WORLD HEART DAY 2018 KEY ACTIVITIES & OUTPUTS - www.healthystadia.eu
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
WORLD HEART DAY 2018 KEY ACTIVITIES & OUTPUTS www.healthystadia.eu Healthy Stadia is an associate partner within UEFA’s Football and Social Responsibility portfolio (2017-2021).
WORLD HEART DAY 2018
KEY ACTIVITIES & OUTPUTS
Aims: In 2018, Healthy Stadia project managed a Smoking policies
campaign to support World Heart Day (29th
• Provide a range of ideas for UEFA Member
September) with the help of UEFA Football and
Associations to undertake community actions
Social Responsibility (FSR) and World Heart
such as arranging a grassroots tournament or
Federation. The objective of the campaign was to
cycle ride in support of WHD 2018 and National
gain communications and matchday support for
Heart Charities.
World Heart Day 2018 (WHD 2018) from UEFA’s 55
Member Associations and the wider football family • Inspire UEFA Member Associations to introduce
across Europe including clubs, leagues and fans. organisational policies and practices that would
support the health and wellbeing of their
The primary aims of the campaign were:
employees.
• To approach and engage with UEFA’s Member The toolkit was distributed to all UEFA Members
Associations to support WHD 2018 Associations who expressed an interest in
• To promote the main theme of WHD 2018 – My supporting WHD 2018, with an additional request
Heart, Your Heart to disseminate the toolkit to domestic leagues and
clubs in their country.
• Support UEFA Member Associations to
encourage their fans to take more physical Key results and outputs: After the initial request for
activity, have a healthier diet, stop smoking and support issued by UEFA (FSR) in August attracted
drink alcohol in moderation interest from the majority of UEFA’s Member
Associations, Healthy Stadia successfully engaged
• To collect media outputs, matchday,
30 in executing communications, matchday,
community and organisational actions from
community and / or organisational actions.
UEFA Member Associations, league operators
and individual clubs Activities ranged from simple website and social
Toolkit Development: In order to facilitate the media messaging in support of WHD 2018 through
campaign, Healthy Stadia developed a bespoke to photoshoots with players promoting heart
toolkit and online resource portal for use by UEFA healthy messages.
Member Associations which was circulated at the This represents a significant increase in
start of September in order to: engagement from last year were 26 of UEFA’s
Member Associations supported the WHD 2017
• Assist with the promotion of WHD 2018 through
campaign.
digital media and provide assets that UEFA
Member Associations could produce to Several National Associations also circulated the
leverage support from players and WHD 2018 toolkit amongst their domestic leagues
ambassadors and clubs.
• Encourage UEFA Member Associations to
undertake matchday actions to encourage fans
to be physically active such as organising a fan
walk, choose healthier food options at their
stadia and protect supporters from the harmful
Visit WHD 2018 Portal
effects of second-hand smoke through No
2
MAP OF EUROPE
PARTICIPATING UEFA MEMBER ASSOCIATIONS
1. Andorra
2. Armenia
3. Austria
4. Belgium
5. Bosnia & Herzegovina
6. Croatia
7. Cyprus
8. Denmark 11
9. England
10.Estonia 25
11.Finland 10
12.France 17
13.Germany
14.Greece 8
15.Hungary 23
16.Italy
9 21
17.Latvia 30
18.FYR Macedonia 4 13 20
19.Malta
20.Moldova
27
21.Poland 12 3 15 24 2
22.Portugal 6
23.Republic of Ireland 16 26
5
24.Romania
25.Russia
28
1 18 29
26.Serbia 22
27.Slovakia 14
28.Slovenia
29.Turkey 7
30.Wales 19
UEFA Member Club / League Use of Players /
Web Article Twitter Facebook Instagram
Association Activity Ambassadors
Andorra ✔ ✔ ✔
Armenia ✔ ✔ ✔
Austria ✔
Belgium ✔ ✔ ✔
Bosnia & Herzegovina ✔ ✔ ✔
Croatia ✔ ✔ ✔ ✔ ✔ ✔
Cyprus ✔ ✔ ✔ ✔ ✔ ✔
Denmark ✔ ✔
England ✔ ✔
Estonia ✔ ✔
Finland ✔ ✔ ✔
France ✔
Germany ✔
Greece ✔ ✔ ✔ ✔ ✔
Hungary ✔ ✔ ✔ ✔ ✔ ✔
Italy ✔ ✔ ✔ ✔ ✔
Latvia ✔
FYR Macedonia ✔
Malta ✔ ✔ ✔ ✔ ✔
Moldova ✔ ✔
Poland ✔ ✔ ✔ ✔
Portugal ✔ ✔ ✔ ✔
Republic of Ireland ✔
Romania ✔ ✔ ✔ ✔
Russia ✔ ✔ ✔ ✔ ✔
Serbia ✔ ✔ ✔ ✔ ✔
Slovakia ✔ ✔ ✔
Slovenia ✔ ✔ ✔ ✔ ✔
Turkey ✔ ✔
Wales ✔ ✔ ✔ ✔ ✔ ✔
Total 24 19 16 10 13 18
4 TABLE 1. BREAKDOWN OF ACTIVITIES BY UEFA MEMBER ASSOCIATION
NUMBER OF DIGITAL CONTENT POSTS
