What's in a name ? Kettering HSHAZ Cultural programme application
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Kettering HSHAZ Cultural programme application What’s in a name ?
Contents Application form ......................................... P1-16 Key Objectives Chart.......................................P17 Programme reach.............................................P18 Appendix A Project Plan Appendix B Outputs Appendix C Budget Appendix D Risk register Appendix E Tasklist Appendix F Memorandum of Understanding Appendix G Letters of support
Section 1
Programme Overview
Historic England Reference Number (if already known/allocated)
Unknown
Programme Start Date
May 29th 2021
Programme Name
What’s in a Name
High Streets HAZ High Street
Kettering
Version and Submission Date:
Version 6.3
Total grant amount being applied for (£):
Year 1: Launch year - £57,020
Year 2: Developing audiences and engaging communities = £34,500
Year 3: Celebrating the High Street = £28,450
Year 4; Reflection and consolidation = no budget requested
Total for all years = £119,070
Programme Summary (150 words max):
Kettering’s theme ‘What’s in a name’ emerged from research that explored how the street names have changed within
the town centre over the years. This turn of phrase also traces its origins to Shakespeare’s Romeo and Juliet and
seems particularly relevant for this cultural programme, challenging us to look beyond names and perceptions and
instead consider the unique substance of Kettering, both its people and places.
It aims to celebrate the rich physical heritage of Kettering but also create a framework to illuminate the wealth of past
and present cultural activity through a series of lively events. The programme presents an opportunity to widen
participation, and develop meaningful community led programming through a range of innovative media. New
content involves pop-up events, filmmaking, street theatre and participation events. The programme is linked to the
delivery of the GLAM project, a £3.6m extension to the Alfred East Gallery, Library and Manor House Museum due for
completion in 2022.
.
2
Section 2
Applicant Details
Name of Cultural Consortia Lead Organisation / individual applying
Kettering Borough Council/ Rochelle Mathieson
Legal structure of Lead Consortium,
Local Authority (Kettering Borough Council).
VAT number: GB121510432
Lead contact name responsible for managing the programme
Anna Collins
Rochelle Mathieson
Job title/position in the organisation
Anna Collins- Cultural Projects Implementation Manager
Rochelle Mathieson – Head of Commercial and Economic Development, Kettering Borough Council
Lead contact phone number
07453299418
07595244800
Lead contact email address
annacollinsprojects@outlook.com
Rochelle.Mathieson@kettering.gov.uk
3
Cultural Consortia Details:
Organisation / Lead Contact Contact email Type of org:
Individual
Charity/VAT etc.
Friends of the Art David Brown Davidbrowndoc40@gmail.com Registered charity
Gallery and Museum
Not VAT registered
Kettering Civic Society Monica Ozdemir kettcivic@gmail.com Registered charity
Not VAT registered
Wicksteed Park Tracey Clarke Community@wicksteedpark.org Registered charity
Not VAT registered
Picture the Difference Zoe Martin admin@picthediff.com Registered charity
Not VAT registered
Friends of the Library Chris Davison Christopher.davison1@icloud.com Community volunteer
group
Made with Many (key Helen Willmott helen@madewithmany.org Registered charity
delivery partner)
Not VAT registered
KDAS Ian Luck studio@ianluck.co.uk Registered charity
(partner) Not VAT registered
Kettering Borough Katie Lewis/ Rochelle Katie.Lewis@kettering.gov.uk Local Authority
Council – Events Team Mathieson
Rochelle.Mathieson@kettering.gov.uk
Anna Collins Projects Anna Collins annacollinsprojects@outlook.com Partnership, not VAT
LLP registered
Northamptonshire Martin Lawrence MBE Martin.lawrence11@btinternet.com Registered charity
Heritage Forum
Not VAT registered
(stakeholder)
4
Section 3
Programme Details
3.1 Overview
The need for a cultural programme in Kettering
• Kettering Borough Council undertook studies in 2018 that underpinned the HSHAZ project bid which illustrated
that the existing high street has suffered over the last decade as a result of out-of-town retail developments, and
has resulted in the loss of larger retailers from the town centre. In parallel, like many historic market towns,
Kettering has undergone extensive structural changes that have hollowed out many of the existing functions.
• Community consultation held by the Council in 2019 illustrated how these issues have contributed to a loss of
confidence and poor perceptions of the high street. Current problems faced by the town centre include
fragmented ownership and several vacant but inflexible larger retail units that contribute to a lack of cohesion
between existing retail uses and the public realm.
• There has also been an erosion in quality and character of built heritage at street level; consequently, this
environment provides limited stimuli for street activity and the critical sense of conviviality that Kettering
deserves. Furthermore, the Index for multiple deprivation 2019 indicates that in addition to retail vacancy; living
conditions within some parts of the town centre of Kettering are within the second lowest national tier.
• COVID-19 has exacerbated the problems facing economic and existing cultural activity in the town centre since
HSHAZ funding was committed to Kettering to carry out physical improvements. The combination of these
legacy issues and recent events has increased the need for a programme that will stimulate high street activity
and post-Covid recovery in tandem with the HSHAZ capital improvements.
Existing Cultural Capacity: The need to harness strengths collectively
• There are currently several active cultural organisations within Kettering, Picture the Difference, Friends of the
Art Gallery and Museum, Kettering Civic society and KDAS, to name a few (see the consortia list). Whilst they
provide rich and varied content to a range of audiences; before this programme proposal, there was no formal
connection between these organisations and no existing cultural programme to harness their collective
strengths.
• These existing cultural groups have an excellent reach to a range of different audiences locally; however, there
are harder to reach groups within the community, such as lower-income, LGBTQ, and minority communities
that we seek to engage as part of this programme. There are volunteering opportunities within the area;
however, access to these networks is limited, and the capacity and skills base requires development.
Furthermore, studies by Nesta1 identified Northants as an area with a creative capacity in need of facilities to
enable cultural output.
• Kett-fest is an important and successful annual event that temporarily transforms the town centre. This pulls
together local businesses, arts organisations and community groups that demonstrate the wealth of talent
within Kettering. It illustrates the positive energy that is present but often hidden within Kettering and what
could be achieved if these organisations worked together with a common vision on a longer-term programme.
1
https://media.nesta.org.uk/documents/the_geography_of_creativity_in_the_uk.pdf
5
The proposed cultural programme will invoke the following as aspects:
• Weave together existing programme elements
• Enhance existing programme offerings and the capacity to reach new audiences.
• New programming and commissions
Ongoing town centre initiatives within Kettering that complement the proposed cultural programme
• There are planned HSHAZ public realm works, conversions and streetscape improvements that will run in
parallel with the proposed cultural programme until the end of the programme in 2024. Whilst a separate
project funded by Historic England; both will be mutually beneficial. The proposed programme aims to work in
tandem by complimenting facilities with events when they are opened and in some cases, create content from
the improvement projects such as the restoration of the mosaic and associated documentary.
• The GLAM project involves the extension of the Alfred East Gallery, Library and Manor House Museum and whilst
unconnected to the HSHAZ project this provides new spaces for events and will be linked to some of the
initiatives (see the interactive heritage trail). This improved cultural destination will form an anchor at the
Southern portion of the HSHAZ zone and in combination with a programme of events will help draw footfall
through the town centre.
• The Kettering Town Centre Delivery Plan is in. progress, In addition to HSHAZ, GLaM and the cultural
programme, this involves a further 19 short, medium, and long term projects that will be mainly delivered by
the Council, with some in conjunction with the private sector through section 106 revenue.
3.2 Aims and Outcomes/ How this programme relates to the current HSHAZ programme:
Why Kettering? A unique opportunity to harness significant local creativity in combination with other large cultural
investments to transform a historic high street that has suffered from years of blight.
