MEDIA KIT 2021 - Townnews
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2021
MEDIA KIT
450 Park Avenue South, 3rd Floor, NY, NY 10016
P: 646-274-3511 F: 646-674-0102 petbusiness.com
MARK KALAYGIAN NISA PETRILLI TANYA RADOVICH
PUBLISHING DIRECTOR/ SR. ACCOUNT EXECUTIVE SR. ACCOUNT EXECUTIVE
EDITOR-IN-CHIEF 646-274-3642 646-274-3644
646-274-3649 NPETRILLI@ TRADOVICH@
MKALAYGIAN@ PETBUSINESS.COM PETBUSINESS.COM
PETBUSINESS.COM
2021 MEDIA KIT
CONTENTS
3 About Pet Business 19 Holiday Hot List Showcase
4 Pet Business Editorial Calendar 20 Pet Industry Handbook
8 The Grooming Salon Edit Calendar 2 1 The Guide to Pet Care
9 Pet Business Ad Rates 22 Official Global Pet Expo Publications
10 Pet Boutique & Pet Plaza 23 GPE Preview Guide
11 Digital Marketing 24 GPE Show Directory
12 Digital Issue Advertising 25 GPE Show Map & Floor Plan
13 Sponsored Content 26 Global Pet Expo Show Dailies
14 Web Banners 27 Pet Business Ad Specs &
15 Email Marketing Production Information
16 Made in the USA Showcase 30 Ad Submission Guidelines
17 Natural Products Guide 3 1 Ad Closing & Material Due Dates
18 SuperZoo Show Preview
2
2021 ABOUT
PET BUSINESS
The most trusted trade media brand in the pet industry,
Pet Business’s print and online advertising platforms deliver an
unmatched reach with pet product retailers.
But don’t take our word for it;
let these BPA-verified facts speak for themselves.
• Our print circulation of 27,000+
subscribers includes
16,196 pet specialty retailers—more than any of the industry’s other
trade publications.*
• Our print circulation is the most up-to-date in the industry, with
84% of subscribers qualified within the past year.*
• PetBusiness.com’s 62,000+ monthly unique visitors represent
the largest online audience among the pet industry’s trade media.*
*Source: BPA Worldwide June 2020 Brand Report
3
2021EDITORIAL
CALENDAR
THE NUTRITION ISSUE
SPECIAL REPORT: Pet Furniture
JANUARY
PRODUCT ROUNDUP: Pet ID
FOCUS ON: Oral Care Products
DOG: Fetch & Tug Toys AD CLOSING:
DOG: Housetraining Essentials December 10, 2020
CAT: Behavioral Products MATERIALS DUE:
SMALL ANIMAL: Chews December 14, 2020
FISH: Aquarium Décor
HERPTILE: TBD
SPECIAL REPORT: High-Tech Products
FEBRUARY
PRODUCT ROUNDUP: Stain & Odor
FOCUS ON: Pet Bowls
DOG: Baked Dog Treats
DOG: Leashes & Collars AD CLOSING:
CAT: Healthcare & Supplements January 12, 2021
SMALL ANIMAL: Diets MATERIALS DUE:
SPECIAL IN-ISSUE SECTION: FISH: Packaged Diets January 14, 2021
THE GROOMING SALON BIRD: Travel Products
SPECIAL SUPPLEMENT:
GLOBAL PET EXPO PREVIEW GUIDE
THE TOP 25 RETAILERS ISSUE
MARCH
SPECIAL REPORT: Functional Treats
PRODUCT ROUNDUP: Flea & Tick Control
FOCUS ON: Hemp-Based Pet Products
DOG: Freeze-Dried Food & Snacks AD CLOSING:
DOG: Between-Bath Products February 9, 2021
CAT: Bringing Cats Outdoors MATERIALS DUE:
SMALL ANIMAL: Ferret Products February 11, 2021
FISH: The Latest on Invertebrates
BONUS DISTRIBUTION: HERPTILE: TBD
GLOBAL PET EXPO,
MARCH 24-26
4
2021EDITORIAL
CALENDAR
THE HEALTHCARE ISSUE
SPECIAL REPORT: Made in the USA
PRODUCT ROUNDUP: Summer Essentials
APRIL
FOCUS ON: Building a Training Department
DOG: Outdoor Gear
AD CLOSING:
DOG: Pet Food Toppers & Mixers
March 9, 2021
CAT: Toys
MATERIALS DUE:
SMALL ANIMAL: Litter & Bedding
SPECIAL IN-ISSUE SECTION: March 11, 2021
FISH: Lighting Innovations
THE GROOMING SALON BIRD: The Latest Nutrition Trends
BONUS DISTRIBUTION:
INTERGROOM, APRIL 2-5
INTERZOO, MAY 19-22
SPECIAL REPORT: The Latest Developments in CBD
PRODUCT ROUNDUP: Dog Walking Essentials
FOCUS ON: Travel Products
DOG: Skin & Coat Care
AD CLOSING:
MAY
DOG: Beds
April 6, 2021
CAT: The Latest Trends in Litter
MATERIALS DUE:
SMALL ANIMAL: Small Rodent Products
April 8, 2021
FISH: Filtration Trends
HERPTILE: TBD
SPECIAL REPORT: Fruits/Veggies in Pet Nutrition
PRODUCT ROUNDUP: Carriers
FOCUS ON: Pet Identification
DOG: Plush Toys
JUNE
DOG: Home Bathing Essentials
CAT: Flea & Tick AD CLOSING:
SMALL ANIMAL: Treats May 11, 2021
FISH: Freshwater Livestock Report MATERIALS DUE:
BIRD: Supplements May 13, 2021
SPECIAL IN-ISSUE SECTION:
THE GROOMING SALON
SPECIAL SUPPLEMENT:
NATURAL PRODUCTS GUIDE
5
2021EDITORIAL
CALENDAR
THE LIFESTYLE ISSUE
SPECIAL REPORT: Natural Trends in Pet Food
PRODUCT ROUNDUP: Dog & Cat Treats
FOCUS ON: Raw Diets
JULY
DOG: Supplements & Remedies AD CLOSING:
DOG: Natural Chews June 8, 2021
CAT: Containment & Carriers MATERIALS DUE:
SMALL ANIMAL: Nutritional Supplements June 10, 2021
FISH: Water Treatments
HERPTILE: TBD
SPECIAL SUPPLEMENT:
SUPERZOO SHOW PREVIEW
RETAILER OF THE YEAR ISSUE
SPECIAL REPORT: Natural Wellness & Healthcare
AUGUST
PRODUCT ROUNDUP: Gates, Pens & Crates
FOCUS ON: Gift Ideas for Pets & Pet Lovers
DOG: Home-Grooming Tools
AD CLOSING:
DOG: Chew Toys
July 6, 2021
CAT: Climbers & Scratchers
MATERIALS DUE:
SMALL ANIMAL: Toys
SPECIAL IN-ISSUE SECTION: July 8, 2021
FISH: Aquarium Maintenance Products
THE GROOMING SALON BIRD: Toys & Playgrounds
BONUS DISTRIBUTION:
SUPERZOO, AUG. 17-19
GROOM EXPO, DATE TBD
THE HOLIDAY RETAILING ISSUE
SEPTEMBER
SPECIAL REPORT: Licensed Products
PRODUCT ROUNDUP: Healthcare & Supplements
FOCUS ON: Natural Cat Litter
DOG: Calming Aids & Behavior Modification
DOG: The Latest Trends in Dog Food AD CLOSING:
CAT: Treats August 3, 2021
SMALL ANIMAL: Habitat Trends MATERIALS DUE:
FISH: Starter Kits August 5, 2021
HERPTILE: TBD
6
2021EDITORIAL
CALENDAR
THE CBD & HEMP ISSUE
OCTOBER
SPECIAL REPORT: Sourcing Outside the U.S.
