WHAT'S THE DIFFERENCE BETWEEN STANDARD TYRES AND WINTER TYRES? - ABOUT 11 METRES

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WHAT'S THE DIFFERENCE BETWEEN STANDARD TYRES AND WINTER TYRES? - ABOUT 11 METRES
WHAT’S THE DIFFERENCE BETWEEN
STANDARD TYRES AND WINTER TYRES?

                 ABOUT 11 METRES
WHAT'S THE DIFFERENCE BETWEEN STANDARD TYRES AND WINTER TYRES? - ABOUT 11 METRES
BE PREPARED THIS winter                                                          STANDARD TYRES
                                                                                   WINTER TYRES

Plummeting temperatures, difficult driving conditions and images of
vehicles losing control and motorists being stranded are hard to forget.
The heavy snow and icy roads are just part of the story – for five months         Find out more about winter tyres
temperatures can drop below 7°C on average and this is when the                   for your SEAT at www.seat.co.uk
performance of standard tyres drops too.

Met Office statistics show 2010 was the coldest winter for over 30 years, with
December being one of the coldest Decembers across the UK since 1910.

And, last winter the Met Office recorded 147 separate days between
October and March 2012 when temperatures dropped below 7°C during
prime commuting hours in 10 major cities (measured from 7am till 9am
and 4pm to 6pm).*

Respected meteorologists predict that winter 2012/13
will be very cold and exceptionally snowy
Meteorologist James Madden, UK long range forecaster at Exacta Weather,
correctly predicted the harsh conditions experienced in recent years.

He believes the UK will see progressively worsening winters and forecasts
well-below average temperatures – and this includes the upcoming winter
of 2012/2013. Madden predicts the period December 2012 to January 2013
may experience some of the coldest and snowiest conditions in at least a
century at times.

*Source: www.fleetnews.co.uk                                                                                         Image courtesy of NEODAAS/University of Dundee.
WHAT'S THE DIFFERENCE BETWEEN STANDARD TYRES AND WINTER TYRES? - ABOUT 11 METRES
KEY facts                                                                                                                                                                                                                                                       Sipes
                                                                                                                                                                                                                                                                A high number of sipes create a
                                                                                                                                                                                                                                                                multitude of biting edges that
7°C is the point at which you should                              With the UK experiencing temperatures below         What’s different about winter tyres?                                                                                                      interlock with the wintry surface,
consider switching to winter tyres                                7°C for nearly six months of the year there is      Winter tyres are made with a higher natural rubber                                                                                        enhancing traction, improving
The temperature is crucial to the performance of                  growing recognition that drivers here should        content that keeps tyres soft and flexible even in                                                                                        braking performance and reducing
your tyres. When the temperature drops below                                                                                                                                                                                                                    wheelspin.
                                                                  seriously consider fitting winter tyres from        the colder weather conditions. They have a
7°C the tread compound in standard tyres begins                   October to March – for increased safety and         different tread pattern which maintains their highly                                                                                      Tread pattern and grooves
to harden and gives you less grip, compromising                   improved vehicle performance.                       effective contact with the road for greater traction.                                                                                     The tread pattern on a winter tyre
the performance of your vehicle.                                                                                                                                                                                                                                is particularly effective on snow,
                                                                                                                      A squarer shoulder profile with defined shoulder-                                                                                         ice and slush. Snow sticks to itself
In many European countries more accustomed to                                                                                                                                                                                                                   better than rubber – narrow channels
                                                                                                                      blocks helps winter tyres pull through tough
                                                                                                                                                                                                                                                                between the blocks trap snow in the
colder temperatures, it’s compulsory to fit winter                                                                    conditions like ice and snow. The addition of sipes                                                                                       tread, where it can ‘stick’ to the snow
tyres and fines may be issued if they’re not fitted.                                                                  gives winter tyres extra ‘edges’ to grip, even on                                                                                         on the road.
                                                                                                                      the most slippery surfaces.
                                                                                                                                                                                                                                                                Tread compound
                                                                                                                                                                                                                                                                At 7°C and below the tread compound
    Average daily temperatures UK 1971-2000                                                                                                                                                                                                                     in winter tyres remains flexible and
                                                                                                                                  The World Meteorological Organization                                                                                         grippy thanks to a higher natural
                     12.5
                                                                                                                                  (WMO) requires the calculation of                                                                                             rubber content.
   DEGREES CELCIUS

