THE MOST INNOVATIVE TRENDS - IN CREATIVITY AND DESIGN - Altagamma
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THE MOST
INNOVATIVE
TRENDS
IN
La Triennale CREATIVITY
di Milano
30 October 2018 AND DESIGN
INTRODUCTION / 3
MAKE TIME FOR THE NEXT DESIGN PERSPECTIVE
NEXT DESIGN PERSPECTIVES 2018
NEXT DESIGN PERSPECTIVES 2018 MANIFESTO / 5
MANIFESTO
ALTAGAMMA HAS CONCEIVED THIS EVENT TO GIVE MAKERS, THINKERS AND DOERS THE OPPORTUNITY TO COME TOGETHER,
SHARE THEIR VISION AND OFFER NEW INSIGHTS ON THE PRESENT AND FUTURE OF CREATIVITY AND DESIGN.
DESIGN is the creative energy that turns ideas into fashion,
furniture, food, yachts, cars, homes, jewellery, video projects FRESH PERSPECTIVES and CROSS FERTILIZATION
open new doors, we are here to be open
As AN INNOVATIVE PROCESS, design is a leap EMBRACING CHANGE fuels the future
into the future: a new “Perspective” and lights up the present
Design is a precious ECOSYSTEM where aesthetics, social MILAN is an amazing crossroads
acumen and ability to make things come together for sharing new ideas
Our final common goal is to THINKING GLOBAL and GLOCAL
ENVISION a BETTER WORLD will be the way to go
SLOW DOWN, LISTEN, BE AWARE: A SUSTAINABLE FUTURE
let’s move out of our comfort zones starts with new cultural frameworks
WE BELIEVE THIS IS THE WAY FORWARD IF WE WANT TO COMPETE IN A GLOBAL ARENA.
MORE AND MORE OUR SUCCESS DEPENDS ON OUR ABILITY TO THINK AND PLAN FOR THE FUTURE.
4 / MANIFESTO NEXT DESIGN PERSPECTIVES 2018
NEXT DESIGN PERSPECTIVES 2018
NEXT DESIGN PERSPECTIVES 2018 INTRODUCTION
STEERING COMMITTEE / 7
THE STEERING
COMMITTEE
NEXT DESIGN PERSPECTIVES has been curated with the input
of Altagamma’s entrepreneurs, together with a number of
architecture and design experts and the representatives of the
strategic and institutional partners supporting the initiative.
Paola Antonelli MoMA
Stefano Boeri La Triennale di Milano
Carlotta de Bevilacqua Danese - Artemide
Fabrizio Curci Fiera Milano
Andrea Illy illycaffè - Altagamma
Claudio Luti Kartell, Salone del Mobile.Milano
Giuseppe Mazzarella ITA – Italian Trade Agency
Dario Rinero Altagamma - Poltrona Frau Group
Fabrizio Sala Regione Lombardia
Cristina Tajani Comune di Milano
Giovanna Vitelli Azimut Benetti Group
Paolo Zegna Ermenegildo Zegna
INTRODUCTION
6 / STEERING COMMITTEE NEXT DESIGN PERSPECTIVES 2018
NEXT DESIGN PERSPECTIVES 2018 BY PAOLA ANTONELLI / 9
“DESIGN IS ABOUT DESIGN is the enzyme for
innovation. If scientists
and engineers spark revolutions,
The new DESIGN culture is global
and supported by the speed of
information dissemination and
THE ESSENCE OF OUR designers transform revolutions
into life. To better accommodate
by an international market of
informed people who select, buy,
TIME, NOW MORE these fast and furious innovations,
and anticipate the upheaval they
can bring, the designer’s role
use, and provide powerful feedback.
It is animated by the vision of
internationally trained designers
THAN EVER.” has shifted from form-giver to
fundamental interpreter of reality.
and entrepreneurs, and based on
customization and variety. It is
Paola Antonelli
nourished by the vitality of team
ingenuity, encouraged by industry,
and in some countries it is
promoted by central governments as
a national asset.”
