20 23 STRATEGIC PLAN GULFSTREAM GOODWILL INDUSTRIES - Squarespace

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STRATEGIC PLAN
GULFSTREAM GOODWILL INDUSTRIES

Executive Summary

As we enter into the third decade of the 21st century, it has never been more critical for
organizations such as Gulfstream Goodwill Industries (GGI) to have a sound strategic plan. The
world is changing at a pace that is unprecedented. This rapid change is creating significant
challenges for those organizations stuck in the status quo, either by choice, or an inability to
determine a path when it is not clearly defined. To remain relevant in a rapidly changing
environment, an organization needs to be prepared to challenge status quo.

This document is the culmination of a comprehensive strategic planning process that occurred
throughout 2019. As part of the process, Gulfstream Goodwill enlisted extensive feedback from
both internal and external stakeholders. The process included, but was not limited to:
    A community needs assessment to make sure our mission was aligned with community need
    A SWOTV assessment that identified GGI’s strengths, weaknesses, opportunities, and threats
    An internal survey of our employees where we sought input on our mission, vision, and values
What we found was great alignment with several of our mission programs, most notably in the
services GGI provides in addressing homelessness and affordable housing, as well as programs
providing education, training, and other supports for persons with disabilities and other barriers to
employment.

From there we identified five “pillars of focus” for the organization over the next three years. These
include: financial stability, growing revenue, focused mission, investing in ourselves, and telling our
story. These are defined over the next few pages of this document.

We also made some changes in our vision and values, making eliminating poverty as the
cornerstone of why we exist and what we want to help achieve in our community. We also added
innovation as a key value for the first time.

Goodwill’s founder Reverend Edgar Helms' vision of eradicating poverty through the power of work
has not changed. It is as strong as ever. It is important that we embrace our past. It serves as the
compass that provides us clarity and guidance each day. At the same time, the way Helms' vision
was executed has changed dramatically over the past 118 years. It took innovation to ensure
Goodwill remained relevant throughout many periods of change along the way. We are in a period
of significant change. We realize that to remain relevant we must re-imagine our future.

I want to thank everyone who supported Gulfstream Goodwill in the creation of this strategic plan.

Keith Kennedy

President and CEO

                                 02 | STRATEGIC PLAN

MISSION

      Changing Lives through Employment, Training, and Housing.

      VISION

      Vibrant communities, free of poverty, homelessness, and
      unemployment.

      VALUES

      Respect: Communicating professionally, allowing opinions to be
      heard, acknowledging that each person has their own morals and
      ethics
R
      Appreciation: Employees as well as the organization will seek
      ways to positively reinforce other employees
      Accountability: Accepting responsibility for tasks and actions
A Integrity: Conducting business with a high degree of honesty and
      fairness; not engaging in acts of a dishonest or fraudulent nature;
      alignment of one's promise and reliability to complete expectations;
      open and effective communication
  I   Innovation: Cultivation of new ideas and business strategies

      Service Excellence: Servant leadership; service delivery beyond
      the recipient's expectation
S     Equity: Supporting and encouraging employees to enhance their
      skills; modeling the behavior expected from all employees and
      supporting all aspects of Goodwill; inclusivity of all team members
      and persons served
E     Empowerment: Investing in ourselves; professional development
      to achieve optimal performance

                       03 | STRATEGIC PLAN

Pillar I: Fiscal Sustainability

We will strengthen the fiscal health of the
organization by exercising sound business
practices and strategic building of operational
reserves and organizational assets that support
future growth.

Pillar II: Growing Revenue

We will grow our retail and contracts businesses
in both gross sales and net contribution through
innovation, expansion, and fiscal stewardship.

Pillar III: Focused Mission

We will focus our mission initiatives to align with
community needs and focus our efforts to
increase the quality vs. the quantity of services
we provide.
Photo by Tracey Benson Photography. https://www.tbensonphoto.com/

Pillar IV: Investing in Ourselves

We must invest in our infrastructure to compete in
today’s marketplace. This includes equipment,
technology, people, and marketing.

Pillar V: Telling Our Story

We will engage our community at every
opportunity to establish relationships that promote
and support the organization through donating,
shopping, philanthropy, and advocacy.

