WHITE PAPER V4.1 Jobs Marketplace powered by Blockchain - Empleos.io
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Jobs Marketplace powered by Blockchain
WHITE PAPER
V4.1
1
1. PROJECT SUMMARY 4
2. PROBLEMS 6
Competition 6
Low quality resumes 6
High hiring costs 6
Closed technology platforms 6
3. SOLUTION 7
Point based Reward system 7
Profile Creation process 8
Use of Machine Learning 10
4. MARKET ANALYSIS 11
Recruitment and Staffing Market 11
Online Recruiting 11
Indeed.com 11
LinkedIn 12
CareerBuilder.com 12
Monster.com 12
Regional Portals 12
HR in Blockchain 13
5. BUSINESS MODEL 14
Candidate Profile Access 14
Jobs Posting 15
Premium Placement 15
Freelance Jobs 16
Payroll 16
Value-Added Services 16
Revenue Chart 16
6. TECHNICAL IMPLEMENTATION 18
Technical Architecture 18
Blockchain 18
Why we chose NEM Blockchain? 19
Token 19
Why we chose to create PLEO token? 19
Global Job Board 20
Mobile Solutions 20
7. TOKEN STRUCTURE 21
2
Token Allocation 21
PLEO Mission 21
Distinctive Features 21
Risks Management 21
Token Vesting Schedule 23
Private Token Sale 23
Regional Development 23
Use of Funds 24
Tokenomics Charts 24
8. ROADMAP 26
9. MARKETING PLAN 28
Job seekers (candidates) 28
Employers (including recruiting and staffing agencies) 28
Clients and Freelancers 28
Marketing Budget 28
Use of Existing Resources 29
Affiliate Programs 29
Regional Development 29
10.PARTNERS 30
11. OUR TEAM 31
Advisory Board 33
12. REFERENCES 35
13. LEGAL DISCLAIMER 36
3
1. PROJECT SUMMARY
Global Stats (USD, 2017) PLEO Token
★ Global Annualized Net Income > 70 tn ★ Total Supply - 140,000,000 PLEO
★ Recruitment and Staffing Market 461 bn ★ Offered to public - 70,000,000 PLEO
★ Online Recruitment Market 13.5 bn ★ Private Sale rate - $0.25 (50% discount)
★ Main Sale rate - $0.50
Empleos Advantages Token Value
★ Global Platform with multilingual support ★ High utility value
★ Wide scope of platform use cases ★ Self-sustainable due to growing market
★ Founders experience: 20 years in Online demand
Recruitment, Software Development, ★ Token mission is to become a standard
Digital marketing, Product Management, means of payments on the Labour Market
2 years in Blockchain Technology ★ Leveraging NEM Blockchain features
★ Experienced and ambitious development ★ Liquidity manageable by Empleos team
team ★ Risk management in all areas -
★ Unique idea - employers pay directly to tokenomics, security, technology and
candidates for accessing their profiles regulatory
★ Existing resources and partnerships on
the Online Recruitment market, ready for
global expansion
Empleos.io is a new technology platform that brings Blockchain and Machine Learning into the
online recruiting market. Our platform transforms traditional recruiting process into a
decentralized blockchain environment. It simplifies and incentivizes the “job seekers” in their
career search while offering time and cost saving advantages to employers.
Our platform intends to disrupt the hiring process where the employers no longer need to buy
access to resume databases from big jobs portals. They pay a small fee (in tokens) directly to a
job seeker eliminating the need for intermediaries. Further, users of Empleos.io have the
opportunity to earn tokens by using our platform.
We introduce our utility token PLEO which is used for all the payments between platform users.
PLEO mission is to become a standard means of payments on Labour Market including Online
Recruitment, Freelance Jobs, Payroll and third-party value-added services. Our goal is to create
4
a seamless experience for users, popularizing use of cryptocurrencies among people who are
still not aware of crypto market and its opportunities.
Contrary to how Bitcoin works, there is no need to mine new tokens or use high computational
power to run our platform so it has almost zero impact on the natural environment (green).
Empleos.io platform is a working MVP which is currently on beta stage of development. The long
term goal of our project is to expand the platform globally to all major domestic online
recruitment markets.
5
2. PROBLEMS
Competition
Real talent is becoming extremely difficult to find and hire. There’s a lot of competition in the
market. Both employers and recruiting agencies struggle to find and hire the right candidate.
Solution: Empleos.io platform incentivizes candidates to submit their resumes to our database
offering token benefits even to candidates who do not look for a new job but could accept an
attractive job offer.
