Virtual Expo Exhibitors of the Day: Diageo, One Red Kite, Qatar Duty Free - The Moodie Davitt ...

Virtual Expo Exhibitors of the Day: Diageo, One
Red Kite, Qatar Duty Free
Today, Diageo Global Travel, One Red Kite and Qatar Duty Free feature as our first Exhibitors of the Day
at the Virtual Travel Retail Expo’ ‘Buyers & Brands Bonanza Month’.

To visit the Diageo Global Travel virtual suite at the Expo click here (note: If you have not registered to attend
the Expo, you can do so here free of charge if you are involved in the travel retail sector). For the One Red Kite
suite click here and for Qatar Duty Free it is here.

As reported, November features a month-long bonus exhibition period in which visitors have the chance to win
a return business class flight to Doha from any Qatar Airways location in the world courtesy of Diamond
Partner Qatar Duty Free.

The award-winning Hamad International Airport retailer is also offering weekly US$250 shopping vouchers,
drawn from registrants who on any day visit the Qatar Duty Free/Hamad International Airport virtual experience
zone and the suites of our Exhibitors of the Day.

Each working day of November, The Moodie Davitt Report is profiling several exhibitors, showcasing their
innovations and encouraging visits to their respective virtual experience suites.

Our first exhibitors of the day (1 November) were

DIAGEO GLOBAL TRAVEL
Diageo, owner of a glittering portfolio of brands including Baileys, Crown Royal, Gordon’s, Johnnie Walker,
Lagavulin, Smirnoff, Talisker, Tanqueray, Ron Zacapa, The Singleton and many others, is playing a key
thought leadership role within its Platinum Partner virtual experience suite and in the Knowledge Hub and
Experience Arena sessions which are available ‘On Demand’ in the respective halls.

Where: Exhibition Pavilion – Wine, Spirits & Beer

Virtual Highlights:

      Check out the travel retail launch of Tanqueray 0.0%, an alcohol-free version of one of the world’s
      favourite gins, via the Diageo Discovery 2030 button inside the Diageo suite or via a great film in the
      Experience Arena (On Demand Day 1).
      There are some other outstanding videos too (make sure to double click at the start). Look out for
      Diageo Spirit of Progress & 2030 Targets, a powerful encapsulation of Diageo’s ten-year programme to
      create a more inclusive, responsible and sustainable world. In ‘Let’s do this’, the company pledges, “We
      have a vision to make the alcohol category the growth engine within a stronger travel retail industry. We
      will double the size of the category by 2030. We will do that through four category growth pillars of
      growth (Gifting, Exploration, Make the Moment, Balanced Choices).”
      Take a visit to the Knowledge Hub (On Demand Day 3) to hear Diageo Asia Pacific and Global Travel
      President Sam Fischer’s outstanding interview with Martin Moodie; or visit the Experience Arena and
      discover the majesty of the Johnnie Walker Princes Street Experience.

Wayfinding (you must be registered first): Diageo virtual suite entrance:
https://event.virtualtrexpo.com/?exhibition_type=exhibitionpavilion&room_id=diageo-entrance

Experience Arena 1 – Global Travel Product Reveal:
https://event.virtualtrexpo.com/session/ExperienceArena.html?sessionID=EA005_diageo_1&hide_controls=true

Experience Arena 2 – Johnnie Walker Princes Street Experience:
https://event.virtualtrexpo.com/session/ExperienceArena.html?hide_controls=true&sessionID=EA010_diageo_2

Knowledge Hub – Diageo Asia Pacific and Global Travel President Sam Fischer:
https://event.virtualtrexpo.com/session/Global.html?sessionID=GB023_lead&hide_controls=true

ONE RED KITE

Global travel retail service provider One Red Kite returns to the Virtual Travel Expo for the second year
running. The UK-based company, founded by husband and wife team Kevin and Jilly Brocklebank, is a Gold
Partner at the Expo.

One Red Kite specialises in support services – data management, recruitment and retail excellence – and aims to
show potential clients the value of outsourcing tasks which could be distracting them from what they do best.

Flying high: One Red Kite Expo hosts Jilly and Kevin Brocklebank

One Red Kite Founder & Managing Director Kevin Brocklebank says: “At One Red Kite, we play a vital role
supporting global brands within the travel retail industry. This event is such an innovative way to enable us to
showcase our services and demonstrate how we have set the standard for industry best practice. We are also
delighted to have the opportunity to share our Diamond Model Recovery Plan that highlights a completely new
perspective on re-engineering travel retail for the new era of ‘new normal’.”