PRODUCT ROUNDUP: First Aid & Wound Care
FOCUS ON: Winter Essentials AD CLOSING:
DOG: Grain-Free Food & Treats September 7, 2021
DOG: Spa Products MATERIALS DUE:
CAT: Feline Diets September 9, 2021
SMALL ANIMAL: Rabbit Products
FISH: Display Tank Tips & Tricks
SPECIAL IN-ISSUE SECTION:
BIRD: Wild Bird Products
THE GROOMING SALON
BONUS DISTRIBUTION:
PET CONNECTIONS EXPO, DATE TBD
NOVEMBER
SPECIAL REPORT: Made in the USA Trends
PRODUCT ROUNDUP: Oral Care Essentials
FOCUS ON: Dog Chews
DOG: Puzzles & Interactive Toys
DOG: Apparel Trends AD CLOSING:
CAT: Calming Aids October 12, 2021
SMALL ANIMAL: Hay & Hay Accessories MATERIALS DUE:
FISH: Selling Frozen & Live Foods October 14, 2021
HERPTILE: TBD
SPECIAL SUPPLEMENT:
PET INDUSTRY HANDBOOK
INDUSTRY RECOGNITION
AWARDS ISSUE
DECEMBER
SPECIAL REPORT: The Latest Science Behind Supplements
PRODUCT ROUNDUP: Hemp & CBD Pet Products
FOCUS ON: Life-Stage Products
DOG: Limited-Ingredient Diets
AD CLOSING:
DOG: Treat Trends
November 8, 2021
CAT: Catnip & Grass Gardens
MATERIALS DUE:
SPECIAL IN-ISSUE SECTION: SMALL ANIMAL: Nutrition
November 10, 2021
THE GROOMING SALON FISH: Marine Livestock Report
SPECIAL FEATURE: BIRD: Backyard Poultry Products
THE GUIDE TO PET CARE
7
2021 THE GROOMING
SALON
THE GROOMING SALON
The Grooming Salon is a bi-monthly Pet Business feature that
serves as a comprehensive educational resource for professional
groomers, pet stylists and salon owners. Written by groomers for
groomers, the content covers exciting innovations in equipment
and technique, the latest issues facing the industry, best practices
for running a successful business and step-by-step instructions for
grooming the most common breeds seen in pet salons.
Editorial Calendar
FEBRUARY AUGUST
ISSUE FOCUS: Mobile Grooming ISSUE FOCUS: Managing the Salon
TIPS & TRICKS: Clipper Work TIPS & TRICKS: Equipment Essentials
PRODUCT ROUNDUP: Brushes & Combs PRODUCT ROUNDUP: Tubs & Bathing Systems
Ad Closing January 12, 2021 Bonus Distribution:
Materials Due January 14, 2021 SuperZoo Aug. 17-19
Groom Expo Date TBD
APRIL Ad Closing
Materials Due
July 6, 2021
July 8, 2021
ISSUE FOCUS: Teaching Safe Handling
TIPS & TRICKS: Shear Skills
PRODUCT ROUNDUP: Shampoos & Conditioners
OCTOBER
Bonus Distribution: ISSUE FOCUS: Minimizing Stress in the Salon
Intergroom April 2-5 TIPS & TRICKS: Drying Done Better
PRODUCT ROUNDUP: Skin & Coat Care
Ad Closing March 9, 2021
Materials Due March 11, 2021 Ad Closing September 7, 2021
Materials Due September 9, 2021
JUNE
ISSUE FOCUS: Creating & Meeting Customer Expectations DECEMBER
TIPS & TRICKS: Getting More Out of Salon Software ISSUE FOCUS: Competitive Grooming
PRODUCT ROUNDUP: Tables & Lifts TIPS & TRICKS: Efficient Bathing
PRODUCT ROUNDUP: Clippers & Trimmers
Ad Closing May 11, 2021
Materials Due May 13, 2021 Ad Closing November 8, 2021
Materials Due November 10, 2021
8
2021PET BUSINESS
PRINT AD RATES
1x 4x 7x 12x
Full Page $5,090 $4,790 $4,580 $4,280
2/3 Page $4,120 $3,890 $3,710 $3,470
1/2 Island $3,690 $3,470 $3,340 $3,090
1/2 Vertical $3,610 $3,400 $3,250 $3,040
1/2 Horizontal $3,490 $3,270 $3,160 $2,950
1/3 Vert. or Strip $2,700 $2,500 $2,440 $2,260
1/3 Horizontal $2,470 $2,320 $2,210 $2,070
1/4 Strip $2,340 $2,190 $2,100 $1,960
1/4 H or V $2,200 $2,080 $1,990 $1,860
COVERS INSERTS *
Cover 4......... $6,120 2 Page.......$4,800
Cover 3.......... $5,190 4 Page.......$8,560
Cover 2.......... $5,630 6 Page.......$10,140
Page 3........... $5,440 8 Page.......$13,260
False Cover... $6,970 16 Page......$15,710
*Additional charges
may apply
CONTACT US FOR SPECIAL ADVERTISING OPPORTUNITIES.
Cancellations must be made in writing before the published closing dates. Cancellations may result in being short-rated to
the nearest frequency run. All issues are available digitally, and ads will appear at no additional charge.
9
2021 PET BOUTIQUE, PET
PLAZA & SHOWCASE
THE PET BOUTIQUE
Highlights boutique-style products in colorful
spreads that look like editorial features.
AD RATES IMAGE TEXT
Small $400 2” x 2” 20 words max
Medium $600 3” x 3” 30 words max
Large $800 4” x 4” 40 words max
Includes high-res product image, headline
(max 5 words), copy, phone number & website.
THE PET PLAZA & PRODUCT SHOWCASE
The PeT Plaza & The PeT Plaza &
Offers special Product ShowcaSe Product ShowcaSe
advertising rates
in order to ensure K-9 Kannon™ Mini
headline
K-9 KANNON™ MINI - the newest ten-
textball launcher from Hyper Pet shoots
nis
mini-sized tennis ballsInfo
effortlessly - just
pull back the handle, load ball, aim and
shoot. Features extra ball storage, direction
GF line deBUinG at GloBal!
Nulo Pet Food (nulo.com) is launching its
newest line of super-premium kibble and
PetChatz® Greet & treat®
VideoPhone
PetChatz® is the first-ever Greet & Treat® vid-
eophone that allows pet parents to remotely
affordable placement
and distance control and hands-free pick canned recipes at Global Pet Expo. Called interact with their pet from anywhere using
up – no need to touch those slobbery balls! Nulo FreestyleTM, this 100% Grain-Free line their smartphone or computer!
Patented. tops the charts in terms of meat- based pro- Hear and see each other while apart. Reward
tein levels, low-glycemic ingredients, and a your pet with snacks and sniffs they love.
unique, patented Probiotic. Its new canned Record and share videos. Play even when
Hyper Pet
recipes are all carrageenan free. you’re away!
www.hyper-pet.com
PetChatz®
collars 1-800-456-5778
for all companies
We make’em. Nulo Pet Food 855-444-6544
harnesses www.petchatz.com
Dogs love’em. www.nulo.com
You buy’em. leads
We both muzzles
make money.
Call for our wholesale brochure
interested in
Olde ArmOury leAther
PO BOx 1351 lA mesA cA 91944
Wild Alaskan 619-698-5237 jAfc@cOx.net
CLASSIFIEDS
Seafood
MADE
IN THE
BUSINESS OPPORTUNITIES
capturing the Pet
USA
We can fill your ingredient Small Animal Distributors wanted in Florida and
needs with our all natural, Southern Texas.
frozen seafood products. Distribute Marshall ferrets – neutered (spayed/cas-
trated), de-scented with temporary distemper vaccine.
Contact Ron Boden for more information:
Contact: info@marshallpet.com or call 1-800-292-3424.
Business audience.
