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Total One-Stop O2O Platform
WHITE PAPER
Ver 1.2
www.petconomycoin.io
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.
00. TABLE OF CONTENTS
01 Vision
02 Development Background
03 Issues & Solutions
04 Petconomy’s Solution
05 Market Status and Forecast
06 Revenue Model
07 Token Economy
08 About Petconomy
09 Partner
10 Roadmap
11 Token Summary
12 Team & Advisor
13 Contact Us
※ Legal Disclaimer
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.
01 VISION
“Total O2O Platform for Pampering Pet Service
from Cradle to Grave”
Services for
Pet Learning Abandoned Dog Pet Living
Pet Medical
Pet Food
PET
Pet Pride Pet Tech.
Pet Funeral
Pet Finance
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.
02 DEVELOPMENT BACKGROUND
Development Background
2.1 Increasing Number of Households Owning Pets
2.2 Growth in the Pet Industry
2.3 Combination of Pet Industry and ICT is spreading
2.4 Demand for managing Individual Information of Pets
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.
02 DEVELOPMENT BACKGROUND
2.1 Increasing Number of Households Owning Pets
From ‘Pets’ to ‘Family’. The number of households raising pets is increasing du
e to social factors such as an increase in single-person
‘Pet-Fam’ is growing
households, aging, and environmental changes. Accordi
in the world. ngly, the pet related market is growing continuously, an
d the types of companion animals are expanding to not
only dogs and cats but to rabbits, hedgehogs, raccoons
and donkeys. Perceptions of pets are also changing fro
m simply pets to companions of life. With this trend, it i
s expected that the pet related service will enlarge in m
any ways in the future, and market size will increase fur
ther as well.
[Number of Pet Owning Households]
United States Korea China
200 mil. 15 mil. 56.48 mil.
Increasing Number of Ho
useholds Owning Pets
Single-Person Aging Household In
Households Society come
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.
02 DEVELOPMENT BACKGROUND
2.1 Increasing Number of Households Owning Pets
Leading by U.S. In the U.S., pet industry is the most advanced country,
China is rapidly growing and pets have been common for a long time. According
to APPA (American Pet Product Association), as of 201
7, nearly 68% of all U.S. households (84.6 mil. Househo
lds) had pets. China is definitely the most emerging cou
ntry in the rapidly rising pet industry. According to the r
eport on consumption behavior of Chinese pet owners i
n 2015 by ‘Gouminwang’, China's pet dogs are about 58
million, ranked third after the United States and Brazil.
About 10 million cats are second only to the United Stat
es.
Number of Pet-Rearing In Korea, according to data released by the Korea Rural
Population in Korea Economic Institute (KREI), it was found that as of 2017,
29.4% of the country's 19.52 million households, 574 m
14.81 mil.
illion households, are raising their pets. The number of
pet-rearing population was estimated at around 14.81
million. There were 6.32 million dogs and 2.43 million c
ats.
Number of Pets in Korea Dogs
Cats
Ministry of Agriculture, Food and Rural Affairs
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.
02 DEVELOPMENT BACKGROUND
2.2 Growth in the Pet Industry
Pet Industry, The companion animal industry, the so-called “pet indu
stry”, is emerging as a new growth engine around the
Advanced Type Industries w
world. The pet industry is called an advanced-type indu
ith No Recession stry where the market increases as the income level ris
es. The pet industry is also evaluated to be a sector tha
t does not suffer from economic recession. Changes in
the perception of pets have led to changes in the “quali
ty of life” of pets. New jobs and services targeting pets
are being created and consumed to meet the needs of
those who want to feed and dress better things for thei
r family-like companions.
Recognized as a member of the family, not simply a pet
GNI 10,000 US$ Start Pet Culture
Settlement and Evolution of
GNI 20,000 US$
Pet Culture
GNI 30,000 US$ Personalization of Pets
Market Size With interest in pets and the increase in pet-owned ho
useholds, related industries are rapidly expanding. Cou
ntries with advanced pet culture such as the U.S. and t
Worldwide 200 trillion won
he U.K. as well as emerging big countries such as Chin
• U.S. 75 trillion won a are increasing the number of pet animals and increasi
• Japan 15 trillion won ng the pace of growth by diversifying related businesse
• Korea 2.2 trillion won s. It is same to Korea.
In summary, in 2016, the size of the companion animal
market in the United States is estimated to be about 75
trillion won, 15 trillion won in Japan, and 2.2 trillion won
in Korea.
(Source: News article of MoonWha ilbo, Korea)
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.
02 DEVELOPMENT BACKGROUND
2.3 Combination of Pet Industry and ICT is Spreading
The Fast Growing As the global pet market is steadily growing, the develo
pment of pet-related devices and systems incorporatin
‘Pet-Tech’ Industry
g technologies based on the 4th industrial revolution inc
luding artificial intelligence (AI) and the Internet of Thin
gs (IoT) is booming, the "pet-tech" market is emerging
as a new business.
One of the main reasons PetTech recently emerged is t
hat the number of single-person households and doubl
e-income couples has increased socially and that they f
requently away from their homes and have a strong ten
dency to raise or eager to raise pets.
5 Pet-Tech Product Category
Category Products
Training Training Leash, Pet Camera,
Wireless Fence, etc,
Health Health Monitoring, Pet Beauty,
& Tracking Health Tracker, Pet GPS
Pet Feeder, Water Feeder, Pet A
Automated
uto Door, Waste Supplies, Auto
Care Products
Pooper Scooper
Toys Interactive, Electric Type
Pet Walking, Pet Sitter,
Mobile Ap Pet Food Subscription & Delive
※ Pet Tech : As a compound word of p
p. S/W Ser ry,
et and technology, it means ICT for pet
s. For example, by using advanced tech vice On-Line Shop for Pet Supplies,
nologies such as artificial intelligence (A Pet Adoption App., DNA Test K
I), Internet of Things (IoT), and robots, p it
ets can be remotely monitored or feed i
s automatically provided to support pet
care. Source: Consumer Technology Association
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.
02 DEVELOPMENT BACKGROUND
2.4 Demand for managing Individual Information of Pets
Necessity for The key element connecting the production-distribution
-sale-post management industry of the pet market is t
Managing Individual I
he individual information of the pets.
nformation of Pets
In order to solve the problem caused by information asy
mmetry between the seller / purchaser at the productio
n / distribution stage, the pet's individual information su
ch as ID (species, age, gender, location, owner informat
ion) and health record (PHR) information is essential.