“DESIGN is life. It is a close DESIGN’s key task is to help The paragraphs above are culled from a 2008
mirror not only of the evolution people deal with change. essay by Next Scientific Committee member,
of aesthetics, but also of deep People have weathered dramatic Paola Antonelli, published in the catalogue
of her MoMA exhibition Design and the Elastic
social and cultural trends, changes in their experience Mind.
a privileged way to appreciate of time, space, matter, and
a broader historical context. At identity. Individuals cope daily
the same time, design is also based with a multitude of changes in
on an intuition of the future. scale and pace‚ working across
BY EMBRACING TO THIS NEW REALITY,
Whether in the shape of furniture, several time zones, traveling with
NEXT DESIGN PERSPECTIVES WILL
fashion, and products or in new relative ease between satellite
BECOME NOT ONLY RELEVANT AND
forms such as information design, maps and nanoscale images, and NECESSARY, BUT ALSO THE DEFAULT
biodesign, or infrastructure being inundated with information. LOCUS FOR ANYONE WHO IS INTERESTED
engineering, it is a constructive IN DESIGN, A MAGNET THAT ATTRACTS
discipline that is aware of its INTELLECTUAL, POLITICAL AND
role and consequence. FINANCIAL SUPPORT.
8 / BY PAOLA ANTONELLI NEXT DESIGN PERSPECTIVES 2018
NEXT DESIGN PERSPECTIVES 2018 PROGRAM / 11
9.00 - 9.15 am
WELCOME SPEECHES 12.30 - 1.00 pm
Giuseppe Sala CONVERSATION
Andrea Illy
Philippe Starck
Stefano Boeri
Tony Chambers
INTRODUCTION
The first edition of NEXT Design Perspectives 1.00 - 2.30 pm
Dario Rinero LUNCH
2.45 - 4.15 pm
9.15 - 10.15 am
POSITIVE DISCOMFORT - PANEL
WGSN TRENDS REPORT
Andrea Trimarchi and Simone Farresin
Andrea Bell Sissel Tolaas
Lisa White Moderator Tony Chambers
10.15 - 10.45 am 4.15 - 5.30 pm
CONVERSATION NEW CONSUMER VOICES - PANEL
Marco Bizzarri Nipa Doshi
Tony Chambers John C. Jay
Moderator Anja Aronowsky Cronberg
10.45 - 11.15 am
BIOFABRICATION - KEYNOTE 5.30 - 6.15 pm
Suzanne Lee CONVERSATION
Alice Rawsthorn
11.15 am - 12.30 pm Paola Antonelli
BIOFACTURING - PANEL
Natsai Audrey Chieza 6.15 - 6.20 pm
Suzanne Lee FINAL REMARKS
Koert van Mensvoort
Stefania Lazzaroni
Maurizio Montalti
Moderator Paola Antonelli
10 / PROGRAM NEXT DESIGN PERSPECTIVES 2018
NEXT DESIGN PERSPECTIVES 2018 SPEAKERS / 13
⇐ 9.00-9.15 am
⇐ 9.00-9.15 am
STEFANO BOERI
GIUSEPPE SALA
President,
Mayor of Milan
La Triennale di Milano
Having held senior roles
Stefano Boeri, architect and
in both the public and private
urban planner, he is full
sectors, he has accumulated
Professor at Politecnico in
a wealth of managerial
Milan, visiting professor
experience. In May 2013,
at various international
he was appointed the
universities and curator of
government’s Sole Delegated
several international biennials
Commissioner for Expo
and exhibitions of architecture
Milano 2015.
and design.
9.00-9.15 am ⇒ 9.00-9.15 am ⇒
ANDREA ILLY DARIO RINERO
Chairman of Altagamma CEO of Poltrona Frau Group
Chairman of illycaffè, he is Since 2009 CEO of Poltrona Frau Group,
a passionate supporter of the part of Haworth Group since 2014, with
stakeholder company model and the brands Poltrona Frau, Cassina,
advocates corporate responsibility Cappellini, JANUS Et Cie, Luminaire
to improve society. A “humanist and Ceccotti. A 25-year experience in
chemist”, he also promotes leadership roles in companies such
culture and art. Under his as Barilla and Coca-Cola where he was
mandate, the Altagamma Foundation President and CEO in Italy. Altagamma
was officially recognized as Board Member, he sits on the Board of
an ambassador of the Italian Directors of Aspen Institute Italia and
lifestyle in the world. on the Advisory Board of SDA Bocconi.
