The Blueprint UNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE - UniSA
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Contents 01 02 03 Australia’s University of Enterprise Brand Guidelines 2.1 Brand Applications 3.1 Corporate 44 1.1 About UniSA 6 2.1.1 Our logo 13 3.2 Student recruitment 45 1.2 Our blueprint 7 2.1.2 Colour 23 3.3 Research 47 1.3 Our brand 8 2.1.3 Typeface 25 3.4 UniSA International 48 2.1.4 Graphic elements 28 3.5 Digital communications 49 2.1.5 Photography 31 3.6 Student communications 50 2.1.6 Message architecture 34 3.7 Community 51 2.1.7 Legal 37 3.8 Signage 52 3.9 Email signatures and banners 53 2.2 UniSA Online 3.10 Key contacts 55 2.2.1 About 38 2.2.2 Typeface 39 2.2.3 Colour 40 2.2.4 Hologram and node pattern 41 2.2.5 Photography 42 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 3
1.1 About UniSA Welcome to the Our teaching is industry-informed, our research is inventive and adventurous. We create University of South knowledge that is central to global economic and social prosperity. Our graduates are the new Australia (UniSA). professionals, global citizens at ease with the We are a globally world and ready to create and respond to change. connected and We are Australia’s University of Enterprise. engaged university helping solve the problems of industry and the professions. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 6
1.2 Our blueprint UniSA operates in a competitive environment where reputation, name and images are highly valuable assets. Consistent and appropriate branding and communications support a strong corporate image and public recognition of the University’s profile and achievements. The University can be recognised by distinctive visual elements, including its logo, corporate colour and typeface. This Blueprint provides guidance for the effective reproduction and use of the University’s brand assets, which have been developed by the UniSA Communications and Marketing Unit (CMK). The Publications and Visual Communications team (PUBS) within CMK is responsible for its delivery and providing additional advice to staff across the University, as well as external partners. Any interpretation or reproduction of the University’s brand assets must be reviewed and approved by the Manager of Publications and Visual Communications to ensure consistency and appropriate application across the institution and more broadly. For key contacts, see page 53. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 7
1.3 Our brand Brand positioning Logo origin A brand is an organisation’s story and The design of the University’s logo is character; how it represents itself, how it also reflective of “new quality”, a modern behaves and how it speaks. representation of achievement and aspiration. UniSA is Australia’s University of Enterprise and is a challenger brand that represents “new quality”. UniSA was established to take higher education and knowledge to the new professions of its time; providing students and industry with greater access to knowledge and applying it to the problems of today in ways traditional universities had not. This character comes from the origins of the University. Its antecedents were new institutions of higher education, created to bring new knowledge to emerging professions of the day. As Australia’s University of Enterprise, we’re connected, innovative and we get stuff done. 1993: ‘Shield shaped and based on the letterform ‘U’, the symbol is ideal for a contemporary University. Optically strong, solid, distinctive and memorable, the “uplifting” forms express aspiration to higher achievement. The internal structure can be interpreted as three dimensional, further increasing visual interest and optical life.’ – UniSA Original Style Guide. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 8
1.3 Our brand Message strategy Australia’s University of Enterprise Quality. Convenience. Careers. Unstoppable We tell the UniSA story through We are Australia’s University of Enterprise, a In the student recruitment space, the positioning “Unstoppable” is an energy; an attitude that a messaging framework that is globally-connected and engage university of the University is three-fold. reflects the brand personality of the institution consistent with our brand personality. helping to solve the problems of industry and – a young and dynamic university that can take Quality – strong graduate outcomes, research the professionals. Our enterprising spirit is about you anywhere. UniSA is a place for unstoppable excellence, world-class facilities, nationally and making sure that students “get connected” to people (staff, students and researchers). internationally-recognised teaching and learning, real careers, top ranking teachers, world-class Unstoppable can be directly applied in headlines and strong industry and community partnerships. facilities, global opportunities and powerful and body copy (e.g. Start your unstoppable partnerships with industry. The Australia’s Careers – producing career-ready graduates career at UniSA) or content can be developed University of Enterprise tagline is also a through a practical approach to learning, that evokes the unstoppable attitude without registered trademark of the University. embedding industry knowledge and influence direct use of the word (e.g. Be prepared to take into our teaching, and opening doors for on challenges; break stuff). graduate careers with our industry partners Ideas. Solutions. Connections. through internship, placement and networking opportunities. The University’s message strategy is built on three overarching pillars. Convenience – taking a leading position in access to higher education for students from Ideas – UniSA creates knowledge and brings all walks of life through on-campus and online ideas to current issues. delivery. Offering extensive student support Solutions – UniSA applies its knowledge to solve services and campus locations across the state. problems. It’s a university for new industries. Connections – UniSA partners with industry and the community. UniSA is involved in the communities in which it operates. UniSA staff are people you can work with. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 9
