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ENewsletter - Association of Indian Management Schools
eNewsletter
                                   Vol.3, No.2, January-February 2018
                                                       AIMS e-Newsletter is the official organ of Association of Indian Management Schools. (For private circulation only)

                                   FROM THE PRESIDENT'S DESK

Dear Members,
Greetings from Association of Indian Management Schools (AIMS)!!.
I am pleased to announce the release of the AIMS eNewsletter, Vol.3, No.2, covering the events that have taken
place in January and February 2018 at AIMS and Member Institutions.
I wish to inform you that there is a good response to the announcement made with regard to AIMS Research and
Innovation Fellowship (ARIF) Grant. We have received 18 applications, out of which 16 are eligible for
consideration and the ARIF Committee is looking into them for finalization and announcement of the names of
grantees shortly.
AIMS is also working out on various new programmes in collaboration with some renowned management
institutions for the benefit of management faculty and students, the details of which will be notified soon.
This year AIMS have formulated 14 Chapters across India. I am happy to inform you that many Chapters are doing
fantastic job by conducting regular meetings, inducting new members and conducting new programs. I urge every
member institution to involve itself in Chapter activities and promote the cause of Management education in our
country.
AIMS Test for Management Admissions (ATMA), as you all know, which is one of the National Level tests
conducted by AIMS, has been our focus this year. We are promoting ATMA through digital media and have our
new website ready. I request every member to participate in ATMA and promote the same in your institution and
region.
Although a good number of Members are contributing to this eNewsletter, I would request more and more
Members to send their entries, related directly to management education. The entries should reflect the
contribution being made by the programmes conducted to management education.
Looking forward to your co-operation in bringing out a useful eNewsletter.
Happy reading!!!
With fraternal regards,

Dr Anil Rao Paila
President, AIMS
Mob:9341240724
ENewsletter - Association of Indian Management Schools
eNewsletter                                      Vol.3, No.2, Jan-Feb 2018

                                         Contents

S No Name of the Institution                                                  Page No
North Zone
1)    Highlights of Events                                                           2
2)    Bharati Vidyapeeth University, Institute of Management & Research, New Delhi 12
3)    Institute of Management Studies, Banaras Hindu University, Varanasi           17
East Zone
4)    Asian School of Business Management, Bhubaneswar                              22
5)    Institute of Management, Kolkata                                              24
West Zone
6)    Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore                              27
7)    Bharati Vidyapeeth’s Institute of Management Studies & Research, Navi Mumbai 30
8)    Balaji Institue of Modern Management (BIMM), Pune                             34
9)    Sinhgad Institue of Management & Computer Application (SIMCA), Pune           35
10)   Viva Institute of Management & Research, Thane                                39

South Zone
11)   Welingkar Institute of Management Development & Research, Bangalore           40
12)   Symbiosis Institute of Business Management,                                   42
      Symbiosis International University, Hyderabad
13)   International School of Business & Research, Bangalore                        49
14)   Global Business School, Hubli                                                 50

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ENewsletter - Association of Indian Management Schools
eNewsletter                                              Vol.3, No.2, Jan-Feb 2018

                              AIMS HIGHLIGHTS OF EVENTS
Sl.   Date            Name of the Event                                                              Pg No.
No.
1.    22/08/2017 to   AIMS Convention at Hotel Orchid, Pune. Organized by                              3
      24/08/2017      Savitribai Phule University, Pune
                        nd
2.    26/09/2017 to   72 Executive Board Meeting at AMDISA at Institute of                             3
      27/09/2017      Certified Professional Managers (CPM) Colombo

3.    30/10/2017      AIMS Case Study Workshop at Jindal Global Business School                        4

4.    1/11/2017       Meeting of AIMS AP Chapter at IIAM Seminar Hall, Vizag                           4

5.    3/11/2017       AIMS Confluence on “ATMA Current Issues and                                      5
                      Trends” and “Impact of GST on Pricing of Management Education”

6.    4/11/2017       2nd AIMS Executive Board Meeting at Faculty of Management Studies,               6
                      Mohan Lal Sukhadia University, Udaipur, Rajasthan

7.    5/11/2017       President attended SEAA Conference and signed MOU with                           6
                      Peregrine on behalf of AIMS

8.    11/11/2017      AIMS Southern Regional Council Meeting at                                        7
                      PSG Institute of Management, Coimbatore

9.    24/11/2017 &    AIMS Regional Council Meeting at Regional College of Management,                 7
      25/11/2017      Bhubaneswar & National Seminar on HRM Technology and Innovation –
                      A Futuristic Approach conducted by Srushti Institute of Management

10.   24/11/2017 &    “Making Management Studies Matter” at Bangalore University,                      8
      25/11/2017      Central College Campus

11.   12/12/2017      Supreme Court Verdict on AIMS - PGDM                                             8

12.   15/12/2017      Digital Revolution and New India at Adarsh Institute of                          8
                      Management & Technology
13.   17/12/2017      3rd Executive Board Meeting at IFEEL, Lonavala                                   9

14.   24/12/2017      Conference at ICBM, Hyderabad                                                    9

15.   29/12/2017 to   International Conference on “Future Work Organizations: Perspectives, Issues     9
      30/12/2017      and Challenges” at Sona Institute of Management, Goa University, Goa

16.   8/01/2017       International Research Conference 2018 at WeSchool, Bangalore                   10

17.   12/01/2018      ATMA Promotion at Bangalore - Ms Rupinder Kaur visited Bangalore                10

17.   18/01/2018      Meeting with Minister for Higher Education at Bangalore for                     10
                      ATMA Entrance Test for State Institutions

18.   20/01/2018      Western Regional Council Meeting at                                             10
                      Guru Nanak Institute of Management Studies

19.   22/01/2018      Breakfast Meeting with Members at Radisson Blu                                  11

20.   9/02/2018       4th Executive Board Meeting at House Boat at Alleppy                            11

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eNewsletter                                        Vol.3, No.2, Jan-Feb 2018

AIMS Convention at Hotel Orchid, Pune. Organized by Savitribai Phule University, Pune from
22/08/2017 to 24/08/2017. President Dr Anil Rao Paila taking over from Immediate Past President Dr B V
Sangvikar.

  nd
72 Executive Board Meeting of AMDISA at PMI Srilanka. President Dr Anil Rao Paila addressed the
                                                                                         th
gathering at Institute of Certified Professional Managers (CPM), Colombo Conference on 27 September
2017 at Srilanka.

                                                 3
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eNewsletter                                      Vol.3, No.2, Jan-Feb 2018

                                                                                  th
AIMS Case Study Workshop (Northern Region) at Jindal Global Business School on 30 October 2017.
Executive Board Member Dr Tapan Panda along with AIMS President Dr Anil Rao Paila and facilitators
Philip C Zerrillo and Havovi Joshi from Singapore Management University.

                                                          st
Meeting of AIMS AP Chapter at IIAM Seminar Hall, Vizag on 1 November 2017. AIMS President Dr Anil
Rao Paila along with Treasurer Dr Narayana Reddy, AP Chapter Chair Dr Ravindra, Chief Gurest Prof G
Nageshwara Rao and AP Chapter Secretary Mr Raghunath Reddy were present.

Inauguration of Incubation Centre and Library of IIAM by President Dr Anil Rao Paila along with
Dr Ravindra Chairman of IIAM. Discussion with students about their ideas in the Incubation Lab.