206-369-0758 or rboden@tridentseafoods.com
You can trust the source because
we are the source
TRRE-0413-2506 AD_PetBusiness_FA.indd 1 4/17/13 3:39 PM
www.petbusiness.com
112 l MAY 2014 PET BUSINESS l WWW.PETBUSINESS.COM PET BUSINESS l WWW.PETBUSINESS.COM MAY 2014 l 113
112-113_05 PLAZA.prep.indd 1 PET1405_112r2 4/18/14 11:10 AM PET1405_113r1
AD SIZE WIDTH X HEIGHT 1-5X 6-11X 12X
1/4 Page 4.625” x 3.75” $1,140 $1,070 $970
1/6 Page (V) 2.3175 x 4.75 $780 $690 $660
1/6 Page (H) 4.625 x 2.375 $780 $690 $660
1/6 Page (Showcase) * Image & 50 words $780 $690 $660
1/8 Page 2.3125 x 3.75 $570 $550 $480
1/12 Page 2.31255 x 2.4375 $400 $360 $350
1” Adlet 2.3125 x 1 $210 $190 $180
* Includes high-res product image, copy, headline (max 5 words), company name, phone number & website. 102021 DIGITAL
MARKETING
The Industry Leader
in Digital Marketing
With a market-leading network of websites, digital issues, social media feeds and
newsletters, Pet Business’s ability to reach your target audience online is unmatched.
• 62,000+ unique visitors* go • 17,500+ subscribers* receive • 19,000+ social media users
to PetBusiness.com each month— our weekly newsletter, which follow Pet Business, including
nearly 40% more traffic than boasts an open rate that is well 9,000+ followers on Twitter*,
our closest competitor, over above the industry average. 8,900+ followers on Facebook
3x more than Pet Age and over and 3,000+ followers on
4x more than Pets+! Instagram.
Ensure your message is seen by the top decision makers in pet product
retailing with a variety of industry-leading advertising platforms, including:
• DIGITAL EDITION ADVERTISING • CONTENT MARKETING
• NEWSLETTER ADVERTISING • VIDEO
• E-BLASTS • CARE SHEETS
• WEB BANNERS
Walking On the Wild Side
*Source: BPA Worldwide June 2020 Brand Report 112021 DIGITAL
EDITIONS
Delivered directly into approx.
19,000 email boxes each month, 728 x 90 Leaderboard Banner
Pet Business’s digital editions
have a loyal and engaged audience,
making them a valuable emerging
advertising vehicle.
500 x 300
WITH THIS IN MIND, PET BUSINESS DEVELOPED a Pop-Up (Blow-in)
variety of advertising opportunities centered on
this popular platform, including:
• Leaderboard Banner: $2,000
• Blow-In (Pop-Up) Ads (500x300): $1,500
• TOC Rectangle Banner (300x250): $1,000
• TOC Interleaved Banners (320x50): $750
• Issue Sponsorship (includes all of the
above placements): $3,500
Also ask us about opportunities to place
multi-page digital inserts...
122021 SPONSORED
CONTENT
Content marketing is a
proven way to make sure
your message is heard by packaging
it with valuable, relevant information
that can help your target audience.
Pet Business has developed a multifaceted
program designed to maximize the ROI for
our partners by sharing our industry-leading
approach to content creation and packaging,
as well as actively generating measurable
results.
IN ADDITION TO BEING FEATURED
PROMINENTLY ON OUR HOME PAGE,
all sponsored content is actively promoted via our
industry-leading newsletters and social media. Each
sponsored content campaign includes:
• Expert guidance in creating and packaging
content.
• “Featured” article on PetBusiness.com homepage
with image.
• Option to rotate in new content weekly (older
articles will remain archived for the duration of
the campaign).
• Option to embed video content inside of article.
• Promotion via at least two of Pet Business’s
weekly e-newsletters.
• Promotion via social media at least two times
during the campaign month.
*All content must be approved by our team before
launch.
Sponsored Content
$3,500/month
132021 WEB
BANNERS
Reach a high-value audience TOP BANNER
by marketing your company
TOP
through the pet industry’s leading SQUARE
business-to-business website,
which draws more than 60,000
unique visitors per month.
PETBUSINESS.COM BANNER ADS
Top Banner (728 x 90) $2,750/month
Top Square (300 x 250) $2,500/month
Middle Square (300 x 250) $2,250/month
Large Rectangle (300 x 600) $3,000/month
Lower Square (300 x 250) $2,000/month
RUN-OF-SITE
COMPLETE PACKAGE
Receive all of the
ad placements MIDDLE
and sizes above
SQUARE
for $6,000/month. LARGE
RECTANGLE
BANNER AD SPECIFICATIONS
• Accepted formats include JPG, GIF, Flash and
third-party ad serving.
• Maximum file size is 50K on homepage, 100K on all
other pages.
• Email materials to pbdigital@macfad.com.
Our “Ad Server” Technology uses “Google DoubleClick For
Publishers” Our “Analytic” Technology uses “Google Analytics” LOWER
SQUARE
Banners appear on desktop, mobile and tablet
versions of the website (alternate materials
must be provided for 728 x 90).
All banner sizes are IAB Unit Compliant.
142021 E-MAIL
MARKETING
Deliver your message directly to the Position #1
inbox of your target audience with
Pet Business newsletters and e-blast
opportunities.
PET BUSINESS
WEEKLY NEWSLETTER
17,500+ OPT-IN SUBCRIBERS
BANNER ADS (728 x 90)
Position #2
Position #1 $2,500
Position #2 $2,250
Position #3 $2,000
Position #4 $1,500
E-BLASTS
14,500+ OPT-IN SUBSCRIBERS Position #3
1x $3,000
3x $2,500
6x $2,000
ENEWSLETTER E-BLAST SPECIFICATIONS
SPECIFICATIONS • HTML file preferred, sent Position #4
• Ad size: 728 x 90 ONLY as an attachment; JPG also
• Maximum file accepted.
size: 100K • Maximum recommended file size is
• Accepted formats 150K; 600 pixels width. ASK ABOUT OUR EMAIL MARKETING
include JPG, GIF • Advertisers must include subject line
and PNG for email. OPTIONS THAT SPECIFICALLY
• Advertisers must supply email address TARGET PROFESSIONAL GROOMERS.
of contact to approve test e-blast, and
seed names
from your company. *Note: E-blast pricing may vary in weeks leading up to
major industry events.
• Please include any necessary opt-out
lists or suppression
files (not required)
152021 MADE IN
THE USA
Made in the Featured in the
USA
Showcase your
April & November
issues of Pet Business...
Whether it’s because they want to contribute to the
restoration of the U.S. economy or simply place more trust
in domestically-sourced and -produced products, a growing
product to more than
number of consumers are specifically looking for “Made in
27,000
subscribers
the USA” labels on the pet products they purchase.
Twice a year, Pet Business takes a comprehensive
look at the Made in the USA movement and how pet
stores can leverage this trend for the benefit of their
for only $500! businesses and customers alike.
(Actual Size)
ENSURE YOUR MADE IN THE USA SHOWCASE AD INCLUDES:
PRODUCTS ARE PROMINENTLY FEATURED. - High-res product image (300dpi)
- Maximum five word headline
- Maximum 30 word
product description
Ad Closing Materials Due - Company name
March 9, 2021 March 11, 2021 - Company website
Oct. 12, 2021 Oct. 14, 2021 - Company phone number
All for only $500! 162021 NATURAL
PRODUCTS
GUIDE
NATURAL
The 2021 PET BUSINESS NATURAL
PRODUCTS GUIDE offers your business
the opportunity to tap into the natural products
PRODUCTS revolution that is taking place in today’s pet
GUIDE
stores. Delivering unmatched insight into the
latest trends in nutrition and eco-friendly pet
supplies, as well as the operations of some of
the industry’s top natural-focused retailers, the
Pet Business Natural Products Guide is a must-
read for pet store owners and a great way
AD RATES to position your company as a leader in this
growing segment of the industry.
