WERS Media Kit 2020 - NEW ENGLAND'S PUBLIC MEDIA MUSIC STATION
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WERS Media Kit
2020
NEW ENGLAND’S PUBLIC MEDIA MUSIC STATION
ACHIEVE ROI & CREATE SOCIAL IMPACT
An uncommon
public media music
platform, WERS offers
unique opportunities
for local & global
brands to enter
Boston’s Top 10,
$250M radio market.
2018 WERS Wicked Good Festival on Boston Common 2
WHY WERS?
Our mission is driven by serving Boston’s local communities, and our
passion for music drives messaging that benefits local and global brands.
88.9 offers an exceptional…
o AUDIENCE
o MULTI-PLATFORM PUBLIC MEDIA AUDIO PLATFORM
o OPPORTUNITY TO IMPART CREDIBILITY TO YOUR BRAND
o EFFICIENT AUDIO BUY
o CHARMING ENVIRONMENT, THAT CELEBRATES BOSTON’S LOCAL
CULTURE and COMMUNITIES
2018 WERS Wicked Good Festival on Boston Common
3
WERS | 70 YEARS STRONG!
WERS is New England’s longest running public media music platform. We’re a quirky, member supported station,
with a dedicated and exceptional audience invested in our brand. Underwriting on WERS not only supports our
mission, it’s a signal to our listeners that your brand is part of our community.
Images created by Emerson College Students as members of the WERS Creative Team
4
WERS | STUDENT RUN & PROFESSIONALLY MANAGED
Broadcast from Emerson College, WERS was voted the #1 College Radio Station in the Country
according to the Princeton Review in 2019. WERS actively incubates the next generation of media
professionals, imparting on-air, programming, technical and business acumen, all while having fun.
5
WERS | MEDIA FOOTPRINT
Monthly multi-channel
engagements connect WERS
with an audience of over
450K+
Sources: Nielsen Audio PPM, Boston Metro, A18+ M-Su 6a-12m; Google
Analytics, Jan-Dec 2019; Triton Metrics 2019, Constant Contact Feb 2020,
Hootsuite Feb 2020
6
INTRODUCING OUR WERS AUDIENCE
AGE
A loyal listening
base of 200K+ that
trusts the sponsors 5% 22% 18% 34% 21%
that support their 18-24 25-34 35-44 45-54 55+
beloved station
HH INCOME EDUCATION
56% 61%
HAVE AN INCOME OF HAVE A COLLEGE
$100K+ DEGREE OR
HIGHER
Source: Nielsen rolling 13 month Aug 2018-Aug 2019. 7
WERS | AUDIENCE
88.9 listeners are educated & affluent, with a dash of quirky, AND are kinda’ cool
WERS offers an eclectic and joyful audio environment, attracting listeners looking for distinctive music
programming all connected by our warm, generous, kind and playful student and professional hosts.
8
WERS | AUDIENCE
88.9 CAPTIVATES INFLUENCERS ACROSS THE BOSTON MARKET
WERS Listeners are:
• 100% more likely to lead companies & organizations
• 89% more likely to teach provide ,
legal representation, or work in arts or media
• 18% more likely to practice medicine
…than the average adult 18+ in the Boston Market.
Source: Scarborough R2 2019: Aug18-Aug19.
9
WERS | AUDIENCE
88.9 LISTENERS ARE CONFIDENT ABOUT BUSINESS & FINANCIAL PLANNING
WERS listeners are
• 234% more likely to be a Small Business Owner
• 171% more likely to be Self Employed
• 181% more likely to seek out Home Equity Line options
• 89% more likely to invest in the Stock Market
• 77% more likely to seek out 529 plan option
…than the average adult 18+ in the Boston Market.
Source: Scarborough R2 2019: Aug18-Aug19.
10WERS | AUDIENCE
WERS LISTENERS PREFER LOCAL FLAVORS
88.9 listeners are 162% more likely to eat & drink out locally than the
average New England diner.
Source: Scarborough R2 2019: Aug18-Aug19.
