Washington County... Setting the tone for inclusive workforces - March 2019 - Hillsboro Chamber of Commerce

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Washington County... Setting the tone for inclusive workforces - March 2019 - Hillsboro Chamber of Commerce
March 2019

  Washington
  County...
  Setting the tone for
  inclusive workforces
Washington County... Setting the tone for inclusive workforces - March 2019 - Hillsboro Chamber of Commerce
BOARD PRIORITY |

                                                              2019 PRIORITIES & PROGRAM OF WORK
                                                                   On February 22, your Board of Directors         of Committees/Task Forces and leadership
                                                              gathered to review work that was completed           opportunities, go to the Chamber’s website.
                                                              in 2018 and to identify priorities for 2019.               This will be a very exciting year for
Hillsboro Chamber of Commerce Mission:                             You will find a recap of the work that was      the Hillsboro Chamber. HillHub will
To promote business prosperity and a healthy, diverse
community by providing information, services and              accomplished over the past twelve months             open next month offering opportunities
advocacy for our members.                                     in t he Annua l Repor t,                             for emerging businesses to find onsite
President, Deanna Palm
DeannaP@hillchamber.org | 503.726.2146
                                                              which is included in this                            suppor t, resources, mentoring and
Graphic Designer / Brand Manager, Katharine Jepson            month’s Business Advocate.                           assistance. The Chamber will conduct its
KatharineJ@hillchamber.org | 503.726.2149                          I wa nt to be cle a r                           first Hack-A-Thon focused on downtown
                                                              that we were only able                               redevelopment a nd rev ita l i z at ion.
Chamber Officers
Chair                                                         to achieve this level of                             We’ll begin planning for the Chamber’s
Sarah McGraw-Plaster, Westside Concrete                       i mpor ta nt out put due                             quasquicentennial birthday in 2020!
Accessories & Supply
Past Chair                                                    to your investment and                               That’s 125 years championing business
Bob Grover, Pacific Landscape Management                      support of the Hillsboro                             in Hillsboro. What a party it will be!
Chair Elect
Jayne Bond, Permapost Products
                                                              Cha mber. Please ta ke                                     T he H i l l sboro Cha mber never
Vice Chair                                                    some time to review the                              rests as there is always much work to be
Marc Cardinaux, Building Materials Specialties                Repor t . Toget her, we                              done. Whether it’s taking a delegation
Vice Chair
Laura Moore, Express Employment Professionals                 really accomplished a lot!                           to Sa lem to advoc ate on beha l f of
Vice Chair                                                    I hope you are as proud       Sarah McGraw-          businesses or prov iding testimony
Carly Riter, Intel                                                                               Plaster
Treasurer                                                     as I am of our results. As                           at t he Cit y of H i l l s b oro Ut i l it ie s
Aaron Eichenbaum, Aaron Eichenbaum CPA                        always, there is still much work to be done and      Commission, we’ve got your back!
President
Deanna Palm, Hillsboro Chamber of Commerce
                                                              I look forward to continuing to engage with                Your investment in the Hillsboro
                                                              you to determine what role you’d like to play        Chamber provides us the opportunity
Chamber Directors                                             as we begin to execute our 2019 work plan.           to serve you at an amplified level. Take
Tiffany Butler, Whole Brain Creative
Patrick Cadiz, Law Offices of Patrick Cadiz                        You will note that our Board has developed      a moment and read the word cloud on
Ron Davis, Davis Tool
Brandon Flint, Inline Commercial Construction
                                                              a list of priorities for 2019. Those priorities      the front of the Annual Report and
Troy Gagliano, Portland General Electric                      have been included in the Annual Report and          Program of Work document. Those
Tyler Geel, Insomnia Coffee Company                           Program of Work for 2019. This work is in            are direct quotes from the Board of
John Grimshaw, Applied Materials
Robert Harris, Harris Velázquez Gibbens                       addition to or in support of efforts already         Directors regarding the Chamber. I was
Steve Krautscheid, Tuality Healthcare                         underway at the Committee and staff level.           humbled to hear the praise given and I
Jaime Miranda, M&M Marketplace
Mike Morey, The Standard                                      If you’re interested in taking part in any of        hope you too share the sense of pride in
Jeremie Murfin, Five Star Guitars                             our efforts, please contact Deanna Palm at the       your association with the professional
Steve Nagy, Port of Portland
Tanya Nielson, Kaiser Permanente                              Hillsboro Chamber. We are always looking for         organization that is your Hillsboro
Daniel Pierson, Nike Inc.                                     business professionals who want to amplify their     Chamber. Thank you for your support
Pam Williams, Epson Portland
                                                              involvement with the Chamber. For a complete list    of and investment in the Chamber.
Ex Officios/Advisory Directors
Michael Brown, City Manager, City of Hillsboro
Renee Bruce, Community Action
Steve Callaway, Mayor, City of Hillsboro
Martha Callus-McLain, Pacific University
Andy Duyck, Washington County Commissioner
Chris Villa, PCC Rock Creek
Kathryn Harrington, Metro Councilor
Mike Scott, Hillsboro School District 1J

