YOUTH EMPLOYMENT IN THE AFRICAN PRIVATE SECTOR - Survey Results - Oliver Wyman

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YOUTH EMPLOYMENT IN THE AFRICAN PRIVATE SECTOR - Survey Results - Oliver Wyman
YOUTH EMPLOYMENT
IN THE AFRICAN
PRIVATE SECTOR
Survey Results

May 2020
YOUTH EMPLOYMENT IN THE AFRICAN PRIVATE SECTOR - Survey Results - Oliver Wyman
CONTENTS

 01              02                  03          04
 Introduction    Executive summary   Deep dive   Appendix
                                                 Country level data

© Oliver Wyman                                                        2
YOUTH EMPLOYMENT IN THE AFRICAN PRIVATE SECTOR - Survey Results - Oliver Wyman
1
INTRODUCTION
YOUTH EMPLOYMENT IN THE AFRICAN PRIVATE SECTOR - Survey Results - Oliver Wyman
THE SURVEY AIMS TO CAPTURE AFRICAN YOUTH PERCEPTION OF THE PRIVATE SECTOR

Purpose                                                    Approach

While Africa’s economic growth is strong, there is an      In April 2020, Oliver Wyman and Junior Achievement Africa
urgent need to maximize sustainable growth through         surveyed 2,600+ youth across six countries in Africa,
utilizing one of its greatest assets; its youth.           following a four-step approach:
Africa’s youth population is rapidly growing
and is expected to reach 830 million by 2050.                      DESIGN
A strong private sector is required to satisfy the large           Design survey questions
and growing demand of Africa’s youth population.
It is critical to capture youth’s perspectives                     DEPLOY
and understand their needs in order to shape                       Share survey link through distribution channels
the private sector of the future.                                  (Social media, JA Africa network, email, WhatsApp)
The survey aims to derive insights upon which
key ecosystem stakeholders and decision-makers
                                                                   ANALYZE
(e.g. government, private sector, NGOs, education
institutions) can act to best equip youth for the                  Analyze survey results and extract key insights
ever-changing job market.
                                                                   VALIDATE
                                                                   Hold workshops with private sector and educational
                                                                   institution representatives

                                                                                                                        4
YOUTH EMPLOYMENT IN THE AFRICAN PRIVATE SECTOR - Survey Results - Oliver Wyman
OLIVER WYMAN IS A GLOBAL MANAGEMENT CONSULTING FIRM WITH EXPERIENCE
ACROSS 15+ MARKETS ON THE AFRICAN CONTINENT

                                                Industry knowledge                  Capabilities
                                                More than 30 years of               Broad expertise in functional
                               Founded 1984
                                                experience in consulting            areas, with 400 partners
Oliver Wyman Group is part                      with leading companies              worldwide
of Marsh & McLennan
Companies, the NYSE traded                      •   Automotive                      • Sustainability Center
$17 BN+ global professional                     •   Aviation, Aerospace & Defense   • Actuarial
services firm                  5,000+           •   Business Services               • Corporate Finance
                                                                                      & Restructuring
                                                •   Communication, Media
                               Colleagues
Oliver Wyman has a long-term                        & Technology                    • Digital
                                                •   Distribution & Wholesale        • Operations
commitment to Africa and has
                                                •   Educational                     • Oliver Wyman Labs
worked across the continent                     •   Energy                          • Organizational Effectiveness
over the past 20 years, with   US$2.1 BN        •   Financial Services              • Pricing, Sales and Marketing
an office in Johannesburg,     Revenue (2019)   •   Health and Life Sciences        • Risk Management
South Africa                                    •   Industrial Products             • Service Operations
                                                •   Public Sector                   • Strategic Information
                                                •   Retail & Consumer Products        Technology
                               30 countries     •
                                                •
                                                    Surface Transportation
                                                    Travel & Leisure
                                                                                    • Strategy

                                                +                     Brand strategy and design

                               60 offices
                                                +                     Economic advice on competition,
                                                                      regulation and litigation

                                                                                                                     5
YOUTH EMPLOYMENT IN THE AFRICAN PRIVATE SECTOR - Survey Results - Oliver Wyman
JUNIOR ACHIEVEMENT AFRICA PROVIDES YOUTH WITH TRAINING PROGRAMS
TO BRIDGE THE GAP BETWEEN CLASSROOM EDUCATION AND THE WORLD OF WORK

Junior Achievement Africa (JA Africa) is a non-
profit organization which builds skills and access
to employment for youth across Africa.
                                                     76           1,692
JA Africa’s mission is to foster social mobility     Curricula    Teachers
and financial inclusion among African youth
through financial literacy, improved
employability and microenterprise creation.