Low quality resumes
Big jobs portals are full with low quality (empty, incomplete, low-trust) resumes. Some employers
are discouraged in using resume search functionality because of this issue. It’s very
time-consuming task for a hiring manager to come across many resumes of questionable quality.
Solution: Empleos.io platform encourages candidates to have high quality trustworthy resumes
by using point based reward system, machine learning and human resumes assessment.
High hiring costs
Employers and recruiting agencies pay a lot of money to big jobs portals for accessing their
resume databases. The overall hiring cost is increasing constantly.
Solution: Empleos.io platform disrupts the way employers are accessing candidates resumes and
significantly lowers the cost of this process offering direct access to a resume for a low price paid
directly to a candidate.
Closed technology platforms
There are a plenty of technology solutions for the online recruitment market and the vast majority
of them are closed platforms. Once employers adopt a specific platform they become stuck with
it because moving to another one is painful and expensive. Many of those platforms use outdated
technologies. There’s no opportunity for third-parties to offer alternative tools for those platforms.
Solution: Empleos.io platform is completely open. It offers a comprehensive API for any
third-parties who wish to develop alternative tools and solutions for Empleos platform.
6
3. SOLUTION
Empleos.io intends to maximize the participation of both employers and candidates in the
recruiting lifecycle. We want to provide a simple, transparent and seamless experience for both
parties. Employers get the benefit of finding their top talent matching the skills they are searching
for as well as other information about the candidates. Candidates in turn benefit from receiving
tokens for allowing employers access to their profile information. They can use their tokens for
any value added services within the platform such as premium search placement. Candidates will
also have the ability to turn on / off their profile from appearing in search.
Workflow between the Employers and Candidates:
1. Employer searches for candidates with specific skills.
2. Search results shows list of candidates matching the skills.
3. Clicking on View Profile will take the user to the profile page with details masked and
hidden except for basic info such as name, title, location, rate and experience.
4. To see the full complete profile employers click on View Full Profile
5. Clicking on the link displays the full candidate profile.
6. Candidate X gets paid in PLEO tokens.
Point based Reward system
We introduce the concept of points, which are used to establish trust for any kind of data in the
system. When job seekers submit their profile to the platform they are being awarded with x
number of points for their effort. Further data confirmation is awarded by an additional amount of
points:
● Email confirmation
● Phone number confirmation
● Photo and ID upload
● Work experience confirmation by former employers
● Education confirmation by educational institutions
● Verification by Empleos AI
So the more points a resume has the more it is trustworthy. Employers can use that level of trust
as a criteria for a resume search.
The same points concept will be used later to evaluate job offers submitted by employers.
7Service Points Additional info
Email confirmation 1
Phone number confirmation 1
User profile Photo upload 1
Personal Video 2
ID Verification 2 Upload Drivers license or other
identify document
Add Work experience 4 Verification by proprietary
Empleos AI
Add Education experience 2 Verification by proprietary
Empleos AI
Social Media links 1 point for each a) LinkedIn
social media b) Facebook
connection c) Twitter
d) Telegram
e) Medium.com
f) Personal Blog/site
Skills Certification 1 For each verified certification
Endorsements 1 For each endorsement
Skill test TBD Phase 2
Profile Creation process
The act of creating a new profile in Empleos.io involves a certain number of steps that will limit
the possibility of creating duplicate profiles and the potential “gaming” of the reward system. We
want to develop a system that is hack-proof that in no way reduces trust in the employers
confidence in retrieving the quality profiles. We strive for “quality” over “quantity” for profiles in
our platform. In order to get rewarded with tokens for participating in our platform candidates
need to adhere to some minimum standards when creating new profiles in our system. Empleos
introduces a rating system that reflects the quality of profiles based on the type of data the
candidates have shared in their profile. The more data candidates expose improve the chances
of appearing higher in the skills search result.
Some steps the candidates will go through while creating a brand new profile include:
81. Two Factor authentication
Each profile creation requires a two factor authentication. In addition to email address verification
we also require phone number to complete the account creation process.
2. Minimum profile details
Candidates are required to fill out a minimum amount of information before activating their
profile. For example, it is mandatory to fill out profile title, professional skills and education.
3. Social media connections
Candidates can increase employee’s trust in their profile by connecting their social media
accounts. This would include LinkedIn, Telegram, StackOverflow, Twitter, Facebook and Personal
blog sites.
4. Professional References
Candidates can solicit professional endorsements from their employers and social connections.
The below image shows the steps involved in the profile creation process.