DEADLINES
March 15th, 2019 is the deadline to submit news items
for consideration in the April 2019 issue. News or
questions may be directed to the publications department
at 503.726.2149 or ShaylaK@HillChamber.org. All               BOARD OF DIRECTORS NOMINATIONS
submissions are subject to editing. Publication of any item
in the ADVOCATE is at the sole discretion of the Hillsboro    In accordance with Hillsboro Chamber by-        members is three years, but they are eligible
Chamber of Commerce.                                          laws, members can be nominated to the           to serve two 3-year terms.
Hillsboro Business ADVOCATE (USPS 675-030) is published       Chamber’s board of directors by petition        New board members will officially begin
monthly by the Hillsboro Chamber of Commerce.                 bearing signatures of at least 25 members       their term on January 1, 2020. For more
Periodicals Postage is paid at Hillsboro, OR. Included is     in good standing. The petition would need       information, please contact Deanna Palm,
$20.00 per year subscription. POSTMASTER: Send address
                                                              to be filed with the Nominating Committee       President, at 503.726.2146 or deannap@
changes to Hillsboro Business ADVOCATE, 5193 NE Elam
                                                              by Friday, April 26, 2019. The term for board   hillchamber.org.
Young Parkway Suite A, Hillsboro, OR 97124-6680
Washington County... Setting the tone for inclusive workforces - March 2019 - Hillsboro Chamber of Commerce
DEPARTMENT SPOTLIGHT |

WORK WITH THE LATINX BUSINESS COMMUNITY WITH AN EQUITY LENS…
      A s ou r c om mu n it y c h a nge s we ’re    Adelante Mujeres, Prosperidad (Centro                         implement Diversity, Equity and Inclusion
changing the way we implement “Where                Cu lt u ra l), a nd M& M Ma rket place,                       in your workplace or business, please feel
Bu si ness Happens” at t he cha mber i n            Lat in x Lead ing Investors, M W ESB                          free to contact the chamber and we’ll make
a great way t hat is                                event, ALL welcomed networking group.                         sure to connect you with great resources.
diverse, equitable, and                             These collaborations with local city and                      We’re here to support you and your business.
i nc lu s i ve . D i ve r s it y,                   government entities educate our Latinx                             Toget her we ca n accompl ish more!
Equit y a nd Inclusion                              business owners about their respective                        Read the report from Coa lition of
(DEI) are essential to                              agencies and making connections. The                          C o m m u n i t i e s o f C o l o r : h t t p : // w w w.
our workplace how                                   purpose is to make the chamber as the                         coalitioncommunitiescolor.org/research-and-
we conduct business.                                go-to for all business needs. As you can                      publications/leadingwithrace-es
This last month we had                              see, we’re busy answering the call and                             D iver sit y & I nc lu sion for t he 21s t
our Board of Directors                              we’ ll continue it today and onward.                          Century Economy: https://secure.acce.org/
Planning Session                                         I f you r work pl a c e or bu si ne s s                  clientuploads/directory/magazine_archive/
where we discussed                                  wou ld l i ke i n for mat ion on how to                       winter2017/02_Winter2017_Cover.pdf
our priorities for 2019.
One of our 2019 goals
                                   Nansi Lopez,
is t hat t he H i l lsboro
                                  Latino Business
Chamber’s Leadership,
                                     Outreach
Membership and staff
                                     Manager
will reflect the Hillsboro
community, including gender, race, age
demographic a nd geographic location.
We’ve learned that Washington County is
the most diverse county in Oregon and our
city of Hillsboro is reflective of that. As our
city changes in a way truly rich in a myriad
of ways for our community of Hillsboro, it’s
essential to understand why this priority is
significant to the DEI work we’re doing here
                                                                                   Leading Investors
at the chamber. In 2018 we made a concerted                                                     Diamond Members
effort to make changes in the way we support
and do business with our Latinx community.
We had our staff attend a debrief from the
Coalition of Communities of Color report
named Leading with Race: Research Justice                                                                  Platinum
in Washington County. This debrief included
various community leaders, elected officials,
and leaders of various organizations to
answer the Call to Action for change for our
communities of color. Leaders within our                                                                       Gold
                                                                        Dick's Auto Group • Edwards Realty Trust • Edwards Vacuum
community suggested that when we work
                                                                       Embassy Suites • Fordham and Co. • Genentech • InnVentures
with communities of color, we need to include
                                                         Legacy Health • Newland Communities / Reed's Crossing • Resource One, Inc • Veta the Realtor
them in the conversations which include
change especially if the change is for them.                                                                  Silver
      We took on this Call to Action and              Advanced Technology Group • Baker Rock Resources • Comcast • Epson • Heritage Bank • Hillsboro Hops
suggestions of the report and debrief to ensure                      Jones & Roth • La Imperial Panaderia Y Pasteleria • Northwest Natural
that the chamber is working on diversity,                               PCC - Rock Creek • Portland General Electric • Port of Portland
equity and inclusion within our organization
leadership, membership, staff and the work                                                                   Bronze
                                                            Alpha & Omega Semiconductor, Inc. • Colossae • D'Angelo Auto Sales • Evergreen Home Loans - The Cathy Kingery Team
we do with our Latinx community. The work                     Hillsboro Pediatric Clinic • M&M Marketplace • Majestic Realty company • McDonald’s Locally Owned and Operated
has not been easy, but our staff is committed                         Meta Fab Inc. • Metro West Ambulance • Molina Insurance Group • Pacific Landscape Management
to this Call to Action. The work has included                           Pacific University • Qorvo • Skanska USA Building • Sunpower • Wells Fargo • Westside Concrete

