US 2019 Taste Charts - Kerry
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2019 Taste Charts
US
Kerry, Your Taste Partner
As a leader in Taste, Kerry is on a constant quest to discover and translate the best
taste experiences from nature’s high quality ingredients.
In this quest, we are committed to guiding our customers on their journey
to develop the next generation of tastes that will delight, surprise and
excite consumers.
Our Taste Charts represent Kerry’s annual review of the food and beverage taste
landscape utilizing sales performance, consumer trends, foodservice influences and
endorsements from our internal culinary experts to predict tastes for the coming year.
Kerry, going beyond flavor to build an authentic future for Taste.
Contact Kerry to learn more | Kerry.com Taste Charts US © Kerry 2019
The aim of our Taste Charts is simple: to provide the industry and our customers with a
proprietary view into the flavors and ingredients shaping the Taste market across sweet,
beverage, savory and salty snacks.
Methodology The Lifecycle of Taste
Kerry’s Taste Charts methodology has evolved Our predictions date back a decade, and
– analyzing point of sale data, product consider flavors and ingredients that are here
launches and menu penetration as primary to stay (Mainstream and Key), as well as
sources of data to consider the world of flavors flavors and ingredients set to create ripples in
in retail as well as foodservice, in addition to the industry (Up & Coming and Emerging).
internal insights and industry reports.
Mainstream Key
Top 10 for the Next Top 15 for the
Point of Sale Data Menu Penetration
Last 5 Years Last 5 Years
Product Launches Internal Insights & Up & Coming Emerging
Industry Reports 20 Fastest Growing 20 Fastest Growing
in the Last 3 Years in the Last Year
Contact Kerry to learn more | Kerry.com Taste Charts US © Kerry 2019
Why do we need the Taste Charts?
THE LIFECYCLE OF COCONUT
At Kerry, we track the growth of taste profiles from market inception to mainstream
establishment. Coconut, whose rise in popularity resulted in proliferation of Coconut Trader Joe’s
and Reddi
as a flavor, as well as an ingredient, has also experienced growth via Coconut Milk, Wip launch
Coconut Water and Coconut Oil since 2008. In 2013, it appeared on Kerry’s charts as Coconut Milk
Starbucks Coconut Milk
a ‘Key’ taste in sweet and within ‘Up & Coming’ in beverage and culinary. Coconut has whipped
launches ice cream
steadily grown to become a mainstay taste influencer on our charts, with a renewed makes a cream in 2017
Coconut Milk and 2018
interest among consumers following the boom of the ketogenic diet. as a non-dairy debut with
alternative in So Delicious
Feb 2015 in 2015/16
Popularity of Coconut Oil
Coconut Oil grew declining in 2017
PAM Coconut Oil
around 2010
spray in April 2014
Interest
5.2% growth
between 2015 – 18
in new product
launches with
Coconut flavor
- GNPD
Coconut Coconut Coconut Sweet
Key
Milk Oil Water
Culinary Culinary Savory
Up & Coming Up & Coming Up & Coming
Beverage Beverage Beverage
Key Mainstream Key
Contact Kerry to learn more | Kerry.com Taste Charts US © Kerry 2019
2 019 TAST E C HA R T S US
Ingredients
Saffron Annatto Turmeric Curry Leaves Oat Milk Root
Vegetables
Beet Purple Corn Ashwagandha Green Coffee Ghee
Alternative
Blue Algae Purple Ginseng Extract Avocado Oil Sweeteners
Cauliflower
Pandan Leaf Ginger Chicory Chickpeas Flax
Spirulina
Rose Petals CBD Oil Algae Pea Protein Seitan
Butterfly Pea
Black Garlic Flower MCT Sacha Inchi Insect
Proteins
Watermelon Cheese Foam Drinking Gaba
Radish Vinegar
Cordyceps
Ube Bee Pollen Collagen
Gingko Biloba
Holy Basil
Visual Functional Alternative
Kerry’s Innovative Ingredients list for 2019 focuses on ingredients that are making an impact in functional,
visual and ingredients used as a healthy alternative.
