WISH YOU WERE HERE 2016 - THE CONTRIBUTION OF LIVE MUSIC TO THE UK ECONOMY - UK Music
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WISH YOU
WERE HERE
2016
THE CONTRIBUTION OF LIVE MUSIC
TO THE UK ECONOMY
The national headline data in this report has been updated. Please refer here for the updated data.
Corresponding updated regional and local figures for this report are not however available.
The British live music industry
entertained nearly 30 million music
fans last year. From 2014 there was
a 16% increase in overseas music
tourism to the UK. The outstanding
concert halls and venues in London
played to over 3 million people
generating just under £1bn in revenue.
ANDY HEATH This country has become the go-to
Chairman of UK Music destination for music tourism. While
I don’t think anyone in my industry
can be surprised by the draw of
our music, putting facts around the
live music economy is incredibly
important. UK Music’s Measuring
Music report showed that 60% of
music revenue is generated from
exports. The link between export
strength and our ability to attract
tourists is undoubtable. Maybe only
football has a similar international
draw offering a UK-based experience
with your team, your players, in a
stadium or field.
British music lands our country at
the front of the world stage. There
aren’t that many things we do better
than anyone else, but music is one.
When you have a natural advantage,
the right thing to do is to build on it.
Government says it recognises that
music is one of the UK’s strongest
hands. However it doesn’t always
produce policy to strengthen that
hand. Right now, leaving creative
subjects out of the new baccalaureate
is plain wrong. Technical ability
and creativity are the yin-and-yang
powers that have made this country
great. Leaving creativity to only those
that can afford it is completely self-
serving in the long run.
The future of British music is
dependent on emerging talent, both in
performance and business. Securing
our future depends on the creation of
optimum policy conditions to support
young people become musicians,
songwriters, creative technicians and
one of the 39,034 jobs in this report.
One in six albums sold on planet earth
last year was a British album. This is
phenomenal but I don’t want to leave
a legacy, I want to leave a future. This
report must focus policy makers on
creating the right conditions for the
future of an industry that astounds,
entertains and attracts the world.
Cover photo credit | Skepta at Bestival 2015 | © Carolina Faruolo 2015
Photo credit | Muse at Download 2015 | © Richard Johnson
UK MUSIC · WISH YOU WERE HERE UK MUSIC · WISH YOU WERE HERE
Wish You Were Here is created on
behalf of UK Music and its members
to highlight the contribution of live
music industry. The members of UK
Music are: AIM, BASCA, BPI, FAC, MMF,
MPA, MPG, MU, PPL, PRS for Music and
ACKNOWLEDGEMENTS
music and music tourism to the UK the Live Music Group Throughout this project we have received support The analysis was carried out by Oxford Economics
economy. from a wide range of individuals and organisations and a methodological statement is to be found on
The Live Music Group is made up that have provided datasets essential to this the UK Music website. The project is managed by
2016 is the third edition of the report, of members of the Association analysis. These include: Jonathan Todd, Chief Economist at BOP Consulting,
which was first published in 2013. of Independent Festivals (AIF), on behalf of UK Music.
Association of Festival Organisers • AEG Live
UK Music is the umbrella organisation (AFO), Concert Promoters Association • Arts & Festivals Management, In addition, we are grateful to Professor Martin
which represents the collective (CPA), Agents Association (AAGB), • De Montfort University Cloonan of the University of Glasgow and Professor
interests of the UK’s commercial music International Live Music Conference • The Association of Independent Simon Frith of the University of Edinburgh who
industry - from artists, musicians, (ILMC), National Arenas Association Festivals kindly peer reviewed the methodology deployed by
songwriters and composers, to (NAA), Production Services • AXS Oxford Economics.
record labels, music managers, music Association (PSA) and Music Venue • BBC Music
publishers, studio producers, music Trust. • Glasgow Concert Halls For all media enquiries contact:
licensing organisations and the live • Live Nation James Murtagh-Hopkins
• Music Venue Trust Director of Communications, UK Music
• National Arenas Association james.murtagh-hopkins@ukmusic.org
• PRS for Music 0203 713 8452
• Sage Gateshead
• See Tickets For all policy enquires contact:
• Symphony Hall, Birmingham Tom Kiehl
• Theatre Royal Concert Hall, Director of Government & Public Affairs, UK Music
Nottingham tom.kiehl@ukmusic.org
• Ticket Factory 0203 713 8454
• Ticketmaster This report is designed by
• We Got Tickets Beatriz Ribeiro at UK Music
We are grateful to all venues, festivals and other All material copyright © UK Music 2016
businesses featured as case studies in this report
for sharing information and pictures. Additional UK Music
thanks to all of our membership organisations for 4th Floor
their support and help with this report. 49 Whitehall
London SW1A 2BX
T: 0203 713 8444
Twitter: @UK_Music
Email: info@ukmusic.org
Website: www.ukmusic.org
UK MUSIC · WISH YOU WERE HERE UK MUSIC · WISH YOU WERE HERE
CONTENTS
UK LIVE MUSIC 2015 IN NUMBERS 8 NORTHERN IRELAND 40
· BELFAST
MUSIC TOURISM 2015 IN NUMBERS 9 SCOTLAND 44
· GLASGOW
FOREWORD 10 SOUTH EAST 48
· BRIGHTON
John Whittingdale MP
Secretary of State for Culture, Media and Sport SOUTH WEST 52
· EXETER
FOREWORD 11 WALES 56
Paul Latham · CARDIFF
Chief Operating Officer, Live Nation, UK & Ireland;
Chairman, Creative & Cultural Skills; WEST MIDLANDS 60
Chairman, UK Live Music Group · COVENTRY
YORKSHIRE & THE HUMBER 64
INTRODUCTION 12 · HULL
Jo Dipple
Chief Executive of UK Music
MUSIC TOURISM
GRASSROOTS MUSIC VENUES 2015 14 · ABBEY ROAD STUDIOS 70
· BBC INTRODUCING 71
MUSIC TOURISM IN NATIONS AND REGIONS
EAST OF ENGLAND 18
· NORWICH
EAST MIDLANDS 22
· LEICESTER
LONDON 26
· BRIXTON
NORTH EAST 30
NEWCASTLE
NORTH WEST 36
· MANCHESTER
8 UK MUSIC · WISH YOU WERE HERE UK MUSIC · WISH YOU WERE HERE 9
UK LIVE MUSIC MUSIC TOURISM
2015 IN NUMBERS IN NUMBERS 2015
27.7 MILLION 24 MILLION £3.7 BILLION 10.4 MILLION
Total live music audience in the UK in Total concert attendance in 2015 Total direct and indirect spend generated by Number of music tourists in the UK in 2015
2015 music tourism in the UK
3.7 MILLION 17.3 MILLION 38% 767,000
Total festival attendance in 2015 Total local residents attended music Proportion of live music audiences that are Number of overseas music tourists visiting
events in their area in the UK in 2015 music tourists the UK
16% 39,034
Increase in number of overseas music tourists Number of full time jobs sustained by music
visiting the UK between 2014-2015 tourism
(*in venues above +1500 capacity)
£852 13%
Average spend by overseas music tourists Increase in spend by overseas music tourists
whilst in the UK in 2015 between 2014-2015
(*in venues above +1500 capacity)
£549 MILLION £38 MILLION
Total box office spend on tickets by music Total box office spend on tickets by overseas
tourists in 2015 music tourists in 2015
3.2 MILLION £2.3 BILLION
Music tourists attended live music events in Amount spent directly by music tourists
London in 2015
Photo credit | Stormzy at Powderham Castle, Exeter | © BBC - Steve Barney
10 UK MUSIC · WISH YOU WERE HERE UK MUSIC · WISH YOU WERE HERE 11
FOREWORD
Last year I was very pleased to This report is my chance to shout venues into the overall picture.
launch UK Music’s “Wish You Were about how staggeringly successful Policy makers need to see the impact
Here” report into music tourism. We live music is in this country. Last year all types of live music have on
celebrated the great success our live over 27.7 million music fans attended our local and national economies.
music concerts and festivals have in British gigs and festivals. That’s nearly When planning decisions are being
attracting people from overseas to one half of the population of the UK made that could affect a live music
come to the UK. We also welcomed attending a live music event. venue, the economics of what is
the significant spend we generate being threatened must be properly
JOHN WHITTINGDALE MP PAUL LATHAM
ourselves when travelling across Trips by foreign music tourists understood.
the country for gigs and events, Secretary of State for Culture, Chief Operating Officer, Live increased by 16 per cent last
Media and Sport Nation, UK & Ireland; year. Not only that, but while here, When you add grassroots music
significantly driving local economies.