                                               4
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eNewsletter                                         Vol.3, No.2, Jan-Feb 2018

                                                                rd
AIMS Confluence on “ATMA Current Issues and Trends” on 3 November 2017 was conducted by
Karnataka & Kerala Chapter headed by Chairman C Manohar. AIMS President Dr Anil Rao Paila,
Executive Board Member Dr Jitendra Mishra addressed the gathering

                                                          rd
“Impact of GST on Pricing of Management Education” on 3 November 2017. Dr Anand K Joshi, former
Vice Chancellor of CMR University was the Chief Guest. Guest Speakers were K Raghu, Past President
of Institute of Chartered Accountants of India, New Delhi and Adv. Kritika Padode, Member – Centre for
Developmental Education, IFIM Group of Institutions. AIMS President Dr Anil Rao Paila along with
Karnataka and Kerala Chapter Chairman Dr C Manohar organized the confluence.

                                                  5
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eNewsletter                                      Vol.3, No.2, Jan-Feb 2018

AIMS Northern Region Round Table was held at Faculty of Management Studies, organized by Mohan Lal
                                           th
Sukhadia University, Udaipur Rajasthan on 4 November 2017.
Prof J P Sharma, Vice Chancellor of the University was the Chief Guest. Prof P K Sharma, Chairman of
Rajasthan Chapter along with Immediate Past President Dr Sangvikar and Past President Dr Apoorva and
AIMS President Dr Anil Rao Paila graced the Round Table.

 nd
2 AIMS Executive Board Meeting was held at Mohan Lal Sukhadia University, Udaipur Rajasthan.

                                                        th
AIMS President Dr Anil Rao Paila signed MOU at SEAA's 10 International Accreditation Conference with
                                                             th
Dr Olin Oedekoven Peregrine Academic Services, Llc (Pas) on 5 November 2017 at New Delhi.

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                                                                                                   th
AIMS Southern Regional Council Meeting was held at PSG Institute of Management, Coimbatore on 11
November 2017. RVP Dr Nandagopal presided over the meeting in presence of AIMS President Dr Anil
Rao Paila. The meeting was attended by Chapter Chairs from all Southern Region.

                                                                                                    th
AIMS Eastern Regional Council Meeting at Regional College of Management, Bhubaneswar 24
November 2017. RVP Dr Sujatha Mangaraj presided over the meeting in the presence of AIMS President
Dr Anil Rao Paila. The meeting was attended by all Chapter Chairs from Eastern Region. Dr Majhi
Executive Board member also attended this meeting.

AIMS President Dr Anil Rao Paila was Chief Guest at AIMS Funded National Conference on “HRM
Technology and Innovation - A Futuristic Approach” organized by Srushti Institute of of Management on
  th
24 November 2017.

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eNewsletter                                       Vol.3, No.2, Jan-Feb 2018

 st
1 Global Conference on “Making Management Studies Matter” at Bangalore University, Central College
                th     th
Campus on 25 & 26 November 2017. AIMS President Dr Anil Rao Paila addressing the gathering who
was felicitated on the occasion.

                                                     th
Supreme Court Hearing on AIMS-PGDM Case on 12 December 2017. AIMS President Dr Anil Rao Paila
along with Executive Secretary Mr Venkateshwarlu showing sign of Victory at Supreme Court after the
hearing. Executive Board members Dr Rattan Sharma, Dr Majhi were also part of the journey while
attending Supreme Court hearings.

AIMS President Dr Anil Rao Paila attended “Digital Revolution and New India” at AIMS Member Institute
                                                     th
Adarsh Institute of Management & Technology on 15 December 2017 along with Vice Chancellor of
Bangalore University Mr S Japhet. Program was organized by Karnataka & Kerala Chapter Vice Chairman
Dr Anitha Ramachander along with Chairman Dr C Manohar

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  rd                                                      th
3 Executive Board Meeting was held at IFEEL Lonavala on 17 December 2017.

                                                                                                    st
AIMS President Dr Anil Rao Paila was Chief Guest at AIMS Member Institution ICBM, Hyderabad on 21
December 2017.

AIMS President Dr Anil Rao Paila attended AIMS Member Institution Sona Institute of Management's
“International Conference on Future Work Organizations: Perspectives, Issues and Challenges” at Goa
                     th                  th
University, Goa on 29 December 2017 to 30 December 2017.

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eNewsletter                                              Vol.3, No.2, Jan-Feb 2018

International Research Conference 2018 at WeSchool, Bangalore

ATMA Promotion at Bangalore - Ms Rupinder             AIMS Karnataka & Kerala Chapter – ATMA Promotion
Kaur visited Bangalore                                Meeting with Minister for Higher Education at Bangalore
                                                      for accepting ATMA Entrance Test for State Institutions at
                                                      Karnataka.
                                                      AIMS President Dr Anil Rao Paila led a delegation of Dr
                                                      Manohar, Dr Joshi, Dr Mishra, Dr John, Dr Sheelan and
                                                      met Minister of Higher Education, Government of
                                                      Karnataka Sri Basavaraja Rayaraddi for inclusion of
                                                      ATMA as one of the Tests to benefit Management
                                                      institutions across State of Karnataka. The meeting was
                                                      very positive. The minister assured of reviewing the
                                                      matter and taking appropriate action.

                Western Regional Council Meeting at Guru Nanak Institute of Management Studies

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eNewsletter                                      Vol.3, No.2, Jan-Feb 2018

AIMS President Dr Anil Rao Paila along with AIMS Treasurer Dr Narayana Reddy had Breakfast Meeting
                                                 nd
with Telangana Chapter Members at Radisson Blu 22 January 2018

AIMS Round table of Faculty and Staff of Rajagiri Institute of Management and SCMS Institute of
Management at Cochin. Release of AIMS Journal at hands of Former President Dr Uday Salunkhe, Former
President Dr D Y Patil and others.

 th                                                 th
4 Executive Board Meeting at House Boat at Alleppy 9 February 2018

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eNewsletter                                           Vol.3, No.2, Jan-Feb 2018