• The town centre of Kettering has a rich history owing to its non-conformist past and the legacy of its cooperative
movement resulting in early examples of bottom-up innovation, and a legacy from the shoe and boot industry,
and the innovative architecture of Alfred Gotch. Historic images illustrate streets that were active, diverse and
host to memorable public events. The new cultural programme aims to follow in the same cooperative spirit
and proposes a community-led initiative that will bring renewed confidence to the town centre.
• Kettering is fortunate to have many of the foundations for culture-led regeneration programme already in place;
this includes broad local community support, local political support and the cumulative benefit of other culture
led capital projects being undertaken by the Council. Several community consultation exercises have already
been carried out (2018, 2019, 2020) by Kettering Borough Council with over 700 responses indicating unanimous
support for an enhanced cultural offering within the town centre as a key priority.
• A new cultural hub (GLaM) is currently underway at the southern end of the HSHAZ area, In addition to the
HSHAZ streetscape enhancement project. In parallel, several improvement projects are proposed under the
Town centre Plan. These factors present a backdrop of investment and positive momentum occurring alongside
the proposed cultural programme to contributing to its success and linked to the programme content. As
illustrated by the Mendoza review in 2016 Culture led regeneration has been proven to achieve inclusive and
sustainable growth, networking, training and sector development, and the ability to build strategic linkages with
other national projects. This investment that was secured before Covid 19 is now even more relevant and will
act as a catalyst for post Covid recovery creating a real opportunity to make a substantial and lasting
transformation to the high street, and the lives of those who live within the town centre when combined with
the funding for the cultural programme.
A cultural programme that compliments and enriches the HSHAZ project.
6
• There is a real need for the physical HSHAZ improvements to be supported by a cultural programme that will
stimulate economic activity, drive footfall and transform perceptions of the town as recognised by Historic
England this can provide high streets with a competitive advantage.2 This cultural programme will aim to bring
new audiences and visitors to the town, and strengthen the existing audience and visitor engagement through
a coordinated events programme. The influx of new visitors and these events will create new opportunities for
local businesses and investors to act as custodians of the new built and public realm improvements.
• The programme content is aligned with the ethos of community-led cultural regeneration model
recommended by the Grimsay review ‘Build Back Better’ (2020). This report proposes that town centres
and high streets rediscover their community purpose in order to thrive and recover following Covid-19.
The report recommends decentralised decision making and bottom-up networks are the most adept way
to engage local, efforts and energies and encourage entrepreneurship. The report argues for a greater
focus on public spaces and how these can be imaginatively used. This presents a unique opportunity to
celebrate newly completed areas of public realm and streetscape with street theatre, tours, and other
community-led public events to create a sense of collective ownership and care.
• The themes and emphasis of the cultural programme will be strongly aligned with the history of Kettering, its
industries, local stories and events, these will act as a form of interpretation, and help audiences to understand
the place of the built environment within that history.
• A range of new artworks and interactive events, heritage trails and permanent commissions will aim to draw
audience attention to historic buildings and spaces. This programme will aim to differentiate and strengthen
the local experience economy to stimulate creative new uses and future economic activity.
• It is recognised that the success of any events programme is contingent on the ongoing Covid-19 situation, at
the time of writing there is hope that the majority of the programme (years 2-3) will fall after a vaccine is in wide
circulation. This situation will be reviewed quarterly; however, the Year 1 programme of events anticipates a
largely outdoor series of activities along with events that can readily be made Covid secure.
Changing perceptions of Kettering’s high street through new temporary and permanent interventions.
• The programme aims to transform the current perception of the town centre, by creating symbols that celebrate
the rich history of Kettering and encourage locals and visitors to think differently about what the town centre
represents. This approach aligns with the local Government Associations guide to revitalising town centres3.
• Creating memorable experiences can be a powerful way of changing public perceptions. Shops and well-known
public spaces will be used for lively cultural events, and tours and talks. This will create a sense of renewed
investment and signal the high-street area as a place for public life, enjoyment and culture.
• The programme should be clearly representative of the local community. In addition to encouraging the public
to participate in content creation as well as the events, the consortium will integrate activities with local
businesses and groups as part of the process of developing and delivering the programme. This will allow
people to see that Kettering is active with opportunities for the local community to get involved and help shape
the future of their town centre.
• An annual community pop-up shop will showcase a revolving set of exhibitions and talks, this will bring a
welcoming presence to a vacant part of the high street, and will be open both day and night, showcasing local
talent, and interactive projects. An interactive feedback display (in the style of similar interventions such as the
Peckham peace wall) will record feedback from communities and visitors and will hopefully serve as an artwork
in its own right, allowing the community to see how perceptions will change during the period of the project.
• Physical commissions such as the art trail installations will illustrate memories from the local community,
highlighting stories and the significance of buildings and places around the town.
Enhancing capacity; new partnerships, skills development within the community
2 https://historicengland.org.uk/advice/caring-for-heritage/streets-for-all/
3 https://www.local.gov.uk/sites/default/files/documents/5.33%20Town%20Centre_04_web.pdf
7
• The consortium involves a partnership of over 20 organisations (see section 2). The development of meaningful
and lasting formal partnerships will be created with the support of the consortium which aims not only to
facilitate new cultural production but also to create a supportive environment for members to collaborate,
share challenges and learn from each other. The aim of this framework is to increase the capacity and
motivation for these organisations to continue developing and collaborating long beyond the end of this
cultural programme.
• Paid positions will be also be made available as part of this programmes for a branding and social media
resource, which will aim to generate a distinct and lasting identity for the high street and a means to
communicate and coordinate activities digitally. The creation of a new brand for the high street will be an
opportunity to involve the local community and create a lasting legacy.
• Skills development will also be provided to the expanded volunteer pool, as well as opportunities to gain
experience across the consortium. This provides a unique opportunity for members of the community to
develop their skills within the culture and leisure sector through involvement with this programme.
Encouraging a strong and sustainable legacy for cultural activity
• An enhanced cultural volunteer network will be developed within the local area. This initiative will be delivered
in partnership with Tresham College and Museum Development East Midlands (see Appendix B). Cross
fertilisation of existing volunteers between member organisations will occur within a broader network enabling
them to gain experience with different event programmes and areas of interest. This initiative includes resources
to re-skill and up-skill these teams to build the capacity required for a future experience and culture-based
economy on the high street. Research by Prospects (2020) indicated the damage to graduate employment
following the Covid-19 Pandemic, citing two-thirds of graduates will not find work in the year after graduating,
and the increased impacts upon isolation within young adults. This programme will involve targeted
recruitment of a younger cohort of volunteers who in the current economic situation have significantly reduced
opportunities for employment related to their training.
• The cultural programme aims to give members their own collective skills, independence and momentum to
ensure that the coordination of future cultural programmes is self-sufficient. A programme of cultural activities
will continue beyond the end of the cultural programme and will encourage new members to join. This aspect
is integrated into a detailed memorandum of understanding agreed with all members.
• The combination of improvement works, new physical installations and events will aim to inspire confidence
for businesses and creatives to invest in this area long term, and to generate a circular economy-related to
cultural activities within the area.
A cultural programme that will act as a catalyst for change to restore and enhance the town centre:
• The majority of the programme events (activities outdoor theatre events and music performances) will be held
within the HSHAZ centre area creating immediate short-term transformations that aim to catalyse longer-term
changes to vacant areas but also suggest new uses for the pedestrian areas. Historic images reveal the
significance of public events and street life to the character and convivial spirit within the town centre of
Kettering. This programme aims to revive this spirit.
• Increased footfall, new cultural activity and new visitor types would encourage vacant retail units to be occupied
for new creative uses by local businesses and initiatives. This would perpetuate the perception of the high street
as a vibrant place to be. The Grimsey review4 illustrates the power of innovative initiatives where creative ideas
have thrived following temporary events. This includes examples such as Altrincham where existing cinema
buildings were repurposed as local food markets, and pop-up shops have become places where once again in
history local creatives and cooperatives (rather than national chains) can showcase their wares.