1.3 Our brand Our communications framework University of South Australia Strategic Direction 2018–2025 Australia’s University of Enterprise. Brand position Challenger, rebel = “new quality” Brand essence and creative proposition UNSTOPPABLE – Be unstoppable with the University of South Australia People Industry Undergraduate International Postgraduate Research partners Unstoppable Your career starts Exceed in a Take your Be unstoppable people go further Create when you start global university unstoppable in pursuit of ideas in an enterprising unstoppable studying – it’s your and further career further, with and solutions organisation partnerships with opportunity to be your career. the flexibility to that make a where your job our people to find unstoppable. make it work on real impact. title will not limit real solutions. your terms. your contribution or career path. Unstoppable energy Be fuelled by failure. Don’t give up. Let your actions speak. Be clear in your purpose. Bend, don’t break. Own your actions. Together, we find a way. Ask questions – and listen to the responses. Take another look. Do what you say you will. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 10
1.3 Our brand Creative proposition This brand position has found its way Start your into different creative expressions Build your since the University’s inception. dreams at unstoppable UniSA’s career School of Graduate career ready with Australia’s Architecture. University of Enterprise. Experience. The Difference. CRICOS PROVIDER NO 00121B Experience. The Difference. CRICOS PROVIDER NUMBER: 00121B 1990s 2016-2019 Present Experience. The Difference. Study with the best Unstoppable Emphasising the closeness to industry and Recognition of the University’s reputation An evolution of the University’s brand the professions, along with the importance and undeniable achievements as one of the and what it means to be part of the UniSA of work integrated learning and experience world’s best young universities on the local, community – you can go anywhere. and the modernity of the University. national and international scale. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 11
02 Branding Guidelines 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 12
2.1 Brand 2.1.1 Our logo Distinction The University’s logo and the UniSA Blue are key distinguishable brand elements. The UniSA logo instantly identifies the University and all marketing and communication materials belonging to the institution. The logo is a Registered Trademark and it is important that it is reproduced correctly. The symbol should only ever be reproduced as part of the logo, in combination with the name of the University, never on its own. The name of the University should always remain proportional to the symbol. The only exception to this rule is the use of the pillar watermark. See page 29. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 13
2.1 Brand 2.1.1 Our logo Symbol The UniSA logo should be used to identify and unify all University activities and services. The symbol is based on the ‘U’ letterform, which is optically strong, solid, distinctive and memorable, with the “uplifting” forms expressing aspiration for higher achievement. The internal Vertical Horizontal structure can be interpreted Australia’s University The vertical version of the logo is the default. The horizontal version offers greater flexibility where space height is at a premium, of Enterprise Logo Lockup as three-dimensional, further or for use alongside other horizontal logos. The ‘Australia’s University of Enterprise’ logo increasing the visual interest. lockup is to be used whenever the Unstoppable logo lockup is not used (ie in most cases). Please note, this lockup is not to be used when ‘Australia’s University of Enterprise’ is used in the headline or subheading. Abbreviated Enterprise lock-up This “short form” version is only used in very limited circumstances The ‘Australia’s University of Enterprise’ tagline is a registered trademark of the (for example: building signage) with the approval of the Chief University and the logo lock-up can be used where appropriate. If the tagline Marketing and Communications Officer. already appears as a heading, subheading or in body copy, then the logo should not be used to avoid repetition. UniSA | Unstoppable Campaign Playbook | V1.0 9 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 14
2.1 Brand 2.1.1 Our logo Colour The logo uses UniSA Blue, UniSA Blue which is the official corporate Pantone: 7686C colour of the University. CMYK: 100/72/0/6 RGB: 0/82/160 HEX: 0052a0 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 15
2.1 Brand 2.1.1 Our logo Colour variations The UniSA logo can be used UniSA Blue in three colour variations, for use on white backgrounds. including UniSA Blue, white (reversed) or black (mono). When producing the logo in UniSA Blue or mono variations, the ‘U’ elements in the centre of the symbol must remain white with no transparency. Reversed for use on dark backgrounds (white logo). Mono for one colour (black) reproduction. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 16
2.1 Brand 2.1.1 Our logo Protected area 1/2 x x 1/2 x A minimum protected area must be 1/2 x x 1/2 x maintained to ensure clarity of the logo. 1/2 x The protected area is half the width of the 1/2 x symbol, distributed by clear space around the logo’s edge. This applies to all logo variations. 1/2 x 1/2 x Minimum size The logo must be a minimum of 6mm (measured across the width of the symbol) 6mm 6mm for all logo variations. The logo may need to be smaller for some applications such as embroidery on clothing or digital designs for small screens/devices. In these situations, please seek advice from the Manager Publications and Visual Communications. Remember, that the University’s name should always be legible and the edges of the symbol should remain sharp. Example: Logo at minimum size 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 17
2.1 Brand 2.1.1 Our logo Incorrect use To maintain branding consistency and the visual quality of the logo, care must be taken to avoid incorrect use. Do not use any other colour than UniSA Blue, white or black. Do not use more than one colour on the logo. Do not resize out of proportion. Do not use the symbol separate to the text or as a pattern. Do not use the logo on an angle. Do not place on a patterned or heavily textured background. Do not outline the logo. Do not add any effects to or animate the logo. Do not distort the logo. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 18
2.1 Brand 2.1.1 Our logo Name plates The University has a standardised naming convention for its approved internal entities (formal academic and professional units or research institutes and centres) called a ‘name plate’. These name plates do not replace the University of South Australia logo (see page 13). The correct format is the University logo first, separated by a vertical line from the name of the entity IMPORTANT NOTE: The default position for the University brand is to use the University of South Australia logo in visual communications (see page 13). The name plates below are specific to the University’s Academic Units, and must only be used sparingly (e.g. Powerpoint presentations, unit reports), they do not and written in the Frutiger typeface. replace the University logo. The abbreviated UniSA logo is not to be used in any other name plate without express permission from the Chief Marketing and This should not be confused with Communications Officer. a co-brand logo (see page 20). Permissions are required to produce any name plates. Please contact the Manager of Publications and Visual Communications. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 19
