Howl of the local to make me flair. The front 9| My day-timer I’m an analog guy. Instead hone, I have a big leather of a of disappointment Preview: Our roundup of the week’s something with more smartphone, LETTERS_SEND.ind gridlock. Our underdeveloped transit ing scheme. Given years panel has a cool swoop. The whole planner for all my notes, d 14 mention political top stories system is most punishing on low-income and stagnation (not to thing is tailored to my body so it ments and appointments be blamed for Weekly Dish: The scoop on the hottest Torontonians who live in the inner suburbs flip-flopping), can we really looks good but still allows me to ers. It reminders. restaurants, bars and food shops and rely on the TTC for long, wretched feeling transit policy fatigue? reely. move my arms freely. doubless as a 9/2/14 The city’s traffic trouble 2:38:45 PM one has had Style: The city’s fashion trends, shop diary. I keep daily commutes. But the congestion on consequence: the openings, party pictures and more ad in the country ar in a 4| each year our roads affects big business as well; unintentionally happy My spread downtown neigh- 6-hectare farm in I have a 46-hectare an go file so I can companies can’t move goods across town revitalization of many with a garden me and few of us want long Best Restaurants app Prince Edward County back in time speedily and are wary of expanding in a bourhoods. Because so subscribe to Gilead, conjure up what I city where travel is such a headache. commutes to and from the suburbs, espe- Available on iTunes, or that supplies myy restaurant, on the rise, Toronto Life and receive the app for free. atoes and other veg- with garlic, tomatoes was doing then.hen. Who is responsible for this mess? Philip cially with gas prices forever mily experimented pockets have Torontolife.com/best-restaurants-app etables. Our family Preville, a long-time city hall watcher, under-the-radar residential comedy canon 10| in 2007, My comed THE LOOK This with living theree full-time answers that question in “Gridlocked,” become incredibly hot commodities. but we weren’t quite ready for I have an embarrassing on page 74. Preville opened the history month’s cover story (“The books, dug through financial audits and Outrageous, Viciously Absolutely iPad edition Competitive, Print subscribers, your subscription now many weekendss out ill, I spend as the rural life. Still, there habit of quoting lines the comedies that from movies— I watched ad kid when Free Style to produce a non- Record-Breaking Market,” page 45) reveals includes free access to the interactive nauseam with my four kids Spring’s best looks interviewed widely as I can. wong were growing are willing to go iPad edition. Just download the iPad app they wer are refreshingly partisan assessment of the inaction, mis- how far house-hunters We’ve probably up. We’v from the App Store, tap the in-app 5| photographs by norman management, overspending, inattention to get a Toronto toehold. My dog, Champ seen ZZoolander 30 bold. Here, seven mayor, whoever he or she “Current Print Subscriber” button and tt, He’s a mutt, and city-sabotaging political jockeying of If our new times. Same goes problem, follow the prompts. Non-subscribers can rder heavy on the border times stylish citizens the past few decades that have crippled may be, can’t fix our gridlock to the alian Austin for A interpret the top the city’s transit system. will the city’s rapid growth slow down? purchase an annual subscription collie and Australian Powers, Office Pow other impor- iPad edition for $15.99. shepherd. I got him trends of the season photograph by christopher wahl Space and Pity the mayoral candidates who have To address this question, and till when we were still Spa Toronto Life is Beverly Hills Cop. inherited the city’s transit woes. To win tant issues facing the city, Beve portraits by norman wong on the farm, so he’s We invite you this election, Olivia Chow, Rob Ford and launching an event series. had to adjust to life as panellists over John Tory are proposing massive fix-it to join us and our expert a city dog. For details, see plans that require little or no additional three evenings in October. there. October 2014 public funds. Ford has convinced many page 18. Hope to see you 92 toronto life citizens that city hall is awash in gravy, so there’s zero appetite for a big-spend civic 8/29/14 12:31:18 PM project, even if that’s just what the city —Sarah Fulford, editor@torontolife.com 92 May 2014 toronto life 20 toronto life October 2014 LIST_SEND.indd 69 NMA AWARD Look_SEND.indd 69 9/2/14 2:14:34 PM 3/31/14 3:55:27 PM ED_LETTER_SEND.indd 20 THE MOMENT The Condos Twenty-fourteen could be dubbed the year of the really huge, aggressively chiselled, skyline- on Mercer and Bisha on Blue Jays Way, to name a few. All told, we’re looking at 20,000 new WINNER photograph by daniel neuhaus changing condo. Daniel Libeskind’s elegant units, a colossal amount of square footage to 600-suite L Tower at Front and Yonge is ready absorb—even for this condo-crazed town. What Are Coming Winner of 110 Gold and for occupancy. Residents