EUROPE | 9-11 JUNE 2021 - Brand & Licensing Innovation ...
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EUROPE | 9-11 JUNE 2021 Information Classification: General
Information Classification: General
Uniting brand and licensing professionals from across Europe to share their insight through a range of interactive sessions, coffee
tables and keynotes.
Gain actionable insight and strategies to use on your business.
Considering the ever-changing world of retail, content and brands, learn from the experts who have seen success in recent times.
Discover forward-looking content that highlights the latest innovation, future trends and insight that will drive the success of
brands in years to come.
Spend three days surrounded by over 350 of your peers within the industry.
Build connections and discuss all the topics from the summit on your terms, via virtual coffee tables or in pre-booked private
meetings.
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Keynotes, seminars and panel discussions from some of the industry’s
biggest names.
Benefit from daily interactive workshops as speakers present experts
insights and trend forecasting and delegates can make use of Q&A
and polling software.
Take part in hosted roundtables featuring 20 delegates. Interact,
debate and discuss some of the event topics in more detail.
Join themed coffee tables at set times throughout the day; discuss
topics and meet new and existing contacts in an informal setting.
Arrange face-to-face video meetings with other delegates and
speakers.
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Charlotte Delobelle Claire McClelland Philippe Glorieux Caroline Petit Rikesh Desai Stephanie Freeman Scott Macrae
Fashion Snoops Kantar Smurfs United Nations BBC Studios The Lego Group Asda
Ruth Golightly Marie Laure Marchand June Kirkwood John Friend Dan Amos Mark Bezodis Karen Hewitt
Asda Chefclub Nutmeg Licensing Microsoft Difuzed Perry Ellis International Character.com
IKEA, Microsoft, FatFace, MDR Brand Management, Penguin Random House, GfK, Products of Change, The
Social Store, Abysse Corp, Hasbro, Vista Stationery & Print, Danilo, Lyfcycle, DNA Brands, Keel Toys, Brands in Limited and many
more…
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09:00 - 09:35 - Keynote: Innovate, Adapt, Disrupt: In Conversation with Lars-Johan Jarnheimer, Chairman, Ingka Holding (IKEA) Lars-Johan Jarnheimer, Chairman, Ingka Holding, IKEA Group
Chairman of IKEA Group Lars-Johan Jarnheimer leads day one B&LIS keynote to discuss the art of innovating amid disruption. Covering his experience with
IKEA, how to lead a brand in an ever-changing market and effectively engaging with consumers, Lars-Johan Jarnheimer talks brand innovation at the highest
level.
09:40 - 10:15 - How Priorities are Changing Across Generations of Consumer Alistair Mylchreest, Segment Head - Licensors, Kornit Digital
With younger buyers seen as more values-driven, and with children increasingly digital-focused, how is the landscape looking and changing? Focusing on Gary Pope, Co-Founder, CEO, Kids Industries
children, Generation Z and Millennial consumers. Claire McClelland, Client Executive - Entertainment, Kantar
Charlotte Delobelle, European Brand Ambassador, Fashion Snoops
10:30 - 11:15 - Brainstorming the Future of Licensing in Retail and Vice Versa Graham Saltmarsh, Managing Director, Licensing International UK
• Responding to customer references: The pivot to online Karen Hewitt, Co-Founder, Character.com
• Future approaches to stocking and selling licensed product Susan Bolsover, Global Licensing and Consumer Products Director - Penguin
• The impact of the increasingly digital strategy on IP products: Showcasing products in the online world versus the physical s tore. Ventures, Penguin Random House UK
• Working in partnership with retail on a proposition that positioned a brand in a new light Mark Bezodis, Licensing Managing Director, Perry Ellis International
• Impact of discount retailers across Europe Marie-Laure Marchand, Senior Vice President Consumer Products and Business
Development, Chefclub
11:20 - 11:50 - WORKSHOP: How the Licensing Industry is Evolving with Direct to Retail Daniel Ruben, Workflow Solutions Director, Kornit Digital
The traditional licensing model is facing its toughest challenges ever. Join Kornit Digital's Head of Licensing Alistair Mylchreest as he explores how, by going Alistair Mylchreest, Segment Head - Licensors, Kornit Digital
direct to retail, licensors can overcome these challenges and reap the rewards.