business outreach, Spanish career day,               The Leading Investors are a special group of members              If your company would like to become a member of this
                                                     committed to support the Hillsboro Chamber of                     elite circle, contact Deanna Palm at 503.726.2146 or
partnerships with local non-profit agencies;         Commerce through sponsorships at various financial                deannap@hillchamber.org.
                                                     levels and through advertising.
Washington County... Setting the tone for inclusive workforces - March 2019 - Hillsboro Chamber of Commerce
WASHINGTON COUNTY...
Setting the tone for inclusive workforces
		 Washington County... Setting the tone for inclusive              employment supports other than sheltered services. In 2015
workforces. For many people who experience disabilities             a settlement was reached that is now shaping the future of
there are often significant barriers to employment. None more       employment services in Oregon. Workshops are closing
challenging than social stigma and decades of a culture of          down one by one and more people than ever are accessing
workforce marginalization. Slowly this paradigm is changing         supported employment services.      See Lane v. Brown.
and people with Intellectual
and Developmental Disabilities                                                                    		       In the spirit of Hildah
are making progress out of a                                                                      Highbe’s dream of supporting
structure where they face 85%                                                                     people with disabilities to reach
unemployment rates and wide                                                                       their maximum potential, TVW
spread underemployment.                                                                           started its newest division in
People who experience IDD                                                                         2014, Career Development
have not always had the                                                                           Services (CDS). This division
opportunities to reach for their                                                                  focuses on supporting people
dreams and pursue a meaningful                                                                    who experience barriers
job where they earn at least                                                                      to employment by offering
minimum wage. Historically,                                                                       community based supported
many people who experienced                                                                       employment services. TVW
developmental disabilities were                                                                   provides services for jobseekers
not considered qualified, or                                                                      of all abilities and help them
ready for the general labor                                                                       identify career paths suited
market. Those who wanted                                                                          to their interests, talents, and
jobs worked predominantly                                                                         skills. We assist job seekers to
in segregated environments                                                                        develop and hone the necessary
such as workshops.                                                                                skills for a specif ic career
                                                                                                  opp or tu n it y, a n d prov i d e
		 When most of us are seeking                                                                    assistance in finding a position
employment we hope for earning a competitive wage and the           in that career field. We then provide supports to promote
potential for career advancement. People who experience             long term success for the employee and employer.
disabilities are no different. Currently, the need for employment
services is growing faster than capacity, and with one in            		 Local employers of Washington County and the City of
six people in America being born with a developmental               Hillsboro truly embrace supported employment and see the
disability, the need grows daily. As unemployment numbers           value that it brings to their businesses and the community.
are falling, future thinking employers are tapping into the         		 Mcmenamins Grand Lodge is building an inclusive
vastly overlooked and underutilized pool of eager, qualified,       and diverse workforce, and in doing so, are changing lives.
and dedicated job seekers with developmental disabilities.          This Includes Chris who was hired in August as property
		 TVW, Inc., originally named Tualatin Valley Workshop             maintenance staff. Chris has truly flourished at Mcmenamins
Inc., is a non-profit organization that was established in 1967     and is a valued member of the Grand Lodge team. When
by Hildah Highbe. Hildah was a former teacher who worked            Chris was asked why working has meant so much to him
with people with disabilities; she realized that upon graduation    he stated, “It’s because I wanted to show everyone that I
from high school these young adults needed a program geared         could do it. I want to make money and maybe buy myself
towards achieving their maximum potential. That is where            a truck… and because the people like me here!” Chris’s
TVW’s production workshop and training center began. In             manager Jennifer Prickett, Grand Lodge’s Property Manager,
2018 fifty years later TVW ended its Sheltered workshop             had this to say “Chris has such a good attitude and work
as part of our continued commitment to the population               ethic; he is always willing to help out wherever they need
we serve, and the advancement of inclusive employment               him at the Lodge” She added “We see people’s potential and
opportunities for all. In 2012 eight self-advocates sued the        feel an inclusive workforce enriches the experiences of our
state of Oregon for their right to access community integrated      staff members and patrons.”
Washington County... Setting the tone for inclusive workforces - March 2019 - Hillsboro Chamber of Commerce
Here is what Stephanie Chase Director, Hillsboro Public Library says about
                            supported employment :
"with our mission at the library, for everyone, we feel it is essential for all members
 of our community to be represented at the library, and to have the opportunity for
  our community to engage with one another. But even beyond that larger mission,
 the benefits we have seen from having supported employment opportunities are so
   impactful. The pleasure of helping someone succeed in what might be their first
true job, and the joy and excitement that is shared with that employee's colleagues
   is wonderful. I'm so glad we started down the supported employment path, and
             each year, we keep hoping to add additional opportunities!”