Since its inception in 1979, JA Africa has built
offices in 15 countries and collectively reaches
                                                     1,420        4.1 MN+
more than 250,000 youth annually.                                 Contacts hours
                                                     Schools
Focus areas are entrepreneurship education,
workforce readiness and financial literacy.

                                                     3,149        255,896
                                                     Volunteers   Students

                                                                                   6
YOUTH EMPLOYMENT IN THE AFRICAN PRIVATE SECTOR - Survey Results - Oliver Wyman
THE SURVEY REPRESENTS YOUTH’S OPINION ACROSS
SIX AFRICAN COUNTRIES

Survey overview                      Distributed to six countries

Comprised of 20 questions                  Eswatini
covering six topics:
• Perception of the private sector
                                           Ghana
• Future employment options
• Industries driving the
  private sector                           Kenya

• Key deterrents and challenges
  for youth                                Nigeria
• Perceived skills gap
• Workplace readiness                      South Africa

                                           Zimbabwe

                                                                    7
YOUTH EMPLOYMENT IN THE AFRICAN PRIVATE SECTOR - Survey Results - Oliver Wyman
MORE THAN 2,600 YOUTH AGED 16–35 PARTICIPATED,
AND STUDENTS FORMED THE LARGEST GROUP
OF RESPONDENTS
Respondent overview

2,650 respondents
Gender breakdown

Female                                                                               57%
 Male                                                           43%

Age breakdown

16–20                                                                                41%
21–25                                                                  34%
26–30                                17%
31–35              8%

Occupation breakdown
    55%

                17%
                              11%              9%              4%               4%
   Student   Unemployed   Private sector   Self-employed   Public sector      Non-profit
                            employee                        employee       sector employee

                                                                                             8
YOUTH EMPLOYMENT IN THE AFRICAN PRIVATE SECTOR - Survey Results - Oliver Wyman
WE ALSO CONDUCTED THREE VIRTUAL FOCUS GROUPS
TO CAPTURE THE REACTION OF THE SURVERY RESULTS

Focus group participants (private sector and educational participants)

• A-League Consult                           • Mahlubi’s Palette
• African Business Centre for                • Mombasa County Govt
  Developing Education
                                             • Masawara PLC
• African Leadership Academy
                                             • Old Mutual Foundation
• Agile Communication Group
                                             • Project Management Institute
• Bantu African Boutique
                                             • Post Bank
• Bank of America Merrill Lynch
                                             • Smiling Through Investment
• Citibank
                                             • Safaricom Foundation
• Cloud Smiths
                                             • Vuyis Deli Cakes
• Eswatini Youth Enterprise Revolving Fund
                                             • Verraki
• Eswatini Multi - Media
                                             • Venture Garden Group
• Ernst and Young
• First Capital Bank
• FirstRand
• Institute of Advanced Technology
• Lagos Business School
• Lulote BMEP
• Lighthouse Projects
• Lagos Business School

                                                                              9
YOUTH EMPLOYMENT IN THE AFRICAN PRIVATE SECTOR - Survey Results - Oliver Wyman
2
EXECUTIVE SUMMARY
KEY
INSIGHTS              83%                            91%                               57%
                      of youth expect the private    of youth aspire to start a        believe youth typically lack
                      sector to grow in the next     business in their country         the years of experience
African youth have    five years                                                       required by job opportunities
a positive outlook
and entrepreneurial
aspirations despite
facing a number
of challenges in
                      54%                           66%                                50%
                      of students believe that      of employed youth find lack        of youth believe there
the private sector    there is lack of desirable    of job security as a key           is a shortage of job
                      opportunities for graduates   deterrent to the private           opportunities in the
                                                    sector                             private sector

                      40%                           93%
                      of employed youth see         of youth believe they need to update
                      nepotism as a key challenge   their current education and skills to
                      in the private sector         adapt to the labor market

                                                                                                                  11
KEY RECOMMENDATIONS FROM FOCUS GROUPS

                  01
                                                  02
                                                                                  03
                  Educational institutions        Private sector                  Government
                  Curricula needs to be           Partner with education sector   Partner with private sector and
                  restructured to include:        to provide:                     educational institutions to:
                  • Entrepreneurial courses       • Robust training programs      • Upgrade public education
                    with practical teaching         specifically for graduates      curriculum to enhance
                    (e.g. business strategy,                                        workplace readiness
                                                  • Work experience
                    financing)                                                      (e.g. business knowledge,
                                                    opportunities (e.g. job
                  • Career guidance                                                 critical thinking)
                                                    shadowing, internships)
                    on leveraging skills                                          • Provide tax breaks for
                                                  • Mentoring programs
                    gained from non-work                                            employers who support
                                                    matching employees
                    experience (e.g. extra                                          education of workers
                                                    to students
                    curriculars)
                                                  • Guidance on graduate roles
                  • Training on job application
                                                    to tackle misalignment of
                    process (e.g. job search,
                                                    expectations and reality
                    CV workshops, interview
                    preparation)
                  • Workplace readiness
                    programs integrated in
                    curriculum (e.g. coaching
                    on soft skills such as
                    team building)

