WALK OF FAME HOLLYWOOD - CONCEPT PLAN - heart of hollywood
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View of Grauman's (now TCL) Chinese Theatre and the 16th Annual Academy Awards ceremony, 1944. (Water and Power Associates)
HOLLYWOOD 3 / 90 WALK OF FAME MASTER PLAN City of Council District 13 Council Member Mitch O’Farrell Bureau of Street Lighting Eddie Chavez Los Angeles Dan Halden, Director, HEART of Hollywood Christine Peters, Policy Director Bureau of Street Services Craig Bullock, Planning Director Kevin Minne Sean Starkey, Hollywood Field Deputy Alexander Caiozzo Bureau of Engineering Department of Transportation Gus B. Malkoun, Project Manager Bhuvan Bajaj Bill Lee, Senior Architect Neil Drucker, Program Manager Office of Historic Resources Lambert Giessinger Focus Group Community Members Elvina Beck, Central Hollywood NC John Lyons, Community Member David Bolour, Community Member Christy McAvoy., Hollywood Heritage Anthony Conley, Hollywood Studio District NC Ana Martinez, Hollywood Chamber of Commerce Donelle Dadigan, Hollywood Historic Trust / Chamber Wally Moran, Community Member Brian Dyer, Hollywood Hills West NC Erin Penner, Hollywood United NC Det. Shannon Geaney, LAPD Katie Seymour, Community Member Rana Ghadban, Hollywood Chamber of Commerce Christi Van Cleve, Hollywood Historic Trust Kris Larson, Hollywood BID Sarah Zurell, Community Member Project Gensler, Planning & Urban Design Li Wen, Project Principal Sam Schwartz, Transportation Consultant Joe Iacobucci, Principal Design Team Claudia Carol, Planning Director Jaymes Dunsmore, Lead Planner Christian Arkell, Senior Transportation Engineer JT Theeuwes, Senior Urban Designer Historic Resources Group, Historic Consultant Sara Jafarpour, Urban Designer Paul Travis, Principal Eric Wong, Design Strategist Studio-MLA, Landscape Design DCA, Civil Engineering Ben Feldmann, Principal Steve Cummins, Principal Christopher Herrera, Engineer Leland Saylor Associates, Cost Estimating Tommy Vest, Cost Estimator Renderings by Shimahara Visual HOLLYWOOD WALK OF FAME Concept Plan | January 2020
View looking west down the center of Hollywood Boulevard, with the Warner Bros. (Pacific) Theatre at the northeast corner of Hollywood and Wilcox is on the right, 1953. (Water and Power Associates)
HOLLYWOOD 5 / 90 WALK OF FAME MASTER PLAN Table of 00 Executive Summary 6 01 Introduction 11 Contents 1.1 Project Overview 1.2 Project Process 12 14 1.3 Project Principles 16 02 Planning Context 19 2.1 Overview 20 2.2 Hollywood Walk of Fame 22 2.3 Streetscape Elements 24 2.4 Access & Circulation 30 2.5 Parking 34 2.6 Historic Resources 38 03 Community Engagement 43 3.1 Overview 44 3.2 Outreach Events & Activities 46 04 Streetscape Concept 59 4.1 Overview 60 4.2 Concept Design Elements 64 4.3 Street Configuration 84 4.4 Sidewalk & Infrastructure Improvements 86 4.5 Operations & Maintenance 90 HOLLYWOOD WALK OF FAME Concept Plan | January 2020
6 / 90 0.0 EXECUTIVE SUMMARY HOLLYWOOD WALK OF FAME MASTER PLAN Executive Project Overview Guiding Principles Planning Context Summary The Hollywood Walk of Fame is a Los Angeles landmark that attracts At the core of the Hollywood Walk of Fame Concept Plan is a simple, but The Walk of Fame today is a contested space, with insufficient millions of visitors from around the transformative idea: the street is for space for the millions of people who world every year. everyone. visit every year. 2020 will mark the 60th anniversary of the first star This idea is embedded in the principles identified by Seventy percent of the existing space along Hollywood ceremony. In recognition of this historic occasion, Hollywood stakeholders, which serve as the over-arching Boulevard is dedicated to vehicular use, with just thirty the City of Los Angeles has undertaken an ambitious goals for the project: percent available for everything else. Along the limited program to revitalize the Walk of Fame. existing sidewalk today, pedestrians, tourists, vendors, Create a place that celebrates the and performers compete for space with necessary The Hollywood Walk of Fame Concept Plan is the first unique identity of Hollywood. infrastructure, including street furnishings, street step in re-imagining the Walk of Fame for the twenty- first century. It establishes an aspirational vision for the lighting, landscaping, signage, bicycle parking, scooter Establish a forward-looking framework parking, as well as other authorized and unauthorized Walk of Fame and a clear, implementable framework for to address present-day challenges and uses. Not surprisingly, the star attraction—the Walk of future improvements. anticipate future needs. Fame—gets lost in the clutter. The project area includes the entire extent of the Hollywood Walk of Fame, comprising Hollywood Provide an exemplary experience for Boulevard from Gower Street to La Brea Avenue and Vine Street from Yucca Street to Sunset Boulevard. pedestrians, bicyclists and transit riders, and enhance safety for all. Community Engagement The Hollywood Walk of Fame Concept Plan is a Stakeholder and community engagement is an essential project of the City of Los Angeles, led by the Bureau of Catalyze economic development element of the planning process and served as the Engineering in partnership with Council District 13 and and investment. starting point for the development of the Concept Plan. Councilmember Mitch O’Farrell’s HEART of Hollywood In order to understand the perspective of Hollywood initiative. Provide spaces and amenities that stakeholders, a series of meetings was conducted with accommodate a range of activities. Design work is being led by Gensler, with support from residents, business owners, non-profit and community Sam Schwartz Transportation Consultants, DCA Civil organizations and relevant City staff. These work Protect and preserve valuable historic Engineering Group, Historic Resources Group, Studio- sessions engaged participants in a series of activities resources. MLA, and Leland Saylor Associates. leading to meaningful and actionable input. In addition, Together, these principles serve as the basis for the new a large Community Open House was held with over vision for Hollywood Boulevard, which is embodied in 100 participants. Feedback from the broader Hollywood this Concept Plan. community was solicited and received through on-line and in-person engagement. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 0.0 EXECUTIVE SUMMARY 7 / 90 WALK OF FAME MASTER PLAN Artistic interpretation of design concept for illustration only. Figure 0.1 Concept Plan Vision: Aerial View HOLLYWOOD WALK OF FAME Concept Plan | January 2020