Inclusive employment WORKS in Washington County.
If y ou are inte rested in l ear ning more , or supp or ting inclu siv e w ork forces pl ea s e contac t T V W Inc . at
                      ( 5 0 3 ) 6 4 9 - 8 5 7 1 or J b ear man @ t v w inc . org for more infor mati on .

HELP BUILD A BETTER COMMUNITY ONE JOB AT A TIME.
Washington County... Setting the tone for inclusive workforces - March 2019 - Hillsboro Chamber of Commerce
FIESTA DE MOLE…
                                                  Fiesta de Mole happened on 2.23.19 at M&M Marketplace, and it was so much fun!
                                                  This event brought nearly 200 people to the market. These food events are put on
                                                  by the chamber to support the Propering Communities partnership with Adelante
                                                  Mujeres, Prosperidad, and M&M Marketplace. The seven mole entries were from
                                                  El Meracadito, La Panderia Oaxaqueña, Fruteria Hernandez (Located in M&M
                                                  Marketplace) Vazquez Tacos, La Mixteca, and Papolo’s Catering. La Mixteca, and
                                                  Papolo’s Catering are participants of the Adelante Mujeres program Cocinemos. La
                                                  Mixteca has a restaurant inside Su Casa in Hillsboro, which focuses on very authentic
                                                  food from Oaxaca, Mexico. One of their specialties is Chapulines (grasshoppers)
                                                  YIKES! The Chapulines are just one of many dishes they have, so stop by when you
                                                  can. Papolo’s Catering is a great Latinx business who has provided their delicious
                                                  food to the City of Hillsboro and other local events. M&M Marketplace and their
                                                  vendors El Meracadito, La Panderia Oaxaqueña, and Fruteria Hernandez have some
                                                  of the best food in the market. Let’s not forget the final WINNERS of the Fiesta de
                                                  Mole event; 1st Fruteria Hernandez, 2nd La Mixteca, 3rd El Mercadito. PEOPLE’S
                                                  CHOICE AWARD; 1st La Mixteca, 2nd El Mercadito, and 3rd Papolo’s Catering.

                                                   If you missed this fun event please support our Latinx businesses buy purchasing a gift
                                                  certificate for ONLY $10 go to this link: https://hillsboroorcoc.wliinc14.com/events/Fiesta-
                                                  de-Mole-GIFT-CERTIFICATE-SALE-4921/details or the chambers website to get your gift
                                                  certificate now.

                                                                                       EVENTS TO COME TO:
                                                                                       3/6/19                               4/23/19
                                                                                       Conéctate                            MWESB
                                                                                       @ Bag & Baggage, 6 P.M.
                                                                                                                            @ Rock Creek Campus,
                                                                                       Networking & THE ISLAND IN
                                                                                       WINTER, OR LA ISLA EN                5PM to 7PM
                                                                                       INVIERNO play for only $15.
                                                                                                                            4/27/19
                                                                                       http://web.hillsborochamberor.com/   Taste of the World
                                                                                       events/Con%C3%A9ctate-4888/details   @ M&M Marketplace

                                                                           9
HILLSBORO CHAMBER'S
5TH ANNUAL
BUSINESS WALK
The Hillsboro Chamber’s 5th Business Walk is taking place on Thursday, May 2nd from
9:00a – 1:00p. The purpose of the Business Walk is to say thank you to Hillsboro
businesses, network, connect and share resources, provide learning opportunities,
assess the local economy and to provide strategic economic planning in our
business community.

If you would like to be a volunteer please
contact Julie Ames directly at
juliea@hillchamber.org or 503.726.2140.
                                                                                                                                      Sponsored By
Washington County... Setting the tone for inclusive workforces - March 2019 - Hillsboro Chamber of Commerce
LEGISLATIVE AGENDA |
                                    As the State Representative for House District 30, I serve with the motto “Listen. Learn. Act” always in
                                    mind. It is with that I enter the 2019 legislative session ready to get to work for my constituents.

                                    As the Joint Committee on Student Success makes its recommendations for how to improve our K-12 system,
                                    it has become apparent that revenue raised will need to be done in a cumulative and comprehensive fashion
                                    that will be invested in education. This will not just benefit our students directly, but is imperative for the
                                    future success of a strong Oregon workforce. We continue to hear that any change to our tax code should
                                    be done in conjunction with adjusting our current tax code, as to alleviate the burden on individuals and
                                    small businesses.