The Era of full-scale pet industry has been opened due
to the revitalization of various pet industries and deregul
ation to pet industries, the proportion of pet industries i
n Korea and emerging countries is still insignificant com
pared to GDP.
With the individual information and identification functio
n, it can contribute to the improvement of pet welfare,
such as advanced infrastructure of pet industry, pet dis
ease, and prevention of missing accidents.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.
03 ISSUES & SOLUTIONS
Issues & Solutions
3.1 Issues on Current Pet Market
3.2 Solutions
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.03 ISSUES & SOLUTIONS
Emerging Countries inc Developed countries such as the United States and Eur
ope, have tried to find the solutions for solving the probl
luding Korea em of abandoned pets in various ways. The United Stat
es has already implemented a “pet registration system”
• Low Pet Registratio in more than 10 states since 150 years ago, and nearby
n Rate Japan and Singapore have introduced the system decad
• Increasing Abandon es ago.
ed Pets According to the Ministry of Agriculture, Food and Rural
Affairs, more than 100,000 abandoned pets were rescu
ed in 2017. In Korea, the “Companion Animal Registrati
on System" has been mandatory since 2014 for the pur
pose of reducing the abandoned pets, but the registrati
on rate is only about 30 percent.
According to the Pet Food Association (Korea), 73.6% o
f pet owners know the pet registration system, and eve
n if they recognize the registration system, the registrat
ion rate is estimated to be about 51.7%.
Reasons not to register Pets TOP 4
-Survey for Gyeonggi-do residents (Gyeonggi Research Institute, 2015,05,22.)
49.2% 19.4% 12.1% 11.2%
A. Without knowing the system well 49.2%
B. Questioning the stability of pet chip 19.4%
C. It’s hassle 12.1%
D. National interference is considered unpleasant 11.2%
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.03 ISSUES & SOLUTIONS
3.1 Issues on Current Pet Market
Information Asymmetry The criteria laid down by the current legal system cons
Problem between Seller umer dispute settlement standards alone do not solve t
he structural problems that often result from the death
and Buyer
of pets sold and the disease caused by the asymmetry
of information between sellers and buyers in the produ
ction, distribution and sale of pets and related industrie
s.
Despite the management of producers and sellers hand
ling pets is operated on a reporting basis, most of the p
ets distributed at auction in Korea are distributed to sell
ers who have not reported and sold to consumers with
out accurate information on diseases such as infection
or genetic diseases.
This has led to frequent disputes such as demand for t
he return of dead pets, demand for return from disease
after pet purchase, claim for expenses such as treatme
nt for disease after pet purchase, and demand for com
pensation for damages caused by a different breed of p
ets that had previously been contracted. contract and ot
her pet species.
Reliability on Pet Related Due to the unreliable information of pet companies, pet
Companies owners are highly variable about the cost of using pet-r
elated services.
According to recent statistics, most of the information
was obtained through 'Internet or mobile search' (76.8%
), 'family, friends, acquaintances' (34.6%),' TV, radio '(31
.2%),' cafes, Clubs, blogs, etc. '(27.8%).
Many pet owners are accepting unreliable information p
roduced indiscriminately on the Internet.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.03 ISSUES & SOLUTIONS
3.1 Issues on Current Pet Market
High Medical Expenses, I The burden of medical expenses for pets due to the pri
ce of medical treatment varies by animal hospital is poi
nsufficient Insurance nted out. The highest and lowest pet care costs were 6
System .7 times, and the re-care cost was about 5.3 times.
In order to reduce the cost of medical treatment, medic
al insurance products for pets have been released seve
ral times, but due to the lack of standards in the medica
l charge, they are not being activated.
The size of Korean pet insurance market is only 1 billion
won as of 2017. Compared to Japan (467.1 billion won)
and the U.S. (1.135.3 trillion won) during the same peri
od, the figure is far lower than that of Japan (467.1 billi
on won) and the U.S. (1.135.3 billion won). The estimat
ed subscription rate is less than 0.1 percent, far lower t
han that of Britain (25 percent) and Japan (6 percent).
Needs to Enhance Individ Since it is difficult to distinguish a pet dog only by appe
arance, there may be a moral hazard such as a mother
ual Identification dog get benefit from insurance covered by puppy, and t
here is no basis for information sharing between insura
nce companies. Inverse selection scenarios are also po
ssible.
Although the animal registration system is in operation,
there is a problem with the effectiveness of an external
electronic identification device or identification tag, so it
is necessary to supplement the system by incorporatin
g fin-tech techniques such as pet nose print recognitio
n.
• Consumer Education Association, ‘The price difference between the highest and lowest 5.8 times
the selling price of pets, and the difference in the price of animal hospitals are different’, - press r
elease, 2017.1.5
• `'Need to complement individual identification and standardize treatment system’
- Press Release 2019.03.22
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.03 ISSUES & SOLUTIONS
3.2 Solutions
“Pet Nose Print Registrati Animal’s nose prints are similar to human fingerprints.
Each animal has a unique pattern, which acts like an ani
on” with no discomfort or
mal's biometric ID. The existing nose print recognition
side effects was equivalent to capturing characteristics of pet's nos
e after taking a picture.
The pet nose print data is registered using a deep learni
ng algorithm, and the recognition accuracy reaches 95
%.
ROI
RIDGES
BREADS
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.03 ISSUES & SOLUTIONS
Secure Information Asym Petconomy will clear problems arising from information
asymmetry by developing blockchain-based decentraliz
metry and Reliability with
ed pet ID and health information database, O2O comm
Blockchain Technology erce network and compensation system across the life
management industry to refine the life cycle informatio
n of pets.
Distribution
Distributor’s Info.
Register
Nose Print Petconomy Owner’s Info.
Blockchain Owner
Register Nose Print Info
Production
Producer’s Info
.
Input
Health Info.
