ViuTV and Now TV named title sponsors of Hong Kong Management Association's Awards for Marketing Excellence - PCCW

ViuTV and Now TV named title sponsors of Hong Kong Management
           Association’s Awards for Marketing Excellence
HKT (SEHK:6823) – HONG KONG, March 4, 2021 – The Hong Kong Management
Association (HKMA) is honoured to announce ViuTV and Now TV as the title sponsors of
the Awards for Marketing Excellence in 2021. Established by HKMA in 1985, the Awards
aims to bestow honour and public recognition on individuals and organizations that have,
through outstanding marketing programmes, broken barriers and raised the standards of
the marketing profession in Hong Kong. Entering its 36th edition, the Awards will continue to
drive the development of the marketing profession in Hong Kong and the region under the
name of HKMA/ViuTV & Now TV Awards for Marketing Excellence.

The 2021 HKMA/ViuTV & Now TV Awards for Marketing Excellence is now open for
application and nomination until May 3, 2021. A briefing session will be held on April 1 for
interested marketing practitioners.

Since its establishment in 1985, the Awards for Marketing Excellence has always served as
an effective platform that honours creative, cutting-edge marketing campaigns as well as
the elites behind them. The Awards sets stellar examples for the industry and drives its
development towards professional excellence. Thanks to the long-standing support from all
sectors of society, the Awards gradually gained wide recognition and is regarded as the
Oscars of the marketing industry.

ViuTV is dedicated to bringing Hong Kong audience a great variety of television
entertainment, including factual entertainment, variety shows, original dramas, travelogues,
infotainment, news and sports programmes. Now TV is the leading pay-TV operator in
Hong Kong and the media entertainment arm of HKT, Hong Kong’s premier
telecommunications service provider. Since its launch in 2003, Now TV has been offering
top-notch live sporting events and world-class entertainment programmes, delighting
viewers with movies and TV series they love and keeping customers informed with quality
news and documentaries.

Mr. S K Cheong, Deputy Chairman of the HKMA and Chairman of the 2021 HKMA/ViuTV &
Now TV Awards for Marketing Excellence Organizing Committee, said, “We owe the
Awards’ many years of development as an industry benchmark to the unfailing support of
all our Sponsors, members of the Organizing Committee, Board of Examiners and Panel of
Judges, as well as the participation of all marketing agencies, organizations and industry
practitioners, for which I must express my sincerest thanks. Although the Hong Kong
economy has faced unprecedented challenges over the past year, we believe firmly that
the resilience and adaptability of Hong Kong marketing professionals will present us with
even more brilliant and creative campaigns in 2021, under the new banner of the
HKMA/ViuTV & Now TV Awards for Marketing Excellence. We are enthused about the
partnership with ViuTV and Now TV and look forward to the exciting enhancements to the
“Oscars of Marketing” that we will develop together.”

Dr. Victor Lee, Executive Director of the HKMA, said, “Marketing is an important element of
management. The HKMA sincerely thank Television Broadcasts Limited for its
long-standing support towards the Awards over the past 31 years and for its untiring efforts
in driving the professional development of the marketing industry. In 2021, the HKMA is
very honoured to have the title sponsorships of ViuTV and Now TV. Apart from being an
annual highlight for the Association, the Awards for Marketing Excellence is also an
important yearly celebration for the industry. We look forward to the new sparks that this
partnership will create. Together, we shall bring the Awards to yet another new height.”
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Mr. Lofai Lo, Director and General Manager of HK Television Entertainment Company
Limited, said, “One can tell how resilient and creative Hong Kongers are just by looking at
the high standards demonstrated by the past awardees of the Awards for Marketing
Excellence. ViuTV is driven by a mission to promote local production and therefore
resonates with the Awards’ vision. Through the partnership, we wish to join hands in
honouring the brilliant ideas of the local marketing sector, and eventually bring effective
creativity to an even bigger and wider platform.”

Mr. Derek Choi, Head of Pay-TV, PCCW Media Limited, said, “Now TV is best known for its
diversified world-class content. For this we have been working with renowned global
content providers to bring high-quality family entertainment programmes to our premium
audience. We believe the creativity of Hong Kong’s marketing professionals is also
“world-class”. Such devotion to excellence is exactly what Now TV is constantly striving for.
As the leading pay-TV broadcaster in town, we greatly value this partnership and will do our
best to present the Awards to our viewers through TV or digital platforms.”

The HKMA/ViuTV & Now TV Awards for Marketing Excellence will honour its heritage and
pave the way for a new future. Highlighting meticulous, fair and professional judging
standards, the Awards will continually serve the industry by bestowing honour on
outstanding marketing campaigns and practitioners while presenting an important platform
for exchange and learning.

(From left to right) Mr. Lofai Lo, Director and General Manager of HK Television
Entertainment Company Limited, Mr. S K Cheong, Deputy Chairman of the HKMA and
Chairman of the 2021 HKMA/ViuTV & Now TV Awards for Marketing Excellence
Organizing Committee, Dr. Victor Lee, Executive Director of the HKMA, and Mr. Derek Choi,
Head of Pay-TV, PCCW Media Limited, unveil the details of the HKMA/ViuTV & Now TV
Awards for Marketing Excellence.