are also moving into will it do to the market? Real estate gurus argue the Cinema Tower near King and John (444 the shortage of land, rising population and echo 5. Food & Drink — 6. Culture — 7. Going Out — 8. Memoir units) and 300 Front Street West (682 units). boomers entering their property-buying years A record number Slated for completion over the next 12 months? will see to it that sales remain relatively stable. of units are about 117 Silver awards, more One Bloor at Yonge and Bloor, Pinnacle on Added bonus: our skyline looks taller, brighter to hit the market Adelaide, Tableau on Peter Street, The Mercer and shinier than ever. February 2014 toronto life 17 A roundup of the An overview of art A monthly listing of than any other magazine in Canada Moment_SEND.indd 17 12/20/13 9:14:37 AM most exciting food and and culture and the events and happenings MEMOI R Speechless beverage stories in the personalities that in Toronto including For decades, I made my living as a poet. Then I with Alzheimer’s—and was diagnosed found myself at a loss for words by dav i d m c fa dde n I don’t remember exactly when I stopped remembering. city including our are shaping the restaurants, music, years, I’d find myself pausing For I start pointing in the middle of sentences, to pictures to summon the right phrase. unable chair, an elephant—and on a chart—a cat, a toaster, a frog, a I was in my 60s: I figured tell her what each object just a part of getting older. it was people keep telling was. Yes, It was only five years ago, me to do this, do that, do the woman who would when I met need me this, do that—they become my wife, that it to perform embarrassing something was wrong. became apparent because kindergarten-level tests We fell in love, and it was they want standardized she noticed that I was wonderful. But function, measures of my cognitive missing appointments before and after the exercise things repeated to me and often needed “No, periods. I’d like to say, before I understood. Love no, no, I’m not going to scious that I was no longer made me con- because do that anymore.” But quite who I’d been, and my wife insists. She says I continue seriously seek advice to I began to in an effort, she needs to see me putting Critic column, Flavour city including The theatre, art, dance find out what was happening because she puts in an Less than two years ago, to me. Perhaps I’ve waited too effort living with me. at age 71, I received my long to say something lopogenic aphasia caused diagnosis of despite important: by Alzheimer’s disease. my condition, I am happy. logical terms, it’s a In neuro- and I have I have many joys. My type of atrophy in my a strong marriage. I had wife temporal cortex that a wonderful time helping causes me to lose my to renovate our beautiful vocabulary. By the time house on Havelock I was diagnosed, the Street in Dufferin Grove, disease had progressed and I feel blessed liv- beyond those initial ing in it. I love the cat, the flickers of memory loss—I bird feeder, my wife’s was forgetting events, cuisine, seeing movies. discussions and names. of the Month and Wine Argument, Scrapbook and Etc. My greatest joy is reading. What is it like to be me, Though I’m unable a poet without words, to remember as much a poet who can’t speak? as I used to, I savour the I know what I want to immediate experience say, but I can’t say it. Often of reading more than I have no way of tell- ever. I recently heard that ing anyone how I feel, Joseph Boyden used myself unable to understand and sometimes I find What is it like to like Robertson Davies, so on my way home the normal speech from an exercise class, of other people. I think of a word, then I stop to be me, a poet Books on College and I stopped at Balfour thinking of it, then I can’t bought several of his brilliant idea, and then remember it. I get a without words? novels. When I got home, I suddenly realized I it’s gone, instantly. already had all of Robertson and Backstory and When I can’t think of a word, I feel like I I know what I my shelves—I’ve read Davies’ books on them and didn’t remem- can’t talk at all. Some remember the word “pizza.” time ago, I couldn’t want to say, but ber. A few weeks ago, I picked up a copy of a I kept thinking book I wrote, a travelogue that it started with an right. Sometimes I misuse S, but that didn’t seem I can’t say it Scotland. I hadn’t looked called An Innocent in at it in a long time, but a word, or replace my wife asked me to read it with its opposite—chocola it to her. That gave me te for vanilla, for instance. a lot of pleasure. I have some shame. I don’t So far, I’m still able to speak very often, unless write. I do it slowly, making MEMO IR I can get the words out. I know I’ve done it well. sure that I avoid making phone I think about it, and how to dinner parties. Noise calls and going finally I would read it, and Current Obsessions bothers me more than I get it to where it’s supposed Peachy Keen interrupts my concentration it used to. It rologist to be. This is what my and makes me uneasy. refers to as “the mystery neu- The peaches and