Chairman, Creative & Cultural overseas tourists spend on average venues into the mix, which we did
Skills;
It is great to see that a year on, music over £1,000 per festival trip. One for the first time in this report, you
Chairman, UK Live Music Group
tourism has continued to grow from thousand pounds per trip! That is a find an additional 5.6 million music
strength to strength. Tourist spend has phenomenal amount and the highest tourists who generate 10% of the
increased by seven per cent in 2015 to spend we have recorded in any year. total £3.7bn spend. These grassroots
£3.7bn. This is a fantastic achievement music venues do more than support
and a great testament to both our live The UK clearly excels when it comes new talent, new bands and provide
music industry and the musical talent to live music. Music tourists and fun nights out. They are critical to the
that it supports. This is no surprise overseas music tourists spend money culture and well-being of any local
given British artists account for just all over the UK. In 2015 they generated community.
over one in seven albums purchased £3.7bn in direct and indirect spend.
by fans around the globe. This international love of music drives The music industry’s ecosystem
revenues and jobs out to every region is dependent on every part being
Aside from Wish You Were Here’s of the country. successful. If planning and licensing
headline figures, it’s encouraging to law allows grassroots venues fail,
see that the UK is home to the three The main reason we publish this there is a knock on effect up the
biggest selling arenas in the world. report is that Government, national ladder which hits the health of
Almost four million tickets were sold and especially local, doesn’t always the whole music industry. Likewise
at the London O2 Arena, Manchester take our economic worth as seriously over-zealous enforcement of rating
Arena and SSE Hydro, Glasgow alone. as it should. Yes, we are an exciting, assessments, exaggerated and
if sometimes frivolous, business unnecessary policing costs, local
As a huge fan of music I’ve had the but while being so we deliver huge night-time entertainment taxes et al
pleasure of seeing Deep Purple, Judas amounts of national and international threaten that delicate ecosystem.
Priest and Coldplay recently and I’m tourists to our events, who spend in
looking forward to Glastonbury and our towns and cities where they are As the statistics show in this report we
the one-off gig by Ritchie Blackmore’s hosted. can be very proud of our contribution
Rainbow. With the festival season to both the culture and finances
upon us, and with many big gigs and Music tourism is an activity that policy of the UK but we must always be
tours from Adele, the Stone Roses, makers have only recently started to vigilant to unintended consequences
and Justin Bieber (not forgetting AC/ recognise. It is incredibly important of legislation that threaten our very
DC!), I have every confidence that next to show Whitehall some statistics and existence. With all due respect to my
year’s music tourism report will be give them the figures for the actual good friends in Deacon Blue, When
impressive again. value live music has in every part of The World Knows Your Name, if you
the UK. The tourism generated by are a Fellow Hoodlum, or one of The
music supports over 39,000 full time Hipsters, don’t be Homesick our tours
jobs. and festivals will be coming to Your
Town….it`s all about Dignity.
John Whittingdale MP With so many smaller venues closing
Secretary of State for Culture, Media in cities all over the UK, it is important
and Sport to add the activity of the grassroots
12 UK MUSIC · WISH YOU WERE HERE UK MUSIC · WISH YOU WERE HERE 13
INTRODUCTION
Wish You Were Here studies the We know music is a shared cultural Lastly, I’d like to acknowledge the To find out more about UK Music’s work
economic impact of live music and experience. Wish You Were Here puts collective permissions granted UK across pan-industry areas including
music tourism in the UK. Taking hard facts around that experience Music by our membership. These Government policy, education and
vast quantities of raw ticketing data, as well as showing the numbers of permissions allow us to undertake skills, apprenticeships, economic and
this report breaks down live music tourists it attracts. this work. UK Music is eternally sector research, equality and diversity,
activity in cities, in regions and grateful for the trust placed in us to copyright protection, the threat to live
across the whole country. This is an Putting down hard facts is important. crunch treasured commercial data. music venues from redevelopment
extraordinary feat. Before UK Music Music challenges society. The music To say we are only as good as the and career paths into music go to:
JO DIPPLE
began this work, there was no UK- industry’s relationship, therefore, efforts of our collective needs to be www.ukmusic.org
Chief Executive of UK Music wide live music or music tourism data with those who run society has been a refrain.
available. This year, we collected data a mixed bag. Music is a powerful agent
for activity for festivals and concerts for societal change. Incumbent policy Thank you to everyone who has
with a capacity of over 1,500, and, makers are by instinct cautious of the helped us, in this year and in every
for the first time, the data on activity “threat” posed by popular music yet previous year. Thank you to the UK
in grassroots venues, those with a frantic to be associated with it as a Live Music Group and Paul Latham at
capacity of under 1,500. way to engage with “ordinary” people, Live Nation. Thank you to the 5,000
or voters. What this report aims to small and grassroots venues who
Half a decade’s worth of raw data do is to tell policy makers about filled in the questionnaire for us. I
paints a compelling picture for live the economic value our brilliant live hope we do justice to the trust you’ve
music in the UK over an historic music creates. They need to know placed in us and that this report gives
period. We began data collection the economic impact of music when us all new tools to help preserve,
in a period of economic recession, they think of making it difficult for a secure and improve this country’s
continued through an Olympic year in small venue to operate. They need amazing music scene.
2012 with new legislation on statute, to understand the economics of the
and worked into this period where the sector to properly react the next time Jo Dipple, June 2016.
economy is stronger but still fragile. a young artist or music business
applies for funding.
On Rocktober 1st 2012, the Live
Music Act came into force. This new It is one of UK Music’s principal tasks to
Act brilliantly removed the Local collect data and provide research on
Authority requirement for venues the economic value and health of the
with an alcohol licence to purchase music industry in the United Kingdom.
an additional licence for hosting a We produce two annual reports,
performance of live music for small Wish You Were Here and Measuring
venues. The combination of the Music. With flaws in our national
Olympics, the Live Music Act and accounts, flaws acknowledged by
the slight improvement in the UK’s Government and the EU Commission,
economic fortunes suited live music. our reports give the music sector a
credible language to use in policy and
The appetite for live music has legislative conversations.
continued to grow. Last year overseas
music tourism increased by 16%, Wish You Were Here provides evidence
whilst British music events were of jobs, of revenue, tourism and trade.
attended by a staggering 27.7 million Wish You Were Here offers solid proof
people in 2015. of the value of music. Please use this
report. Use it over and over again
What this report shows, unequivocally, when making the case for music
is the economic value of live music policy in every part of the UK.
to communities, cities and regions.