2.1 Brand 2.1.1 Our logo Co-brand logos A co-brand is the combination of the UniSA logo with one or more distinct logos, typically separated by a vertical line. A co-brand should not be confused with name plates (see previous page). The order of the logos in a co-brand is reliant upon the relationship of the University and the other organisation/s. To ensure consistent branding and prominence of the University brand, formalised internal entities (whose primary function is not teaching and/or research) may use an approved co-brand logo on selected communications. Development of any future co-brands, secondary logos or badging/graphic devices must only occur with the approval of the Chief Marketing and Communications Officer as per the current Marketing Code of Practice. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 20
2.1 Brand 2.1.1 Our logo Graphic devices To support the ongoing promotion of some high profile entities, a graphic device may be created for consistent use with approval from the Chief Future x Future Marketing and Communications Officer. 2.5 x Industries Industries A graphic device s a visual element Institute Institute that helps to identify an externally facing entity of the University and should be used in collaboration with the University’s official branding. DON’T place the entire device next to the UniSA co-brand, or any other brand, DO reproduce the device at2.5x height of University logo in a way that could be interpreted as a logomark. and with its edges cropped. It is important to remember: • if the graphic device is used in its entirety (i.e. it is not cropped), it must always appear with the approved Future Industries University branding; and Institute • be at least 2.5 times larger than a Our mission is to seed the creation of the industries of UniSA co-brand or name plate. tomorrow and to support the Future transformation of the industries This is to ensure that the graphic x 2.5 x of today by partnering with them to deliver disruptive solutions to device is seen as a supporting design Industries the challenges they face. Future Industries Institute element, not as a logo. Institute Future Industries Institute Building X Mawson Lakes Campus Mawson Lakes Boulevard Mawson Lakes SA 5095 Email fii@unisa.edu.au Phone (08) 830 23404 CRICOS Provider Number: 00121B April 2016 The height of the whole device must be at least 2.5x the height DO use the device boldly and with its edges cropped. of the University of South Australia Logo. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 21
2.1 Brand 2.1.1 Our logo Partners and sponsors The UniSA logo should always be proportionate to other logos Entry requirements How to apply Applicants seeking entry to the program Applications are made through the when used on partner and will have: • Completed a three-year Bachelor University of South Australia’s direct entry system Apply Online. sponsor websites and printed degree from a recognised higher education institution in media arts, VFX or a related discipline For more information and to apply visit unisa.edu.au/visual-effects materials. This applies in all or • Completed an Advanced Diploma in Contact Screen and Media or equivalent from Dr Josh McCarthy instances, except in those where an accredited, registered training organisation. Program Director, University of South Australia josh.mccarthy@unisa.edu.au sponsors are tiered (i.e. gold, All applicants must submit a showreel of their own work and a curriculum vitae outlining their relevant experience. 08 8302 4512 Anna Hodge silver, bronze etc). In these cases, Manager, Training and Education Rising Sun Pictures anna.hodge@rsp.com.au the logo should be proportionate 08 8400 6505 to those within its class. Inspire. Create. Deliver. Study Visual Effects Most organisations require approvals for use of their logo on all marketing collateral, so it is important to understanding Information correct at time of printing (February 2018). CRICOS provider number 00121B their branding guidelines and approval requirements when applying partner and sponsor Thor: Ragnarok © 2017 MARVEL logos to our materials. tourdownunder.com.au/ about/partners-and- hospitality Example: University logo is proportionate to other logos 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 22
2.1 Brand 2.1.2 Colour Primary colour UniSA Blue The University’s primary (corporate) Pantone: 7686C colour is UniSA Blue. In addition CMYK: 100/72/0/6 to its use as the logo colour, RGB: 0/82/160 UniSA Blue should always be the HEX: 0052a0 dominant colour on all marketing and communication materials. This includes brochures, posters, banners, advertising, and any other promotional activity. Care must be taken to use the correct colour space for the application – always use the colour breakdowns specified here. When colours are translated from one space to another, or are reproduced by different applications, the final result can vary. Where possible, ask CMYK: 100/85/0/9 CMYK: 100/80/0/6 CMYK: 90/59/0/4 CMYK: 1/12/0/0 CMYK: 10/6/0/1 CMYK: 6/3/0/0 for a proof or sample to ensure a good match with existing materials. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 23
2.1 Brand 2.1.2 Colour Secondary colours CMYK: 100/85/0/9 CMYK: 17/12/0/0 RGB: 32/66/140 RGB: 207/213/234 Secondary colours are used HEX: 20428c HEX: cfd5ea on the shapes that appear in the University’s “building blocks” (see page 28). These colours are used over the primary colour only, CMYK: 100/80/0/6 CMYK: 10/6/0/1 or white, as per examples. RGB: 28/74/148 RGB: 222/227/239 HEX: 1c4a94 HEX: dee3ef Alternative colours Alternative colours can be used CMYK: 90/59/0/4 CMYK: 6/3/0/0 to enhance and reflect both images RGB: 44/101/167 RGB: 236/240/248 and the UniSA graphic elements. HEX: 2c65a7 HEX: ecf0f8 Colours can be sourced from, and influenced by imagery, and should complement and accent UniSA Blue. Alternative colours should be used strategically to highlight INTERNSHIPS AND PLACEMENTS information when appropriate. YOUR STUDY EXPERIENCE “UniSA has given me the GYM opportunity to learn from industry-experienced staff and complete a placement STUDENT LIFE memberships at the Adelaide Football Club. I have used software AVAILABLE AT vision