VIRGINIA AUTOMOTIVE ASSOCIATION VAA 2019 CONVENTION & TRADE EXPO
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VIRGINIA AUTOMOTIVE
ASSOCIATION
VAA 2019 CONVENTION
& TRADE EXPO
April 12-14, 2019
Hilton Norfolk The Main
Norfolk, VA
“Connecting Virginia’s
Automotive Professionals”
Friday Morning VAA Open
Golf Tournament
Friday Night Reception Cruise
on the Spirit of Norfolk
Saturday Morning Leading Industry
Speakers and Topics
Saturday Afternoon Trade Show
Saturday Evening Reception
and Awards Banquet
Saturday Evening Entertainment with
Jeff Allen
Saturday Evening Networking Reception
Next Generation Automotive Professionals
Sunday Morning Closing Breakfast and
Keynote Speaker, Steve Gilliland
Connecting Virginia’s Automotive Professionals
It’s not just a catch phrase- This is serious Networking! What better place to get
together and share ideas. Join fellow shop owners from across the state along with our
supplier vendors for a weekend of relationship building. Bring your key employees and
give them education, fellowship and a weekend they will always remember.
Registration is open to everyone- shop owners, spouses, key managers, key employees,
supplier vendors and their spouses.
The Full Registration Fee of $159 per person, gets you all the events on the schedule
except golf, which is a separate fee. Note: to attend these scheduled events, you must
get a Full Registration. We do not sell partial registrations or separate tickets to the
individual events– this one Full Registration Fee gets you everything including the
receptions, meal events, and includes our Saturday evening entertainment with
Jeff Allen, and our closing Keynote presentation by Steve Gilliland.
Each of these events offers a great opportunity to connect and network with one
another. Renew old friendships, and make some new ones.
Check out more pictures and info of Hilton Norfolk The Main on page 4 and at:
http://www.themainnorfolk.com/ . This upscale property has some real pizzazz and is
within walking distance to Nauticus, the USS Wisconsin, Waterside and the Granby
street chef-owned restaurants.
VAA Convention Registration:
Go to www.vaauto.org, click 2019 Convention button on the home page. Click Convention Registration button.
You can download a Registration Form to fax, mail, scan/email, or register online from this site.
List all names attending in the appropriate places on the Registration Form. This is how your name badge will
appear. Once registered, we will email you back full details for the weekend.
Hilton The Main Room Reservations: Reserve early– past shows have sold out; deadline is March 18
We have a special rate of $159 per night plus tax and parking.
1. Online: https://www.hilton.com/en/hi/groups/personalized/O/ORFWAHH-VAI-20190410/index.jhtml?WT.mc_id=POG
2. Call 757-763-6200 and reference the Virginia Automotive Association Convention.
Directions: http://www.themainnorfolk.com/location.aspx
Address: 100 East Main Street, Norfolk, VA 23510
Hotel Reservations are not included with the VAA Convention Registration.
Questions? Call Steve Akridge at VAA, 804-739-1400 Email: sakridge@vaauto.org www.vaauto.org
Register and Reserve your sleeping room early. Final Deadline is March 18
Big Saturday afternoon Trade Show
This will be the largest trade show VAA has hosted in 8 years. Visit with our industry
vendors– check out show specials- see and touch all the latest in equipment & product
Schedule of Events
Friday, April 12:
10:00 am-3:00 pm The VAA Open - Golf Tournament at Cypress Point Country Club
Plan to join us for one of our most popular events, The VAA Open. Shotgun start promptly at 10:00
am. Cost: $125 per player, includes green fee, range balls, cart, box lunch and 2 beer/drink tickets
at the post reception. For all levels of play, don’t miss this chance to have some fun while network-
ing with dealers and suppliers. If you are interested in putting together your own team for the tour-
nament, note that and all names on the Registration Form. Immediately following play we will host
our Golf Reception at Grain on the 5th floor of The Main, where we will recognize and award our
top 3 teams, the long drive, 2 closest to the pins and the last place team. Don’t miss this fun event!
6:00 pm– 7:30 pm Welcome Reception– Cruise on The Spirit of Norfolk
Join your fellow dealers and suppliers for our opening gala reception, as we take a cruise down the Elizabeth River on the Spirit of
Norfolk. We will have open bars and light hors d’oeuvres for your enjoyment. Dinner after the cruise is on your own.
Saturday, April 13:
7:00 am– 9:00 am Breakfast Buffet
It’s included in your full registration fee.
8:00 am– 8:45 am Annual Meeting, and Opening Keynote Address by Roy Littlefield
After our Annual Meeting, Dr. Roy Littlefield, CEO of the Tire Industry Association will give an update from
Washington. In his talk, Roy will discuss the unpredictable, and difficult to understand, Washington Federal
political scene. How will VAA and TIA members fare in a divided government? How are the negotiations
progressing with TIA, USTMA, and a task force representing domestic tire manufacturers on a new tire
registration and recall system? As TIA approaches its 100th anniversary in 2020, Roy will also highlight the
history of local dealer efforts and associations that led to current organizations like VAA and TIA.
Open to Everyone: Owners, managers, counter sales, service managers, vendors.