8 / 90 0.0 EXECUTIVE SUMMARY HOLLYWOOD WALK OF FAME MASTER PLAN Concept Plan Vision The Hollywood Walk of Fame 4. Enhance Landscaping The Concept Plan would enhance landscaping and Concept Plan envisions the provide more shade with a new landscape design for transformation of Hollywood the Boulevard and new street trees to augment the existing tree canopy. Boulevard from a traffic artery to a 5. Celebrate Hollywood History & Identity place for people. The Concept Plan would celebrate Hollywood If implemented, the Concept Plan would provide history and identity by restoring the Walk of Fame, multiple benefits to the Hollywood community and the and incorporating new signage to highlight historic city as a whole. features. 6. Increase Safety & Accessibility for All Key elements of the Concept Plan include the The Concept Plan would enhance safety and following: accessibility with a variety of sidewalk, crosswalk, and intersection improvements. 7. Simplify Access & Parking 1. Provide More Space for People The Concept Plan would simplify access and parking The Concept Plan would flip the ratio of space for residents and visitors by creating new dedicated for people versus space for vehicles, more than rideshare pick-up and drop-off areas, providing doubling the amount of space available for residents centralized valet parking locations close to major and visitors by expanding the sidewalk and creating destinations, and improving access to off-street new event plazas. parking. 2. Activate the Street & Sidewalk 8. Improve Alternative Mobility Options The Concept Plan would activate the street and The Concept Plan would improve alternative sidewalk by providing space for a range of new mobility options that allow residents and visitors to amenities for residents and visitors, with places to access the Walk of Fame without driving, reducing eat, play, watch, perform, and rest. congestion, noise, and emissions. 3. Create a Cohesive Streetscape Design 9. Augment the Experience The Concept Plan would create a cohesive The Concept Plan could augment the Walk of Fame streetscape design through a contemporary experience with new lighting, technology, and a interpretation of Art Deco design, which has a visitor center. strong connection to Hollywood history and culture. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 0.0 EXECUTIVE SUMMARY 9 / 90 WALK OF FAME MASTER PLAN Artistic interpretation of design concept for illustration only. Figure 0.2 Concept Plan Vision: Sidewalk View HOLLYWOOD WALK OF FAME Concept Plan | January 2020
View of Vine Street looking north across Hollywood Blvd, with the Capitol Records Building in the distance on the right, ca. 1950s. (Water and Power Associates)
HOLLYWOOD 11 / 90 WALK OF FAME MASTER PLAN Introduction Project Overview Project Process Project Principles
12 / 90 1.0 INTRODUCTION HOLLYWOOD WALK OF FAME MASTER PLAN 1.1 Project Project Purpose & Background Overview The Hollywood Walk of Fame Concept Plan is the first step in re- imagining Hollywood Boulevard and the Walk of Fame for the twenty-first century. Since February 9, 1960, when the first star awarded in a public ceremony was officially dedicated honoring actress Joanne Woodward, the Walk of Fame has grown to more than two thousand stars, celebrating honorees in five categories: Motion Pictures, Television, Recording, Radio, and Live Performance. Ground-breaking ceremony for the Walk of Fame (left). Actress Joanne Woodward was honored with the first star ceremony in 1960 (right). Over time, the Walk of Fame has fallen into disrepair and many visitors leave disappointed with their experience. that celebrates its past, looks towards the future, and The Concept Plan is a project of the City of Los Angeles, In addition to frayed sidewalks, worn landscaping, and restores its original vision of a place that “maintains led by the Bureau of Engineering in partnership with incongruous street furnishings, pedestrian overcrowding the glory of a community whose name means glamour Council District 13 and Councilmember Mitch O’Farrell’s and a disproportionate amount of space given to and excitement in the four corners of the world.” It HEART of Hollywood initiative. automobiles have contributed to a stale and uninspiring establishes an aspirational vision for the Walk of Fame, Design work is being led by Gensler, with support from experience for residents and tourists alike. and a clear, implementable framework, laying the Sam Schwartz Transportation Consultants, DCA Civil 2020 will mark the 60th anniversary of that first star foundation for future improvement work. Engineering Group, Historic Resources Group, Studio- ceremony and in recognition of this historic occasion, The project area includes the entire extent of the MLA, and Leland Saylor Associates. the City of Los Angeles has undertaken an ambitious Hollywood Walk of Fame, comprising Hollywood program to re-imagine and revitalize the Walk of Fame. Boulevard from Gower Street to La Brea Avenue and The purpose of the Hollywood Walk of Fame Concept Vine Street from Yucca Street to Sunset Boulevard, as Plan is to develop a new vision for the Walk of Fame, shown in Figure 1.1 on page 13. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 1.0 INTRODUCTION 13 / 90 WALK OF FAME MASTER PLAN Capitol Records Bldg Hollywood Pantages Theatre TCL Chinese Theatre Dolby Theatre Pacific Theatre YUCCA CAHUENGA HIGHLAND LA BREA GOWER VINE HOLLYWOOD / HIGHLAND HOLLYWOOD BLVD HOLLYWOOD / VINE Fonda Theatre Hollywood Roosevelt Hotel El Capitan Theatre Egyptian Theatre The Montalbán Theatre SUNSET 1” = 500’ @ 11” x 17” Selected features shown for reference only. Figure 1.1 Project Study Area 0´ 250´ 500´ HOLLYWOOD WALK OF FAME Concept Plan | January 2020
14 / 90 1.0 INTRODUCTION HOLLYWOOD WALK OF FAME MASTER PLAN 1.2 Project Overview Process The planning process for this first phase of work, Concept Design, was organized in four sub-phases, with input from City staff and community stakeholders one lane of traffic in each direction on Hollywood Blvd is potentially feasible due to (1) excess capacity on Sunset Blvd and (2) the limited network function of Phase 1-D: Concept Plan The draft Concept Plan was presented to the Project Focus Group on September 25, 2019. Focus Group throughout. Hollywood Boulevard. members review the plan and feedback to the Project Phase 1-A: Project Kick-Off and Visioning The analysis findings were documented in a report Design team. A summary of that meeting is included in The planning process began with a Kick-Off Meeting submitted by the Project Design Team to the Bureau of Chapter 3 of this document. with City leaders, staff and community stakeholders. The Engineering and Council District 13 on July 26, 2019, and Based on the feedback provided, the Project Design Project Design Team gathered project data and materials are summarized in Chapter 2 of this document. Team refined the design concepts and developed this as the basis for the planning process. The Existing Conditions Analysis, with the planning Concept Plan, which was presented to the Cultural As part of this phase, the Project Design Team, led