Hospital
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.04 PETCONOMY’S SOLUTION
Petconomy’s Solution
4.1 System Architecture
4.2 One Stop O2O Platform
4.3 AI based Nose Print Recognition System
4.4 Big Data Analysis System
4.5 Pet Wearable System
4.6 On/Off-Line Market
4.7 ADDED SERVICE
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.04 PETCONOMY’S SOLUTION
User & Pet
Nose Print Rec Big Data BLOCKCHAIN
ognition (ID/History Info) NETWORK
PETCONOMY’s WIN-WIN SOLUTION
Nose Print Rec Customized Se
BLOCKCHAIN ognition Big Data rvice
• Safe from hacking • Nose print • Id / history info. • Provide customized
and forgery recognition without analysis and statistics service on
damaging pets PETCONOMY platform
• Organized • The life cycle of a p
management of • High recognition et, - Health / Medical
pet management info. rate supply of nutrition, - Finance
Health care analysis - Funeral & Burial
• Accurate informati • Recognition and - Food
on registration by - Training
sharing of pet-related smartphone camera - Accessories
companies shooting
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.04 PETCONOMY’S SOLUTION
4.2 One Stop O2O Platform
PETCONOMY will provide
the 'Total O2O App for pets', which will share the whole life, from the birth of pets to th
e funeral, with various contents necessary for life so that pet owners and pets can live i
n harmony.
The PETCONOMY app is preparing services such as ▲ adoption of pets ▲ health care, a
dvice on various pets such as advice on abnormal behavior, ▲ purchase of snacks and p
et supplies ▲ funeral service to mourn pets who have passed away.
PET
Pet Learn Pet Pride Pet Food Pet Tech
ing
Pet Living Pet Finance Pet Medical Pet Funeral
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.04 PETCONOMY’S SOLUTION
4.2 One Stop O2O Platform
• Web & Mobile responsive application to recognize and us
Blockchain e user's membership and pet’s nose print information
User interface • Affiliates (Franchisee stores) enter business information suc
h as business registration number and use it through memb
ership registration
• Membership registration and pet’s nose print information i
Blockchain s stored through the DBMS security system, which provid
es information stored in the platform through user request
Server Platform s, permission and consent.
• The ledger of data such as pet information (identification a
nd history information) is stored in the blockchain network
, and is used for affiliates (franchisee), participating nodes
, and rewards.
User's purchase and certification, partnership, reward, and p
Blockchain
articipating nodes are blockchained to prevent forgery and us
er’s information and pet information can be immediately che
cked against hash values according to request and permissio
n, and checked according to match.
Customer &
Pet’s Nose Print
Life Info. Rewar
d
Big Data
Participation
Products
Market Product & Other Useful
Cryptocurrency
Affiliates Services
User interface Server Platform Blockchain
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.04 PETCONOMY’S SOLUTION
4.2 One Stop O2O Platform
Blockchain Petconomy Component
Provides a backup and recovery, availability and privacy solution while storing data on th
e blockchain. Data owners can store data externally for direct management and complet
e removal. Files can be stored via distributed decentralized databases (such as IPFS) or
classic RDBMSs (PostgreSQL, Qracle, SQL Server, etc.).
[ DATA Storage and Processing ]
• Data storage by block unit in blockchain
1) Connecting the details of Pet's birth to funeral with a blockchain
2) Node for Data Trust: Parties to the transaction, External Approvals & Auditors
[ API ]
• API to store and verify information that requires reliability, such as contracts, au
thentication, and copyrights, in the Petconomy Platform using a blockchain stor
age and inquiry service.
• Components in the form of Open API to work with external systems
• User-Store payment API through App to App, Wallet Registration
• Provides an API that can be authenticated by a third party to secure reliability w
ith parties such as contracts
• Externally linkage Open API in case PETCONOMY Platform is used by external
programs
• API for managing Coins that users store
• API that can analyze and download Big Data to check and download statistics a
nd reports on the transaction
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.04 PETCONOMY’S SOLUTION
4.2 One Stop O2O Platform
Smart Contract
The PCO Token network ensures that everything is written to the blockchain using dece
ntralized smart contracts. Through the blockchain, users will be able to monitor everythi
ng that happens in the PCO Token.
Users of PETCONOMY platform can check results in real time and rewards from that.
PETCONOMY platform uses Etherium network as a blockchain-based ecosystem. Etheri
um networks are used in various areas in recognition of stability within the community a
nd can be use Turning language.
Use of smart contracts manages and monitors any interests between each participant (user
, affiliate, etc.) through a decentralized system to build reliability in the system.
All transactions are made through smart contracts, which ensure continuous access to a
nyone and certify the fairness of the platform, eliminating the need for third-party interv
ention.
Auth API
The component allows participants to obtain approval from public protocols such as Auth
and OpenID. Also provides APIs to connect to KYC services that provide user identificati
on. This API not only enables the use of the existing infrastructure mentioned above, but
enables the use of better solutions than now, enabling verification of the future of the sy
stem.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.04 PETCONOMY’S SOLUTION
4.3 AI based Nose Print Recognition System
PETCONOMY’s AI based Nose Print Recognition System is
In the same way as the human fingerprint recognition method, the pet's authentication can
be registered by using the nose print recognition technology that recognizes the wrinkle pat
tern of nose of each pet.
• Deep Learning AI (Artificial Intelligence) based 3D nose printer cognition algorithm
• Accuracy above human fingerprints (target 95% or more)
• Nose Print recognition-authentication-registration is possible anytime, anywher
e through a mobile app that utilizes the smartphone camera's recognition techno
logy
[AI based Nose Print Recognition System]
Image of No Extracting featu
Smartphone Smartphone
se Print res of Pets
Search & Matching
Blockchain+AI
Pet Owner Pet Info.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.04 PETCONOMY’S SOLUTION
4.3 AI based Nose Print Recognition System
[Examples]
Nose Print Re Management
cognition Pets
※ The above mobile nose print recognition screen may change depending on development condition.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.04 PETCONOMY’S SOLUTION
4.4 Big Data Analysis System
Pet owners are finding safer, better products for their pets, and are spending more. Acc
ordingly, the pet product management company is expanding its business area by establ
ishing a data-centric approach.
The PETCONOMY platform will use software called Tableau for intelligence and analysis.
Firstly, this software collects and analyzes the data, then the big data expert performs th
e final analysis. With the big data obtained in this way, PETCONOMY obtain indicators fo
r companion animal management and service.
In addition, data such as eating habits, movements, and behavior of pets are collected u
sing IoT technology and applied to various services by providing data collected by pets t
o animal hospitals (veterinarian) under the consent of their owners.