cream mostly takes care of My wife and even I can’t that only David understands,” is summer on a stick. bar at Aria Less our arrangements—tr really explain it. In the Diamonds For Sweet-corn ice management, appointments. avel, household three books: last two years, I published Art cream made with ripe Our Name Way Ontario kernels Most of my socializing a poetry collection, a memoir The has a luscious, jammy Facebook: oddly enough, is on father, and a book of travelling with my Says It All ....p. 74 centre of slow- repartee comes quickly of haikus and tanakas. Gangs of North York We Eat roasted Now peaches. The bar 77 is then F L AV O U R O F when I’m typing. and easily sonnets, I’ve also completed 102 coated Just Opened .......p. in a salty-sweet THE MONTH “Beyoncé and which I hope to publish brittle of pine As part of my treatment, soon. nutsFlavour and popcorn. $12. 108 Yes, I would like to speak. “Like a good sessions. family. Jay-Z cash in I participate in exercise I’d love to be my old self 78 Peter St., my surrogate Cold Arts Theatre They’re part of a research of the Month ....p. 647-228-2434. became no one knows for sure again, but dealer, my 83 on their & Dance .....p. 102 of street thugsproject to test whether vigorous me I’ll never write again after where my disease will Wine ................p. a group physical activity—in weeklybetrayed take me. Maybe When I was a teenager,on of them butcher knows chemistry” this case, three Chefs are taking house-made p. 105 Music ...........p. 104 and a stationary fearless—u ntil one bicycle—may one-hour sessions today. But... how to move Art ...............p. 106 I felt powerfuland help create new neural illustration by cat yelizarov ice creams and sorbets slow the decline of my connections Why do we worry? d bh a rbrain. e ry l n e mpitiful product” p. 74 Family..........p. 108 heights, goosing them to new by c hbut lessly boring, The exercise is mind- We’re only leaves on a tree. Restaurants Etc. ..............p. 110 worse still are the demands with which I find demeaning. of the research, I followed the rules Let the tree worry. herbs, spices and from rival territory. savoury HOW WE DO IT Recently, I was because they came but exercise The gang flavours to wildly in Willowdale popu-leaving class, to stick getting for fear of retribution. outready David McFadden felt is the like winner I of the 2103 The following restaurants a townhouse home, when a young not I Griffin Poetry Prize. His was and tried to go the first time,Shouting I grew up in the Vineways, and working-class families. It research are ommended by our anonymousrec- assistant family—for collection, new delicious effect ran after me my surrogate and insisted for me. That was Your the Name Down the Well, is available so thin you became like I had people looking outEmail a now. lated largely by immigrant diamondsforless.c reviewers. Restaurant submissions to memoir@torontolife.c 146 walls bills are paid by k e l ly r e i 5 Shuter St. Toronto 416.362.9944 by Toronto Life; reviews have no con- housing development, with toronto life June it belonged, 2014 om nection to advertising. a low-income having for dinner—but for many of us. d Stars are neighbours were in the attraction advances I’d rebuffed gang member whose awarded for food and wine quality, knew what your of several projects When I was 16, a again, I was Vineways was one and raped me. Once as well as presentation, service, atmosphere, ambition was home. The the Briarways, way into my house In the following names (the Willoways, LERS com- forced his and original- Twist Bliss someone I trusted. JEWEL area, all with similar ity. The reviews have “Olivia Chow’s to me that every and betrayed by RIJK SELL been selected violent always seemed funny The Argument .....p. 100 VAN BUY suffered recurring Momofuku does soft from our online directory serve in two and short- the Fernways). It somewhere. violated my ties to the gang, heavenly flavours: the TRADE ened. Because of changing as if we were going months, I cut off belligerent. After one bitter double-double pleasantly is book is classic See, Hear, Read...p. 102 specific dishes referenced menus, may not plex nearby had the suffix “way,”MEMOIR_SEND.indd When I was just 146 months old, a few and became increasinglymy mother, we became using rich Sam James made always be available. on nightmares and cereal milk (shownespresso, (and compelling) Current I was born in Barbados. to start a new life too many fights with I up. My mother wanted spoke for three years. has a sugary tang. Both above) Obsessions ........p. 104 Gold Lansdowne THE STARS my parents split while estranged. We barely streets, where I 4/28/14 10:49:29 AM sprinkled with toasted, are voter bait.” Tristram 30) has already sold and I came to Canada her time on and off the Antique Jewellery her own, so she S Good spent that and p. 102 Scrapbook...........p. 106 painter (he’s just SS Very good the Caribbean. She tried feelings of self-loathing and caramelized Corn Flakes Diamonds The young Toronto collection. my dad stayed in struggled with Gallery and the RBC Bubblicious for SSS Excellent but that crunch. $5.25. 