11WERS | AUDIENCE
88.9 LISTENERS ARE HEALTH CONSCIOUS, FIT & GROWING THEIR FAMILIES
WERS listeners are
• 108% more likely to have visited MGH Medical Care in the past 3 years
• 79% more likely to practice Yoga
• 59% more likely in the past 3 years to have received medical services for Maternity Care
• 46% more likely to be enrolled in a PPO
• 40% more likely to seek out Specialists for Medical Care
• 29% more likely to belong to a Health Club or Gym
…than the average adult 18+ in the Boston Market.
Source: Scarborough R2 2019: Aug18-Aug19.
12WERS | AUDIENCE
88.9 LISTENERS CRAVE BOSTON’S LOCAL EXPERIENCES
• 136% are more likely to attend Boston Convention Center events
• 41% are more likely to attend a Rock Concert
• 50% are more likely to attend the Symphony
• 47% are more likely to visit Art Museums
• 31% are more likely to attend Live Theater
• 55% are more likely to attend Jazz & Blues Concert
…than the average adult 18+ in the Boston Market
Source: Scarborough R2 2019: Aug18-Aug19.
13WERS | BENEFITS
PUBLIC MEDIA’S HALO EFFECT = POSITIVE BRAND SENTIMENT
69% of public media 75% of public radio 77% of public radio
listeners prefer to do listeners hold a higher listeners take action
business with opinion of companies in response to
companies that support that sponsor public messaging heard on
public radio. radio. public radio.
Boston is deeply rooted in public media culture. We listen early, often and digest it all. It’s a proud
tradition, and it offers a unique set of benefits to the partners that support listening appetites. This
HALO EFFECT translates into positive sentiment for local, regional and global brands and
organizations that support public media programming.
Source: Lightspeed Research, NPR State of Sponsorship Survey, March 2019. 14WERS BENEFITS | PRISTINE AUDIO ENVIRONMENT
Listeners tune in to 88.9 for an uninterrupted music discovery experience
5 messaging
minutes per hour
17
advertising
minutes per
hour
COMMERCIAL
COMMERCIAL
RADIO RADIO
PUBLIC RADIO
PROGRAMMING
MUSIC DISCOVERY PROGRAMMING
55 minutes 43 minutes of music per hour
of music per hour (on average)
Source: Inside Radio April 2020.
15WERS BENEFITS | PRISTINE AUDIO ENVIRONMENT
Brands stand out in 88.9’s clean, clutter-free messaging environment.
WXKS
4 :20 sponsor spots per hour 28 :30 or :60 ads per hour
Frozen II 2019 Vid Ninety Nine Restaurant & Pub
Santander
DeMoulas Market Basket MA Unclaimed Property
WomenHeart Division
Oral-B
Eversource MA Unclaimed Property Division
SBLI Savings Bank
Santander
Mutual Life Insurance USAA Insurance
Company MA
BOSTON
Shutterfly
COMMERCIAL 1-800-GOT-JUNK?
Boston Laser
RADIO Zatarain's
Mike Bloomberg For President Jeep Cherokee
Vanda Pharmaceuticals Commonwealth Motors
Motion Sickness Study RCN Internet
Oral-B Viti Volvo Cars
Ideal Image
The Weeknd Waterville Valley Resort
Source: WERS M-F 6a-10p schedule Source: Media Monitors 2/25/20 9a WXKS :30
& :60 spots, :15 excluded | Colors=Stop Sets
16WERS PROGRAMMING | AN ECLECTIC CELEBRATION OF MUSIC AND MUSIC MAKERS
MUSIC DISCOVERY PROGRAMMING THE PLAYGROUND
NEW MUSIC, ALTERNATIVE, ETC... MUSIC FOR THE YOUNG & YOUNG AT HEART
FAMILY FRIENDLY WEEKENDS
Mon-Fri 6a-10p, Sat-Sun 4-10p Sat 6-10a
MORNINGS WITH GEORGE KNIGHT STANDING ROOM ONLY
