VERIZON MEDIA - ACROSSMEDIA241
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Verizon Media
1B+ 50+ #1
largest global
media & tech
consumers scale of
brands
verified data
We have a global scale reaching over 1B people
Comscore Global ranking
1,205M
715M
329M 613M
Source: Comscore, Total Unique Visitors (July 2020)
Our Brands
Verizon Media tools & technologies in Greece
Verizon Media technologies & channels in Greece VM DSP VM Exchanges VM Native VM Premium Managed Direct Marketplace Display Programmatic Programmatic
Verizon Media
DSP
Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.
Global Awards 2020 90,000 votes were cast by Adweek’s readers, across leading brands and agencies around the world, to select their favorite Ad Tech and Mar Tech solutions. Verizon Media has been named the winner in the following categories: ❖ Best Demand Side Platform ❖ Best Supply Side Platform ❖ Best Ad Network (Video) ❖ Best Ad Network (Mobile)
VM DSP Reach in Greece
7.5M 90% Big Data
Transparent Whitelisting in
Reach of GR internet GR Inventory
Unique Users Local Results
PopulationAudience Verification
3rd party integrations
Audience verification through
Nielsen and comScore Brand safety targeting
through Grapeshot
11Viewability & Brand Safety
3rd party integrations
Viewability Brand safety targeting
measurement through through DoubleVerify,
IAS & Moat GrapeshotBuild your own Audience
# 1 Global Data owner and publisher
Verizon Media
Data
60+ 3rd Party
Partners Data
HIGH PERFORMING SEGMETS
(85% accuracy based on Nielsen DAR) Advertiser CRM Data
(100% GDPR compliant)Your Custom Audiences
MAIL COMPETITORS INTEREST DATA PURCHASE RECEIPTS
Tell us your main competitors and we Family & Parenting, Auto, Travel, Categories: Food & Beverage, CPG, Entertainment etc
will target the users, who receive emails Entertainment, Sports, Finance,
/ newsletters from them Insurance, Technology, News etc Mentioned products: CPG products, On line tickets,
House hold Appliances etc
SEARCH RETARGETING
FLURRY MOBILE DATA
Give us your keyword lists to find the users
who raised their hand for your brand, and Using Flurry app data to target users who:
extend your reach in scale
• Have food apps installed
• Have at least 5 sessions in relevant search apps in the last 60 days
CRM DATA
Advertiser’s 1st party dataDisplay Ads
Performance Branding
Yahoo O&O + 3rd Party
Sites
KPIs: CTR, CPA, ROI, KPIs: viewability, CTR,
Shared white list of brand-safe environments traffic generation
Premium white list
Pricing CPM, CPC CPM
Transparency Impression by domain, performance by segment
Format 300x250, 300x600, 970x250, 728x90, 160x600, 320x50
15Video Ads
KPI Format advised Metric of success Duration advised Billing model
Awareness KPIs: CTR, CPA, ROI, Pre-Roll
Standard KPIs: viewability, 20”
Unique reach, Viewability CTR, to
traffic
30”generation CPM & CPCV
CPCV (cost per
Completed views Out Stream ( In read) Completion rate 30”
completed view)
16Outstream Video
Brand Stories | Display Brand Stories are self contained brand experiences that immerse audiences into a dynamic environment. They can be used as destination pages, embedded in content or served into expandable display units. The format allows brands to combine visual elements with video, bite-size text, polls, quizzes, shoppable elements and many more. The user VIEWS the standard native ad -> The Brand Story appears on the screen
AR 2.0 | Display Premium, full-screen display AR format that drives consumer relevance and engagement through commerce, utility and content. Create a lasting impression on mobile-first audiences with interactive AR experiences including new multi-object & front-facing camera Integrate into intention through AR experiences through ad formats, editorial and branded content across the new Yahoo Mail 6.0 App and O&O properties* Encourage meaningful brand engagement with average interaction times over 60 seconds
Case Study
The Home Depot:
Lighting up the holidays with
AR
2.4
minutes
“ We were really excited to partner with
Oath. The Augmented Reality unit wasn't
something we had seen from anybody
else, and it was the perfect solution for
our business goal: to generate excitement
around our holiday décor.”
