Westminster Dog Show 2021-2022
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Westminster Dog Show
2021-2022
Please Be Part of our Community Projects!
COMMITTEE MEMBERS
Front row left to right, Mike Denzer, John Hargraves, 2nd row,
Cathy McDonald, Lisa Grenier, 3rd row, Abby Shea, 4th row, Allison
Streeter, Debi Fleck, 5th row, Joe Serio, Gary McDonald,
Christian McMahan. Not pictured Sylvia Banville, Sean McNally,
Barbara Tucker, Karen Aveni, Stephen Hemmen, Keith Dunn
Committee Members
Lisa Grenier Joseph Serio* Barbara Tucker Keith Dunn
(978) 821-6613 (978) 870-2361 (978) 807-4842 (802) 236-3200
Gary McDonald* Debi Fleck Jim Delisle Christian McMahan
(978) 549-5345 (978) 502-0713 (978) 990-0367 (203) 912-0943
Mike Denzer* Cathy McDonald Karen Aveni Abby Shea
(508) 414-3074 (978) 729-8934 (978) 424-8093 (603) 617-0923
John Hargraves* Allison Streeter Carmela Manago Kevin Young
(978) 874-0796 (978) 490-6547 (617) 240-1318 (978) 870-8860
Sylvia Banville* Sean McNally Stephen Hemmen Julie Grenier
(978) 668-5951 (978) 602-5886 (978) 821-2890 (774) 364-2718
*Sponsor Contacts
PO Box 76 • Westminster, MA 01473
October 2020
Dear Sponsors,
The Westminster Village Foundation is excited to announce Westminster’s first ever public art
project; the “Westminster Dog Show 2021-2022”! Based on successful projects across the country,
artists will be chosen to uniquely design and paint life size statues of dogs to be displayed up and
down Main Street and in front of area businesses. The Dog Show will attract thousands of visitors to
the community and local businesses. The dogs are sponsored by businesses and patrons and will be
on display Summer/Fall 2021 and 2022. They can either be rented for the 2 year run or bought
outright. See sponsor info for details and pricing or speak with a committee member. The rentals
will be auctioned off as a fundraiser at the conclusion of the dog show during a Grand celebration in
the Fall of 2022. All the funds raised become part of the many projects we’ve done to create
beautification and improvement projects for Westminster. We look forward to having you become
part of Westminster’s public art project.
We are working on a program to supply high school artists with tabletop statues to design and
paint. It is our hope to display them in the community, and then becomes part of the silent auction
at the Westminster Cracker Festival in 2021 and 2022 to raise money for school art programs.
We also have been working on a mini-documentary film of the history of Westminster including
many photos and videos from the Westminster Cracker Festival. This 30 minute documentary titled
“A Formidable History and a Community Celebration” will premier on Friday, October 16th at 7pm
under the tent next to Blueprint. This exclusive invitation is extended to our many Festival sponsors
over the last 5 years to thank you for your continued support. Complimentary food and a cham-
pagne reception will be followed by the premier of the film which is being dedicated to Marcus
Moran who was instrumental in the start of the Town’s Festival. Please reserve a spot by emailing
info@crackerfestival.com with names of attendees. Space is limited so please respond asap.
This wonderful show will feature many festival goers and unique features of Westminster, past and
present, and include aerial photography by the acclaimed videographer Bill Farrell. Please spread the
word and join us on this special day.
We look forward to seeing you all and becoming part of what makes Westminster a special place
to live. Thank you.
Lisa Grenier Joseph Serio
Director Chairman
Mission Statement
Westminster Cracker Festival’s goal is to attract visitors to discover and experience our
beautiful town. The vitality of a community is built on the foundation of a vibrant
downtown where residents come together to interact and trade locally. To further that
belief, money raised will be used for the benefit of the community.
crackerfestival.com Westminster Cracker Festival
PO Box 76 • Westminster, MA 01473
WESTMINSTER DOG SHOW 2021-2022
Westminster Dog Show 2021-22 is a public art project sponsored by local businesses, residents and
underwritten by the Westminster Village Foundation (a non-profit entity under the umbrella of Johnny
Appleseed Trail Association). Our Foundation created and runs the Westminster Cracker Festival each year
but due to the current restrictions cannot be held. The next festival is October 16th 2021. Financial
contributions to any of our projects are tax deductible and net proceeds benefit the Town of Westminster
and the Ashburnham/Westminster School District.
These fiberglass dog forms are decorated with paint, mosaic and other mixed media by area artists. They
will be displayed in 2021 and 2022, throughout Westminster and area businesses creating a walkable,
bikeable tour. A “dog map” will be provided which will attract thousands of visitors to our community.
The dogs will be “unleashed” during a Dog Parade in June of 2021 and displayed for 2 summer/fall seasons,
concluding with a grand event and live auction in the Fall of 2022. There are various levels of sponsorship
and you can choose whether you want to purchase the dog outright to keep or become part of the auction.
Either way, each dog will have a plaque including your name and the artist’s name.
Why Sponsor?
• Widespread publicity for many months throughout Massachusetts attracting thousands of
visitors. You can expect to see increased business during this period.
• All dogs will be displayed with a plaque with sponsor and artist’s names.
• You will be part of supporting local artists and art programs in our community and school.
• The auction net proceeds will support the Westminster Village Foundation (Cracker Festival, summer
concerts, holiday lights, downtown gardens, scholarships) and many other projects in future years.
How does it work?
The cost of each dog is underwritten by a business, local patron or civic organization. There are options to
split the cost with someone else. Sponsor levels $1000 and up may secure a dog with 50% down, with no
dogs released without balance paid.
