WELCOME! - 2019 POPCORN KICKOFF Ventura County Council
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WELCOME! Ventura County Council 2019 POPCORN KICKOFF
THANK YOU
YOU’VE RAISED OVER $4 BILLION
FOR SCOUTING SINCE 1980!
Thank you for your allowing us to partner with you and
your Scouts to raise the funds needed to deliver the
promise of Scouting for over 39 years.
2
Ventura County
2018 Online Sales
$33,680
36% Growth over 2017
3
Ventura County
2018 Total Sales
$529,580
9.8% Growth over 2017!
4
Ventura County
Over $381,297 Back to
Scouting!
Thank you
5
WELCOME! Ventura County Council 2019 POPCORN KICKOFF
TIPS FOR SUCCESS
Tips for a
Successful Sale
Barry Mortenson
Ventura County Council
Sespe Pack 3179
7
TIPS FOR SUCCESS
Pack 3179
• Tripled our sale from 2018 with less effort
(average
Agendaof $1,135/scout)
• Changed the culture of our pack’s popcorn sale
• Caused the whipped cream shortage of 2018
8
TIPS FOR SUCCESS
Set Goals & Communicate
Progress Frequently
• AnAgenda
easily achievable goal is $800/scout
or 4 (2 hour) storefront shifts.
• Set unit goal-based outings/prizes
(i.e. roller-skating party, camping trip,
t-shirts, pie face, etc.)
• Communicate at Unit/Pack/Den
meetings the progress and celebrate
the achievements.
9
TIPS FOR SUCCESS
Get Buy-In
• Kick-off meeting should inform parents
and motivate scouts.
Agenda
(should include goals, popcorn games, sales practice, prize
selection, top seller pledge with whipped cream pies)
• Be clear on the costs of scouting what
your unit will do with the commission.
Remind parents that the sale also
supports the council.
• Make it simple for the parents.
• 8 hours of work for 1 Year of Scouting
10TIPS FOR SUCCESS
Top Sellers ($2,500+)
• Implement a Top Seller Pledge in your
kick-off (leader pie face)
Agenda
• Selling door-to-door is an underserved
market
• Contact top sellers with storefront shift
vacancies or last-minute cancellations
• Scholarship Eligibility
11TIPS FOR SUCCESS
Emphasize Storefront Sales
• Plan your goals and popcorn order
based on the minimum number of
storefront
Agenda
shifts your unit will work
• Each scout should commit to 4 (2 hour)
shifts, only 1 scout and parent per shift
• Get creative: craft fairs, malls, truck
stops, sporting or other special events
• Offer at least 5 shifts Saturday & Sunday 30 scouts x 4 shifts = 120 shifts
and 5-10 weekday evening shifts 120 shifts x $200/shift/avg = $24,000 in sales
• Don’t forget about door-to-door sales
(especially the troops)
12TIPS FOR SUCCESS
Tools
• Take credit cards at storefronts and
wagon sales (no fees with the trails-end
app)
Agenda
• Leverage the trails-end app & leader
portal to track all your sales (storefront
& wagon) as well as manage the
popcorn inventory.
• Invest in tables and banners for your
unit along with printed (laminated if
possible) instructions for your parents.
13TIPS FOR SUCCESS
Sales Potential at Storefronts
• Conejo Valley 11 Doors 825 Shifts $165,000
• Ronald
AgendaReagan 17 Doors 1,275 Shifts $255,000
• Sespe 18 Doors 1,350 Shifts $270,000
• Channel Islands 10 Doors 700 Shifts (estimated) $140,000
• Ventura County 56 3,920 Shifts $784,000
* Based on 5 weekend shifts/day and 2 weekday shifts/day (½ stores) and a $200/shift average
14WELCOME! Ventura County Council 2019 POPCORN KICKOFF
2019 POPCORN KICKOFF
Join Scout leaders across the country to
share best practices and new ideas!
facebook.com/groups/TEPopcornCommunity
16TRAIL’S END REWARDS
SCOUTS BUY THE PRIZES THEY WANT
WITH AN AMAZON.COM GIFT CARD
Amazon.com Gift Cards are claimed on the Rewards page within the
Scout’s account in the app and Trails-End.com when certain sales levels are
reached and approved by a unit leader.