Figure 1. Profile Creation process
9Use of Machine Learning
In Phase 2 of the project we intend to use cutting edge deep learning algorithms to screen and
approve profile creation process. We believe that by leveraging deep learning algorithms we can
improve the quality of candidate profiles listed on empleos.io site and also reduce the time and
cost it takes for employers to find the ideal candidate.
We will approach this in two ways.
1. Keyword analysis
We will analyse resumes and other profile content for certain keywords that can build and update
our search database. The keyword examples include skills, location, previous employer, years of
experience.
2. Sentence semantic analysis
The algorithm will screen resumes and profile data and identify for accuracy, similarity between
sentences, duplicate text or nonsensical content.
The following diagram depicts how we will our Machine learning algorithm to process profile data
into relevant search keywords and sentence semantics.
Figure 2. How we use Machine learning algorithm?
104. MARKET ANALYSIS
Recruitment and Staffing Market
Staffing Industry Analysts (SIA) in their May 2018 market update reported that global recruitment
and staffing market generated USD 461 billion revenue in 2017. They project 7% growth this year
so the total market revenue will be about USD 491 billion in 2018.
The market is roughly divided into the following segments by staffing type:
● Permanent Staffing
● Temporary Staffing
● Other HR Solutions
The temporary staffing holds the major percentage share of the market and is expected to grow
faster due to preference for a flexible working environment. The temporary staffing is also
considered as the force for driving labour markets bringing more people to work. Other HR
solutions (including specialized HR services, mostly technology driven) are expected to grow at a
higher rate.
Online Recruiting
Staffing Industry Analysts (SIA) in their “Job Board Market Report: 2017 update” reported that job
boards revenue reached USD 12.4 billion in 2016 showing 9% growth. The estimation of the
Online Recruiting market size for 2017 and 2018 is USD 13.5 billion and USD 14.7 billion
respectively. The three largest companies in the Career and Recruiting market include
Indeed.com, LinkedIn and SEEK control more than a half of the market share.
Indeed.com
The biggest international jobs search engine owned by Recruit Holdings. Standard resume
search subscription plan costs $100 per month and includes 30 candidates contacts, Premium
resume search subscription plan costs $250 per month and includes 100 candidates contacts.
Single candidate contact price starts from $2.5.
11LinkedIn
The biggest professional social network owned by Microsoft. Premium business subscription plan
costs $59.99 per month and includes 15 candidate contacts. Executive subscription plan costs
$99.99 per month and includes 30 candidate contacts. Single candidate contact price starts from
$3.33.
CareerBuilder.com
Global online employment website operating in 24 countries. Resume search subscription plan
costs $299 per month and includes 50 resume actions per day. Resume actions include: view,
print, download, forward and email candidate, so an exact price of single candidate contact
cannot be estimated.
Monster.com
US-based global employment website owned by Randstad Holding. Resume search subscription
plan costs $575 per month and includes 300 resumes views. Single resume view costs $1.92.
Regional Portals
Seek.com.au, Australia
Single job post and talent search subscription plan costs 275 AUD (about $210) per month and
includes 40 candidate contacts. Single candidate contact price starts from $5.25.
Naukri.com, India
Resdex subscription plan costs $496 per month and includes 2000 CV access. CV access
includes: view, Excel download, export to Response manager, so an exact price of single
candidate contact cannot be estimated.
HH.ru, Russia
Unlimited resumes access in all Russia costs 71,000 RUR (about $1,138) per month.
Computrabajo.com.co, Colombia
Subscription plan costs 479,000 COP (about $170) per month and includes 3 job postings and 30
candidate contacts. Single single candidate contact costs $5.67.
Computrabajo.com.mx, Mexico
Subscription plan costs 3,800 MXN (about $185) per month and includes 5 job postings and 50
candidate contacts. Single candidate contact costs $3.70.
12HR in Blockchain
Currently there are few startups which try to bring blockchain technology to the online
recruitment market. All them are in the early product development stages and do not constitute a
serious competition. None of the projects presented on the market are offering candidates direct
payments paid by employers requesting candidates profiles access.
Empleos.io has a strong grounding of use of its utility token PLEO as a means of employers
payments and candidates earnings. Competitors projects have little to zero justification of their
tokens except for fundraising.
135. BUSINESS MODEL
Candidate Profile Access
The cost of each employer’s request to a candidate profile on Empleos.io platform is 1 PLEO
token. The candidate receives 0.7 token as payment. Empleos.io will receive 0.18 token as
commission for platform maintenance and feature upgrades. 0.12 token is paid as a network fee
to NEM.