Photo credit | Download 2015 | © Danny North
14 UK MUSIC · WISH YOU WERE HERE UK MUSIC · WISH YOU WERE HERE 15
GRASSROOTS
MUSIC VENUES 2015
Under 1500 capacity
Wish You Were Here is key to step towards headlining the festivals
understanding all of the important
elements of the complex ecosystem
of tomorrow and to building an
audience that will help them stand
GRASSROOTS MUSIC VENUES BY NUMBERS 2015
that make Britain’s live music industry out from the crowd.
5.6 MILLION £231 MILLION
the envy of the world. By adding data
on Grassroots music venues and Music Venue Trust will publish further
collaborating with the Music Venue research into the scale and impact
Trust we are now able to create a of the Grassroots Music venue sector Total audience visits to UK small music Total spend generated by music tourists
complete picture of the commercial, later this year to coincide with Venues venues in 2015 visiting small venues in the UK in 2015
cultural, social and economic value Day 2016, to be held at London’s
1.46 MILLION 135,000
of live music and music tourism to historic Roundhouse venue on 18th
local communities throughout the UK. October.
Further to this we can also now help
put a value of these valuable talent UK Music is the headline sponsor of Tourist visits to UK small venues in 2015 Visits to UK small music venues from
incubation hubs, where many of our Venues Day 2016. For more information overseas music tourists in 2015
successful artists hone their craft at go to: www.musicvenuetrust.com
a local level in order to help protect
them from redevelopment threats “We are delighted that the strong partnership between UK Music and Music
and other issues affecting the sector. DURING THE PAST TWELVE MONTHS: Venue Trust has, for the first time, enabled Grassroots Music Venues to have
HOW MANY TIMES DID YOU ATTEND A GIG IN A their important contribution to the UK’s music economy recognised and
Last year more than 5.6 million visits GRASSROOTS VENUE? acknowledged within this year’s Wish You Were Here report. Alongside their
were made to the UK’s vast network essential social and cultural role in their local communities, GMVS are a
of grass roots and small venues, of 100+ 3.6% vital part of the economic pipeline that has made the UK music industry a
which 1.46 million visits were made by world leader.”
music tourists (including 135,000 from MARK DAVID
abroad) generating a total spend in 51-100 6.0%
Chief Executive of Music Venue
excess of £231 million. From this we are Trust
also able to determine that grassroots 41-50 4.7%
music venues play a significant social
role within their local areas, with
more than 4 million locals attending 31-40 6.1%
live music events regularly in small
venues within their neighbourhoods. 21-30 12.7%
We can also determine from the data
gathered that music fans that attend
gigs in these grassroots venues have 11-20 19.8%
a voracious appetite for live music
and a high percentage attend shows 6-10 23.4%
regularly, which not only helps build
an active local music scene but also
supports local talent, enterprise and 0-5 23.7%
businesses.
For many artists too, a performance
at the Half Moon in Putney, Moles in
Bath, Fibbers in York or the Sanctuary
Rock Bar in Burnley may be the first
UK MUSIC · WISH YOU WERE HERE MUSIC TOURISM IN NATIONS & REGIONS Photo credit | Brixton, SW9, David Bowie Mural | © Ele Hill
18 UK MUSIC · WISH YOU WERE HERE
EAST OF
ENGLAND
TOTAL DIRECT AND INDIRECT SPEND GENERATED BY
MUSIC TOURISM IN THE EAST OF ENGLAND
Total
£316 MILLION Photo credit | Norwich Waterfront | © Waterfront 2015
NUMBER OF MUSIC TOURISTS IN AMOUNT SPENT DIRECTLY BY MUSIC NUMBER OF FULL TIME JOBS
THE EAST OF ENGLAND TOURISTS IN THE EAST OF ENGLAND SUSTAINED BY MUSIC TOURISM IN
THE EAST OF ENGLAND
551 £206
THOUSAND
MILLION
EAST OF ENGLAND
£113 The East of England boasts several cities and towns
312 £93 MILLION
that helped boost overall music tourism in the
MILLION
region to the tune of £316 million in 2015. Cambridge,
THOUSAND
238 Total
THOUSAND
Norwich, Southend on Sea, Harlow, Bedford and
3,508 Chelmsford just a few of the cities and towns that
helped attract more than 551,000 music tourists last
Total Concerts Festivals Total Concerts Festivals
year whilst sustaining over 3,500+ jobs.
Established music festivals like Latitude in Henham
Park, Suffolk and V festival at Hylands Park, near
PROPORTION OF LIVE MUSIC AUDIENCES THAT ARE MUSIC Chelmsford in Essex, both set deep into the idyllic
TOURISTS IN THE EAST OF ENGLAND British countryside and the Cambridge Folk Festival
bring huge audiences, revenue, jobs and top-level
global music talent to the region.
40% 22% 17%
Total Concerts FestivalsUK MUSIC · WISH YOU WERE HERE 21
NORWICH
Situated in the midst of East Anglia with
a large student population, Norwich is
an epicentre of musical culture and live
activity within the East of England with in
excess of 191,000 total audience visits to
live music events in 2015. Music tourists
NORWICH LIVE MUSIC BY NUMBERS 2015
make up 60,000 of that overall figure,
generating £22 million pounds of total
spend whilst visiting the city and helping
to sustain 238 jobs. TOTAL DIRECT & INDIRECT SPEND GENERATED IN
2015 IN NORWICH FROM MUSIC TOURISM
Venues like the Waterfront, University
of East Anglia (UEA), Open, Arts Centre
and the Brickmakers offer music fans
excellent opportunities to experience
£22 MILLION
both local and mainstream music talent,
TOTAL LIVE MUSIC ATTENDANCE IN TOTAL NUMBER OF MUSIC TOURISTS TOTAL FULL TIME EMPLOYMENT
whilst Norwich Sound+Vision, a music
2015 IN NORWICH IN 2015 IN NORWICH IN NORWICH IN 2015 FROM
conference that takes place annually in MUSIC TOURISM
October is East Anglia’s answer to SXSW.
In 2015, BBC Radio 1 chose Norwich’s
Earlham Park as the venue for their
annual Big Weekend festival which saw
the likes of Snoop Dogg, Muse, Taylor
Swift, Florence and The Machine, Rita Ora
and The Foo Fighters perform within the
city and broadcast around the globe.
191,000 60,000 238
PROPORTION OF LIVE MUSIC AUDIENCE IN NORWICH IN 2015 THAT WERE
MUSIC TOURISTS
32%
Photo credit | Snoop Dogg- Earlham Park, Norwich | © BBC - Nick Pickles22 UK MUSIC · WISH YOU WERE HERE
EAST
MIDLANDS
TOTAL DIRECT AND INDIRECT SPEND GENERATED BY
MUSIC TOURISM IN THE EAST MIDLANDS
Total
£162 MILLION Photo credit | Mainstage at Download Festival 2015, Donington Park | © Richard Johnson 2015
NUMBER OF MUSIC TOURISTS IN AMOUNT SPENT DIRECTLY BY MUSIC NUMBER OF FULL TIME JOBS
THE EAST MIDLANDS TOURISTS IN THE EAST MIDLANDS SUSTAINED BY MUSIC TOURISM IN
THE EAST MIDLANDS
360
THOUSAND
£101
EAST MIDLANDS
MILLION The East Midlands region generated £162 million The East Midlands leg of the Dot to Dot festival and
233 £62 from music tourism visits in 2015. This came from a local venues like the Rescue Rooms and Rock City in
THOUSAND
£39 MILLION
Total total of 360,000 visitors which helped support 2021 Nottingham and Bloodstock in Derbyshire are other
127 MILLION
jobs in the local area in cities and towns like Derby, examples of local music infrastructure that attract
THOUSAND
2,021 Leicester and Northampton. visitors from beyond their borders.
