WORLD OPINION ON GLOBALIZATION AND INTERNATIONAL TRADE IN 2021
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WORLD OPINION ON GLOBALIZATION AND INTERNATIONAL TRADE IN 2021 Ipsos Global Advisor 25-Country Survey for the World Economic Forum August 2021 For more information, go to https://www.ipsos.com/en/sentiment-about-globalization-cooler-pandemic-across-world © 2021 Ipsos. All rights reserved. Contains Ipsos’ confidential and proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
KEY FINDINGS
MOST SUPPORT EXPANDING OPPOSITION TO
TRADE, BUT MANY ESPOUSE
SENTIMENT ABOUT GLOBALIZATION
FOREIGN INVESTMENT
PROTECTIONIST VIEWS IS MIXED AND DECLINING
IS MARGINAL
Most adults in each of 25 countries On average globally, only 48% agree that globalization Despite polarization and
recently surveyed agree that is a good thing for their country. ambivalence about
expanding trade is a good thing (an globalization, no more than
average of 75% per country). Positive views of globalization are down in every 15% in any country disagree
country (most of all in Latin America) by an average of that investment by global
Yet in most countries, more agree 10 points since 2019, pre-COVID and vary widely companies in their country
than disagree that there should be across countries (from 72% in Malaysia to 27% in is essential for its growth
more trade barriers to limit imports France). and expansion.
of foreign goods and services: on
average across the 25 countries, About as many agree as disagree that globalization
37% agree, 27% disagree and 36% prevents their country’s government from
are neutral or don’t have an implementing effective economic policies and
opinion. democracy in their country from functioning properly,
but more are neutral or unsure.
2 ‒ © Ipsos | World Opinion on Globalization and International Trade in 2021GLOBALIZATION – AGREEMENT WITH STATEMENTS
Global Country Average
United States
Great Britain
South Korea
South Africa
Netherlands
Argentina
Colombia
Germany
Australia
Malaysia
Hungary
Belgium
Sweden
Canada
Mexico
Poland
France
Russia
Turkey
Japan
Spain
Brazil
Chile
Peru
Italy
Expanding trade is a good thing 75% 86% 73% 63% 82% 68% 86% 85% 51% 55% 78% 78% 70% 59% 86% 85% 71% 87% 82% 86% 83% 73% 67% 68% 83% 70%
Investment by global companies in
[country] is essential for our growth and 63% 73% 57% 58% 74% 59% 65% 71% 53% 48% 65% 61% 54% 49% 87% 68% 54% 73% 54% 51% 81% 72% 59% 50% 74% 54%
expansion
Overall, globalization is a good thing for
48% 48% 45% 35% 62% 46% 55% 54% 27% 46% 45% 46% 40% 50% 72% 46% 42% 63% 42% 34% 64% 61% 44% 48% 55% 42%
my country
There should be more trade barriers to
limit imports of foreign goods and 37% 35% 49% 36% 38% 31% 31% 55% 49% 24% 25% 35% 46% 22% 47% 32% 23% 46% 27% 39% 55% 24% 36% 25% 56% 39%
services in [country]
Globalization prevents the [country’s]
government from implementing effective 31% 22% 35% 36% 33% 28% 34% 37% 48% 26% 23% 21% 41% 21% 38% 29% 30% 35% 25% 34% 37% 19% 29% 24% 34% 29%
economic policies
Globalization prevents democracy in
28% 23% 32% 30% 31% 20% 27% 32% 41% 23% 22% 20% 38% 17% 38% 28% 30% 28% 28% 26% 36% 14% 24% 26% 39% 27%
[country] from functioning well
Base: 19,017 online adults aged 16-74 across 25 countries
Online samples in Brazil, Chile, Colombia, Malaysia, Mexico, Peru, Russia, South Africa, and Turkey tend to be more urban, educated, and/or affluent than the general population
The “Global Country Average” reflects the average result for all the countries where the survey was conducted; it has not been adjusted to the population size of each country and is not intended to suggest a total result
3 ‒ © Ipsos | World Opinion on Globalization and International Trade in 2021EXPANDING TRADE IS A GOOD THING
Global Country Average 75% 16% 4% 5%
Peru 87% 8% 1%3% Majorities in all 25 countries agree that
Malaysia 86% 10% 3%1% expanding trade is a good thing,
Russia 86% 10% 1%3% averaging at 75% with only 5%
Argentina 86% 7% 4% 3% disagreeing.
Chile 86% 9% 2% 4%
Mexico 85% 8% 2% 4% Agreement is highest in Peru (87%),
Colombia 85% 9% 2% 4% Malaysia, Russia, Argentina and Chile
South Africa 83% 10% 1% 6% (all 86%) while it is lowest in France
Turkey 83% 10% 3% 5% (51%) and Germany (55%).