Figure 3. Candidate profile access
We will provide the algorithm of automatic service price adjustment for the cases when current
token rate exceeds a specific threshold to keep our services at affordable pricing level.
If the contact between the employers and candidates leads to a successful interview and
eventual hiring of the candidate, employers get rewarded in tokens for updating the status within
the platform.
14Figure 4. Growth of Candidate profiles over time
Jobs Posting
Employers or recruiters have an opportunity to post their jobs in our platform for free as long as
they have a positive account balance in PLEO. Jobs are being scanned, analyzed and confirmed
by Empleos AI. We also use jobs aggregating from our regional partners job boards to provide
better opportunities for a successful jobs search. Jobs posting and aggregating functionality is
scheduled to be implemented at Phase 1 of the project.
Premium Placement
We offer premium placement both for candidate resumes and employer jobs. Premium resumes
and jobs are prioritized and highlighted in search results giving them much more of exposure.
Advanced analytics allows employers to view aggregated statistics of their searches and views of
candidate profiles as well as aggregated statistics of their posted jobs.
Token Utility Token value (in PLEO)
Prioritized placement in search results for 2
15Employers / Candidates
Advanced Analytics 2
Freelance Jobs
Freelance Jobs functionality allows clients to post their freelance jobs, search for freelancers and
offer jobs to the freelancers with matched skills and rate. It allows freelancers to post their
profiles, search for freelance jobs and submit offers to clients.
After a client and a freelancer met each other the platform provides them the payment and
escrow services. We charge 3% commission off clients payments to freelancers. All the payments
are being made in PLEO token.
Freelance Jobs functionality is scheduled to be implemented at Phase 2 of the project.
Payroll
Payroll functionality allows employers to pay salaries to their employees in PLEO tokens. We
charge 0.5% commission off payroll payments.
Payroll functionality is scheduled to be implemented at Phase 3 of the project. While rolling out
our platform to each specific domestic market we will work on all local regulatory, legal and
taxation issues in collaboration with our regional advisors.
Value-Added Services
There are plenty of solutions in HR Industry which cover different aspects of HR Management:
interviewing, matching, career counselling, sourcing, personnel engaging etc. We plan to seek for
new partnership opportunities with other technology companies in the field. Once a partnership
is established and integration of a new service is implemented both parties will benefit from a
specific service being offered on our platform.
Revenue Chart
The following chart show the estimate overall Empleos.io revenue over the next 5 years.
16Figure 5. Revenue growth chart
176. TECHNICAL IMPLEMENTATION
Technical Architecture
The following diagram captures the Technology architecture that we will build to power the
Empleos platform.
Figure 6. Empleos Technical Architecture
Blockchain
Empleos.io is building a blockchain enabled Recruiting platform to connect potential employers
with candidates and cut out the middlemen. Candidates benefit directly from exposing their
profile to employers at their discretion. Every transaction between the employer and candidate
will be recorded in the blockchain. All value of exchange is captured in Empleos issued tokens
PLEO.
Empleos.io uses NEM’s blockchain technology to power the recruiting platform. We will create a
smart economy around our issued tokens PLEO. NEM is a peer to peer crypto and blockchain
platform that uses Proof of Importance consensus algorithm.
18Why we chose NEM Blockchain?
➢ Performance
➢ Built for Enterprise from ground up
➢ Energy Consumption - 100 times less power consumption than Bitcoin to run a node or
harvest. Good for environment.
➢ Transaction Fee - Low Transaction fee 0.05 XEM
➢ Smart Assets (Mosaic) Fee is low
➢ 2nd largest Blockchain in Japan after Bitcoin.
➢ Proof of Importance model
➢ 9 Billion XEM (defined maximum liquidity)
➢ Anti-Counterfeiting
➢ Encrypted Messaging integration.
Ethereum puts the smart contract code on the Blockchain while NEM puts it off the blockchain.
Code on the blockchain is hard to fix if there is a bug or an exploit. NEM reduces risk making it
lighter and faster. Data management apps called Smart Assets allow to create data records,
tokens, voting system etc.
Token
The Empleos created “PLEO” token is structured as a utility token. The “PLEO” token is used to
create a smart economy within the platform. All the internal payments are being made in tokens.
At Phase 1 of the project tokens will be used by employers to pay for the access to candidate
profiles as well as for any value-added services offered within the platform.
The tokens are also used to raise funds to create the platform, to cover operating costs,
marketing and acquisition.
Why we chose to create PLEO token?
➢ The scope of the project requires a payment system to be implemented globally. It
couldn’t be done in an affordable way using FIAT currency.