                                        NORTHERN REGION

                     Bharati Vidyapeeth University
           Institute of Management & Research, New Delhi
Title of the Event: International Conference           The honorable Director, Dr Vikas Nath then spoke
2018-“SASHAKTIKARAN”                                   about digitization and the journey of BVIMR
                                                       towards a digitized Institute, engraving the concept
Topic: Empowering to create smart future
                                                       of Digital Disruption and its evolution from 1995 to
through E-governance & Digitization
                                                       2015. The students got thrilled when Mr H E Alem
Date: 19 January 2018                                  Tsahye gave introduction about his country and
                                                       Africa. The way he spoke about digitization and e-
Venue: Bharati Vidyapeeth's Institute of               governance proved to be highly informative. E-
Management & Research                                  governance or electronic governance is the
Participants: Corporates, Research Scholars,           application of information & communication
Academicians and Students                              technology for delivering government services as
                                                       was then told by Shri K L Ganju. Further, the light
Inaugural Session                                      was thrown on e-business and its applications by Mr
For all those who were thinking that IC 2018           Presido. He also made students aware about the
would be a great success… well it indeed marked        advantages and disadvantages of doing business
up to their expectations. Despite the cold winds       electronically. For all the inquisitive ones, who had
flowing from the north with the aim to reach till      their doubts about the theme of International
the bones, the auditorium got filled up to its neck    Conference “Empowering to create smart future
with research scholars, academicians, corporate        through E-governance and Digitization”, Professor
dignitaries and foreign students came across from      Ratan Sharma literally dissected it, focusing on
other parts of the world. The Inaugural session        every word and doubting on the latent meaning of
marked its commencement with the warm                  it. “Empowering the citizens to create smart future of
welcome by student anchors enriching the               India via the application of technology” was the
audience about the Institute and University            conclusion he got after dissection. Professor
followed by lightning of lamp symbolizing              Subodh Aggarwal gave students an insight on digital
gratitude to almighty before commencing great          locker and how the students can use it to keep their
cause. The event took its way forward where            certificates safe. The inaugural session ended with
Director-BVIMR felicitated Chief Guest of the          the vote of thanks by Dr Anjali Sharma to students,
Conference - H E Alem Tsahye, Woldermariam,            guests, Director and University.
Ambassador - Eriteria along with H E K L Ganju,
Union of the Comors, Secretary General, Prof
(Dr) Rattan Sharma, Principal Director - VIPS and
Board Member of AIMS, Mr Subodh Agarwal,
Head State E-Governance division, GNCTD and
Mr Presidoe Okuguni, African Association of
Students in India. It is time to strengthen the
binding of Conference through opening message
by Dr Shallu Singh - Convener where she threw
light on the theme of the Conference and journey
of the same from scratch till now. Adhering to
protocol, the Director welcomed the audience           Mr Presidoe Okugini, Representative, African
across all states and different campuses where         Association of Students in India addressing
audience was connected also through live               audience emphasizing need of digitization
telecast.

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eNewsletter                                            Vol.3, No.2, Jan-Feb 2018

Plenary session                                        Technical Session
The Plenary session started with the address by Dr     As the timeline flows – it's time to have a real touch
Neelam Sharma, the Head of CRC of BVIMR. She           for all delegates to come on the common forum and
thanked everyone for being a part of such a            share their research with experts in that particular
wonderful event. It was followed by a speech           area in Technical session I and II.
from Mr A K Rao from NM Tronics the sponsor of
                                                       Technical session 1
International Conference 2018 and
representative of Fizi Company. He advised all         Domain: General Management, Finance and
the students not to waste their time and utilize it    Human Resource
in researching, knowing and doing. Mr Anurag
                                                       Venue: Communication lab ground floor
Gupta, Chief General Manager of Food
Corporation of India gave students more insight        Timings: 2:00pm - 4:00pm
on e-governance and the future of it. The session
ended with the address by Mr Ashwani in which          Chairperson: Dr N K Kakkar
he cross questioned students to have an idea of        Profile: Formerly Director General of Maharaja
their concepts and gave them the food for thought      Agrasen Institute of Management Studies, he has
by introducing the power of digitization and what      more than 50 years of teaching experience.
miracles it can do.                                    Dr Kakkar specializes in the area of corporate
“The future enters into us in order to transform       accounting and Human Resource Management. He
itself in us, long before it happens”.                 has authorized several books and has written
                                                       several articles.
Indeed a great forum that provided immense
breath to concrete the Indian origin towards           Co-Chairperson: Dr Parul Agrawal
Digital India                                          Profile: Associate professor in finance in BVIMR. He
                                                       has more than 17 years of teaching and
                                                       administrative experience. Finance, Economics and
                                                       Operations Research are his core areas in teaching.
                                                       He has served as Head of the Department, Dean
                                                       students welfare, Dean Administration and
                                                       presently working as Dean Academics. He has ten
                                                       publications to his credit and has presented eleven
                                                       papers and four case studies in national and
                                                       international conferences.
                                                       A summarized elocution of paper presented in
                                                       Technical session I.
                                                       It is an equilibrium between external environment
 Mr Anurag Gupta, Chief General Manager of             and personal behavior. The relevance of study lies
    Food Corporation of India sharing his              in sourcing in organization, learning and
          views on e-governance                        development and organizational leadership.
                                                       According to the reliability analysis, all the
                                                       constraints were reliable. One of the finding is
It was followed by lunch in the green circle which
                                                       males and females differ significantly on social
focused on blended informal interaction for all
                                                       intelligence. This study was done on PGDM
audience.
                                                       students.
                                                       The study was on relation between both and the law
                                                       implemented on both. In recent years' corporate
                                                       governance has become a primary focus and matter

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eNewsletter                                                Vol.3, No.2, Jan-Feb 2018

of concern for the corporation. The main focus of                 investments. The objective of study is to identify
this paper was on Indian corporate regulatory                     factors influencing consumer engagement. Path
frameworks. Digitalization is the process of                      analysis helps in proving the hypothesis.
converting analog information into digital bits.                  Conclusion is that all the factors influence the
Study was done on aspects like shareholders'                      consumer engagement as the study proves it.
engagement, shareholders information, e-voting                    Technical session 2
information technology committee, stock
exchange compliances. Challenges of                               Domain: Economy And Societal Development
digitalization transformation are cyber security                  Venue: 1st Floor Lab (Computer Lab A)
and cyber-attacks.
                                                                  Time Slot: 2:00 pm – 3:00 pm
Its factors are digital infrastructure, dynamic
financial market and digital products. Traditional                Chairperson: Dr Anil Kumar
model focuses on sourcing, channels rather than
                                                                  He has over 35 years of experience in Industry,
the processes and capabilities. Borrowers'
                                                                  Academics and Academic Administration.
perspective towards digitalization - fast, simple,
transparent, etc. three primary value enablers                    Co- chairperson: Dr R K Sharma
within the digitalization model:
                                                                  He is a Professor in finance at BVIMR. A
    M Borrower tie-up                                             summarized elocution of paper presented in
    M Third party vendors                                         Technical Session I
    M Digitalization in back office                               He explained about the impact of MOOC's on
Challenges of mortgage digitalization                             education and employability with the help of
  M Cost of technology                                            primary data and how mooc's only provides 20%
                                                                  information. It does not help in skill development or
  M Organizational changes
                                                                  employment.
  M High data security
                                                                  Payment gateway security in digital India
It is the application of information technology for
both networking and supporting. Realization of                    He discussed how payment gateway works and
perfect efficiency and effectiveness depends on                   limitation faced by people. Then elaborated why
the implementation of system. E-HRM in the hotel                  security is essential and discussed various media
business is very important as it helps in many                    through which payment gateways can be made
organizations to achieve 100% efficiency.                         secure in order to move forward as digital India.
Importance of study - Integration between                         Influence of digitization enhancing capacity
electronic management and human resources'                        building
role in improving the performance of hotels.
                                                                  She focused on Personality triads being driven with
Objective of study - What is the effect of contents
                                                                  digital platform to capacity building and
of electronic management. Normality of each
                                                                  entrepreneurship orientation, where her emphasis
item was assessed using standard deviation,
                                                                  was on neuro-diversity people.
skewness and kurtosis. Data was normally
distributed and significantly correct. Conclusion                 Accomplish 2030 health agenda through mobile
of study - there is significant interrelationship                 services
between satisfaction of the E-HRM system and
tenure.                                                           With the help of secondary data, she analysed that
                                                                  m-health can reduce maternal mortality, and
Corporate engagement is repeated interaction that                 preventable newborn and child deaths. Ensure
s t r e n g t h e n s a c o n s u m e r 's e m o t i o n a l ,    universal access to sexual and reproductive health-
psychological or physical investment in a brand. It               care services.
is a process of developing and nurturing

