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WHR
Media Kit
2020
Horsemanship • Culture • Style
westernhorsereview.com
About us
Western Horse Review is the voice of the western riding culture in Canada.
The magazine is published six times a year including a special Championship
Edition each year end. With a national audience of over 55,000 passionate
and engaged readers, the magazine’s core content is about a life that is engaged
with western culture. Central to it – the horse. The magazine enhances our
readers chosen lifestyle with excellent reporting and award-winning editorial,
punctuated by outstanding photography.
Benefits of
Extending our brand into online, e-newsletters and social media has been
a natural progression, embraced by steadfast readers and new viewers
Print
alike. Through it’s online and social media presence, it outperforms all other
equine and western lifestyle publications in Canada. “MAGAZINE MEDIA builds
Every issue of Western Horse Review engages more than 55,000 of your prime brands and sells product with
customers, for it is at the heart of the western riding community in Canada – proven, verifiable results in a safe
the chronicler of life in the West. and transparent environment of
Now in its 27th year, Western Horse Review signifies sustained success and quality, professional journalism
growth for your brand, as well as ours, with a consumer who is eager to experi- that supports an economically,
ence all that is a part of this western lifestyle. ecologically and socially
sustainable society.”
- Alberta Magazine
No one in the Publishers Association
CANADIAN EQUINE MEDIA 2019 Conference
can touch THE REACH of this base.
For the Love Cold Weather Remembering
Print Advertising
+
PRINT SIGNIFICANTLY BOOSTED
of the Horse Barn Hacks Kevin Pole
BY LEE MCLEAN BY JENN WEBSTER BY PIPER WHELAN
in the magazine
55,000+ readers THE EFFECTIVENESS OF CROSS-
Video and Online PLATFORM CAMPAIGNS:
Promotion
westernhorsereview.com Campaigns that used
33,000+ impressions per month MORE THAN PRINT & ONLINE
Digital Promotion
via e-newsletter or blasts
+10,000 Opt Ins
10% Improved Persuasion Metics
by more than 10%.
Smithbilt Hats
Celebrates Facebook Alerts Campaigns that used MORE THAN
100 Years Boyd +325,000 Followers
PRINT & TV
How Do We
Grow the
Industry?
Answers to a
Wilson:
A Young
Cowboy
Instagram
+10,000 followers
Improved Persuasion Metics
by more than 17%. 17%
Difficult Question
MAR/APRIL 2019
Spirit Twitter Tweets
$5.95
$4 PRINTED
95
PRINTED IN CANADA
IN CANADA
Fighting a 3,100+ followers
PUBLICATION MAIL REGISTRATION
DISPLAY UNTIL APRIL 30, 2019
Big Fight
Pinterest
NUMBER 42204012
+96.9k Monthly Viewers
westernhorsereview.com
view
Western Horse R.e..
Readership readers are
Owners with Means
Western Horse Review readers are deeply engaged HOUSEHOLD INCOME
and proudly affiliated with the western lifestyle. • 65% over $60,000
Dovetailing the traditions of the West with the
FIERCE COMPETITORS
modern sophistication that is the western riding
culture of the 21st century, our readers are interested • over 90% of readers ride
in western homes, fashion, style, art, music, food, competitively
books, destinations and all that is embraced in the
western landscape. The Consumer Demographic
AVERAGE AGE OF READER
They are sophisticated horse owners who provide
• 9% (18-29)
the highest level of care to their horses. They are
keen on the newest trends in gear and style. They are • 23% (30-45)
invested in their country homes, barns, pastures and
equipment.
“Western Horse Review • 69% (45 and older)
readers are passionate about
their western lifestyle
and the magazine that brings ow ners
it all together for them.” Established Land
WHR is about 38% live on
57% live on
rural property
Canadian life an acreage (10 acres or more)
in the West.