• New art installations and an elevated sense of value associated with the streetscape has been demonstrated to
lead to more investment inbuilt heritage by private individuals and businesses5 This will encourage a greater
sensitivity toward new high-quality ground level frontages.
4 http://www.vanishinghighstreet.com/wp-content/uploads/2020/06/Grimsey-Covid-19-Supplement-June-2020.pdf
5
https://www.local.gov.uk/sites/default/files/documents/5.33%20Town%20Centre_04_web.pdf
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• As with many events programmes, ‘fringe’ events out-with this programme are anticipated and will actively be
encouraged and supported where possible.
Enabling community co-creation of the programme
• Community co-creation is facilitated by a range of projects that seek content, stories and involvement from
local people, in addition to interactive events. A community consultation exercise will be undertaken within year
1 to establish formats in which this can be carried out; this will be adaptive dependent upon the physical
constraints that may or may not be in place to control the Pandemic.
• The programme will include openings for the public to input and generate meaningful content, and access a
more diverse representation of heritage through local memories, particularly from harder to reach
communities. This will avoid a reductive or top-down view of Kettering’s history and aims to counteract the
perception that the HSHAZ project or other larger capital projects are being led from the top without
involvement.
• Amongst others, the consortium has engaged delivery partners (Made with Many) who have experience in
targeting communities with a record of low engagement and running accessible community events both
digitally and in-person
Accessible for all: Bringing awareness of Kettering’s heritage and creative content to new audiences
• The existing members of the consortium currently have a significant reach in the area (please refer to appendix
G’s illustration of reach) and cover a very diverse range of communities and audiences. When brought together,
this includes youth organisations, local artists, special needs groups, families and special interest groups.
• The cultural project aims to complement this by targeting hard to reach audience areas, where engagement is
currently low in relation to heritage and culture. These include lower-income groups and those at a higher
disadvantage or with additional needs, LBGTQ groups and minority communities within the Kettering area. In
order to obtain this expanded reach, the consortium has specifically chosen delivery partners (Made with Many,
Tresham college, Youth works, The UK Film School) who have experience in engaging these groups. The benefits
of including these groups as part of the creative production process will integrate diverse voices into the
storytelling process, and in a reciprocal manner, improve skills, knowledge and build social capital.
• New delivery partners will help other members of the network to develop the capacity also to reach audiences,
that were not previously possible. The new audiences will benefit from existing content, and existing audiences
will benefit from a greater network, new content and increased creative activity.
The future: A re-energised creative high street that the local community can be proud of and nurture for years to come.
• The cultural programme aims to transform perceptions of Kettering’s high street and its history but also that an
appreciation of ‘heritage’ is a shared and accessible phenomenon. Through community involvement, this
programme aims to represent everyday memories of the community and re-frame forgotten parts of Kettering
in a fun and engaging way. The programme will cultivate increased civic pride and enable the community to
further become the custodians of their high street.
• The programme will change perceptions of the town centre, not only as a secondary retail space but as a place
that people visit to experience an offering unique to Kettering that cannot be replicated online or in a shopping
mall.
3.3 Stakeholders and Partners
Please note – the term stake-holders are used here to mean any interested parties as well as anyone who has a financial
relationship with the project or wider scheme.
9Members:
Kettering Borough Council- Accountable body.
Wicksteed Park (WP)
Wicksteed Park is wholly owned by Wicksteed Charitable Trust, established in 1916 by Charles Wicksteed, a successful
engineer, entrepreneur, and inventor, and it is a Grade II English Heritage Listed Park & Garden. Wicksteed Park has
played a significant role in people’s daily lives for almost 100 years, having officially opened in 1921, it offers free access
to its rich 147 acres of heritage landscape and invites over 850,000 volunteers per year.
Picture the Difference (PtD)
Picture the Difference (PtD) is a Kettering-based, community interest company offering the creative and performing arts
to young people and adults with additional needs. They take their work into the community, giving participants the
chance to volunteer, skill share and to develop both personally and professionally.
Their core values focus on people, places, purpose and participation.
Friends of the Art Gallery and Museum (FOAGM)
The Friends of Kettering Art Gallery and Museum is a registered charity founded in 1951. Its main purpose, and central
to its constitution, is to provide assistance to the Alfred East Gallery and Manor House Museum in Kettering by way of
funds for the acquisition, conservation and restoration.
Friends of the Kettering Library (FOKL)
The Friends of Kettering Library (FOKL) plays an active role in promoting and supporting the Library Service in Kettering.
Kettering Civic Society (KCS)
Kettering Civic Society is a voluntary organisation with charitable status that was established 51 years ago. Throughout
these years the Society has collaborated with Kettering Borough Council, the local community, businesses and
organisations to fulfil the following aims and objectives in its constitution
• To promote high standards of planning and architecture in or affecting the area of Kettering.
• To educate the public in the geography, history, natural history and architecture of the area of Kettering.
• To secure the preservation protection development and improvement of features of historic or public
interest in Kettering and promote civic pride.
Key stakeholders and delivery partners:
HSHAZ Project Manager-John Udall
John Udall comes from a conservation background and is now the Project Manager responsible for delivery of the High-
Street Action zone capital project programme.
Made with Many; delivery partner for the community pop up shop
Made with Many is a community-led arts programme which produces events and activities designed to surprise, delight
and inspire. MWM aims to encourage more people than ever before to take the lead in experiencing, creating and taking
part in high-quality arts and cultural activities. Through conversations with local people and community decision-
making panels, Made with Many puts the community at the heart of commissioning artists and producing new and
exciting events.
Tresham College: delivery partner for the FOAGM/WP training initiative
Tresham College is part of The Bedford College Group, also comprising Bedford College, Shuttleworth College, The
Bedford Sixth Form, The National College for Motorsport and The Learning Partnership. They are a College of Further
and Higher Education with campuses in Corby, Kettering and Wellingborough in Northamptonshire. The college has
over 10,000 part-time and full-time students, and they strive to deliver the highest quality teaching and learning
experience for all students and staff.
Museum Development East Midlands: delivery partner for the FOAGM/WP volunteer training initiative
MDEM support museums towards a sustainable future, by running a suite of targeted development programmes, grant
funds, training opportunities, support for county forums, advice, information and one-to-one support to help deliver
10the Arts Council’s five goals and priorities. Museum Development East Midlands advocates stake holders and associated
organisations, the value and role of the rich diversity of museums and heritage sites.
Kett-Fest
This is an important community festival which brings street performers, performance artists, art and yarn bombing, live
music, creative writing for all, author readings and advice, art and photography exhibitions, burlesque dancing, KettFest
sausage, flash opera, fire throwers, theatre and much more to the people of Kettering and the surrounding areas! They
bring the arts to businesses by creating positive collaborations within our community. This festival has already had a
huge impact on the town with many events over the long weekend in July being free and accessible to the whole
community.
Carole Miles: local artist; commission ‘Art in the Town’ with Kettering Civic Society/Wicksteed Park
Carole is an artist in the public realm. Carole works as an artist in the community, across many artforms including
mosaics, print, textiles, murals, up-cycling, arts-based public engagement, walking/wellbeing projects. The work is often
informed by research, social history, local history, family histories and exploration of the place. Carole works with all
ages and abilities and has an open, engaging personality, to bring out the best in all participants.
UK Film School: Delivery partner for the ‘The Story of the Mosaic’ documentary
UK film school is the leading film school for highly practical and creative film courses that guide students in their journey
into the industry and equip them with the skills needed to produce professional films and moving content. We have
been delivering courses for over 10 years and our residential film school for young people attracts students from all over
the world. Mentors are experienced, industry professionals who are highly skilled in mentoring students in all aspects of
the filmmaking process.
