MEDIA KIT1 - Chicago Association of REALTORS
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT
19/20
WHO WE ARE
The Chicago Association of REALTORS® (C.A.R.) represents over 15,500 members from all
real estate specialties including commercial sales, development, property management,
appraisal, auctions, and residential sales.
Through our classes, website and blog, quarterly magazines, 60+ annual events, active
social media accounts and weekly newsletters, we continuously find the best ways to
connect with our members as they help shape the Chicagoland area.
WHY ADVERTISE WITH US?
What’s impacted by real estate? Virtually everything and everyone in our communities.
Who represents Chicagoland real state? Our REALTORS®.
Advertising with C.A.R. puts your brand in front of over 15,500 professionals who actively
engage with and influence private property owners across Chicago’s 77 designated
neighborhoods. Our REALTORS® are early adopters, who trust C.A.R. as a resource for finding
products and services that will enhance their lives at work, in their communities and in their
homes. Get seen and heard. Let us help amplify your brand. After all, we are the “Voice of
Real Estate” in Chicago!
• Build your name to a targeted audience through advertising in a trusted association
publication, via web resources and at a wide range of industry-respected events.
• Reach the entire Chicago metropolitan area via the only real estate publication in
Chicago delivered to the individual homes of over 15,500 REALTOR® members.
Every print advertiser receives extra exposure via the online edition of Chicago
REALTOR® Magazine, published on ChicagoREALTOR.com and promoting through
our email newsletters and social media outlets.
• Inform REALTORS® about your products and/or services that will help them excel
in their careers.
OUR REALTORS ’ INTERESTS
®
• Entrepreneurship • Financial savvy
• Community leadership • Civic issues & politics
• Social engagement • Health & wellness
• Fashion • Sports
• Technology • And more!
PRINT: CR MAGAZINE
THE #1 RESOURCE FOR
REAL ESTATE BUSINESS
INFORMATION, TOOLS
AND RESOURCES FOR
CHICAGOLAND REALTORS®
CR Magazine reaches more than 15,500 Brokers,
Managing Brokers & Affiliate Members in the Chicago real estate market.
Chicago Association of REALTORS® members look forward to receiving Chicago REALTOR® Magazine
because it has a great cross-section of local, national and international real estate news, resources
and tools to grow their business, in addition to trend features, neighborhood profiles and more.
Members rely on the publication for the hottest tips and trends in the industry, as it speaks to their
exact needs. Members also love viewing highlights and pictures of the Chicago Association of
REALTORS® events.
PRINT ONLINE
Published quarterly, Chicago REALTOR ®
We publish Chicago REALTOR® online for
Magazine is designed to be a resource for immediacy and flexibility for our members.
the members of the Chicago Association We also provide additional digital resources
of REALTORS®, providing tools, tips and — our Digital Extras — to expand on content
strategies to help REALTORS® build within the magazine through interactive
their businesses and stay in-the-know media such as videos, podcasts, worksheets
on emerging technologies, trends and and more. Through the digital edition,
business practices. we also include active links to advertiser
websites, giving you broader exposure than
just our 15,500 membership base.
OUR READERS
Our core readers are members of the Chicago Association of REALTORS® living and working in the Chicagoland
area. They are entrepreneurs who are invested in the growth and development of their communities. They are
savvy, design-conscious consumers who themselves are interested and invested in private property rights,
government affairs, commercial and residential developments,
and helping their clients achieve the American dream.
Our audience is:
• SOCIAL: In 2018, C.A.R. hosted over 40 events, with over 7,000
attendees. That doesn’t include the hundreds of industry
events hosted by our Industry Partners as well as the out-
side causes our members are involved in.
• CONNECTED: Our readers are active on social media, sharing,
commenting and posting content to engage their clients.
C.A.R. + CR Magazine serves as an important source of that
content.
• ENTREPRENEURIAL: Our readers are our members, and
we know our members well. They work hard to grow their
businesses and make Chicago a better place to live, work
and play.
BY THE NUMBERS
CIRCULATION PER ISSUE
16,000 13,931 Quarterly
printed copies online views* distribution
Print total: 15,500 printed Online total: 3,482 average Frequency of publication:
copies delivered to our views each issue via Quarterly, by the seasons —
members each issue, with ChicagoREALTOR.com and spring, summer, autumn, winter.