190 University ROLEX works to the National mother and father, I began to cut myself Chef David Lee at best to be both worthlessnes s. SSSS Extraordinary 647-253-8000. Ave., conjure The Carbon Bar swirls CARTIER pastel watercolours SSSSS Perfect exhausting and overwhelm- hunks PATEK PHILIPPE His dreamily desolate tic future: boxy cities grow like double duty was contemplated suicide. of us of bubble gum in a , she took out her on the street, a few rich East images of a post-apocalyp out of THE SYMBOLS ing for her. Occasionally and screaming During my years concrete spikes burst custardy base, freezes 90 Eglinton Avenue Centre. scoop to order with each A CRITICAL ASSESSMENT OF ALL THINGS ARTFUL ...AND MORE around the Eaton moss on rocky islands, cloud explodes like a supernova. me, yelling 416-440-0123 W Restaurant and its liquid washrooms frustration on kids started hanging preacher I met a young street WWW.VANRIJK.COM are wheelchair accessible forests, and an ominous . June 6 to 28. Le Gallery, nitrogen, then sprinkles with Pop Rocks candy it O Outdoor dining in excessively. sexually One day in 1991, joy on his five to 12, I was I was moved by the season Artwork $1,800–$4,000 From the ages of for a V Kitchen has interesting creamy,y, fizzyy nostalgia after me outside the mall. the next friend who looked feel that. He spent g trip. 416-532-8467. vegetarian options 1183 Dundas St. W., p $5. 99 Queen St. E., A Bring your own bottle abused by a family He threatened to hurt face—I wanted to 416-947-7000. me down with kindness. while my mom worked. N Kitchen open past Frank’s Kitchen SS1 midnight secret three months wearing me Keeping that painful each other, he offered t W! to the black- on weekends Whenever we saw me if I told anyone. The girls were that are pared down E Serves weekend brunch sometimes NE often violent and had, encouragemen pieces continental Husband-and-wife any money that he Alex Kisilevich and-white basics—some squiggles made me an angry, Restaurant has opened almost sopho- chalk owners Frank Parhizgar in the father meals, me to in charge of The artist has a goofy, resemble exuberant I blamed my absent invited concocted the perfect mix and Shawn Cooper have past six months Eventually, he DISCOVER keeps his surreal profoundly sad child. Artwork moric humour that on a misty blackboard. July 5. Birch of fancy food, formal service to and affirmation. gospel and irreverent: photographs lively man looks into from $3,900. May 29 to tuna carpaccio-tartare and casual room. Parhizgar’s THE PRICES youth: dads are supposed I fell in love with duo, capped by two Mylar-thin for my traumatic his church, where keeping lookout Tecumseth St., my life in one image, a young an old man’s Contemporary, 129 modern. His strip loin—aged taro root chips, is light girls, give them self-worth, That was the day app for iPad. $ Mains under $10 a kiddie pool and sees in the basement for 68 and protect their little music and the arts. Toronto Life’ s FREE 416-365-3003. I was left unprotected. $$ Mains $10–$20 another, a young shaved truffles—is easily days, sizzled rare and topped face reflected; in girl spits out a foot. This show offers David Merritt cuts in the downtown core. one of the best steaks in Toronto and half the price with $$$ Mains $20–$30 $$$$ Mains $30 and make them feel safe. stopped when I was old and creating began to change. sessions where I began all united Merritt’s pieces of similar The abuse finally I started counselling diversions, the 588 College St., 416-516-5861. up video as well as photos,insouciance. From a distance, damaged and my my own, but I was my hatred of men, pencil look like soft, impressionistic $$$ O by Kisilevich’s playful June 14 to enough to stay on the to work through long but it took me a they reveal PRINT Artwork $2,000–$5,000. drawings. Up close, of 13, I started seeing SUBSCRIBERS July 5. Angell Gallery, 12 Ossington themselves to be meticulous hand- imes in DOWNTOWN Agave y Aguacate SS1 The Carbon Bar S by then. At the age of a local street gang. boys handled anger and aggression, trust again. I saw the world Ave., 416-530-0444. written calligraphy—sometin cotton- american Dinner at Queen Gilead Wine Bar S1 wrong guy, a member Sparroways, a nearby time to be able to lens. the robberies shades of grey, sometimes series, he mexican Two years after crippled Your subscription now and Khao San Road S in the emotionally The group hung out closing his canadian Chef Jamie Kennedy’s Camp Fires candy pastels. In his latest cultish Kensington Market Church’s cavernous new with through my own out I met was an enemy, restaurant, thai Toronto’s trendiest includes FREE immediate exhibit have “oh” or “beau- chef Francisco Alejandri food stall, outfitted with leather banquettes revamped Gilead Café Thai spot complex packed government housing offers seasonal The Gardiner’s WorldPride takes songs that and still draws crowds. The For years, everyone access to the interactive then redistrib- has found a buff mahogany, is a mostly fare with Ontario wine There like I had at all times. I felt