principles describing the over-arching project objectives, Heritage Commission on December 5, 2019. by Gensler, held initial Focus Group Meetings with formed the basis for the development of concept design Future Phases 2-7 key stakeholders, in coordination with the Bureau of options in Phase 1-C. Future phases will include Schematic Design (Phase Engineering and Council District 13. A summary of these Phase 1-C: Draft Concept Plan 2), Design Development (Phase 3), Construction meetings is included in Chapter 3 of this document. Following the Existing Conditions Analysis, the Project Documentation (Phase 4), BID and Award (Phase 5), Phase 1-B: Existing Conditions Analysis Design Team developed initial Concept Design Options, Construction (Phase 6) and Post Construction (Phase 7). Beginning with an initial site visit, the Project Design which were presented to the Project Focus Group and Team researched and reviewed of the existing physical the broader community. A summary of these meetings conditions and planning issues. As part of this analysis, is included in Chapter 3 of this document. DCA Civil Engineering Group completed a Streetscape The Concept Design Options were refined and Condition Assessment, documenting damage to the developed into a consolidated Design Concept by the curb and sidewalk as well as the condition of all star Project Design Team based on the stakeholder and panels along the Walk of Fame. community feedback received. The Design Concept was Additionally, as part of this analysis Sam Schwartz documented in a the draft version of this document Transportation Consultants completed a Traffic & submitted by the Project Design Team to the Bureau Circulation Assessment, which concluded that removing of Engineering and Council District 13 on September 4, 2019. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 1.0 INTRODUCTION 15 / 90 WALK OF FAME MASTER PLAN Figure 1.2 Planning Process CITY CITY CITY REVIEW REVIEW REVIEW FUTURE PROJECT EXISTING CONDITIONS DRAFT CONCEPT KICK-OFF & OPPORTUNITIES CONCEPT PLAN PLAN PHASES ANALYSIS [PHASE 1-A] [PHASE 1-D] [PHASES 2-7] [PHASE 1-B] [PHASE 1-C] 1 Project Start Up Streetscape Condition 2 3 Evaluate Concept Design Project Team Meetings Schematic Design Assessment Options & Develop Consolidated Concept Review Existing Documents Traffic & Circulation Concept Plan Design Development Assessment Project Team Meetings Project Team Meetings Cost Estimate Project Team Meetings Coordination with Environmental Review Coordination with City Departments City Departments Coordination with Presentation to Cultural City Departments FT Heritage Commission Construction DR A FT DR A Draft Concept Plan Documentation Focus Group Meeting 1 Existing Conditions Analysis City Review Report & Approval Phase 1 Focus Group Meeting 3 Construction 1 2 3 Develop Concept Design Options Phase 1 Opens Focus Group Meeting 2 = Completed Community Open House Note: Simplified project process diagram. Not all phases/tasks shown. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
16 / 90 1.0 INTRODUCTION HOLLYWOOD WALK OF FAME MASTER PLAN 1.3 Project Principle 1 Principle 2 Principle 3 Principles (Photo: Sean Pavone / Alamy Stock Photo) Create a place that Establish a forward-looking Provide an exemplary celebrates the unique framework to address experience for pedestrians, identity of Hollywood. present-day challenges and bicyclists and transit riders, anticipate future needs. and enhance safety for all. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 1.0 INTRODUCTION 17 / 90 WALK OF FAME MASTER PLAN Principle 4 Principle 5 Principle 6 (Photo: Urbanize LA) Catalyze economic Provide spaces and amenities Protect and preserve valuable development and that accommodate a range historic resources. investment. of activities. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
View of Hollywood Blvd. at Highland Ave. looking west, with the Roosevelt Hotel in the distance on the left, 1951. (Water and Power Associates)
HOLLYWOOD 19 / 90 WALK OF FAME MASTER PLAN Planning Context Overview Hollywood Walk of Fame Streetscape Elements Access & Circulation Parking Historic Resources
20 / 90 2.0 PLANNING CONTEXT HOLLYWOOD WALK OF FAME MASTER PLAN 2.1 Overview Hollywood Boulevard Figure 2.1 Hollywood Boulevard (Typical Section) Today 70% Vehicular 30% Pedestrian Hollywood Boulevard today is a contested space, with insufficient space for the millions of people who visit every year. Seventy percent of the existing space is dedicated to vehicular use, including two lanes of on-street parking, two vehicular travel lanes in each direction, and a center 15’ 7.5’ 12.5’ 10’ 10’ 10’ 12.5’ 7.5’ 15’ P P turn lane, as shown in Figure 2.1. Just thirty percent of the existing space is available for non-vehicular uses. Pedestrians, tourists, vendors, and performers compete for space with necessary infrastructure, along with street furnishings, street 100’ lighting, landscaping, signage, bicycle parking, scooter parking, as well as other authorized and unauthorized uses. Not surprisingly, the star attraction—the Walk of Fame—gets lost in the clutter. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 2.0 PLANNING CONTEXT 21 / 90 WALK OF FAME MASTER PLAN YUCCA 16-W 16-E LAS PALMAS MCCADDEN CAHUENGA SYCAMORE CHEROKEE HIGHLAND WHITLEY HUDSON ORANGE LA BREA ARGYLE WILCOX GOWER VINE 15-N 14-N 13-N 12-N 11-N 10-N 9-N 8-N 7-N 6-N 5-N 4-N 3-N 2-N 1-N IVAR HOLLYWOOD ORANGE MCCADDEN CHEROKEE SCHRADER EL CENTRO 15-S 14-S 13-S 12-S 11-S 10-S 9-S 7-S 6-S 5-S 4-S 3-S 2-S 1-S 17-W 17-E SELMA 18-W 18-E SUNSET 1” = 500’ @ 11” x 17” Figure 2.2 Project Study Area, With Blocks Numbered 0´ 250´ 500´ HOLLYWOOD WALK OF FAME Concept Plan | January 2020
22 / 90 2.0 PLANNING CONTEXT HOLLYWOOD WALK OF FAME MASTER PLAN 2.2 Hollywood Overview Walk of The Walk of Fame, embedded in the public sidewalks along Hollywood Boulevard and Vine Street, is a monument to various achievements in the Fame entertainment industry. Conceptualized in the early 1950s, the Walk of Fame was originally intended to help revitalize the then-deteriorating neighborhood surrounding Hollywood Boulevard. On February 9, 1960, the first star awarded in a public ceremony was officially dedicated, honoring motion picture actress Joanne Woodward. Since then, over two thousand stars have been awarded, celebrating honorees in five categories: Motion Pictures, Television, Recording, Radio, and Live Performance. The Walk of Fame consists of three 36 x 36” black terrazzo squares separated by 1/8” zinc divider strips. Star panels, featuring coral-colored terrazzo stars with brass lettering and plaques, are located in the center of these three squares, with a square of black terrazzo separating each star panel. A second row of star panels, located on the interior side closer to the building face has been added in some locations. The terrazzo typically continues beyond