[Big Data Analysis System Flow Diagram]
Eating Habits BIGDATA Health / Hospital
Collect Match
Behavior Pet Shop
Life, etc. Finance / Insurance
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.04 PETCONOMY’S SOLUTION
4.5 Pet Wearable System
Provides a pet wearable terminal and app service for monitoring the activity of pets usin
g the Internet of Things based on connected terminals.
[ Pet Wearable Function ]
• Measure the activity amount, calorie consumption, and number of walks of eac
h pet by time
• Real-time location of pet with GPS
• Measure the actual amount of exercise to check the health of pets.
• Detect the sound of pets through vibration
• Provide notification service to pet owners through web and app
• Location search service for nearby pet hospitals, pet cafes, etc.
• Provide standard Open API that can be linked with external platforms
ADDED SERVICE
Financial Funeral
Hospital & Buria Etc.
Services
l
Data
Transmission
Mobile
App
Web
(PC)
Big Data
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.04 PETCONOMY’S SOLUTION
4.6 On/Off-Line Market
The PETCONOMY platform is free to use anywhere in the world and can be traded with
cryptocurrency such as PETCONOMY COIN, Bitcoin, and Etherium for products provided
by the platform.
• Build On/Off-Line Market based on Big Data, based on sales, medical records,
food, finance, and other services (training, beauty, etc.) from the time of birth t
o birth
• The service can be used efficiently by customizing pet products, price comparison
s and financial products to pet owners.
- Provide various optimized services, including fitness, animal hospitals, food,
pet cafes, insurance, trusts, funeral & burials, etc.
Mobile shop Web shop
User Marchant
PETCONOMY
PLATFORM
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.04 PETCONOMY’S SOLUTION
4.7 ADDED SERVICE
As the tendency to regard pets as a family becomes stronger and the proportion of older
dogs increases, the market for training, insurance, and funeral & burial services as well a
s the pet medical industry is growing. To support this, financial companies are developin
g and launching various services including pet insurance, pet savings, pet card, and pet t
rust.
As the pet market grows and related industries become more diverse, new job groups ar
e emerging. There are pet teachers, clothing designers, food experts, funeral coordinator
s, behavior specialist, etc., certificates that provide and manage basic knowledge of pets
.
Accordingly, the PETCONOMY platform serves as an intermediary to help users and sellers
get closer to various additional services. In addition, the PETCONOMY platform will be expa
nded to provide cross-country services.
PETCONOMY
PLATFORM
제휴사
USER Affiliates
(금융사 등)
• Pet Custo
• Financial Products Managem
mer ent
• Launching New Product
Animal Hospital
Beauty Shop WORLD
Training Center Marchant
• Scheduling
• Staff Managem • Register & Manage Pets
ent • Register Product and Direct Purchas
• Manage Animal Hospital e
• Manage Additional Service Produ
cts
• Manage Reservations
• Manage Affiliates
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.05 MARKET STATUS &FORECAST
Market Status &Forecast
5.1 Global Market Status & Forecast
5.2 Target Market Status & Forecast
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.05 MARKET STATUS &FORECAST
5.1 Global Market Status & Forecast
The advent of As the number of single-person households increases,
Petconomy Renaissance the demand for pets is rapidly increasing and the growt
h rate of related industries is expected to be faster.
According to the American Pet Products Association (A
PPA) 1), as of 2017, the share of households with pets i
n the U.S. was 68%. In addition, expenditures for pets a
re constantly increasing to USD 69 billion. In 2016, the
market size of the pet industry in China increased by 24
.7% compared to the previous year to 125 billion, and it
grew rapidly with an annual average growth rate of 52.4
% over the past five years. 2).
The global pet food market is estimated at $ 85 billion,
and the Asia-Pacific region is forecast to grow at a rate
of 15% over the next five years from 2018 to 2023.
1) http://www.americanpetproducts.org/press_industrytrends.asp.
2)「Status and Implications of China's Pet Industry」
Korea International Trade Association, Shanghai Branch 2017.4.
Market Size of the World’ Size of pet-related industries by country (Uni
s Major Economies t: 100 million won)
68,526
206,949
146,377
21,455
Korea China Japan U.S.
[source: Korea Insurance Development Institute]
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.05 MARKET STATUS &FORECAST
5.1 Global Market Status & Forecast
U.S.: The U.S. pet related industry continues to expand. Acco
Pets related spending, gr rding to the American Pet Products Association (APPA),
owing continuously in 2017, American households raising pets accounted f
or 68% of all households. It appears to be expanding to
an annual average of 5.4% at $69.5 billion in 2017.
1) [Pet ConomyEra,
Pet Business Trend]
Smajong KPMG Economy Research [Trend of U.S. Pet Spending]
(billion Dollar)
80
69.5
60.3 66.8
60 55.7 58.0
53.3
40
20
0
‘12 ‘13 ‘14 ‘15 ‘16 ‘17
Source: APPA (American Pet Products Association
China: In China, more and more people are raising pets due to
Market with High Growth aging population, increasing one-person and two-pers
Potential on households, and improvement in living standards. A
s a result, China's pet-related business is booming and
its growth is accelerating.
The market size of pets in China was recorded at 130 b
illion yuan in 2017, and is expected to reach 176 billion
yuan in 2018.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.05 MARKET STATUS &FORECAST
5.1 Global Market Status & Forecast
Trend Change in the In the pet market, which is expanding recently, high qu
Pet Market ality, smartization, and well-being are the trends. Accor
dingly, not only products combining IT such as O2O ser
vices and wearable devices, but various services includ
ing TV channels for pets are appearing. In addition, pet
1) Current Status and Implications o
managers, pet behavior specialist, and pet funeral direc
f Petconomy Market in Korea, tors are emerging as promising jobs. This is from a soci
- KIET 2017 al change in the perception of pets as family members.
2) Petconomy Era, Pet Business Tre As more and more pet owners think that their pets sho
nd uld live in a good environment like humans and eat heal
- Samjong KPMG
Economy Research Center
thy food, the pet market as well as related services are
expanding.
(1)Pet Food
The pet's humanization is intensifying, with the emerge
nce of feed that is as segmented as human-use produ
cts, and manufactured from raw materials such as hum
an-eating products.