Full Page $3,330
1/2 Page $2,080
1/3 Page $1,600
1/4 Page $1,180
SPECIAL POSITIONS
Cover 4 $4,880
Cover 3 $3,500
Cover 2 $4,160
Page 3 $3,660
MAILED WITH THE
JUNE ISSUE
OF PET BUSINESS
Ad Closing Materials Due
May 7, 2021 May 11, 2021
172021 SUPERZOO
SHOW PREVIEW
The 2021 SuperZoo
Show Preview
Showcase your products to thousands
of buyers weeks before the show!
Product Preview
THE ABSORBER DOG LOVER’S TOWEL
4LEGS4PETS Have you heard about The Absorber? Designed to dry your
Find out why our cots are Pets Most Comfortable Place™ tail-wagger faster and easier, thousands of Groomers and dog
New colors! Largest variety of sizes & colors on the market! owners are ditching their towels and switching to The Absorber.
Made in Arkansas. Ordering outside continental USA, contact us Come see why!
www.4Legs4Pets.net www.dogloverstowel.com
479-410-2211 Booth 6843 & 914
ANGELS’ EYES
Angels’ Eyes® is
developed specifically
for BOTH DOG & CATS.
100% wheat corn, soy, &
dye free! Can be used for
both shedding and non-
shedding breeds. Angels’
ALL FOUR PAWS Eyes ® is made in the USA.
We’re excited to introduce New Products for 2019! Come meet Best Seller.
Shamus’s bestie Orion! Makers of the Original Comfy Cone,
Comfy Wrap, Wipe It! & Chill Collar, leaders in vet-recommended
Health & Recovery Aids.
www.allfourpaws.com www.angelseyesonline.com
Booth 4626 Booth 4420
ANNAMAET PETFOODS
Annamaet Petfoods introduces Annamaet Ohana and Re-juve- B&B CREATIONS
nate from their grain-free family line that is made with sustain- B&B Creations, home to Colorado Kitty Pot organic catnip, cre-
ably sourced fish and sold in sustainable, degradable packaging. ates and sells quality pet products with all net profits benefiting
www.annamaet.com animal charities. Our products are proudly made in the USA.
Booth 743 www.bbcpetproducts.com
2019 SUPERZOO PRODUCT PREVIEW l 22 l PET BUSINESS WWW.PETBUSINESS.COM
(Actual Size)
Showcase ad includes:
• High-res product image (300 dpi) ADVERTISING RATES
• Company name Full page:.................................. $2,000
• Maximum 30 word description Product showcase:.................... $500
• Website
• Booth number SPECIAL POSITIONS
Cover IV: .................................. $3,500
All for only $500 Cover III:................................... $2,500
Cover II:.................................... $3,000
Page 3:...................................... $2,750
SuperZoo Show Preview distribution:
• Published with the July issue of Pet Business, AD SPECIFICATIONS
which mails to 27,000+ subscribers Full page (live area) ................. 7.375”w x 10.375”h
• Email blasted to more than 18,000 pet retailers & more than Full trim size ........................... 7.875” x 10.875”
8,000 pet grooming professionals Full page bleed.......................... 8.125” x 11.125”
• Distributed to buyers at the show for bonus coverage Spread (live area)..................... 15.25” x 10.375”
Spread trim .............................. 15.75” x 10.875”
Spread bleed ............................ 16” x 11.125”
Ad Closing Materials Due
June 2, 2021 June 7, 2021 182021 HOLIDAY HOT
LIST SHOWCASE
Holiday Hot List
Pet Business’s exclusive sneak peek at the The Holiday Hot List will be included in the
products pet retailers will most want to stock September issue of Pet Business, which mails
for the holidays. This special section will be to more than 27,000 subscribers and will
in buyers’ hands in time for the big holiday be email blasted to approximately 19,000
selling season. subscribers.
(Actual Size)
Showcase ad includes:
- High-res product image (300 dpi)
- Maximum five word headline
- Maximum 30 word
product description
- Company name
- Company website
Ad Closing Materials Due - Company phone number
August 3, 2021 August 5, 2021
All for only $500!
192021PET INDUSTRY
HANDBOOK
THE 2021 PET INDUSTRY
HANDBOOK WILL HELP YOUR
BUSINESS STAND OUT in the
hyper-competitive world of pet product
suppliers. This guide to who’s who among
the pet industry’s top vendors gives you an
unmatched opportunity to tell retailers across
the country about your unique brand of
innovation.
Each full-page ad in the Handbook is
accompanied by a full-page editorial Q&A
that highlights your products and how your
business helps pet stores achieve success.
AD RATES
These Q&As will be posted online and
Full Page Ad and Q&A Advertorial $5,500
promoted in Pet Business’s popular weekly
Full Page $3,500 newsletter.
1/2 Page $2,370
Cover 4 $6,730 What’s more, participants are welcome to
Cover 3 $3,900 embed banner ads and videos within the
online version of their editorial feature,
Cover 2 $5,380
for NO EXTRA COST!
Page 3 $4,200
MAILED WITH THE
NOVEMBER ISSUE
OF PET BUSINESS
Ad Closing Materials Due
Oct. 12, 2021 Oct. 14, 2021
202021 THE GUIDE
TO PET CARE
POSITION YOUR BUSINESS AS THE
EXPERT IN VITAL AREAS OF PET CARE What to FY, SAFE & SECU
COM FY, SAFE & SECU RE
COM RE
Look for NOT JUST
with pet retailers and pet owners alike in a
ANOT JUST
A KENNEL,
A
KENNEL,
A HOME.
HOME.
Dog
by participating in the Kennel
Pet Business Guide to Pet Care. Your pet is your family. You want them to sleep as comfortably as you do. With that in
mind, here are six kennel features that are key to providing your pet with a safe, inviting
place to rest.
1. PROTECT YOUR PET & YOUR HOME 4. MULTIPLE SIZES
To ensure your pet and home are safe, select a kennel that’s To determine the right size kennel for your pet, measure
This valuable resource for pet retailers will
built to stand up to long-term use and is safe for your furry length and height to ensure your furry family member
family member. Premium plastic kennels from Petmate is comfortable and safe. Premium plastic kennels from
protect your home from damage your pet can do when Petmate are perfect for your pet to relax and sleep
you’re away. comfortably in.
2. SUPPORTS NATURAL DENNING INSTINCT 5. SAFE
compile a variety of sponsored care sheets
To allow your pet to feel safe and secure, look for kennels that To ensure your pet is comfortable, select a kennel
satisfies your pet’s natural instinct to den. Premium plastic designed to create a safe, inviting environment. Premium
kennels from Petmate provide a safe environment for your plastic kennels from Petmate are engineered to minimize
furry family member. sharp edges and provide an inviting place for your furry
family member to rest.
3. TRAVEL COMPLIANT
To maximize the safety of your pet and reduce the chances 6. DURABLE
designed to be printed/copied and shared
for interruptions in your travel plans, look for kennels that are To ensure your pet enjoys bedtime for years to come,
compliant with air and highway travel requirements. Premium select a kennel designed to stand up to long-term use. Premium plastic kennels from Petmate
plastic kennels from Petmate are compliant with federal safety Premium plastic kennels from Petmate are durable, resist Premium plastic kennels
offer year-round comfort. from Petmate
Welcome Home.
regulations. rust and stand up to weather.
offer year-round comfort. Welcome Home.
with their customers. Sponsors will have
an opportunity to shape an exclusive one-
page care sheet on a pet care topic of their
choice. Each care sheet will prominently 5 Ways to Provide
Daily Enrichment
feature the sponsor’s logo and will be for Small Animals
situated in a 2-page spread layout with the
company’s full-page ad.
Most pet parents know that a nutritious, balanced diet is essential to their small pets’ health. But, are
you aware that daily opportunities for enrichment are essential to a pet’s health and happiness as well?