raucous room families on welfare. francophone permanent home. The recommenda- features three queer challenge the tiful” in their titles, Chinatown successful is decorated with massive single moms and ready for a fight lovely, swirling tions. Pillowy roasted lansdowne/le gallery southern diversion for iPad Edition. Simply who utes the lyrics into room is loud and bright, garlic gnocchi graffiti booze, which I was Canadian artists to hurt me. I was chef David Lee house and lots of After years of therapy, up a but the over- are fried in brown butter canvases, and its tables through the from $3,000. of Note Bene. He stuffs are crowded was always a full LCBO. I started drink- to hustle for anything I needed. all effect is refined—a tap the Current Print word clouds. Artwork Bradley ceramics mainstream perfect comple- a corn pupusa and served with bottles of Singha, with deeply caramelized humour of camp. stole from the local day, I opened with braised goat, the pints of bright irony, excess and June 6 to July 5. Jessica ment to Alejandri’s inventive onion Subscriber button in-app survival mode: every pastry flaky M U S T-T R Y creates rococo dishes. but the meat flavours oddly and tender cubes of squash. orange Thai iced tea and older gang members At first, Gallery, 74 Miller St., 416-537-3125. Lengua de res—beef tongue The platters of well as cigarettes. finally able to escape Leopold L. Foulem weed and hash as muted. the famous ketchup-free and follow the prompts. busts and gaudy with crunchy plantain dressed His pork ribs, however, house-made charcuterie plate brings pad Thai. ing, and smoking carved out my own myself to love. Colonel Sanders and astringent are some of sweet and silky chicken Irresistible squash fritters but eventually, I slowly allowing company for at-risk Mathieu sculpts and little bit more, the city’s best: the dry bring Bowled Over green olives—is an offal floral vases, Paul Sanatorium liver deep-fried nest of the creamy- a days running a theatre rub properly I was just “the girlfriend,” sensation. fellow gang members premiered Pedro pâté, pickerel mousse sets, and the way I did in spicy, the meat tender Now I spend my Closed Sunday and Monday. and racy cup and saucer the respect of my The Guggenheim and nearly assembles tacky performance piece falling from the bone. pork rillettes. 4 Gilead crispy veg with tamarind solace in the arts identity, earning to help them find Reyes’ interactive 35 Baldwin St., 647-748-6448. Closed Sunday. Pl., Richard Milette I can help gang members, to $ OV 647-288-0680. $$VAE sauce for dipping. at Ruby Watchco goal of using art by youth. I hope china 99 Queen St. E., 416-947-7000. tristram teapots from mismatched in 2011, with the $$ AN for being fearless. income joy is when A surprising appetizer the star 326 Adelaide St. W., Sept. 1. $12. of stressed-out Anh Dao a reputation generated greatest them, and they like a business. We gospel music. My shards. May 29 to improve the sanity TORONTO LIFE’S yelizarov sexual abuse. I get S The Greek S piece, Reyes puts The gang was run drugs—they sold 111 Queen’s Park, George SSS 647-352-5773. $$OV and survivors of vietnamese This family-run the free app urbanites. In the BEST RESTAURANTS APP makes chocolate Subscribe today! Download Gardiner Museum, volunteers through a three-day a prize among Spadina’s spot is continental The decade-old greek Mediterranean cars and dealing were drug addicts have a real family; I live in Durham pulling B&Es, stealing Everyone had a role: the girls photograph courtesy torontolife.com/ is universal. I now 416-586-8080. many room Mother’s Dumplings S of Riverside’s /4iPad intensive training session to prepare ered storefronts. Pork-packed weath- is date central: every couple seems snack shops are the bestrestaurants get me —pain children. Every year, I Chef Lora Kirk now at torontolife.com “therapists,” who spring hottest dining trend in chinese Chef Zhen’s anything and everything. and creating diversions, the boys husband and our three warren with Daley rolls and fresh, herbal to be holding hands across sweets for starters? for their roles as illustration by cat A nage is thickened Cathy Region with my and the day I stopped cold rolls are a their nothing new, but for a series of visitors through Toronto, and with The dumpling house remains chestnut soup. candlelit table. Chef Lorenzo lookout the day I was born, great way to start (better Daley is best known that trans- will lead gallery in charge of keeping I had my own moral of Apple Inc., ingredients are velvety chocolate of milk foam, a sprinkle and iPad are trademarks to ease the angst than the Greek, King West has Toronto’s go-to destination celebrate two landmarks: Loseto’s Wagyu carpaccio, Desserts with savoury anomaly with her Apple, the Apple logo lush pastels on vellum rubbery grilled shrimp one to and trafficking. chocolate. A swish Toronto Life is a registered raina and wilson sessions designed the finish the on sugar for Beijing comfort food. photograph by gemma call its own. The focus handled the robberies about stealing but had no problem and other