Northamptonshire Heritage Forum
The Northamptonshire Museums and Historic Houses Forum is a vibrant and friendly exempla organisation which has
been set up to provide support and representation for the benefit of its members. The Forum is run by a dedicated
volunteer committee with a Chair, Secretary and Treasurer. Our Patron is HRH The Duke of Gloucester GCVO.
KDAS
Kettering & District Art Society is one of the oldest Art Societies in the country.
They are primarily an exhibiting Society which today has approximately 110 members. Some are professional and semi-
professional artists; others are amateurs who produce work of high standard and wide diversity. We organise regular
exhibitions, art shows and workshops and hope to collaborate with the consortium as the programme develops.
Other notable consultees/stakeholders
St Peter and St Paul Church, Fuller Baptist Church, Kettering Futures Partnership, Kettering Centre Town Partnership,
Kettering Arts Centre, Retail owners and operators, Local businesses.
3.4 Project Plan
• Please refer to Appendix A for the full overview of the programme and Appendix E for the project
summary task list.
3.5 Outputs
• The combined projected audience reach over the course of the programme is in excess of 150,000.
• The total number of events totals 578
• Please refer to Appendix B for outputs and a breakdown of information for each event audience
numbers against each event.
3.6 Communication and Marketing
• The communication and marketing strategy aims to build upon existing communications structures within the
consortium, expanding these and enhancing their reach. A new consortium brand and active social media
11channel will be dedicated to the programme, led by new resource secured through this programme and in
addition to members existing channels.
• The strategy will involve a mixed methodology to mitigate digital exclusion and will include member and council
websites, social media, flyering and the local and national press network, including the local ‘What's on’
publication and local community radio station. This strategy will ensure that no sectors of the community will
be excluded through a lack of access to digital platforms. Younger audiences who are more digitally adept will
be targeted as part of the technological events that are proposed with messaging and branding targeted to
attract their involvement.
• The communications strategy will also aim to use existing business platforms and town centre partnership
communications networks. These complimentary links will be established during the first year. Kettering
Borough Council will also support the events through ‘this is Kettering’ Twitter (currently 2629 followers, and
Facebook 9042 followers), and its own Twitter account (5065 followers). The GlaM project communications will
be linked to the programme of events, and the Art gallery and Museum currently have over 1700, and 1900 twitter
and Facebook followers respectively, a number which is set to increase when they services are re-launched in
2022.
3.7 Community Engagement
• A programme of community consultation was undertaken by Kettering Borough Council in 2019 which
received over 700 responses, this indicated unanimous local interest and support for enhancements to be
made to the town centre area and cultural quarter comprising the art Gallery, Museum and Library. Further
consultation that was carried out through KBC’s website in 2018 and 2019 received 300 responses indicating a
clear alignment between the HSHAZ projects and priorities identified by the community. A summary of
consultation to date includes:
o Town Centre Conference Oct 2017 which informed the development of the TC Delivery Plan 2018-25
o Summer 2019 – Town Centre Public Survey – results fed into a series of recommendations which the
councils approved at committee
o Dedicated HSHAZ engagement conducted in Winter 2019 (included, heritage trail pilot with children)
o Feb 2020 Town Centre Conference #2 which re-engaged stakeholders, provided progress update and
engaged people re cultural-led plans
o KBC has launched a further survey in December 2020 which aims to help the consortium to
understand frequency of usage
• To date significant consultation has been conducted with the local community, this has been positive and it is
intended that the consultation strategy for the cultural programme will build upon the foundations of this, but
also seek to reach groups of the community that have not actively participated so far. In addition to ongoing
community engagement being undertaken by Kettering Borough Council, the consortium is already consulting
existing members of the volunteer pool with regards to what specific training is needed and consulting their
audiences on aspects of the cultural programme.
• The cultural programme will include a number of opportunities for the public to feed into the programme to
develop content, but also through the volunteering network directly participate in the delivery of the events.
(refer to Appendices A and B). Our community pop up delivery partners Made with Many are experienced at
developing strategies that ensure broad and meaningful participation.
• Specific areas where the community will be involved include both temporary events and permanent artworks,
examples include the community pop-up shop where MWM will consult via a community panel made up of local
business owners and focus groups, the art trail community panels and engagement on the theme of the
exhibitions within the town centre during years 2/3.
3.8 Impact and Evaluation
• We understand that the monitoring and evaluation of the impacts and effective reach of the project are
fundamental to its success. This process will be undertaken at annual, quarterly and monthly intervals and will
relate to the programme outcomes, which will be developed into a series of key performance indicators.
12Refer to Appendix A for the project plan, and Appendix B for the programme outputs. The following is the
anticipated output:
o There is a projected total of 578 events over the three-year period.
o There is a projected total audience of 151,407 representing an investment per head for historic England
of £0.79, with match funding; this is uplifted to a spend of £1.13 per head.
Data Collection to allow quarterly review
• An evaluation template is being developed for use by all members to provide a consistent means to collate
information from audiences, participants and cultural professionals across the programme (in line with data
protection guidelines). KBC has town centre footfall monitoring capacity to provide feedback on the anticipated
numbers within the high street. Made with Many will utilise ‘The Audience Agency ‘to collect key data to
understand further who our audience is during the community pop up shop in year one which will, in turn, be
analysed in terms of reach, comparison and inform the subsequent years programming.
• The recruitment and training of volunteers will also be monitored; an outcome is that the volunteer programme
will strengthen the capacity of members to deliver against outcomes and that the pool of volunteers will
develop an enhanced range of skills. The variety of skills and experience obtained through training but also
involvement in events will be recorded to quantify how capacity is being developed and inform how the
programme will be adapted in years 2/3.
The management of this information and how it will be reviewed is explained in 3.12 performance management.
3.9 Related Projects and Programmes (Interfaces)
• Kettering High Street Heritage Action Zone
• The programme of capital works being delivered via the HSHAZ project team.
• The community engagement strategy, (Linked to the cultural programme)
• The Public realm / mosaic project, (linked to the cultural programme -refer to Appendix A)
• Community pop up shop/Kett-fest coordinated with public realm programming
• GLaM programming in general once open in 2022
• Kettering’s town centre delivery plan 2018-2025 has 19 projects targeted
• Kettering Town Centre Partnership to act as a key link to local business and consortium will continue to
identify key stakeholders.
GLaM The Alfred East Gallery, Library and Museum
This project was awarded £3million: Funding will revitalise and extend GLaM by creating flexible work/exhibition
space, engaging with educational institutions, and developing a programme of events to strengthen community links.
The total project is worth £3.6m and over the next two years will deliver transformational improvements to the
facilities. The project’s objective is to revitalise and extend GLaM to become a creative and cultural anchor for North
Northamptonshire, which provides a blend of cultural amenity space and teaching facilities while protecting and
enhancing the historic fabric of the buildings. GLaM is one of 12 projects funded in the South East Midlands (SEMLEP)
region.
Kettering Town Centre Delivery Plan;
The Town Centre Delivery plan is designed as a high-level plan that sets out the priorities for investment in the Town
Centre going forward to 2025. The 19 projects in the Delivery Plan reflect feedback from consultees at the Town Centre
conference in September 2017, take advantage of emerging development opportunities as key sites become available
and prioritise investment plans for the future. This strategy was pivotal in building the foundations for securing the
HSHAZ funding from Historic England and the GlaM funding from SEMLEP.
133.10 Sustainability and Legacy
An integrated network of cultural organisations and local businesses that drive footfall to enhance people’s experiences
of the town centre as a means of contributing towards a secure future for the town centre.