                                                                 14
eNewsletter                                                Vol.3, No.2, Jan-Feb 2018

A study about the level of MOOC program                         Anisha Rajput and Dr Mamta Mohapatra from IMI,
awareness in UG students                                        Second prize bagged by Vani Aggarwal, Amity
He analyzed that 40% students have not enrolled                 University and Third prize given to Ms Vaishali
in any of the Mooc courses. On the other hand                   Kaushal, Delhi School of Management, Delhi
many students are taking interest in these Mooc                 Technological University. They were awarded with
programs. Mooc are gaining the awareness and                    cash prize along with memento and a certificate. A
these Moocs are becoming the requirement of the                 sense of gratitude which is an essential part that has
current day.                                                    to be provided for all associated people with the
                                                                same which was given by Dr Ajay Sahni, Convener
Impact of digitization on marketing for the room                of the Conference. Lastly Honorable Director - Dr
sales in luxury hotels                                          Vikas Nath felicitated all the Conveners and all
                                                                Student Team members with a certificate as a token
Wi t h h i s o b j e c t i v e t o s t u d y i m p a c t o f
                                                                of appreciation for executing the event in smooth
digitalization he concluded that the latest trends
                                                                and exemplary manner. With this, Day1 of
in Digital Marketing in Hospitality room sales is
                                                                International Conference 2018 came to an end.
now focusing on economical, time-saving,
efficient, effective and the most popular one
amongst all.
Learning: By attending the International
Conference, it enriched participants knowledge
towards the economy and societal aspects and
helped in analyzing and understanding the
various aspects of digitalization on Indian
economy. It also helped in raising awareness and
ability to explore aspects and build our current
knowledge and aptitude.

                                                                    Dr Vikas Nath - Conference Genaral Chair giving
                                                                      Best paper Award to Ms Anisha Rajput (IMI)
                                                                                       First prize

Delegate presenting research paper in Technical
session –II

Valedictory Session - Day I
Every beginning has to be ended with justifying its
commencement as valedictory session of                                 Dr Vikas Nath giving Best Paper Award to
International Conference-2018 (day-1) which                                       Ms Vani Aggarwal
commenced in the presence of Dr A K Sinha,                               From Amity University-Second Prize
Director, Fortune Institute of International
Business with Conference General Chair - Dr
Vikas Nath and all conveners of the Conference.
The session followed up by announcement of
Prizes where First prize was awarded to Ms

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eNewsletter                                           Vol.3, No.2, Jan-Feb 2018

Day 2: International Conference-2018
An inevitable part of any event implies to create      Dr R K Sharma and Dr Manpreet Kaur as
forum for all even including students. Day 2           Chairperson for Technical Session III for Day 2
commenced with felicitation of Dr R K Sharma,          Valedictory Session of Day 2 preceded by high tea
Professor, BVIMR and Dr Manpreet Kaur who is in        where all the delegates were given presentation
Finance both having more than 10 years                 certificates. First Prize for Best Paper Award was
experience in education. This day witnessed            bagged by Agraj Aggarwal and Pratham Sahney
student audience especially where students from        from Maharaja Agrasen Institute of Technology,
across and Delhi/NCR had opportunity to                Second prize by Sreyas Sahai from BCA batch from
contribute in the research paper presentation          Bharati Vidyapeeth's Institute of Management and
where students presented research papers on            Research, Third prize by Malhar Yadav from BBA
Importance of MOOC, Impact of Digitization on          course from Bharati Vidyapeeth's Institute of
employment opportunities, Digital Healthcare           Management and Research. The event went off
which was really a resource pool for all audience      leaving its impact on all in a leading vision towards
blended with innovation and technology. An             digital India.
interesting and note worthy fact about this session
that students at graduation level starting storming
their analytical skills to excel in research and
contribute to society as a whole.

                                                           Dr Vikas Nath along with all Conveners and
                                                                            participation
                                                            at day 2 of International Conference-2018

Students presenting research papers in lieu of
Digitization and its impact on World Economy

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eNewsletter                                              Vol.3, No.2, Jan-Feb 2018

                       Institute of Management Studies,
                      Banaras Hindu University, Varanasi
Institute News: January – February 2018                   Tripathi, Prof Usha Kiran Rai, Prof H P Mathur, Prof
Ran Sangram 4.0 (National Management Fest)                Rekha Prasad, Prof Ashish Bajpai, Prof S K Dubey,
(February 24 & 25, 2018)                                  Prof Alok Kr Rai, Prof R K Lodhwal and other
                                                          faculty members were also present for the opening
Ran Sangraam - The Annual Management Fest of              ceremony.
Institute of Management Studies, Banaras Hindu
University was organized in the campus premises           The title sponsor of the event was Indian Oil and
by Kalpavriksha - Management Club of the                  Media Partner was Red FM. Other sponsors were
Institute. The event had 17 main events from the          Ensygnia, Forevision, Rose Hub, Stark Bistro, Dress
area of Finance, Marketing, Operations, HR. The           Land, TVS Banaras.
flagship event of the Fest was Masterpreneur. This
year the Ran Sangram was organized with focus
on Golden Jubilee of the Institute. The Day I of
the Ran Sangram was loaded with spectacular
events from across the spectrum. The event saw
the participation of more than 100 students from
different institutions across India. The main
motto of such event was interaction among             The organising team consisted of Chandrakanta
various meritorious students.                         Ginodia, Shruti Maheshwari, Saurav Agarwal,
                                                      Gaurav Agarwal, Shardul Mishra, and Shreya
                                                      Thapliyal
                                                      National Seminar on Mastering your Mind for
                                                      Success at Work and Home (February 16-17,
                                                      2018).
                                                      A two-day National Seminar on "Mastering Your
                                                      Mind for Success at Work and at Home" was
                                                      organized by the Institute of Management, Banaras
                                                      Hindu University in collaboration with Diamond
                                                      Cutter Business Management Institute, Arizona,
The first event of the day was Decipher- an           USA. The Seminar was held in two parts. The Key
engrossing quiz competition followed by Spin          note address on the theme of the Seminar was
Meister - Surrogate Advertising event. It was         delivered on 16th February, 2018. The Key Resource
followed by Market Mayhem and @ people - A            Person of the Seminar was Geshe Michael Roach,
case study on marketing and human resource,           the founder of Diamond Cutter Institute Arizona,
respectively.                                         USA and Reputed Spiritual Teacher.

Prof Raj Kumar, Director, Dean and Head,
Institute of Management Studies, Banaras Hindu
University inaugurated the event. Prof Raj Kumar
addressed the gathering and said that the
management is applied science and the events
like Ran Sangram help students to get practical
knowledge of the subject. Prof H C Chaudhary,
Prof Deepak Barman, Prof R K Pandey, Prof P S

                                                     17
eNewsletter                                            Vol.3, No.2, Jan-Feb 2018

      th
On 17 February 2018, presentations of selected
research papers by participants were held in the
Seminar Hall of the Institute of Management
Studies. An edited book on “Success Mantra for
Business Organizations” is under publication.