Serious Horse Owners
AVERAGE # OF HORSES
• Seven per household
97% OF READERS FIND
ADVERTISEMENTS IN
WESTERN HORSE REVIEW
HELPFUL IN SECURING
INFORMATION ABOUT
HORSES, PRODUCTS
AND SERVICES.
88% of our readers say they are
immersed in western culture and lifestyle.
44% ranch and/or own cattle
WHR, embracing 2020 editorial
the newest trends Fireside Trout &
A Freewheelin’
in gear & style.
Bannock on a Stick Country M
BY MIKE EDGAR Young Gun
Prairie Q
JANUARY/FEBRUARY
BY PIPER WHELAN
BY JENN WEB
EDITORIAL FEATURES
• Western Weddings
• Travel: Arizona
THE
UNDER
• Health: Cribbing, Winter Foaling
Fre
• Training Thoroughbreds for Western Disciplines
DOG
Bullfig
Dazzles
• Homes of the West Feature
Closing Date: November 22, 2019 A Country Lawyer Talks
Cowboy Culture
Material In: November 29, 2019 & Big City Crime
SPECIAL ADVERTISING REPORTS Defining
• A Snowbird’s Guide to Riding in Arizona the Future of
Chuckwagon
• Equine Education Guide Racing
ADDITIONAL EVENT DISTRIBUTION
Arizona Distribution $5.95
SEPT/OCT 2019
$4 PRINTED
95
IN CANADA
PRINTED IN CANADA
PUBLICATION MAIL REGISTRATION
2019
Skijordue - Calgary, AB
DISPLAY UNTIL OCT. 31,
NUMBER 42204012
Saskatchewan Equine Expo, Saskatoon, SK westernhorsereview.com
Art of the Cowgirl, Phoenix, AZ
MARCH/APRIL
EDITORIAL FEATURES
• The Stallion Issue with a digital component
• Millennial Ranchers
• Building a Vet Clinic
• Supplements: Reducing joint inflammation.
• Chuckwagon Winter Training
• Health: Deworming, Vaccinations,
Care of Ponies
Closing Date: January 24, 2020
Material In: January 31, 2020
SPECIAL ADVERTISING REPORT
• Spring Sale Guide
• Equine Supplements
• Complimentary Equine Therapies
ADDITIONAL EVENT DISTRIBUTION
Kamloops Cowboy Festival, BC
MAY/JUNE Mane Event, Red Deer, AB
EDITORIAL FEATURES
• Our Rodeo Issue!
• Equine Photography
• Western Art
• Designing & Perfecting Your
Equine Property
• Training Cow Dogs
Closing Date: March 27, 2020
Material In: April 3, 2020
SPECIAL ADVERTISING REPORTS
• The Country Living Real Estate Guide:
• Western Artists
ADDITIONAL EVENT DISTRIBUTION
Western Art Show, Calgary Stampede, Calgary, AB
Prix de West, National Cowboy & Western Heritage
Museum, Oklahoma City, OK
2020 editorial
JULY/AUGUST
EDITORIAL FEATURES
• The Best of the West Summer List
• Fashion: Western Trends 2020
• Training: Trail Riding
Closing Date: May 29, 2020
Material In: June 5, 2020
SPECIAL ADVERTISING REPORT WHR, in the
• Fall Sale Guide (Part I)
barns, pastures
ADDITIONAL EVENT DISTRIBUTION
Calgary Stampede, Calgary, AB & competition
Country Thunder SK & AB
Calgary Polo Club, Calgary, AB
arena.