Engagement
time Erin Everhart
Senior Manager
Media Strategy & Mobile
The Home DepotVerizon Media
Exchanges
Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.Verizon Media Exchanges today
Inventory Premium O&O + partners inventory Premium O&O + partners inventory
Brands
PUBLIC & PRIVATE DEALS PUBLIC & PRIVATE DEALS
OPEN PACKAGES, AGE + GENDER PLATFORM WIDE DEAL ID
Deals
BEHAVIOURAL TARGETING MICROSOFT DATA
PROPERTY SPECIFIC DEALS AGE + GENDER
VIEWABILITY DEALS BEHAVIOURAL TARGETING
BROAD REACH PACKAGES
“Verizon Media Exchange” “Verizon Media Video Exchange”
22Works depending
on your KPIs
Performance
Viewability
Branding
Verizon confidential and proprietary.
Verizon confidential
Unauthorized
and
disclosure,
proprietary.
reproduction
Unauthorized
or other
disclosure,
use prohibited.
reproduction or other use prohibited. 23Pixalate - Seller Trust Index (Q2 19)
Finding VM exchanges in other DSP’s
Video
Exchange
Adobe Adap.tv Yahoo Display
DV360 Verizon Media Video Exchange Verizon Media Exchange
MediaMath Verizon Media Video Exchange Verizon Media Exchange
Campaign Targeting: "ONE Video (Adaptv)" Campaign Targeting: "BrightRoll Exchange Display (RightMedia)"
The Trade Desk DealID Setup + Reporting: Adaptv DealID Setup + Reporting: RightMedia
Xandr (Appnexus) Verizon Media Video Exchange (seller id 3292) Verizon Media Exchange (seller id 11664 and 273)
Amobee (Turn) Verizon Media Video Exchange Verizon Media Exchange
Verizon Media DSP Verizon Media Video Exchange Verizon Media Exchange
Adform N/A (See Bidswitch) Verizon Media Exchange
LoopMe Adaptv
Bidswitch Verizon Media Video Exchange Verizon Media Exchange
25Deals
Deals availability by platform
Verizon Media Verizon Media
Deal type
Exchange Video Exchange
Standard x x
Priority x x
Fixed Price x
Guaranteed / VIP x
Audience x
KPIs x xEMEA Deals
Deal name Floor Ad Sizes
Price
EMEA – VM O&O__EMEA_RON $0.40 300x250,160x600, 300x600, 728x90, 320x50
EMEA - Y_EMEA_RON_970x250 $3.00 970x250
EMEA – VM O&O_EMEA_Property_Mail $0.40 300x250, 160x600, 120x600, 120x60, 180x150
EMEA – VM O&O_EMEA_High Viewability $1.10 300x250,160x600, 300x600, 728x90, 320x50
EMEA - Y_EMEA_DEMO_MALE $1.60 300x250,160x600, 300x600, 728x90, 320x50
EMEA - Y_EMEA_DEMO_FEMALE $1.60 300x250,160x600, 300x600, 728x90, 320x50
$1.10 300x250,160x600, 300x600, 728x90, 320x50
EMEA - Y_EMEA_Demo_+18Audience Deals All EMEA countries (excluding UK, FR & DE) Deal Name Floor EMEA - Y_EMEA_Audience_Parents & Family $1.60 EMEA - Y_EMEA_Audience_Travel $1.10 EMEA - Y_EMEA_Audience_B2B $1.10 EMEA - Y_EMEA_Audience_Fashion, Beauty and $1.10 Wellness Shopping Fanatics EMEA - Y_EMEA_Audience_Finance $1.10 EMEA - Y_EMEA_Audience_Automotive $1.60 EMEA - Y_EMEA_Audience_Football fans_18+ $1.60
Seasonal Deals: Black Friday / Cyber Monday
EMEA UK
Content Description Lifestyle, Shopping
Featured Sites
Platform Verizon Media Exchange Verizon Media Exchange
Device Desktop: 90% | Tablet: 10% Desktop: 90% | Tablet: 10%
Pricing Floor: $2.00 Floor: $3.50
EMEA - Y_EMEA_Audience_ Black Friday EMEA - Y_UK_Audience_ Black Friday /
Deal Name
/ Cyber Monday Cyber Monday
Deal ID 98338 100917
IPs Requires country targeting at DSP level UK IPs onlyVerizon Media Exchange (VMX)
How can you buy Yahoo inventory?