                                                       The Chairman of the Seminar was Prof Raj Kumar,
                                                       Director and Dean of the Institute of Management
                                                       Studies, BHU. The Seminar Coordinator was Prof P
                                                       V Rajiv and Dr Santosh Dwivedi, Director, Indology
A brief interaction of Faculty members of the          Classics Input Society, Varanasi (India event
Institute of Management Studies, Banaras Hindu         organizer of DCI) is the Organizing Secretary of the
University with Geshe Michael Roach, Founder           Seminar. Prof Ashish Bajpati, Prof S K Dubey, Prof
of Diamond Cutter Institute and Reputed Spiritual      Alok Kumar Rai, Prof R K Lodhwal, Dr Amit Gautam
Teacher was also held on 16th February 2018. Prof      and Dr Ashutosh Mohan also acted as members of
Raj Kumar, Director of the Institute of                Advisory Committee members and Organizing
Management Studies, BHU welcomed Geshe                 Committee of the Seminar.
Roach and introduced faculty members on the
occasion.                                              Workshops on Advanced Digital Marketing for
                                                       Managers and Equity Research and Financial
Mr Scott Vacek, President, Diamond Cutter
                                                       Modeling (February 13 & 14, 2018)
International Business Management Institute
(DCI), Mr Orit, Vice President, Ms Victoria, Mr        Institute of Management Studies, Banaras Hindu
Stanley and Ms Lina represented Diamond Cutter         University, in association with Forevision
Institute on the occasion.                             conducted two special Certified Business
                                                       Workshops of 12-hour duration, on 13 and 14
Prof P S Tripathi, Prof Usha Kiran Rai, Prof Ashish
                                                       February 2018. These workshops were designed
Bajpai, Prof S K Dubey, Prof Alok Kr Rai, Prof R K
                                                       specifically keeping in minds the current
Lodhwal, Prof P V Rajeev and other faculty
                                                       requirement of a student and corporate
members were also present on the occasion.
                                                       expectations in the institute. Gearing up for
Members have fruitful and very creative
                                                       Corporate Career, the workshops immensely
interaction and was agreed upon to explore
                                                       benefitted the students. The trainers of the program
various options of collaboration between Institute
                                                       were Mr Abhishek Salecha and Mr Sagar Vijan from
of Management Studies and Diamond Cutter
                                                       Forevision.
Institute for academic interaction, joint training
programs and research in future.                       Inaugurating the above workshops, the Director of
                                                       the institute Prof Raj Kumar said that "it is important

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eNewsletter                                            Vol.3, No.2, Jan-Feb 2018

to have hands-on knowledge of the subject                 discussion began with Prof Alok Kr Rai
matter for MBA graduates. Hands on experience             emphasizing the budget to be more of a marketing
will give them a competitive edge in converting           nature.
plenty of job opportunities in their favour.
Professional training programs and workshops of
this stature would help management students to
sharpen their professional skills".
The workshop was coordinated under the
guidance of Prof Ashish Bajpai and facilitated by
Kalpavriksha, the Students'Club of IM BHU.
Unnayan 2018 (February 09-12, 2018)
The annual cultural and sports event of the
Institute Unnayan 2018 was celebrated on 09 to
12 February 2018 with various events.

Panel Discussion on Union Budget 2018
(February 3, 2018)

                                                      Prof D C Rai stated the prosperity of our country is
                                                      mainly due to agriculture and mentioned that we
                                                      are the leading producers in dairy, and that this
                                                      budget has increased hopes by increasing the
                                                      allocation of funds. The discussion was continued
                                                      with Prof Raman clearly stating that the
                                                      manufacturing industry was neglected with more
An initiative to critically appraise the Union
                                                      emphasis on service sector which can have dire
Budget, presented by Honorable Finance
                                                      consequences in the next 10 years with the
Minister Shri Arun Jaitley, a Panel Discussion was
                                                      increasing competition.
organized by the Institute of Management
Studies, Banaras Hindu University. The experts
who took part in the panel were Prof Rakesh
Raman, Dept of Economics from Faculty of Social
Sciences, BHU, Prof K K Jaiswal, Faculty of
Commerce, BHU, Prof D C Rai, Institute of
Agricultural Sciences, Prof Alok Kr Rai and Dr
Anindita Chakraborty from Institute of
Management Studies, BHU. Prof Rajkumar,
Director, Dean & Head of the Institute welcomed
the guests on the occasion. The key points were
introduced to the audience by Ms Srishti Singh        Commenting on the status of this budget he said,
and Ms Chetali Keswani (students of MBA) and          had this been the first or second budget in the reign
Ms Vijaya and Mr Vibhav Pratap (PhD Scholars).        of this government, hopes would have been higher.
Students from undergraduate, postgraduate and         Adding to which Prof Jaiswal stated that even the
PhD as well as PG Diploma and Certificate             capital industry suffered and also, this budget is
courses participated in the Panel discussion. The     more of a modification where funds were

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eNewsletter                                           Vol.3, No.2, Jan-Feb 2018

transferred from one department to another. They       Prof H P Mathur, Coordinator of the meet warmly
inferred the discussion stating that it is more 'a     welcomed the gathering and gave an introduction
future plan' than a budget. The event concluded        about the meet. Prof Raj Kumar, Director, Dean and
with Dr Anindita Chakraborty proposing vote of         Head delivered formal Welcome Address. In his
thanks to the esteemed panelists for the thought-      speech, Prof Raj Kumar mentioned about notable
provoking event.                                       achievements and future programs of the Institute
                                                       and highlighted the consultancy and extension
Induction program for newly admitted PhD               activities of the Institute and about its partner
Students (February 3, 2018)                            institutions. Professor Deepak Barman, former Head
Induction Program for newly admitted PhD               & Dean of the Institute talked about the BHUMAA
Students was organized on 3rd February 2018 in         journey and pointed out the contributions of Prof C
the Institute Management Studies, Banaras Hindu        Lal to initiate the alumni meet in 2001. Since then
University.                                            the network got strengthened and have pan India
                                                       reach with remarkable global presence.
The Induction program was started with the
rendition of Kulgeet. Prof Raj Kumar, Director &
Dean of the Institute welcomed the research
scholars and faculty members on the occasion.
Prof Rekha Prasad, Coordinator of the Knowledge
Forum also addressed the students on the
occasion. The newly admitted students
introduced themselves and also presented
cultural programs on the occasion.