9:00 am-10:00 am Special Session for Owners/Key Managers with Patti Hoying
“The Future of the Independent Tire Dealer”
Change is the new constant in the tire and auto service industry. With consolidation, mergers and increasing
competition in the retail tire and auto space, many dealers are left wondering about how to plan and what
to do next. Industry thought leader Patti Hoying, editor of Tire Review, will step through the trends, news and
analysis on how the replacement tire landscape is expected to change significantly. As the marketplace
splinters into three distinct business models, learn how your business fits into that future so you can prepare
for what’s next.
9:00 am-10:00 am Special Session for Counter Sales & Service Managers with Matt Winslow
“Super charge your front counter skills by becoming a Customer Relationship Manager”
Discover how to build rapport instantly. Learn how to overcome the 5 most common price objections.
Turn 1st time customers into long term service clients. Create sales, service advisor and customer
confidence by creating a consistent courtesy check process.
This 1-hour class will give you critical skills to become a world class sales and service advisor in today’s
demanding market. Don’t miss this energetic session with Matt Winslow, Senior Instructor with Automotive
Training Institute.
10:15 am - 11:45 pm Peer to Peer Roundtable moderated by Patti Hoying
In one of the most valuable sessions at the event, join Patti Hoying, editor of Tire Review, as she moderates an active
conversation and discussion on topics of concern to tire and auto service business owners, managers and key
employees. Learn from one another on topics ranging from employee recruitment and training, to clean bathrooms
and exit strategies. What keeps you up at night? We’ll explore many of those top concerns. Walk away with a long
list of best practices and ideas to help strengthen and grow your business. Open to Owners, Key Managers, Sales
and Service Advisor personnel.
11:45 am-1:00 pm Lunch is on your own
Saturday Schedule continued to next page
Saturday, April 13 (continued)
1:00 pm - 5:00 pm Trade Expo
Enjoy this unique opportunity to talk with the many vendors from our industry. See the very latest in equipment, products, services
and technology in a relaxed yet exciting setting away from your busy shop. And throughout the show, we will be giving away
cash prizes totaling $1500. Don’t miss this enjoyable afternoon with our industry vendors, and the opportunity to win some cash!
6:30 pm - 7:30 pm Reception
Our evening reception is another great opportunity to network with dealers and vendors.
7:30 pm - 9:00 pm Awards Banquet
Join our evening banquet buffet and the incredible cuisine of The Main, and some very special recognitions.
9:00 pm - 10:00 pm Entertainment- “The Comedy of Jeff Allen”
We are very excited to have with us, Jeff Allen, comedian, actor, and author. Jeff is regarded as one of the
premiere clean comedians working today. Most of his humor centers on marriage and living with teenagers –
material to which everyone can relate. Performing comedy for over three decades, Jeff’s work has been
seen on every cable comedy show in the U.S. including Comedy Central’s Premium Blend and VH1’s Standup
Spotlight. His one-hour special, Happy Wife, Happy Life aired on the Odyssey Channel and Family Net. He’s
been featured on the Grand Ole Opry, the U.S. Comedy Arts Festival in Aspen and the Montreal Just for
Laughs International Comedy Festival – the most world’s most prestigious comedy venues. He was also
featured in the Warner Bros. comedy film, Thou Shalt Laugh and has appeared on The Blaze television network
with Glenn Beck. Included with your Full Registration, join us for an evening of laughs with Jeff Allen.
10:00 pm-12:30 am Next Generation Automotive Professionals Reception
A big hit the past two years, we are continuing our after hours reception which is open to all dealers, supplier vendors, spouses
under 40. Come enjoy this networking time. No tickets or pre-registering. If you’re under 40, just show up!
Sunday, April 14:
8:00 am– 10:00 am Breakfast and Closing Keynote Speaker, Steve Gilliland
Best selling author and Hall of Fame speaker, Steve Gilliland will present his closing keynote
"Enjoy the Ride". A blueprint for getting the most out of life, this presentation will cause you to examine
where you are both personally and professionally. Three key points in this presentation:
Check Your Passion: Love what you do; never forget why you do it
Cure Your Destination Disease: Live more for today, less for tomorrow and never about yesterday
Refocus Your Attention: Decide what’s important, and never take it for granted.
If you want to achieve true success and fulfillment, you must first discover an enthusiam for your work
and personal life. Decide where you are heading, get on the bus, choose the right seat, and
Enjoy the Ride!
10:00 am Convention Adjourned
Welcome to Hilton Norfolk The Main
Experience The Elegance Of Our Downtown Hotel in Norfolk, VA
The Main is Downtown Norfolk's newest upscale hotel, dining, and meeting destination. At Main and Granby Streets, our
luxury hotel sits along the downtown Norfolk waterfront. Embrace the downtown lifestyle and walk to cultural attractions,
the sea museum Nauticus, the battleship USS Wisconsin, trendy shopping and dining and the Elizabeth River. With its
elegance and cutting-edge technology, Hilton Norfolk The Main is a modern luxury hotel with vibrant spaces for your
business and social lifestyle.
Be part of Norfolk's eclectic foodie culture at our three chic eateries, including Saltine which serves the freshest seafood
and locally inspired cuisine. Sip a craft beer at Grain, Norfolk's only rooftop beer garden overlooking the river. Enjoy a glass
of wine and homemade pasta at Varia, our modern Italian trattoria and wine studio with a piano bar. Greet the day with a
scenic jog along Norfolk's waterfront or refresh with a dip in our sparkling indoor pool.
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