(2)Pet Tech
In order to support the happy life of pet owners and pet
animals, Pet-Tech, where advanced ICT such as Intern
et of Things (IoT) and Artificial Intelligence (AI) are bein
g incorporated into pet products, is evolving
(3)Pet Finance
In the financial sector, pet finance such as pet savings,
pet trust, pet card, and pet insurance are emerging by c
ombining pet business and financial products.
(4)Pet Play
Services to support the overall lifestyle of pets such as
leisure life and travel have emerged to form 'Pet Play’.
(5)Pet Living
As the form of housing, funeral & burial methods, etc. i
s changing, products and services related to pet-living
are introduced.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.05 MARKET STATUS &FORECAST
5.2 Target Market Status & Forecast
Market Status of Korea Korea's Pet Economy has made further progress in rece
nt years due to continued demographic social changes,
with the low birthrate and aging populations with one or
two person-household are growing. Due to the intensif
ying low birth rate, households raising pets instead of c
hildren are increasing.
Only 17 percent of all households had pets until 2010, c
ompared with 28 percent in 2017. In other words, abou
t a third of all households have pets.
With the low birth rate spreading, the "Dinkpet" family,
which raises pets like children instead of having childre
n, is driving the growth of the ‘Pet-milly’ and ‘Pet-fam’s
.
Trend of domestic pet registration Trends in the Domestic Pet Market Size
(thousand) (trillion Won)
1,500 8
1,176 6.0
5.7
1,071 5.3
979 6 5.0
1,000 888 4.6
4.2
3.8
3.4
4 3.0
2.7
2.1 2.3
1.9
500
2
0 0
‘15 ‘16 ‘17 ‘18 ‘19 ‘20 ‘21 ‘22 ‘23 ‘24 ‘25 ‘26 ‘27
2014 2015 2016 2017
Source: Korea Animal and Plant Source: Korea Rural Economic Institute
Quarantine Agency
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.05 MARKET STATUS &FORECAST
5.2 Target Market Status & Forecast
‘Humanization of food for p In the pet food field, the phenomenon of ‘Pet Humaniza
ets = Pet Humanization’ de tion' has been observed. Pet humanization refers to the
epened recognition of a pet animal as a concept that replaces a
person and treats them with the same personality as a
human. The phenomenon of advanced and humanizatio
n in the pet food market is believed to be due to the sp
read of the trend of opening wallets generously for pets
who have become members of their family.
Pet Tech: Extending the I With the advent of the 4th Industrial Revolution, more a
ntegration of Pet Business nd more companies are introducing fundamental techn
with Technology ologies such as artificial intelligence and IoT into the dis
tribution and consumer goods industry. With the wind o
f the fourth industrial revolution and the rapid expansio
n of the pet market, domestic and foreign companies ar
e offering new products and services that combine adv
anced ICT technologies with various pet businesses. Wi
th this trend, Pet Tech is emerging.
Pet Finance: Pet busines Recently, 'pet finance', which combines pet business a
s meets finance. nd finance, is emerging. With companion animals expe
cted to accelerate the growth of the pet market by sim
ply moving beyond "animal" to an "family" position, majo
r financial sectors are actively focusing on the pet mark
et.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.05 MARKET STATUS &FORECAST
5.2 Target Market Status & Forecast
Pet Financial Products in Korea
Bank • If a pet owner deposits funds in the bank and designates a new supporter to take care of the pe
t after his or her death, the pet trust will pay the fund for the protection and management of th
e pet after his death to the new supporter.
• When raising pets, pet saving products are provided with preferential interest rates
Card • The card company collects and analyzes big data such as payment patterns of card customers w
ho raise pets to find special card products related to pets.
Insurane • Developed and launch of various pet insurance products that guarantee the compensation for in
jury and disease treatment of pets and liability for compensation for human bodily injury and pe
ts.
• In the event of a pet owner's death, regular insurance products are available to provide a certain
amount of funds, consignment protection, and re-adoption services
Source: Samjong KPMG Economy Research Center
Pet Financial Products in Korea
2013 2014 2015 2016
Number of 1,199 1,683 1,826 1,701
contracts
Registered 0.7 mil. 0.8 mil. 0.98 mil. 1.01 mil.
Pets
Subscription 0.17 .019 0.19 0.16
Rate(%)
Source: Korea Rural Economic Institute, Note: The subscription rate is against registered pets.
Korea Insurance Development Institute
.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.6 REVENUE MODEL
Revenue Model
6.1 O2O Platform
6.2 Advertisement
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.6 REVENUE MODEL
6.1 O2O Platform
Provide Provide
Provider Products & Service Products & Service User
Payment for
Purchasing &
Service Charges
Brokerage Fee
※ Provider
• Supplier of feed companies, accessories, wearable products, etc.
• Service providers such as Hospitals, Pet Hotels, Travel, and Pet Shelters, etc.
6.2 Advertisement
Advertiser
Free Service
Non-Premium Premium
Customer Advertisement Premium Service Consumer
General Paid Service Discount
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.07 TOKEN ECONOMY
Token Economy
7.1 Token Economy
7.2 Use of Token
7.3 Acquiring Tokens
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.07 TOKEN ECONOMY
7.1 Token Economy
Partners
Crypto Exchange
Financial Hospital
Services
Promotion Funeral Etc.
Affiliates Advertisers
User
SNS
Promotion
Request Provide
AD Service
Provide
User & Nose Print Info.
User & ON/OFF Additional
Affiliates’ BIG DATA LINE Service
Info. MARKET
Authenticate
Nose Print
Provide Provide
User & Nose Print Purchase Service &
Info. Product
Purchase Provide
Service &
Product
User Pets Analyst
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.07 TOKEN ECONOMY
7.2 Use of Token
• When consumers purchase pet related products (foods, pet supplies
, etc.)