Golden Jubilee Annual Meet of BHUMAA                   The following alumni were awarded with Young
(January 28, 2018)                                     Achiever Awards on the Occasion:
Institute of Management Studies, Banaras Hindu         Mr Ajay Kanojia, Procurement Manager, Airbus,
University hosted National Alumni Meet 2018 of         France
BHU Management Alumni Association
                                                       Mr Anuttam Sen, Business Head, Amar Ujala
(BHUMAA) on 28th January 2018. The mega
reunion of its Alumni brought the entire fraternity    The following senior alumni of the Institute were
of distinguished alumni, students and faculty          awarded with Distinguished Alumnus Awards on
members in unity. The event saw the presence of        the Occasion:
Mr Udai Upendra, Founder and CEO (The HR
                                                       Prof S K Singh, Vice Chancellor, Dirbhanga
Company), a Distinguished alumni and Chief
                                                       University
Guest of the Meet. Guests of Honor of the meet
were Mr Arun Kumar, Former President - HR              Mr S C Bagla, Director, Career Launcher, Varanasi
(Hindalco) and Prof V K Nangia, Department of
                                                       Mr Rajeev Raina, Executive Director, DFM Foods ltd
Management Studies, IIT Roorkee.
                                                       Mr Loknath Mishra, Senior General Manager and
                                                       Head, ICICI Bank
                                                       Mr Gaurav Mohan, Vice President (Sales), Microsoft
                                                       Corporation
                                                       On the occasion, 23 meritorious students were
                                                       awarded scholarships sponsored by alumni of the
                                                       Institute.
                                                       This event also marked as a Silver Reunion of 1993
                                                       batch and Reunion of 1982 Batch. The alumni

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eNewsletter                                           Vol.3, No.2, Jan-Feb 2018

attended the meet from respective batches were         A Career in Sales is more than What You Thought
felicitated on the occasion.                           and Is Great for Both Men & Women!”
Since bygone years hold most dearness, the             He has thrown light on the diffusion of technologies
distinguished alumni shared their dear                 in the last two decades. He discussed about the
experiences which enriched the gathering. They         changes in the digital technology and consumer
recalled about the time they spent at the Institute    behavior. Moving on, he told that the consumers are
and advised the students to never lose their focus     the center of all marketing. He also explained the
and direction of goals which is the ultimate point     importance of customer network and also quoted
one aspires to reach. They urged the students to       Facebook as the largest nation with 2.2 bn users. He
face the trials and tribulations of being with most    then explained the transformation of Broadcaster
bravery and positivity. Prof P S Tripathi proposed     controlled content to customer controlled content
the vote of thanks. Prof H P Mathur conducted          and experience.
the event.
The event witnessed the presence of some
eminent alumni, Mr Animesh Saxena, Director,
Neetee Clothing; Mr Atul Prasad, Additional
General Manager, NTPC; Mr Sandeep Poddar, VP,
Shooter Land Global Services and many others.
A brief cultural program was also presented by the
students of the Institute which began with Ganesh
Vandana followed by a sonorous flute rendition
followed by a semi-classical dance, group song,
poetry and Indian jugalbandi. The event                He explained the importance of sales for any
culminated at a high note leaving the alumni           organization as sales is the only source to bring
nostalgic and with lifetime of memories.               revenue. He wiped out the myth of sales and said
                                                       sales contracting and sales negotiation are very
Vasanta Panchami - Foundation Day (January 22,         important roles in sales. He also emphasized on the
2018)                                                  career and growth aspects in sales. Further, he told
Vasanta Panchami – University Foundation Day           that women work better in sales department as they
was celebrated on 22 January 2018 with great           are emotionally better connected with the
enthusiasm. Saraswati Puja was also held on the        customers. He also motivated student to be
occasion. The students, faculty and staff members      proactive and have strong urge to learn things.
actively participated in the Foundation Day            Prof Raj Kumar, Director, Dean and Head, IM-BHU
Procession.                                            welcomed Dr Parvatiyar by addressing him as one
Guest Lecture (January 20, 2018)                       of the most distinguished alumni of the Institute.
                                                       Prof Raj Kumar also gave the insights of the
A Guest Lecture was organized at the Institute of      contributions made by him to the Institute. Prof
Management Studies, Banaras Hindu University.          Usha Kiran Rai explained the theme of the Session.
The distinguished speaker was Dr Atul                  Event was conducted by Prof H P Mathur. Prof
Parvatiyar, Adjunct Professor of UNC Kenan-            Rekha Prasad, Dr Rajkiran Prabhakar and Dr
Flagler Business School, Atlanta and Former CEO,       Anindita Chakraborty were also present on the
Institute of Customer Relationship Management,         occasion. The Session was anchored by Ms Srishti
USA/Malaysia. He is also an eminent alumnus of         Singh.
the Institute. He interacted with the students on
two topics, viz., "Media and Entertainment             Meeting / Interaction sessions
Disruption, Perspective and Contemplations"            A Meeting with Executives from Wadhawani
and “Why You Should Pursue a Career in Sales? –        Foundation with regard to strengthening
                                                       Entrepreneurship Education was held on February
                                                       1, 2018.
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eNewsletter                                             Vol.3, No.2, Jan-Feb 2018

                                              EASTERN REGION

                      Asian School of Business Management
                                 Bhubaneswar
HEALTH & CARDIAC AWARENESS                                   through many visual presentations. He also
PROGRAMME                                                    highlighted on our wrong food habits and present
                                                             day scheme of living. In his talk, he emphasized
ASBM organised a 'Health & Cardiac Awareness
                                                             upon the importance of CPR (Cardiac Pulmonary
Programme', in its Auditorium, in collaboration
                                                             Respiration), during the risk-prone moments of a
with the Rotary e-Club, on the 5th January, 2018
                                                             heart-attack.
from 10.30 AM to 12.30 PM. This programme
was conducted by the most renowned Dr Nalini                 The programme was coordinated by the Student
Pati, MBBS, MD, DNB, DCH, FRACP, FRCPA,                      Coordinator, Ms Ankita Parida and the PGP Head
who is now working as a Consultant                           Mr N C Rath and other senior faculties.
Hematologist in the Canberra Hospital, Australia.
He is also teaching in the Australian National
University Medical School. Dr Pati was
accompanied by Rtn Amiya Mohapatra, IFS,
President, Rotary Club, Rtn Anoop Baliarsingh,
Secretary, Rotary Club and Rtn Jayashree
Mohanty. The programme was participated by all
the students, faculty members and staff of ASBM.
In his inaugural address to the audience, Rtn
Mohapatra said that, 'We all have a purpose of
life. Youngsters are the torch-bearers of tomorrow,
who should always strive to give back to the
society, for what it has given to them. Only 30%
                                                                           IMCON'18 AT ASBM
people of our population are privileged and about
70% of the population in our society are
                                                                    International Management Convention
downtrodden; who are still struggling for their
                                                             (ImCon)-2018 was organised from 11th to 13th
survival. Service above self should be our moral
                                                             January 2018 in Asian School of Business
duty towards the society. He also quoted the
                                                             Management. 'Creating Smart Organisations –
Father of Indian Nation – Mahatma Gandhi as
                                                             Redefining Business' was the Buzzword of this
saying, 'Means justify the ends'. Eradication of
                                                             International Management Convention. Sub-
Polio from our country is a major achievement of
                                                             themes of the Convention were Smart HR, Smart
the Rotary Club. Now, it has set the goal for itself,
                                                             Marketing, Smart Finance and Smart Technology
to achieve complete literacy in the years ahead'.
                                                             etc. This event was inaugurated by Prof (Dr) T D
Dr Nalini Pati hinted upon the mounting risk                 Kemparaju, Vice-Chancellor of Bengaluru North
factor involving diabetes and alarming situation             University, by lighting the 'Lamp of Wisdom'. In his
that we are facing these days, due to this disease.          address to the gathering, Chief Guest Prof (Dr)
It is a silent killer that gives rise to many other fatal    Kemparaju said that, 'Catch them young and watch
diseases like heart-attack. Awareness among the              them grow' is the good-word for recruiting smart
people can save the life of about 15-40% of the              employees. In his welcome speech, Prof (Dr)
patients, who are undergoing a heart-attack. An              Biswajeet Pattanayak, President & Group Director
early detection of this disease helps a lot to               of ASBM said that, the acronym SMART is the
prevent any death casualty, he added. He gave                catchword of the present day Business Managers;
lots of tips on: 'How to prevent a cardiac arrest',          and also, call of the day across the Globe. He said