Festival Western De St.Tite, St. Tite, QB SEPTEMBER/OCTOBER
2020 Calgary Polo Club
EDITORIAL FEATURES
• Futurity Season
of
Hair by Cierra Ross AB
• Fall Fashion
Arsenault One Beauty, Calgary,
Make-up by Ivonne ry, AB
Photos by
wisted Tree Photograph
y of One Beauty, Calga • Trucks & Trailers
OPEN RANGE
• Western Art Showcase
• Health: Fitting & Conditioning Weanlings for Sale
and beyond.
for Futurity season Closing Date: July 24, 2020
Western vogue style By Jenn Webster
Material In: July 31, 2020
SPECIAL ADVERTISING REPORT
• Fall Sale Guide (Part II)
ADDITIONAL EVENT DISTRIBUTION
Canadian Team Penning Nationals, Calgary, AB
Canadian Spectacular, Stavely, AB
Calgary Stampede Cutting Horse Futurity, Calgary, AB
Canadian Finals Rodeo, Edmonton, AB
TCAA, National Cowboy & Western Heritage Museum,
Oklahoma City, OK
MIDDLE HyFyve Pink
Cheetah coat,
$79.99, from Classic Rodeo,
e.com
www.classicrodeoboutiqu agate
onyx , black
Tiger’s eye stones with
by RKR Jewerly, 5 Things You
and tassel necklace, $125,
Wants for Ch r Horse
krjewe lry.com .
www.r
ristmas A Festive
BY PIPER WHE
cardigan, $80, Feast NFR’s Canad
Blush Light Ribbed rose
LAN
Photographer ian
RIGHT
from Boa-Kae
and Lariat necklace, $35, BY MIKE EDGA
R
Ranch, www.boa-kae
ranch.com;
BY JENN WEB
Pick
, $65, tone, quartz and STER
Feather and Floral Kimono Dragonfly lariat with moons e, $75,
ranch.com; necklac
Kae Ranch, www.boa-kae charm dragonfly charms
te necklace with feather krjewelry.com.
nstone, quartz and hemati ; by RKR Jewerly, www.r
, www.rkrjewelry.com models’ own.
tassel, $125, by RKR Jewelry * Hats, belts and tanks are
necklac e, $375,
Navajo pearl, large bead odeob outiqu e.com.
lassicr
m Classic Rodeo, www.c
REVIEW September/October
2019
46 WESTERN HORSE
NOVEMBER/DECEMBER
EDITORIAL FEATURES
• Special Edition Championship Issue
Closing Date: September 27, 2019
Material In: October 4, 2019
SPECIAL ADVERTISING REPORT
• Christmas Gift Guide Country
• Championship Showcase Music’s
New Cowboy the 2019
CHAMPIONS
NOV/DEC 2019
$4 5PRINTED IN CANAD
SHOWCASE
Winners of the Can
$5.9
95
PRINTED adian western perf
REGISTRATION
A
IN CANADA
ormance world.
DEC. 31, 2019
Give, Laugh & Love
12
PUBLICATION MAIL
NUMBER 422040
DISPLAY UNTIL
Remembering
Kevin Pole
westernhorserevie BY PIPER WHELAN
w.com
WHR has powerful More Online Advertising
web and social media & effective ways to Opportunities
reach your audience! • Sponsor a Contest
opportunities • Feature Page Take Over
(Round Pen, Great Gear, Fashion,
Western Kitchen, Travel, Horse & Health,
Cowboy Culture)
• Blog Sponsorship
• Twitter Sponsorship
• Facebook Sponsorship or
www.westernhorsereview.com Facebook Contest Sponsorship
• Pinterest Sponsorship or
Pinterest Contest Sponsorship
With over 325,000 Facebook followers, 10,000
• Sponsored Editorial within the Website
opt-ins to our e-newsletter, a dedicated Twitter • Digital Christmas Gift Guide
and Pinterest audience, and more than 50,000
dedicated monthly visitors to our website, this is LEADERBOARD
E-Newsletter Banner & Leaderboard Ad
a powerful and effective way to reach a focused
on website for one month
audience of western enthusiasts. ........................$290.00
www. SPONSORED CONTENT
Includes (1) Facebook post,
Leader Board AD 728 pixels x 90 pixels (1) Pinterest picture and link,
Non-Print Advertiser*: $175/month or $1,050/year (1) Instagram mention
Print Advertiser: $125/month or $750/year ........................ $375.00
(rotates with other advertisers)
Large Square 300 pixels x 250 pixels PREMIUM SOCIAL MEDIA
Non-Print Advertiser*: $150/month or $900/year PROMOTION
Print Advertiser: $100/month or $600/year Includes (1) Blog directed by client with
links to client website,
Small Square 125 pixels x 125 pixels (1) Facebook post , (1) Pinterest
Non-Print Advertiser*: $90/month or $540/year picture and link, (1) Instagram mention
Print Advertiser: $60/month or $350/year and inclusion in the Western Horse Review
e-newsletter (10,000 opt-ins)
........................$495.00
email NATIVE INCLUSION CAMPAIGN
This type of promotion has many benefits.