12 / SPEAKERS NEXT DESIGN PERSPECTIVES 2018
NEXT DESIGN PERSPECTIVES 2018 SPEAKERS / 15
⇐ 9.15-10.15 am ⇐ 10.15-10.45 am
ANDREA BELL MARCO BIZZARRI
Head of Mindset, President & Ceo, Gucci
Strategic Insight at WGSN
The astonishing turnaround that
Gucci has achieved since 2015 is
Part trend-forecaster, part-
driven by Marco Bizzarri’s mantra to
futurist, she is a seasoned
foster creativity in every aspect
strategist with an in-depth
of the business and to emphasize
knowledge of the consumer
the importance of approaching work
marketplace and mindset and an
in a different way, challenging the
international speaker. Her
status quo and encouraging risk-taking
opinion on the future consumer
within the framework of a learning
and macro trends has been quoted
organization based on a culture of
in numerous publications.
empowerment, respect and inclusivity.
9.15-10.15 am ⇒ 10.45-11.15 am ⇒
LISA WHITE SUZANNE LEE
Director of Lifestyle Chief Creative Officer,
& Interiors Modern Meadow
and The Vision at WGSN
She was an early pioneer of
A trend forecaster and future biotechnology in textiles for
thinker with over 25 years of fashion. She coined the term
experience, Lisa is an expert in ‘Biocouture™’ and in 2014 she
design and lifestyle trends. founded Biofabricate, the annual
She has predicted long-term summit uniting design, biology and
trends as different as experience technology. Her thought-leadership
design, ethical commerce, and the has been awarded a prestigious TED
rise of rosé. Senior Fellowship.
14 / SPEAKERS NEXT DESIGN PERSPECTIVES 2018
NEXT DESIGN PERSPECTIVES 2018 SPEAKERS / 17
⇐ 11.15-12.30 pm
⇐ 11.15-12.30 pm
MAURIZIO MONTALTI
NATSAI AUDREY CHIEZA
Creative Director
Founder & Director,
at Officina Corpuscoli
Faber Futures
and Co-Founder and Director
Co-founder and Curator of of R&D at Mogu
The Ginkgo Creative Residency
Through Faber Futures Natsai He is one of the early pioneers
Audrey Chieza is pioneering committed to studying and
the alignment of DNA-scale to developing a range of
engineering with critical design mycelium-based technologies,
thinking for sustainable futures. for the production of natural
biomaterials and products.
11.15-12.30 pm ⇒ 12.30-1.00 pm ⇒
KOERT VAN MENSVOORT PHILIPPE STARCK
Founder & Director, Creator
Next Nature Network
Worldwide fame creator with
He is an artist and philosopher multifaceted inventiveness,
best known for his work on Philippe Starck always focuses on
the philosophical concept of the essential, his vision: that
Next Nature, which revolves creation, whatever form it takes,
around the idea that our must improve the lives of as many
technological environment has people as possible. This is why he
become so complex, omnipresent is one of the pioneers and one of
and autonomous that it is best the central figures of the concept
perceived as a nature of its own. of “democratic design”.
16 / SPEAKERS NEXT DESIGN PERSPECTIVES 2018
NEXT DESIGN PERSPECTIVES 2018 SPEAKERS / 19
⇐ 2.45-4.15 pm
⇐ 4.15-5.30 pm
ANDREA TRIMARCHI
NIPA DOSHI
& SIMONE FARRESIN
Co-Founder, Doshi Levien
Founders, Studio Formafantasma
Infusing the industrial with the
Their work is characterised
sensibility of the handmade has
by experimental material
been the central philosophy of
investigations and explores
Doshi Levien since establishing
issues such as the relationship
her studio over 10 years ago.
between tradition and local
The studio, founded with Jonathan
culture, critical approaches
Levien, bases its approach
to sustainability and the
to work on the love of fine
significance of objects as
craftsmanship.
cultural conduits.
2.45-14.15 pm ⇒ 4.15-5.30 pm ⇒
SISSEL TOLAAS
JOHN C. JAY
Smell Researcher & Artist
President of Global Creative
Her work has focused on the topic for Fast Retailing (owner of
of SMELL since 1990, in different Uniqlo)
sciences, fields of art/design and
other disciplines. She established His diverse creative career
the revolutionary SMELL RE_searchLab enables many unusual collaborations
Berlin in 2004, supported by with one crossing over disciplines and
of the biggest chemical provider cultures. From Creative Director of
(IFF inc.) and is currently involved
Bloomingdales to Executive Creative
with several start-ups and NGOs world
wide in the fields of the senses. Director of Wieden + Kennedy (21
Tolaas just launched the world’s years with Nike as client) to
first Smell Memory Kit and several Uniqlo and his own Studio J, he
other devices for functional SMELLS. continues to push the boundaries.