Where: Exhibition Pavilion – Beauty & Wellbeing

Virtual Highlights:

      In an insightful and humane presentation in the Experience Arena (On Demand Day 3) themed
      ‘People Power – Recruiting for the Travel Retail Industry’, Jilly Brocklebank addresses how the
      pandemic has changed the mindsets of people in the industry. In particular, their attitudes towards
      employment, not least those who now find themselves out of work through no fault of their own.
      Brocklebank speaks of her passion for the industry and her empathy for what everyone involved with it
      has been through since COVID-19 struck, and how they now feel as recovery accelerates.
      “I provide a recruitment service that specialises in our industry of travel retail,” says Jilly Brocklebank in
      a short introductory clip in the One Red Kite virtual experience suite. “I am ultimately passionate about
      finding great people and great talent to join your team.”
      In a separate video, Kevin Brocklebank says, “At One Red Kite we know how to make data work really

hard. We know how to analyse data from a retailer perspective and from a brand perspective – and yes
      they are different. Data is just one part of the story though. We can manage the existing shopper
      experience, store layout, space allocation, range, pricing and promotions. We are different because we
      don’t think category – we think whole store and we understand the interdependencies between the
      categories.”

Wayfinding (you must be registered first):

One Red Kite virtual experience suite:
https://event.virtualtrexpo.com/?exhibition_type=exhibitionpavilion&room_id=oneredkite

Experience Arena – People Power:
https://event.virtualtrexpo.com/session/ExperienceArena.html?sessionID=EA015_oneredkite&hide_controls=true

QATAR DUTY FREE & HAMAD INTERNATIONAL AIRPORT
Qatar Duty Free is the in-house retailer at Hamad International Airport, recently judged World’s Best Airport in
the Skytrax Awards. The Qatar Airways-controlled retailer offers more than 40,000 square metres of combined
retail and dining, making Hamad International Airport a destination in itself. And there is a lot more to come
with hugely exciting commercial developments planned both in the existing terminal and the airport expansion
set to open in 2022.

Where: Hamad International Airport (standalone virtual experience zone)

Virtual Highlights:

      Where do we start? Visitors can click into the impactful Hamad International Airport zone (see photo
      below) where they will be welcomed by Qatar Duty Free Vice President Operations Thabet Musleh.
      They can take 360 degree tours of recent new openings, an exciting ‘coming soon’ preview and a thrilling
      walkthough the Hamad International Airport expansion due to open in 2022. They can also watch a rerun
      of exciting climax to The QDF Factor.
      Listen to the typically candid and insightful views of His Excellency Mr. Akbar Al Baker, Group Chief
      Executive Officer, Qatar Airways Group in a riveting Q&A session with The Moodie Davitt Report
      Chairman Martin Moodie (On Demand Day 1).

H.E. Akbar Al Baker in conversation with Martin Moodie at the Virtual Travel Retail Expo. He underlines Qatar A
Group’s faith in the long-term future of travel, with innovation, style and quality top of mind in the Hamad Interna
Airport expansion set to open in 2022.

Wayfinding (you must be registered first):

Qatar Duty Free virtual experience suite:
https://event.virtualtrexpo.com/?exhibition_type=qatardutyfree&room_id=qatardutyfree-entrance

Knowledge Hub 1 – Qatar Airways Group Chief Executive His Excellency Mr. Akbar Al Baker:
https://event.virtualtrexpo.com/session/Global.html?sessionID=GB008_transform&hide_controls=true

Knowledge Hub 2 – QDF Factor (the Grand Final) –
https://event.virtualtrexpo.com/session/Global.html?sessionID=GB041_qdffactor&hide_controls=true

Commenting on Qatar Duty Free’s expansion, he highlights the recent opening of the luxury avenue Viale
di Lusso as one of the key projects of the year in retail, as QDF celebrates 21 years in business with 21
new openings. “We want to make the experience at Qatar Duty Free second to none, and have embarked
on an extension that will be completed in time for the FIFA World Cup which takes place in my country.

“We don’t just want to add shops and restaurants, we want to do it in style and quality. We want to
innovate ways to promote our duty free and our airport. Our airport is a place to spend time. People come
three, four, five hours ahead of time to enjoy the airport.

“You need to raise the bar. There is no relaxing from continuously improving the standards we have set,
which have made us the best airport in the world. That [Skytrax] award] is a huge accolade to the

dedication of our people.”