countries. cocktail dress to Sept. 1. The has created a delicious made creamy with organic milk registered in the U.S. tender beef cut wafer-thin, living. chocolate reduction Limited. form the little black of city life. June 28 cane). Tender grilled lemon is on tradi- Life Publishing Company surviving and started grass is nearly tional diner-style Greek Whole-wheat dumplings Ruby Watchco and Pernod and dark light. trademark of Toronto Rorschach test. Queens Quay W., pork tops vermicelli noodle upstaged by pickled carrots, dishes are a purée of fresh, earthy chestnuts and a drizzle of shows chocolate in a whole new into a post-feminist she has pro- Power Plant, 231 bowls, buffalo yogurt, a wedge water served well into the night packed with ginger-laced pork and code—I was conflicted it. filmmaker. is a playwright and which come with heaps the sweetness, sure, but it also For her latest exhibit, 416-973-4949. of house- (3:30 a.m. sweet, vinegary strands I enjoyed leaves to offset or no one could touch of Thai basil, fighting. In fact, (@CherylNembhard) on weekends). Fluffy pitas acrylics on canvas made flatbread and a of pickled to get diners talking, mint, cilantro and sawtooth of deep-fried celery duced a series of sprinkle are stuffed polenta. A dessert of sugary of a gang, like nothing cabbage. Toothsome wheat We Cheryl Nembhard (a with juicy roast chicken dish. It’s an appetizer I felt powerful in olife.com slightly soapy-tasting or pork, and noodles warm, savoury Vietnamese orange cream tart is the blood smeared with thick tzatziki; are served in a hearty broth studded tion was our ammo. to memoir@toront or said, Email submissions coriander). Cash only. 383 Spadina happiest ask for with sweet ground pork, our turf—intimida photograph by anything they did 416-465-0100. the lemony hot sauce to 730 Queen St. E., Ave., 416-598-4514. $$ WV marriage of the night. cut through earthy me. We protected up, not because of 111 Queen St. all that creamy yogurt. oyster mushrooms and E., 416-863-6006. $$$ WVA buttery would beat people FOTM_SEND.indd 73 567 King St. 78 life June 2014 braised cabbage. 421 Spadina 140 toronto life W., 416-546-1378. $VN March 2014 toronto 416-217-2008. $$ WVA Ave., May 2014 PM July 2014 toronto life 122 toronto life 6/25/14 1:39:23 4/28/14 1:16:47 PM 97 PM PM 3/31/14 12:01:14 1/27/14 3:08:36 140 LISTINGS_SEND.indd RESTO_SEND.indd 97 122 d 73 5/26/14 11:37:34 AM Memoir_SEND.indd Must_Try_SEND.ind photograph by matt tammaro; hair and makeup by crystal boyce/exclusive artists SPOTLIGHT In the first episode of the new werewolf soap Bitten, Laura Vandervoort is shackled to a rusty cage, thrashing in pain as her hands gnarl into claws, her bicuspids Wild Thing extrude into fangs and her back mutates into a hulking haunch. The Toronto actor, already beloved among the sci-fi-fantasy crowd for her gig as Supergirl on Smallville, plays Elena Michaels, the world’s only Laura Vandervoort stars TV female lycanthrope. At first glance, Vandervoort seems more BITTEN as a ferocious she-wolf on prey than predator, with her round cheeks, kittenish voice and STARRING LAURA VANDERVOORT the new series Bitten guileless gum-ball eyes, but she subverts every expectation. As SPACE she prowls, growls and pounces, she creates a new kind of SATURDAYS AT 9 P.M. fairy-tale damsel: the beauty who becomes a beast. January 2014 toronto life 99
2015 Media Kit mainbook January July Monthly Publication Ad Close Ad Due On Sale Winter Survival Guide January Nov 7 Nov 14 Dec 11 Plus: Stress-Free Guide to Plus: Travel Feature, February Dec 11 Dec 19 Jan 22 Travel, Best Sparkling Wines, The New Gourmet Ice Creams High-End Retirement Homes March Jan 16 Jan 23 Feb 19 April Feb 12 Feb 20 Mar 19 August + Annual Restaurant Guide Feb 5 Feb 11 Mar 19 February Best of the City Crisis in the Inner Suburbs May Mar 20 Mar 27 Apr 23 Plus: Meditation Guide, June Apr 17 Apr 24 May 21 The New Power Lunch September July May 14 May 22 Jun 18 August Jun 19 Jun 26 Jul 23 Plus: Guide to Tiff, March Fall Shopping Guide, September Jul 17 Jul 24 Aug 20 Real Estate: McMansion Wars Late Night Dining October Aug 21 Aug 28 Sep 24 Plus: Guide to New Car Apps, November Sep 18 Sep 25 Oct 22 Wine Bars December Oct 16 Oct 23 Nov 19 October Real Estate April Plus: The City’s Sexiest Chefs, Top 20 New Restaurants Smart Homes Feature Plus: Extended Great Spaces MAINBOOK RATES (Net) 1–2 x 3–5 X 6+ Special Add-On: DPS $24,695 $23,950 $22,225 Annual Restaurant Guide November Page + 1/3 vertical $16,970 $16,460 $15,275 The Money Issue Plus: Extended Great Spaces Full page $13,005 $12,615 $11,705 May 2/3 vertical $10,405 $10,095 $9,365 The Wolves of Bay Street 1/2 horizontal $8,845 $8,575 $7,960 Plus: Toronto Style Guide December 1/3 vertical or square $5,850 $5,680 $5,265 Toronto’s Most Influential Plus: Holiday Shopping, 1/6 vertical $2,860 $2,775 $2,575 June Food and Entertaining Guide premium positioning IFC OBC IBC Reasons to Love Toronto $27,945 $16,905 $15,215 Plus: Juice Cleanse Guide, Best Craft Beers Please note: Advertiser and Advertising Agency are jointly and severally liable for payment. The publisher will not release advertising agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc. *Editorial content subject to change