Contact Kerry to learn more | Kerry.com Taste Charts US © Kerry 2019
2 0 1 9 TA S T E CH A RTS US
Sweet
Chocolate Honey Banana Brown Matcha Dulce de Nectarine Ube
Sugar Leche
Vanilla Peanut Apple Meyer Floral Horchata
Butter Lemon Lemon Pistachio Chamomile
Strawberry Cherry Rose Buttermilk
Raspberry Cookie Bourbon Watermelon Saffron
Cinnamon Berry Dough Passion Fruit
Caramel Chile Pepper Mango Basil
Blueberry Almond Hazelnut Cola
Fudge Brown Mocha Guava
Coconut Dark Butter Fig Smoke
Savory
Orange Chocolate Champagne Date Miso Ginger
Rosemary
Cookies Pumpkin Peppermint Maple Sea Salt Chai
& Cream Salted Olive Oil
Cardamom Cajeta Bacon Wasabi
Caramel Cheese
Lavender Sesame Chamoy Agrodolce
am
Coffee Plum
re
st
y
Ke
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ai
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in
Contact Kerry to learn more | Kerry.com
m
ng
The superscript letters coincide with their
placement on the Taste lifecycle
Co
– K is Key, U&C is Up & Coming, E is Emerging
gi
er
&
Kerry Marketing Insights Taste Program 2019. Sweet
includes Candy, Confectionery, Cookies, Desserts, Bars,
Em
Up
Cereal, Sweet Baked Goods, Spoonable Yogurt, etc.
Taste Charts US © Kerry 2019
2 0 1 9 TA S TE CH A RTS US
Salty Snacks
Cheese Chile Pepper Honey Wasabi Chicken Coconut Lemon Strawberry
Cheddar Jalapeño
Nacho Cheese ChipotleK White Sriracha Berry Teriyaki Thai Curry Piri Piri
GoudaK HatchE Vinegar
Aged CheddarK Ghost PepperE Black Mango Bourbon Rosemary Korean BBQ
ParmesanU&C Caramel Pepper
Sour Cream Balsamic Green Onion Pink Cranberry
Barbecue Garlic Peanut Vinegar Peppercorn
Onion Butter Avocado Oil Basil
Sea Salt Bacon Salted Sesame
Ranch Salsa Caramel Apple Vanilla
Butter Cinnamon Pepperoni
Smoke Olive Oil Brown Sugar Sausage Maple
MesquiteK Chocolate Chai
HickoryK
Buffalo Apple Cider Sweet Onion Kimchi
ApplewoodU&C Mustard Vinegar Cajun Gochujang
Cilantro
Pizza Peppermint Truffle
Ghee
am
Himalayan Toffee Seaweed
Pink Salt
re
st
y
Ke
n
ai
M
g
in
Contact Kerry to learn more | Kerry.com
m
ng
The superscript letters coincide with their
placement on the Taste lifecycle
Co
– K is Key, U&C is Up & Coming, E is Emerging
gi
er
&
Kerry Marketing Insights Taste Program 2019. Salty
Snacks include Chips, Popcorn, Meat Snacks, Puffed
Em
Up
Snacks, Tortilla, etc.
Taste Charts US © Kerry 2019
20 1 9 TA S TE CHARTS US
Savory
Chicken Smoke Beef Lemon Gochujang Black Finger Limes Dukkah
Mesquite Garlic
Garlic Hardwood Basil Buffalo Chimichurri Calamansi Nori
HickoryK
Maple Ginger Bourbon
Tomato OakU&C Szechuan Karashi Adobo
ApplewoodU&C
Buttermilk Teriyaki Miso
Honey Pecan WoodE- Tzatziki Baharat Tahini
Brown Sugar Sriracha Coconut
Ranch Cheese Himalayan Chervil Berbere
Cheddar
Barbecue Dill Pink Salt Tarragon
Butter Parmesan Nduja Agrodolce
Bleu CheeseK
Chile Pepper Pineapple Lemongrass Mango
AsiagoK Sumac Za’atar
Jalapeño
RomanoU&C
Chipotle Rosemary Cilantro Chive
MozzarellaU&C Galangal Togarashi
Habanero
Smoked GoudaU&C
Poblano Lemon Piri Piri
Zest Sambal Beer
AnchoU&C
CayenneU&C Truffle Oelek
Harissa Bagoong
HatchE
am
SerranoE Bulgogi Fish Sauce
GhostE Green Onion
re
st
y
n
Ke
ai
M
g
in
Contact Kerry to learn more | Kerry.com
m
ng
The superscript letters coincide with their
placement on the Taste lifecycle
Co
– K is Key, U&C is Up & Coming, E is Emerging
gi
er
&
Kerry Marketing Insights Taste Program 2019.