➢ The existing payment networks are charging high commissions per transaction. It is not
19efficient or cost-effective to use these networks for small transactions.
➢ PLEO token is an utility token used for all internal payments within the platform thus
creating a smart economy ecosystem for the Labour Market.
➢ We plan to use PLEO token model in our future platform features and expand its use to
Freelance Jobs, Payroll functionality and third-party value-added services.
Global Job Board
We create a global job board in the scope of Empleos.io project. It will be a hybrid job board
which offers:
1. resume search, resume access and jobs listing for employers;
2. job search, job access and resume publishing for job seekers;
3. jobs aggregating from other job boards, recruitment agencies and big employers.
Jobs publishing is free for employers as long as they have a positive balance in “PLEO” tokens in
their personal Empleos accounts. Both employers and candidates can utilize their tokens towards
all premium services within the platform. Our web site as a job aggregator will integrate with
other leading job boards using their XML feeds (for free) but trade the traffic for integration of
“Submit resume to Empleos.io” functionality.
Users can manage their profiles and “PLEO” token balances on our website.
In Phases 2 and 3 of the project, Freelance Jobs and Payroll functionality will be implemented.
We will also integrate third-party value-added services into our platform during the lifespan of
the project.
Mobile Solutions
Our global job board will be optimized for mobile devices such as iPhone and Android. This will
provide a seamless experience for both desktop and mobile users.
In Phase 2 of the project we will develop mobile app which will have the desktop platform
functionalities available on both iOS and Android devices.
Open API
Our open API will allow third-party developers to create custom applications for Empleos platform
and PLEO token including candidate matching and jobs searching apps, custom cryptocurrency
wallets and value-added services.
207. TOKEN STRUCTURE
Token Allocation
A total supply of 140,000,000 PLEO Tokens is issued based on an NEM Mosaic. 70,000,000
PLEO Tokens will be made available to contributors in exchange for a number of
cryptocurrencies (BTC, ETH and XEM). The Token will have a peg equaling the value of 0.50 USD
per 1 PLEO Token during the Token Sale Events.
PLEO Mission
PLEO mission is to become a standard means of payments on Labour Market including Online
Recruitment, Freelance Projects, Payroll and third-party value-added services. Our goal is to
create a seamless experience for users, popularizing use of cryptocurrencies among people who
are still not aware of crypto market and its opportunities, create a positive social impact and
contribute to the ongoing crypto revolution.
Distinctive Features
1. Token utility value growth is provided by the constantly increasing demand for the token
on the market and by regional expansion. Our primary audience is not the existing crypto
community but the people (candidates and employers) who are still unaware of crypto
market and its opportunities.
2. We will have the working platform by the end of the Token Sale Events and all the funds
raised will be actually used for further development and global expansion.
3. We are ready to deal with regulatory and compliance issues.
4. We create a world class technology with high security level.
Risks Management
1. Financial risks: token liquidity and ROI rate are driven by growing market demand so the
chances of the token prices dramatically going down are almost eliminated. We are aware
of volatility risks in the early stage of the product roll out and we will use buyback and
burn mechanism to keep the token rate stable.
2. Regulatory risks: as long as we are creating a global platform we can manage regulatory
issues by changing priorities in our regional expansion and dealing with compliance
issues on an individual basis. We are sure that many of the country-specific regulatory
issues will be resolved in the near future.
213. Development risks: we have an experienced development team which was able to
develop the beta version of the platform in a short time and we are absolutely sure that
we can develop all new features in a timely manner.
4. Security risks: we focus intensely on security throughout the development process,
moreover we will run independent security audits and reviews on a regular basis.
Main Token Sale Event
Empleos will offer 42,000,000 PLEO tokens at Main Token Sale.
Total number of PLEO Tokens: 140, 000, 000.
Main Token Sale Size
- 42,000,000 PLEO Tokens (50.00%) to be sold at Main Token Sale
- Total value of $21M USD
- Main Sale is considered successful if a minimum soft cap of 14,000,000 tokens ($7M USD)
Main Sale Timing
- Start Date: November 25, 2018
- End Date: December 15, 2018
Main Sale Offer
- Tokens of Founders are non-transferable upon Main Token Sale completion - locked for 5
months
22Figure 7. Token allocation chart
Token Vesting Schedule
Token Holder Category Vesting Terms
Private Token Sale Participants Immediate after Token listing
Token Sale Participants (Main Sale) Immediate after Token listing
Founders and Advisors 5 month initial lock after successful
completion of Main Token Sale and thereafter
vesting ¼ of holdings every 3 months
Partners, Bounties Immediate after Token listing
Private Token Sale
As we continue to build our Empleos.io infrastructure, securing partnerships, and expanding our
team with valuable members and advisors, we have created a WhiteList to invite interested
parties to join our Private Sale, with first come first serve priority to receive the highest Bonus
rate. If you intend to participate in our private sale please visit the following page:
https://empleos.io/pages/private-sale/. The Private Sale ends on November 10, 2018.