The sustainable legacy of the cultural programme will be built upon the enhanced capacity through training and strong
networks that will be created. A detailed memorandum of understanding was agreed (reviewed bi-annually) with all
members and commits to an ongoing programme of cultural activities and encourages new members to join. The
programme aims to normalise a collective drive and momentum rather than one lead by any one party to ensure that
future coordination is self-sufficient. In summary, alongside this rich, connected cultural network, the legacy will be as
follows:
• An established consortium network with the capacity to secure future funding
• Interactive Heritage Trail
• Art in the town semi-permanent installations
• Restored mosaic and accompanying documentary
• An active developed volunteer network with a new cohort of younger volunteers
3.11 Project Team and Experience
Rochelle Mathieson: Rochelle has worked within local government since 2009 and in this time, has been responsible
for securing £80m worth of competitive external funding to support the progression and development of non-statutory
initiatives benefiting communities and businesses. With a creative background, Rochelle strategic leads both the
Economic Development and Cultural Services within Kettering and is passionate about maximising the role cultural-
led regeneration has within successful place shaping, whilst supporting the development of a robust and sustainable
voluntary and community sector, which are fundamental to creating places that people want to live, work and enjoy.
Anna Collins: Cultural Projects Implementation Manager (representing KBC)
Anna has responsibility for coordination and facilitation of the consortium and its members in the development of the
programme, throughout planning and delivery and for the monitoring and evaluation phases.
Anna has over 17 years’ experience in cultural event delivery having started her career with the Ambassador Theatre
Group and Glasgow Cultural Enterprises running The Royal Concert Hall, City halls and the Old Fruitmarket amongst
others. More recently Anna led the planning, build and event delivery of a London 2012 Olympic Training Venue and
Commonwealth Games 2014 Competition venue. Anna now offers a client-side consultancy service focused on cultural
event delivery and capital project programmes. Clients include Mountview Academy of Theatre Arts, The National
Theatre, Cambridge Arts Theatre, Tobacco Dock London.
Katie Lewis KBC’s Event Officer
Katie delivers KBC’s annual event programme and will assist in providing support and guidance through the delivery
phase of the project. Katie is also responsible for monitoring footfall within the town centre and will coordinate this data
on behalf of the members
Monica Ozdemir is the Secretary for Kettering Civic Society and also sits on both the consortium project team and
HSHAZ project board to ensure the two programmes are knitted together.
Martin Lawrence MBE
Martin Lawrence brings significant experience to the team and acts as a ‘critical friend’ for the consortium. Martin is a
retired local government officer and school governance professional. He has supported 10 interim executive boards and
has more than 20 years’ experience as a school governor in both primary and secondary schools. Appointed an MBE in
the New Year’s Honours 2016. Honorary Fellow, University of Northampton 2016. Freeman of the City of London 2004.
Liveryman Worshipful Company of Stationers and News Paper Makers 2004.
Martin is also the Museum Development Director for the Wisbeech Museum and has overseen projects funded by the
National Lottery Heritage Fund, The Esmee Fairbairn Collections Fund, the Museums' Association, the Arts Council,
England, the Association of Independent Museum, SHARE Museums East and Cambridgeshire Family History Society.
14He also leads partnerships with external organisations, including Cambridge University Museums and Cambridge
University Library.
David Brown
Chair of the Friends of The Art Gallery and Museum. A former General Practioner, David has been running town and
cemetery tours over the last five years. He co-runs a pop-up exhibition space ARTworks within the local Newlands centre
in partnership with KDAS and brings significant experience in volunteer management to the project team.
Tracey Clarke
Community and Heritage Manager Wicksteed Park
Tracey has 30 years’ experience in developing and delivering cultural event programming. Tracey has successfully
delivered community event programmes at Wicksteed Park for the last five years and secures funding from the NHLF
each year to support these activities. Tracey also raised significant funding to build a brand-new community and
learning space in 2018 to support these activities. Tracey brings significant volunteer management experience with an
existing pool of 120 volunteers.
3.12 Performance Management
• A Memorandum of understanding (appendix F) sets out a clear governance structure. This will be lead through
monthly consortium meetings where members will review progress and make decisions. Kettering Borough
Council will act as the accountable body and will facilitate this process.
• Key performance indicators will be established collectively through the consortium and will relate directly to
the aims listed in section 3, graded against cost, time and quality metrics. These indicators will be reviewed
quarterly as a means to ensure that the aims of this project and those of the HSHAZ cultural programme funding
are substantively met.
• Milestones and progress reports will be established (see task list Appendix E) in relation to a detailed
programme. These will be monitored, and a critical path evaluated at regular intervals.
• See Appendix C for the budget and Appendix D for the risk register. Risk and budget review updates
will be undertaken on a monthly basis.
3.13 Please confirm all Consortia members and delivery teams have:
n Health and Safety Policy Statement ☒
n Equal Opportunities Policy Statement ☒
n Where relevant that all Disclosure and Barring checks have been undertaken ☒
3.14 Please confirm you are enclosing the following supporting documents with your
application:
These documents are required elements which should be submitted along with your application for grant funding
n Programme Timeline ☒
n Risk Log ☒
n Task List ☒
n Cost Breakdown ☒
153.15 Declaration
Your completed application form must be signed by the person within the Cultural Consortia lead organisation who
has the authority to approve this application.
Date of application
11/12/2020
Signed Certification by an appropriate person within the organisation
Print name
ROCHELLE MATHIESON
Date of signatory
10/12/2020
16Key Objectives Checklist
Community Co-Creation
Volunteer opportunities
Enriches HSHAZ project
Permanent installation
Widening participation
Expaning audiences
Skills development
FOAGM Interactive Heritage Trail Y Y Y Y Y Y Y
Picture the Difference: The Knibb Talks Y Y Y Y Y
Wicksteed Park Regatta Y Y Y Y Y
Wicksteed Park 'By the Sea' @Play Festival Y Y Y Y Y
Picture the Difference (PtD) A Dragon's Tail- Interactive outdoor theatre experience Y Y Y Y Y
Picture The Difference The Name We Call Ourselves @ Kett-fest Y Y Y Y Y
Picture the Difference Planting and Dancing Shoes Y Y Y Y Y Y
The consortium @ KETT-FEST commission TBC Y Y Y Y Y Y
Wicksteed Park Busking Trail @ Kett-fest Y Y Y Y Y Y
KCS Art in the Town with Wicksteed Park and guest curator Carole Miles Y Y Y Y Y Y
Wicksteed Park Art in the Park @ Kett-Fest Y Y Y Y
KCS The story of the Mosaic : documentary with delivery partner UK Film School Y Y Y Y Y Y
Wicksteed at War Film community film event Y Y Y
Wicksteed Park Soap Box Derby Y Y Y Y Y
Consortium volunteer initiative led by FOAGM/WP + delivery partner Tresham and MDEM Y Y Y Y Y Y
Consortium commission : Made with Many - Community pop up shop and exhiibition Y Y Y Y Y Y Y*
Wicksteed Park's Alternative Olympics "It's a Knock out!" Y Y Y Y
Wicksteed Park Play Festival 2022 Y Y Y Y Y Y
* Potential to move exibitions to GLaMCultural programme reach
BAME
Picture the difference
HAZAppendix A Project Plan
Kettering HAZ Cultural Programme 'What’s in a Name' Project Plan
Year 1 2021 Year 2 2022 Year 3 2023 Year 4 2024
Launch Year Engaging Audiences Celebrating the High Street Reflection and future
Reflect and consolidate the cultural network of
Develop an event delivery framework and strategy for all members. Test
A celebration of the high street, drive footfall to the town centre through a organisations. Review ongoing cultural
the programme, build the consortium membership, consolidate existing Strengthen audiences, widen participation and reach, raise awareness of HAZ and
Key objectives diverse cultural programme of activities for the whole community and strategies and funding opportunities to continue
partners and forge new links to other organisations to assist the group to mark the opening of the GLaM project
beyond. Complete a review of funding opportunities for year 4 and beyond. and build capacity for the consortium and
meet our shared objectives.