500-1,000 extra copies printed Yumpu Digital Publishing
and handed out at the Annual Platform.
Sales Awards each Spring and *Annually
available at CAR Central.
CR MAGAZINE
ADVERTISING RATES
4-Color and B&W SINGLE ISSUE ANNUAL PACKAGE ADVERTISING DEADLINES
Full-page $
1,400 $
4,000 ISSUE RESERVE ART DUE DROPS
Half page $
900 $
2,700 Summer 2019 5/17 5/23 Mid-June
1/4 Page $
600 $
1,600 July/August/September (DEADLINE EXTENDED!)
Autumn 2019 7/17 7/24 Mid-Sept.
Premium Placement ANNUAL PACKAGE ONLY October/November/December
Inside front cover $
5,200 Winter 2019 10/16 10/23 Mid-Dec.
Inside back cover $
4,800 January/February/March
Back cover $
6,000
Spring 2020 2/6* 2/13* April 11*
Center spread (2 full pages) $
9,000
The Sales Awards Issue - April/May/June
Page 5 (Next to President’s letter) $
4,800
*Publication dates, material deadlines and advertising
reservation deadline subject to change.
PRODUCTION
The Specs VERTICAL (WXH) HORIZONTAL (WXH)
Full-page (Non-bleed) 7.375” x 9.875” NA
Full-page (Bleed) 8.375” x 10.875”* NA
Half page (Non-bleed) 3.6” x 9.875” 7.375: x 4.8”
Half page (Bleed) 4.1” x 10.875”* 8.375” x 5.3”*
1/4 Page (Non-bleed) 3.6” x 4.8” NA
*NOTE: For ads with bleeds, dimensions given are to page edge,
please add .125” bleed. All type and elements must be at least .375”
from trim edge.
Electronic File Requirements
Print-ready PDF files ONLY. PDFs must be hi-res, print-ready PDF.
All images must be 300 ppi or better. Please embed all images and
convert all fonts to outlines.
To advertise, please contact Mary Beth Durkin at:
mdurkin@chicagorealtor.com.
ONLINE: CHICAGOREALTOR.COM
Place your electronic ad on the #1 source of real estate information for the Chicagoland REALTOR®
• Drive traffic to your Web site and stay visible in the Chicago real estate market by
placing a button on the Chicago Association of REALTORS® homepage.
• On average, ChicagoREALTOR.com receives 81,422 page views per month and
225,649 unique visitors per year!
• REALTORS® are constantly using ChicagoREALTOR.com to access advocacy
information, member benefits, upcoming events & meetings and business tools.
• Other main attractions include access to our interactive blog, statistics,
forms/contracts, MLS, marketing resources and social networking content.
EXPERIENCES + ACTIVATIONS: EVENTS
We host over 60 events annually, and each one is unique. Paying careful attention to every
detail, the Chicago Association of REALTORS® prides itself in offering our members and
Chicagoland residents premier, engaging dinners, retreats, socials, workshops and panel
discussions. The breadth of our events gives our sponsors plenty of opportunities to get in front
of our 15,500+ REALTORS® and the Chicagoland community.
From experiential activations to mentions in event programs, brochures and marketing, there
are many opportunities for brand exposure.
SIGNATURE EVENTS
SALES AWARDS – This stylish cocktail party recognizes Chicago’s top-producing real
estate professionals. The celebratory event provides sponsors with the opportunity
to brand their company image and mix and mingle with elite real estate
professionals in a relaxed setting. If your goal is to reach top-producing brokers
and managing brokers, there’s no better place than the Sales Awards!
• Spring 2020
GOLF OUTING – At our annual golf classic, we trade in the fancy suits and dresses for
a day of fun on the course. However, we don’t compromise quality. This event allows
our members to enjoy time with their clients and business connections, while
networking with their fellow REALTORS®. The fun doesn’t end once the final putt is
made. An exclusive, often sold-out reception follows, with plenty of opportunities for
sponsored giveaways, speeches, activities and more.
• July 11, 2019
INAUGURAL GALA – It’s the premier night for Chicago’s real estate industry.