Choose a dedicated push, or a banner It’s great for direct sales, endorsed
within our e-newsletter, and reach over branding, lead generation and increased
10,000 opted-in e-subscribers. conversion rates.
Native Advertising is a way in which ad-
Dedicated Push vertisers can partner with publishers to
Tailored e-blast to our database $495.00 deliver an endorsed message that is more a
service to the reader than a sales pitch, but
Banner within Western Horse shows incredible potential for direct sales.
Review E-newsletter And, it’s very affordable right now.
Print Advertiser: $35 per banner” ................................ $850.00
HOME PAGE TAKEOVER
Runs the course of a month or more on
our website. It features non-scrolling
body background images, leader board
ad. Also included: the Premium Social
Media promotion. .... $1,195.00
More Social Media
Specialty Publications opportunities...
The numbers don’t lie!
The WHR team
were outstanding to collaborate
with. They were extremely
professional, creative and
supportive in reinstating our
annual magazine to maximum
advertiser capacity, with an
efficient and seamless process.
They went over and above by
engaging new followers through
their social media and hands-on
efforts. We are looking forward
to growing our magazine size and
distribution along with the
WHR team!”
~ Richard Coté, 2018 President, Calgary Polo Club
The combination of speed, precision and passion in polo is electrifying.
Explore the culture and world of the Calgary Polo Club in this
beautifully designed booklet, given extra exposure via the savvy
horseperson audience of Western Horse Review magazine.
CALGARY POLO CLUB SOCIAL MEDIA ANALYTICS:
TOTAL IMPRESSIONS from INSTAGRAM: 12,678
TOTAL IMPRESSIONS from FACEBOOK: 38,112
TOTAL IMPRESSIONS from ISSUU: 1,127 And 12 hrs: 56 mins: 27 secs Read Time
BLOG IMPRESSIONS: Polo, This Weekend - One blog posted on August 11, 2017 to
www.westernhorsereview.com had 428 readers, including 107 unique visitors.
SUMMARY: 52,345 viewers to the Calgary Polo Club, from social media curated by
Western Horse Review magazine in a short time frame.
2019 WINNERS CIRCLE
TOURNAMENTS &
SOCIAL EVENTS
4 Goal Tournaments
CALGARY CUP JC PALMER MEMORIAL TOURNAMENT
Winners I Remax Winners I Blizzard
Nacho Bello, Dayelle Fargey, Gordon Ross, Matt Schneider Bryan Middleton, Carin Middleton, John Rooney, Ali Rooney
Runners up I Somerset Runners up I BD & P
HAVE-DOG.COM
Kyle Fargey, Heidi Clark, Loreto Natividad, Lesley Tims James Kidd, Saul Torres, Russell Stimmel, Mitch Horne
June 28 - July 1 Western Canadian Polo
ROENISCH MEMORIAL CUP USPA OFFICERS CUP/JB CROSS CUP
Winners I Remax Winners I Remax
Tournament / Ross Fargey Cup 4 Goal
1 Canada Day Match Games
JULY SCHEDULE
1 Fish Creek Junior Polo
4-7 American Day Cup Finals 4 Goal
11-13 Mike Francis Cup 0 Goal
12-14 J.B. Cross Cup Finals 4 Goal
18-21 CP Air Cup 0 Goal
19-28 J.C. Palmer Memorial 4 Goal
20 A Polo Match for Mental Health
27-28 Gilgit Cup 0 Goal
2-11 Calgary Cup 4 Goal
AUGUST SCHEDULE
3-4 Heart Cup 0 Goal
5
10-11