Savory includes Meats, Meals, Appetizers,
Em
Up
Sauces, Dips, Dressings, etc.
Taste Charts US © Kerry 2019
2 0 1 9 TA S T E CH A RTS US
Beverages
Dairy & Hot
Chocolate Strawberry Coconut Berry Chai Cucumber Spices Dragon
Star Anise Fruit
Vanilla Caramel Salted Peach Turmeric Passion Chile Pepper
Caramel Fruit Black Pepper Taro
French Vanilla Dark Blueberry Cranberry Ancho
Chocolate Ginger Apple Masala Plum
Mocha Orange Florals
Cinnamon Pumpkin Lavender Maple Basil Honeydew
Hazelnut Spice Almond Rose Melon
Peppermint Hibiscus Pecan Yuzu
Lemon Coffee Elderflower Avocado
Sweet Bakes Horchata
Raspberry Mango Cookies Cinnamon Bun Blackcurrant
& Cream Snickerdoodle Chicory
Banana Honey Red Velvet Cake Papaya
Butterscotch Cheesecake Dates
Cookie Dough Cajeta
Bergamot
am
Carrot Cake
Birthday Cake Guava
re
S’mores
st
y
Ke
n
ai
M
g
in
Contact Kerry to learn more | Kerry.com
m
ng
The superscript letters coincide with their
placement on the Taste lifecycle
Co
gi
– K is Key, U&C is Up & Coming, E is Emerging
er
&
Kerry Marketing Insights Taste Program 2019.
Dairy & Hot Beverages include Tea, Coffee,
Em
Up
Nutritional Beverages, Shakes, Hot Cocoa, etc.
Taste Charts US © Kerry 2019
2 0 1 9 TA S TE CHARTS US
Beverages
Water & Cold
Orange Cherry Raspberry Cranberry Acai Florals Spices Salted
Hibiscus Cinnamon Caramel
Lemon Fruit Punch Ginger Black Cherry Guava Elderflower Cayenne
Lime Berry Grape Coconut Aloe
Lavender Coriander Beet
RoseE Cardamom
Apple Peach Pineapple Tangerine Dragon Orange BlossomE Black Pepper Honeydew
HoneysuckleE Ancho Chile
Fruit ChamomileE Juniper Kumquat
Strawberry Mango Watermelon Blackberry JasmineE Star Anise
Blood
Blueberry Passion Fruit Date
Apricot Matcha
Orange
Grapefruit Cucumber Coffee Hops
Pear Bitters
Pomegranate Lemongrass Yuzu
Mint Smoke
Meyer Lemon Calamansi
Celery
am
Prickly Pear Bergamot
Goji Berry
re
Elderberry Chocolate
st
y
Basil Tamarind
Ke
n
ai
Lychee
M
g
in
Contact Kerry to learn more | Kerry.com
m
ng
The superscript letters coincide with their
placement on the Taste lifecycle
Co
– K is Key, U&C is Up & Coming, E is Emerging
gi
er
&
Kerry Marketing Insights Taste Program 2019.
Water & Cold Beverages include Alcohol, Beverage
Em
Up
Enhancers, Water, Soft Drinks, Juices, Smoothies, etc.
Taste Charts US © Kerry 2019The Kerry Difference
OUR PHILOSOPHY FOR UNDERSTANDING
CONSUMER BEHAVIOR AND MARKET TRENDS
Why do customers partner with Kerry to achieve business
success in this rapidly changing marketplace?
Because we understand the direction the market As a food company with a built-in flavor house,
is moving and act quickly to help customers bring our approach to creating good taste is unique in
new and innovative consumer-preferred foods the industry. Strengthened by our food heritage,
and beverages to life faster and with greater end-to-end expertise, local footprint and vertical
overall consumer value. integration, our unique know-how enables us to
create unique taste and nutrition solutions.
Start your Taste Quest today!
Contact Kerry to learn more | Kerry.com Taste Charts US © Kerry 2019Sustainability at Kerry
At Kerry, sustainability is at the heart of In a holistic approach to new product
our business. As the world’s leading Taste & development, we seek to balance our customer
Nutrition company, we are committed to the requirements with consumer insights and
highest standards of business and ethical leverage our portfolio of technologies and
behavior, fulfilling our responsibilities to the solutions to look for the most sustainable
creation of long-term value on a socially and solutions without sacrificing taste.
environmentally sustainable basis.
Contact Kerry to learn more | Kerry.com Taste Charts US © Kerry 2019You can also read