                                                                                                                12
3
DEEP DIVE
Young people are the most
precious resource of the region;
Africa can only thrive if the young
people thrive
                                 Mabingue Ngom,
  United Nations Population Fund Regional Director

                                                     14
YOUTH HAVE POSITIVE ATTITUDE TOWARDS PRIVATE SECTOR CONTRIBUTION
TO THE ECONOMY

76%
                         High   Ghana
                                (92%)

of Africa’s youth feel
positively about the
private sector’s                All countries
contribution to the             (76%)
economy

                         Low    South Africa
                                (63%)

                                                                   15
MOST YOUTH ARE OPTIMISTIC ABOUT THE PRIVATE SECTOR’S GROWTH
IN THE FUTURE DESPITE COVID-19

83%                  93%
of African youth     of these youth are
expect the private   concerned about the
sector to grow in    impact of COVID-19 on
the next 5 years     the private sector

                                                              16
THOSE WHO ARE NOT OPTIMISTIC STILL SEE THEMSELVES WORKING IN THE PRIVATE
SECTOR IN THE FUTURE

57%
of youth who are negative about
the growth of the private sector,
see themselves working in the
private sector in the near future

                                                                           17
THERE IS A STRONG ASPIRATION AMONGST AFRICAN YOUTH TO START A BUSINESS

91%
of youth aspire to start a business in the future
                                                    The increase in access to
                                                    information, resources and

1 in 5
                                                    funding over the last decade
                                                    has made entrepreneurship
youth see self-employment as their sole job         more appealing to youth
option in the future                                              Focus group participant

                                                                                            18
EVEN THOSE LESS POSITIVE ABOUT THE FUTURE SHOW STRONG ENTREPENEURIAL DRIVE

Of youth who are not positive about the growth
of the private sector in the next five years..

                                                 Most young people see
       85%                                       themselves as self-employed
                                                 in the future and this is
                 aspire to start                 because of the independence,
             a business in the future            control and idea of being
                                                 in charge
                                                               Focus group participant

                                                                                         19
YOUTH PREFER SELF-EMPLOYMENT, MULTINATIONAL COMPANIES AND PUBLIC
SECTOR WORK

Which type of employer(s) do you see yourself working
for in the near future in your country?

     46%
              Deep dives to follow

                                                                                                          Being self-employed is
                    37%
                                                                                                          perceived as the easiest
                                                                                                          thing to do after graduation
                                   28%
                                                                                                          as no one has to assess
                                                  20%
                                                                                                          one’s individual skills and
                                                                 15%
                                                                                                          potential; social media also
                                                                                   11%
                                                                                                          plays a role in making this
                                                                                                8%
                                                                                                          perception of ease stronger
                                                                                                                        Focus group participant
Self-employed Multinational Government /       Medium -       Non-profit         Start-ups     Family
               companies    Public sector      large local     sector                        businesses
                                               companies

                                >=50%             >=25%
SOME YOUTH, PARTICULARLY IN NIGERIA, HOPE TO WORK FOR
MULTINATIONAL COMPANIES

37%
                     High   Nigeria
                            (58%)
                                             While working for an
of African youth                             international company is
aspire to work for
                                             seen very attractive (stability,
multinational
companies
                                             good income, growth
                            All countries    opportunities), it can be very
                            (37%)            challenging for youth to get
                                             there (difficult screening
                                             and interviewing processes)
                                                             Focus group participant

                     Low    Eswatini
                            (25%)

                                                                                       21
PUBLIC SECTOR WORK IS ALSO AN ATTRACTIVE OPTION FOR SOME YOUTH,
PARTICULARLY IN SOUTH AFRICA

28%
                     High   South Africa
                            (42%)

of African youth
aspire to work for
                                               Public sector is a
multinational
companies                   All countries      consideration to youth
                            (28%)              due to its job security
                                               and stability
                                                        Focus group participant

                     Low    Zimbabwe
                            (11%)