Regional Development
We reserve 30% of the total token supply for the regional business development. Regional
Development tokens will be allocated to a regional advisor (or team) as soon as the project will
be localized and launched on a domestic market.
23Use of Funds
Figure 8. Use of funds
Tokenomics Charts
Figure 9. Number of PLEO used in the platform
24Figure 10. PLEO circulating supply
Figure 11. PLEO market capitalization
258. ROADMAP
Development
Private Sale - Laying foundation for the platform
- Build the empleos.io Marketing site &
July 30, 2018 Social Media presence
- Whitepaper
Marketing & Bounty
- Participation in key events and
Conferences
- Low budget ad campaigns in SMM
- Video creation
- Media articles
Hiring
- Developers
- Advisors
Development of core functionality of the
MVP Beta version platform including
- Account Registration and Login
Sep 15, 2018 - Candidate Search
- Create and Update Profile (Employer
and Candidate)
- Global Job Board
- Help and Community building
QA / Testing
- Testing of beta platform with a sample
set of real users
Marketing, Partnership and Bounty
- Partnership development
- Participation in key Events and
Conferences
Phase 1, Main Token Sale Phase 1 of the platform ready for public. Sales
start.
November 25, 2018 Development of core functionality of the
platform including
- Jobs posting and aggregating
functionality
26- PLEO Token value of exchange
- Notifications and Messaging
- Transaction management
- Integration with Hiring portals
- Commission share module
- Reporting & Analytics
User acquisition
- Advertising campaign: Google, Social
Media
- Affiliate programs
Phase 2 ● Use Deep Learning algorithms to
automate screening of candidate profile
and build search categories and
March 2019 semantics, flag missing and inappropriate
content, keyword suggestions etc.
● Freelance jobs/projects support. The
“PLEO” token will be used as the internal
payment means. We will charge a
commission for using our platform and
escrow service.
Phase 3 ● The complete Payroll functionality based
on “PLEO” token.
June 2018 ● The platform support for offline
candidates on domestic markets
(temporary workers).
● The possibility for educational institutions
to participate in the platform.
279. MARKETING PLAN
The target audience for Empleos.io includes the following types of users.
Job seekers (candidates)
These users form the main value of the platform - CV database. We plan to acquire new
candidates through a combination of affiliate programs and partnership with small-to-medium
size job boards from different parts of the world. We will leverage regional advisors to develop
and manage partnerships in respective domestic markets. Additionally we will run promotions for
job seekers through context advertising, social media marketing, SEO and content marketing.
Employers (including recruiting and staffing agencies)
Promotional options to attract employers to the platform are: context advertising, social media
marketing, SEO and content marketing.
We will leverage our global job board to promote the platform all over the world and incentivize
employers for using it.
Clients and Freelancers
Promotional options to attract clients and freelancers to the platform are: context advertising,
social media marketing, SEO and content marketing.
Marketing Budget
Significant amount of funds raised during the Token Sale Events will be spent for marketing
efforts. Our Marketing Budget includes the following components:
● Partnership development
● Affiliates programs based on CPS model
● Social Media advertising campaigns
● Google Adwords advertising campaigns
● Content Marketing
● Search Engine Optimization (SEO)
● Conferences and Events participation
28Use of Existing Resources
Founders of Empleos have existing web resources on the Online Recruitment Market We will
leverage this resources for a quick start of candidates and employers acquisition.
Affiliate Programs
Our affiliate programs will be based on CPS (Cost Per Sale) model. Our affiliate partners will earn
their commission from each payment made by their referrals on Empleos.io platform. It includes
all kinds of users: employers, candidates, freelance clients, freelancers and any value-added
services customers.
We will establish partnerships with global affiliate program aggregators (like cj.com) as well as
regional aggregators to run our affiliate programs.
Regional Development
We reserve 30% of the total token supply for the regional business development. Our priorities in
the platform expansion are South East Asia, Japan, Latin America and Ukraine. We developed a
strategic plan of further expanding our platform to all major domestic markets in the next 5 years.
We will enter regional markets using two methods - establishing partnerships and acquiring local
companies. In our organization structure we will create a special regional development
department which will be focused on our global expansion.