18 / SPEAKERS NEXT DESIGN PERSPECTIVES 2018NEXT DESIGN PERSPECTIVES 2018 MODERATOR / 21
⇐ Moderator
⇐ 5.30-6.15 pm ANJA ARONOWSKY CRONBERG
Senior Research Fellow,
ALICE RAWSTHORN London College of Fashion & Founder
and Editor-in-Chief, Vestoj
Design Critic and Author
Vestoj is a platform for critical thinking
She is an award-winning design on dress, bridging the gap between theory
critic and the author of the and practice in fashion. It encompasses
critically acclaimed books, a publication, an online site as well
Design as an Attitude and Hello as regular live and performative events.
World: Where Design Meets Life.
Her weekly design column for The
New York Times was syndicated Moderator ⇒
worldwide for over a decade.
TONY CHAMBERS
Creative Consultant,
Founder of Studio TC & Friends
He was Creative Director and Editor-in-Chief
of Wallpaper* from 2003 to 2018. One of his
6.15-6.20 pm ⇒ latest projects is to co-chair the development
of the Brainstorm Design conference held
STEFANIA LAZZARONI annually each March in Singapore.
General Manager, Altagamma
Member of the Executive Team of ⇐ Moderator
Altagamma, where she coordinates PAOLA ANTONELLI
all the activities and projects. Senior Curator of Architecture & Design
She previously held top- and Director of Research & Development
management roles in Enterprise at The Museum of Modern Art, NY
Communication, Corporate Social
Responsibility and Reputational Her goal is to promote design’s understanding,
Crisis Management in Italian and until its positive influence on the world is
universally acknowledged. She is currently
multinational Companies.
working on the XXII Triennale di Milano, entitled
Broken Nature and opening on March 1, 2019.
FIND OUT MORE ABOUT THE SPEAKERS AND MODERATORS
AT NEXTDESIGNPERSPECTIVES.COM
20 / SPEAKERS NEXT DESIGN PERSPECTIVES 2018NEXT DESIGN PERSPECTIVES 2018 CREATOR AND PROMOTER / 23
CONCEPT & COORDINATION
MEMBERS
Acqua Di Parma, Agnona, Agrimontana, Maserati, Masi, Masseria San Domenico,
ITALIAN Alberta Ferretti, Alessi, Alfa Romeo, Mastrojanni, Max Mara, Moleskine,
CREATIVITY Alias, Allegrini, Amico&Co., Arcadia Moroso, Nonino, Ornellaia, Perini Navi,
Yachts, Artemide, Aurora, B&B Italia, Poltrona Frau, Pomellato, Porro, Renè
AND Baglietto, Baratti&Milano, Bauer Hotel, Caovilla, Riva, Riva 1920, S.Pellegrino,
CULTURE Bellavista, Bellevue Syrene, Belmond Salvatore Ferragamo, San Maurizio 1619,
Hotel Splendido, Benetti, Biondi Segnana, Sergio Rossi, Skira, Stone
Santi - Castello di Montepò, Bisazza, Island, Technogym, Tod’s, Townhouse
Boffi, Bottega Veneta, Brioni, Brunello Galleria, Valcucine, Valentino, Verdura
Cucinelli, Buccellati, Bvlgari, Bvlgari Resort, Versace, Vhernier, Villa D’Este,
Hotel Milano, Ca’ del Bosco, Calvisius Zanotta.
Caviar, Cantiere delle Marche, Cantieri
Navali del Mediterraneo, Capri Palace,
Chantecler, Corneliani, Cristallo Resort
Since 1992, Altagamma gathers the The mission of Altagamma is
& Spa, Dainese, Danese, Domori, Driade, PARTNERS
Ducati, Emilio Pucci, Ermenegildo Zegna,
best High-End Italian Cultural and to increase the competitiveness
Etro, Fantini, Fedeli, Fendi, Ferrari, Bain&Company, BonelliErede, Borsa
Creative Companies that promote of the high-end industry, contributing
Ferrari Trento, Feudi di San Gregorio, Italiana, Boston Consulting Group,
Italian Excellence, Uniqueness to Italy’s economic growth.