implement new strategies as required
Public realm contractor appointment and construction, Street scene Public realm and street scene completion. Residential conversions, shopfront HAZ impact report and ongoing strategy
HAZ capital works key milestones Public realm and street scene in use with Mosaic displayed
procurement. Residential conversation/shopfront improvements improvements, Mosaic launch review, capital programme closes
Quarter Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
Month 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 I
Strand Activity m Costs 2021 Costs 2022 Costs 2023
FOAGM Historic Guided Tours ; Town and Cemetry p Match funding Match funding Match funding
R a
FOAGM Interactive Heritage Trail R R e £5,000 £5,000 £2,000
FOAGM Heritage Festival and History Day c Match funding Match Funding Match funding
e e v
Heritage Picture the Difference: The Knibb Talks t £2,000 £2,000 £2,000
v v i
Wicksteed Park Regatta i i e £1,000
Wicksteed Park 'By the Sea' @Play Festival r £300
e e w
Picture the Difference (PtD) A Dragon's Tail- Interactive outdoor theatre experience e £4,930
w w
Picture The Difference The Name We Call Ourselves @ Kett-fest p £150 £150 £150
p
Picture the Difference Planting and Dancing Shoes o £690
p p e
Creative The consortium @ KETT-FEST commission TBC r £4,500 £4,500 £4,500
e e r
Wicksteed Park Busking Trail @ Kett-fest t £100 £100 £100
r r i
KCS Art in the Town with Wicksteed Park and guest curator Carole Miles i i o £11,550
KDAS Summer Exhibition @ ArtWorks with FOAGM a Match funding Match funding Match funding
o o d
Wicksteed Park Art in the Park @ Kett-Fest n £100
d d
KBC Bands in the Park d Match funding
GLaM opening Match funding Match funding Match funding
r
Film KCS The story of the Mosaic : documentary with delivery partner UK Film School £5,000 £3,550
e
Wicksteed at War Film community film event £300
v
KCS launch: Opening of the Mosaic, HAZ zone in partnership with the HAZ project P r o g r a m m e T B C w i t h H A Z Match funded Match funded Match funded
i
Wicksteed Park Soap Box Derby £500
e
Consortium volunteer initiative led by FOAGM/WP + delivery partner Tresham and MDEM £4,500 £4,000 £1,500
w
KBC Play days Match funded Match funded Match funded
Consortium commission : Made with Many - Community pop up shop and exhiibition £10,000 £10,000 £13,500
Community Consortium volunteer celebration weekend/recruitment drive led by WP £200 £200 £200
KBC Christmas Light Switch on Match funded Match funded Match funded
Wicksteed Park's Alternative Olympics "It's a Knock out!" £200
Wicksteed Park Play Festival 2022 £500
KBC Easter Trail Match funded Match funded Match funded
Subtotal £51,020 £30,000 £23,950 £104,970
Planning/Commissioning Branding/PR/Social media £15,000.00
Set up Total £119,970
Activity
New programme content
Enhanced existing programming
Existing programme with new
collaborations between membersAppendix B Outputs
Kettering What's In a Name Cultural programme outputs
Number of sessions/events per year Timescale Engagement categories and numbers Partnership
Year Audience physical per Audience Digital per
Activity Description Output Start date End date Professionals per annum Participants per annum Total audience Success criteria Monitoring and Evaluation Community engagement and Marketing Delivered by
annum annum
1 2 3
Interactive QR codes to be linked to mounted plaques around the town centre. Link to HAZ project who have also plans for interactive points as part of the public
realm and street scene updates. The project is based on the very successful Monmouth Interactive heritage trail as the first Wikimedia town. Raising awareness
of Kettering's significant heritage as a non-conformist town and link to the shoe and boot industry. Free for all users. Opportunity for local business's to invest
and become one of the points of interest within the trail highlighting what shop units were previously used for and what they offer now. Which points of interest Up to 50 notable points of interest to be
will be consulted on in the first two years with partner organisations and via the Community pop up shop's engagement strand. FOAGM also deliver a Branding and social media support built
connected via this Heritage Trail from past Engages the community and changes
programme of town and cemetery tours which will utilise the heritage trail route. HAZ have run a pilot scheme via local schools to raise awareness of the local into the consortium budget. FOAGM
and present. This project will be a their perception of Kettering and
area for younger generations, the feedback from this pilot scheme will feed into this project in the planning stages. FOAGM existing website will support the have an existing website platform which Friends of the Art
permanent contribution to the heritage of Research to commence what makes their town unique. Drives
technical infrastructure for this programme and discussions underway regarding linking to other members online platforms. Friends of the Art Gallery and Website /QR codes monitoring. Ability to monitor received 1000+ hits per month. Plaques Gallery and Museum
the town for many years to come. Raises in the first quarter of footfall to the town centre for both
Museum to coordinate and deliver this event with support from the Manor House Museum, Northampton Heritage Forum, Kettering Civic Society, Kettering which sites are of most interest for the programme. themselves will raise aware and with support from the
awareness of local heritage and what 2021 with the technology locals and visitors. Raises awareness
Council, HAZ project and Kettering's Business Town Partnership. Kettering Station. Community pop up shop will be used to provide community engagement strand to be consortium members,
makes Kettering unique. Engages a wide and first set of plaques 20 in the of the local heritage of the town
10 professionals, historian, printer, 30,030+ across the feedback on the heritage trail. FOAGM to provide a delivered as part of the yearly Northamptonshire
FOAGM Interactive Heritage Trail range of audiences from schools to families to be delivered by planning/commission 5000+ per annum 5000+ per annum centre and HAZ/GLAM
digital support and marketing three years and beyond yearly report of data collated from the website. community pop-up shop where the final Heritage Forum,
to older generations who have links to these Autumn 2021 and the phase projects/widens audience reach and
Opportunity to link to the Audience agency if points of interest are to be decided via a Kettering Town
touch points and drives footfall to the town second set due for is accessible to any smartphone user.
postcodes are collated TBC during the planning community consultation/panel process. Partnership, HAZ
centre for both the local community and Autumn 2022 post Creates a clear legacy for Kettering.
phase of the project Discussions with KBC and the Manor project team,
visitors from further afield. Engages community consultation Reduces social isolation by offering
House Museum underway for when Kettering station
FOAGM and Northamptonshire Heritage an engagement opportunity for
GLaM opens in 2022. KBC What's On
Forum volunteer pool as well as the volunteers
Guide feature planned.
consortium volunteer pool.
Branding and social media support built
All Picture the Difference creative Consortium template for audience and workshop
into the consortium budget. PtD have an
events promote positive well-being feedback to be collated by PtD as part of the
existing website and active social media
A series of yearly storytelling events to promote inspirational autobiographical 10 minute stories from a range of people in the local community. Inspiration for and fun. Raises awareness of local monitoring this will include data on numbers,
platforms. Community curation and co-
this event comes from TED Talks and The Moth storytelling events in the USA. The first event will be mostly known storytellers and spoken word performers, stories from the local area connecting demographic and audiences will be asked to rate
creation is at the fore-front of what PtD
however, in the run up to the event, some members of the public will be invited to 'pitch' their story ideas and then get a chance to hone their story content and Six writing /delivery workshop and two people to places. Raises awareness of their experience in a simple, fun visual way without
2 x PtD/Youthworks Creative already deliver, they will engage Picture the Difference
delivery skills through participating in one of six writing workshops. Run in conjunction with Youthworks who have strong links with the local BAME and LGBTQ events for audiences. Radio broadcast and October each year date local heritage and history and those intruding on their evening out. Existing social media
Picture the Difference Knibb Talks 8 8 8 Professionals plus 2 x Storytelling/Poet 20 x storytellers 120 2000 6432 different communities and widen reach in partnership with
communities. Each series will focus on different community groups The event will be to a live audience but recorded and edited for later viewing online. An social media streaming on existing PtD TBC communities that live within it. platforms monitored and feedback requested. If
Professional = 4 by delivering this event with Youthworks Youthworks
audience Q&A session may follow. The event will be transmitted via community radio Revolution Radio FM in Northampton - either live or as a featured podcast - platform. Volunteer opportunity. Widening participation by engaging numbers and feedback is successful ambition to roll
who will also use their social media
and possibly streamed live online via PTD social media platform. The audience for this event will reflect the theme of each session and whose stories we are members of the community and these events out more regularly. PTD report post
platforms to connect with audiences
telling. sharing stories from all people across event which monitors numbers, demographics,
and potential participant groups. KBC
backgrounds, religions, ethnicities, feedback and engagement levels and looks for
What's on Guide and 'This is Kettering'
gender, sex opportunities to expand the programme
website.