                                                                                                                                  averages for consecutive periods
                                                                                       9.3
                                                                                                                                  of 30 years, with the latest covering                                   STANDARD TYRE SUITABILITY   WINTER TYRE SUITABILITY
                            8.8                                                                                                   the 1961–1990 period. However,                                           above 7°      below 7°C           below 7°C
                                                                                                                                  many WMO members, including the
                     6.0                  6.9                                                                                     UK, update their averages at the            Dry roads                       ✔              ✔                  ✔
                                                         6.1            6.3
                                                                                                                                  completion of each decade. 30 years         Wet roads                       ✔              ✔                  ✔
                                                                                                                                  was chosen as a period long enough to
                                                                                                                                  eliminate year-to-year variations.          Optimum comfort/low noise       ✔              ✘                  ✔
                                                                                       2.4
                            3.0                                                                                                                                               Optimum wear/mileage            ✔              ✘                  ✔
                                          1.5                                                             Maximum temperature     The latest set of 30-year averages
                                                         0.7            0.6                               Minimum temperature     on the Met Office website covers the        Snow                                           ✘                  ✔
        0
                      OCT   NOV           DEC            JAN            FEB           MAR                                         period 1971-2000.                           Ice                                            ✘                  ✔
    Source: MET Office. http://www.metoffice.gov.uk/climate/uk/averages/19712000/areal/uk.html
WHAT'S THE DIFFERENCE BETWEEN STANDARD TYRES AND WINTER TYRES? - ABOUT 11 METRES
KEY facts
Why are winter tyres safer below 7°C?                 Research undertaken by TyreSafe has clearly           In snow, the difference between a winter tyre   Don’t be put off by the additional               Plus, if your tyres aren’t right for the conditions,   Use the right tyres for the conditions
Winter tyres significantly improve grip and reduce    shown that stopping distances from 50mph on           and a standard tyre is even more evident with   COST of a second set of tyres                    your stopping distances are increased and              We advise against changing to winter tyres
stopping distances in temperatures below 7°C          a cold, wet road are up to six metres shorter for a   stopping distances, braking and cornering       The initial outlay is offset by the saving on    you’re more likely to have an accident. If you         permanently as in warmer weather they’ll give
because, unlike standard tyres, they don’t            car using winter tyres compared with standard         performance all dramatically enhanced with      wear to your standard tyres. Winter tyres wear   claim on your insurance you could lose your no         you less grip, wear more quickly and lead to
harden. This enables them to maintain better          tyres – which is about the same length                winter tyres fitted. Stopping from just 20mph   up to 20% less than standard tyres during cold   claims bonus – and the excess could be as              increased fuel costs.
traction in low temperatures, as well as in the wet   as a large family car.                                on an icy road can be improved by 11 metres –   weather driving.                                 much as the cost of a set of winter tyres.
and on snow, slush and ice, reducing the risk of                                                            around the length of a bus.                     (Source: www.tyresafe.org)                                                                              In some cases, the speed rating of the winter
aquaplaning and improving braking distance.                                                                                                                                                                                                                         tyres fitted may be less than that of the standard
                                                                                                                                                                                                                                                                    tyres originally fitted.

                                                                                                                                                            Swapping to winter tyres
   Braking distances on icy roads from 20mph (30km/h) to rest*                                                                                                                                                  Winter tyre sidewall markings
                                                                                                                                           11m              between October and March
                                                                                                                                           11m
                                                                                                                              57m                           will increase the lifespan of
               WINTER TYRES                                                                                                   57m
                                                                                                                                                    68m
                                                                                                                                                            your standard tyres – saving
               WINTER TYRES                                                                                                                                                                                     Severe snow
               STANDARD TYRES                                                                                                                       68m     you money in the long term.                         conditions
               STANDARD TYRES
   *Source: www.tyresafe.org

                                                                                                                                                                                                                Mud and snow
                                                                                              8m
   Braking distances on snowy roads from 30mph (50km/h) to rest*                              8m
                                                                                 35m
               WINTER TYRES                                                      35m
                                                                                                   43m        STANDARD TYRES
               WINTER TYRES
               STANDARD TYRES                                                                      43m           WINTER TYRES
               STANDARD TYRES