these squares to the building faces and the existing street curb, as shown in Figure 2.3. The Walk of Fame is administered by the Hollywood Chamber of Commerce and maintained by the Hollywood Historic Trust on behalf of the City of Los Angeles. The Walk of Fame Committee, comprised of five members representing each of the five categories of entertainment and a chairperson, reviews nominations and selects the honorees. Once a star is added, it becomes part of the historic fabric of the Walk of Fame and cannot be removed. On October 1, 2019, actor, director and producer Tyler Perry, was honored with the Tyler Perry (front row, center) was honored with the 2,675th star, while Councilmember Mitch O’Farrell (front row, left) and Hollywood 2,675th star. Chamber of Commerce President Rana Ghadban (front row, right) watch. Also pictured (back row (front row, left to right) Sarah Zurell, Donelle Dadigan, Idris Elba, Crystal Fox and Kerry Washington (Getty Images North America). HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 2.0 PLANNING CONTEXT 23 / 90 WALK OF FAME MASTER PLAN Figure 2.3 Existing Walk of Fame (Typical) Star Condition Assessment EXISTING EXISTING ASPHALT TERRAZZO As part of this project, the existing Walk of Fame star panels were evaluated and assigned one of five ratings based on the observed condition: Excellent No damage was observed and no repair is needed. Approximately 60% of the existing stars are rated 'Excellent.' Good Minor cracking or deterioration was observed, but no repair is recommended. Approximately 30% of the existing stars are rated 'Good.' Fair Larger cracking was observed and/or pieces of star are missing; repair is recommended for stars rated 'Fair.' Approximately 5% of the existing stars are rated 'Fair.' Poor Large cracks were observed and/or portions of star or surrounding square are up-heaved. Stars rated 'Poor' are the highest priority for repair. Approximately 2% of the existing stars are rated 'Poor.' Relocation Required Stars located in curb ramps or driveways are required to be relocated when these areas are repaired or upgraded. Approximately 3% of the existing stars may require relocation. Note: Not to scale.. EXISTING CURB LANE 1 LANE 2 PARKING TERRAZZO TURN LANE 1 PROTECT MOBILITY SURFACE SURFACE TERRAZZO B A AMENITIES UTILITIES WALK OF FAME 10 HOLLYWOOD WALK OF FAME Concept Plan | January 2020
24 / 90 2.0 PLANNING CONTEXT HOLLYWOOD WALK OF FAME MASTER PLAN 2.3 Streetscape Overview Figure 2.4 Existing Streetscape Clutter Elements Hollywood Boulevard today is characterized by a streetscape cluttered with furnishings, lighting, landscaping, and signage from various improvement projects over the decades. While recent additions, such as new streetlights in 2005 and signage in 2019, are welcome improvements, older lights and signage from previous improvements projects remain in many places. Combined with the numerous types of street furnishings, the end result is a lack of aesthetic consistency along the boulevard. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 2.0 PLANNING CONTEXT 25 / 90 WALK OF FAME MASTER PLAN Figure 2.5 Existing Street Furnishings Street Furnishings Hollywood Boulevard today features a variety of benches, trash receptacles, bike racks and other street furnishings that are inconsistent and contribute to the cluttered aesthetic. The existing standard for the tree wells along the Walk of Fame consists of two rows of small granite blocks at the perimeter of the tree well with decomposed granite located within the tree well. This creates a change in elevation between the sidewalk and the interior of the tree well, which presents a tripping hazard—especially on a crowded sidewalk with visitors taking photographs. Benches Trash Receptacles HOLLYWOOD WALK OF FAME Concept Plan | January 2020
26 / 90 2.0 PLANNING CONTEXT HOLLYWOOD WALK OF FAME MASTER PLAN Street Lighting Figure 2.6 Existing Street Lighting Hollywood Boulevard features historic-inspired streetlights, designed to look like the ones that lined the street during its heyday in the 1930s. The new streetlights, installed in 2005, have teardrop heads on two arms at the top, providing light to the roadway, with an additional arm and light hanging over the sidewalk, as shown in Figure 2.6. In addition, there are a number of other lights along the Boulevard, including fixtures designed to look like film set lights and searchlights. These other lights, believed to be installed as part of a CRA/LA improvement project in the 1990s, are no longer functional. Street Lights “Film Set” Lights “Searchlight” Lights HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 2.0 PLANNING CONTEXT 27 / 90 WALK OF FAME MASTER PLAN Figure 2.7 Existing Street Trees Street Trees Hollywood Boulevard today features four types of street trees. These include two types of shade trees, the evergreen Indian Laurel Fig (Ficus microcarpa), and the deciduous Blue Jacaranda (Jacaranda mimosifolia), noted for their iconic blue-purple flowers, as well as two types of palms. The most common tree along the boulevard is the towering Mexican Fan Palm (Washingtonia robusta). Over 200 Mexican Fan Palms line the Walk of Fame (including those along Vine Street), while Canary Island Date Palms (Phoenix canariensis) mark the intersections of Highland Avenue and Vine Street. Over time and for various reasons, many of these existing palm trees along Hollywood Boulevard have been removed. Ficus trees are evergreen trees native to Southeast Asia that grow quickly and provide abundant shade. They are also notoriously root-invasive. The roots frequently destroy adjacent sidewalks and create pedestrian Indian Laurel Fig, Ficus microcarpa Blue Jacaranda, Jacaranda mimosifolia hazards. The City of Los Angeles has spent tens of millions of dollars in sidewalk repair and related litigation due to the destructive power of ficus roots. Jacaranda trees are iconic due to their abundant seasonal purple flowers. They are also fast growing and require little water, but as a result their branches are soft and their wood is easily damaged. They also often require pruning, that, when not done, can leave the trees unhealthy and with an unattractive, bedraggled appearance. The flowers also tend to pose a slip hazard on smoother wet surfaces (such as a terrazzo sidewalk). Many tree wells sit empty and are in need of new trees. Mexican Fan Palm, Washingtonia robusta Canary Island Date Palm, Phoenix canariensis HOLLYWOOD WALK OF FAME Concept Plan | January 2020