Brazil 82% 11% 3% 4%
Poland 82% 13% 2% 4%
Great Britain 78% 14% 5% 3%
Hungary 78% 14% 5% 4%
South Korea 73% 19% 3% 4%
Australia 73% 17% 3% 7%
Netherlands 71% 17% 4% 7%
United States 70% 21% 5% 5%
Italy 70% 20% 6% 5%
Canada 68% 20% 6% 6%
Base: 19,017 online adults aged 16-74 across 25
Sweden 68% 17% 6% 9% countries
Spain 67% 20% 7% 7% Online samples in Brazil, Chile, Colombia, Malaysia,
Mexico, Peru, Russia, South Africa, and Turkey tend
Belgium 63% 23% 4% 10% to be more urban, educated, and/or affluent than the
Japan 59% 31% 5% 5% general population
The “Global Country Average” reflects the average
Germany 55% 32% 4% 9% result for all the countries where the survey was
France 51% 32% 9% 9% conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
total result
Agree Neither agree nor disagree Don't know Disagree
4 ‒ © Ipsos | World Opinion on Globalization and International Trade in 2021INVESTMENT BY GLOBAL COMPANIES IN [COUNTRY] IS ESSENTIAL
FOR OUR GROWTH AND EXPANSION
Global Country Average 63% 24% 5% 9%
Malaysia 87% 9% 2%2% An average of 63% globally agree that
South Africa 81% 12% 1% 7% investment by global companies in
Turkey 74% 16% 5% 6% their country is essential for its growth
Brazil 74% 15% 4% 7% and expansion while just 9% disagree.
Argentina 73% 15% 5% 7%
Peru 73% 19% 1% 8% Agreement is highest in Malaysia
South Korea 72% 21% 2% 5% (87%) and South Africa (81%) and
Colombia 71% 17% 2% 10% lowest in Germany (48%) and Japan
Mexico 68% 19% 3% 9% (49%).
Great Britain 65% 22% 7% 6%
Chile 65% 22% 3% 10%
Hungary 61% 23% 10% 6%
Canada 59% 26% 7% 8%
Spain 59% 28% 7% 7%
Belgium 58% 28% 6% 8%
Australia 57% 25% 4% 14%
United States 54% 26% 7% 12%
Netherlands 54% 27% 6% 13%
Italy 54% 26% 8% 12%
Base: 19,017 online adults aged 16-74 across 25
Poland 54% 34% 6% 7% countries
France 53% 30% 9% 8% Online samples in Brazil, Chile, Colombia, Malaysia,
Mexico, Peru, Russia, South Africa, and Turkey tend
Russia 51% 29% 5% 15% to be more urban, educated, and/or affluent than the
Sweden 50% 25% 11% 14% general population
The “Global Country Average” reflects the average
Japan 49% 38% 7% 5% result for all the countries where the survey was
Germany 48% 36% 6% 9% conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
total result
Agree Neither agree nor disagree Don't know Disagree
5 ‒ © Ipsos | World Opinion on Globalization and International Trade in 2021OVERALL, GLOBALIZATION IS A GOOD THING FOR MY COUNTRY
Global Country Average 48% 31% 7% 13%
Malaysia 72% 20% 4% 4%
An average of 48% globally agree
South Africa 64% 23% 3% 10%
that globalization is a good thing for
Peru 63% 24% 3% 9% their country while just 13% disagree
Brazil 62% 25% 5% 8% and the rest are neutral or unsure.
South Korea 61% 29% 2% 8%
Chile 55% 28% 8% 9% Majorities in 9 countries have a
Turkey 55% 27% 7% 12% positive assessment of globalization
Colombia 54% 28% 6% 12% with the largest in Malaysia (72%),
Japan 50% 36% 6% 8% South Africa (64%), Peru (63%),
Argentina 48% 33% 11% 9% Brazil (62%) and South Korea (61%).
Sweden 48% 21% 11% 20%
Mexico 46% 36% 7% 11% Countries with the lowest levels of
Canada 46% 31% 9% 14% agreement that globalization is a
Hungary 46% 29% 13% 13% good thing for them are France
Germany 46% 34% 6% 15% (27%), Russia (34%) and Belgium
Australia 45% 34% 6% 15% (35%).