Total Concerts Festivals Total Concerts Festivals Throughout the region there are many examples of
venues and festivals that attract significant numbers
of music tourists into the area. For the past 13 years
the annual Download Festival at Donington Park has
PROPORTION OF LIVE MUSIC AUDIENCES THAT ARE MUSIC attracted rock and metal music fans from around
TOURISTS IN THE EAST MIDLANDS the globe and drawn some of the world’s biggest
artists to headline including Metallica, AC/DC and
Muse amongst others.
38% 25% 13%
Total Concerts FestivalsUK MUSIC · WISH YOU WERE HERE 25
LEICESTER
The recent success of Leicester City in the
Premier League has shone a light onto
the city, but for music fans the city has
been a vibrant destination for concerts
for many years.
LEICESTER LIVE MUSIC BY NUMBERS 2015
A bustling student city with two
universities, it boosts a healthy network
of venues that attract both up and
coming and mainstream talent including TOTAL DIRECT & INDIRECT SPEND GENERATED IN
The Cookie, De Montford Hall, The Shed, 2015 IN LEICESTER FROM MUSIC TOURISM
O2 Academy Leicester, Magic Teapot, Y
Theatre, Soundhouse and Firebug to
name a few. £9 MILLION
Music events in Leicester were attended
by 107,000 in 2015, attracting 32,000 music TOTAL LIVE MUSIC ATTENDANCE IN TOTAL NUMBER OF MUSIC TOURISTS TOTAL FULL TIME EMPLOYMENT
2015 IN LEICESTER IN 2015 IN LEICESTER IN LEICESTER IN 2015 FROM
tourists into the city and generating £9
MUSIC TOURISM
million towards the city economy. These
tourists visits help sustain 107 jobs in the
area.
The childhood home of Engelbert
Humperdink, Leicester has produced
an array of chart topping musicians
over the years including Mark Morrison,
Cornershop and X Factor winner Sam
Bailey.
107,000 32,000 107
It is local rock band Kasabian however
that are most connected to the cities
musical heart. Their recent celebration
shows at their beloved Leicester City’s
King Power stadium saw them perform PROPORTION OF LIVE MUSIC AUDIENCE IN LEICESTER IN 2015 THAT WERE
to in excess of 50,000 fans, which next MUSIC TOURISTS
year’s Wish You Were Here report will feel
the benefit from.
30%
Photo credit | Kasabian - King Power Stadium, Leicester | © Tom Clazie Flynn
www.tomclazieflynn.com26 UK MUSIC · WISH YOU WERE HERE
LONDON
TOTAL DIRECT AND INDIRECT SPEND GENERATED BY
MUSIC TOURISM IN LONDON
Total
£967 MILLION Photo credit | London O2 Arena | © The O2
NUMBER OF MUSIC TOURISTS IN AMOUNT SPENT DIRECTLY BY MUSIC NUMBER OF FULL TIME JOBS
LONDON TOURISTS IN LONDON SUSTAINED BY MUSIC TOURISM IN
LONDON
£592
3.2
MILLION
3
MILLION
£492
MILLION
LONDON
MILLION
2015 saw a staggering 3.2 million music tourists British Summertime in Hyde Park and Wireless
pass through London’s many music events, in Finsbury Park. On top of this we have concert
£100 Total generating just shy of £1 billion pounds towards venues of every shape and size, from The Royal
MILLION
163 the capital’s economy whilst supporting over Albert Hall to Wembley Stadium, Oval Space – a
THOUSAND
7,529 7,500+ jobs. A veritable candy store for anyone that converted gas works in Bethnal Green, KOKO in
loves music, London offers an incredible variety of Camden or the legendary 100 club on Oxford Street.
Total Concerts Festivals Total Concerts Festivals
grassroots venues, arenas, stadiums and festivals.
2015 saw an increase in overall attendance of
There is something for everyone that suits every
music events to 8.4 million, with 5.2 million of them
genre, scene or movement, whatever your musical
local London residents, further proof that music
persuasion.
PROPORTION OF LIVE MUSIC AUDIENCES THAT ARE MUSIC is an important social, economic and cultural
TOURISTS IN LONDON Music venues are located in and around every cornerstone throughout the city.
London borough and this vibrant live ecosystem is
With the arrival of the 24-hour tube in 2016 and
essential for our new and young artists to develop
further initiatives from City Hall in discussion to
into the global chart toppers of tomorrow. Whether
help stimulate growth and opportunities for the
it is Adele from Tottenham, Dizzee Rascal from Bow
night time economy, London will continue to be an
or George Michael from Barnet.
example of best-practice to the wider music world
38% 36% 2% There are new and inventive festivals are popping and will continue to offer something special to the
up across the capital each and every year like Field 400,000 plus music tourists that arrive here with a
Total Concerts Festivals Day and Citadel in Victoria Park, On Blackheath, thirst for live entertainment.UK MUSIC · WISH YOU WERE HERE 29
BRIXTON
Brixton, in the South London borough
of Lambeth is an area intertwined with
music and cultural significance. Not only
the birthplace of Britain’s most beloved
musical son David Bowie, who spent his
early years living at 40 Stansfield Road but
BRIXTON LIVE MUSIC BY NUMBERS 2015
an inspiration, touch paper and cultural
melting pot that has inspired and ignited
generations of musicians and fans alike.
From the instantly recognisable bassline TOTAL DIRECT & INDIRECT SPEND GENERATED IN
of The Clash’s Guns of Brixton, to Eddy 2015 IN BRIXTON FROM MUSIC TOURISM
£20 MILLION
Grants hit ‘Electric Avenue’ - Brixton has
helped inspire a cultural narrative for its
residents and visitors alike that keeps
them coming back.
TOTAL LIVE MUSIC ATTENDANCE IN TOTAL NUMBER OF MUSIC TOURISTS TOTAL FULL TIME EMPLOYMENT
Live music can be found everywhere
2015 IN BRIXTON IN 2015 IN BRIXTON IN BRIXTON IN 2015 FROM
throughout the borough. From the MUSIC TOURISM
Windmill pub to JAMM via Hootenanny
or the Electric (and countless more like
them). There is something for everyone
every night of the week. Last year more
than 427,000 people attended concerts
and festivals throughout Brixton,
including the much beloved Splash,
cancelled in 2016 but which will hopefully
return in 2017. This included more than
125,000 music tourists coming specifically
into the area for music, generating in
excess of £20 million into the local
economy. 427,000 125,000 148
The centre piece of Brixton’s live scene
remains the O2 Academy Brixton, a PROPORTION OF LIVE MUSIC AUDIENCE IN BRIXTON IN 2015 THAT WERE
beautiful Grade II listed building and MUSIC TOURISTS
5,000 capacity venue that is both
internationally renowned. For more than
thirty years, it has regularly attracted
some the world’s most influential and
important artists to perform and soak up
its authenticity and electricity including
The Clash, Amy Winehouse, Madonna,
Blur, Florence and The Machine, Lady
29%
Gaga and thousands more like them.
As long as London has a pulse, there will
always be music on the streets of Brixton.