MORNING DRIVE BOSTON’S LONGEST RUNNING
Mon-Fri 6-10a BROADWAY,
THEATRE, & PERFORMING ARTS SERIES
AFTERNOONS WITH PHIL JONES Sat 10a-2p, Sun 12-2p
MUSIC DISCOVERY AFTERNOON
Mon-Fri 2-6p ALL A CAPPELLA
LOCAL & NATIONAL A CAPPELLA MUSIC
THE SECRET SPOT Sat-Sun 2-4p
CLASSIC SOUL, R&B, AND SLOW JAMS
Mon-Sun10p-2a CHAGIGAH
CONTEMPORARY + TRADITIONAL
JEWISH & KLEZMER MUSIC SERIES
Sun 8-11a
LISTEN ON-AIR, STREAMING & SMARTSPEAKER 17WERS FEATURES | DEEPLY ALIGN YOUR BRAND WITH OUR MUSIC
GEORGE KNIGHT COLLEGE OF MUSICAL ALL NEW FROM 8-9
KNOWLEDGE INTRODUCING BRAND NEW MUSIC
QUICK QUIRKY POP UP QUESTIONS ABOUT Mon-Sun 8-9p
MUSICIANS AND MUSIC
Mon-Fri 6a-10a WICKED LOCAL WEDNESDAY
LOCAL ARTISTS LIVE IN STUDIO
4:20 TRAFFIC JAM Wed 9p
REGGAE JAM
Mon-Fri 4:20p WEEKEND LIVE
PLAYING TRACKS FROM OUR STUDIO AND
LIVE MIX MONDAY AROUND THE WORLD
LIVE RECORDINGS FROM THE WERS Sun 9p
STUDIO
Mon 5p
LISTEN ON-AIR, STREAMING & SMARTSPEAKER 18WERS | ANYTIME ANYWHERE
WERS.ORG | STREAMING & SMART SPEAKER
The hub of all-things 88.9. WERS.org is THE place to listen and
learn. Discover concert and album reviews through our blog,
music videos, photography, live mixes, and our WERS
livestream.
NEWSLETTER
With a growing mailing list of 14K+ subscribers, our newsletter is
chock-full of fantastic local and national music information that is
informative and delightful. Each month our feature “Small
Business Spotlight” highlights hyper-local business partners.
SOCIAL MEDIA
WERS is very social. Our multi-platform presence amplifies
messaging across platforms.
VIDEO - Youtube.com
Sponsors gain YouTube visibility as live bands come into the
WERS studio where our video team films local and national
bands.
19WERS PARTNERSHIP OPPORTUNITIES
APPROACH:
WE WORK WITHIN YOUR BUDGET TO CREATE EFFICIENT
CAMPAIGNS THAT ENGAGE YOUR TARGET
ON-AIR: (IN-HOUSE MESSAGING PRODUCTION INCLUDED IN ALL PROPOSALS)
• SPOTS
• FEATURES
EVENTS:
• ONSITE ACTIVATION THROUGHOUT THE YEAR
DIGITAL:
• WERS.org
• SMART SPEAKER
• PRE-ROLL
• MEMBER NEWSLETTER
• SPONSOR FEATURED NEWSLETTER
20WERS PARTNERSHOP BENEFITS
TOP 5 REASONS TO PARTNER WITH WERS
1. WERS offers an active, educated and engaged audience in Boston’s Top 10 radio
market in an uncluttered messaging environment.
2. WERS offers a multichannel approach that amplifies brands, leveraging on-air,
streaming, pre-roll, social media, and newsletter capabilities (to name a few).
3. Boston’s appetite for public media is very high, as New England’s public media
music station, our listeners trust brands that partner with public radio.
4. WERS is agile and affordable. We take our mission and your business seriously
5. We really enjoy working with our community partners to amplify their message.
Our team is committed to partnering with you through every step of your
campaign, from establishing meaningful flights, crafting and producing messaging,
to reporting on your total impressions, we’ve got you covered!
2018 WERS Wicked Good Festival on Boston Common
21ACHIEVE ROI & CREATE SOCIAL IMPACT
FOR YOUR BRAND BY
SUPPORTING WERS IN 2020
FOR SPONSORSHIP INFORMATION PLEASE CONTACT:
Ali Dorman Fernandez
Assoc. Director of Underwriting and Partnerships
617.824.3993 | 781.330.9812
ali_dorman_fernandez@emerson.edu
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