28 / 90 2.0 PLANNING CONTEXT HOLLYWOOD WALK OF FAME MASTER PLAN Signage & Wayfinding Figure 2.8 Existing Signage For years, multiple government agencies and community stakeholders have added signage and wayfinding along Hollywood Boulevard in an ad hoc fashion. The result is a chaotic streetscape, visual clutter, and a lack of a cohesive design aesthetic. Recently, Councilmember Mitch O’Farrell, in partnership with the Hollywood BID and local stakeholders, has taken the lead in developing a comprehensive wayfinding signage program for the historic core of Hollywood. The first phase, which included 79 Art Deco-inspired signs geared toward pedestrians, as shown in Figure 2.9 on page 29, was installed in Spring 2019. Subsequent phases will include new dynamic messaging signs at gateways to Hollywood, as well as digital occupancy signs at three area parking garages. Informational / Wayfinding Signage Parking Directional Signage Historic Signage HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 2.0 PLANNING CONTEXT 29 / 90 WALK OF FAME MASTER PLAN Figure 2.9 New Signage Pedestrian Directional Signage and Map Parking Directional Signage (Hunt Design / Matt Givot Photography) (Hunt Design / Matt Givot Photography) Pedestrian Directional Signage and Map Pedestrian Directional Signage Parking Directional Signage (Hunt Design / Matt Givot Photography) (Hunt Design / Matt Givot Photography) (Hunt Design / Matt Givot Photography) HOLLYWOOD WALK OF FAME Concept Plan | January 2020
30 / 90 2.0 PLANNING CONTEXT HOLLYWOOD WALK OF FAME MASTER PLAN 2.4 Access & Overview Circulation Hollywood Boulevard is a multi-modal corridor serving motorists, transit users, bicyclists, scooters, skaters, and pedestrians. the Hollywood and Vine Station (completed in 1999) and Hollywood and Highland Station (completed in 2000). These two stations, which are part of LA Metro’s Network,” as shown in Figure 2.12 on page 33. The Backbone Network defines major routes through the city to help cyclists efficiently get from one place to Traffic Capacity & Volume regional transit network, have a daily ridership of another and constitutes the core network from which approximately 150,000 boardings. neighborhood bike lanes, trails and other infrastructure Currently, Hollywood Boulevard has two vehicular lanes radiate. The LA 2010 Bicycle Plan “represents a new in each direction with a dedicated center turn lane, Ten bus routes currently serve Hollywood Boulevard, as shown in Figure 2.11 on page 32. LA Metro Rapid Bus commitment by Los Angeles to complete streets. It is providing a notional capacity of 1,600 vehicles per hour part of a move away from the auto-centric approach in each direction. Existing peak hour, peak direction route 780 and local route 217 provide service along the length of the Boulevard through the project area, while of the past, and toward a sustainable transportation traffic volume ranges from 912 to 1,425 vehicles per system - a system which supports motor vehicle use, hour, as shown in Figure 2.10. local routes 180, 181, 210, 212, 213, 222, and 237 provide service from Hollywood to various location in across the but also enables the use of streets by other modes, such Transit Access city. as bicycling, walking, and transit, and acknowledges the Transit service along Hollywood Boulevard is provided use of streets for other purposes, such as recreation, Bicycle Access retail and public gatherings.” by the Los Angeles County Metropolitan Transportation Authority (LA Metro) and the City of Los Angeles The City of Los Angeles 2010 Bicycle Plan designates Department of Transportation (LADOT). Hollywood Boulevard and Vine Street in the project area as part of the City’s future “Backbone Bikeway Two LA Metro subway stations serve the project area: HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 2.0 PLANNING CONTEXT 31 / 90 WALK OF FAME MASTER PLAN CAHUENGA HIGHLAND LA BREA GOWER 1,126 (AM) 1,425 (AM) 1,217 (AM) 479 680 808 VINE 479 (PM) 680 (PM) 808 (PM) HOLLYWOOD BLVD 1 2 3 4 CAPACITY: 1,600 (EACH DIRECTION) 712 (AM) 573 (AM) 567 (AM) 1,007 1,007 (PM) 912 912 (PM) 1,150 1,150 (PM) TRAFFIC 1 Location of Traffic Count 1,126 (AM) 479 479 (PM) Westbound AM/PM Traffic (Vehicles per Hour) 573 (AM) 912 912 (PM) Eastboud AM/PM Traffic (Vehicles per Hour) 1” = 500’ @ 11” x 17” Source: 2015 Iteris Study provided by LADOT. Figure 2.10 Existing Traffic Volume 0´ 250´ 500´ HOLLYWOOD WALK OF FAME Concept Plan | January 2020
32 / 90 2.0 PLANNING CONTEXT HOLLYWOOD WALK OF FAME MASTER PLAN 222 210 TO DASH NORTH HOLLYWOOD 222 YUCCA 237 210 210 222 LAS PALMAS HOLLYWOOD / MCCADDEN CAHUENGA SYCAMORE CHEROKEE HIGHLAND HIGHLAND WHITLEY HUDSON ORANGE LA BREA ARGYLE WILCOX GOWER VINE IVAR 222 222 780 780 217 217 212 312 210 ORANGE MCCADDEN CHEROKEE SCHRADER EL CENTRO HOLLYWOOD / TO DOWNTOWN VINE 212 312 222 237 SELMA TRANSIT 210 Metro Red Line Subway Station 000 Bus Line # Metro Red Line Subway 302 SUNSET 2 Metro Rapid Bus Metro Local Bus LADOT Dash Hollywood 1” = 500’ @ 11” x 17” Sources: Los Angeles County Metropolitan Transportation Authority; City of Los Angeles, Department of Transportation. Figure 2.11 Existing Public Transit Network 0´ 250´ 500´ HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 2.0 PLANNING CONTEXT 33 / 90 WALK OF FAME MASTER PLAN YUCCA LAS PALMAS MCCADDEN CAHUENGA SYCAMORE CHEROKEE HIGHLAND WHITLEY HUDSON ORANGE LA BREA ARGYLE WILCOX GOWER VINE IVAR ORANGE MCCADDEN CHEROKEE SCHRADER EL CENTRO SELMA BICYCLE NETWORK Backbone Bikeway Network / Existing Bike Lanes Backbone Bikeway Network / Planned Bike Lanes SUNSET Neighborhood Bikeway Network / Existing Bike-Friendly Street Neighborhood Bikeway Network / Planned Bike-Friendly Street 1” = 500’ @ 11” x 17” Source: City of Los Angeles Bicycle Master Plan. Figure 2.12 Existing and Planned Bicycle Network 0´ 250´ 500´ HOLLYWOOD WALK OF FAME Concept Plan | January 2020
34 / 90 2.0 PLANNING CONTEXT HOLLYWOOD WALK OF FAME MASTER PLAN 2.5 Parking Overview Currently, there are over 8,600 publicly-accessible On-Street Parking Off-Street Parking parking spaces within one block of Hollywood On-street, metered parking is provided along Off-street parking is provided in four LADOT facilities Boulevard. This includes: approximately one third of the curb length along the as well as multiple privately-owned, publicly-accessible • Approximately 180 on-street parking spaces Walk of Fame as shown in Figure 2.13. On-street parking parking lots and garages, as shown in Figure 2.14. • Approximately 4,000 publicly-owned off-street is managed by LADOT as part of the LA Express Park Existing off-street parking is under-utilized: a parking spaces program. As part of that program, multi-space pay comprehensive parking study completed in 2014 station kiosks were recently installed, replacing the concluded “Hollywood does not have a parking • Approximately 4,400 privately-owned, publicly- existing single space meters. accessible off-street parking spaces shortage” and determined that existing off-street parking An inventory of on-street parking spaces is provided in supply is not fully utilized. Figure 2.15 on page 36. An inventory ofTaxi off-street parking spaces is provided in Parking Area No Parking Bus Zone Figure 2.15 on page 36. Parking Figure 2.13 Area Curb Utilization Existing No Parking Bus Zone Taxi 34.2% Parking Area 37.3% No Parking 5.2% Bus22.9% Zone