and statistics to present ALL CAMPUSES coaches with insight into player performance. I now have experience in Match-Day Analysis, GPS monitoring, YOUR STUDY OPTIONS GET CAREER READY Strength Programming and Data Collection at Find the degree that’s right for you. What are you most We are focused on preparing our graduates to be tomorrow's the various levels of AFL, SANFL and AFLW." interested in? What career do you want? It’s important to professionals – that’s why we have SA’s best graduate career narrow down your choices and preference the degrees that outcomes. You will learn from highly-experienced academics Jordan Sellar / Bachelor of Human Movement are a good fit for you. and professionals who are leaders in their field. You will also connect with industry, work on real issues and gain practical Checklist experience through: Does this degree match my career goal? Real-world projects, internships and placements. Get involved with UniSA Sport and join Access next-generation ORIENTATION one of our 25+ sporting clubs including learning spaces on campus. Start your university adventure by rowing, basketball, volleyball, netball, Do I like the courses in this degree? National and international study tours, exchange “My studies prepared me for attending O-Week. Meet your lecturers, football, gridiron, rock climbing, programs, competitions and exhibitions. my role at Rising Sun Pictures, connect with new people, and gain and more. Gain access to the new 50+ EVENTS not just by teaching me A$50 million Pridham Hall at City West Why does this degree interest me? Industry masterclasses, clinics and networking valuable insights from current students. Enjoy a free lunch and activities, explore Campus with a fully-equipped space for EACH YEAR practical and artistic skills, training and competitions. You can also opportunities. your home campus and get ready for but more importantly, how to your first day at university. sign up for a range of sports tournaments What will my study schedule look like? from social to national level, keep active apply these in a professional Volunteering and community projects. unisa.edu.au/orientation in our on-campus fitness centres, and environment. participate in community events. Will I meet the entry requirements? The most exciting part of my time in unisa.edu.au/unisasport UniSA+ visual effects so far is definitely seeing the first To explore our 200+ world-class degrees, Stand out as an exceptional graduate by participating in UniSA+, a unique co-curricular program open to all Actions shot I've ever worked on in a trailer at the cinema.” UniSA students. Starting in first year, you will develop visit unisa.edu.au/study the practical skills needed for the modern workplace � Explore your study options at Francesca Milde / Graduate Certificate in Compositing and Tracking including leadership, entrepreneurship, cultural unisa.edu.au/study understanding and self-development. On completion, DOUBLE DEGREES you will receive a signed certificate from the Vice � Explore your career outlook at Graduate with a competitive advantage by combining two Chancellor and a record of your achievements. joboutlook.gov.au fields of study. Popular combinations include Law and STUDENT CLUBS EVENTS AND Journalism, Psychological Science and Human Resource unisa.edu.au/unisaplus Discover the 100+ academic, cultural and ENTERTAINMENT USASA is your student association. 100+ STUDENT Management, Exercise and Sport Science with Nutrition, and MY PREFERENCE LIST social clubs available at the University They are a non-profit student-owned Human Movement with Education. of South Australia. From dance and yoga We host a wide range of events every organisation focused on providing CLUBS TO UniSA LEADERSHIP PROGRAM year. From career expos and campus ........................................................................................................ “During my degree I have been to climate change, gaming and clubs for fairs to volunteering expos, Unitopia key services and a voice for students CHOOSE FROM Graduate with the qualities needed to thrive in our globally ........................................................................................................ working at DXC Technology different nationalities – there is something at the University. USASA coordinates (celebrating relaxation and wellbeing) FLEXIBLE AND ONLINE STUDY competitive environment. The UniSA Leadership Program offers through a paid internship, for everyone! It’s a great way to meet and Multicultural Week – there is student advocacy, clubs, second-hand workshops throughout the year, designed to offer insights into ........................................................................................................ new friends, find common interests with book sales, social events, the always something to do. Take advantage of our flexible study options, including online, different leadership styles and to develop students' leadership putting the skills I have learnt fellow students and build a more vibrant student magazine, on-campus part-time, blended and accelerated learning. Tailor your degree ........................................................................................................ skills in core areas such as emotional intelligence, conflict to use in a production and university experience. service counters and giveaways. so you have time to travel, work and study from any location. resolution, effective communication, personal branding, goal We also offer 100% online degrees through UniSA Online. Study corporate environment. I have unisa.edu.au/clubs unisa.edu.au/USASA setting and more. on Demand through an online interactive learning environment MY BACK-UP PREFERENCES also visited DXC Datacentres anywhere, any time and on any device. For more information unisa.edu.au/leadership in India to understand the see pages 30–31. (see alternative pathways on pages 26–29) organisation’s processes and infrastructure. In the future, I would like to work STUDENT APP ........................................................................................................ in cybersecurity, as I am genuinely interested in Follow us on social Our free mobile app allows all UniSA students to view their ........................................................................................................ how it affects various countries and industries.” timetable, check emails, get important notifications, track ........................................................................................................ youtube.com/unisouthaustralia assessments and see course enrolments and details. You can Nikil Kathiravan / Bachelor of IT (Honours) (Enterprise facebook.com/UniSA unisa.edu.au/studentexperience also find available PCs on campus, book a study room, check ........................................................................................................ Business Solutions) twitter.com/UniversitySA your print quota and library loans, and view announcements. instagram.com/universitysa unisa.edu.au/studentapp 6 7 16 17 Examples: Alternative colours 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 24