Operating cash on hand 30 days
      $4M in operating reserves
      Maintain a current ratio of 2+
      Decrease organization expense to revenue ratio to .95
 I    Increase owned assets for the organization by 2
      Decrease days in accounts receivable to 35 in 2020

      Decreasing donated goods expense to revenue ratio to .75
      Increasing gross retail sales to $38M
      Increasing the average transaction to $15
      Increasing donor value to $38
      Donors per household 1.2 (1M Donors)
II    Contracts E/R .86
      Contracts gross sales $5M

      Serve 9,911 individuals in intensive services
      Serve 30,000 through Homeless Hotline at Lewis Center
      Serve 6675 through Lighthouse services
      Place 225 people in employment
      Graduate 66 students from the Charter School

III   Graduate 15 individuals from Supportive Housing
      20% Increase of persons into permanent housing including PSH, RRH,
      reunification with family and/or community based housing
      Streamline expense to revenue to 1.05

      Organizational turnover at

HOMELESS RESIDENTIAL PROGRAMS

    Gulfstream Goodwill's Homeless Residential Programs provide permanent supportive
    housing that is safe, comfortable, and affordable for single adults with disabilities who are
P   homeless and/or at risk for homelessness. Gulfstream Goodwill utilizes a person centered
    approach while adhering to the Housing First Model in all of our housing programs. Wrap
    around services including, but not limited to, counseling, life skills development, peer
    support, case management, job placement, financial literacy education, and psychiatric
    services are offered.

R   JUSTICE SERVICES PROGRAMS

    Palm Beach County and Gulfstream Goodwill Industries work in collaboration with the
    Florida Department of Corrections (DC) to provide re-entry services to individuals who are
    returning home from a period of incarceration. Each participant served through
    Gulfstream Goodwill’s Adult Re-entry Services receives a Master Level Case Manager,

O   under the supervision of the Clinical Team Leader who works with them to address their
    needs and concerns. The participant is given the tools and guidance to deal with the
    barriers created by their past, creating a pathway to their future. The goals of the program
    are to help participants develop a better and more productive life for themselves and their
    families, reduce recidivism and increase public safety throughout Palm Beach County.

G   GULFSTREAM GOODWILL ACADEMIES
    Gulfstream Goodwill Academies is a public charter school, chartered by The School District
    of Palm Beach County and managed by Gulfstream Goodwill Industries. The purpose of
    the Transition to Life Academy is to serve students with disabilities, ages 16-21, who are
    seeking or have graduated with a Special Diploma, or who have deferred graduation and
    are transitioning from school to work.

A
    LIGHTHOUSE FOR THE BLIND

    The Lighthouse assists persons with visual impairments to develop their capabilities to the
    fullest, and to utilize them in the pursuits of life, which are the right and privilege of all. For
    more than 70 years, since 1946, Lighthouse for the Blind of the Palm Beaches has been

M   providing direct education and rehabilitation services to people who are blind or visually
    impaired.

    ADULT DAY TRAINING (TRANSITIONS)
    Gulfstream Goodwill operates several Transitions Programs, which are day programs for
    adults who have developmental disabilities. Our programs use an evidence-based training
    curriculum which meets the varying needs of the program participants. Our staff works
    individually with participants to help them identify goals and develop the skills needed to
    achieve these goals.
                                 06 | STRATEGIC PLAN

STORES AND DONATION CENTERS

    Gulfstream Goodwill Industries operates 26 retail thrift stores, 2 outlet centers, and 40
    donation centers in five counties. Our retail locations can be found in Palm Beach, Martin,
R   St. Lucie, Indian River and Okeechobee counties.

    BLUEBOX

    Goodwill Bluebox – SUSTAINABLE • UPCYCLED • RESPONSIBLE Bluebox Originals is

E   an original clothing line by Goodwill, through the Goodwill Bluebox platform. Bluebox
    Originals is a line of recycled clothing, sourced from salvage and damaged clothing, and
    repaired through acid-washing, dyeing, screen-printing, or tailoring. The recycled clothing is
    then sold on the Goodwill Bluebox website.

T   GOODFRIEND

    GoodFriend Discount Club is our retail program where members save 25% off every
    purchase for one full calendar year. In addition to these savings, members also receive
    sneak peeks, exclusive offers and invites to member only events. There is an annual fee of
    only $25 per member.

A   EBAY BOOKS

    Support the mission of Gulfstream Goodwill by shopping our Ebay store, which features
    thousands of books of all types - self help, fitness, cooking, fiction, non fiction, children’s
    books and much, much more!

I
    SHOPGOODWILL

    ShopGoodwill.com is our online auction site. Customers bid or purchase at “Bid Now” price
    on items donated to our Goodwill stores. Customers love the unique items to purchase
    knowing they are supporting the mission of Goodwill to fund education and training for

L   people with disabilities.

                                      07 | STRATEGIC PLAN

SUPPORT THE MISSION

By donating to Gulfstream Goodwill Industries, you directly support
individuals and families right here in our community. From assisting
individuals with supportive housing, to providing job training skills, to
providing reentry services, Gulfstream Goodwill Industries has been helping
create communities that embrace and empower those that need a hand.

Whether your donation is monetary or in the form of a merchandise donation,
or support through shopping at our retail and ecommerce stores, we
appreciate your support. To make a monetary donation, please visit our
giving portal at https://www.gulfstreamgoodwill.org/take-action.

                           1715 Tiffany Drive East
                         West Palm Beach, FL 33407
                         www.gulfstreamgoodwill.org