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Details of this year’s “HKMA/ViuTV & Now TV Awards for Marketing Excellence” are as
follows:

CAMPAIGN AWARDS

The Campaign Awards aim to recognize the best marketing campaigns and the companies
behind them. Selected campaigns will be awarded the Now TV Gold Award, Silver Award,
Bronze Award, three Excellence Awards, four Merit Awards and 14 Special Awards as
follows. The newly launched “Excellence in Video Marketing” and “Excellence in Mainland
and International Marketing” will be awarded to those marketing campaigns which have
demonstrated innovative use of video platforms and those launched by Hong Kong-based
companies whose target market extends beyond Hong Kong borders into Mainland China
and/or other international markets, respectively.
 Excellence in Video Marketing
 Excellence in Mainland and International Marketing
 Excellence in Agility and Crisis Management
 Excellence in Branding
 Excellence in Content Marketing
 Excellence in Customer Insights
 Excellence in Innovation
 Excellence in Marketing Collaboration
 Excellence in Online and Offline Integration
 Excellence in Small Budget Marketing
 Excellence in Social Good
 Excellence in Social Media Marketing
 Excellence in TV Commercial
 Excellence in Use of Data

INDIVIDUAL AWARDS

Individual Awards are intended to recognize the outstanding achievement of marketers who
have made significant contributions to the marketing development of their companies or
clients as well as the business community. There are two categories for Individual Awards:
 Distinguished Marketing Leadership Awards
 Outstanding Marketing Professional Awards

A ViuTV Marketer of the Year will be selected from amongst the Distinguished Marketing
Leadership Awardees.

IMPORTANT DATES

 “HKMA/ViuTV & Now TV Awards for Marketing Excellence”
  Briefing Session ..................................................................... 1 April 2021 (Thursday)
 Seminar on "The Way to Become a Top Marketer in
  an Age of Uncertainties" ........................................................ 26 April 2021 (Monday)
 Deadline for Application/Nomination ...................................... 3 May 2021 (Monday)
 Deadline for Written Submission:
  Campaign Awards ..................................................................... 31 May 2021 (Monday)
  Individual Awards ....................................................................... 7 June 2021 (Monday)
 Judging .......................................................................................... June - August 2021
 Award Seminar ................................................................................... September 2021
 Award Presentation Ceremony ........................................ 25 October 2021 (Monday)

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BOARD OF EXAMINERS

The Board of Examiners comprises members of the 2021 “HKMA/ViuTV & Now TV Awards
for Marketing Excellence” Organizing Committee and the 2020/21 Marketing Management
Committee of the HKMA, members of which are distinguished leaders from various
industries, to ensure that the judging process engages opinions and views from a wide
array of sectors.

Members of the 2021 “HKMA/ViuTV & Now TV Awards for Marketing Excellence”
Organizing Committee include:
 Mr. S K Cheong, Executive Director, PuraPharm (Chairman)
 Mr. C K Chan, Head of Hong Kong & Macau, Tmall World
 Ms. Jojo Chan, Executive Director, Tai Hing Group Holdings Limited
 Mr. Tom Chan, Managing Director, Commercial Group, HKT Limited
 Mr. Derek Choi, Head of Pay-TV, PCCW Media Limited
 Ms. May Chung, General Manager, Nestlé Hong Kong Ltd
 Mr. Stephen Ho, Founder and CEO, n-hop Technologies
 Mr. William Ip, Managing Director, Carousell Hong Kong
 Mr. Lawrence Lam, Chief Executive and Consumer Business Manager, Citibank (Hong
  Kong) Limited
 Mr. Raymond Lam, General Manager, MaBelle International Limited
 Mr. Joseph Lau, Managing Director, Multi-Franchise Group Hong Kong, Macau & Taiwan,
  Sime Darby Motor Group (HK) Limited
 Dr. Kim Mak BBS JP, President, Caritas Institute of Higher Education and Caritas Bianchi
  College of Careers
 Mr. Francis Phua, Managing Director, Eu Yan Sang (Hong Kong) Limited
 Mr. Norman Tam, Vice President, Cloud & Smart Industries Group, Tencent Holdings Limited
 Mr. Peter Yan, Chief Executive Officer, Hong Kong Cyberport Management Co Ltd
 Mr. Charlie Yip, Managing Director, OTO Bodycare (H.K.) Limited