Great Britain 45% 35% 11% 10%
Spain 44% 35% 10% 11%
Netherlands 42% 35% 9% 14%
Base: 19,017 online adults aged 16-74 across 25
United States 42% 33% 9% 16% countries
Poland 42% 41% 7% 11% Online samples in Brazil, Chile, Colombia, Malaysia,
Mexico, Peru, Russia, South Africa, and Turkey tend
Italy 40% 33% 9% 19% to be more urban, educated, and/or affluent than the
Belgium 35% 35% 6% 24% general population
The “Global Country Average” reflects the average
Russia 34% 45% 9% 12% result for all the countries where the survey was
France 27% 38% 8% 27% conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
total result
Agree Neither agree nor disagree Don't know Disagree
6 ‒ © Ipsos | World Opinion on Globalization and International Trade in 2021OVERALL, GLOBALIZATION IS A GOOD THING FOR MY COUNTRY
Change since 2019
Global Country Average 48% -10
Malaysia 72% n/a In every country, fewer agree that
South Africa 64% -4 globalization is a good thing for their
Peru 63% -17 country than did in 2019.
Brazil 62% -12
South Korea 61% -6 The average drop across the 23
Chile 55% -17 countries where the question surveyed
Turkey 55% -5 in 2019 is 10 points. It is steepest in
Colombia 54% -20 Mexico, Colombia, Chile, and Peru.
Japan 50% -1
Argentina 48% -10
Sweden 48% -6
Mexico 46% -22
Canada 46% -6
Hungary 46% n/a
Germany 46% -8
Australia 45% -7
Great Britain 45% -7
Spain 44% -5
Netherlands 42% -4
Base: 19,017 online adults aged 16-74 across 25
United States 42% -4 countries
Poland 42% -8 Online samples in Brazil, Chile, Colombia, Malaysia,
Mexico, Peru, Russia, South Africa, and Turkey tend
Italy 40% -4 to be more urban, educated, and/or affluent than the
Belgium 35% -10 general population
The “Global Country Average” reflects the average
Russia 34% -7 result for all the countries where the survey was
France 27% -7 conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
total result
Agree
7 ‒ © Ipsos | World Opinion on Globalization and International Trade in 2021THERE SHOULD BE MORE TRADE BARRIERS TO LIMIT IMPORTS OF
FOREIGN GOODS AND SERVICES IN [COUNTRY]
Global Country Average 37% 31% 5% 27%
Turkey 56% 23% 5% 17%
Globally, an average of 37% agree
Colombia 55% 24% 2% 20%
there should be more trade barriers
South Africa 55% 23% 1% 21% to limit imports of foreign goods and
France 49% 29% 8% 14% services in their country vs. 27% who
Australia 49% 26% 4% 21% disagree.
Malaysia 47% 29% 3% 22%
Italy 46% 24% 7% 23% Majorities in 3 countries (Turkey,
Peru 46% 28% 2% 24% Colombia and South Africa) and
United States 39% 31% 6% 24% pluralities in 10 countries agree.
Russia 39% 25% 6% 30%
Brazil 38% 27% 6% 30% Pluralities in 4 countries (South
Spain 36% 39% 7% 19% Korea, Sweden, Great Britain and
Belgium 36% 35% 6% 23% Germany) disagree.
Hungary 35% 29% 5% 30%
Argentina 35% 27% 9% 30% The prevailing opinion in 8 other
Mexico 32% 35% 5% 28% countries is neutral.
Canada 31% 33% 8% 28%
Chile 31% 33% 5% 32%
Poland 27% 35% 4% 34%
Base: 19,017 online adults aged 16-74 across 25
Great Britain 25% 30% 8% 36% countries
Sweden 25% 27% 9% 39% Online samples in Brazil, Chile, Colombia, Malaysia,
Mexico, Peru, Russia, South Africa, and Turkey tend
South Korea 24% 33% 3% 40% to be more urban, educated, and/or affluent than the
Germany 24% 36% 5% 36% general population
The “Global Country Average” reflects the average
Netherlands 23% 37% 7% 33% result for all the countries where the survey was
Japan 22% 46% 7% 24% conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
total result
Agree Neither agree nor disagree Don't know Disagree
8 ‒ © Ipsos | World Opinion on Globalization and International Trade in 2021GLOBALIZATION PREVENTS THE [COUNTRY’S] GOVERNMENT FROM
IMPLEMENTING EFFECTIVE ECONOMIC POLICIES
Global Country Average 31% 33% 9% 28%
France 48% 26% 10% 16%
Globally and in most countries, public
Italy 41% 28% 8% 22% opinion is divided or neutral on
Malaysia 38% 29% 5% 29% whether globalization prevents their
South Africa 37% 32% 5% 27% country’s government from
Colombia 37% 32% 7% 25% implementing effective economic
Belgium 36% 36% 10% 18% policies: on average, 31% agree,
Australia 35% 32% 8% 25% 28% disagree, and 33% neither
Peru 35% 31% 5% 30% agree nor disagree.
Turkey 34% 26% 5% 35%
Russia 34% 33% 12% 21% No country shows a majority
Chile 34% 28% 10% 28% agreeing or a majority disagreeing.