Photo credit | O2 Academy Brixton | © Academy Music Group30 UK MUSIC · WISH YOU WERE HERE
NORTH
EAST
TOTAL DIRECT AND INDIRECT SPEND GENERATED BY
MUSIC TOURISM IN THE NORTH EAST
Total
£51 MILLION Photo credit | The Sage Gateshead - Newcastle | © Mark Savage
NUMBER OF MUSIC TOURISTS IN AMOUNT SPENT DIRECTLY BY MUSIC NUMBER OF FULL TIME JOBS
THE NORTH EAST TOURISTS IN THE NORTH EAST SUSTAINED BY MUSIC TOURISM IN
THE NORTH EAST
216 208 £34
£31
NORTH EAST
THOUSAND MILLION
THOUSAND
MILLION
The North East region generated £51 million from Throughout the region there are many examples of
music tourism visits in 2015. This came from a total local music infrastructure attracting music tourists
Total of 216,000 visitors which helped support 600 jobs in into the area. From the Sage’s annual SummerTyne
7 £3 the local area. Cities and towns attracting within the Americana festival to the picturesque setting of the
THOUSAND
MILLION
600 area include Newcastle upon Tyne, Middlesbrough Mouth of The Tyne festival at Tynemouth Priory and
and Sunderland. Castle, Down to the Woods in Sedgefield, County
Total Concerts Festivals Total Concerts Festivals
Durham, Northumberland Live and the South
The area is also renowned for producing local Tyneside Summer festival in South Shields. There
musical talent including Bryan Ferry, Cheryl, Nadine are a wealth of venues too of every shape and size
Shah, Maximo Park, The Futureheads, Mark Knopfler meaning live music is never far away.
PROPORTION OF LIVE MUSIC AUDIENCES THAT ARE MUSIC and Neil Tennant of the Pet Shop Boys, thanks in
TOURISTS IN THE NORTH EAST part to the incredible access locals have to live
music of every variety.
As featured in Wish You Were Here 2015, The Sage
in Gateshead continues to programme an award
winning mix of music whilst offering music making
28% 27% 1% sessions for more than a million residents across
the North East since opening in 2014.
Total Concerts FestivalsUK MUSIC · WISH YOU WERE HERE 33
NEWCASTLE
In 2015, Newcastle welcomed 153,000
music tourists to the city. These fans were
drawn to a city with a thriving nightlife
where music takes a centre stage. In the
Metro Radio Arena, the city has a thriving
venue that regularly attracts some of the
NEWCASTLE LIVE MUSIC BY NUMBERS 2015
world’s most popular artists.
The Sage, situated just across the Tyne
in Gateshead continues to programme TOTAL DIRECT & INDIRECT SPEND GENERATED IN
unique events like SummerTyne 2015 IN NEWCASTLE FROM MUSIC TOURISM
Americana festival which attracts fans of
the genre from all over the world.
Elsewhere in the city the Times Square
£35 MILLION
Weekender offers locals a festival in the
heart of the city whilst venues like Think TOTAL LIVE MUSIC ATTENDANCE IN TOTAL NUMBER OF MUSIC TOURISTS TOTAL FULL TIME EMPLOYMENT
2015 IN NEWCASTLE IN 2015 IN NEWCASTLE IN NEWCASTLE IN 2015 FROM
Tank?, 02 Academy, Digital and the Cluny
MUSIC TOURISM
offer real choice to the both local music
fans and tourists alike. Last year 521,000
attended events in the city whilst music
tourism generated £35 million to the
local economy.
521,000 153,000 414
PROPORTION OF LIVE MUSIC AUDIENCE IN NEWCASTLE IN 2015 THAT WERE
MUSIC TOURISTS
29%
Photo credit | Above & Beyond at Sage, Gateshead | © Mark SavagePhoto credit | Four Tet live at Manchester International Festival 2015 | © TMC
36 UK MUSIC · WISH YOU WERE HERE
NORTH
WEST
TOTAL DIRECT AND INDIRECT SPEND GENERATED BY
MUSIC TOURISM IN THE NORTH WEST
Total
£375 MILLION Photo credit | Circa Waves - Liverpool Sound City | © Andy Hughes
NUMBER OF MUSIC TOURISTS IN AMOUNT SPENT DIRECTLY BY MUSIC NUMBER OF FULL TIME JOBS
THE NORTH WEST TOURISTS IN THE NORTH WEST SUSTAINED BY MUSIC TOURISM IN
THE NORTH WEST
£232
MILLION
1.2
MILLION
1
NORTH WEST
MILLION
£133 £98 Music tourism in the North West brought 1.2 million Music Festival and the Bi-Annual Manchester
visitors to the region in 2015, generating £375 million International festival. The rich musical history of
MILLION
MILLION
Total in revenue and supporting 4,323 jobs. Blackpool, the North West is itself a draw that inspires fans
213 Liverpool and Manchester were amongst the cities from all over the world to come and drink the music
THOUSAND
4,323 and towns attracting people from far and wide into elixir from the source.
the region.
Total Concerts Festivals Total Concerts Festivals
Throughout the region there are many examples
of venues and festivals that attract music tourists
including Liverpool International Music Festival,
PROPORTION OF LIVE MUSIC AUDIENCES THAT ARE MUSIC Sound City, Liverpool Psych Fest, Parklife, Blackpool
TOURISTS IN THE NORTH WEST
38% 31% 6%
Total Concerts FestivalsUK MUSIC · WISH YOU WERE HERE 39
MANCHESTER
In 2015, an audience of a staggering
1.9 million attended music events in
Manchester, testament to the depth
and importance of music to the cultural
make-up of the city. Of that audience
697,000 were music tourists, generating
MANCHESTER LIVE MUSIC BY NUMBERS 2015
£140 million for the local city economy
and sustaining 1,583 jobs.
Within the city, venues like Band on the TOTAL DIRECT & INDIRECT SPEND GENERATED IN
Wall, Deaf Institute, Soup Kitchen, O2 2015 IN MANCHESTER FROM MUSIC TOURISM
Academy and the Manchester Arena,
itself the second most ticketed music
arena in the world in 2015, after the O2
Arena, helped draw fans from all over the
£140 MILLION
world.
TOTAL LIVE MUSIC ATTENDANCE IN TOTAL NUMBER OF MUSIC TOURISTS TOTAL FULL TIME EMPLOYMENT
2015 IN MANCHESTER IN 2015 IN MANCHESTER IN MANCHESTER IN 2015 FROM
2015 saw the welcome return of the Bi-
MUSIC TOURISM
annual Manchester International Music
festival, which through its innovative and
original music programming saw bespoke
shows and events from the likes of FKA
Twigs, Bjork, Fourtet, Arca and Damon
Albarn. It attracted thousands of visitors
to celebrate music across the city and it
will return in 2017.
Hometown heroes Take That performed
eight consecutive sold-out shows to over
1.9 MILLION 697,000 1,583
125,000 fans at the Manchester Arena.
PROPORTION OF LIVE MUSIC AUDIENCE IN MANCHESTER IN 2015 THAT
WERE MUSIC TOURISTS
36%
Photo credit | Bjork - Manchester International Festival 2015 | © Carsten Windhorst40 UK MUSIC · WISH YOU WERE HERE
NORTHERN
IRELAND
TOTAL DIRECT AND INDIRECT SPEND GENERATED BY
MUSIC TOURISM IN NORTHERN IRELAND
Total
£84 MILLION Photo credit | Belfast Waterfront | © TODD Architects
NUMBER OF MUSIC TOURISTS IN AMOUNT SPENT DIRECTLY BY MUSIC NUMBER OF FULL TIME JOBS
NORTHERN IRELAND TOURISTS IN NORTHERN IRELAND SUSTAINED BY MUSIC TOURISM IN
NORTHERN IRELAND
248
THOUSAND
204
£57
MILLION
NORTHERN IRELAND
THOUSAND £36 Northern Ireland generated £84 million from music Folk Park to rock music in the Sperrin Mountains,
MILLION
£21 tourism visits in 2015. This came from a total of traditional music in the beautiful forest park at
MILLION Total 248,000 visitors who helped support 1,031 jobs in Castlewellan to the best international and local pop
45 the local area. Live music can be found throughout music at Belsonic in the centre of Belfast.