Enrichment can come in many forms, and providing enrichment opportunities is enjoyable for pet and pet
All of the care sheets will be published in an
parent alike. Here are five fun and easy ways to provide enrichment for small pets each day:
1. SUPPORT THEIR INSTINCTUAL BEHAVIORS 3. KEEP IT SAFE AND NATURAL.
IN FUN AND CHALLENGING WAYS. Every element of a pet’s daily routine should be safe and natural—enrichment
Rabbits, guinea pigs, chinchillas, and other small animals included. With this in mind, choose enriching accessories carefully, opting for items
easy-to-print format that can be downloaded
are intelligent and curious creatures with strong instincts made exclusively from safe and natural materials. Some examples of enriching,
to play, chew, explore and hide. You can support these pet-safe materials include woven hay, untreated woods, natural fibers (e.g. sisal), apple
instinctual behaviors by outfitting your pet’s habitat with sticks and vegetable-based dyes.
safe and natural chews, toys and hideouts. Rotate these
items regularly to keep pets engaged with their habitat 4. OFFER A VARIETY OF HAYS EACH DAY TO KEEP MEALTIME FUN
and surroundings. AND STIMULATING. ENRICHMENT
through a special section of PetBusiness.com
Small herbivores such as rabbits, guinea pigs and chinchillas should have unlimited WITH A PURPOSE:
2. BUILD A LOVING BOND WITH ENRICHING access to fresh grass hay each and every day. Grass hay should make up at least 70%
PLAY EVERY DAY. of the diet of these fiber-loving herbivores. Pets with daily access to a variety of tastes
Small pets are social by nature and love interacting with and textures via their hay will be less likely to develop picky eating habits and will
NATURAL CHEWS
their caretakers, so set aside time every day for active, remain engaged and enriched throughout the day. Make every day a hay day! ENGAGING PLAY CENTERS
enriching play. One fun, interactive activity to engage in
5. PROVIDE SPATIAL CHALLENGES WITH SOME SIMPLE “INTERIOR INNOVATIVE HABITATS
and will be aggressively promoted through our
is to hide healthy treats in different places throughout the
habitat. This simple, enriching activity can provide hours DECORATING.”
of entertainment as pets search their environment for We all benefit from a change of scenery, and pets are no exception! Rearranging PREMIUM CARE
their favorite treat. Always be sure to follow the feeding elements of your animal’s habitat will provide it with mental enrichment and fun
guidelines on the packaging for their pet’s treat of choice
to avoid overfeeding.
spatial challenges. This can be as simple as putting a hideout or food dish in a new
location in the habitat. Pets will love this spatial challenge, and you will have just as
much fun watching them explore their “new” environment.
Coming this Spring! Learn more at www.enrich.pet.
industry-leading newsletters and social media
platforms.
How to Choose
In addition, the care sheets will be compiled a Dog Toy
into a printed guide that will be distributed
to Pet Business’s entire circulation with the
December 2021 issue. In the not-too-distant past, there were primarily only two options when it came to dog toys—a ball or
a stick. Now, with the increased demand for both higher quality and a more unique variety, there are
seemingly countless toys available to please our furry friends. These endless options can be overwhelming,
but picking that perfect toy need not be as difficult as it might seem if you consider these factors:
WHAT TOY FEATURES EXCITE YOU AND YOUR DOG? HOW ROUGH IS YOUR DOG WHEN PLAYING WITH TOYS?
The first step in picking the right toy should be While shopping for the perfect toy, it is important to keep in mind just
to assess your pup’s personality. Every toy has how destructive your dog can be. Some pets love to cuddle with their toys,
features that make it unique, and knowing your while others just love to tear them to shreds.
dog’s preferences can have a huge impact on ALWAYS Supervise Play—With any toy, pet owners should be sure to
their engagement with the product. keep an eye on their pup to observe their behaviors and ensure their safety.
Material—The type of material is the first NO Toy is Indestructible—There is a chance for any toy to become
thing your dog will feel when he interacts with damaged through wear and tear. Labeling any toy as indestructible would
the toy. Plush toys are great for dogs that love be misleading.
$3,500/year
to cuddle and are easily excited by squeaks and Stuffing or No Stuffing?—Some dogs love to pierce a toy for the sole
other interesting noises. Rope toys are always a purpose of making it snow with stuffing. This can be cute, but also messy
great choice for dogs that love to play tug with and problematic at times, especially if the dog likes to eat the stuffing.
their owners. Rubber or TPR toys are awesome
for both indoor and outdoor play and can be a IS THE TOY IDEAL FOR YOUR PUP?
great alternative for dogs that are a little more There are many ways that manufacturers are starting to build toys
on the destructive side. to make sure they are appropriate for various dogs.
Size—The size of the toy can have an Stitching & Seams—There are various and different stitching
effect on a dog’s willingness to play with it. methods that can be used to alter the composition of each toy. Certain
Sometimes, larger toys can be too much for stitching methods make toys more durable than others.
dogs with smaller jaws to handle. Conversely, Squeaker Placement—Depending on the size, stuffing and space
larger dogs may not be interested in a tiny toy, within a toy, squeaker placement can have an effect on dogs and their
or it could even be a potential choking hazard. ability to play with a toy. It’s important to always make sure the squeakers
Types of Squeakers—The size, shape are accessible, spaced out and not hidden behind too much stuffing.
and type of any squeakers used in a toy can Safety Factors—Safety should be the top concerns when selecting FOLLOW ALONG ON HER QUEST
also be very important. For example, large, loud a toy for your dog. With this in mind, look for products that are
squeakers are often a good choice for older dogs, certified to be safe and non-toxic, to ensure that there are no threats
as they are easier to hear and easier to bite into. to your furry family. CO N N E CT W I T H U S !
WWW.ZIPPYPAWS.COM @ZIPPYPAWS (909) 606-6094 SALES@ZIPPYPAWS.COM
212021 OFFICIAL
GLOBAL PET EXPO
PUBLICATIONS
is the
EXCLUSIVE
publisher for March 21-23, 2018
The most consistent, knowledgeable and dedicated team in the pet
industry has partnered with Global Pet Expo for more than 15 years.
Advertising in the Global Pet Expo publications will increase awareness
of your brand and drive traffic to your booth at the show.
OFFICIAL
SHOW ISSUES:
→ Preview Guide
→ Show Map &
Floor Plan
→ Show Directory SHOW 1 SHOW
2 SHOW
3
GPE 2018 • PET BUSINESS–SHOW DAILY • 3/21/2018
THE MOST TRUSTED NAME IN THE PET INDUSTRY
DAY
THE MOST TRUSTED NAME IN THE PET INDUSTRY
THE MOST TRUSTED NAME IN THE PET INDUSTRY
DAY DAY
DAILY
Page 4
The Best of the Pet Industry,
DAY
WEDNESDAY MARCH 21, 2018
NEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARS, ORLANDO, FLORIDA
DAILY DAY THURSDAY MARCH 22, 2018
NEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARS, ORLANDO, FLORIDA
Pet Industry
DAILY DAY
FRIDAY MARCH 23, 2018
NEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARS, ORLANDO, FLORIDA
→ Show Dailies
Pages 4, 6, 56, 58
Q&A: APPA’s Bob Vetere Page 4, 6, 56, 58 Scenes from the Show Floor
Evolution on Display
Scenes from the Show Floor
All Under One Roof
Page 12
Page 8
Today @ Global Pet Expo Today @ Global Pet Expo &
Page 16 Page 8, 53 New Products Showcase Awards
Q&A: APPA’s Andrew Darmohraj Welcome to Global Pet Expo, where everyone who’s anyone in the pet care market has gathered Today @ Global Pet Expo The dynamics impacting the ever-changing pet care market Page 10
Page 22 to celebrate and build upon the industry’s incredible success. are impossible to miss here at Global Pet Expo 2018. New Program Promoting Bird
Worldwide Appeal Page 10
Ownership Takes Flight
B Y M A R K K A L AY G I A N Q&A: PIDA’s Steve King B Y M A R K K A L AY G I A N
Page 24
M R
A Silver Lining for Page 12
y, how far we’ve come. It’s hard to believe that it was just etail buyers found a show deeper than it’s ever been.