2.1 Brand 2.1.3 Typeface AaBbCc123 UniSA Altis The University’s corporate typeface is a customised version of Altis. UniSA Altis UniSA Altis should be used on all corporate advertising, publications and promotional materials. For a licensed copy of the typeface, please contact the IT helpdesk on extension 25000. UniSA owns extended rights to provide UniSA Altis, at no cost, to suppliers and third parties undertaking University work. For a copy of the UniSA Altis Supplier Service Licence, and font pack, contact the ABCDEFGHIJKLMNOPQRSTUVWXYZ Publications and Visual Communications team. abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()[];:’”,.?/ 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 25
2.1 Brand 2.1.3 Typeface AaBbCc123 Preferred weights These are the preferred UniSA Altis UniSA Altis Heavy weights - italic versions inclusive. AaBbCc123 UniSA Altis Hairline, UniSA Altis Thin and UniSA Altis Black are not recommended. UniSA Altis Extra Bold AaBbCc123 UniSA Altis Bold AaBbCc123 UniSA Altis Medium AaBbCc123 UniSA Altis Book 2020 AaBbCc123 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ UniSA Altis Light 26
Inspire to ask 2020 why? Example: weighting application UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 27
2.1 Brand 2.1.4 Graphic elements Building blocks The University’s “building blocks” provide a foundation for our graphic design and visual style. The graphic elements are replications of the University’s modern infrastructure – including the M2 Building at Mawson Lakes Campus (element 1), the Hawke Building at City West Campus (element 2) and Pridham Hall at City West Campus (element 3). These shapes Graphic element 1 Graphic element 2 are unique to UniSA and reinforce our sense of place. Sections of the graphic elements can be used across both print and digital COMMONWEALTH SCHOLARSHIPS materials as a background to add A range of Commonwealth scholarships are available to assist Indigenous students, particularly from remote and regional areas. Examples include: Indigenous Commonwealth Accommodation Scholarship “I will encourage depth to the design. Value: A$5,456 p.a. females to embrace Indigenous Commonwealth Education Costs Scholarship Value: A$2,727 p.a. the sciences.” Rosheen Blumson SCHOLARSHIPS AND GRANTS Bachelor of Science INTERNATIONAL SCHOLARSHIPS Minimal angular treatments can also We offer a number of scholarships to international students to support their study and achievements. Examples include: Vice Chancellor’s International Excellence Scholarship Recipients receive a 50% reduction in their student “I wish to honour contributions (tuition fees) p.a., for up to four years my family.” be applied to reflect the shapes. Not of full-time study. Eddy Au International Merit Scholarship Bachelor of Aviation Suliana Shahrin Recipients receive a 25% reduction in their student contributions (tuition fees) for the first year of study Scholarship recipient in their chosen program, up to a maximum of two semesters or eight courses. every design needs to incorporate the unisa.edu.au/international-scholarships UNIVERSITY FUNDED GRANTS “My goal is to inspire Aboriginal and Torres Strait Islander people to full angular treatments, using clean The University also funds various other grants to help lessen the cost of study: reach their potential.” unisa.edu.au Michelle Parmiter Telephone: (08) 8302 2376 UniSA Placement Grant Value: A$2,500 one-off payment Bachelor of Social Work Make an enquiry: unisa.edu.au/enquire UniSA Study Grant Value: A$2,000 p.a. and simple angles just as a feature unisa.edu.au/grants The information provided in this publication is for general information only, and the University of South Australia makes no representation about the content, suitability, accuracy or completeness of this information for any purpose. It is provided OUR SCHOLARSHIP FUND “as is” without express or implied warranty. where appropriate is advisable Information correct at time of printing (May 2019) Many of our scholarships are made possible thanks to the support of generous individuals and organisations. Find your scholarship CRICOS provider number 00121B Find out more about supporting the University of South Australia Scholarship Fund at: View a complete list of all scholarships and find out how to apply at: Acknowledgement of Country and preferred. unisa.edu.au/giving unisa.edu.au/scholarships UniSA respects the Kaurna, Boandik and Barngarla peoples’ spiritual relationship with their country. Tip: Don’t forget to keep checking the website We also acknowledge the diversity of Aboriginal for new scholarships available. peoples, past and present. Artist: Find out more about the University’s commitment Rikurani to reconciliation at unisa.edu.au/RAP Graphic element 3 Example: Graphic elements on flyer 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 28
2.1 Brand 2.1.4 Graphic elements The Pillar Watermark. composed of four pillars, with no curves it should not be confused with, or replaced by the University logo. Pillar Watermark Application The Pillar Watermark provides When applying the Pillar an alternative graphic element Watermark to artwork: that can be used across selected • T he tops of all four pillars must print and digital assets as a be shown. background treatment, adding additional depth to a design. • The left and right sides of the pillars must be included in total. The Pillar Watermark is inspired They should not be cropped by the UniSA logo, with the or run off the sides of page or “uplifting” forms expressing screen. aspiration and achievement. • The bottom of the pillars should The Pillar Watermark is a always run off the page. distinct, separate element from the University logo. Containing See example right, and following no curved elements, the Pillar for the correct application of the Watermark is not a U shape and Pillar Watermark.. should not be confused for the shield element of the logo. The shield element of the logo should not be used in isolation from the University logo, or the University of South Australia name. The “Building Blocks” (as outlined on page 28) can be used more broadly, with the Pillar Watermark specifically designed for corporate materials and marketing campaigns. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 29