   *Source: www.tyresafe.org
WHAT'S THE DIFFERENCE BETWEEN STANDARD TYRES AND WINTER TYRES? - ABOUT 11 METRES
INDEPENDENT KEY facts                                                                                                                                         Talk to your SEAT dealer about winter tyres
Drivers are six times more likely to have an          SEAT is a member of TyreSafe, the leading tyre      Winter weather tyres can be used all year round.    So you’ve read the facts and understand the           FREE Winter SAFETY Check                                Getting your winter tyres fitted
accident during the winter months, when there’s       safety organisation, dedicated to raising           However, in warmer conditions you may               safety and cost benefits that winter tyres offer      with winter tyres from SEAT                             When you bring your SEAT to your local
a sharp increase in insurance claims. With            awareness about the dangers associated with         experience less grip and more rapid wear.           you when temperatures drop below 7°C. Now your        When you purchase winter tyres from SEAT and            dealership we’ll remove your standard tyres
temperatures dipping below 7°C from October           defective or illegal tyres. TyreSafe’s activities   The safest option is to switch to winter tyres in   dealer can advise you on the right winter tyres for   arrive at your local dealership to have them fitted,    and put them in clear plastic bags. Once they’re
through to March, waiting for the first snowfall      have helped reduce the number of people killed      October and then back to standard tyres in the      your SEAT and how you can make the most of the        we’ll give your car a free Winter Safety Check          bagged up we’ll discuss the best option to get
before switching to winter tyres may be too late.     or seriously injured each year in a tyre-related    spring or March.                                    SEAT Winter Tyre Programme.                           (visit www.seat.co.uk). This inspection will be         these back to your home. Early in 2013 we’ll
Using winter tyres throughout autumn and              accident by 30 per cent. This October, TyreSafe                                                                                                               completed by our highly trained technicians and         contact you to arrange replacing your winter tyres
winter could help you avoid becoming another          is launching Tyre Safety Month with important       Watch a car fitted with winter                      A wideR range of leading tyre brands                  includes checking your wiper blades, antifreeze         with your original standard tyres for when
accident statistic.                                   safety tips and winter driving advice:              tyres in action to see the                          The SEAT Winter Tyre Programme offers you an          and screen wash levels and strength, light bulbs        temperatures rise above 7°C.
                                                      www.tyresafe.org/wintertyres/                       difference they could                               extensive choice of winter tyres from brands          and tyre wear, and topping up your tyre pressures
                                                                                                          make to your SEAT                                   including Goodyear, Dunlop, Firestone,                and vital fluids. It will help reduce the likelihood    Ask your dealer about our tyre storage facility.

                           8,934                                                                          this winter at
                                                                                                          www.seat.co.uk
                                                                                                                                                              Bridgestone and Continental.                          of an incident or breakdown during the cold
                                                                                                                                                                                                                    conditions that are forecast for this winter, as well
                                                                                                                                                                                                                                                                            Operated by our tyre programme supplier, it costs
                                                                                                                                                                                                                                                                            just £120 (inc VAT) for a 12-month period, including
                                                                                                                                                                                                                    as highlighting any minor faults.                       two periods of storage and two collections.