Celebrating Retail Excellence
Brick-and-Mortars Page 16 Get With The Program
a little more than a decade ago when the inaugural edition floor overflowing with op- That is great news for pet
Page 28 Unifying and Protecting the Re-
of Global Pet Expo changed the pet industry’s trade show portunities as they bustled specialty retailers, who continue Page 18
Add The Pet Effect to sponsible Pet Industry A Team-Oriented Approach
landscape by combining two of the market’s most successful annual in to start the first day of Global to benefit from positive trends
Your Product Line
Page 32
events—the PIDA PETS Show and The APPMA Show—into the Page 20 Pet Expo 2018. Featuring record in pet owner demographics, but Page 22 Pet Business, Wholesalepet.com and the organizers of Global Best Overall Single-Store Retailer
largest, most important gathering in the industry. numbers of exhibitors and booths, depend on key vendor relation- Be a Future-Focused Pet Brand
The Pet Industry is 5 Ways to Be a Retailer’s Dream Pet Expo recognized eight outstanding pet retailers at Thursday’s Teca Tu - A Pawsworthy Pet Emporium - Santa Fe, NM
Global Pet Expo, and the pet industry, have both grown phenomenal- Partner this year’s show is a testament ships to keep up with the evolving
Going to Washington Page 24
Retailer Excellence Awards presentation. Best Overall Multi-Unit Retailer (2-10 Stores)
ly since that first edition in 2005, which featured 2,049 booths housing to the ongoing strength of an in- demands of shoppers. Can We Talk About Your Photography? Agri Feed Pet Supply - Knoxville, TN
Page 36 BY MICHELE TYMANN
around 700 exhibiting companies focused on American pet owners, Page 24 dustry that is expected to surpass “The industry continues to
B
Bring the Power of Data Page 28 Best Overall Multi-Unit Retailer (10+ Stores)
Into Your Store
who spent just a little more than $36 billion on their animal companions Hosting How-Tos $70 billion in sales this year. grow,” says Tom Wien, marketing
HR Hacks entley’s Pet Stuff, Agri Feed Pet Supply and Teca Tu - A Pawsworthy Pet Bentley’s Pet Stuff - Lincolnshire, IL
that year. Fast-forward to today, a year after pet owners spent nearly “The industry is in the best director for Cardinal Laboratories Emporium took the top honors at the seventh-annual Retailer Excellence
Page 40 Best Live Animal Retailer
$70 billion on their pets, attendees will find more than 1,100 exhibitors Page 28 place it’s been in for a long time,” Inc. (booth #2455). “Of course, Page 32 Awards presentation. Part of Thursday’s Pet Industry Breakfast, the awards
Don’t End Up in the Retailing is Not Third Grade Math
Jungle Bob’s Reptile World - Selden & Oakdale, NY
DOL Doghouse
occupying more than 3,500 booths at this year’s show, making it the What Women Want says Mark Hirschberg, president some of that is because of the ceremony was hosted by Pet Business magazine and the organizers of Global Pet
Best Multi-Service Retailer
biggest Global Pet Expo yet. of Multipet International (booth economy, but it is largely driven Page 34 Expo, and was sponsored by WholesalePet.com.
Page 44 Woof! Orlando - Orlando, FL
It’s no coincidence that the pet care market and its premier trade Page 34 #3535), noting that the variety by the growing pet ownership Orlando Attractions “We’re just so proud to be able to sponsor and support not just the winners, but the
What You Track Grows Merchandising & Store Design Excellence
show have experienced a similar growth arc over the past 13 years. It Wine & Dine of suppliers participating in the trend.”
Page 48 Page 42 entire independent [pet retailer] channel,” said Chris Avery, CEO of WholesalePet Riverfront Pets - Wilmington, DE
is testament to the powerful role that Global Pet Expo has played in pet care market is broader and Wien points to Millennials, in
One-Handed Shopping 2019 Global Pet Expo Hotel List .com. “They are the lifeblood of the industry.” Customer Service Excellence
driving the success of the industry and its players—one that is echoed Page 40
continued on page 54 Each year, the Retailer Excellence Awards recognize outstanding independent pet Bay State Pet & Garden Supply - Taunton, MA
Page 50 over and over by pet product manufacturers and retailers alike. Industry News and New Products Page 44
Industry News and New Products [From top] The Multipet International team poses with adoptable puppies from Florida Little Dog Rescue. The Halo, Purely for Pets team is teaching retailers Industry News and New Products specialty retailers in a variety of categories. The list of winners in 2018 includes: Community Service Excellence
“Global Pet Expo is an important event because it’s the biggest why a whole food approach to nutrition is the healthiest option for pets. The Fetch...for pets! team is showcasing extensions of the company’s popular branded Natural Pawz - Spring, TX
continued on page 54
continued on page 58 pet lines, including new Burt’s Bees grooming tools and oral care products.
THE #1 BRAND IN PET BEHAVIOR THE #1 BRAND IN PET BEHAVIOR THE #1 BRAND IN PET BEHAVIOR
MANAGEMENT JUST GOT BETTER! MANAGEMENT JUST GOT BETTER! MANAGEMENT JUST GOT BETTER!
Ve t e r i n a r i a n r e c o m m e n d e d Ve t e r i n a r i a n r e c o m m e n d e d Ve t e r i n a r i a n r e c o m m e n d e d
F a s t e r & l o n g e r - l a s t i n g d i ff u s e r s y s t e m F a s t e r & l o n g e r - l a s t i n g d i ff u s e r s y s t e m F a s t e r & l o n g e r - l a s t i n g d i ff u s e r s y s t e m
Proven to help reduce urine marking, Proven to help reduce urine marking, Proven to help reduce urine marking,
destructive scratching, and multi- cat destructive scratching, and multi- cat destructive scratching, and multi- cat
tension in the home tension in the home tension in the home
VI S IT CO M FO RT ZO N E I N B O OT H # 2 1 01 W W W. C O M F O R T Z O N E . C O M VI S IT CO M FO RT ZO N E I N B O OT H # 2 1 01 W W W. C O M F O R T Z O N E . C O M VI S IT CO M FO RT ZO N E I N B O OT H # 2 1 01 W W W. C O M F O R T Z O N E . C O M
CV1,58_D1_cover.prep.indd 1 PET18SD01_CV1r5 3/8/18 2:20 PM
PET18SD2_CV1r1 PET18SD3 _CV1r1
D2_COVER.prep.indd 1 3/21/18 7:08 PM D3_COVER.prep.indd 1 3/22/18 6:13 PM
222021OFFICIAL
GPE PREVIEW
The OFFICIAL GLOBAL PET EXPO PREVIEW GUIDE
is your opportunity to showcase your products to thousands
of buyers weeks before the show. Highlighting the latest and
greatest products that will be found in the aisles of Global Pet Expo
2021, the Preview Guide is an essential resource for attendees to
planning make the most of their time on the show floor.
GLOBAL PET EXPO
PREVIEW GUIDE DISTRIBUTION:
• Inserted in the February issue of Pet Business,
which mails to 27,000+ qualified readers.
• Mailed by show organizers to a select list of
high-value buyers several weeks prior to the show.
• Email blasted to approximately 19,000 subscribers,
as well as Global Pet Expo’s pre-registered buyers.
ADVERTISING RATES • Distributed to buyers at the show’s registration area.
FULL PAGE: . ....................................$2,200
1/2 PAGE: ......................................... $1,500
PRODUCT SHOWCASE: ......................... $750
SPECIAL POSITIONS
COVER IV:......................................... $3,750
COVER III: ........................................ $2,700
COVER II: .........................................$3,250
PAGE 3:.............................................$2,950 P.L.A.Y. PET LIFESTYLE AND YOU
Keep your furry customers busy with P.L.A.Y.’s Globetrotter
AD MATERIAL SIZES plush toy collection featuring exciting new crunchy sounds!
These adventurous toys feature eco-friendly stuffing, AZO-free
FULL PAGE (LIVE AREA) ........................ 7”W X 10”H dyes, and are machine washable.