                                                                                  22
YOUTH BELIEVE THAT AGRICULTURE, FORESTRY AND MINING ARE THE SECTORS WITH
 THE MOST POTENTIAL

 Which industries do you believe have the most potential to be
 beneficial for the growth of the private sector in your country?
  Agriculture, Forestry, & Mining                                                          74%
                       Technology                                  36%
Hospitality, Food, Leisure & Travel                             32%
                        Education                              30%
   Manufacturing & Construction                              28%
             Transport & Logistics                     21%
                       Healthcare                     21%
      Media & Creative Industries                    20%
         Wholesale & Retail Trade                   19%
                 Financial Services                18%
                 Energy & Utilities               17%
                 Communications                  16%
                       Real Estate             14%
             Professional Services
        (Law, Consulting, Tax etc.)
                                            10%
                             Other    2%                           >=50%          >=25%
YOUTH ARE DISCOURAGED FROM ENGAGING WITH THE PRIVATE SECTOR DUE TO
ISSUES SUCH AS LACK OF JOB SECURITY AND LACK OF DESIRABLE OPPORTUNITIES

In your opinion, what are the factors that may discourage
youth from working in the private sector?

Lack of job security
                                                                                 54%   Youth are quite selective in
Lack of desirable opportunities for graduates                                          the roles they want to do; it
                                                                                 48%   can be a battle to explain to
Uncompetitive compensation and benefits                                                them how all experience is
                                                                                 27%   valuable and that they can
Long working hours
                                                                                       grow through the chain,
                                                                                 15%   rather than immediately
                                                                                       getting their desired position
                                                                                                      Focus group participant

Note: Results do not sum to 100 as respondents can choose more than one option

                                                                                                                                24
STUDENTS IN PARTICULAR, FIND LACK OF DESIRABLE OPPORTUNITIES
A KEY DETERRENT

                                                   Students can be hesitant to
                                        54%        apply for jobs that are not
Students
                                            -19%
                                                   aligned to their major or
                                                   specialty… they should be
                              35%                  encouraged to be more open
Employees                                          and to focus on gaining skills
                                                   through different experiences
                                                                  Focus group participant

  …find lack of desirable opportunities as a key
                    deterrent

                                                                                            25
EMPLOYED YOUTH WORRY ABOUT LACK OF JOB SECURITY

66%
of Africa’s employed youth
find lack of job security a key
deterrent to engaging with
the private sector

                                                  26
YOUTH ALSO BELIEVE THERE IS A SHORTAGE OF JOB OPPORTUNITIES AND FIND THEY
LACK THE YEARS OF EXPERIENCE REQUIRED BY AVAILABLE JOBS

In your opinion, what are the challenges/obstacles facing
youth who want to work in the private sector?

Lack of the years of experience required by the job
                                                                                 57%
                                                                                       Many corporates do not
Shortage of job opportunities
                                                                                 50%
                                                                                       have structured training
                                                                                       programs to train fresh
Lack of the skillset required by the job
                                                                                       graduates and so would
                                                                                 37%
                                                                                       rather hire someone with
Lack of knowledge about the available job opportunities
                                                                                       more years of work
                                                                                 33%
                                                                                       experience
Prevalence of preferential treatment to personal connections
                                                                                                     Focus group participant
                                                                                 28%

Existing private companies prefer foreign talent over local ones
                                                                                 21%

Note: Results do not sum to 100 as respondents can choose more than one option

                                                                                                                               27
BOTH STUDENTS AND EMPLOYEES ARE CONCERNED ABOUT LACK OF EXPERIENCE

                                     54%
Students

                                         61%
Employees

 …find lack of the years of experience required
  by the job as a key challenge when trying to
           work in the private sector

                                                                     28
MANY EMPLOYED YOUTH BELIEVE NEPOTISM IS A KEY CHALLENGE FACED
WHEN TRYING TO WORK IN THE PRIVATE SECTOR

40%
of African youth in                          At times it can be very
employment see prevalence
                                             challenging for a young
of preferential treatment
to personal connections as
                                             and capable person
a key challenge                              who has no connections,
                                             to find engagement
                                             with the private sector
                                                           Focus group participant

                                                                                     29
YOUTH BELIEVE THEY HAVE THE BIGGEST GAP IN HARD SKILLS SUCH AS DATA
 SKILLS AND BUSINESS KNOWLEDGE

                                                                                                  Leadership &
                                   High

                                                                                                  responsibility
Perceived proficiency (% share of respondents)

                                                                 Communication                        Creativity &
                                                                                                      innovation
                                                                                                                          We need to
                                                                                  Self-efficacy
                                                     Flexibility & adaptability                                           encourage young
                                                                        Networking & team building                        people to not just
                                                  Analytical & quantitative
                                                                                                                          focus on their
                                                  thinking                         Business knowledge                     academics but
                                                                  Languages
                                                                                                                          on practical skills
                                                                                                                              Focus group participant
                                                                           Data skills

                                                                                         Perceived skills gap
                                                                                                                   High
                                                 Perceived importance (% share of respondents)