                        The Climate Action Program (House Bill 2020) is moving forward with momentum after years of meetings,
                        work groups and a robust public process that has included business and industry. Oregon is currently not
                        on target to meet its greenhouse gas reduction goals of 75 percent below 1990 emission levels by 2050 -
                        new scientific research regarding climate suggests this is critical. This legislation will guarantee that we will
                        meet our goals and invest in ways to strengthen our economy in all corners of our state, urban and rural.
                        The committee is planning to continue a robust public process to receive feedback both in the Capitol and
                        outside. The committee will do a road show to conduct remote hearings for the folks unable to testify in
    REP. JANEEN SOLLMAN Salem. I appreciate the commitment to a transparent and public process.

While I expect this to be a busy legislative session, I will continue to seek out multiple perspectives through meaningful conversation and work
toward compromise when necessary. I thank you for the opportunity and look forward to hearing from you on these and other important issues.

                                    Hello! My name is Ron Noble and I am the State Representative for House District 24. Throughout this
                                    legislative session, my colleagues and I will be working on a myriad of issues that impact the ability of your
                                    members and their employees to thrive. While every year I’ve been here has felt important, this year seems
                                    especially critical in fostering a policy environment favorable to businesses, workers, and their communities.
                                    “Cap and Trade” legislation could raise costs and hinder business. Rent Control and other bills
                                    attempting to address Oregon’s affordable housing crisis could make the situation at hand worse.
                                    Facing some of the largest issues in Oregon, our role as legislators is to ensure that only the best
                                    solutions are put into law here in Salem.

                                    Many of my bills this year address a wide variety of issues that likely impact you or your community:
                                    like protecting Oregon’s wine industry, allowing tax exemptions for multiple-unit housing, and
                                    ensuring we minimize health care costs. I’ve consulted with businesses and stakeholders on all of
                                    these bills, which exemplifies your important role in the legislative process.

                                    This is your office, too. We are always open to hear your thoughts and concerns. The voice of the
                                    business community is invaluable to good policy making and I’m appreciative of the role you all
            REP. RON NOBLE          play in that effort.

                                                                           Marketing 101:
                                                                           Why Customer Experience Should
                                                                           be at the Heart of Any Marketing Plan
                                                        B eing able to clearly identif y and communicate your value proposition to
                                                        customers is important to the success of any business. Marketing needs to
                                                        start with understanding your customer and creating a strategy that effectively
                                                        re a che s t he m . Att r a c t i ng and ke e pi ng l oy a l c ustome rs go e s b e yond just
                                                        “messaging”, this should include the entire customer experience, from the
                                                        creation of your products and ser vices to your website.

                                                        SPEAKER: As a Product Development Strategist, Charla Triplett leverages her
                                                        experience to help clients build value propositions that are customer-focused
                                                        and clearly differentiate their products and ser v ices in crowded markets.

                                                        THURSDAY, MARCH 28TH, 2019                                 LARKSPUR LANDING
                                                                                                                   3133 NE SHUTE RD.
                                                        11:30am-1:00pm                                             HILLSBORO, OR 97124

                                                        R E G I S T E R AT H I L L S B O RO C H A M B E RO R .CO M
Washington County... Setting the tone for inclusive workforces - March 2019 - Hillsboro Chamber of Commerce
MARCH
MONDAY                 TUESDAY                WEDNESDAY                        THURSDAY                    FRIDAY

                                                                                                                                1

                                                                                               8:00am-9:15am
                                                                                               WakeUp! Hillsboro & Ribbon Cutting
                                                                                               Platform Realty Group
                                                                                               @6265 NE Cherry Dr.
                                                                                               Hillsboro, OR 97124

         4                         5                                      6               7                                     8
                                        4:00pm -5:00pm
                                        The Art of Effective Networking
                                        @Hillsboro Chamber

                                        6:00pm -10:00pm                                        8:00am-9:00am
                                        Conectate de Noche                                     WakeUp! Hillsboro
                                        @Bag&Baggage Productions                               Vivid Eye Care
                                        350 E Main St.                                         @6506 NE Campus Way
                                        Hillsboro, OR 97123                                    Hillsboro, OR 97124

         11                        12                                     13              14                                 15

                                                                                               8:00am-9:00am
                                                                                               WakeUp! Hillsboro
              3:00pm-5:00pm             12:00pm-1:00pm                                         Power Rents
              SBEC                      Public Policy Committee                                @4505 SE Witch Hazel Rd
              @Hillsboro Chamber        @Hillsboro Chamber                                     Hillsboro, OR 97123
Washington County... Setting the tone for inclusive workforces - March 2019 - Hillsboro Chamber of Commerce
18                                    19                               20                                   21                                            22

                                                       11:00am-12:00pm                  6:00pm-8:00pm                        8:00am-9:00am
                                                       Finance Committee Meeting        HYP                                  WakeUp! Hillsboro
                                                                                        @Bach to Rock                        Washington Federal
                  7:30am-9:00am                        12:00pm-1:00pm                   2345 NW 185th Ave,                   @1328 SW Baseline St.
                  Developers/Real Estate Round Table   Executive Committee              Hillsboro, OR 97124                  Hillsboro, OR 97123

            25                                    26                               27                                   28                                            29