PER PARTICIPATING COUNTRY
18
13
8 8
7
5 5
4 4 4 4
3 3 3 3 3 3 3 3 3 3
2 2 2 2 2 2
1 1 1
FOOTBALL FAMILY‘S IMPACT
THROUGH SOCIAL MEDIA
3,088 1,993
Interactions on Twitter Interactions on
Facebook
175,944 188,633
Likes on Instagram Video views
5
WORLD HEART DAY
THEMES FROM 2018
THEME ONE:
MATCHDAY SUPPORT 8
THEME TWO:
RESUSCITATION TECHNIQUES 10
THEME THREE:
COMMUNITY HEALTH 12
6
7
THEME ONE
MATCHDAY SUPPORT
‘Giornata Mondiale per il Cuore’ banner
was carried out onto the pitch before
each fixture. Over 250,000 spectators
inside the stadia in addition to
approximately 8 million television viewers
were sensitised to the WHD 2018
campaign.
In addition to the banners, many stadia
including Stadio Olimpico, displayed a
Federazione Italiana joint message from Fondazione Italiana
per il Curore and Conacuore Onlus, a
Giuoco Calcio (FIGC) national heart network that brings
Italian Football Federation together stakeholders in support of heart
For several years, FIGC has worked health.
alongside Lega Serie A and Fondazione Information about WHD 2018 was also
Italiana per il Cuore (Italian Heart disseminated through FIGC’s ‘Ben-essere’
Foundation) to dedicate a round of Youth and School Sector wellbeing
fixtures either at the end of September or platform with the WHD 2018 toolkit made
in early October to World Heart Day. available for all professional and amateur
This year, during matchday five (21-23 sports clubs in Italy.
September), at the start of each fixture a
World Heart Day messaging on the big screen during Roma vs Frosinone
8
Matchday Support
Ελληνική Ποδοσφαιρική Κυπριακή Ομοσπονδία
Ομοσπονδία Ποδοσφαίρου
Hellenic Football Federation (HFF) Cyprus Football Association (CFA)
HFF coordinated a number of matchday In cooperation with the Cyprus Society of
actions in support of World Heart Day Cardiology, CFA dedicated the Cypriot
2018. These included banners, big Super Cup Match, held on 29 September
screen videos and LED board to World Heart Day 2018.
advertisements promoting the campaign. A special video featuring testimony from
The video displayed on the big screens several men’s and women’s players on
informed fans of ways in which they the importance of looking after your heart
could maintain a healthy lifestyle, such as and WHD 2018’s key messages was
taking regular exercise, eating a balanced disseminated via CFA’s and public health
diet and choosing to stop smoking. media channels, including Facebook,
HFF communicated these activities via Twitter, Instagram and YouTube, receiving
their website and social media channels. over 2,000 views
HFF WHD video displayed on big screens
UEFA Nations League: Before the match, players from APOEL
Greece vs Hungary Nicosia and AEK Larnaca displayed a
‘Love Your Heart’ banner
Greek National Cup Cypriot Super Cup
9
THEME TWO
RESUSCITATION TECHNIQUES
Several UEFA Member Associations used The Croatian Football Federation then
World Heart Day 2018 as a platform to used WHD 2018 as a platform to inform
detail their organisation’s work around fans and the general public of the training
cardiopulmonary resuscitation (CPR), undertaken by players and staff. They
sudden cardiac arrest and defibrillation. also provided links to online resources
Although advice differs between where fans and the general public could
countries, CPR typically involves chest learn about CPR and sudden cardiac
compressions and rescue breaths to keep arrest on the FIFA website.
an individual’s heart and circulation going
in the event they stop breathing and are
otherwise unresponsive.
In professional football, there have been a
number of high-profile cases of sudden
cardiac arrest during matches and
training exercises, and therefore it is
important that players and the public are
aware of a number of signs and
symptoms of sudden cardiac arrest and The Croatian Health Commission is
how to respond accordingly. committed to compulsory and regular
examinations for professionals and
young players. The president of the health
commission said:
"The goal of this cooperation is to offer
regular training on resuscitation in the
following months through county soccer
federations to all physicians,
physiotherapists and interested
footballers, and to this extent to
Hrvatski Nogometni contribute to the safety of players in the
field and to save young people to the
Savez (HNS) fullest extent possible."