                                                                                                                                                  30
YOUTH BELIEVE WORKPLACE UPSKILLING IS IMPORTANT TO KEEP UP
WITH CHANGING REQUIREMENTS OF THE PRIVATE SECTOR

         93%

          …of youth believe their
         education and skills needs
           to be updated in the
        upcoming years to adapt to
        ever-changing labor market
               requirements

                                                             31
YOUTH BELIEVE THAT TRAINING PROGRAMS AND INTERNSHIPS PROVIDE THE BEST
PREPARATION FOR THE WORK PLACE

                  12%
                  Formal education
                                         36%
12%
                                         Internships
Mentor
relationships                                          When you compare internships
                                                       to training programs, internships are
                                                       quite competitive where as training
                What do you believe                    programs (which are virtually open
                 provides the best                     to all and mostly free of charge)
4%              preparation for the                    have much lower engagement;
Self -
                    workplace?                         …we need to make training
teaching                                               programs more attractive to young
                                                       people to increase participation
                                                                            Focus group participant

                     36%
                     Training programs

                                                                                                32
CONTACTS

           PAUL CALVEY                        ELIZABETH BINTLIFF
           Partner                            Chief Executive Officer

           Financial services, South Africa   Elizabeth.bintliff@ja-africa.org
           Paul.Calvey@oliverwyman.com

           JEFF YOUSSEF                       SENA GOKA
           Partner                            Regional Grants & Programs Manager

           Public sector, Middle East         Sena.goka@ja-africa.org
           Jeff.Youssef@oliverwyman.com

           GREG RUNG
           Partner

           Financial services, Middle East
           Greg.Rung@oliverwyman.com

                                                                                 33
4
APPENDIX
Country level data
APPENDIX NAVIGATOR

                                                             Question                                                                Country level
To what extent do you agree with the following statement: “I have a positive opinion about the private sector’s contribution to my
country’s economy”

To what extent do you agree with the following statement: “I expect the private sector in my country to grow in the next 5 years”

Which type of employer do you see yourself working for in the near future?

To what extent do you agree with the following statement: “I aspire to start a business in my country in the future”

Which industries do you believe have the most potential to be beneficial for the growth of the private sector in your country?

In your opinion, what are the factors that may discourage youth from working in the private sector?

In your opinion, what are the key challenges facing youth who want to work in the private sector?

In your opinion, what are the most important skills that private sector employers in your country are looking for?
Which of the below skills do you believe you are very proficient or somewhat proficient in?
To what extent do you agree with the following statement: “My current education and skills need to be updated in the upcoming
years to adapt to ever-changing labor market requirements”

What do you believe provides the best preparation for the workplace?

To what extent do you agree with the following statement: “I am concerned about the impact of COVID-19 (coronavirus) on the
private sector in my country"

What worries you the most about the recent COVID-19 (coronavirus) outbreak?

                                                                                                                                                     35
COUNTRY ANALYSIS                                                                                                                                              Back to
                                                                                                                                                             navigator
Topic #1: Perception of the Private Sector

To what extent do you agree with the following statement: “I have a positive opinion about the private sector’s
contribution to my country’s economy”

                         ESWATINI                       GHANA                          KENYA                          NIGERIA          SOUTH AFRICA        ZIMBABWE

     Strongly agree                  45%                             48%                           46%                           53%         32%                     46%

               Agree              33%                               44%                          36%                           36%           31%                   31%

             Neutral           17%                        5%                               15%                          7%                   28%              17%

            Disagree       4%                            2%                             2%                             2%               7%                 4%

  Strongly disagree       1%                             1%                             1%                             2%              3%                  2%

Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)                       >=50%   >=25%
COUNTRY ANALYSIS                                                                                                                                          Back to
                                                                                                                                                         navigator
Topic #1: Perception of the Private Sector

To what extent do you agree with the following statement: “I expect the private sector in my country to grow in the
next five years”

                         ESWATINI                       GHANA                          KENYA                          NIGERIA        SOUTH AFRICA      ZIMBABWE

     Strongly agree                  47%                           42%                              48%                        43%            44%               44%

               Agree               38%                             41%                            41%                          45%           37%               36%

             Neutral        9%                              13%                           9%                             9%            15%               13%

            Disagree       5%                             3%                            2%                             3%            3%                 6%

  Strongly disagree       1%                             0%                             0%                             0%            1%                1%

Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)                   >=50%   >=25%
COUNTRY ANALYSIS                                                                                                                                                     Back to
                                                                                                                                                                    navigator
Topic #2: Future Employment Options

Which type of employer do you see yourself working for in the near future?