                  7:30am-9:00am
                  Board Meeting
                  @Hillsboro Chamber                                                    11:30am-1:00pm                       8:00am-9:00am
                                                                                        PWA                                  WakeUp! Hillsboro
                  12:00pm                                                               @Larkspur Landing Home Suites        Best Western University Inn & Suites
                  Ambassador Meeting                                                    3133 NE Shute Rd                     @3933 Pacific Ave.
                  @Hillsboro Chamber                                                    Hillsboro, OR 97124                  Forest Grove, OR 97116

                                                                                                                                            T U A L I T Y H E A LT H C A R E

                                                                                                                                 Your produce is local.
         Exclusive IT Provider to the                                                                                            Shouldn’t your health care be too?
                                                                                                                                Partnering with OHSU, we’re bringing
Hillsboro Chamber of Commerce Since 2005                                                                                         world-class health care to Hillsboro.
                                                                                                                                 Celebrating 100 years, and we’re still
                                                                                                                                finding new ways to keep you healthy.
Building Trusted
IT Relationships
                                                                                                                                      V I S I T U S A T: W W W . T U A L I T Y. O R G
   Since 1997
Washington County... Setting the tone for inclusive workforces - March 2019 - Hillsboro Chamber of Commerce
EL CHINO TAQUERIA &
                                                              MOLINA INSURANCE PRESENT

                                                                LATINO
                                                                CULTURAL
                                                                FESTIVAL
                                                                2019

                              SUNDAY, MAY 19, 2019, NOON - 5PM
                              Tom Hughes Civic Center Plaza
                              150 E Main St.
                              Hillsboro, OR 97123

                                  presents
       crystal apple
                                THE 14TH ANNUAL

CRYSTAL APPLE AWARDS
 Recognizing Excellence in Education
                  Thursday, April 11th 5:30-8:30pm
                           NW Events & Environments
                       2900 NE Century Blvd #100, Hillsboro

Register online at HillsboroChamberOR.com/events/crystalapple
which metrics move you forward?
                                                                                                Article courtesty of
                                                                                                Tiffany Butler | Whole Brain Creative
                                                                                                info@wholebraincreative.com

                                                        Last month, I addressed goal-setting as a critical step to more effective
                                                        marketing. If you’re onboard with that concept–that goals are critical
                                                        in order to achieve better results–the next step is to decide which
                                                        metrics are worth your attention.

                                                        Let’s keep it simple:

                                                        1. What is the desired outcome for your organization?

                                                        2. What marketing goals support that outcome?

                                                        3. What metrics support these marketing goals?

                                                        A note of caution—just because something can be measured does
                                                        not make it important. Marketo co-founder Jon Miller warns, “When
                                                        it’s hard to measure business outcomes, marketers use metrics that
                                                        stand in for those numbers.” Often referred to as vanity metrics, these
                                                        numbers typically measure marketing activity (i.e. website traffic, social
                                                        media followers, etc.) but don’t necessarily correlate to results (desired
                                                        outcomes).

                                                        And another note of caution—something that may not be important
on its own (a vanity metric) can become valuable when it becomes part of the bigger-picture process. If you can correlate
an increase in social media followers to an increase in social media engagement, to an increase in website landing page visits,
to an increase in sales leads, you’re onto something! Identifying these connections is what makes the individual metrics
meaningful.

so how do you choose meaningful metrics?
The Content Marketing Institute suggests two questions:

1. Do the metrics support my key goals?

2. Can I act on these metrics?

As examples (also courtesy of CMI), a goal of increased brand awareness might be measured by an increase in website traffic,
page views or document downloads. A goal of increased engagement might be measured by an increase in blog or social
media comments, likes and shares, or link click-throughs. A goal of increased lead generation might be measured by an
increase in form completions or sign-ups.

Again, the key to making any of these metrics meaningful is making sure the goals they support actually move you closer to
achieving the desired outcomes for the organization. Using the goals above as an example, the presumption is that increased
brand awareness leads to increased engagement, followed by increased lead generation (followed by increased sales and
achievement of the desired outcomes). Remember—it’s not enough to monitor and measure these increases individually.
They need to be part of the bigger-picture process–one goal feeding the next–that moves you toward achievement of
your desired outcome. If the process stalls, you can more easily identify where the problem lies, make adjustments, and
get things moving again.

what do you do with the information you track?
Look for correlations between specific marketing activities and changes in your metrics. This will clue you in to what activities
are influencing movement in metrics and contributing to your desired outcomes. And remember, none of your tracking
efforts will matter if you don’t do anything with the insights you discover! Make adjustments as you go until you identify
the activities that are most effective in helping you achieve your desired outcomes.