Kimo Cup
Big Rock Cup
For Grooms & Beginners
0 Goal
Ranch House Events
15-18 Hull Cup 0 Goal
16-25 USPA Pacific NW Circuit /
August 23 Lobster Dinner Nacho Bello, Dayelle Fargey, Gordon Ross, Matt Schneider Nacho Bello, Dayelle Fargey, Gordon Ross, Matt Schneider
Roenisch Memorial Cup 4 Goal Runners up I BD & P Runners up I BD & P
(Money Game, playing for $12,000) James Kidd, Saul Torres, Russell Stimmel, Mitch Horne Mitch Horne, Russell Stimmel, Saul Torres, James Kidd
17 Canadian Open 20 Goal Tournament and event dates are subject to change, please visit
24-25 Rocky Mountain Cup 0 Goal www.calgarypoloclub.com for daily tournament scheduling
8 www.calgarypoloclub.com follow @calgarypoloclub 9
Horsemanship • Culture • Style
Retail Rates
www.westernhorsereview.com 2020
Full Page
Closing Dates
ISSUE BOOKING MATERIAL DATE
Trim Size 8” x 10.75”
Bleed size 8.5” x 11.25” Jan/Feb: Nov. 22 Nov. 29 1X 3X 6X
Image size 7” x 9.92” March/Apr: Jan. 24 Jan. 31
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FULL COLOUR ADVERTISING
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Sep/Oct July 24 Aug. 3 1/3 1,076 913 807
Nov/Dec Sept. 25 Oct. 2
Full Page 1/4 895 745 672
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1/12 232 197 173
1X 3X 6X
Premium
1/2 Island 1/2 Horizontal 1/2 Vertical OBC $2,635 2,365 2,244
4.583” x 7.5” 7” x 4.875” 3.375” x 9.92”
IFC/IBC 2,355 2,084 1,941
The Innovator Behind Outdoor Celebrating 25 Years Living Well, Record Year for Cheese
The Runaway Oven Pizzas of Reining Alberta Riding Better Canadian Cutters Fondue
BY LEE MCLEAN BY LOUISA MURCH WHITE BY MIKE EDGAR
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Horsemanship • Culture • Style
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1/3 Vertical 1/3 Island 1/4 Vertical 1/6 Vertical
2.167” x 9.92” 4.583” x 4.875” 3.375” x 4.875” 2.167” x 4.875”
VIEW FROM THE
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with Les Timmons Miniature
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YOUR GUIDE TO
EQUINE SCANNING Capturing
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In Western Weddings
SEPT/OCT 2018
JAN/FEB 2019
$4 PRINTED
$5.9595
IN CANADA
PRINTED IN CANADA
DISPLAY UNTIL OCTOBER 31, 2018
$5.95PRINTED
$4
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95
PRINTED IN CANADA
IN CANADA
PUBLICATION MAIL REGISTRATION
DISPLAY UNTIL FEB. 28 2019
NUMBER 42204012
NUMBER 42204012
westernhorsereview.com
westernhorsereview.com
For more information e-mail advertising@westernhorsereview.com
1/6 Horizontal 1/9 1/12 or phone 403-250-1128 or 403-861-2609
4.583” x 2.25” 2.167” x 3.125” 2.167” x 2.187”
Horsemanship • Culture • Style
Suite 814, 3545 – 32 Ave. NE,
Calgary, Alberta T1Y 6M6
Tel: 403-250-1128 or 403-861-2609
editorial@westernhorsereview.com
www.westernhorsereview.com
Western Horse Review is a proud member of the Alberta Magazine
Publishers Association, www.albertamagazines.com, abiding by the
standards of the Canadian Society of Magazine Publishers.
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