                         ESWATINI                       GHANA                          KENYA                          NIGERIA                SOUTH AFRICA         ZIMBABWE

     Self-employed                      57%                        41%                            43%                            35%                     45%               48%

      Multinational
                                 25%                                42%                        29%                                     58%          38%                   36%
        companies

       Public sector             24%                               38%                         30%                              31%                  42%            11%

   Medium – large
                              18%                            16%                               24%                        14%                      24%               17%
   local companies

  Non-profit sector         10%                              16%                            19%                                20%            10%                    19%

            Start-ups       8%                                21%                          12%                            14%                 8%                    13%

 Family businesses          8%                            6%                              8%                            5%                    9%                   9%

Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)                              >=50%   >=25%
COUNTRY ANALYSIS                                                                                                                                                  Back to
                                                                                                                                                                 navigator
Topic #2: Future Employment Options

To what extent do you agree with the following statement: “I aspire to start a business in my country in the future”

                         ESWATINI                       GHANA                          KENYA                          NIGERIA              SOUTH AFRICA        ZIMBABWE

     Strongly agree                         76%                            73%                            73%                        66%                 69%                  77%

               Agree           17%                            18%                             22%                              24%              16%                 16%

             Neutral       6%                             7%                             4%                              8%                 10%                4%

            Disagree      0%                             2%                             1%                             1%                  3%                  1%

  Strongly disagree       1%                             0%                             1%                             1%                  1%                  1%

Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)                          >=50%    >=25%
COUNTRY ANALYSIS                                                                                                                                                         Back to
                                                                                                                                                                        navigator
Topic #3: Industries Driving the Private Sector

Which industries do you believe have the most potential to be beneficial for the growth of the economy
in your country?

                           ESWATINI                     GHANA                          KENYA                          NIGERIA                     SOUTH AFRICA        ZIMBABWE
  Agriculture, Forestry,
              & Mining
                                              83%                            82%                        66%                                 76%                 65%                   81%
            Technology            29%                                49%                        32%                                   52%                 38%                 29%
     Hospitality, Food,
      Leisure & Travel
                                 22%                                39%                        31%                              29%                       35%                 33%
              Education         20%                                 41%                       27%                                    43%                  39%              21%
        Manufacturing
        & Construction
                                 22%                                42%                         33%                             33%                     26%                   29%
   Transport & Logistics     14%                              16%                            19%                               26%                      27%                18%
             Healthcare      11%                                30%                          20%                                29%                    25%               16%
      Media & Creative
            Industries
                            10%                               23%                            17%                                29%                    24%                 17%
         Wholesale &
          Retail Trade
                              17%                             16%                            20%                               22%                     20%                 19%
      Financial Services     13%                               25%                           17%                               24%                     21%              13%
      Energy & Utilities    10%                                25%                           17%                               27%                  14%                    19%
       Communications        13%                               24%                           16%                               23%                  15%                 13%
             Real Estate    11%                                27%                           18%                               21%                  13%                 11%
   Professional Services
       (Law, Consulting,    5%                             10%                           6%                              8%                            18%             7%
               Tax etc.)
                  Other    2%                            0%                             1%                             1%                         2%                  1%

Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)                                  >=50%   >=25%
COUNTRY ANALYSIS                                                                                                                                                   Back to
                                                                                                                                                                  navigator
Topic #4: Key Deterrents and Challenges for Youth

In your opinion, what are the factors that may discourage youth from working in the private sector?

                         ESWATINI                       GHANA                          KENYA                          NIGERIA               SOUTH AFRICA        ZIMBABWE

Lack of job security                  51%                              57%                              64%                           68%               47%                   54%

  Lack of desirable
    opportunities                    46%                            44%                           41%                           41%                      57%              48%
     for graduates

     Uncompetitive
     compensation              21%                              31%                           23%                               41%               25%                   27%
       and benefits

      Long working
                             15%                              21%                          14%                                 29%            14%                8%
             hours

                Other      7%                              9%                            5%                             3%                   8%                  7%

Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)                            >=50%   >=25%
COUNTRY ANALYSIS                                                                                                                                                  Back to
                                                                                                                                                                  navigator
 Topic #4: Key Deterrents and Challenges for Youth

 In your opinion, what are the key challenges facing youth who want to work in the private sector?