Entering 136 years of tradition, the Inaugural Gala features the introduction of our
incoming Board of Directors, the induction of our new Hall of Fame honoree and
the presentation of our REALTOR® awards. At all our events, but especially the
Inaugural Gala, attendees expect glitz, glam and the best-of-the-best.
• September 26, 2019
CASINO ROYALE – This black-tie advocacy fundraiser is a crowd-favorite! Co-
hosted by the C.A.R. Young Professional Network (YPN) and the Women’s Council
of REALTORS® (WCR), this casino event will be back for its eighth year in 2019.
• October 17, 2019
ONGOING OPPORTUNITIES +
NICHE INTEREST GROUPS
MEMBER OUTREACH – Our complimentary member education series is all about bringing
Chicago REALTORS® the tips and tools they need to enhance their business. We bring in experts
from our industry – locally, as well as nationally – to talk about technology, best practices and
proven advice to get to the next level.
• August 2019
• May 2020
• 2020 Market Outlook – January 2020
YOUNG PROFESSIONALS NETWORK – For brands looking to connect with the future of the real
estate industry, look no further than our active, game-changing Young Professionals Network
(YPN). Throughout the year, YPN hosts educational, social and community service-driven events.
From monthly breakfasts to kickball tournaments, YPN works hard and plays hard. Collaboration
is what they do best, which always benefits our sponsors.
• YPN Breakfast – The last Wednesday of every month, February – August
• YPN Summer Mixer – July 25, 2019
• YPN Charity Event – September 2019
• YPN Kickoff Mixer – January 2020
GOVERNMENT AFFAIRS AND ADVOCACY EVENTS – The Chicago Association of REALTORS® is
nonpartisan, with great working relationships with elected officials from all parties. We are public
policy and advocacy-focused, fighting for issues that protect the real estate industry while
keeping members informed throughout the process. This is evidenced through our monthly
Coffee with Your GADs (Government Affairs Directors) meetings and events like our Fair Housing
Forum, which all address the most important issues impacting REALTORS® and their clients.
• Coffee with Your GADs – The first Tuesday of every month
• Fair Housing Forum – April 2020
GLOBAL REAL ESTATE COUNCIL – Chicago is a world-class city and a hub for clients, businesses
and residents from around the world. Our Global Real Estate Council’s events reinforce this global
mindset through local history tours, international excursions and educational events.
• Global Education Series – May 23, 2019 & June 20, 2019
• Trade Mission to Thailand – July 14-19, 2019
• Global Bus Tour – January 2020
COMMERCIALFORUM – The Chicago Association of REALTORS® commercial arm,
CommercialForum consists of REALTORS® and non-REALTORS® who focus on commercial buying,
selling and investment. Sponsors of CommercialForum get in front of those who close Chicago’s
biggest real estate transactions.
• CommercialForum/Diversity Program – September 2019
• Women in Commercial Real Estate – TBD
• CommercialForum Breakfast – Bi-Annual – Spring and Winter
• CommercialForum/CCIM Roundtables – February 2020
ANNUAL BUSINESS PARTNERSHIPS – Annual partnerships allow your brand to be synonymous with
C.A.R., with visibility in our emails, at our offices and in our magazines, plus opportunities to speak at
events and present commercials and ads. If you’re looking to have a consistent presence in front of
this influential group, check out our Annual Business Partners package. These packages allow for a
consistent presence at our events and in our offices, classrooms and promotional materials.
NEXT STEPS
1. Read more about our annual sponsorships.
2. Check out the different events and opportunities we offer.
3. Discuss your needs with Mary Beth Durkin, so she can develop the best,
most comprehensive package for you.
4. Sign the Advertising and Sponsorship contract and submit payment.
5. Share your advertising materials.
6. We’ll do the rest, getting your brand in front of our REALTORS®!
ADVERTISING & SPONSORSHIP POLICY 2019
CANCELLATION POLICY: Contracts can be cancelled
at any time with 30 days notice. Cancellation of multi-
insertion contracts will result in short-rate charges for
the inserted ads plus a processing fee of $100.
Cancellations must be received in writing prior to ad
closing date.
PAYMENTS: All payments are due 30 days from invoice
date. Invoices will be sent out within one week of issue
date. By signing this document, you are agreeing to our
terms and conditions.
You can also read