Open auction
• Find VMX* on your
DSP by the correct name
• Start bidding
Private marketplace (Deals)
• Confirm which deals fit better
with your strategy
• Existing deals
• Deal permissioning
• Deal mapping on both sides
32Verizon Media Video Exchange (VMVX)
EMEA Deals - Video
Deals available upon request for each buyer:
1. All Video Exchange buy:
Best option for reach, branding and optimizing against different KPIs
- Including VM sites and partner sites
- Professionally produced and brand safe sites vetted by our
publisher team and main industry vendors (DV, MOAT, IAS, etc)
- KPIs: VTR, Viewability
We optimize for clients and they dedicate time to other things. Do not
duplicate optimization!
2. VM O&O sites (Yahoo, MSN, Aol.com and some minor impressions
of the others)
3. Specific formats: Outstream/ Instream (PreRoll)Verizon Media
Native Advertising
Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.VM Native Reach in Greece
3.8M 34M 406M
Unique Users Pageviews Pageviews
@ VM GR @ Yahoo.gr* @ VM GR
properties* properties*
*May 2020Restoring trust in digital advertising
4/5
Consumers say they
accept native advertising
as a form of content1
+32% +23%
Increase in Increase in brand
brand trust2 sentiment¹
Source: 1) Verizon Media Redefining Native Study 2018 (UK, FR, DE) /Warc Videodesign 2018; 2)
compared to traditional display ads
Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 37Delivering
better business
outcomes
Trusted environments + innovative formats =
+40% +45% +16%
increase in brand more likely to more likely to purchase²
love¹ recommend²
Source: Verizon Media Redefining Native Study 2018 (UK, FR, DE)
1 in premium environments, based on Verizon Media Brand Love Index 2018
2 compared to bottom of the page native
Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 38Not all native is equal...
Verizon Media native ads are in-feed image and video ads that seamlessly integrate
into our editorial sites and premium publisher partners.
Viewable
Premium &
In-Feed & At Scale
Exclusive
Human
In view
90% 2.5X 99% Over 4M
users per
exclusive longer than month in
inventory Bottom of the Greece
Email
page native¹
Source: 1) Verizon Media Redefining Native Study 2018 (UK, FR, DE); 2) Comscore UK
Feb 2020 (unduplicated: Verizon Media, Apple News, Microsoft News and Upday)Premium environments deliver better results
Our native ads are served across leading Verizon Media properties and a network
of premium publishers.
66%
of users trust ads on premium sites
vs. 40% on social media¹
35%
uplift in positive brand associations
on premium sites²
1) Yahoo Halo Research Phase 1, Ipsos, April 2017;
2) Verizon Media Redefining Native Study 2018 (UK, FR, DE)Native Image
1 Copy
2 Visuals
KPIs: CTR, CPA, ROI, KPIs: viewability, CTR, traffic generation
a Title
b Description a 1200x627
c Brand Name b 627x627
c MP4 Video
41A variety of compelling formats
Native Carousel (Image) A Carousel Ad is a Native ad format that allows advertisers to use up to 5 native ads (cards) to tell a visual story and make an ad more engaging, with the help of scrolling.
Native Carousel (Video) A Carousel Ad is a Native ad format that allows advertisers to use up to 5 native ads (cards) to tell a visual story and make an ad more engaging, with the help of scrolling.