Croatian Football Federation
Earlier this year Croatian national team
players and staff members undertook a
training course led by Boban Dangubić,
doctor of HNK Rijeka and the national
team on the importance of cardiovascular
health and were trained to deliver CPR.
10Resuscitation Techniques
Koninklijke Belgische
Voetbalbond (KBVB)
Royal Belgian Football Association
KBVB produced two videos for WHD
2018, one in Flemish language and one in
French language, detailing how to
perform CPR and when to use Automated
External Defibrillators (AEDs).
Several players featured in the two videos
including Vincent Kompany, Thibaut
The English
Courtois and Eden Hazard. Football Association (FA)
In 2017, the FA joined up with the British
Heart Foundation to fund the installation
of hundreds of defibrillators at grassroots
clubs across the country to help save
more lives from cardiac arrests.
Later that year, just before a local derby
between Essex clubs Haverhill Rovers
and Haverhill Borough, a supporter in his
60s fell ill and collapsed.
Haverhill Borough player Tommy
Hardwick, a trained fire fighter with first
aid training alongside welfare officer Lisa
Shulver were able to respond to the
incident and save the man’s life by
performing chest compressions and
delivering an electric shock using an AED.
Each video provides step-by-step
instructions on how to approach an
unconscious individual, to ascertain what
assistance they need and how to
respond. The players communicated well,
bringing humour to the productions. The
videos have been viewed over 38,300
times on Twitter:
• https://twitter.com/BelRedDevils/statu
s/1045976484991635457
• https://twitter.com/BelRedDevils/statu
s/1045976483494342658 The AED device at Haverhill Rovers
11THEME THREE
COMMUNITY HEALTH
Deutscher Fußball-Bund (DFB) his thoughts on how to minimise the risk
of injury through warm-up activities and
German Football Association the benefits in terms of physical health
‘Walking football’ is now fairly common in and mental wellbeing for both men and
many European countries including women in the short- and long-term.
Germany. The DFB, the single largest Professor Tim Meyer said:
sports federation with it’s 21 state “There are a few indications that football
associations, a combined 25,000 clubs can improve certain essential things such
and 6.8 million members is no stranger to as cholesterol and blood pressure which
this new growth area of the beautiful raise life expectancy.
game. “People with low blood pressure live
Unfortunately, with high levels of longer, as do those with a lower level of
overweight and obesity combined with cholesterol. These are good indications
low levels of physical activity and high that football has health-promoting effects
levels of sedentary behaviour among and being healthy is a necessity to have a
German adults the risk of injury, longer life expectancy.”
particularly for elderly individuals, is You can read the full interview with
always present. Professor Tim Meyer here:
Professor Tim Meyer, head of the DFB’s • https://www.dfb.de/en/news/detail/a-
medical commission and Germany persons-biological-age-is-the-deciding-
national team doctor, was interviewed for factor-193300/ [ENG]
German men warm up before a walking football session
12Community Health
Österreichischer Fußball-Bund
(ÖFB)
Austrian Football Association
As part of their #SocialFootball
programme, the ÖFB organised a charity
football match between two partner
organisations SPIELERPASS (player pass)
and Tore für meine Zukunft (score for my
future) in support of World Heart Day.
Dansk Boldspil-Union (DBU)
Danish Football Association
DBU used World Heart Day 2018 to link to
a piece of research conducted by
Professor Peter Krustrup of South
Denmark University (SDU) and published
on the Danish Heart Association’s
website.
The article discussed how ‘football
fitness’ has been used to improve the
The aim of ÖFB‘s #SocialFootball
health and wellbeing of women aged 16
programme is to promote a climate of
to 65. During the research programme,
respect, compassion, tolerance and
women took part in twice-weekly football
integration in all areas of society whilst
training for 12-16 weeks and found
encouraging all participants to lead an
noticeable improvements in their fitness,
active and healthy lifestyle. More info:
and their blood pressure, and women also
lost, on average 1-3kg in weight. https://www.oefb.at/Der-
OeFB/Fans/Social-Football-Award/SFA-
The research team concluded that
Social-Football-Award-Das-Projekt
‘football fitness’ is suitable for the
prevention of lifestyle diseases such as
cardiovascular disease, hypertension and
type 2 diabetes in young and middle-aged
women.
You can read the full article on the Danish
Heart Association’s website:
• https://hjerteforeningen.dk/2018/01/fo
rskning-fodboldfitness-gavner-
kvinders-hjertesundhed/
13All text, tables, copyright European Healthy Stadia® Network 2018 Primary authors: Michael Viggars, MA European Healthy Stadia ® Network 151 Dale Street Liverpool L2 2JH United Kingdom info@healthystadia.eu +44 (0) 151 237 2686 www.healthystadia.eu
You can also read