Delivered by
Full day event which celebrates the
Drives footfall to Kettering and Consortium template for audience and workshop Wicksteed Park
centenary year of Charles Wicksteed and
Wicksteed Park, raises awareness of feedback to be collated by WP team as part of the Community and
Wicksteed Park. Raises awareness of the
Wicksteed Parks significant history monitoring requirements, this will include data on Branding and social media support built Education department
Wicksteed Park Regatta is a Centenary celebration event which was last delivered in 1921. A big celebration weekend to mark the parks centenary which includes significant contribution Charles Wicksteed
and heritage, encourages partnership numbers and demographics, engagement and into the consortium budget. WP have an as part of a wider
re-enacting the regatta, water based activities including rowing competitions, swimming, water polo, rowing lessons. Traditional country fayre atmosphere, made to the local area as well as to children
working with other local groups, participations and audiences will be asked to rate existing website and active social media programme in
picnics, performance and heritage imagery. Community stands for WI, Grow you own, Gardens Trust, Sea Cadets. A carnival float and other town centre all over the world, engineering and nature.
Wicksteed Park Regatta 20 activity sessions August 23rd/24th 2021 20 200 5000 1000 6220 upskill opportunity with WP rowing their experience in a simple, fun visual way without platforms as well as links into many partnership with the
activities will connect the town to the park. This is a large event which is funded through the WP budgets but requires specific support being sought to allow Widens participation in engaging various
lessons offered, promotes community intruding on their day out. WP park also generate local community groups who use the local Sea cadets.
community groups to participate without any entry fee barriers. This event will bring in families, older generations who wish to reminisce, boating enthusiasts community groups to park activities. Builds
engagement and health and well data on general spend per head during large scale park for various activities. KBC What's Women's Institute,
and those connected to the community groups involved. capacity in linking various community groups
being. Reduces social isolation for events via the car park and cafe operations. Existing on Guide and 'This is Kettering' website Kettering eco group,
including the sea cadets, rowing club.
visitors and WP existing volunteer social media platforms monitored and feedback greenpatch. Gardens
Women's institute, Grow Your own and
pool. requested. trust. Pet / dog show.
engages WP existing volunteer pool.
Animal shelter
This pop up will form a key part of the
over-arching consortium programme,
involving the community in decisions
Focus on Made in Kettering and that relate to the following year's
celebrating local talent, raising programme for instance what the
awareness of what makes Kettering theme of the pop up shop will be for
unique and the organisations that years 2/3. What commission they would
An empty shop takeover, showcasing new work co-created with local communities, work of cultural consortium members and local voluntary arts groups. The
contribute to this. Connection to the like to see for Kett-fest in years 2/3.
focus of this will be 'Made in Kettering' utilising local talent. Open for 3-4 days a week over a 4-week period. Year 1 will test a variety of different approaches and
HAZ project and raising awareness of Post pop up consortium evaluation and feedback What points of interest do they wish to
event styles (a mix of exhibitions, talks and workshops) dependent on what is feasible within COVID restrictions, and use that learning to build a programme for Estimated to host 10 co-creation
the culture led regeneration process collation via MWM who will collate data on levels of be included in the Interactive Heritage
years 2 & 3. Year 1 will have a thematic focus on oral histories, (memories of the town centre etc) and include one artist commission (selected by a community workshops, 16 exhibition days, 4 shop events
and projects. Widening participation engagement/audience numbers, demographics of Trail. Raising awareness of the story of
Consortium Commission: Community Pop- panel inc the consortium from an open call) to work with local community groups and schools to create a flagship exhibition/installation around the 'card-board per year. Acts as the central point for
1 commissioned local artist, 6 utilising MWM's existing connections audiences/participants /perception of town centre the Mosaic in advance of its unveiling in Consortium members,
Up town centre. Year one delivery partner town' theme. Themes for further years will be developed through consultation. Exhibition could also have an online 'highlights' for those unable to attend in community engagement for years 2/3 July/August during school
30 30 30 artists/facilitators, 2 MWM producers= 350 2000 1500 11,577 into harder to reach communities. and what local communities and visitors ambition Meadow Road as part of the HAZ Made with Many, HAZ
Made with Many: Exhibition Card -Board person. The shop in general will play a pivotal role in delivering community engagement for the consortium programme and membership. It will also be used to programming and commissions. Drives holidays
9 total Engagement with the town centre for the town centre is. MWM to collate postcodes project. Raising awareness of the project
Town link to the HAZ community engagement workstream to ensure both projects are well connected and communicated to the wider community. A wall will be footfall to the town centre and creates a
business owners. Drives footfall to for visitors to the shop and feedback key data on regeneration works to the town centre,
curated to demonstrate consortium event feedback each year in the style of the 'Peckham Peace Wall' as a visual demonstration of what has been achieved. clear link to the HAZ project and programme
the town centre aiding post covid audience demographics for comparison each year public realm and GLaM projects and
Signposting to other key partners and health and well-being initiatives to be present. Years two and three delivery partner to be confirmed. Opportunity to of work. Volunteer opportunity.
recovery and demonstrates why the for the community pop up. signposting to local business,
integrate local business's within a community panel to inform years 2/3 pop up programme. Volunteering opportunities for the Consortium volunteer initiative.
high street and it's visitors are pivotal consortium members and partners. The
Made with Many have been selected as the delivery partner for this event due to their experience at reaching audiences in areas of lowest engagement.
in future-proofing is a thriving local pop up shop will form a key part of the
community. Volunteer opportunity for consortium PR strategy, supported by
the consortium training the branding/social media resource and
initiative/reduces social isolation. member/partner existing online
platforms. KBC to support and showcase
this event in the local 'What's on' guide
and 'This is Kettering' website.
Consortium template for audience and workshop
feedback to be collated by WP team as part of the
monitoring requirements, this will include data on
Drives footfall to Kettering and
numbers and demographics, engagement and Branding and social media support built
Wicksteed Park, raises awareness of
participations and audiences will be asked to rate into the consortium budget. WP have an
Three days of events and activities including Wicksteed Parks significant history
This is another event in the wider Wicksteed centenary celebration programme to mark the official opening of the park in May 1921. The wider event focuses on 20 ( comprise artists, performers, their experience in a simple, fun visual way without existing website and active social media Consortium members,
Wicksteed Park 'By the Sea' @Play 10 workshops and 8 activity sessions with and heritage, promotes community
the playground and lake which will involve street performances, talks and an art installation by local artist Susan Williams. National press involvement and 18 29th-31st May designers, Wicksteed leisure designers 1000 5000 500 6520 intruding on their day out. WP aim to ascertain platforms as well as links into many NHF, Consortium
Festival wider ' do it yourself' participation engagement and health and well
opening of heritage play equipment based on Charles original designs. Budget for additional frames and print costs for displays in the station and town centre. input) whether visitors visit both WP and town or only WP local community groups who use the volunteer initiative
opportunities. Volunteer opportunity. being. Reduces social isolation for
when visiting. WP park also generate data on park for various activities. KBC What's
visitors and WP existing volunteer
general spend per head during large scale events via on Guide.
pool.
the car park and cafe operations. Existing social
media platforms monitored and feedback
requested.