Need help making sense of all of this, or making the time to make it happen? Let’s talk. I can help you formulate a plan to
help you achieve your desired outcomes.
The Selection process has
                                                                              officially begun with a call
                                                                              for nominations for the                               Award Categories
                                                                              Hillsboro Awards Gala. Join
                                                                              us in celebrating the Stars
                                                                              of Hillsboro!     Outstanding                       Hillsboro Distinguished
                                                                              citizens and businesses in our                           Citizen Award
                                                                              community.
                                                                                                                                    Business of the Year
                                                                              Please read the criteria and
             HILLSBORO                                                        submit your nomination at                            Volunteer of the Year
                ANNUAL
                AWARDS
                                                                              https://hillsborochamberor.com/
                                                                              hillsboro_award_nom/
                                                                                                                                        Public Safety
                                                                              Contact Deanna Palm at                                 Professional Award
                                                                              deannap@hillchamber.org or
                                                                              503-726-2146 for questions                        Young Professional Award
                   C E L E B R AT I N G T H E S TA R S O F   HILLSBORO
                                                                              concerning the nomination
                                                                              process.                                           Organization of the Year
Nominations for the Hillsboro Awards Gala                                     Winners will be announced at
 are being accepted through March 15th!                                       the Hillsboro Awards Gala on                      Agricultural Achievement
      Thursday, May 09, 2019 5:30 PM - 9:00 PM                                Thursday, May 9th. Tickets for
NW Events & Environments | 2900 NE Century Blvd, #100 Hillsboro, OR           this premier event are $70 per                   Distinguished Youth Award
                                                                              person. For reservations, please
                                                                              contact Genevieve Bogle at
                                                                              genevieveb@hillchamber.org.

                                                   Award Sponsors: Hillsboro Hops, Majestic Realty, Inline Commercial Construction, Metro West, The Standard, Legacy, Pacific
Presented by:                                      Landscape, Edwards Vacuum, Tuality Healthcare, Westside Concrete, Columbia Bank, Newland, SunPower, Kaiser Permanente
                                                   Co-Wine Sponsors: Edwards Realty Trust - Darcey Edwards & D'Angelo Auto Sales Wine Donor: Plumhill Vineyards

SATURDAY
March 16th, 2019
9:00 am - 12:00 pm
Downtown Hillsboro

Murphy’s

St. Patrick’s
                                                                   PARADE
New Members                        New York Life - Kaysi Whelan
                                   10260 SW Greenburg Rd., Ste. 650
                                                                               TownePlace Suites by Marriott (20)        LAIKA (5)
                                                                               Avamere at Hillsboro (19)                 Authentic Living LLC (3)
Larkspur Landing Home Suite
                                   Portland, OR 97223                          Bateman, Randy )(17)                      Legalshield-Carrie Bertram (3)
Hotel
                                   (707) 951-9911
3133 NE Shute Rd.                                                              Darr, Jimmie (17)                         Pihl, Inc. (3)
                                   klwhelan@ft.newyorklife.com
Hillsboro, OR 97124                                                            Desrosiers, Ron (17)                      Reser’s Fine Foods, Inc. (3)
(503) 681-2121                     Vasquez Tacos
                                                                               Halm, Dale (17)                           Three Mugs Brewing Company LLC (3)
hilcwdesk@larkspurhotels.com       1206 Baseline St.
                                   Cornelius, OR 97113                         Squire, Nikki (17)                        Amanecer Sunrise Chiropractic Center (2)
www.larkspurhotels.com
                                   (971) 476-2697                              Willey, Jerry (17)                        CrossFit Alacrity (2)
New York Life - Kaysi Whelan
10260 SW Greenburg Rd., Ste. 650   Wag to my Heart                             Hillsboro Chamber of Commerce (16)        Integrity Auto Care (2)
Portland, OR 97223                 315 E Main St. Ste. 311                     11-15 Years As A Member                   Invigorate Injury & Integrative Medicine
                                   Hillsboro, OR 97123                         Banner Bank - Stucki (15)                 LLC (2)
(707) 951-9911
klwhelan@ft.newyorklife.com        (503) 330-7669                              Baseline Vision Clinic (14)               Jersey Mike’s (2)
                                   thepack@wagtomyheart.com                                                              Law Offices of Patrick G. Cadiz (2)
Super Tacos Ochoa                                                              Oracle America, Inc (14)
221 SE Baseline St.                                                            Metro, Regional Government (12)           Phoenix Group Real Estate (2)
Hillsboro, OR 97123
(503) 701-3062                     Milestones                                  SunPower (12)
                                                                               Westside Economic Alliance (11)
                                                                                                                         Sheriff’s Office Foundation of
                                                                                                                         Washington County (2)
eh-ochoa@live.com                  36-40 Years As A Member                                                               Affordable Scrubs LLC (1)
                                   Port of Portland (37)                       6- 10 Years As A Member
Birdee Media                                                                   Rock Creek Wealth Management (10)         Mark Hanawalt Agency, Inc. (1)
2973 SE Turner Creek               Youth Contact (36)                                                                    Rivers of Peace Church (1)
                                                                               Hillsboro Farmers’ Market (9)
Hillsboro, OR 97123                31-35 Years As A Member
                                                                               Sweet Tomatoes (9)                        Schmidt & Yee, P.C. (1)
(971) 294-1382                     St. Matthew Catholic School (34)
info@birdeemedia.com                                                           Flexential (8)                            South Hillsboro Family Dentistry (1)
                                   Dick’s Country Chrysler, Jeep, Dodge (33)
                                                                                                                         Xpose Hope (1)
Evergreens Salad                   26-30 Years As A Member                     The UPS Store - Sunset Esplanade (8)
Hillsboro, OR 97123                Kaiser Permanente Northwest (28)            Bretthauer Oil Company (7)
https://evergreens.com/                                                        Jenna Bayer Garden Design (7)
                                   21-25 Years As A Member
IPA Innovative Programming         Fordham & Co. LLP(25)                       MacKay Sposito (7)
Alliance                           Meriwether National Golf Club (25)          The Rock Wood Fired Pizza & Spirits (7)
4055 Spencer St. #206
                                   Tanasbourne RV & Mini Storage (22)          Combined Investments LLC (6)
Las Vegas, NV 89119
(702) 863-8835                     Farmers Insurance - David Jerome (21)       LOCAL Plumbing Company (6)
contact@ipa.codes                  McMenamins Cornelius Pass Roadhouse         1-5 Years As A Member
                                   & Imbrie Hall (21)                          Destiny Real Estate Group/Keller
Larkspur Landing Home Suite
                                   The Party Pros (21)                         Williams Sunset Corridor (5)
Hotel
3133 NE Shute Rd.                  16-20 Years As A Member                     Swallowtail Waldorf School & Farm (5)
Hillsboro, OR 97124                EmpRes Hillsboro Health & Rehab Ctr. (20)   Hangin’ Custom Picture Framing (4)
((503) 681-2121                    Heritage Bank (20)                          Hillsboro Aero Academy (4)
hilcwdesk@larkspurhotels.com