• For the use of pet shops, hospitals, and funeral & burial services
Payment
• When purchasing big data analytics
• For pet products and service brokerage fee
• Advertising fee when advertiser requests an AD
7.3 Acquiring Tokens
• According to the number of purchases and the amount of purchases
with the Proof of Consumption (PoC)
• When participate various events
• When register the information of pets (Nose Print Information)
• When provide the information of Hospital, Pet Shelters, Pet Products
Consumer
Manufacturers
• When upload on the platform with product review
• When upload on the platform with service review
• When recommend the products & services on the platform to friend
s
Products
& • When provide Information of products and services (payments and u
Service sage statistics) on the platform
Provider
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.08 ABOUT PETCONOMY
Company N
PETCONOMY COMPANY PTE.LTD
ame
CEO Sae Chul Ahn
3 SHENTON WAY #16-08, SHENTON HOUSE,
Address
SINGFAPORE
Business Fields
Franchise Cons Platform Devel Wearable Devic Education Busi
ulting opment es ness
Copyright ⓒ 2020 petconomy Ltd. All rights reserved. 409 PARTNER
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.10 ROADMAP
2018
1Q • Establish Biz Plan of Petconomy
• Design DB
2Q • Balancing Blockchain
• Develop Companion Animals
2019
recognition technology
3Q
• Develop Petconomy community 1Q • Develop Petconomy Wallet
4Q System System
2Q
• Design DB • Develop Petconomy Community
3Q System
2020
• Develop Payment System
• Beta Service of Petconomy
1Q • MVP Test & Simulation Beta Service of Petconomy’s
Pet Nose Print Recognition
2Q • User Test & Securing DATA
• Improvement QnA
2021
3Q • Listing On Exchange
• System Upgrade • Listing On Global Exchange
1Q
4Q • Release the Platform 2Q • Design & Manufacture
Wearable Devices
3Q
• Develop Pet Finance System
4Q
• Advance to Global Market
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.11 TOKEN SUMMARY
Token Summary
12.1 Token Sale 개요
11.1 Snapshot of Token
12.2 Token Sale
Sale 운영기준
11.2 Token
12.3Sale Guideline
Token 운영정책
11.3 Token
12.4Operation Policy
Token 운영방안
11.4 Token Operation Plan
Copyright ⓒ 2020 petconomy Ltd. All rights reserved. 4311 TOKEN SUMMARY
11.1 Snapshot of Token Sale
Methods of payment ETH, BTC
Platform Ethereum
Type ERC20
Symbol PETCO
Mining No Mechanical Mining
Reward to Activities for watching AD or using platform
Upload service review and recommendation
COIN Unit 18 decimal places
Initial Price 1 PETCO = 0.05 USDT
Hard Cap 800,000,000 PETCO
Total Supply 2,000,000,000 PETCO
Total Sale 800,000,000 PETCO
Investment Limitation U.S. Citizenship Holders and
other countries restricted ICO activities
Private Sale Limit $100,000 per person
Issuer PETCONOMY COMPANY PTE.LTD
Issued Country Singapore
Address 3 SHENTON WAY #16-08, SHENTON HOUSE,
SINGFAPORE
Auditing Usage Details of ICO funds
Website www.petconomycoin.io
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.11 TOKEN SUMMARY
11.2 Token Sale Guideline
Private Sale Will be announced separatel
1 PETCO = 0.05 USDT
y
Pre Sale Will be announced separatel Will be announced separatel
y
y
Main Sale Will be announced separatel Will be announced separatel
y
y
※ EXCHANGE RATE
The exchange rate of ETH, BTC to PETCO is calculated so that 1 PETCO = 0.05 USDT at coinmarketc
ap.com price based on Singapore time (UTC/GMT + 8) PM 12:00 (midday) on the day of participation.
KYC • Proceed to the KYC by putting the customer information into
registration procedure on the platform
Lock-Up • Founders and team members are limited in transaction to st
abilize the market for 180 days after the exchange is listed.
AML • Additional documentation and certification can be requested to
(Anti-Money Laund prevent money laundering after checking KYC for around $ 10,
ering) 000 of ‘PETCO‘ and more.
Steering Committee • Establish five or more members of operating committees, in
cluding Issuing Company members and advisors
• Make decisions for funds execution and marketing, token sal
e planning and ecosystem expansion
• Chairman of the Board :
• Other Board Members : To Be Determined
Auditing • makes an audit to its usage history breakdowns on investme
nt through an accounting firm and will be published the audi
tor’s report on its website and by e-mail as well
Security • Operates a security team to prevent Cyber Attacks and cond
ucts regular security checks
Privacy & GDPR • Doing efforts to comply with each country’s national privacy
policies and meet the GDPR Guide in Europe
• Submit Privacy & GDPR Policy Report in every year
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.11 TOKEN SUMMARY
11.3 Token Operation Policy
MAX SUPPLY 2,000,000,000 PETC
O
40% of total issuing volume will sale
SALE 800,000,000 PETCO
1) Token Distribution Budget
Token Sale 40%
Contributor 20%
Eco-system 20%
Marketing 10%
Advisor 5%
Reserve 5%
2) Budget Operation Plan
R&D 30%
30
Marketing 30% 30% 30%
20
20%
Alliance 15%
15%
10
Operation 20%
5%
R&D Marketig Alliance Operation Legal/Accounting
Legal / Accounting 5%
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.11 TOKEN SUMMARY
11.4 Token Operation Plan
Airdrop • To daily logged in and attended for events
• To various other event attenders
• To users paid for the service
Coin Incineration • Token burning after purchasing token in the specific
portion of revenue every year
Staking • Staking service for stabilizing value of the token
• Staking service for users
Deposit • For Franchisee : Deposit as for the size of sales
• For Advertiser : Deposit the token to be paid for
customers
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.12 TEAM & ADVISOR
TEAM & ADVISOR
12.1 TEAM
12.2 ADVISOR
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.12 TEAM & ADVISOR
12.1 TEAM
Sae chul Ahn CEO / Founder
• Former CEO of Ahn’s Tech.
• Former Philippines Department of Social Welfare
• University of Baguio
Ryan COO / Cofounder
• Former Grand Hotel Asan
• Former Wedding Korea Cheonan
• Former CEO of Goodday Wedding
• Former CEO of Woori Wedding
Emily CSO / Cofounder
• Former Secret Direct Korea
Richard CFO
• Graduated from Osan Univ., Industrial Design
• License Management at NICE Software
• Developed Blockchain Applied System
James CIO / CO-Founder
• Graduated from Hoseo Univ.