Start your unstoppable career Document Title Document Sub-title Graduate career ready with Australia’s University of Enterprise. CRICOS PROVIDER NO 00121B Example: Pillar watermark application 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 30
2.1 Brand 2.1.5 Photography Style Photography featured in the University’s marketing materials should be engaging, authentic and visually appealing. Images of people should be actual UniSA students, staff and alumni where possible and should also feature real UniSA settings – facilities, spaces and events. Imagery should also celebrate and reflect the diversity of the UniSA community. Stock photography should be avoided unless it relates to a specialised area or the imagery required is not available on the University’s photography platform, Asset Bank. For additional advice on photography style and briefings, please contact the Manager Publications and Visual Communications. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 31
2.1 Brand 2.1.5 Photography Asset Bank Asset Bank is the central repository for the University’s images and photography. UniSA staff can access a wide range of images including students, campus facilities, research and more. Approvals may be required. assetbank.unisa.edu.au 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 32
2.1 Brand 2.1.5 Photography Unstoppable photography The unstoppable photography style does not have the same broad application as our overarching photography style, but can be used when appropriate (as determined by the Deputy Director: Campaigns and Divison Services). The photography style used to capture the “unstoppable energy” is quite distinct. When people are unstoppable, they don’t have time to stop and look at the camera. Instead, they look forward to the task at hand. Talent must always be looking away from the camera, appear natural and approachable, and be doing something or going somewhere. The unstoppable photography style may also incorporate a unique colour effect with a gradient strategically applied to “lift” the image. Application of this colour effect requires specific approvals and specialised designed knowledge and skills that can only be reproduced by the Publications and Visual Communications team. The effect should only be applied to “hero” images and used with discretion. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 33
2.1 Brand 2.1.6 Message architecture The University name Referencing Academic Units Australia’s University of Enterprise • Depending on the requirements of the collateral being designed, and the space • The first reference should always The University has seven Academic Units. • When reproducing ‘Australia’s University of available, both elements can be stacked (one be the full name of the institution When referring to the individual Academic Enterprise’ in headings, body copy or in the above the other), or side-by-side. – The University of South Australia. Units, they should always be written in full official logo lock-up, it should always be in and be preceded by the prefix ‘UniSA’. title case and in the same typeface as the • Subsequent references can be ‘UniSA’ surrounding paragraph or headline. or ‘the University’ or ‘the institution’. • UniSA Allied Health & Performance Example: • Headings and subheadings can use ‘UniSA’ • UniSA Business The University of South Australia is in lieu of the entire name. • UniSA Clinical & Health Sciences Australia’s University of Enterprise on the • ‘UniSA’ is the preferred abbreviation style, global stage, agile and astute, known for • UniSA Creative note the lower case “ni”, not ‘UNISA’. relevance, equity and excellence. • UniSA Education Futures • For all international communications • Other display applications, such as (corporate, recruitment), the full name of • UniSA Justice & Society stationery and business cards, it is the University must be used at all times. • UniSA STEM reproduced in all upper case. • When collateral leads with an Academic Examples: Unit Nameplate, rather than the University Being well placed to devise new programs logo, the following text must be included to that meet the health needs of the future, represent the University of South Australia UniSA Allied Health & Human Performance logo, and reinforce the institution’s brand will offer programs in areas such as and identity: physiotherapy, occupational therapy and University of South Australia podiatry. Australia’s University of Enterprise UniSA STEM combines all specialist areas of • This is a typographic treatment comprised engineering to capitalise on research and of two distinct but linked elements: graduate employment opportunities in the technology industries of the future. Element 1: University of South Australia Element 2: Australia’s University of Enterprise 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 34
2.1 Brand 2.1.6 Message architecture Brand personality We ARE: adventurous, innovative, Our brand personality is enterprising, progressive and bold. global, distinctive, creative, engaged, engaging, resourceful, pioneering, trail-blazing, professional, international, adaptable, connected, inquiring, authentic, informing and accessible. We are NOT: traditional, local, vocational, prestigious, pretentious, generic, stagnant or conventional. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 35
2.1 Brand 2.1.6 Message architecture Writing style Voice and tone UniSA is a disruptor – a hub of All communication materials should reflect the University’s youthful confidence and enterprising spirit. Our position as a “challenger innovation and new thinking. brand” should be clear – an innovative university grounded in the community, industry-connected and helping to solve the challenges of tomorrow through career-ready Our voice should reflect a unique graduates and research excellence. blend of insight and originality, Boilerplate The University of South Australia is Australia’s University of Enterprise. Our culture of and our tone should be active, innovation is anchored around global and national links to academic, research and industry partners. Our graduates are the conversational and vibrant. new urban professionals, global citizens at ease with the world and ready to create and respond to change. Our research is Our content should be authentic, inventive and adventurous and we create new knowledge that is central to global economic and social prosperity. fresh, dynamic, relevant and For more information about our message strategy, see page 9. relatable yet aspirational. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 36