2015 Media Kit Special interest publications Real Estate Stylebook Special Interest The ultimate guide to buying Find out who makes the list and selling in Toronto including of The City’s Best Dressed. Publications Ad Close Ad Due On Sale “Where to Buy Now”—our This exciting collector’s Real Estate Feb 20 Mar 6 Apr 2 best-selling, neighbourhood-by- issue is an annual tradition Neighbourhoods Apr 24 May 8 Jun 4 neighbourhood guide—plus and for Torontonians who are Stylebook Jul 31 Aug 14 Sep 10 an insider’s look at the condo passionate about fashion and market. New this year: “Great beauty. We’ll unveil our picks, Eating & Drinking Sep 25 Oct 9 Nov 5 Spaces,” a special section on their fashion and beauty amazing home décor in the city. secrets, shopping habits and much more. Neighbourhoods Special interest An authoritative guide to Eating and Drinking Stylebook, Eating navigating the town—featuring A food lover’s guide to the city publication RATES (Net) Real Estate Neighbourhoods & Drinking the top 350 places to eat, drink with reviews for over 1,500 DPS $9,065 $8,840 $9,295 and shop in Toronto’s most Toronto Life-recommended Full page $4,775 $4,650 $4,890 exciting neighbourhoods. restaurants, bars, food shops, 2/3 vertical $3,815 $3,720 $3,910 and wines. Plus: recipes for the most sought-after dishes by the 1/2 horizontal $3,145 $3,105 $3,180 city’s best chefs, as tested by 1/3 vertical/square $2,270 $2,090 $2,450 Toronto Life. 1/6 vertical $1,530 $1,490 $1,580 premium positioning IFC $11,330 $11,050 $11,620 OBC $6,205 $6,050 $6,360 IBC $5,485 $5,350 $5,625 Please note: Advertiser and Advertising Agency are jointly and severally liable for payment. The publisher will not release advertising *Editorial content subject to change agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc.
2015 Media Kit TABLET EDITION Discover the newly-launched tablet edition, an ADDED FEATURES engaging and dynamic way to experience • Hot spot buttons to trigger features • Web frames showing web-based content Toronto Life’s award-winning print edition. • Pan and zoom and stills for off-line readers The tablet edition offers readers an enhanced • 3D product images with user controllable • eCommerce capabilities through links to experience with Toronto Life through the added viewing order pages on the web functionality of multimedia and interactive • Links to launch active in-app browsing • Scrolling text boxes features including image galleries, videos, maps and expandable graphics, extended • Animated text and images content and more. • Rub and reveal Best of Fall Movies & TV IMAGE GALLERY: VIDEO / AUDIO: The Captive Jon Stewart makes his directorial debut with Rosewater, a tense political thriller • Autoplay or user-initiated slideshows • Full screen or in-frame video viewing about the imprisoned Iranian-Canadian • Audio overlays and button controlled journalist Maziar Bahari In May 2009, a few weeks before the Iranian presidential elec- tion, Daily Show correspondent Jason Jones flew to Tehran and sounds interviewed the Iranian-Canadian Newsweek journalist Maziar Bahari. Four days after the clip aired, Bahari, who split his time between Tehran and Toronto, was arrested at his mother’s house and taken to the notorious Evin prison, where he was held and tortured for 118 days; his interrogators had seen the Daily Show interview and decided he was in cahoots with the western media. Five years later, Jon Stewart— probably feeling a little guilty—makes his directorial debut with the Bahari biopic Rosewater, starring the Latin lothario Gael García Bernal (the real Bahari looks more like Eugene Levy). A political thriller seems an odd fit for the quippy fake- news pundit, but he pulls it off: the film sprinkles dark humour amid the Argo-esque seriosity. The most unsettling laughs come from Bahari’s Revolutionary Guard interrogator, dubbed Mr. Rosewater for his sweet, soapy scent. Played by the Danish actor Kim Bodnia, he’s a moronic Cro-Magnon whose cartoonish fervour slides into deranged violence. It’s scathing, scary political commentary—Jon Stewart at his indignant best. Nov. 7. The Prize Fighters Every movie released between September and December is INTERSTELLAR The movie: In a dreary future, UNBROKEN FOXCATCHER The movie: Angelina Jolie directs The movie: Wrestling brothers pure Oscar bait. order has collapsed, food is the biopic of Louis Zamperini, who Mark and Dave Schultz (a well- Here, five films scarce and humanity’s only hope is a newly discovered became a World War II hero after muscled Channing Tatum and surviving a plane crash in the Mark Ruffalo) tumble into a clamouring for the photograph of rosewater by laith al-majal wormhole that leads to another Pacific, 47 days on a raft and two fraught, violent relationship Academy’s attention solar system. The clout: Director Christopher years in a Japanese prison camp. with their schizophrenic backer, The clout: Laura Hillenbrand’s John du Pont (Steve Carell). Nolan signed a slew