BENEFITS FOR LEADERS
• Save time by not collecting prize orders from your Scouts
• Save effort by no longer distributing physical prizes
• Happier Scouts because they get the prizes THEY want
BENEFITS FOR SCOUTS
• Higher prize value than other fundraisers
• Millions of prizes to choose on Amazon.com
• Prizes delivered directly to your door faster than ever before
17Prize Flyer Rewards.Trails-End.com
18TRAIL’S END SCHOLARSHIP
Sell $2,500
(combined face-to-face & online)
6% of your total sales each calendar
year invested in your own college
scholarship account.
Funded By Trail’s End
19TRAILS-END.COM LEADER PORTAL
Manage your entire sale in one place!
1. Order Popcorn
2. Invite your Scouts to register
3. Set your unit and Scout goals
4. Manage your Scout Roster
5. Set your Storefront Sales Calculation Method
6. Give access to additional Popcorn Team members
7. Add your unit’s bank account to receive payments
8. Manage your unit’s:
• Inventory
• Wagon Sales
• Storefront Sales
• Online Sales
20TRAIL’S END APP
SAVE TIME MANAGING YOUR SALE!
The app for Scouts to track and report real-time storefront, wagon and online
sales, accept cash and credit cards, track inventory by Scout and storefront,
and schedule Scouts for storefronts.
FREE CREDIT CARD PROCESSING
Powered by Square | Paid by Trail’s End
• Every Scout, every sale will receive free payment processing.
• Square is the leading credit card solution for units.
• Compatible with all Square Readers (not required to take credit cards).
PROVEN RESULTS
Over 2,300 Scouts tested the app. It led to more sales!
• In 2018, over 190 units sold almost $2 million testing the app.
• Sales grew 26%.
• Credit card orders averaged 20% higher vs. cash.
21TRAIL’S END APP: Overview
22TRAIL’S END APP: Managing Storefront Sales
23TRAIL’S END APP: Managing Wagon Sales
24TRAIL’S END APP: Unit Payments
25TRAIL’S END APP: For Scouts
26App.Trails-End.com/unit-training
Register Now!
Unit Recognition
Top Selling Unit
2019 Program
Q&A
Download Our App
27TRAIL’S END ONLINE
FREE SHIPPING ON ALL ONLINE
ORDERS!
2018 Proven Results: Nationally, online continues to grow at 28%.
BENEFITS FOR UNITS
• No risk of excess inventory.
• No handling product.
• No cash collection.
• No extra work!
BENEFITS FOR SCOUTS
• Higher sales - average online sale $73 vs $22 face-to-face.
• More product variety.
• Sales count toward Trail’s End Rewards and Scholarship.
• Access to special TE online promotions and rewards.
28WELCOME! Ventura County Council 2019 POPCORN KICKOFF
KEY DATES
KEY DATES TO REMEMBER
Show-N-Sell One Orders Due 8/19/2019
Show-N-Sell One Distribution 9/7/2019
Show-N-Sell Returns 10/18/2019
Take Order Due 10/21/2019
Take Order Distribution 11/9/2019
Payment Due to Council 11/27/2019
Unit Commission Distribution 12/15/2019
30YOUR UNIT EARNS
Commission Type: Commission Percentage:
Base Commission 30%
Attend Council Kick-Off +1%
Hit $450 in Sales per Scout +2%
Hit $650 in Sales per Scout +2%
Hit $750 in Sales per Scout +4%
TOTAL COMMISSION 39%
31PRODUCTS
32Bonus Prizes
33WE ARE TO HELP YOU SUCCEED
COUNCIL CONTACT INFO TRAILS END SUPPORT
Jermaine Bell: Staff Advisor Facebook Group
Jermaine.bell@scouting.org facebook.com/groups/TEPopcornCommunity
(805) 482-8938
Trail’s End App Support
Barry Mortenson: Council Kernel teappsupport@trails-end.com
bmortenson@gmail.com
(805) 205-3000 General Support
support@trails-end.com
Popcorn website
www.vccbsa.org/fundraising/fund
raisers/popcorn-sale/
34THANK YOU Join us on Facebook! facebook.com/groups/TEPopcornCommunity
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