We will use our regional development PLEO pool to finance our local partners and branches.
2910.PARTNERS
The NEM Foundation is endorsed by an international network, compiled of a wealth of
experience in IT, entrepreneurship, business processes, trading, property and asset
development, international management and academia. The business’ ethos is to provide NEM’s
blockchain technology platform to enhance enterprise whilst being run by the people, for the
people. NEM’s team provides this through an array of support and education, from training events
and service providers to technical support for the ecosystem.
Founded in 1989, Staffing Industry Analysts (SIA) is the global advisor on staffing and workforce
solutions. SIA proprietary research covers all categories of employed and non-employed work
including temporary staffing, independent contracting and other types of contingent labor. SIA’s
independent and objective analysis provides insights into the services and suppliers operating in
the workforce solutions ecosystem, including staffing firms, managed service providers,
recruitment process outsourcers, payrolling/compliance firms and talent acquisition technology
specialists such as vendor management systems, online staffing platforms, crowdsourcing and
online work services.
Smile-Expo is an international company, organizer of large business events. Smile-Expo keeps its
finger on the pulse of global innovations, analyzes markets, predicts promising drives, shares
information with friends and associates, and launches projects throughout new segments.
3011. OUR TEAM
Ilia Gerashchenko Founder, CEO
Digital Entrepreneur with over 20 years of
experience in Online Recruitment market,
Software Development and Online
Marketing.
Chan Komagan Co-founder, CPO
Digital Entrepreneur and Head of Product
Development with over 15 years
experience building leading edge
solutions for startups and Enterprise
clients.
Yuliia Honcharova Chief Marketing Officer
Yuliia is Proactive Digital Marketing
Strategist with 15 years of experience in
Marketing and PR.
31Pulkit Chadha Full Stack Developer
Amit Goel Front End UI/UX
Arvind Mishra NEM Developer
32Advisory Board
Chris Russell Online Recruitment Advisor
Digital recruiting consultant (recruitment
marketing & employer brand) and HR
Tech Advisor.
Ronald Pennington Business Development Advisor
Ronald has an extensive business
background in both large corporate and
operating own companies. Currently
coordinates a world class advisory team
aiding organizations in identifying and
overcoming growth challenges, process
refinement and management skills
development.
Christina Rea, Esq. Legal Advisor
Christina has 15 years of experience in
financial markets, legal practice, and
regulatory compliance. She currently owns
her own compliance consulting practice,
CR Compliance Consulting, where she
specializes in AML, KYC, ICOs, & Fintech
regulatory compliance.
33Gaioz Mkheidze Blockchain and Regional
Development Advisor
Information Technology professional and
Blockchain enthusiast.
Dimitrios Vaitsios Online Recruitment and Regional
Development Advisor
3412. REFERENCES
● NEM website
● NEM documentation
● Staffing Industry Analysts Research Reports
3513. LEGAL DISCLAIMER
This document is a technical Whitepaper setting out the current and future developments of the
Empleos platform and the Empleos ecosystem. An integral aspect of the Empleos ecosystem is
the issuance and usage of the crypto-token known as PLEO.
This Whitepaper is for information purposes only and is NOT A STATEMENT OF FUTURE INTENT.
Unless expressly specified otherwise, the products, services and innovations detailed in this
Whitepaper are currently under development and are not currently deployed. The Authors of this
Whitepaper (“The Company”) and all persons associated with its publication specifically make no
warranties or representations as to the successful development, implementation or deployment
of any technologies and innovations, or achievements of any other activities noted in this
Whitepaper. The Company and all persons associated with the preparation and/or publication of
this Whitepaper each disclaim to the fullest extent permitted by law any and all warranties implied
by law.
No person is entitled to rely on the information detailed in this Whitepaper or any inferences
drawn from this Whitepaper, including in relation to any interactions with the PLEO token or the
technologies mentioned in this Whitepaper. The Company and all persons associated with the
preparation and/or publication of this Whitepaper each disclaim all liability for any loss or damage
of whatsoever kind (whether foreseeable or not) which may arise from any person acting on any
information and/or opinions relating to the PLEO token, the Empleos platform, or the Empleos
ecosystem or any information which is made available in connection with any further enquiries,
notwithstanding any negligence, default, or lack of due care and skill.
THE COMPANY AND ALL PERSONS ASSOCIATED WITH THE PREPARATION AND/OR
PUBLICATION OF THIS WHITEPAPER TAKE NO RESPONSIBILITY NOR ASSUME ANY
RESPONSIBILITY FOR ANY ERRORS THAT MAY BE CONTAINED IN THE WHITEPAPER.