HOLLYWOOD 2.0 PLANNING CONTEXT 35 / 90 WALK OF FAME MASTER PLAN Parking Study Area YUCCA LADOT CHEROKEE GARAGE LADOT P P HOLLYWOOD & HIGHLAND GARAGE P P 65 LAS PALMAS P 70 P MCCADDEN 300 P CAHUENGA P SYCAMORE P CHEROKEE 3,021 P HIGHLAND P 386 P WHITLEY HUDSON ORANGE LA BREA 160 20 ARGYLE WILCOX 165 GOWER 196 P P 120 77 569 VINE IVAR 500 95 P P ORANGE MCCADDEN CHEROKEE SCHRADER EL CENTRO LADOT 156 200 WILCOX LOT LADOT P P HOLLYWOOD & VINE 112 P P P P P P P 84 P 149 130 P 39 GARAGE 27 340 45 414 280 130 P 457 P P P 40 55 52 SELMA PARKING P Publicly-Owned Parking Facility 4,013 P Privately-Owned, Publicly-Accessible Parking Facility 4,441 SUNSET TOTAL OFF-STREET PARKING SPACES 8,454 Below-Grade Parking Structure 4,806 Above-Grade Parking Structure 1,993 Surface Parking Lot 1,655 1” = 500’ @ 11” x 17” Sources: LADOT (http://parkinginla.lacity.org/); Parkopedia (https://en.parkopedia.com/parking/hollywood/). Figure 2.14 Existing Parking (Within One Block of Hollywood Blvd) 0´ 250´ 500´ HOLLYWOOD WALK OF FAME Concept Plan | January 2020
36 / 90 2.0 PLANNING CONTEXT HOLLYWOOD WALK OF FAME MASTER PLAN Figure 2.15 Parking Inventory Block Name Operator Public/Private Facility Type Address Public Pedestrian Commercial Public Private Total Spaces On-Street Loading Loading Off-Street Off-Street 01-N Hollywood Blvd On-Street Parking N/A Public On-Street Gower to El Centro 6 Spaces 0 Spaces 0 Spaces 6 Spaces 01-S Hollywood Blvd On-Street Parking N/A Public On-Street Gower to El Centro 3 Spaces 2 Spaces 0 Spaces 5 Spaces 01-S 6104 Hollywood Blvd Lot Safety Park Private Surface Lot 6104 Hollywood Blvd 112 Spaces 112 Spaces 02-N Eastown Garage Lanier Parking Solutions Private Underground 6201 Hollywood Blvd 569 Spaces 569 Spaces 02-N Hollywood Blvd On-Street Parking N/A Public On-Street El Centro to Argyle 6 Spaces 0 Spaces 0 Spaces 6 Spaces 02-S Hollywood Blvd On-Street Parking N/A Public On-Street El Centro to Argyle 6 Spaces 0 Spaces 0 Spaces 6 Spaces 03-N Hollywood Blvd On-Street Parking N/A Public On-Street Argyle to Vine 3 Spaces 6 Spaces 0 Spaces 9 Spaces 03-N 1731 Argyle Ave Lot Grant Parking Private Surface Lot 1731 Argyle Ave 20 Spaces 20 Spaces 03-N 1721 Vine St Lot Proper Parking Private Surface Lot 1721 Vine St 70 Spaces 70 Spaces 03-S Hollywood Blvd On-Street Parking N/A Public On-Street Argyle to Vine 0 Spaces 2 Spaces 0 Spaces 2 Spaces 04-N Hollywood Blvd On-Street Parking N/A Public On-Street Vine to Ivar 1 Spaces 3 Spaces 0 Spaces 4 Spaces 04-S Hollywood Blvd On-Street Parking N/A Public On-Street Vine to Ivar 8 Spaces 0 Spaces 0 Spaces 8 Spaces 04-S Vine & Hollywood Garage (LADOT #702) Public Structure 1625 N Vine St 457 Spaces 457 Spaces 05-N Hollywood Blvd On-Street Parking N/A Public On-Street Ivar to Cahuenga 5 Spaces 0 Spaces 0 Spaces 5 Spaces 05-N 1726 N Cahuenga Blvd Lot Star Parking Private Surface Lot 1726 N Cahuenga Blvd 65 Spaces 65 Spaces 05-S Hollywood Blvd On-Street Parking N/A Public On-Street Ivar to Cahuenga 4 Spaces 0 Spaces 0 Spaces 4 Spaces 05-S Cosmo Lofts Lot Private Surface Lot 1609 Cosmo St 40 Spaces 40 Spaces 06-N Hollywood Blvd On-Street Parking N/A Public On-Street Cahuenga to Wilcox 10 Spaces 0 Spaces 0 Spaces 10 Spaces 06-N 1715 N Cahuenga Blvd Lot LAZ Parking Limited Private Surface Lot 1715 N Cahuenga Blvd 160 Spaces 160 Spaces 06-S Hollywood Blvd On-Street Parking N/A Public On-Street Cahuenga to Wilcox 6 Spaces 0 Spaces 3 Spaces 9 Spaces 06-S 1632 Wilcox Ave Lot Private Surface Lot 1632 Wilcox Ave 130 Spaces 130 Spaces 06-S 1637 N Cahuenga Blvd Lot Hollywood Parking Private Surface Lot 1637 N Cahuenga Blvd 39 Spaces 39 Spaces 07-N Hollywood Blvd On-Street Parking N/A Public On-Street Wilcox to Hudson 6 Spaces 0 Spaces 2 Spaces 8 Spaces 07-N 1715 N Wilcox Ave Lot CarPark, Inc. Private Surface Lot 1715 N Wilcox Ave 77 Spaces 77 Spaces 07-S Hollywood Blvd On-Street Parking N/A Public On-Street Wilcox to Schrader 3 Spaces 0 Spaces 0 Spaces 3 Spaces 07-S Wilcox Parking Lot (LADOT #742) Modern Parking, Inc. Public Surface Lot 1637 N Wilcox Ave 149 Spaces 149 Spaces 07-S Hollywood YMCA Private Surface Lot 6543 Selma Ave 52 Spaces 52 Spaces 08-N Hollywood Blvd On-Street Parking N/A Public On-Street Hudson to Whitney 2 Spaces 3 Spaces 2 Spaces 7 Spaces 08-N 1716 Whitley Ave Private Surface Lot 1716 Whitley Ave 120 Spaces 120 Spaces 09-N Hollywood Blvd On-Street Parking N/A Public On-Street Whitney to Cherokee 3 Spaces 0 Spaces 1 Spaces 4 Spaces 09-N Cherokee Garage (LADOT #670) Modern Parking, Inc. Public Structure 1710 Cherokee Ave 386 Spaces 386 Spaces 09-S Hollywood Blvd On-Street Parking N/A Public On-Street Schrader to Cherokee 12 Spaces 0 Spaces 1 Spaces 13 Spaces Sources: City of Los Angeles, Department of Transportation (http://parkinginla.lacity.org/); Parkopedia (https://en.parkopedia.com/parking/hollywood/). HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 2.0 PLANNING CONTEXT 37 / 90 WALK OF FAME MASTER PLAN Block Name Operator Public/Private Facility Type Address Public Pedestrian Commercial Public Private Total Spaces On-Street Loading Loading Off-Street Off-Street 09-S 1639 Schrader Blvd Lot CarPark, Inc. Private Surface Lot 1639 Schrader Blvd 84 Spaces 84 Spaces 10-N Hollywood Blvd On-Street Parking N/A Public On-Street Cherokee to Las Palmas 4 Spaces 0 Spaces 0 Spaces 4 Spaces 10-S Hollywood Blvd On-Street Parking N/A Public On-Street Cherokee to Las Palmas 8 Spaces 0 Spaces 1 Spaces 9 Spaces 10-S Classic Parking: 1634 N Las Palmas Ave Classic Parking Private Surface Lot 1634 N Las Palmas Ave 130 Spaces 130 Spaces 11-N Hollywood Blvd On-Street Parking N/A Public On-Street Las Palmas to McCadden 0 Spaces 1 Spaces 0 Spaces 1 Spaces 11-N Las Palmas Garage CarPark, Inc. Private Structure 1721 N Las Palmas Ave 165 Spaces 165 Spaces 11-S Hollywood Blvd On-Street Parking N/A Public On-Street Las Palmas to McCadden 1 Spaces 0 Spaces 0 Spaces 1 Spaces 11-S Classic Parking: 1609 N Las Palmas Ave Classic Parking Private Surface Lot 1609 N Las Palmas Ave 55 Spaces 55 Spaces 12-N Hollywood Blvd On-Street Parking N/A Public On-Street McCadden to Highland 0 Spaces 2 Spaces 1 Spaces 3 Spaces 12-N McCadden Garage CarPark, Inc. Private Underground 1724 N Highland Ave 300 Spaces 300 Spaces 12-S Hollywood Blvd On-Street Parking N/A Public On-Street McCadden to Highland 0 Spaces 0 Spaces 0 Spaces 0 Spaces 12-S 1648 N Highland Ave Lot West Coast Parking Private Structure 1648 N Highland Ave 27 Spaces 27 Spaces Systems, Inc. 13-N Hollywood Blvd On-Street Parking N/A Public On-Street Highland to Orange 0 Spaces 10 Spaces 0 Spaces 10 Spaces 13-N Hollywood & Highland Garage SP Plus Corporation Public Underground 6801 Hollywood Blvd 3,021 Spaces 3,021 Spaces (LADOT #745) 13-N 6933 Hollywood Blvd Garage Valet Parking Service Private Underground 6933 Hollywood Blvd 95 Spaces 95 