and Lifestyle. Its vision, as an ambassador Fontanaarte, Giorgetti, Gucci, Herno, ContactLab, Deloitte, EY, Fiera Milano,
to the world of the Italian lifestyle, Hotel De Russie, Hotel Principe di Global Blue, J.P. Morgan, Key-2-
Altagamma is unique for its cross- is to be a creative and cultural Savoia, illycaffè, Isaia, Kartell, People, La Rinascente, McArthur Glen,
sectorial approach, as its members ecosystem that is the most important L’Albereta, L’Andana, Lamborghini, McKinsey&Company, Pirelli, Robilant
operate in multiple fields among accelerator of Made in Italy products. Living Divani, Livio Felluga, Loro Associati, Sda Bocconi, Sib - Societa’
which fashion, design, jewellery, Piana, Luce della Vite, Lungarno Italiana Brevetti, Simest, UniCredit,
food&beverage, hospitality, Collection, Manifatture Sigaro Toscano, Value Retail, Yoox Net-A-Porter Group
automotive, yachts and wellness.
22 / CREATOR AND PROMOTER NEXT DESIGN PERSPECTIVES 2018NEXT DESIGN PERSPECTIVES 2018 SPONSORS / 25
KEY PARTNERS GOLDEN SPONSORS
Fiera Milano is the leading exhibition Group in Italy and one of the Ca’ del Bosco, a pioneering vintner and winemaker since the early ’70s,
top in the world. Expertise, excellence in professional exhibitions is one of today’s leading producers of Franciacorta wines. A standing
and services and cutting edge facilities, as well as its success in reached thanks to enthusiasm, passion, experimentation and hard work,
the foremost international conference management, all make Fiera Milano which transformed a cottage surrounded by chestnut woods into one
the ideal partner for promotion, development and internationalization of the most modern and advanced wineries. At Ca’ del Bosco, a single
in particularly for SMEs. Fiera Milano helps companies expand expressly objective determines and defines production, from selection in the
their untapped potential by helping them connect to the world; vineyard to bottling. Quality of the highest level, better known
communicate most effectively with reference markets; nurture human as excellence.
capital through continual professional training; share knowledge
at high profile conferences.
LINEAPELLE is the most important international exhibition dedicated
to leather, accessories, components, synthetics and models for
ITA - Italian Trade Agency is the Governmental agency that supports footwear, leather goods, garments and furniture. Launched in 1981,
the business development of Italian companies abroad and promotes the it has become the most qualified international exhibition of leather
attraction of foreign investment in Italy. With a modern organization and accessories, components, synthetics for footwear, leather goods,
and a worldwide network of offices, ITA provides information, garments and furniture. The event takes place twice a year, in February
assistance, consulting and training to small and medium-sized for the summer and September for the winter collections, at the Milan
businesses. Using the latest multi-channel promotion and communication exhibition centre. The exhibition has enhanced its offer by further
tools, it aims to spread the excellence of Made in Italy in the world. “niche” events: Lineapelle New York, Lineapelle London.
MIDO – Milano Eyewear Show is the leading international trade fair
in the eyewear sector, with over 1,300 exhibitors and 58,000 entries
of visiting trade people from around the world, an exceptional annual
CONTRIBUTOR event where all aspects of the eyewear business are presented with
dedicated areas to companies producing frames, machinery, eyewear
The role of the government authority of Regione Lombardia is to guide, designers and lenses manufacturers. The next MIDO will be held on
plan, coordinate and control the management of the territory. February 23-24-25, 2019 at Rho-Pero exhibition complex, near Milan.
Its role is to create the conditions and the context which allow
people, enterprises, bodies and organizations to transform their
projects and ideas into reality. The regional government has
PARTNERS
legislative powers for several areas including education, scientific
and technological research, support for innovation in manufacturing
sectors and organisation of cultural activities.
24 / KEY PARTNERS NEXT DESIGN PERSPECTIVES 2018NEXT DESIGN PERSPECTIVES 2018 NOTES / 27 SILVER SPONSORS MEDIA PARTNERS CREATIVE & DESIGN DIRECTION 26 / SPONSORS & PARTNERS NEXT DESIGN PERSPECTIVES 2018
NEXT DESIGN PERSPECTIVES 2018 INTRODUCTION
NOTES / 29
28 / NOTES NEXT DESIGN PERSPECTIVES 2018NEXT DESIGN PERSPECTIVES 2018
30 / NOTES
INTRODUCTIONnextdesignperspectives.com
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