                                                                        Golden Ticket Winner

                                                                                                Devi Moss
                                                                                        Simply Whole by Devi
Willamette Dental
                                                        Group of Hillsboro
                                                        GIVES BACK TO
		 Wi l l a m e t t e D e n t a l G r o u p h o l d s
                                                        THE COMMUNITY
                                                        reassuring” was a comment from a student at     really want to do. I loved the Willamette
compassion as a core value - a poster hanging           the February 7th Willamette Dental Career       environment, they all have taught me what
on the wall of the administration office in             Day where Washington County students            it takes to become a hygienist. They have
Hillsboro defines what the organization strives         gathered to talk with dentists, hygienists,     explained to me the steps they took, what
for. “Compassion: Demonstrate caring and                dental assistants and office staff.             they do, what it’s like, their experiences,
sensitivity for the diverse backgrounds of                                                              etc. Everyone was very educational and
our patients and colleagues and generosity              		 In addition to the career day, each year     friendly!”
in our communities.”                                    Willamette Dental Group in Hillsboro hosts
                                                        dozens of individual two-hour job shadows       		 Celeste, a senior at Glencoe High School,
		 Willamette Dental Group of Hillsboro                 and, in conjunction with School to Career,      who also completed a 24-hour ELO as part
has demonstrated this generosity to the local           eight or more 24-hour Experiential Learning     of the requirements for the Health Science
school community as a long-time partner                 Opportunities (ELOs) for high school seniors.   program added, “A very great experience
with School to Career, cheerfully hosting               Students participating in ELOs have seen        that I will never forget. I learned how to
high school students exploring careers in               first-hand the impact Willamette Dental is      prepare someone for teeth pulling as well
the dental field. Opening their doors and               demonstrating in their community.               as watch Dr.Roland pull out a couple of
spending time with students to provide                                                                  teeth”.
real-life experiences makes a difference in             		 Nancy, a senior in the Glencoe High
the future of young student.                            School Health Science program, recently         		 As demonstrated by offering career days,
                                                        completed a 24-hour ELO at the Hillsboro        job shadows and ELOs, Willamette Dental
		 “I was surprised to learn that many                  location, “My experience at Willamette          Group in Hillsboro has opened their doors
people in this industry have artistic hobbies           Dental has definitely helped me get a step      to the community and provided many young
and are in dentistry because they like to               further into my career interest. Because        adults the edge they need to make informed
do things with their hands, that was very               of Willamette, I have figured out what I        decisions about their future goals.

                                                                                                  Leadership Hillsboro Education Day was…well…
                                                                                                  educational! The morning started off at WL Henry
                                                                                                  Elementary where the class was learned more about
                                                                                                  the Dual Language program their students are
                                                                                                  participating in. After observing the program in
                                                                                                  action with the elementary students in the classrooms,
                                                                                                  students who have gone through the program and
                                                                                                  are not in Jr. High and High School came back to
                                                                                                  tell the Leadership class what their dual language
                                                                                                  education experience has done for them and they
                                                                                                  progress through school. The afternoon was equally
                                                                                                  enlightening with a visit to PCC Rock Creek Campus
                                                                                                  where the members of Leadership participated in
                                                                                                  speed networking and mock interviewing the Early
                                                                                                  College students. A tour of campus and presentations
                                                                                                  on The Hillsboro Library of Things and Community
                                                                                                  Education rounded out the day.
THE CHAMBER AT WORK |
The Hillsboro Chamber
5193 NE Elam Young Pkwy, Ste A   Periodicals
Hillsboro, OR 97124
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