2.1 Brand 2.1.7 Legal Legal and policy CRICOS code Example: Back cover of a publication: All marketing and branding activity at the UniSA’s CRICOS (Commonwealth Register of University is subject to legal and policy Institutions and Courses for Overseas Students) needs. These include the provisions set out provider code authorises the University to deliver in the Marketing Code of Practice, as well as education and training services to international unisa.edu.au Telephone: (08) 8302 2376 Make an enquiry: unisa.edu.au/enquiry trademark and disclaimer requirements. students. The following mandatory statement youtube.com/unisouthaustralia must appear on all communications intended or facebook.com/UniSA twitter.com/UniversitySA instagram.com/universitysa may be seen by international students: Marketing Code of Practice The information provided in this publication is for general information only, and the University of South Australia makes no representation about the content, suitability, accuracy or completeness of this information for any purpose. It is provided CRICOS provider number 00121B “as is” without express or implied warranty. Information correct at time of printing (May 2017) CRICOS provider number 00121B As a major public institution, the University For information specific to international students, please visit unisa.edu.au/international Australia’s University of Enterprise is subject to legislative requirements regarding the proper conduct of its Acknowledgement of Country operations. The management of marketing The University has an on-going commitment its services and intent to the broader Typesetting for registered trademark: to Aboriginal engagement and reconciliation. community is a significant organisational The Acknowledgement of Country is placed on Australia’s University of Enterprise Altis UniSA Bold Italic requirement. The Marketing Code of appropriate communications and platforms as a Practice outlines the University’s approach visual representation of the University’s position. to the daily function and the roles and responsibilities of staff. Typesetting for Acknowledgement of Country: Registered trademarks Artist: The University’s logo is a Registered Rikurani Trademark and its use is subject to Acknowledgement of Country Altis UniSA Bold Italic UniSA respects the Kaurna, Bunganditj and Barngarla Altis UniSA Book Italic approval by the Chief Marketing and peoples’ spiritual relationship with their country. We also acknowledge the diversity of Aboriginal peoples, past and present. Communications Officer (CMCO). The Find out more about the University’s commitment Altis UniSA Medium Italic to reconciliation at unisa.edu.au/RAP tagline, ‘Australia’s University of Enterprise’ is also a Registered Trademark and its application is subject to approval by the CMCO. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 37
2.2 UniSA Online 2.2.1 About 2.0 Logo Brand Guidelines / November 2019 About2.2 Vertical UniSA Online Blue Vertical Reverse Vertical Mono Vertical UniSA Online offers The vertical versionaofsuite ofis100% the logo the default. online degrees in a wide range of 2.3The disciplines. Horizontal degrees allow students to Study on Demand, taking full control of theirwhere learning. space height is at a premium, or for use alongside other horizontal logos. UniSA Online utilises the University’s house 2.3 brandStacked elements, with additional Blue Horizontal Reverse Horizontal Mono Horizontal accents used to specifically promote online space products. width is at a premium. 2.4 Colour variations Logo The logo can be used in three colour variations. The colours are UniSA Blue for use on white UniSA Online uses background, whitean approved (reversed) for use on dark background and black (mono) for one colour co-brand logo. There are vertical, reproduction. horizontal and stacked versions with Blue Stacked Reverse Stacked Mono Stacked colour variations, including UniSA Blue, reversed and mono. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 38
2.2 UniSA Online 2.2.2 Typeface AaBbCc123 In line with the University’s typeface and to show brand integration, UniSA Altis is used for UniSA Online advertising materials, including headlines UniSA Altis and body copy. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()[];:’”,.?/ 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 39
2.2 UniSA Online 2.2.3 Colour Primary colour UniSA Blue UniSA Online Green UniSA Online uses the same primary Pantone: 7686C Pantone: 7465C (corporate) colour, UniSA Blue. CMYK: 100/72/0/6 CMYK: 68/0/42/0 RGB: 0/82/160 RGB: 101/197/180 HEX: 0052a0 HEX: 40C1AC Secondary colours UniSA Online Green is used exclusively for UniSA Online and assists in providing a distinct look and feel that is still complimentary to the overall University branding. The use of this secondary colour also ensures that UniSA Online degrees are easily identifiable in the mix with traditional offerings. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 40
2.2 UniSA Online 2.2.4 Hologram and node pattern Hologram UniSA Online utilise a variety of approved teal holograms as part of its branding to visually represent the unique experiences of online students (e.g. online tutor support, collaboration with other students etc). Node pattern The UniSA Online node pattern is a series of team circles joined with teal lines, which can be replicated 7.0 Campaign Assets Brand Guidelines / November 2019 using a variety of circle and line sizes. This distinctive element Example: Hologram application represents the connectivity experienced by online students throughout their study journey. 7.0 Campaign Assets Brand Guidelines / November 2019 7.3 Node pattern YOUR DREAM IS ONE CL The UniSA Online ‘nodes pattern’ is a series of teal circles joined with teal lines. The node pattern can be replicated using a variety of circle and line sizes. Occasionally the nodes may include icons (refer to ‘icons’). CAREER AWAY Node pattern Example: Node pattern application 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 41
2.2 UniSA Online 2.2.5 Photography 7.0 Campaign Assets Brand Guidelines / November 2019 The photography style for UniSA Online depicts students in a variety of study locations, with a predominantly blue 7.1background Photography and a hologram person. UniSA Online’s ‘hero’ photography depicts students in a variety of study locations, with a Photography should be engaging, predominantly blue background and a hologram person/s (refer to ‘holograms’). authentic and visually appealing, The photography used in marketing materials with actual students, staff should and authentic and visually be engaging, appealing. Images of people should be actual alumni featured where possible. UniSA students, staff and alumni where possible. Stock photography should be avoided unless it relates to a specialised area or the imagery required is not available on UniSA’s Asset Bank. The approved UniSA talent release forms should be completed for all talent (including staff and students) included in photography. 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 42