THOUSAND
1,031 the whole of Northern Ireland in Belfast, Bangor,
Ballymena, Derry (2013’s City of Culture) and many
Total Concerts Festivals Total Concerts Festivals
other towns in between.
Throughout the region there are many examples
of venues and festivals that attract music tourists
PROPORTION OF LIVE MUSIC AUDIENCES THAT ARE MUSIC into the area. From bluegrass in the Ulster American
TOURISTS IN NORTHERN IRELAND
35% 29% 6%
Total Concerts FestivalsUK MUSIC · WISH YOU WERE HERE 47
BELFAST
Belfast has long been celebrated for the
depth of its musical output and in 2015
was visited by 237,000 music tourists,
who generated £62 million to the local
economy and supported 782 jobs. Music
is important to Belfast locals with over
BELFAST LIVE MUSIC BY NUMBERS 2015
650,000 attending concerts in 2015.
One of its finest musical attractions is the
Oh Yeah Music Centre, a project founded TOTAL DIRECT & INDIRECT SPEND GENERATED IN
to give young musicians and artists a 2015 IN BELFAST FROM MUSIC TOURISM
place where they can share ideas and
kick-start their music careers. It also
offers a chance to be supported and
promoted by professional musicians of
£62 MILLION
Northern Ireland’s music-scene.
TOTAL LIVE MUSIC ATTENDANCE IN TOTAL NUMBER OF MUSIC TOURISTS TOTAL FULL TIME EMPLOYMENT
2015 IN BELFAST IN 2015 IN BELFAST IN BELFAST IN 2015 FROM MUSIC
Other venues in the city like the
TOURISM
Waterfront, Mandela Hall, SSE Arena,
The Limelight and Ulster Hall regularly
promote local and international artists
in the city. The Belsonic festival has been
curating an annual run of 5,000 capacity
shows in Custom House Square since
2008.
680,000 237,000 782
PROPORTION OF LIVE MUSIC AUDIENCE IN BELFAST IN 2015 THAT WERE
MUSIC TOURISTS
35%
Photo credit | Belsonic Festival, Belfast | © Luke Joyce44 UK MUSIC · WISH YOU WERE HERE
SCOTLAND
TOTAL DIRECT AND INDIRECT SPEND GENERATED BY
MUSIC TOURISM IN SCOTLAND
Total
£295 MILLION Photo credit | T in The Park | © T in The Park
NUMBER OF MUSIC TOURISTS IN AMOUNT SPENT DIRECTLY BY MUSIC NUMBER OF FULL TIME JOBS
SCOTLAND TOURISTS IN SCOTLAND SUSTAINED BY MUSIC TOURISM IN
SCOTLAND
£183
MILLION
928
THOUSAND
£111
SCOTLAND
772 MILLION
Last year Scotland generated £295 million from Throughout the region there are many examples
THOUSAND £72 music tourism visits. This came from a total of of venues and festivals that help to attract music
MILLION
Total 928,000 visitors who helped support 3,230 jobs tourists into the area. From the Belledrum Tartan
155 locally. Whether it is as one of 85,000 revellers Heart and Wickerman festivals to The Liquid Room
THOUSAND
3,230 at T-In The Park, windswept at the Shetland Folk and Cabaret Voltaire in Edinburgh. Music continues
Festival or bouncing up and down at the legendary to be integral to Scotland’s cultural identity and the
Total Concerts Festivals Total Concerts Festivals
Barrowlands, Scotland’s vibrant music scene has country is very happy to share it with visitors from
something for everyone. all over the globe.
PROPORTION OF LIVE MUSIC AUDIENCES THAT ARE MUSIC
TOURISTS IN SCOTLAND
34% 28% 6%
Total Concerts FestivalsUK MUSIC · WISH YOU WERE HERE 47
GLASGOW
A city with music at its very heart, live
music events were attended by more than
1.4 million fans in Glasgow during 2015.
Glasgow offers a vast selection of venues
and arenas including the SSE Hydro,
Barrowland Ballroom, King Tuts Wah Wah
GLASGOW LIVE MUSIC BY NUMBERS 2015
Hut, Nice N Sleazy, ABC, Mono and the
Sub Club which all host a multitude of
live events throughout the year.
TOTAL DIRECT & INDIRECT SPEND GENERATED IN
Glasgow’s live music scene has inspired 2015 IN GLASGOW FROM MUSIC TOURISM
and given birth to many of Scotland’s
most iconic musicians. Simple Minds,
Franz Ferdinand, Belle & Sebastian, Lulu,
CHVRCHES, Primal Scream, Mogwai and
£105 MILLION
The Jesus & Marychain all of whom have
TOTAL LIVE MUSIC ATTENDANCE IN TOTAL NUMBER OF MUSIC TOURISTS TOTAL FULL TIME EMPLOYMENT
cut their teeth in its grassroots venues.
2015 IN GLASGOW IN 2015 IN GLASGOW IN GLASGOW IN 2015 FROM
MUSIC TOURISM
Last year Glasgow and its hallowed
venues were visited by 449,000 music
tourists, generating £105 million for the
local economy and supporting 1,141 jobs.
1.4 MILLION 449,000 1,141
PROPORTION OF LIVE MUSIC AUDIENCE IN GLASGOW IN 2015 THAT WERE
MUSIC TOURISTS
32%
Photo credit | Glasgow SSE Hydro | © Marc Turner, PFM Pictures48 UK MUSIC · WISH YOU WERE HERE
SOUTH
EAST
TOTAL DIRECT AND INDIRECT SPEND GENERATED BY
MUSIC TOURISM IN THE SOUTH EAST
Total
£455 MILLION Photo credit | Bestival 2015, Isle of Wight | © Carolina Faruolo 2015
NUMBER OF MUSIC TOURISTS IN AMOUNT SPENT DIRECTLY BY MUSIC NUMBER OF FULL TIME JOBS
THE SOUTH EAST TOURISTS IN THE SOUTH EAST SUSTAINED BY MUSIC TOURISM IN
THE SOUTH EAST
£281
MILLION
890
THOUSAND
SOUTH EAST
£139 £142 The South East region generated £455 million from Highly anticipated annual events like the annual Isle
MILLION MILLION
546 music tourism visits in 2015. This came from a total of Wight Festival, Towersey, Bestival and Wilderness
of 890,000 tourists which helped support 5,032 each offer a distinctive experience for visitors to the
THOUSAND
Total
344 jobs in the local area. Cities and towns attracting areas that not only benefits local tourism but adds
THOUSAND
5,032 visitors within the area include Brighton, Oxford, to the cultural and musical heritage of the area.
Reading, Portsmouth, Southampton, Milton Keynes
Total Concerts Festivals Total Concerts Festivals
and the Isle of Wight, which during summer months
becomes a hotbed of festival activity.
Throughout the region there are many examples of
PROPORTION OF LIVE MUSIC AUDIENCES THAT ARE MUSIC live music venues and festivals that are helping to
TOURISTS IN THE SOUTH EAST attract music tourists into the area.