Engaging a family audience with
interactive theatre content and
puppets. The quest will take place
around the town centre and raise Consortium evaluation data collection, audiences
The production, 'A Dragon's Tale', will awareness of key locations within the will be asked to rate their experience in a simple,
be an interactive experience, involving audience participation. It will take the form of a town. All creative events promote fun visual way without intruding on their day out.
quest, so that members of the public encounter different characters and dragon puppets positive well-being and fun. A full Existing social media platforms monitored and Branding and social media support built
15 additional PtD Consortium members
Picture the Difference 'A Dragon's Tail' and take part in challenges in order to release clues that take them to different Three events. 18 workshops with cultural 27th, 28th,29th July 10 professionals, 6 performers, 4 PtD ticket allocation would be an indicator feedback requested. If numbers and feedback is into the consortium budget. PtD have an
21 additional needs 45 N/A 120 and volunteer
Interactive outdoor Theatre experience performance areas within the grounds. On completion of the quest, the audience will professionals. Volunteer opportunity. during school holidays team members per event of success. Opportunity for PtD to successful ambition to roll these events out more existing website and active social media
volunteers per event initiative
watch the story finale and then have an opportunity to chat with the cast of actors, meet engage performers and adults with regularly. PtD report post event which monitors platforms.
the dragon puppets and receive their ‘reward’ for completing the quest. Focus very much on participation, team-work and problem solving for children and additional needs through numbers, demographics, feedback and engagement
families. performance arts. Offers these levels and looks for opportunities to expand the
participant actors and programme
creatives/volunteers self- esteem and
sense of purpose and value in their
community.
The PtD band will perform a live set from their themed project 'The Names We Call Ourselves'. The band promotes inclusivity whilst supporting performers with One annual performance, linked to Kett- Pitch the Difference /
additional needs. This content will support creation of some original material for the band to adopt as part of their repertoire. The theme wish reflects on stories fest. Volunteer opportunity. Drives footfall animates the town Consortium evaluation data collection, audiences Kett-fest/consortium
of the past but uses music to tell stories for the future with younger members of the community. The band has a wide reach including family and friends, music centre and aids post covid recovery. will be asked to rate their experience in a simple, members
Branding and social media support built
enthusiasts and the local creative community. All songs are based on identity, breaking free of negative labels that people give you, and reclaiming your name. All creative events promote positive fun visual way without intruding on their day out.
into the consortium budget. PtD have an
Will form part of the Kett-fest line up well-being and fun. Audience Existing social media platforms monitored and
existing website and active social media
Picture the Difference 'The name we call numbers. Builds PtD participant feedback requested. If numbers and feedback is
3 July 3 8 120 500 1893 platforms. Kett-fest programme. KBC
ourselves' @Kett-fest creatives self- esteem and sense of successful ambition to roll these events out more
What's On guide distributed to town
purpose and value in their regularly. PtD report post event which monitors
postcodes.and 'This is Kettering'
community. Raises awareness of numbers, demographics, feedback and engagement
website
local talent, diversity and disability levels and looks for opportunities to expand the
awareness. programme
All creative events promote positive Consortium evaluation data collection, audiences Pitch the Difference /
well-being and fun. Drives footfall to will be asked to rate their experience in a simple, Kett-fest/ consortium
This event will take place in the Market Place in Kettering's town centre raising awareness of Kettering's significant connection to the shoe and boot industry. The the town centre, raises awareness of fun visual way without intruding on their day out. Branding and social media support built members
public can come along to plant up a shoe with flowering plants and then take it away with them or leave it to decorate the square. Alongside this there will be a the connection to the shoe and boot
A launch day event with a two week display Existing social media platforms monitored and into the consortium budget. PtD have an
clog dancing demonstration and workshop for those interested - one in the morning and one in the afternoon. In addition, local shops will be asked to display industry and consortium. Promotes
Pitch the Difference; ' Planting and period around the town in local business's. Summer 2021 date TBC feedback requested. If numbers and feedback is existing website and active social media
their pre-prepared planted shoes or boots at the shop door and/or in the window. They will have received ideas on how to do this prior to the launch. The shoes 15 days 3 84 1000 200 1287 partnership working with partners.
Dancing shoes' Could be linked to Kett-fest TBC. Volunteer with KBC successful ambition to roll these events out more platforms. Kett-fest programme. KBC
should reflect the personality of the shop. Children and families can be encouraged to go on a shoe hunt to find all the shoes on display with a small prize on Consortium volunteer opportunity.
opportunity. regularly. PtD report post event which monitors What's On guide/ This is Kettering
completion. The event wil appeal to gardening and dancing enthusiasts as well as children, families and those that remember the shoe and boot industry. Green-
numbers, demographics, feedback and engagement website.
patch noted as a possible partner
levels and looks for opportunities to expand the
programme
An annual celebration of all Kettering has to offer in one weekend! Local Arts, Culture and Music festival spread over the first weekend in July at various venues Three days of rolling events across 30 + Drives footfall to the town centre and Consortium evaluation template to be collected Branding and social media support built
and location across the town. Art installations, pop up exhibitions, gigs at various pubs, opening night celebrations at Cafe Bloc with entertainment on the library venues. Volunteer opportunity. aids post covid recovery for the high from the consortium event and beyond with the help into consortium budget. Kett-fest Artists Catherine
steps. Saturday - Teenage market, live hosting by Shire Sounds local radio, circus trick workshops, face painting, things to do, dance, singing, spoken word, poetry, street. Raises awareness of the of volunteers and to inform Year's two/ three facebook page utilised as well as Matthews, Susan
theatre performances throughout the day on the Market place. This is a community led festival with many events organised by local pubs , businesses and HAZ/GLaM/Consortium projects. strategy. KBC footfall counter data collected. Local member platforms. Years 2 and 3 Williams, Wall by
community groups. The consortium will commission/promote an event each year to connect members and key partners, raise awareness of the consortium Increase sales for town centre business evaluation forms collated. Social media consortium content/commission to be Squidge. Performers,
programme, HAZ and GLaM projects. Year one will be developed by the consortium members, year two and three programme will be developed with the businesses. Creates employment engagement and feedback on members platforms. curated by the community panel within bands, dancers,
community panel comprising local businesses and community groups as part of the annual community pop-up shop. The audience reach is wide due to the variety opportunities for a high number of Volunteers to be utilised to collate feedback each the community pop up shop. workshop tutors. Party
of local shops, bars, restaurants, community groups involved and it happens within the school holidays to ensure engagement will all members of the community. creatives. Volunteer opportunity for day which will filter into a consortium report. workshops. Local
This event drives significant numbers to not only the high street and public realm but all the surrounding business's who are in support and help to promote it. the consortium volunteer initiative. Dance schools.
150 Local professionals estimated per Reduces social isolation. Promotes a YouthWorks, Picture
KETT-FEST Kettering wide festival- Last weekend of July community led cultural programme
50 50 50 annum - including artist, performers, 200 10000 2000 37,050 the Difference,
multiple venues, various partners each year and general health and well-being for
bands, dancers, workshop tutors. Business Network,
the town by bringing such a diverse Bright Kids, Ground
range of content together over a Works, Green patch,
weekend. Kettering Arts centre,
Alfred East Art
gallery, Manor House
Museum, Churches,
Newlands shopping
centre, open spaces,
gardens and parks.You can also read