of previous bestseller is the kind of elite source The clout: Miller’s last two winners and nominees, including material that Academy voters features—Capote and Anne Hathaway, Jessica adore: the adaptation of her last Moneyball—both netted best Chastain, Michael Caine, book, Seabiscuit, got seven noms, picture nods. Matt Damon and, last year’s including one for best picture. The bait: The drama has two award-season darling, Matthew The bait: Fêting World War II films elements that often pay off come McConaughey. is an Oscar cliché; this one throws Oscar night: a disturbing true story The bait: With a suite of dizzying in a lone-survivor subplot—à la and, in Carell, a lead rendered space sequences, the film rides Life of Pi or 127 Hours—for good unrecognizable by a prosthetic Gravity’s wave of success. Nov. 7. measure. Dec. 25. nose. Nov. 14. 114 toronto life October 2014 BestOfFall_SEND.indd 114 8/28/14 4:24:35 PM
2015 Media Kit Torontolife.com 2014 WINNER T of Best Mobile Solution orontolife.com is among North America’s best at the Canadian Online Publishing Awards city websites. It is Toronto’s most sophisticated destination for up-to-the-minute news, real estate Mobile Accessibility stories, shopping tips, restaurant recommendations, Torontolife.com is a fully photo galleries, buzz-worthy gossip and much more. responsive website so it looks great and is easily accessible regardless of the device it appears on. The most popular sections on the site are the feature Currently 34% of users blogs, updated frequently throughout the day: access torontolife.com through smartphones and an additional 10% through tablets. THE DISH: THE INFORMER: THE GOODS: Coverage The latest restaurant The discerning of store openings, and nightlife buzz mediavore’s take on shopping deals and the news of the day fashion gossip Social Media Toronto Life’s Facebook, Twitter, Google+ and Pinterest audiences are some of the most engaged in the country. Reaching nearly a million active and discerning online consumers, Toronto Life’s social media platforms are a powerful tool for spreading your message.
2015 Media Kit eNewsletters & eBlasts Preview: THE Dish: THE GOODS: The weekly roundup of exclusive The scoop on the latest restaurant A look at the city’s fashion trends, online stories, top things to do and food shop openings, coverage new shop openings, designer around the city and engaging of the local food scene and the latest collaborations, party coverage features from the print edition print magazine features and reviews and more 23,710+ subscribers 20,490+ subscribers 16,320+ subscribers Dedicated eBlasts Torontolife.com’s City Insider list is comprised of 17,000+ subscribers who have opted in to receive communications from Toronto Life’s partners. Working with Toronto Life, brands can engage users through custom designed eBlasts that offer 100% share of voice, delivered directly into the inboxes of Toronto Life’s users.
2015 Media Kit Digital Integration Takeovers Video Interstitials Advertorials Seamlessly integrate your brand into Showcase video ad content with interstitials that Torontolife.com can work with brands to Toronto Life’s homepage or target one of three launch upon arrival to torontolife.com. This new showcase client-supplied advertorial content blogs with a branded takeover. The high-impact ad positioning offers brands the opportunity to and bring it to life on the website in a variety of execution offers your brand exclusive access to take over the page with multimedia content. formats including videos, recipes, quizzes, polls, Toronto Life’s digital users. contest entries, slideshows and more. WAITING FOR NEW IMAGE, LCBO OCT 12 Native Advertising Custom Contests TOdo Listings Torontolife.com’s editors can work with clients Contests on torontolife.com offer a great Torontolife.com’s TOdo listings feature to develop branded editorial content to drive opportunity to showcase your brand and develop expanding ads that highlight upcoming events, user engagement. Native advertising is offered an opt-in database for extended marketing attractions and special offers with images in a variety of formats including blog posts, initiatives. Work with Toronto Life’s team to and text. The listings area also promoted with videos, articles and more. build a creative contest specific to your brand. Toronto Life’s Preview eNewsletter and a shared eBlast to the City Insider’s list to ensure maximum exposure to users.
2015 Media Kit Integrated Event sponsorships Red Carpet Events Love Your City Since 2012, Toronto Life has quickly gained a Toronto Life’s Love Your City event series reputation for holding keys to the most coveted features exciting curated events that offer events of the season. Toronto Life’s two marquee readers exclusive access to unique experiences events of the year, Most Stylish and Most in food and drink, real estate, arts and culture, Influential, have welcomed an elite list consisting and much more. of Toronto’s jet-set, movers and shakers and notable society guests in diverse industries.
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