                              ESWATINI                   GHANA                          KENYA                          NIGERIA              SOUTH AFRICA        ZIMBABWE
     Lack of the years of
    experience required                   58%                          53%                            53%                             54%                 63%                 53%
               by the job

             Shortage of
        job opportunities
                                         49%                           51%                            53%                         48%                  45%                    58%

       Lack of the skillset
      required by the job
                                    31%                             42%                         28%                               46%                  45%              30%

       Lack of knowledge
      about the available           30%                          28%                           25%                              34%                 41%                 28%
        job opportunities
            Prevalence of
preferential treatment to          19%                           30%                            30%                               50%            21%                    30%
    personal connections
          Existing private
companies prefer foreign           19%                         22%                            19%                               32%              22%                 17%
   talent over local ones

       Family preference
  to work in public sector
                               11%                           13%                          7%                              8%                  13%                7%

                    Other     3%                          2%                             2%                             1%                  2%                  1%

                     None     0%                          1%                             0%                             2%                  1%                  0%

 Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)                           >=50%   >=25%
COUNTRY ANALYSIS                                                                                                                                                 Back to
                                                                                                                                                                   navigator
   Topic #5: Perceived Skills Gap

   In your opinion, what are the most important skills that private sector employers in your country are looking for?
   Which of the below skills do you believe you are very proficient or somewhat proficient in?

                                                                                  Perceived skills gap matrix – ESWATINI
                                                 High

                                                                                                                                                         Leadership &
                                                                                                                                                         responsibility
Perceived proficiency (% share of respondents)

                                                                                                   Flexibility & adaptability
                                                                                                                                                               Creativity &
                                                                                      Self-efficacy             Communication                                  innovation

                                                                                                                            Networking & team building

                                                                                                                                   Business knowledge
                                                               Analytical & quantitative
                                                               thinking

                                                        Languages                       Data skills

                                                                                                                                                                              High
                                                                            Perceived importance (% share of respondents)
   Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)

                                                                                                                                                                                43
COUNTRY ANALYSIS                                                                                                                                                  Back to
                                                                                                                                                                    navigator
   Topic #5: Perceived Skills Gap

   In your opinion, what are the most important skills that private sector employers in your country are looking for?
   Which of the below skills do you believe you are very proficient or somewhat proficient in?

                                                                                    Perceived skills gap matrix – GHANA
                                                 High

                                                                                                                                                   Leadership &
                                                                                                                                                   responsibility
Perceived proficiency (% share of respondents)

                                                                                                                  Self-efficacy                                     Creativity &
                                                                                                                                       Networking & team building
                                                                                                                             Flexibility & adaptability             innovation
                                                                                                  Communication
                                                                                   Analytical & quantitative
                                                                                   thinking

                                                                                                                Business knowledge

                                                                                                              Data skills
                                                                              Languages

                                                                                                                                                                            High
                                                                            Perceived importance (% share of respondents)
   Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)

                                                                                                                                                                                44
COUNTRY ANALYSIS                                                                                                                                 Back to
                                                                                                                                                   navigator
   Topic #5: Perceived Skills Gap

   In your opinion, what are the most important skills that private sector employers in your country are looking for?
   Which of the below skills do you believe you are very proficient or somewhat proficient in?

                                                                                    Perceived skills gap matrix – KENYA
                                                 High

                                                                                                                                  Leadership &
                                                                                                                                  responsibility
Perceived proficiency (% share of respondents)

                                                                                          Flexibility & adaptability
                                                                                                              Self-efficacy                        Creativity &
                                                                                                             Networking & team building            innovation
                                                                                       Communication

                                                        Analytical & quantitative               Business knowledge
                                                        thinking

                                                             Languages                 Data skills

                                                                                                                                                           High
                                                                            Perceived importance (% share of respondents)
   Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)

                                                                                                                                                               45
COUNTRY ANALYSIS                                                                                                                                              Back to
                                                                                                                                                                navigator
   Topic #5: Perceived Skills Gap

   In your opinion, what are the most important skills that private sector employers in your country are looking for?
   Which of the below skills do you believe you are very proficient or somewhat proficient in?

                                                                                   Perceived skills gap matrix – NIGERIA
                                                 High

                                                                                                                                               Leadership &
                                                                                                                                               responsibility
Perceived proficiency (% share of respondents)

                                                                                                                   Self-efficacy                         Creativity &
                                                                                                    Communication
                                                                                                                              Networking & team building innovation
                                                                                                      Flexibility & adaptability
                                                                                                                       Analytical & quantitative
                                                                                                                       thinking

                                                                                                                              Business knowledge

                                                                                                                                       Data skills

                                                               Languages

                                                                                                                                                                        High
                                                                            Perceived importance (% share of respondents)
   Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)

                                                                                                                                                                            46
COUNTRY ANALYSIS                                                                                                                                               Back to
                                                                                                                                                                 navigator
   Topic #5: Perceived Skills Gap

   In your opinion, what are the most important skills that private sector employers in your country are looking for?
   Which of the below skills do you believe you are very proficient or somewhat proficient in?