11:55 - 12:40 - Cross-Industry Strategy Brainstorm: Bringing the In-Store Experience Offering to Life for Current and Future Consumers Ben Roberts, Content Editor (U.K. & EMEA), License Global
• Licensors and licensees in partnership with retailers to tempt customers back into brick-and-mortar stores; Mini case study Stephanie Freeman, Senior Global Licensing Manager - Outbound Licensing,
• Adaptation to ecommerce or experiential offerings in-store The LEGO Group
• Creating an in store experience that reinvigorates the appeal to consumers Dan Avener, Chief Executive Officer, MDR Brand Management
• The role of Direct to Consumer and Location Based Licensing in creating unique propositions Gabrielle Sims, Head of Licensing, FatFace
• Developing collaborative partnerships with manufacturers and licensees
• Connecting online and instore experiences to produce a coherent and compelling offering
12:45 - 13:15 - Case Study: A Bricks and Mortar Insight John Baulch, Publisher and Managing Director, Toy World Magazine
• Lessons learnt from the crisis: What will you be taking forward into your future licensed product plans? Gary Grant, Founder and Executive Chairman, The Entertainer
• The role of licensed products in the retail mix: Predictions, ideas and requests for the industry
• Re-energising the brick-and-mortar retail experience: What strategies do you see working, what collaboration might be involved?
• Showcase a project, collaboration, range or strategy that represents an innovation for your brand.
13:20 - 13:40 - Case Study: The Role Licensed Products Play in Retail Strategy Online Karen Hewitt, Co-Founder, Character.com
• Timelines that work for our consumers: Are we delivering on their expectations?
• As the speed of content marketing and delivery increases, what does an ideal route to market look like for retailers?
• Working in partnership with licensors: A showcase of our most successful launch in 2020.
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09:00 - 09:30 - Keynote: Why the Future Will be Blue - How to Become an Agent of Change Helena Mansell-Stopher, Founder, Products of Change
Philippe Glorieux, Head of Marketing, Communications & Family Entertainment, IMPS - The Smurfs
Hear how The Smurfs have been collaborating with the United Nations (UN) to educate people all over the
Caroline Petit, Deputy Director, United Nations Regional Information Center
world about the UN’s 17 Sustainable Development Goals, encouraging us all to ‘Think Blue’ and adopt more
sustainable values and habits for the sake of the planet.
09:35 - 10:00 - Why CSR is the Most Important Plan For 2021: Showcasing What Companies Are Doing Pamela Stathaki, Global Head of Sustainability, The Marketing Store, Europe
Within This Space
10:15 - 10:25 - A Clearer Look at Legalities and Policies Behind Sustainability Rikesh Desai, Licensing Director, BBC Studios
The session will outline the current legal workstream within POC showing the focus areas for the industry.
10:30 - 10:55 - Green Room: An Open Discussion for Positive Change Rikesh Desai, Licensing Director, BBC Studios
Maxine Lister, Head of Licensing, Natural History Museum
Inviting licensees and licensors to have an open discussion regarding positive changes within their business
Dan Grant, Licensing Director, Danilo
regarding new legal requirements. Anita Majhu, Senior Licensing & Global Sustainability Manager, BBC Studios
11:00 - 11:15 - Project Net Zero June Kirkwood, Sustainable Licensing Consultant, Nutmeg Licensing and Co-Founder of the Sustaineers Consultants
Looking at the science behind why we need to build a carbon positive future.
11:20 - 11:45 - Green Room: An Audience with Industry Changemakers June Kirkwood, Sustainable Licensing Consultant, Nutmeg Licensing and Co-Founder of the Sustaineers Consultants
Steve Plackett, Managing Director, Carousel Calendars
Featuring licensed partners who are already making change within their business and showcasing how
Steve Cox, Sales Director, Keel Toys
licensors are working with their partners to achieve this. Claire Bradbury, Global Account Director, PowerStation Studio
Kate Gibson, Managing Director, Gibsons Games
Lisa Hey, Head of Product Development, Character World
11:50 - 12:20 - Sustainable Fashion Kate French, Sr Category Manager, Hasbro
Gianni Romano, Company Director, Lyfcycle
Leonora Aixes, Co-founder, DNA Brands
Fashion discussion around the damaging effects of the fashion industry and how the industry is Sue Stanley, Licensing Manager, Brans In Limited
transitioning to a more sustainable future. Jade Snart, Sustainability and Compliance Expert, George at Asda
Sabine Hulsman, CEO, The Cookie Company Group
12:25 - 13:20 - Sustainable Sports Simon Gresswell, Managing Director, SGLP
Alex Balzaretti, Senior Manager, Commonwealth Games Federation Partnership (CGFP)
How the sports industry is working together to drive sustainable change panel discussion.
Gary Jacobson, Brand Licensing Manager, Tottenham Hotspur
Paul Hepworth, Vice President, Licensing at Liverpool Football Club
Jeremy Goldsmith, Managing Director, Event Merchandising Ltd
13:25 - 2:25 - Diversity & Inclusion Workshop Helena Mansell-Stopher, Founder, Products of Change
Stuart Lawrence, Author, Silence Is Not an Option: You Can Impact the World for Change
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08:45 - From Script to Screen: Origins of Content Driving Growth Frédérique Tutt, Gl obal Toys Industry Advisor, NPD
Thi s s ession will explore the top intellectual properties in toys, publishing, SVOD, and vi deo games, looking at which forms of content are
growi ng vs . those that are likely to return to pre-pandemic trends once the restrictions a re lifted.