A call to artists will take place and chosen by a Selection Committee based on their portfolio and submitted
design. Sponsors will then choose their artists with priority given to sponsor levels and earlier application
and payment. Sponsors may use their own artist, but the design would need to be approved by design committee.
Rent vs Buy?
Icon programs are fundraisers for community and most have a “rent only” option with an auction at the end
of the program. We chose to offer the “own” option that for a higher price becomes yours without going to
auction. If you choose to buy, you have options to incorporate logos and other unique features that are not
possible with a rental. All designs have to be submitted and approved by the design committee.
crackerfestival.com Westminster Cracker Festival
WESTMINSTER DOG SHOW 2021-2022
SPONSORSHIP LEVELS
TOP DOG $5,000 rent / $6,500 own*
• 2 Large Dogs (approximately 38”T x 40”L*), 1 Medium Dog (approximately 23”T x 26”L*)
• Artist design and painting of dog included
• Sponsor and artist name on plaque
• Large ad in Dog Run Map
• Head of Dog Parade June 2021
• 8 Event T-Shirts
• Logo and link on event website
• Your name in all advertising and marketing
• 6 tickets to Grand Dog Party and Auction 2022
BOSS DOG $2,000 rent / $3,000 own*
• 1 Large Dog (approximately 38”T x 40”L*)
• Artist design and painting of dog included
• Sponsor and artist name on plaque
• Large ad in Dog Run Map
• 4 Event T-Shirts
• Logo and link on event website
• Your name in all advertising and marketing
• 4 tickets to Grand Dog Party and Auction 2022
BIG DOG $1,000 rent / $1,500 own*
• 1 Medium Dog (approximately 23”T x 26”L*) or
½ Large Dog (approximately 38”T x 40”L*) split with another Big Dog Sponsor
• Artist design and painting of dog included
• Sponsors & Artist name on plaque
• 2 Event T-Shirts
• Ad in Dog Run Map
• Logo and link on event website
• Your names in all advertising and marketing
• 2 tickets to Grand Dog Party and Auction 2022
*actual dimensions may vary
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WESTMINSTER DOG SHOW 2021-2022
SPONSORSHIP LEVELS
HOT DOG $500 rent / $750 own
• ½ Medium Dog (approximately 23”T x 26”L*) (split with another Medium Dog sponsor)
• Artist design and painting of dog included
• Sponsor and artist name on plaque
• 1 Event T-Shirt
• Ad in Dog Run Map
• Listing and logo on event website
• Listing in advertising and marketing
• 2 tickets to Grand Dog Party and Auction 2022
PUPPY DOG $200 own
• Puppy Dog (approximately 16”T)
• Paint your own option for you and your family
DOG BANNER $350/Season • one or two years
• A picture of your beloved pet either past or present along with your name (business or family)
and pet’s name
• May renew for second year for $300
• Yours to keep at conclusion of Westminster Dog Show 2021 or 2022
DOG BONE Throw us a bone!
Please give what you can to support our community. No amount is too small. This will help area artists,
schools and the Westminster Dog Show 2021-2022. All contributions to the Westminster Village
Foundation are tax deductible and support valuable projects for the community.
*Sponsor levels $1000 and up may secure a dog with 50% down, with no dogs released
without balance paid.
*actual dimensions may vary
“It takes a Village”.
We are in need of volunteers in every aspect of this project.
If you or someone you know is interested please contact a committee member.
Thank you.
crackerfestival.com Westminster Cracker Festival
WESTMINSTER DOG SHOW 2021-2022
SPONSORSHIP ORDER FORM
CHECK HERE AMOUNT PAID
■ TOP DOG* $5,000 rent / $6,500 own ____________
■ BOSS DOG* $2,000 rent / $3,000 own ____________
■ BIG DOG* $1,000 rent / $1,500 own ____________
■ HOT DOG $500 rent / $750 own ____________
■ PUPPY DOG $200 own ____________
■ DOG BANNER $350 for 2021 Season ____________
■ DOG BANNER - RENEWAL OPTION $300 for 2022 Season ____________
■ THROW US A BONE $1 - $200 ____________
*Sponsor levels $1000 and up may secure a dog with 50% down, with no dogs released without
balance paid.
BUSINESS/FAMILY NAME _________________________________________________________________
CONTACT NAME_____________________________DOG NAME (optional) _________________________
ADDRESS ______________________________________________________________________________
PHONE NUMBER ________________________________________________________________________
EMAIL ________________________________________________________________________________
NAME TO BE PRINTED ON BANNER/BUSINESS banner
Business or personal name, 2 line, 16 character maximum per line, including spaces and punctuation
BUSINESS/FAMILY NAME
BUSINESS/DOG NAME
Please return this form with check made payable to Westminster Village Foundation. For best
placement send before January 15th, 2021 for dog statues and before April 15th,2021 for banners
to PO Box 76, Westminster, MA 01473 or contact a committee member.
Please note: banner orders cannot be processed without full payment.
crackerfestival.com Westminster Cracker Festival
ICON ART PROJECT EXAMPLES
Westminster Dog Show 2021-2022
Puppy dog replica Medium dog replica being
Aprox. 16”T* made into an icon
Large dog replica, approx. 38”T approx. 23”T x 26”L*
Icon Art Project Examples
Eagle, Catalina Island, CA Murley’s Dog, Johnstown, PA Lobster Crawl, Plymouth MA Bearfest Easthampton MA
Discover the Ducks, Harrisburg, PA
Totos Around Town, Wamego, KS Dogs Unleashed, Danville, CA
Bulldogs of Bedford, Bedford NH
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