36% 22% 14%
Total Concerts FestivalsUK MUSIC · WISH YOU WERE HERE 51
BRIGHTON
Brighton is a city long associated with
music. Home to the original British &
Irish Modern Music institution (BIMM), it
attracts students, musicians and creators
alike to settle on the South coast and
make music. Each May, it plays host to The
BRIGHTON LIVE MUSIC BY NUMBERS 2015
Great Escape festival, where the entire
UK music industry decamps to the sea-
side for a weekend of live concerts, panel
discussions and interactive workshops TOTAL DIRECT & INDIRECT SPEND GENERATED IN
that draws visitors and experts from all 2015 IN BRIGHTON FROM MUSIC TOURISM
£45 MILLION
over the world.
Amongst the winding streets and lanes
you will find a wide array of music
venues including The Dome, Concorde 2,
TOTAL LIVE MUSIC ATTENDANCE IN TOTAL NUMBER OF MUSIC TOURISTS TOTAL FULL TIME EMPLOYMENT
Patterns, The Hope & Ruin and Komedia.
2015 IN BRIGHTON IN 2015 IN BRIGHTON IN BRIGHTON IN 2015 FROM
During the summer months Brighton and MUSIC TOURISM
the surrounding area are also home to an
array of eclectic music festivals including
Wildlife, Together The People and the
nearby Love Supreme Jazz Festival.
UK Music is working with closely with
BIMM on a research project into Brighton’s
music ecosystem to identify and map
the DNA of this valuable and influential
music city, which will be published later
this year.
398,000 154,000 481
PROPORTION OF LIVE MUSIC AUDIENCE IN BRIGHTON IN 2015 THAT WERE
MUSIC TOURISTS
39%
Photo credit | Declan McKenna - VEVO at The Great Escape | © WMA52 UK MUSIC · WISH YOU WERE HERE
SOUTH
WEST
TOTAL DIRECT AND INDIRECT SPEND GENERATED BY
MUSIC TOURISM IN THE SOUTH WEST
Total
£295 MILLION Photo credit | Jess Glynne at Powderham Castle, Exeter | © BBC - Steve Barney
NUMBER OF MUSIC TOURISTS IN AMOUNT SPENT DIRECTLY BY MUSIC NUMBER OF FULL TIME JOBS
THE SOUTH WEST TOURISTS IN THE SOUTH WEST SUSTAINED BY MUSIC TOURISM IN
THE SOUTH WEST
£183
MILLION
851
THOUSAND
£114 SOUTH WEST
613 MILLION
The South West region generated £295 million from In 2015, UK Music with Buckinghamshire New
THOUSAND
£68 music tourism visits in 2015. This came from a total University through the Music Academic Partnership
MILLION
Total of 851,000 visitors which helped support 3,658 jobs published the Bristol Live Music Census, new
238 in the local area. Cities and towns attracting within research that revealed that live music is very much
THOUSAND
3,658 the area include Bournemouth, Bath, Exeter and a part of the culture of the city. Music fans of all
Bristol. ages, both in and outside the city attend concerts
Total Concerts Festivals Total Concerts Festivals
regularly as part of their weekly routine – nearly
Considered by some to be the festival epicentre a quarter of audiences on the night of the census
of the UK, the South West boasts an array of world travelled more than 10 miles to Bristol to enjoy the
class events throughout the region including live music on offer. Nearly a third of audiences on
PROPORTION OF LIVE MUSIC AUDIENCES THAT ARE MUSIC Glastonbury, Camp Bestival, Larmer Tree, Dot To the night were over the age of 40 and 41% said they
TOURISTS IN THE SOUTH WEST Dot, Boardmasters, End of The Road and many attend at least three gigs per month.
more. The cultural, social and economic impact of
Glastonbury to the area is huge and acknowledged, This culture of participation, community and
but all of these events provide a significant boost to engagement acts as a stimulus for both economic
local tourism and economies. and cultural activity that is sustained through the
generations.
44% 31% 12% Throughout the region there are many examples of
venues and festivals that attract music tourists into
Total Concerts Festivals the area from the BIC in Bournemouth to the much
loved Fleece in Bristol, currently under threat for
redevelopment nearby.UK MUSIC · WISH YOU WERE HERE 55
EXETER
Exeter is a popular student town located
in Devon in the South West of England.
Last year it hosted 49,000 attendees at live
music events. Music tourists accounted
for 14,000 of that number, generating £6
million for the local area and supporting
EXETER LIVE MUSIC BY NUMBERS 2015
64 jobs in the city. Local venues like the
Cavern Club, Corn Exchange, Phoenix,
Lemon Grove and Old Firehouse regularly
play host to a variety of music talent and TOTAL DIRECT & INDIRECT SPEND GENERATED IN
there are several music festivals in the 2015 IN EXETER FROM MUSIC TOURISM
£6 MILLION
local area including Let’s Rock.
This year, BBC Radio 1 chose Exeter’s
Powderham Castle as the venue for its
annual One Big Weekend event, in what
TOTAL LIVE MUSIC ATTENDANCE IN TOTAL NUMBER OF MUSIC TOURISTS TOTAL FULL TIME EMPLOYMENT
was billed as a homecoming for its
2015 IN EXETER IN 2015 IN EXETER IN EXETER IN 2015 FROM MUSIC
headliners, as Coldplay frontman Chris TOURISM
Martin grew up just 500 metres from the
site. Other musical alumni associated
with the city include Radiohead frontman
Thom Yorke, who attended university
in Exeter and Portishead singer Beth
Gibbons.
49,000 14,000 64
PROPORTION OF LIVE MUSIC AUDIENCE IN EXETER IN 2015 THAT WERE
MUSIC TOURISTS
29%
Photo credit | Coldplay at Powderham Castle, Exeter | © BBC - Steve Barney56 UK MUSIC · WISH YOU WERE HERE
WALES
TOTAL DIRECT AND INDIRECT SPEND GENERATED BY
MUSIC TOURISM IN WALES
Total
£113 MILLION Photo credit | © Clwb Ifor Bach 2015
NUMBER OF MUSIC TOURISTS IN AMOUNT SPENT DIRECTLY BY MUSIC NUMBER OF FULL TIME JOBS
WALES TOURISTS IN WALES SUSTAINED BY MUSIC TOURISM IN
WALES
402
THOUSAND
326
THOUSAND
£72
MILLION WALES
In 2015 music tourism generated £113 million for By offering up carefully curated experiences,
£37 £35
MILLION MILLION
the local Welsh economy. This came from a total of amazing entertainment and beautiful scenery
Total 402,000 visitors which helped support 1,595 jobs in music festivals in Wales have found a unique way
76 the local area. to attract new visitors to some of Wales’ most idyllic
THOUSAND
1,595 spots, from Green Man and Brecon Jazz in the Brecon
Throughout the region there are many examples Beacons to Festival No.6 in Portmeirion.
Total Concerts Festivals Total Concerts Festivals of venues and festivals that are attracting music
tourists into the area. Cardiff, Swansea, Newport,
Aberystwyth and many other towns and cities
throughout the nation all offer regular opportunities
PROPORTION OF LIVE MUSIC AUDIENCES THAT ARE MUSIC to see local live music first hand, whilst attracting
TOURISTS IN WALES mainstream artists to its many venues and arenas.
45% 37% 9%
Total Concerts FestivalsUK MUSIC · WISH YOU WERE HERE 59
CARDIFF
Last year more than 293,000 music tourists
visited the city, helping to generate £52
million for the local economy and helping
to sustain 741 jobs in the city. Music can
be heard filling venues of all shapes
and sizes including Clwb Ifor Bach, The
CARDIFF LIVE MUSIC BY NUMBERS 2015
Motorpoint Arena and occasionally even
its Principality Stadium.