                                                            22
eNewsletter                                                Vol.3, No.2, Jan-Feb 2018

that, whether creating or sustaining an                    ICAO. This programme was presided over by Prof
organisation needs smart way of Management.                (Dr) Biswajeet Pattanayak, Founder & Group
Organisation should be relevant irrespective of            Director of ASBM. In his welcome speech, Mr Vivek
ages. Smartness should go hand-in-hand with                Pattanayak said that, 'ASBM has always availed the
values and principles. The key Note Speaker Prof           opportunity in the interest of its students, in inviting
(Dr) Virginia (Ginny) Arthur, President,                   successful and eminent personalities of different
Metropolitan State University, USA said that, 'both        walks of life, from across the world'.
the Institutions ASBM and MSU, do have the same
                                                           Addressing the students, Mr Ondrej Fabrici gave his
spirit of Entrepreneural Excellence'. The Guests of
                                                           valuable tips to the students on 'how to achieve
Honour were, Prof Soo Yeon Kim, Director, IYF &
                                                           excellence in life'. He expressed that, his country
Professor, Mahanaim Cyber College, South Korea,
                                                           Slovakia and India do have cultural affinity. He also
Prof (Dr) Asit Bhattacharya, University of
                                                           appreciated the fast process of development that is
Newcastle, Australia and Mr B C Mohanty,
                                                           going on in Odisha since the last decade, as an
Managing Director, Oriclean Pvt Ltd. There were
                                                           education hub of eastern India.
Technical Sessions on the sub-themes; and
deliberations were made by the experts and                 The programme was also attended by the faculty
speakers. Eminent speakers delivered talk in               members. At the end of the programme, Prof (Dr)
different technical sessions. Cash Awards of 200           Biswajeet Pattanayak, Founder & Group Director of
US Dollars for the Best Faculty Research Paper             ASBM presented mementos to the distinguished
and 100 US Dollars for the Best Student Paper              guests.
were given to the winners, on this occasion. More
than 60 Foreign Delegates had attended the
Convention. A cultural programme was also
staged by the students of Mexico, Thailand, South
Korea, USA and Netherlands.

SLOVAKIA DELEGATES AT ASBM
A programme on 'Road to Excellence'-2018 was
organised on 15th February 2018 in Asian School
of Business Management. The programme was
graced by the august presence of Mr Vivek
Pattanayak, IAS (Retd), Former Director,
International Civil Aviation Organisation (ICAO),
Montreal, Canada and Mr Ondrej Fabrici, Former
Representative of Slovakia to the Council of

                                                      23
eNewsletter                                            Vol.3, No.2, Jan-Feb 2018

                                 Institute of Management
                                          Kolkata
     Faculty Development Programme on                    Objectives
    “Opportunities for Research in Social
                                                         The major objectives of this Faculty Development
 Sciences” held on 30th & 31st January 2018
                                                         Programme were as follows:
Introduction:                                                • To understand basics of research in social
In the present day context, the profession of                  science
management teaching has become quite
challenging. Business schools teachers are                   • To learn the art of reviewing literature
expected to be both effective teachers and                   • To make participants familiar with
researchers. A teacher can “teach” all day long                techniques for different research approaches
and cover an extensive amount of material, but if            • To understand the application of right tools
students haven't learnt the material, the exercise             and techniques while conducting a
is an enormous waste of time and energy. Being                 quantitative/qualitative research
an educator is not just about sharing knowledge;             • To understand the use of SPSS in data
it is about making sure that learners truly integrate          analysis
this knowledge and derive learning out of it. Any
teaching that does not result in effective learning          • To enhance the Analytical Skills of the
is useless. Therefore, to be an effective teacher,             participants
one needs to be able to deliver the domain                   • To facilitate researchers in writing research
knowledge using the most suitable pedagogical                  work and methods of publishing research
tools. An effective teacher is also required to                papers
remain at the frontiers of knowledge in his/her          The programme was attended by 55 participants out
areas of subject expertise and gain working              of whom 40 were external participants (all over
knowledge of other domains as management is              West Bengal) and 15 internal faculties from
essentially interdisciplinary. For this, every           management, healthcare and computer
teacher needs to continuously upgrade                    applications department. Attendees included
himself/herself by engaging in research.                 Research Scholars and Academicians from varied
These 2-day Faculty Development Programme                backgrounds. While designing the structure of the
focused on the procedures of conducting                  programme, it was kept in mind that people from
research. As a researcher, it is mandatory for one       different backgrounds will participate and as such
to know the basics and have a core idea in order         emphasis was given to research methodology as a
to satisfy the purpose of research and establish an      whole and not any one single field so that maximum
acceptable conclusion. For undergoing high               can be benefitted out of it.
quality research and writing good research
papers one requires to collect, interpret and
logically document the information. The art of
drawing coherent conclusions, supported by
appropriate research tools and reference citation
is vital for quality research work. The recent
innovations in statistical applications, availability
of statistical software allow scholars/researchers
to take more complex qualitative and
quantitative tests.

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eNewsletter                                                Vol.3, No.2, Jan-Feb 2018

Day 1:                                                        when it comes to finding answer to a question. The
                                                              second issue which he emphasized on was the
The first day of the programme started with the               different methods employed in collection of data.
inauguration session, which was graced by                     According to him, the two sources of data collection
eminent management professionals, who spoke                   are the primary and the secondary sources and one
on the importance of research in the life of a                has to choose among the two in accordance with
teacher and how different facets of research can              the question which has been framed.
enhance one's knowledge and wisdom. The
dignitaries present were:                                     He emphasized on the framing of the research
                                                              question and held it to be the most fundamental and
Dr Amitava Sarkar – Ex Director, Indian Institute             initial step to do research. He made the session
of Social Welfare & Business Management                       interactive and based on various examples for better
(IISWBM), Kolkata. He had been Professor &                    understanding of the academicians.
Visiting Scientist at Indian Statistical Institute and
Professor and Director at School of Management
& Sciences, West Bengal University of
Technology (WBUT). He also served as (Acting)
Vice-Chancellor of West Bengal University of
Technology (WBUT).
Dr R K Patra – Principal, Bhavans' Institute of
Management Science, Kolkata and Executive
Board Member – East, AIMS.
Prof R C Bhattacharya - Vice Chairman, Globsyn
Business School and Director, Globsyn
Technologies Ltd and Former Member of AIMS.
Dr Tapash Ranjan Saha – Director, IMS Group of
Colleges, Kolkata.
                                                          Session – II
                                                          The second session of the first day was on
                                                          Qualitative and Quantitative Aspects of Social
                                                          Research, conducted by Dr J K Das, HoD,
                                                          Department of Commerce - University of Calcutta.
                                                          Dr Das is an eminent professor of statistics with
                                                          immense experience in guiding research students.
                                                          He spoke on the various quantitative and
                                                          qualitative aspects of research, emphasizing on the
                                                          importance and applicability of each in social
                                                          science.
                                                          Day 2:
Session – I                                               Session – I
The first session of the day was conducted by Dr          The first session of the second day was conducted
Amitava Sarkar on “Opportunities in Social                by Prof Anindra Halder, Founder Member of Praxis
Research & Research Methods”, where he                    Business School – Praxis Analytics Division, on
explained to the candidates the availability of           Reduction of Data using Factor Analysis. Prof
opportunities in the area of social research and          Halder is associated with several Business Schools
also discussed the various methods that can be            and Research Institutions in Kolkata. He specializes
used to conduct such researches. He described             in Data Reduction and other data analysis methods.
how the process of metamorphosis takes place