Members of the 2020/21 Marketing Management Committee of the HKMA includes:
 Mr. S K Cheong, Executive Director, PuraPharm (Chairman)
 Mr. Calvin Chan, Chairman & CEO, CATALO Group
 Dr. Bankee Kwan JP, Chairman and CEO, CASH Group
 Prof Randy Lai, CEO, McDonald’s Hong Kong
 Mr. Bruce Lam, Managing Director - Consumer Mobile, CSL Mobile Limited
 Mr. Frank Lee, President, Tom Lee Music Co. Ltd
 Ms. Scarlette Leung, Former Executive Director, Corporate Planning, Branding and
  Membership, The Hong Kong Jockey Club
 Mr. Vincent Leung, President, SKECHERS Hong Kong Ltd
 Mr. Edmund Mak, Executive Director, Co-Chief Executive Officer, Bossini International
  Holdings Ltd
 Mr. Stanley Sun, Managing Director, Fuji Photo Products Co Ltd
 Mr. Larry Sze, Chairman, Gibb Livingston & Co
 Mr. Kent Wong, Managing Director, Chow Tai Fook Jewellery Group Ltd
 Ms. Jeny Yeung, Commercial Director, MTR Corporation Ltd
 Mr. Robert Young, Member, Marketing Management Committee
 Mr. Titus Yu, Senior Regional Director, Prudential Hong Kong Ltd

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SPONSORS AND SUPPORTING ORGANIZATIONS

Sponsors of the 2021 “HKMA/ViuTV & Now TV Awards for Marketing Excellence”
include:

Special Award Title Sponsors
 Chow Tai Fook Jewellery Group Limited
 Citibank (Hong Kong) Limited
 Manulife (International) Limited
 McDonald’s Hong Kong
 Tai Hing Group Holdings Limited

Corporate Sponsors
 American Express International Inc
 AXA Hong Kong and Macau
 CLP Power Hong Kong Limited
 Eu Yan Sang (Hong Kong) Limited
 Fantastic Natural Cosmetics Limited
 Fuji Photo Products Company Limited
 The Hong Kong and China Gas Company Limited
 HKT Limited
 MTR Corporation
 PrimeCredit Limited
 SKECHERS Hong Kong Limited
 Hong Kong Economic Times
 The Standard

Supporting Organizations of the 2021 “HKMA/ViuTV & Now TV Awards for Marketing
Excellence” include:
 Digital Marketing Community
 The Hong Kong Advertisers Association
 Sales and Marketing Executives Club

About The Hong Kong Management Association

The Hong Kong Management Association (HKMA) was established in 1960. As a non-profit
making professional organization, its vision is to be the leading professional organization
advancing management excellence in Hong Kong and the Region. To nurture human
capital through management education and training at all levels, the Association offers over
2,000 training programmes and activities to more than 50,000 participants annually. A
diverse range of programmes are provided including Bachelor, Master and Doctoral
degrees offered in partnership with prestigious universities worldwide; Diploma
programmes; Certificate courses; Distance Learning courses; seminars and workshops; as
well as short courses for business executives and professionals. To promote best practices
in management, the Association organizes eight annual business awards, which have
become the highlights of the business community. The Association also provides around
13,000 members with a platform for the exchange of ideas, networking and personal
development.

HKMA Official Website: www.hkma.org.hk/
HKMA Official Facebook Page: www.facebook.com/HKMAfb

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About ViuTV

HK Television Entertainment Company Limited is dedicated to providing diverse
audio-visual entertainment for Hong Kong audiences. It operates free-to-air TV channels,
which include Chinese-language ViuTV on channel 99 and English-language ViuTVsix on
channel 96. Broadcasting on a 24-hour schedule, ViuTV produces factual entertainment,
family variety shows, original dramas, travelogues, and informative shows, and offers
quality news and sports programmes. ViuTVsix features a wide range of programmes, from
famous American talk shows and classic Hollywood movies to live broadcasts on major
entertainment and sporting events.

ViuTV Official Website: www.viu.tv
ViuTV Official Facebook Page: www.facebook.com/ViuTV.hk

About Now TV

Now TV is the leading pay-TV service in Hong Kong and the media entertainment arm of
HKT, Hong Kong’s premier telecommunications service provider and a leading innovator.

Since its launch in 2003, Now TV has been offering top-notch live sporting events and
world-class entertainment programs, delighting viewers with movies and TV series they
love and keeping customers informed with quality news and documentaries. From Asian to
Western, local to international, STEM for kids to infotainment, Now TV has something for
everyone. Customers can access Now TV’s premium content on demand and through
linear TV channels as well as the companion apps “Now Player”, “Now Sports” and “Now
Player Junior”.

Now TV Official Website: www.nowtv.now.com
Now TV Official Facebook Page: www.facebook.com/NowTV.hongkong

For press enquiries, please contact:

Ms. Lily Hui                                   Ms. Renee Cheng
Senior Membership & Event Manager              Membership & Event Manager
The Hong Kong Management Association           The Hong Kong Management Association
Tel: 2774 8560                                 Tel: 3958 4818
Email: lilyhui@hkma.org.hk                     Email: reneecheng@hkma.org.hk

Ms. Portia Wong                                Mr. Ivan Ho
Assistant Vice President                       Group Communications Manager
HK Television Entertainment Company Limited    HKT Limited
Tel: 9427 7493 / 3665 5834                     Tel: 2883 8747
Email: portia.wong@viu.tv                      Email: ivan.wy.ho@pccw.com

Jointly Issued by The Hong Kong Management Association, HKT and HK Television
Entertainment Company Limited.

HKT Limited is a company incorporated in the Cayman Islands with limited liability.