FULL TRIM SIZE ..........................7.875” X 10.8125” www.PetPLAY.com
FULL PAGE BLEED......................... 8.125” X 11.0625” Booth 4855
SPREAD (LIVE AREA)....................15.25” X 10.3125” (ACTUAL SIZE)
SPREAD TRIM .............................. 15.75” X 10.8125”
SPREAD BLEED .................................16” X 11.0625”
1/2 PAGE HORIZONTAL...........................7” X 4.875”
AD CLOSING: JANUARY 7, 2021 MATERIALS DUE: JANUARY 11, 2021
23OFFICIAL
2021 GLOBAL PET EXPO
SHOW DIRECTORY
Pet Business presents the 2021 OFFICIAL GLOBAL
PET EXPO DIRECTORY. This comprehensive directory
features exhibitor listings, a detailed show schedule and a city
guide, including hotel and restaurant information. Attendees
rely on the Show Directory to make the most of their time
on the show floor and use it as a reference guide to contact
exhibitors for post-show follow up.
Have your company stand out from the crowd.
Advertising in the 2021 Official Global Pet Expo Show
Directory is your best opportunity to make a lasting
impression on more than 7,000 attendees during and after
the show. The Show Directory will be distributed in the
registration area.
ADVERTISING RATES ADVERTISING MATERIAL SIZES
FULL PAGE...................$2,500
FULL PAGE (LIVE AREA) 8.5”W X 10.375”H
1/2 PAGE...................... $1,850
FULL PAGE TRIM 9” X 10.875”
1/3 PAGE...................... $1,500
FULL PAGE BLEED 9.25” X 11.125”
SPECIAL POSITIONS
SPREAD TRIM 18” X 10.875”
COVER IV ....................$3,950
COVER III.....................$2,950 SPREAD BLEED 18.5” X 11.125”
COVER II......................$3,500
1/2 PAGE HORIZONTAL 7.3125” X 4.75”
PAGE 3........................$3,200
1/2 PAGE ISLAND 4.625” X 7.75”
1/3 PAGE HORIZONTAL 4.625” X 4.75”
1/3 PAGE VERTICAL 2.375” X 9.75”
AD CLOSING: FEBRUARY 23, 2021 MATERIALS DUE: FEBRUARY 25, 2021
242021 GPE
SHOW MAP
Special
SHUTTLE BUS SCHEDULE
Global Pet Expo Academy Seminars at a Glance Wednesday, March 20
7:00 am - 8:00 am
8:00 am- 10:30 am
Every 15-20 minutes
Every 10-15 minutes
This year’s Global Pet Expo Academy brings you more than 10:30 am- 4:00 pm Every 30 minutes *
4:00 pm - 6:30 pm Every 10-15 minutes
30 educational seminars that you can attend for FREE. 6:30 pm - 8:00 pm Every 30 minutes *
Events
Thursday, March 21
7:00 am - 8:00 am Every 15-20 minutes
Tuesday, March 19 4:00 PM - 5:15 PM 1:00 PM - 2:15 PM
AD AD
8:00 am- 10:30 am Every 10-15 minutes
1:00 PM - 4:30 PM Creative Old School Marketing to Lure Customers In! How Public Relations Can Elevate Your Pet Business 10:30 am - 4:00 pm Every 30 minutes *
Power Merchandising 1 & 2
SINGLE SINGLE
Room W203B Room W204A 4:00 pm - 6:30 pm Every 10-15 minutes
Room W203B 6:30 pm - 8:00 pm
Cardinal
Every 30 minutes *
SINGLE AD
4:00 PM - 5:15 PM 2:30 PM - 3:45 PM
SINGLE
AD
Friday, March 22
HERE HERE Global Pet Expo Networking Reception
1:00 PM - 4:30 PM
Getting “Click-Minded”
Customers to Shop in Your Brick-and-Mortar Store
Room W204A
Open-to-Buy, Explained in Simple, Human Terms
Room W204A
Thursday, March 21
Want to Deliver Excellent Customer Service? It’s Simple—Become a
Better Boss!
Room W203B
7:00 am - 8:00 am
8:00 am - 10:30 am
10:30 am - 6:30 pm
Every 15-20 minutes
Every 10-15 minutes
Every 30 minutes *
HERE HERE
Wednesday, March 20, 6:00 PM - 7:30 PM 9:00 AM - 10:15 AM 2:30 PM - 3:45 PM
*Departs convention center on the hour and half-hour. Schedule may vary due to traffic &
weather conditions. Last bus leaves from hotel 30 minutes prior to end time with no return
Registration Concourse, Level One Wednesday, March 20 How to Get Along with Difficult People (and Pets!) by Understanding What’s Your Time Worth? service. Transportation Managed By: Production Transport
PANEL PANEL
Orange County Convention Center 9:00 AM - 10:15 AM Natural Behavioral Styles Room W204A
HOTEL ROUTE 1 – pickup (Red)
PANEL PANEL
Sponsored by PAL - Pets Add Life Marketing & Sales Strategy For Your Business Room W203B
Business is built by Room W204A 4:00 PM - 5:15 PM Clarion Inn & Suites Convention Center Curbside on Hawaiian Court
9:00 AM - 10:15 AM Games People Play: Selling Skills Become Fun Days Inn Convention Center Curbside on Hawaiian Court
relationships, and we want
9:00 AM - 10:15 AM Pricing for Profit-—Retail Strategies & Pricing Models to Maximize Room W204A Hilton Orlando Group Arrival/Departure Area
you to have every opportunity The Leadership Wisdom of Dogs: How To Get A Leg Up At Work Every Transaction
to meet everyone at the show. Room W203B Room W204A 4:00 PM - 5:15 PM HOTEL Route 2 – pickup (Blue)
Our fabulous FREE Networking Merchandising Success Panel: Store Design That Surprises Courtyard Convention Center Curbside on Austrian Court
Example Example
Reception gives you the time and place to rub elbows with 10:30 AM - 11:45 AM 10:30 AM - 11:45 AM Room W203B Embassy Suites Jamaican Court Curbside on Jamaican Court
Getting Closer to the Customers at Your Pet Store: Ways to Enhance Get More Cash Out of Your Business By Doing Three Things Sonesta ES Suites Curbside on Austrian Court
Example Example
people you might never have another opportunity to meet. Customer Loyalty in 2019 Room W203B Friday, March 22
Have a drink, some eats and mix it up with new friends Room W204A Winning Secrets from Retailer Excellence Award Winners HOTEL Route 3 – pickup (Yellow)
and old. 10:30 AM - 11:45 AM Room W204A Avanti Resort Curbside on International Drive
No registration is required, but please wear your badge 1:00 PM - 2:15 PM Like.Follow.Share Embassy Suites Orlando International Drive I-Ride Trolley Stop 17 on
Email is Not Dead: The #1 Driver of Retail Sales is Still Email Room W204A 10:30 AM - 11:45 AM International Drive
to the event.