                                                                                                                                                                                                                       The following are extracts from Auto Express
                                                                                                                                                                                                                       magazine’s winter tyre test in November 2010:
  2,434                                                                                                                                                                                                                “ Last winter was the worst for 30 years as record snowfalls and weeks of frozen roads brought
                                                                                                                                                                                                                          the UK to a standstill – but it doesn’t have to be that way.”
                                                                                                                                                                                                                       “ It’s difficult to believe how much more grip [winter tyres] offer over summer-spec tyres – turning a
                                                     “Whether roads are wet, frosty, icy or just dry and
                                                                                                                                                                                                                          white knuckle ride on the edge of control to a regular journey, as if the snow or ice wasn’t there.”
                                                       cold, winter tyres improve safety, reduce driver
Number of accidents increases by                                                                                                                                                                                                        Auto Express concluded: “The clear winners here are cold weather tyres, which
                                                       stress and help to protect no-claims bonuses, too.
267% during the winter months.
                                                       At 45°F (7°C) or less, winter tyres help to increase                                                                                                                             have a big advantage over the summer patterns used almost exclusively by UK
(Source: http://conti-central.co.uk/winter-tyres/)     traction and reduce stopping distances. On average,                                                                                                                              drivers in the winter. In the snow, they offer a huge step up in grip and safety, and
                                                       most of Britain is this cold or colder for much of                                                                                                                               in the cold they outperform summer tyres.”
                                                       winter, according to the Met Office.”                                                                                                                                            See the complete test at www.autoexpress.co.uk/products/total_tyre_guide/
                                                      The Telegraph
WHAT'S THE DIFFERENCE BETWEEN STANDARD TYRES AND WINTER TYRES? - ABOUT 11 METRES
Get ready with winter accessories
It’s worth thinking ahead to make sure you’re prepared with all the winter accessories and
safety kit you’ll need for driving in the harsh conditions that are forecast this winter.

                                                                                                                                                                                                                                                                                                         Windscreen
Visit www.seat.co.uk for full                                                                                                                                   SPARE BULB                                 Engine                                         Windscreen Washer                             De-icer AND
                                                                                                                                                                AND FUSE kit                              Care                                           Concentrate                                   Ice Scraper
details of accessories available
for the SEAT range.                                                         WINTER CARE PACK (£15 RRP)
                                                                                                                                                                Be prepared if you’re driving           A handy 1-litre Check-it Kit, containing       This is a concentrate with cleaning            Concentrated de-icer with a fast
                                                                  Contains winter screenwash, windscreen                                                        abroad this winter – spare bulbs       everything you need to top up your oil         additives for windscreen washers.              acting formula, which quickly clears
                                                                      de-icer, cockpit care, ice scraper and                                                    are compulsory in some European       between scheduled dealer visits, is                                                           frost from your windscreen.
                                                               cleaning cloth – to help get you on the road                                                     countries. This kit contains a       available from your local SEAT dealer.
                                                                                                                                                                selection of bulbs and fuses.                                                                                                     A great value ice scraper – ideal for
                                                                    safely with those cold morning starts.                                                                                                                                                                                       those cold and frosty mornings.

                                                                                                                                                                                                                                                                                                         Perfect
                                          Complete                                                                                                              Winter                                     WAX                                                                                          Polishing
 Mudflaps                                Safety Kit                                 Travel Mug                            Umbrella                              Screen Wash                               Shampoo                                        Car Polish                                    Cloths (8-pk)

 SEAT has a range of mudflaps            In some European countries it’s a       This practical mug is the perfect       Don’t get caught without an umbrella   This screen wash cleans and              Cleans and preserves in one go.                 Ideal for the winter, this car polish         One of the secrets of obtaining a
 designed to protect your SEAT’s        legal requirement to carry a safety     solution for a warming drink on the     to keep off the worst of the winter     protects against renewed frosting       For manual washing of paint with a             has a full paint care agent that’s             perfect shine is to use the correct
 bodywork against mud, salt,           kit, which includes a first aid kit,     move this winter.                      rain and snow – an essential item for    over, guaranteeing you a clear,        drip-off effect. Cleans free of stripes        resistant to weather and shampoo.              cloth. Autoglym Perfect Polishing
 stones and silt.                     warning triangle, torch and high-                                               every car boot.                           smear-free screen throughout          and leaves behind a temporary gloss            It refurbishes dull paint surfaces,            Cloth has been specially developed
                                     visibility vest. The kit comes in a                                                                                        the winter months and beyond.        effect. Protects paint with high-grade         preserves and has a gloss-deepening            with the correct density and absorbency
                                    SEAT branded bag which secures                                                                                                                                  regreasing components.                         and colour-freshening effect.                  for polishing fine surfaces. Cloths are
                                   in the boot of your car.                                                                                                                                                                                                                                      hand washable and reusable.
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SEAT is committed to a policy of continuous product development and reserves the right to make changes to specifications,
offers, products and prices without notice. The information in this brochure can therefore be given as guidance only. While
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you should always check with your SEAT SERVICE Authorised Repairer for the latest information. Available at participating
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