03 Applications 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 43
3.1 Corporate 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 44
3.2 Student recruitment 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 45
3.2 Student recruitment 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 46
3.3 Research 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 47
3.4 UniSA International 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 48
3.5 Digital communications You've made the right choice | View Online You've made the right choice | View Online Get career ready. Study at UniSA in 2020 | View Online Facilities to help you succeed | View Online Thank you for preferencing degree at the University of South Australia, SA�s No.1 university for Thank you for preferencing degree at the University of South Australia, SA�s No.1 university for graduate careers^ and overall student satisfaction.* graduate careers^ and overall student satisfaction.* Have you applied, Information Technology? Arts, choosing your degree is just the beginning... At UniSA, it�s all about student experience. As Australia�s best young university for teaching quality**, At UniSA, it�s all about student experience. As Australia�s best young university for teaching quality**, you will learn from highly skilled academics and teaching staff. Beyond the classroom, complete an you will learn from highly skilled academics and teaching staff. Beyond the classroom, complete an If you’re studying a world-class degree, it only makes sense to have world-class facilities to match. internship and placement to connect with industry and graduate career-ready with the skills required of internship and placement to connect with industry and graduate career-ready with the skills required of Get ready for your future in IT and graduate industry-ready with SA's No.1 university for graduate Whether you're studying at our City West, City East, Magill or Mawson Lakes campus, our state-of-the- tomorrow's professionals. tomorrow's professionals. careers and student satisfaction*. art learning spaces and facilities will offer you an exceptional university experience. Learn from experts, access invaluable experiences beyond the classroom and succeed as an SA's #1 UNIVERSITY FOR GRADUATE CAREERS SA's #1 UNIVERSITY FOR GRADUATE CAREERS unstoppable IT professional. QILT: Graduate Outcomes Survey 2016-18 – Full-time Employment Indicator QILT: Graduate Outcomes Survey 2016-18 – Full-time Employment Indicator EXPLORE OUR FACILITIES (Undergraduate). Public SA-founded universities only. (Undergraduate). Public SA-founded universities only. Now is the time to submit your university application and kickstart your career. Head to the SATAC website to find all the information you need about the application and selection process today. APPLY NOW No.1 IN SA FOR STUDENT SATISFACTION No.1 IN SA FOR STUDENT SATISFACTION QILT: Course Experience Questionnaire 2016-18 – Overall Satisfaction Indicator QILT: Course Experience Questionnaire 2016-18 – Overall Satisfaction Indicator (Undergraduate). Public SA-founded universities only. (Undergraduate). Public SA-founded universities only. On-campus facilities Green spaces Eat, sleep, study, repeat Depending on your degree, On our Magill campus you'll Eat delicious goodies from you'll benefit from our on- study amongst 15 hectares of Food Lore (located in our #1 YOUNG UNIVERSITY IN AUSTRALIA FOR TEACHING QUALITY #1 YOUNG UNIVERSITY IN AUSTRALIA FOR TEACHING QUALITY campus facilities including the parklands, with a creek and future-focused museum 2018 THE Young University Rankings 2018 THE Young University Rankings Multimedia Languages Lab, a huge eucalyptus trees MOD.) at City West Campus, 200-seat auditorium for live bordering open grassy enjoy Since I Met Harry and 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ performances, our TV studio featuring one of SA's largest spaces. We also have an outdoor swimming pool open Phat Buddha Rolls at Magill, A Pot Called Kettle or Mr Wuhu 49 green screens, and industry- throughout summer, and a on our City East campus and
3.6 Student communications 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 50
3.7 Community HOSSEIN VALAMANESH CHAR SOO F I O N A T A N A S C E N T 1 Hossein Valamanesh: Char Soo Anne & Gordon Samstag Museum of Art 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 51
3.8 Signage 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 52
3.9 Email signatures and banners Email signature Example 1 UniSA has a standard format for all staff Prof Jane Smith | BSc, PhD | Director: Clear Communications Centre email signatures. All email signatures UniSA STEM should be configured as follows: Room D1-70, Mawson Lakes Campus | SA 5095 tel +61 8 8888 8888 | fax +61 8 8000 8000 | Font: Arial, Your Name | Post Nominals | Position Title mob 8080 808 808 | 11 point (Optional) Academic Unit Name or Unit Executive Officer: John Mann +61 8 8181 8181 University of South Australia | Business Unit Name jane.smith@unisa.edu.au | www.unisa.edu.au Address or GPO Box tel +61 8 XXXX XXXX | fax +61 8 XXXX XXXX | This email is intended for the addressee(s) only. Should this email be received in error by mob XXXX XXX XXX | a person or company other than those intended, the contents of this email are confidential (Optional) Unit Executive Officer: Name +61 XXXX XXXX and must not be released or used by a person or company not authorised to do so. your.email@unisa.edu.au | www.unisa.edu.au Mandatory CRICOS No: 00121B inclusions: Font: Times This email is intended for the addressee(s) only. Should this email be received in New Roman error by a person or company other than those intended, the contents of this email Example 2 Italic, 10 point are confidential and must not be released or used by a person or company not authorised to do so. Jane Smith | Manager University of South Australia | Facilities Management Unit Font: Arial CRICOS No: 00121B GPO Box 2471 Adelaide | SA 5001 Italic, 8 point tel +61 8 8888 8888 | fax +61 8 8000 8000 | mob 8080 808 808 | jane.smith@unisa.edu.au | www.unisa.edu.au This email is intended for the addressee(s) only. Should this email be received in error by a person or company other than those intended, the contents of this email are confidential and must not be released or used by a person or company not authorised to do so. CRICOS No: 00121B 2020 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’ 53
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