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eNewsletter                                Vol.3, No.2, Jan-Feb 2018

Session – II                                                Dr Tapash Ranjan Saha
                                                                Director – IMS
The second session of the second day was
conducted by Dr Pranam Dhar on Writing a
Research Paper, Referencing & Journal
Publication. Dr Dhar is the Associate Professor at
Dept of Commerce & Management – West Bengal
State University, having a wide number of
publications to his credit in both national and
international journals. He explained to the
participants the art of writing research papers,
giving details of the format of writing a paper, the
predominant method of referencing and names of
journals where such papers can be published. He
encouraged the participants to develop the habit
of writing and publishing papers in the area of
their research interest. He also emphasized on
reviewing relevant literature in order to enrich the
quality of the paper.
The Faculty Development Programme ended
with the Valedictory session, where certificates,
duly signed by Dr R K Patra, Executive Member
(East), AIMS, Dr Tapash Ranjan Saha, Director of
IMS Group of Colleges and Prof Aparajita Roy,
Programme Co-ordinator, were distributed to the
candidates.

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eNewsletter                                             Vol.3, No.2, Jan-Feb 2018

                                           WESTERN REGION

                Shri Vaishnav Vidyapeeth Vishwavidyalaya
                                 Indore
Foundation Day                                           restrict themselves in academics only. He said that
(08 January, 2018)                                       everyone should be involved in extracurricular
                                                         activities also and develop some other skills. Every
The Third Foundation Day of Shri Vaishnav                one of us should have an X-factor and we must
Vidyapeeth Vishwavidyalaya, Indore was                   identify that. It will make the students distinguished.
celebrated on Monday, 08 January 2018. The               He said that he himself is an engineer but developed
Chief Guest of the foundation day function was           as an actor with this X-factor only. He uttered the
the renowned film, television and theatre artist         lines of a poem by great poet Shri Bhawaniprasad
Shri Sachin Khedekar, Mumbai. Famous                     Mishra “Zindagi me Koi Bada Sukh Nahi…..” for the
playwright and theatre director Mr Shafaat Khan,         gathering. The guest of honor Shri Shafaat Khan also
Mumbai was the Guest of Honor of this program.           addressed the gathering with highlighting the need
The program started with following the tradition         of reading and writing to the students. He said that
of lamp lighting by the guests and dignitaries.          we live in virtual world where we have limited our
Hon'ble Chancellor, SVVV Shri Purushottamdasji           expressions and feeling through symbols. He said
Pasari felicitated the Chief Guest Shri Sachin           that performing arts specially play and theatre
Khedekar. Hon'ble Vice Chancellor, SVVV Dr               connect people and provide them the platform to
Upinder Dhar felicitated the guest of honor Shri         open up. He said that these arts act as therapy which
Shafaat Khan.                                            the science has also proved.
Dr Upinder Dhar delivered the welcome address            The Director of Shri Vaishnav School of
by mentioning the credit of the university in            Management, SVVV, Dr Rajeev Shukla introduced
fulfilling not only the need of the market but           the guests to the audience. Hon'ble Chancellor and
social responsibilities and benefits also. He said       Hon'ble Vice Chancellor presented the mementos
that the objective of the education will be fulfilled    to the Chief Guest and the Guest of Honor,
only when the students serve the society and the         respectively. Vote of thanks was proposed by Shri
nation as well. He highlighted the unique courses        Kamal Narayanji Bhuradia, Secretary, Shri Vaishnav
offered by the university such as Railway                Vidyapeeth Trust. Ms Prachi Shukla, member of the
Engineering, Engineering Management etc. He              cultural committee of SVVV was the Master of
said that in coming years the Nation needs quality       Ceremony. Director and Head of all the schools of
technocrats and to achieve the same this                 SVVV have graced the program with their presence.
University has been established. Hon'ble                 On this occasion, the poster of forthcoming mega
Chancellor Shri Pasari Ji addressed the gathering        cultural event of the university “SPANDAN” was
by repeating the commitment to impart quality            also released.
education. He said that the ultimate aim of the
university is not only to provide degree to the
students but their all around grooming to develop
them as a good citizen. He emphasized on the
involvement of the students and the faculty in
social service activities also. He quoted that
students should not be self-centered but should
contribute in development of society and the
nation building.
The chief guest Shri Sachin Khedekar in his
admirable address advised the students not to

                                                        27
eNewsletter                                         Vol.3, No.2, Jan-Feb 2018

Vishwankan-2018                                         This workshop marked the beginning of a long
(January 15-17, 2018)                                   association between the art fraternity and Shri
                                                        Vaishnav Vidyapeeth Vishwavidyalaya to promote
Shri Vaishanv Institute of Fine Arts, SVVV hosted a
                                                        excellence and quality in Fine Arts education.
three days National Fine Arts workshop
                                  th     th             'Vishwankan' is an annual event and will be
'Vishwankan-2018' held on 15 to 17 January
                                                        organised every year added energy, enthusiasm and
2018. This National Fine Arts Workshop was              creativity.
graced by many senior artists and gave the art
scene of Indore a new destination. The workshop
commenced by invoking Goddess Saraswati. Dr
Santosh Dhar, Dean - Faculty and Doctoral
Studies and Coordinator, Shri Vaishnav Institute
of Fine Arts, welcomed the eminent gathering.
The coordinator of the event Ms Anu Ukande
spoke about the workshop. The Guest of Honour,
Smt Meera Gupta addressed the students and
guided the students to put their heart and soul into
their work. She also told the students to
remember the roots of the institution where they
are pursuing education and make the institution
proud.
The chief guest, Shri Shrenik Jain executed a live
demo of painting, followed by the invited artists
signing on a canvas to mark the formal
inauguration of the event. The chief guest Shri
Shrenik Jain invited questions from the
participants of the workshop and guided the
budding artists about the nuances of Fine Arts.
The words of thanks were proposed by Ms Anuja
Tripathi. 'Vishwankan' - National Fine Arts
workshop was a momentous success. We had
174 registered participants including artists, art
teachers, art graduates as well as art lovers from
Bhopal, Gwalior, Ujjain, Dewas, Dhar and
Indore.
On the first day of the event, live demonstration of
painting by artists of Indore including         Shri
Shrenik Jain, Smt Meera Gupta, Shri Shankar
Shinde, Shri Ramesh Kher, Shri Aalok Sharma,
Smt Madhu Sharma, Smt Anupama Jain, Shri
Awadesh Yadav and Shri Rajesh Patil. Artists from
far and near painted under one roof and
displayed a plethora of forms, perceptions,
emotions, iconography and colours. The
variance in styles and techniques offered students
and practicing artists avenues for further
experimentation and learning in the field of fine
arts.

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