                                                                              Perceived skills gap matrix – SOUTH AFRICA
                                                 High

                                                                                                                                                               Leadership &
                                                                                                                                                               responsibility
Perceived proficiency (% share of respondents)

                                                                                                                         Communication

                                                                                                                Self-efficacy                          Creativity &
                                                                                   Flexibility & adaptability                                          innovation
                                                                                                                          Networking & team building
                                                                                                                            Languages
                                                                                 Analytical & quantitative                              Business knowledge
                                                                                 thinking

                                                                                                                 Data skills

                                                                                                                                                                         High
                                                                            Perceived importance (% share of respondents)
   Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)

                                                                                                                                                                             47
COUNTRY ANALYSIS                                                                                                                                 Back to
                                                                                                                                                   navigator
   Topic #5: Perceived Skills Gap

   In your opinion, what are the most important skills that private sector employers in your country are looking for?
   Which of the below skills do you believe you are very proficient or somewhat proficient in?

                                                                                 Perceived skills gap matrix – ZIMBABWE
                                                 High

                                                                                                                                  Leadership &
                                                                                                                                  responsibility
Perceived proficiency (% share of respondents)

                                                                                                                                                   Creativity &
                                                                                                                                                   innovation
                                                                                                                 Self-efficacy
                                                                                           Flexibility & adaptability
                                                                  Communication       Networking & team building
                                                                     Analytical & quantitative
                                                                     thinking
                                                                                                Business knowledge

                                                                    Languages                          Data skills

                                                                                                                                                           High
                                                                            Perceived importance (% share of respondents)
   Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)

                                                                                                                                                               48
COUNTRY ANALYSIS                                                                                                                                                  Back to
                                                                                                                                                                 navigator
Topic #6: Workplace Readiness

To what extent do you agree with the following statement: “My current education and skills need to be updated
in the upcoming years to adapt to ever-changing labor market requirements”

                         ESWATINI                       GHANA                          KENYA                          NIGERIA              SOUTH AFRICA        ZIMBABWE

     Strongly agree                        71%                            70%                          61%                           72%                 74%               69%

               Agree            23%                           22%                              31%                             26%              19%                  22%

             Neutral       5%                              8%                            6%                            1%                   5%                  7%

            Disagree      1%                             1%                             1%                             0%                  1%                  1%

  Strongly disagree       0%                             0%                             1%                             0%                  0%                  0%

Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)                          >=50%    >=25%
COUNTRY ANALYSIS                                                                                                                                             Back to
                                                                                                                                                            navigator
Topic #6: Workplace Readiness

What do you believe provides the best preparation for the workplace?

                         ESWATINI                       GHANA                          KENYA                          NIGERIA          SOUTH AFRICA       ZIMBABWE

Training programs                  36%                           34%                              38%                           35%           37%                 36%

         Internships               36%                              44%                          36%                             43%        30%                   37%

 Formal education           11%                             15%                          7%                               11%            17%               9%

            Mentor
                            11%                           3%                                15%                         7%              11%                 14%
       relationships

       Self-teaching       5%                             3%                             4%                             4%             4%                 2%

Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)                      >=50%   >=25%
COUNTRY ANALYSIS                                                                                                                                                  Back to
                                                                                                                                                                 navigator
Topic #7: Impact of Covid-19

To what extent do you agree with the following statement: “I am concerned about the impact of COVID-19
(coronavirus) on the private sector in my country"

                         ESWATINI                       GHANA                          KENYA                          NIGERIA              SOUTH AFRICA        ZIMBABWE

     Strongly agree                        70%                           65%                           63%                           57%                 65%                 71%

               Agree            25%                            27%                             28%                             35%               25%                23%

             Neutral       4%                             4%                             6%                             5%                  6%                 5%

            Disagree      1%                             2%                             1%                             3%                  3%                  1%

  Strongly disagree       0%                             3%                             1%                             1%                  1%                  0%

Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)                           >=50%   >=25%
COUNTRY ANALYSIS                                                                                                                                              Back to
                                                                                                                                                             navigator
Topic #7: Impact of Covid-19

What worries you the most about the recent COVID-19 (coronavirus) outbreak?

                         ESWATINI                       GHANA                          KENYA                          NIGERIA         SOUTH AFRICA         ZIMBABWE
       My country’s
                                  32%                         18%                              29%                             32%           32%                 26%
          economy

          The global
                                   38%                         26%                           23%                                36%         21%                    31%
           economy

  The health of my
                            9%                                 26%                           21%                          14%              17%                     27%
  family or friends

        Future job
                            10%                            11%                            9%                             8%                18%              6%
      opportunities

          My health        7%                              10%                             13%                          5%             5%                  4%

               Other      3%                             3%                             3%                             2%              7%                  4%

    My current job        2%                              6%                            3%                             2%             1%                   2%

Note: Eswatini (n=404), Ghana (n=116), Nigeria (n=287), Kenya (n=304), South Africa (n=808), Zimbabwe (n=623), Other (n=108)                       >=50%   >=25%
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