• Former DaeSe Development Company
• CEO of Royal Motors
• VP of CK Motors
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.12 TEAM & ADVISOR
12.1 TEAM
James oh Domestic/Overseas Marketing
• Graduated from Baekseok Culture University, Hotel Cooking
• Store Manager at Pasta CuCo
• Branch Manager at AB&I
Chals Go CTO
• BA from Korea Tech., Information Communication
• Developed Web Game at NAVER
• Developed Board Game at Han Game
• Developed Board Game at Freechal
• Chief Director of Blockchain Applied System Development
Cris Park Engineer
• B.A. from Honam Univ., Game Animation
• CEO of MoDus
• Director at ES Entertainment
• Developed SNS Social “Moiza“
• Developed Education App. “Mom Teacher”
Moon Engineer
• CEO at M2S
• Director at ES Entertainment
• Developed Web 3D Tool for Hyundai Samho Heavy Industry
• Developed Web Management System for KAPPD (Korea Association of
Persons with Physical Disabilities)
Brendan Engineer
• B.A. from Honam Univ., Game Animation
• ES Entertainment
• Developed M2S Program
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.12 TEAM & ADVISOR
12.2 ADVISOR
Professor Lee Ung Yong
• Consultant for Korea Animal Rights Advocates
• Professor at Yonam Univ., Dog Training
• CEO of Kiwoom Companion Animals School
Chief Kim Hae Song
• Chief of Companion Animals Training Center
• Winner of National Representative Selection Trials for 20
19 WUSV World Training Championship CD2
• Winner of National Representative Selection Trials for 20
19 WUSV World Training Championship CD1
• First Degree Consultant License for Companion Dog Eth
ology from KKC (Korea Kennel Club)
• Master License of Clicker Training from KKC
Companion Dog Consultant Lee Jun Kyu
• CEO of Pet Café ‘Dog Place’
• Former Head of Training Center of Pet Dog Theme Park ‘Peti
an’
• Established Companion Dog Training School, ‘Way For Dog’
• First Degree Consultant License for Companion Dog Training
from KKC
• Member of Companion Animals Rights Committee
Chief Park Yoo Na
• Chief of MyPet Academy
• Certified Companion Dog Trainer from KKC
• Certified Companion Dog Trainer from KKF (Korea
Kennel Federation)
• Certified Consultant for Companion Dog Ethology
from KKC
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.12 TEAM & ADVISOR
12.2 ADVISOR
Doctor Yoo Chun Sik
• Ph.D. from Choong Nam Univ.
• CEO of Tori Real Estate Consulting Co., Ltd.
• Managing Director of Dream For You Co., Ltd.
CEO Kook Jeong Woon
• Graduated from Woo Suk Univ., College of Pharmacy
• Former Baekje Pharmacy at Jeonju City
• CEO of IlYang Pharmacy
Doctor Kook Yoon Joo
• Ph.D. from Kyunggi Univ., Graduated School
• Former KORDIC (Korea Research & Development Inform
ation Center)
• Head of R&D Center at Innodigm Co., Ltd.
• Research Professor at Kyunggi Univ.
• Kookje Univ. (IT Dept.) C, SQL Server
• R&D Part at Digital Line Co., Ltd.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.13 CONTACT US
Webpage www.petconomycoin.io
Inquiry coo@petconomycoin.io
KaKao https://open.kakao.com/o/gChzbtjb
Telegram https://t.me/joinchat/ETbDvUx1xHKvP5YC-2eYkw
Naver Blog https://blog.naver.com/1125kuk
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.※LEGAL DISCLAIMERS 1/4
Please read the following notices CAREFULLY before participating in the token sales.
This notice is applicable to all readers of this white paper, and please keep in mind that the notification may
be changed or updated.
If you are not sure about your future actions, we recommend you seek advice from legal, financial, tax and
other experts.
All information provided from this white paper and web site is just for the reference, does not constitute an
y investment decision or concrete advice on ‘PETCO’ purchase. In addition, all transactions, including pur
chasing and selling ‘PETCO’, should be made under the transaction parties’ own responsibility.
Legal Notice
1. This white paper has been distributed for the ‘PETCO' project and for general reference only and can b
e reviewed and modified. Please note this white paper reflects up-to-date information based on the ve
rsion stipulated on the cover and is not final version. The information in this document can be change
d depending on the business operation and financial status of ‘PETCO’ after the version. This white pa
per can be updated irregular base.
1. No one has the obligation to enter into an ‘PETCO’ sales contract or legally binding commitment and s
hall not receive any funding on the basis of this white paper. The sale of the ‘PETCO' is made through
a legally binding contract and details are provided separately from the white paper. In the event of a di
screpancy between the contract and the contents of this white paper, the contract shall be applied first
.
1. In no event this white paper shall be construed as a token issuer/distributor/company's token sale or p
urchase proposal for ‘PETCO', and the presentation of this document or the document itself shall be b
ased on contract and investment decisions.
1. ‘PETCO’ is NOT intended to constitute a unit of securities, business trusts or collective investment s
chemes, which are defined in accordance with the Singapore’s Securities & Futures Act and A Guide t
o Digital Token Offerings or other equivalent provisions in other jurisdictions. Therefore, this white pape
r is not provided as a business plan, a business manual, a proposal, etc. and no jurisdiction shall inter
pret this white paper as an investment proposal or solicitation such as securities, business trust units
or units of collective investment schemes.
1. ‘PETCO’ shall NOT be interpreted, analyzed, classified or paid as an opportunity for Buyer to receive in
vestment / Income / payment / profit or part of that amount.
1. The coin/token issue method specified in this white paper can not be reproduced, distributed or otherw
ise disseminated in all or part of this document in regulated or prohibited jurisdictions.
1. The information in this white paper has not been reviewed, inspected or approved by the regulatory aut
horities.These actions have not and will not be taken in any jurisdiction.
1. In case of wishing to purchase ‘PETCO’, you must NOT understand, interpret, classify, or treat ‘PETCO
’ as follows.
(a) any currency other than a cryptocurrency
(b) Bonds and shares issued by any institution
(c) Rights, Options, Derivatives on such bonds and shares
(d) The rights under the contract and other agreements for the purpose of assuring return on
investment or avoiding losses or impersonating them for this purpose
(e) Units or derivatives of securities including collective investment schemes and business trusts
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.※LEGAL DISCLAIMERS 2/4
Limitation on Distribution and Dissemination
1. Distribution or dissemination of this white paper in whole or in part can be prohibited and restricted by
legal or regulatory requirements of any jurisdiction. If restrictions apply, you should be aware of the limi
tations that can apply under the possession of this white paper by yourself and seek advice from law, a
nd comply with them. PETCONOMY COMPANY PTE. LTD.’s executives, employees, agents or related p
arties (hereinafter ‘PETCO’ and Affiliates') shall not be held liable for this.