09:00 - 09:30 - Case Study: emojitown®: The Power of Building Brands with Digital-First Strategies Maarten Weck, EVP & Ma na ging Director, WildBrain CPLG
Rachel Taylor, Commercial Director, WildBrain Spark
The s ession will explore the significant potential of AVOD and digital-first s trategies in driving successful L&M ca mpaigns, roll ou t plans for Marco Hüsges, CEO & Founder, emoji Company
the bra nd, and how to bring digital and licensing strategies together to build brand success for the long -term.
09:35 - 10:20 - Understanding the Opportunity Behind the Cinematic Streaming Hybrid Valérie Rolandez-Barrios, Vi ce President of IP Licensing & Pa rtnerships,
Crea ting equivalent awareness and maintaining vi sibility on streaming platforms with much shorter marketing windows than movi es Studiocanal
thea tre releases Rachel Wakley, General Ma nager UK, WarnerMedia
Adam Steel, Li censing & Fra nchise, Moonbug
10:35 - 10:50 - Mini Masterclass: Building Relationships That Work with Influencers Ian Shepherd, Founder a nd CEO, The Social Store
● Fi nding and working with i nfluencers who can make a genuine i mpact on longevity of the brand
● Budget a nd timelines: Contracting for realistic longevity a nd creating remuneration structures
● Mea suring a nd planning for fan engagement and other KPIs
10:55 - 11:20 - Social Media Strategy for Licensed Products: Creating A Highly Reactive Environment Emily Aldridge, Hea d of Global Li censing, Abysse Corp
● Crea ting s trategy for your s pecific fan base
● Us i ng social media for product development and subsequent engagement
● Orga nic versus paid collaborations
● Mea suring your s uccess metrics
11:25 -11:55 – NFT WORKSHOP - NFT Playbook Gary Ma, COO, Epik
Sponsored by Epik
12:00- 12:20 - Console Gaming, The Covid Effect and the Arrival of Gen9 Dorian Bloch, Seni or Client Director, Ma rket Intelligence, GfK
In this talk you will learn what s uccess means in terms of hardware, which software titles a nd brands are the most successful a nd for
ga ming a ccessories, what do consumers purchase and what are the trends.
12:30 - 13:15 - Next Level: Why Gaming & eSports Is Dominating the Entertainment Leaderboard Winston King, VP Pa rtnerships, Epik
● Understanding types of games and their relative franchise s trength / accessibility to consumer products markets John Friend, Hea d of Halo and Xbox Consumer Products, Microsoft
● The rol e of community a nd evangelism in gaming consumer products Dan Amos, Hea d of Gaming and Esports, Difuzed
● Na vi gating rapid s peed of consumption to ca pitalise on opportunity and maximise l ongevity Scott Macrae, Bra nds, License, New Business and Partnerships Mission Lead,
● Ta pping i nto the potential of s treaming George at Asda
13:20 - 13:50 - Keynote: The Wayfair Boost: Leveraging Ecomm Ads for Product Programmes Ankit Mangal, Di rector, Wayfair
In this s ession, learn a bout how brands can launch their products effectively, getting the ri ght exposure from the first day andhow to
continue to optimise advertising s trategies to gain market share by ca tegory. Ankit Mangal will be discussing va rious practical i nsights –
wha t, when and how and what levers brands can pull on, ranging from reviews, i magery, s hipping options and sponsored programmes to
boost sales while optimisingfor return-on-ad-spend.
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Aldi – Trend & Design Assistant
Aykroyd & Sons Ltd - Sales & licensing
Amazon – Senior Vendor Manager
Asda – Buying Expert | Design Specialist
Blue’s Clothing – Managing Director
Cartamundi Services - Global Licensing Manager
CDISCOUNT - Director
Character World - Brand & E-commerce Director
Chupa Chups – Licensing Manager
Clementoni S.p.A - Licensing Business Development Leader
DC Thomson Media Ltd - Insights & Innovations Manager
DeAgostini - Chief Licensing Officer
Dreamtex Ltd - Director
E.M.P. Merchandising HGmbH - Teamlead License Management
General Mills – Brand Manager
Hachette Children's Group - Publishing Director
HTI Toys UK Limited - Licensing & Marketing Executive
Jaz Toys UK Ltd (Jazwares) - EMEA Licensing Director | Marketing Director
Popgear – MD
Primark – Licensing Coordinator
Simba Dickie Group – Senior Licensing Manager
Schwager & Steinlein Verlag GmbH - Program Manager
Tesco – Licensing Manager
The Walt Disney Company - Senior Licensing Sales Manager
Beanstalk – VP Brand Management
The Entertainer - Senior Marketing & Licensing Manager
Unilever - Global Licensing Director
ViacomCBS - VP of Consumer Products Strategy
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Experience the Summit as a team – bring
✓ your colleagues and benefit from a discount
of £50 per person if you book for 3 or more.
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