The depth and diversity of music within TOTAL DIRECT & INDIRECT SPEND GENERATED IN
the city is personified best by the Sŵn, a 2015 IN CARDIFF FROM MUSIC TOURISM
local festival in the middle of Cardiff’s city
centre started by John Rostron and Huw
Stephens, which will celebrate its 10th
Anniversary later this year. The festival
£52 MILLION
boosts a long lineage of booking artists
TOTAL LIVE MUSIC ATTENDANCE IN TOTAL NUMBER OF MUSIC TOURISTS TOTAL FULL TIME EMPLOYMENT
before they explode into the stratosphere
2015 IN CARDIFF IN 2015 IN CARDIFF IN CARDIFF IN 2015 FROM MUSIC
with The Vaccines, Disclosure, Drenge TOURISM
and Alt-J amongst the artists that have
performed.
In 2013 it won Best Small Festival at the
NME Awards and has proven over the last
decade that its main attraction isn’t ever
one headline act, but rather large and
extraordinary pool of talented artists,
promoters and venues brimming with
excitement and ideas.
617,000 293,000 741
Not just for local residents, Cardiff’s many
music venues help support its music
scene that has helped produce some of
Wales’ most successful talent including
Dame Shirley Bassey, Cerys Matthews, PROPORTION OF LIVE MUSIC AUDIENCE IN CARDIFF IN 2015 THAT WERE
Charlotte Church, Super Furry Animals MUSIC TOURISTS
and many more.
48%
Photo credit | Estrons -SWN Festival | © Joseph Singh60 UK MUSIC · WISH YOU WERE HERE
WEST
MIDLANDS
TOTAL DIRECT AND INDIRECT SPEND GENERATED BY
MUSIC TOURISM IN THE WEST MIDLANDS
Total
£271 MILLION Photo credit | Adele at Genting Arena, Birmingham | © Claire Considine
NUMBER OF MUSIC TOURISTS IN AMOUNT SPENT DIRECTLY BY MUSIC NUMBER OF FULL TIME JOBS
THE WEST MIDLANDS TOURISTS IN THE WEST MIDLANDS SUSTAINED BY MUSIC TOURISM IN
THE WEST MIDLANDS
874 £182
MILLION
THOUSAND
772
THOUSAND
£111
WEST MIDLANDS
MILLION
The West Midlands region generated £271 million whilst the Warwick Folk festival and Mostly Jazz in
£70 from music tourism visits in 2015. This came from a Birmingham bring specialist fans with their curated
MILLION
Total total of 874,000 visitors which helped support 3,432 line-ups.
152 jobs in the local area. Cities and towns helping to
attract music tourists within the West Midlands With Birmingham the second most populated city
THOUSAND
3,432 in the UK with over 1.1 million inhabitants, there is a
include Birmingham, Wolverhampton, Stoke and
Total Concerts Festivals Total Concerts Festivals
Warwick. wealth of music activity across all different genres.
Venues like Glee Club, O2 Academy venues & Institute
Throughout the region there are many examples Birmingham and the 15,000 capacity Genting Arena
of venues and festivals that attract music tourists all offer up programmes of both cutting edge and
PROPORTION OF LIVE MUSIC AUDIENCES THAT ARE MUSIC into the area. Weston Park in Staffordshire has world class music for every audience.
TOURISTS IN THE WEST MIDLANDS been home to one site for the V festival since 1999,
39% 32% 7%
Total Concerts FestivalsUK MUSIC · WISH YOU WERE HERE 63
COVENTRY
Famed as the birth-place of 2-Tone and
the sound that spawned bands like The
Specials and The Selecter, Coventry has
long been a city with live music at its
heart. It has a healthy mix of live music
venues that reflects the musical diversity
COVENTRY LIVE MUSIC BY NUMBERS 2015
of the local music community.
These include The Tin Music & Arts, which
includes a rehearsal space for young TOTAL DIRECT & INDIRECT SPEND GENERATED IN
local talent supported by the UK Music 2015 IN COVENTRY FROM MUSIC TOURISM
rehearsal room scheme, The Empire, The
Arches and many more.
New ownership and management of the
£28 MILLION
Ricoh Stadium complex has seen the
welcome return of some of the world’s TOTAL LIVE MUSIC ATTENDANCE IN TOTAL NUMBER OF MUSIC TOURISTS TOTAL FULL TIME EMPLOYMENT
2015 IN COVENTRY IN 2015 IN COVENTRY IN COVENTRY IN 2015 FROM
biggest artists to Coventry in 2016 after a
MUSIC TOURISM
three year hiatus, with stadium and arena
shows from the likes of Rihanna, The
Weeknd, Catfish And The Bottlemen and
Bruce Springsteen following the recent
MTV Crashes Coventry event in filling the
stadium with music fans.
From the global chart-topping desi-pop
of Panjabi MC through to the agit-indie
rock of The Enemy…all of which and
more can be found at the Coventry Music
78,000 38,000 348
Museum, which documents the city’s
impressive musical history.
2015 saw £28 million in revenue generated
by the 38,000 music tourists that attended PROPORTION OF LIVE MUSIC AUDIENCE IN COVENTRY IN 2015 THAT WERE
concerts in the area, almost half of the MUSIC TOURISTS
total live music attendance itself and
which supported 348 jobs locally. This
looks set to increase more world-class
artists being drawn into the area and adds
further fuel to Coventry’s forthcoming bid
for City of Culture in 2021.
49%
Photo credit | MYV Crashes Coventry at Ricoh Arena | © Ricoh Arena64 UK MUSIC · WISH YOU WERE HERE
YORKSHIRE &
THE HUMBER
TOTAL DIRECT AND INDIRECT SPEND GENERATED BY
MUSIC TOURISM IN YORKSHIRE & THE HUMBER
Total
£262 MILLION Photo credit | Bring Me The Horizon - Leeds Festival 2015 | © Tom Martin
NUMBER OF MUSIC TOURISTS IN AMOUNT SPENT DIRECTLY BY MUSIC NUMBER OF FULL TIME JOBS
YORKSHIRE & THE HUMBER TOURISTS IN YORKSHIRE & THE SUSTAINED BY MUSIC TOURISM IN
HUMBER YORKSHIRE & THE HUMBER
669
THOUSAND £171
YORKSHIRE & THE HUMBER
MILLION
486
THOUSAND
£80 £91 Whilst cities like Leeds and Sheffield are perhaps Throughout the region there are many examples
MILLION
MILLION considered amongst the most fertile breeding of venues and festivals that are helping to attract
Total grounds within British music culture for musical music tourists into the area, from the Leadmill and
183 talent breaking through, the whole Yorkshire and Arena in Sheffield, The Leeds Festival, Tramlines,
THOUSAND
3,072 The Humber region has music running through to Selby Town Hall, The Beverley Folk Festival and the
its very core. inaugural Scarborough Fair, due to debut later this
Total Concerts Festivals Total Concerts Festivals
Summer music permeates… And who could forget
Cities and towns like Hull, the City of Culture in Whitby Goth Festival, the annual pilgrimage of the
2017, Bradford and York have all contributed to the pale to this tranquil seaside town for music and
growth and depth of the sector as well as acting as pier-side activity on the North Yorkshire coast.
PROPORTION OF LIVE MUSIC AUDIENCES THAT ARE MUSIC testing grounds for new talent to break through. In
TOURISTS IN YORKSHIRE & THE HUMBER 2015 there were 669,000 music tourists that visited These festivals and venues not only bring money
the area, generating £262 million and supporting and tourists into the region, but also help entertain
over 3,000 jobs. the local communities where music plays such an
important role.
36% 26% 10%
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