Marketing Alexa is Playing Fair, and She is Playing to Win—How to Beat the Rosen Inn Pointe Orlando Curbside on International Drive
Room W204A 10:30 AM - 11:45 AM Internet Rosen Plaza Curbside on International Drive
Retailer Round Table Discussions Feline Nutrition Truths Room W204A
& Retailer Excellence Awards Ceremony 1:00 PM - 2:15 PM Room W204A HOTEL Route 4 – pickup (Green)
Castle Hotel Curbside on Universal
Thursday, March 21, 7:30 AM - 9:00 AM Get the Right Things Done: The Par Strategy 10:30 AM - 11:45 AM
Crowne Plaza Universal Curbside on Universal
Room W206
Room W203B 12:00 PM - 12:45 PM Feline Nutrition Truths
NEW! Pet Store Pro Power Session! Employee Training Made Simple Room W203B Fairfield Inn & Suites Orlando International Dr. Curbside on Universal
Start the day 2:30 PM - 3:45 PM Room W204A Hampton Inn Convention Center Curbside on Universal – In front
with a healthy Marketing with a Cause *See the Official Global Pet Expo Show Directory for full seminar descrip- of Springhill Suites
buffet breakfast Room W203B 1:00 PM - 2:15 PM tions. Homewood Suites I-Drive Curbside on Universal – In front
Grooming Boutique Merchandising of Springhill Suites
while outstanding
2:30 PM - 3:45 PM Room W203B Hyatt Place Convention Center Curbside on Universal – In front
pet specialty stores of Springhill Suites
Store Design Secrets for Pet Stores
are honored with Room W204A Residence Inn Convention Center Curbside on Universal – In front
the Eighth-Annual March 20-22, 2019 of Springhill Suites
Retailer Excellence Springhill Suites Convention Center Curbside on Universal
Wyndham Orlando Resort Convention Center Entrance
Awards. Then, after
the awards ceremony, stick around for our NEW Retailer HOTEL Route 5 – pickup (Orange)
Roundtable Discussions, where expert Global Pet Expo Fairfield Inn & Suites Orlando at SeaWorld Curbside on International Drive
Academy speakers will facilitate peer-to-peer roundtable at I-Ride Trolley Stop
conversations about the hottest topics impacting pet Four Points Convention Center Front Entrance
product retailers. You’re guaranteed to leave Hilton Grand Vacations Club at SeaWorld Curbside on Sea Harbor
with practical, actionable business-building ideas and at Guard House
Residence Inn at SeaWorld Front Entrance
valuable new connections with your peers.
Springhill Suites at SeaWorld Curbside on International Drive
No registration is required but please wear your badge at I-Ride Trolley Stop
to the event.
HOTEL Route 6 – pickup (Pink)
AD AD New Products Showcase
Awards Ceremony
Doubletree by Hilton Orlando at Seaworld
Hilton Garden Inn Orlando at SeaWorld
Renaissance Orlando Resort
Front Entrance
Curbside on Westwood
North Entrance
AD
Thursday, March 21, 5:00 PM - 6:00 PM
HERE HERE Show Floor in New Products Showcase
If you really want to be up on new trends and hot
HOTEL
Las Palermas Hilton Vacation Club
Route 7 – pickup (Purple)
Front Entrance AD
SINGLE SINGLE
Vista Cay Resort by Millenium By the Water Fountain
products for 2019, make a plan to attend the annual New
HERE HERE
SINGLE SINGLE TRIPLE
Products Showcase Awards Presentation. HOTEL Route 8 – pickup (Grey)
Each year, more and more manufacturers wait to launch Westgate Lakes Resort and Spa Front Entrance
their new products in the New Products Showcase so they
The following hotels are within walking distance of the Orange County Convention
have a chance to win first place in the Best in Show contest. Center and are not serviced by the shuttle: Hyatt Regency Orlando, The Rosen Centre.
The media attention our awards get is incredible and long Attendees with impaired mobility who require special transportation should
lasting. make advance arrangements with the Production Transport supervisor 60
AD
PANEL PANEL
Nine winners will receive a Best in Show award in the minutes prior to pick up, please call 310-466-4699. Information on this schedule
PANEL PANEL
is subject to change without prior notice and any fluctuations in traffic conditions.
PANEL
following categories: Aquatics, Bird, Boutique, Cat, Dog,
Natural Pet, Small Animal, Reptile and Point-of-Purchase
Display. AIRPORT SHUTTLE Express Service to Orlando Int’l
Airport from Orange County
HERE
Convention Center
THURSDAY 11:30 am - 6:30 pm
APPA Young Professionals Education FRIDAY 11:30 am - 6:00 pm
Breakfast
Example Example
TICKETS: $20.00 per person (Cash Only)
Friday, March 22, 7:45 AM - 9:00 AM
Example Example Example
Shuttle departs on the hour & half-hour. Advance purchase recommended.
Room W209 Purchase tickets at the Shuttle Information Desk.
For the very first time, the APPA
SAVE THE DATE
Young Professionals will host a special
education session and breakfast featuring
dynamic speaker Connor Lokar. Lokar is
a program economist at ITR Economics
with an ability to relate to the next
generation of business leaders. He
provides economic consulting
services for businesses, trade
associations and Fortune 500
companies. The APPA Young
Professionals’ mission is to
promote career path development February 26-28, 2020
of young professionals in the pet industry through
networking opportunities.
The Official Global Pet Expo Show Map is an easy, quick-reference map
distributed at the buyer registration area of the expo and features
the floor plan, exhibitor listings and booth numbers. This fold-out
guide also includes a schedule of special events and Global Pet
Expo Academy seminars, as well as the official shuttle schedule for
getting to and from the show.
Distributed in the registration area at the show, the Official
Global Pet Expo Show Map is one of the most important
destinations for your company’s message during Global Pet
Expo. Don’t miss your chance to help attendees get where they
need to be!
ADVERTISING MATERIAL SIZES
SINGLE PANEL advertising rates
LIVE AREA 3.175”W X 7.9375”H
BACK COVER $6,000
SINGLE PANEL TRIM 3.675” X 8.4375”
TRIPLE PANEL $6,000
SINGLE PANEL BLEED 3.925” X 8.675” SINGLE PANEL $3,000
AD CLOSING: FEBRUARY 25, 2021 MATERIALS DUE: MARCH 1, 2021
252021 OFFICIAL
GLOBAL PET EXPO
SHOW DAILIES
Advertising in the Global Pet Expo Show Daily is a
great way to ensure maximum exposure at Global Pet
Expo. Each issue of the Show Daily offers attendees
at Global Pet Expo the opportunity to read all about
show news and events within hours of when they
happen. Pet Business will publish three show dailies,
one for each morning of the show, and distribute them
to attendees as they arrive on the show floor.
In addition, a digital version of each issue of the
Show Daily will be emailed to registered buyers at
Global Pet Expo, as well as approximately 19,000
Pet Business subscribers.
ADVERTISING MATERIAL SIZES
FULL PAGE (LIVE AREA) 10.625”W X 14.5”H
FULL PAGE TRIM 10.875” X 14.75”
FULL PAGE BLEED 11.125” X 15” ADVERTISING RATES special advertising
SPREAD LIVE AREA 20.75” X 13.75” Rates are for all three days opportunities
SPREAD TRIM 21.75” X 14.75” FULL PAGE . ..................................$4,300 COVER WRAP ................................ $6,850
JUNIOR PAGE . .............................. $3,550 FRONT COVER STRIP...................... $5,200
SPREAD BLEED 22.25” X 15”
1/2 PAGE ....................................... $3,250 2 PAGE INSERT ............................. $5,750
JUNIOR PAGE 7.875” X 10.875”
1/3 PAGE ....................................... $2,750 4 PAGE INSERT ............................. $7,200
1/2 PAGE HORIZONTAL 10” X 6.375”
1/9 PAGE .........................................$1,100
1/2 PAGE VERTICAL 5” X 13”
COVER POSITIONS digital show dailies
1/3 PAGE HORIZONTAL 6.375” X 6.5”
COVER IV ......................................$6,800 TOP BANNER..................................$4,000
1/9 PAGE SHOWCASE— HIGH-RES, 300 DPI IMAGE BLOW-IN AD................................... $3,000
PLUS MAXIMUM 50 WORDS OF TEXT, MAX 5 WORD HEADLINE AND
COVER III........................................$5,100
CONTACT INFORMATION. COVER II ...................................... $5,250 BUTTON AD....................................$2,000
PAGE 3............................................$4,750 EXCLUSIVE SPONSORSHIP*............$8,000
digital show dailies
advertising material sizes
top banner ad 520 X 85 pixels *EXCLUSIVE SPONSORSHIP INCLUDES ALL POSITIONS ABOVE, PLUS A BANNER IN THE SHOW
DAILY EMAIL BLAST TO SHOW ATTENDEES
button ad 150 X 120 pixels
AD CLOSING: MARCH 1, 2021 MATERIALS DUE: MARCH 3, 2021
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