Native Video Customizable features for any needs Mobile & Desktop Flexible Pricing (CPC, CPCV, CPM) Autoplay & Extended View Unlimited Video Length Clickable to Advertiser Site
Native Login Ad What is it? •An ad placement on the Yahoo Mail login page (desktop only). •Reserved ads have priority, followed by Native Ads Who’s eligible? •Single image, feed ads and Carousel (all single image) •Open to CPC or CPM
Native Billboard
What’s the latest?
This placement is currently enabled on the BR, CA, IN, UK and US
Homepages, where Native Image, Video and Carousel campaigns that
meet the CPM floors and tiering criteria are eligible to serve.
A bucket test is currently underway to serve Native Billboard on UK modal
article pages
Other international Homepages are also in scope for Q1!
Why should I care?
Prominent, viewable ad position where you can run either your existing
Native assets, or run bespoke creatives targeted to that placement.
● Video view rates and completion rates are 27% higher on
Homepage billboard vs. in-stream (US, CA, UK)
● Carousel CTR is 50% higher (UK)
● Clients with CPA targets should pay attention to their
performance by section to determine whether to block itNative Mail Ads put your
message at the top of the inbox
This truly native format can be read, saved, or
1
forwarded, just like an email.Native Sponsored
Mail ads
2
Post-Click
opened viewYahoo Mail App - Graphical Placements What’s the latest? These newer, more visual ‘graphical’ ad layouts are now running on 80% of Mail app supply globally, with the ramps due to be completed by end-of-Jan. In most cases these replace the legacy ‘pencil’ placement. Why should I care? These new ad layouts can support: ● Native Image & video ● Carousel ● Countdown Ads & Deal Extensions (EN only) ● Advanced Moments The ‘peek’ window for Moments is larger, whilst the ad position is higher up in the inbox, meaning more impressions Compared to the ‘pencil’ placement, the graphical section has a 5% better conversion rate on Android, and 19% on iOS
Native Countdown ads
What is it?
Increase CTR on the native Ad unit
by overlaying a countdown timer
and urging user to take an impulse
action.
Reach
150M Monthly Impressions across
the Native Marketplace in Greece
Results
250% AVG CTR raise
51Native App-Install ads For clients wanting to capture share of time, mind and wallet on mobile, App-Install Ads drive user acquisition and retention by targeting those likely to use your app.
App-Install features CPC price type Bid strategies include: • Focus on installs (input a CPI target) • Focus on in-app events • Focus on clicks Ad formats include native image, native video, carousel and mobile moments Wifi or mobile data connection targeting Device type and OS targeting App re-engagement campaign type available Install attribution with third-party MMPs via server- to-server tracking (i.e no click-trackers required)
Easily measure your results Leverage the partner of Protect your data and the your choice for attribution data of your consumers See which publishers Manage media with real-time drive the most installs and analytics and allocate budget post-install ROI as validated towards the by third-party MMP highest performing assets
Native Feed Ads
3 in 4 shoppers abandon their cart, which makes retargeting
more important than ever. Native Feed Ads is our feed-based
retargeting solution personalized to a users’ unique shopping
history.
With Native Feed Ads, advertisers have the ability to serve
ads that are:
• Relevant: Show products from your website to
shoppers that have visited your website and viewed
your products
• Dynamic: Use your catalog feed to automatically
create native ads and save time
• Scalable: Rely on Yahoo’s massive reach to connect
you to your target audience throughout the path to
purchaseNative Feed Ads
Desktop
• Static Image
• Mail Pencil Ad
56Native Feed Ad Partners
Mobile Tiles Video Tiles allow you to tell beautiful and immersive stories. This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way!
Mobile Tiles Carousel Tiles allow you to tell beautiful and immersive stories. This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way!
Mobile Moments Engage users with a full screen mobile canvas, placed in-line with your favorite content across Yahoo HP, Yahoo Mail & rest Yahoo O&O Mobile Properties
GR Mobile Moments
Brand Stories | Native Brand Stories are self contained brand experiences that immerse audiences into a dynamic environment. They can be used as destination pages, embedded in content or served into expandable display units. The format allows brands to combine visual elements with video, bite-size text, polls, quizzes, shoppable elements and many more. The user CLICKS on the standard native ad -> The Brand Story appears on the screen
AR 2.0 | Native
Premium, full-screen native AR format that drives consumer
relevance and engagement through commerce, utility and
content.