2. Any distribution or dissemination of this white paper shall not allow or cause this white paper or its con
tents to be shared by others, such as distribution, replication, or otherwise, for any purpose.
Exclusion of liability
1. The related services provided by ‘PETCO’ and Affiliates' are offered the status of 'as is‘ and 'as avail
able‘. ‘PETCO’ and its Affiliates‘ do not explicitly or implicitly guarantee or describe the accessibility, q
uality, compatibility, accuracy, adequacy, completeness of the tokens and related services. In this rega
rd, ‘PETCO’ and its Affiliates' state that no liability shall be given to any error, delay, omission or action
taken on it.
2. In any jurisdiction, ‘PETCO’ and its Affiliates' do not bear responsibility of any liabilities on benefit, inco
me, loss or damage from trades of ‘VRG’ under the relevant liabilities, regulations, and rules in the max
imum extent.
3. ‘PETCO’ and its Affiliates‘ does not responsible for customers who have violated relevant laws.
4. Range of excluded liabilities: Every expense of claim, compensation, loss, and legal fee.
Future Forward-Looking Statements
1. This white paper contains future predictive statements based on the current statistic number and assu
mption, but ‘PETCO’ does not have a responsibility to bear any liability to update on website about any
risk, uncertainty, actual result, information of ‘PETCO’ can give influence on future change or events a
nd any other information created by ‘PETCO’.
2. Future forward-looking statements contain various risks and uncertainties. These statements do not g
uarantee future performance and therefore should not be relied upon too much.
3. Each solutions and platform of ‘PETCO’ project are either complete or NOT fully operational as of the v
ersion this white paper was created. The description on this white paper is written on the premise that t
he solutions and platform will be fully completed and operational in the future, but this should not be c
onstrued as a guarantee or commitment for completion of the solutions, platform and operation.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.※LEGAL DISCLAIMERS 3/4
Potential Risks
Before deciding whether to purchase or to participate in ‘PETCO', it is recommended that you read the foll
owings
carefully and analyze, understand the relevant factors and risks. Risks include followings but are not limite
d to.
1. Risk of storage related purchasers' carelessness, such as limiting access to ‘PETCO’ due to loss of id
entification information, loss of essential private key related to digital wallet with ‘PETCO‘.
2. Changes in political, social, or economic environment, changes in the market environment of the stock
or cryptocurrency markets; risk related to changes in regulatory environment in countries where ‘PETC
O and its Affiliates' operate and to changes in the ability of ‘PETCO' to survive or compete in these cir
cumstances; In certain jurisdictions may apply existing/new regulations related to blockchain technolog
y, which is disadvantageous to ‘PETCO’, which may result in significant changes in the ‘PETCO‘ ecosy
stem and projects such as the abolition / loss of ‘PETCO'.
3. Changes in the future capital needs of ‘PETCO and its Affiliates' and changes in capital and capital pro
curement potential to meet these risks and shortfalls can affect the use and potential value of each sol
utions & platform of ‘PETCO’ Project development and ‘PETCO‘ itself.
4. ‘PETCO’s activities can be suspended, dismantled or suspended due to various reasons such as unfav
orable changes in the value of ‘PETCO’, failure of business relations, or intellectual property claims of
competitors during development / operation. As a result, ‘PETCO’ ecosystem can potentially have a ne
gative impact on the potential use.
5. No other entity is entitled to make decisions regarding projects, ecosystems, etc. of ‘PETCO’. All decis
ions, including the discontinuation of PETCO services, platforms and ecosystems, and the creation, sal
e,and liquidation of ‘PETCO' utilized in the ecosystem, are at the discretion of PETCONOMY COMPANY
PTE. LTD.
6. The tax and accounting practices of ‘PETCO' may vary from jurisdiction to jurisdiction. Purchase of ‘P
ETCO' may have a negative impact on tax processing and is encouraged to seek nindependent tax adv
ice in this regard. In addition to the risks stated above, there are other risks that ‘PETCO and its Affiliat
es’ can not anticipate. The risks of unexpected combinations and variations can also emerge. If the ab
ove risks and uncertainties develop into actual situations, the business, financial position, operating re
sults and prospects of the ‘PETCO and its Affiliates' can be affected in a practical and negative way. Y
ou may lose some or all of the values of ‘PETCO’.
ICO Participation Restriction
1. ‘PETCO’ is not allowed to participate directly or indirectly in the ICO by U.S. citizenship holders, reside
nts or permanent residents of countries that prohibit ICO participation.
2. ‘PETCO’ will not be returned in any circumstances, except if the sales rate is below 10% after ICO com
pletion.
3. Details of the refund process will be updated on the website or other materials.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.※LEGAL DISCLAIMERS 4/4
Governing Law
PETCONOMY COMPANY PTE.LTD is established in Singapore and this white paper is interpreted and regul
ated in accordance with Singapore’s laws.
No additional detailed information and no update
No person shall be authorized to provide information / explanation except for the contents contained in this
white paper for “PETCO and its Affiliates" and related projects and operations, and even if provided with thi
s information / description, You should not be considered to represent them.
No consultation
No information in this white paper is considered business, legal, financial, or tax advice for “PETCO and its
Affiliates". We encourage you to seek advice from other experts, such as law, finance, tax, etc., regarding
to ‘PETCO and its Affiliates' and related businesses and operations. The financial risk of purchasing ‘PETC
O’ can apply indefinitely.
KYC Compliance Statement
Customers participating in the sale of ‘PETCO’ must comply with the verifying real name procedure (KYC) r
egulations and any other applicable regulations after the crowd sale for identification purposes. ‘PETCO’ w
ill do its best to provide convenience and reliability to customers based on mutual trust as follows.
1. ‘PETCO’ complies with ICO related laws such as KYC, Anti-Money Laundering Act (AML).
2. ‘PETCO’ complies with the Privacy Act to protect customer's personal information including user registr
ation information.
3. ‘PETCO’ will use the KYC personal information collection as information for the O2O tokens sale only a
nd will discard the documents submitted for KYC after ICO closing.
Copyright ⓒ 2020 petconomy Ltd. All rights reserved.You can also read