Brazil 33% 27% 7% 33%
Netherlands 30% 36% 10% 24% Agreement is most prevalent in
Mexico 29% 37% 8% 26% France (48%) and Italy (41%) and
Spain 29% 37% 11% 23% disagreement in South Korea (48%).
United States 29% 35% 10% 26%
Canada 28% 36% 13% 23%
Germany 26% 36% 8% 31%
Poland 25% 38% 7% 31%
Base: 19,017 online adults aged 16-74 across 25
Sweden 24% 31% 21% 23% countries
Great Britain 23% 35% 14% 28% Online samples in Brazil, Chile, Colombia, Malaysia,
Mexico, Peru, Russia, South Africa, and Turkey tend
Argentina 22% 28% 13% 38% to be more urban, educated, and/or affluent than the
Hungary 21% 29% 12% 38% general population
The “Global Country Average” reflects the average
Japan 21% 45% 9% 25% result for all the countries where the survey was
South Korea 19% 31% 3% 48% conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
total result
Agree Neither agree nor disagree Don't know Disagree
9 ‒ © Ipsos | World Opinion on Globalization and International Trade in 2021GLOBALIZATION PREVENTS DEMOCRACY IN [COUNTRY] FROM
FUNCTIONING WELL
Global Country Average 28% 32% 8% 32%
France 41% 31% 8% 20%
An average of 28% across all 25
Turkey 39% 21% 5% 35% countries agree that globalization
Italy 38% 30% 8% 25% prevents democracy in their country
Malaysia 38% 31% 5% 27% from functioning well while more
South Africa 36% 31% 4% 29% disagree (32%) or are neutral (also
Colombia 32% 35% 4% 29% 32%).
Australia 32% 34% 7% 27%
Brazil 31% 28% 6% 36% Agreement is highest in France
Netherlands 30% 35% 9% 26% (41%), Turkey (39%), Italy (38%) and
Belgium 30% 35% 10% 25% Malaysia (38%).
Mexico 28% 36% 7% 28%
Peru 28% 33% 4% 35% South Korea is the only country with
Poland 28% 35% 6% 31% a majority disagreeing (56%).
United States 27% 34% 9% 30%
Chile 27% 29% 9% 36%
Russia 26% 44% 10% 20%
Sweden 26% 28% 13% 34%
Spain 24% 34% 9% 33%
Argentina 23% 22% 12% 43%
Base: 19,017 online adults aged 16-74 across 25
Germany 23% 31% 8% 38% countries
Great Britain 22% 33% 13% 31% Online samples in Brazil, Chile, Colombia, Malaysia,
Mexico, Peru, Russia, South Africa, and Turkey tend
Canada 20% 37% 13% 30% to be more urban, educated, and/or affluent than the
Hungary 20% 27% 12% 41% general population
The “Global Country Average” reflects the average
Japan 17% 45% 9% 29% result for all the countries where the survey was
South Korea 14% 27% 3% 56% conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
total result
Agree Neither agree nor disagree Don't know Disagree
10 ‒ © Ipsos | World Opinion on Globalization and International Trade in 2021METHODOLOGY
These are the results of a 25-country survey conducted by Ipsos on its Global The data is weighted so that each country’s sample composition best reflects
Advisor online platform. Ipsos interviewed a total of 19,017 adults aged 18-74 the demographic profile of the adult population according to the most recent
in the United States, Canada, Malaysia, South Africa, and Turkey, and 16-74 in census data.
20 other markets between March 26 and April 9, 2021.
Where results do not sum to 100 or the ‘difference’ appears to be +/-1
The sample consists of approximately 1,000 individuals in each of Australia, more/less than the actual, this may be due to rounding, multiple responses, or
Belgium, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Spain, the exclusion of don't know or not stated responses.
and the U.S., and 500 individuals in each of Argentina, Chile, Colombia,
Hungary, Malaysia, Mexico, the Netherlands, Peru, Poland, Russia, South The precision of Ipsos online polls is calculated using a credibility interval with
Africa, South Korea, Sweden, and Turkey. a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/-
4.8 percentage points. For more information on Ipsos’s use of credibility
The samples in Argentina, Australia, Belgium, Canada, France, Germany, intervals, please visit the Ipsos website.
Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea,
Spain, Sweden, and the U.S. can be taken as representative of these The publication of these findings abides by local rules and regulations.
countries’ general adult population under the age of 75.
The samples in Brazil, Chile, Colombia, Malaysia, Mexico, Peru, Russia, South
Africa, and Turkey are more urban, more educated, and/or more affluent than
the general population. The survey results for these countries should be
viewed as reflecting the views of the more “connected” segment of their
population.
11 ‒ © Ipsos | World Opinion on Globalization and International Trade in 2021ABOUT IPSOS GAME CHANGERS
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