Spaces 13-S Hollywood Blvd On-Street Parking N/A Public On-Street Highland to Orange 0 Spaces 7 Spaces 0 Spaces 7 Spaces 13-S Hollywood Center Garage LAZ Parking Limited Private Structure 6922 Hollywood Blvd 414 Spaces 414 Spaces 13-S 6831 Hawthorn Ave Lot California Parking Private Surface Lot 6831 Hawthorn Ave 280 Spaces 280 Spaces Systems, Inc. 14-N Hollywood Blvd On-Street Parking N/A Public On-Street Orange to Sycamore 0 Spaces 10 Spaces 0 Spaces 10 Spaces 14-N Hollywood Galaxy SP Plus Corporation Private Underground 7021 Hollywood Blvd 500 Spaces 500 Spaces 14-S Hollywood Blvd On-Street Parking N/A Public On-Street Orange to Sycamore 0 Spaces 6 Spaces 1 Spaces 7 Spaces 14-S 1670 N Sycamore Ave Garage California Parking Private Underground 1670 N Sycamore Ave 200 Spaces 200 Spaces Systems, Inc. 14-S The Hollywood Roosevelt Hotel N/A Private Lot-Valet 7000 Hollywood Blvd 45 Spaces 45 Spaces 15-N Hollywood Blvd On-Street Parking N/A Public On-Street Sycamore to La Brea 10 Spaces 1 Spaces 0 Spaces 11 Spaces 15-N 7083 Hollywood Blvd Garage LAZ Parking Limited Private Structure 7083 Hollywood Blvd 196 Spaces 196 Spaces 15-S Hollywood Blvd On-Street Parking N/A Public On-Street Sycamore to La Brea 7 Spaces 0 Spaces 0 Spaces 7 Spaces 15-S 7080 Hollywood Blvd Garage SP Plus Corporation Private Structure 7080 Hollywood Blvd 340 Spaces 340 Spaces 15-S 7060 Hollywood Blvd Garage Parking Concepts, Inc. Private Underground 7060 Hollywood Blvd 156 Spaces 156 Spaces Total 114 Spaces 53 Spaces 12 Spaces 4,013 Spaces 4,441 Spaces 8,633 Spaces Sources: City of Los Angeles, Department of Transportation (http://parkinginla.lacity.org/); Parkopedia (https://en.parkopedia.com/parking/hollywood/). HOLLYWOOD WALK OF FAME Concept Plan | January 2020
38 / 90 2.0 PLANNING CONTEXT HOLLYWOOD WALK OF FAME MASTER PLAN 2.6 Historic Overview Resources Hollywood Boulevard and the Walk of Fame are designated historic landmarks. The Walk of Fame, comprised of the terrazzo sidewalk According to Hollywood Heritage, the Hollywood Boulevard Commercial and Entertainment District is one of the most significant historic districts in the country: and stars along Hollywood Blvd. from Gower Street “Its buildings tell the story of Hollywood’s famous ‘main to La Brea Ave. and along Vine Street from Yucca street’ during the Golden Age of Hollywood, the period Street to Sunset Blvd., is a City of Los Angeles Historic- when the community received worldwide attention as Cultural Monument (HCM #194). Many of the most- the motion picture capital of the world. Between 1915 recognizable buildings along the Boulevard are also and 1935, Hollywood Boulevard was transformed from a designated HCMs, including the TCL Chinese Theatre residential street of stately Victorian homes to a bustling (HCM #55), the Hollywood Pantages Theatre (HCM commercial center. This concentration of buildings on #193), and the Egyptian Theatre (HCM #584). the Boulevard is a microcosm of the era’s significant In addition to these locally-designated landmarks, over architectural styles, and the massing, scale, and 100 buildings along the Walk of Fame are part of the continuity of the streetscape are an excellent example of Hollywood Boulevard Commercial and Entertainment development patterns of the period.” District, listed in the National Register of Historic Places, An inventory of historic resources is provided in Figure as shown in Figure 2.16. 2.17 on page 40. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 2.0 PLANNING CONTEXT 39 / 90 WALK OF FAME MASTER PLAN YUCCA TCL Chinese Theatre Capitol Hollywood Records (HCM #55)* Artisans’ Patio Pacific Theatre Building Former Site of Complex (HCM #572)* (HCM #857) Bank of Hollywood/ Garden Court (HCM #453) William Stromberg Clock Janes House Equitable Building Apartments (HCM #316) (HCM #227)* (HCM #1088)* (HCM #243) Hollywood Pantages Theatre LAS PALMAS Security Trust & MCCADDEN CAHUENGA SYCAMORE (HCM #193)* CHEROKEE HIGHLAND Savings Building WHITLEY HUDSON ORANGE (HCM #334)* LA BREA ARGYLE WILCOX GOWER VINE IVAR ORANGE MCCADDEN CHEROKEE SCHRADER EL CENTRO Raymond The Broadway Hollywood Hollywood Hollywood El Capitan Max Factor Egyptian Hollywood Walk of Fame Department Store Chandler Square The Taft Bldg Professional Bldg. Roosevelt Hotel Masonic Temple Theatre Building Theatre (HCM #194) & Neon Sign (HCM #597) & Neon Sign (HCM #876)* (HCM#545)* (HCM #277)* (HCM #495)* (HCM #593)* (HCM #584)* (HCM #664)* (HCM #666)* Hollywood Plaza Hotel & Neon Sign (HCM #665)* SELMA HISTORIC City of Los Angeles Historic-Cultural Monument (HCM) Contributing Structure (National Register) SUNSET Non-Contributing Structure Hollywood Blvd Commercial and Entertainment District (National Register) *Also listed as Contributing Structure (National Register) 1” = 500’ @ 11” x 17” Source: City of Los Angeles, Office of Historic Resources; Hollywood Boulevard Commercial and Entertainment NRHP Application. Figure 2.16 Historic Resources 0´ 250´ 500´ HOLLYWOOD WALK OF FAME Concept Plan | January 2020
40 / 90 2.0 PLANNING CONTEXT HOLLYWOOD WALK OF FAME MASTER PLAN Figure 2.17 Historic Resources Inventory Block Name Address Year Built Architect HCM HCM Number Contributing Notes Structure -- Hollywood Walk of Fame Hollywood Boulevard from Gower to La Brea, -- N/A Yes 194 No Vine Street from Yucca to Sunset 03-N Hollywood Pantages Theatre 6233 Hollywood Blvd 1930 B. Marcus Priteca Yes 193 Yes 03-N Bank of Hollywood/Equitable Building 6253 Hollywood Blvd 1929 Aleck Curlett Yes 1088 Yes 03-S Gilberts Books 6264 Hollywood Blvd 1932 H.J. Knauer No N/A Yes Demolished 03-S Taft Building and Neon Sign 6280 Hollywood Blvd 1923 Walker & Eisen Yes 666 Yes 04-N Guaranty Building 6331 Hollywood Blvd 1923 John C. Austin No N/A Yes 04-S Broadway Dept. Store and Neon Sign 6300 Hollywood Blvd 1927/38 F. Dorn / Parkinson & Parkinson Yes 664 Yes 04-S Hallmark 6324 Hollywood Blvd 1922/31 Morgan, Walls & Clement No N/A Yes 05-N Regal Shoes 6349 Hollywood Blvd 1939 Walker & Eisen No N/A Yes 05-N Security Trust and Savings Building 6381 Hollywood Blvd 1921 Parkinson & Parkinson Yes 334 Yes 05-S Leed's 6352 Hollywood Blvd 1935 S. Charles Lee No N/A Yes 05-S Palmer Building 6362 Hollywood Blvd 1921 E. Fllaherty No N/A Yes 05-S Julian Medical Building 6380 Hollywood Blvd 1934 Morgan, Walls & Clements No N/A Yes 06-N Hollywood Pacific Theatre 6423 Hollywood Blvd 1927 G. Albert Landsburgh Yes 572 Yes Orginially the Warner Hollywood Theatre 06-N William Stromberg Clock 6439 Hollywood Blvd -- N/A Yes 316 No 06-S Raymond Chandler Square Hollywood Blvd & Cahuenga Ave Intersection -- N/A Yes 597 No 06-S Creque -Building 6400 Hollywood Blvd 1913/31 B.B. Homer No N/A Yes 06-S Attie Building 6436 Hollywood Blvd 1931 -- No N/A Yes 07-N Holly Cinema 6523 Hollywood Blvd 1920 E.B. Rust No N/A Yes 08-N Hillview Apartments 6531 Hollywood Blvd 1917 Tifal No N/A Yes 08-N Janes House 6541 Hollywood Blvd 1903 Dehnis & Farwell Yes 227 Yes 08-N Johnny's Steak House 6553 Hollywood Blvd 1930 H.L. Gogerty No N/A Yes 09-N Baine Building 6601 Hollywood Blvd 1926 Gogerty & Weyl No N/A Yes 09-S Consumer Drug 6542 Hollywood Blvd 1919/38 H. Rice No N/A Yes 09-S Hollywood Toys 6554 Hollywood Blvd 1927 Gogerty & Weyl No N/A Yes 09-S J.J. Newberry 6600 Hollywood Blvd 1928 J.J. Newberry No N/A Yes 09-S S.H. Kress 6606 Hollywood Blvd 1935 E.F. Sibbert No N/A Yes 09-S The Orient 6626 Hollywood Blvd 1927/37 -- No N/A Yes 09-S Cherokee Building 6630 Hollywood Blvd 1927 N. Alpaugh No N/A Yes 10-N Musso and Frank's 6663 Hollywood Blvd 1917 L.A., Smith No N/A Yes 10-N Commercial building 6679 Hollywood Blvd 1914 F.L. Paulson No N/A Yes 10-S Shane Building 6652 Hollywood Blvd 1930 Norton & Wallis No N/A Yes Source: City of Los Angeles, Office of Historic Resources; Hollywood Boulevard Commercial and Entertainment NRHP Application. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 2.0 PLANNING CONTEXT 41 / 90 WALK OF FAME MASTER PLAN Block Name Address Year Built Architect HCM HCM Number Contributing Notes Structure 11-N Outpost Building 6701 Hollywood Blvd 1920 E. Parcher No N/A Yes 11-N Artisan's Patio Complex 6727 Hollywood Blvd -- -- Yes 453 No 11-N Pickwick Books 6743 Hollywood Blvd 1917/1925/1936 Morgan, Walls & Clements No N/A Yes 11-S Egyptian Theatre and Forecourt 6708 Hollywood Blvd 1921 Meyer & Holler Yes 584 Yes 11-S Pig N' Whistle 6718 Hollywood Blvd 1919/27 Morgan, Walls & Clements No N/A Yes 12-N Montmartre 6755 Hollywood Blvd 1922 Meyer & Holler No N/A Yes 12-N Wax Museum 6765 Hollywood Blvd 1928 C.J. Weyp. No N/A Yes 12-N Security Pacific 6777 Hollywood Blvd 1927 Meyer & Holler No N/A Yes 12-S Christie Hotel 6724 Hollywood Blvd 1922 A. Kelley No N/A Yes 12-S Millers Stationers 6740 Hollywood Blvd 1933 -- No N/A Yes 12-S Hollywood Theater 6766 Hollywood Blvd 1913/1933 Claude Balch No N/A Yes 12-S Bank of America 6780 Hollywood Blvd 1914/1935 Morgan, Walls & Clements No N/A Yes 13-N TCL Chinese Theatre 6925 Hollywood Blvd 1927 Meyer & Holler Yes 55 Yes Orginally Grauman’s Chinese Theatre 13-S Lee Drug 6800 Hollywood Blvd 1935 B.D. Bixby No N/A Yes 13-S Commercial building 6806 Hollywood Blvd 1922 -- No N/A Yes 13-S El Capitan Theatre Building 6834 Hollywood Blvd 1925 G. Albert Landsburgh Yes 495 Yes 13-S Hollywood Masonic Temple 6840 Hollywood Blvd 1921 John C. Austin Yes 277 Yes 13-S Seven Seas 6904 Hollywood Blvd 1920 -- No N/A Yes 14-N 7001 Hollywood Blvd 7001 Hollywood Blvd 1929 Meyer & Holler No N/A Yes 14-N Garden Court Apartment (Former Site of) 7021 Hollywood Blvd -- -- Yes 243 No Demolished 14-S Hollywood Roosevelt Hotel and Pool 7000 Hollywood Blvd 1924 Fisher, Lake & Traver Yes 545 Yes 14-S Arthur Murray Building 7024 Hollywood Blvd 1919 Frank Meline No N/A Yes 14-S Hollywood Professional Building 7046 Hollywood Blvd 1924 Richard D. King Yes 876 Yes 15-N Security Trust 7051 Hollywood Blvd 1928 Parkinson & Parkinson No N/A Yes 15-N Stores 7055 Hollywood Blvd 1928 Parkinson & Parkinson No N/A Yes 15-N Congregational Church 7065 Hollywood Blvd 1920 H. Glidden No N/A Yes 16-E Capitol Records Building 1740 Vine St 1956 Wekton Beckett Yes 857 No 16-W Palace Theater 1735 Vine St 1926 Gogerty & Weyl No N/A Yes 17-E Hollywood Brown Derby 1628 Vine St 1928 C.J. Weyl No N/A Yes Demolished 17-E Stores 1632 Vine St 1928 C.J. Weyl No N/A Yes Demolished 17-W Hollywood Plaza Hotel and Neon Sign 1633 Vine St 1924 Walker & Eisen Yes 665 Yes N/A Knickerbocker Hotel 1714 Ivar Ave 1929 John M. Cooper No N/A Yes N/A Max Factor Salon 1666 Highland Ave 1931 S. Charles Lee No N/A Yes Source: City of Los Angeles, Office of Historic Resources; Hollywood Boulevard Commercial and Entertainment NRHP Application. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
View of Highland Avenue looking north toward Hollywood Boulevard, with Max Factor Building on the right, ca. 1950. (Water and Power Associates)
HOLLYWOOD 43 / 90 WALK OF FAME MASTER PLAN 03 Community Engagement Overview Outreach Events & Activities
44 / 90 3.0 COMMUNITY ENGAGEMENT HOLLYWOOD WALK OF FAME MASTER PLAN 3.1 Overview Stakeholder engagement is critical to the design process, and served as the starting point for the analysis and concept design. In order to understand the perspectives of key stakeholders, the Project Design Team conducted a series of stakeholder meetings with residents, business owners, non-profit and community organizations and key City staff. In addition, a large Community Open House was held and feedback from the broader Hollywood community was solicited and received through on-line and in-person engagement. Staff from relevant City departments were also engaged throughout the process to ensure the inclusion of needed functional and operational concerns. Feedback from City departments HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 3.0 COMMUNITY ENGAGEMENT 45 / 90 WALK OF FAME MASTER PLAN Community Open House HOLLYWOOD WALK OF FAME Concept Plan | January 2020
46 / 90 3.0 COMMUNITY ENGAGEMENT HOLLYWOOD WALK OF FAME MASTER PLAN 3.2 Outreach Focus Group Meetings Events & Two initial focus group meetings were held with members of the Hollywood community. Activities At each, the Project Design Team presented an overview of the project goals and objectives, analysis findings and best practices research. Focus group members provided feedback on Hollywood Boulevard today and their vision for the future. Focus Group Meeting 1-A On June 18, 2019, the Project Design Team conducted an initial focus group meeting with representatives from non-profit and community JT Theeuwes presents to focus group members. organizations in the project area, including the Hollywood Chamber of Commerce, Hollywood Historic Trust, Hollywood BID, and Hollywood Heritage as well as community members, including business owners and residents, and City staff from relevant departments. Focus group members discuss their vision for Hollywood Boulevard. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 3.0 COMMUNITY ENGAGEMENT 47 / 90 WALK OF FAME MASTER PLAN Figure 3.1 Focus Group 1-A Feedback (June 18, 2019) HOLLYWOOD WALK OF FAME Concept Plan | January 2020
48 / 90 3.0 COMMUNITY ENGAGEMENT HOLLYWOOD WALK OF FAME MASTER PLAN Focus Group Meetings Figure 3.2 Focus Group 1-B Participants Focus Group Meeting 1-B On July 10, 2019, the Project Design Team conducted an initial focus group meeting with representatives from Neighborhood Councils (NC) adjacent to the project area, including the Central Hollywood NC, Hollywood Hills West NC, Hollywood Studio District NC, and Hollywood United NC. HOLLYWOOD WALK OF FAME Concept Plan | January 2020
HOLLYWOOD 3.0 COMMUNITY ENGAGEMENT 49 / 90 WALK OF FAME MASTER PLAN Figure 3.3 Focus Group 1-B Feedback (July 10, 2019) HOLLYWOOD WALK OF FAME Concept Plan | January 2020
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