Create a lasting impression on mobile-first audiences with interactive
AR experiences including new multi-object & front-facing camera
Integrate into intention through AR experiences through ad formats,
editorial and branded content across the new Yahoo Mail 6.0 App and
O&O properties*
Encourage meaningful brand engagement with average interaction
times over 60 seconds
Focus on user Focus on object
*News, Finance, Sports, and WeatherVM Native GR: A Success Story
Verizon Media Premium Display
Yahoo Homepage: Greece A place to stay A personalized experience Highly engaging formats Reach 1M UUs every month in Greece
Homepage Stage The Homepage Stage unit offers clients a truly premium canvas to connect with our users. This formats breaks the box and puts the video on the full width of the page. It is responsive in size and wraps the content, to blend beautifully with our premium content and to offer users an immersive experience.
XL Billboard The Billboard is Yahoo’s biggest ad unit on the Homepage and positioned high above the fold. A premium ad position surrounded by highly relevant and personalized content, it is the perfect canvas for high impact creative solutions.
Yahoo Full Page Video Login: Greece The login page is the doorway into Verizon Media. It is the entry point into our users email, communication tools and personalized online content. The Premium Login ad consists of a full screen background image, interactive content and video that can be full page.
Yahoo Full Page Video Login: Greece The login page is the doorway into Verizon Media. It is the entry point into our users email, communication tools and personalized online content. The Premium Login ad consists of a full screen background image, interactive content and video that can be full page.
Our Partners
Advertisers
Agency Partnerships
Ευχαριστώ
Appendix
GDPR @ Verizon Media
Consumers love
brands who
respect their
privacy
77IAB Transparency & Consent Framework v2.0
What is the IAB Compliance
Transparency Consent The TCF was developed to enable the digital advertising to comply with
Framework (IAB TCF)?
1
certain obligations under the GDPR and ePrivacy Directive. It is the only
compliance solution that was built by the industry, for the industry.
Consensus
The TCF addresses the needs of each part of the advertising value chain,
2
from publishers and technology companies through to agencies,
advertisers, and consumers.
Standard
The TCF is the framework which underpins both Consent Management
3
Platforms (CMPs) and standardises the method of transmitting consent
to partners across the digital ecosystem.
79Key differences between v1.1 and v2.0
For users ● Expansion of original 5 purposes for processing data to 10 granular purposes and 2 special purposes
● New way of presenting these purposes to users to make them more transparent
● Gives users the “right to object” to a vendor processing their data on the basis of legitimate interest
● More controls over whether and how vendors may use certain features of data processing such as precise geo-location
For publishers
● Greater control and flexibility to how they integrate their technology partners into their CMP
● Publisher’s CMP can restrict the purposes for which vendors process personal data on a per-vendor basis
For ad tech vendors ● Vendors can more easily select the legal basis for their data processing activities and have more flexibility in how they
process user data lawfully
● Facilitates more seamless lawful and transparent processing on the basis of legitimate interests
● New purposes better align with the types of processing commonly performed by vendors and provide transparency for
users.
80What is Verizon Media doing?
As a publisher
● Verizon Media has already begun testing our updated consent management
platform with a small number of users.
● From August 15th all visitors will be presented with the new version aligned to
TCF 2.0.
● To ensure interoperability with our partners we are timing this re-consent
process to align with other members of the ecosystem
As an ad-tech vendor
● Verizon Media’s ad tech platforms (SSP, DSP and Native Marketplace) can already
support TCF 2.0.
● As soon as publishers begin to use the new consent signal from August 15th (or sooner)
our systems will be able to use the signal as intended.
● Verizon Media will continue to respect both TCF 1.1 and TCF 2.0 consent signals until
30th September, when TCF 1.1 will no longer be supported by IAB Europe.You can also read