All information contained in this Whitepaper is derived from data obtained from sources believed
by the Company and all persons associated with the preparation and/or publication of this
Whitepaper to be reliable and is given in good faith. No warranties or guarantees, or
representations are made by the Company and all persons associated with the preparation and/
or publication of this Whitepaper with regard to the accuracy or completeness, correctness or
suitability of the information presented.
Nothing in this Whitepaper should be relied upon, and shall not confer rights or remedies upon
you or any of your employees, creditors, holders of securities or other equity holders or any other
persons whether related to you or not. Any opinions expressed reflect the current judgement of
36the Company. The opinions reflected in this Whitepaper may change without notice and the
opinions do not necessarily correspond to the opinions of the Company and/or any persons
associated with the preparation and/or publication of this Whitepaper. The Company does not
have any obligation to amend, modify or update this Whitepaper or to otherwise notify any reader
or recipient of this Whitepaper in the event that any matter related or stated in this Whitepaper or
any opinion, projection, forecast or estimate detailed in this Whitepaper changes or subsequently
becomes inaccurate. The Company and all persons associated with the preparation and/or
publication of this Whitepaper do not have any responsibility or liability to any personal recipient
(whether by reason of negligence, negligent misstatement or otherwise), arising from any
statement, opinion or information expressed or implied, arising out of, or contained in, or derived
from, or omission from this Whitepaper. Neither the Company nor its advisers have independently
verified any of the information, including the forecasts, prospects and projections contained in
this paper.
The Company and all persons associated with the preparation and/or publication of this
Whitepaper do not accept any liability that may arise out of any information contained or implied
in this Whitepaper.
Each recipient of this Whitepaper is to rely solely on its/his/her knowledge, investigation,
judgement and assessment of the matters which are the subject of this Whitepaper and any
information which is made available in connection with any further enquiries and such recipient
must satisfy itself/himself/herself as to the accuracy and completeness of such matter.
While the Company and all persons associated with the preparation and/or publication of this
Whitepaper have attempted to ensure that statements of facts made in this Whitepaper are
accurate, all estimates, projections, forecasts, prospects, expressions of opinion and other
subjective judgements contained in this Whitepaper are based on assumptions considered to be
reasonable as at the date of this Whitepaper in which they are contained and must not be
construed as a representation that the matters referred to in this Whitepaper will occur.
Problems can occur and as such all recipients who act upon the contents of this Whitepaper do
so at their own risk and fully assume the responsibility for such action to the exclusion of the
Company and all persons associated with the preparation and/ or publication of this Whitepaper.
Any plans, projections or forecasts mentioned in this Whitepaper may not be achieved due to
multiple risk factors including without limitation defects in technology development, legal and
regulatory exposure, market volatility, sector volatility, corporate actions or the unavailability of
complete and accurate information.
37The Whitepaper may refer to a number of hyperlinks to websites of entities mentioned in this
Whitepaper, however, the inclusion of a hyperlink does not imply that the Company and/or any
persons associated with the preparation and/or publication of this Whitepaper endorses,
recommends or approves any material on the linked page or accessible from it. Such linked
websites must be accessed entirely at the recipient’s own risk. The Company and/or any persons
associated with the preparation and/ or publication of this Whitepaper do not accept any risk or
liability whatsoever to any such material, nor for consequences of its use.
This Whitepaper IS NOT DIRECTED TO, or intended for distribution to or used by, any person or
entity who is a citizen or resident of or located in any state, country or other jurisdiction where
such distribution, publication, availability or use would be contrary to law or regulation. In
particular, this Whitepaper is not an offer to any residents or domiciles of the People’s Republic of
China.
This Whitepaper is only accessible via the Whitepaper link available on
https://empleos.io/Empleos_WhitePaper.pdf and may not be distributed, reproduced or passed
on to any other person or published, in part or in whole, for any purpose without the prior written
consent of the Company. The manner of distribution this Whitepaper may be restricted by law or
regulation in certain jurisdictions. Persons who possess this Whitepaper must observe all such
restrictions. By accessing this Whitepaper, the recipient agrees to be bound by the above
limitations detailed in this disclaimer.
38Jobs Marketplace powered by Blockchain
empleos.io
Telegram: @EmpleosIO Twitter: https://twitter.com/EmpleosIO
Facebook: LinkedIn:
https://www.facebook.com/empleos.io/ https://www.linkedin.com/company/empleos-io/
39You can also read
