TRAVEL CONTENT ROOTED IN TRUSTED BRANDS - Great Getaways Guide
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TRAVEL 2022 MEDIA KIT CONTENT ROOTED IN TRUSTED BRANDS
H E A RS T WO M E N ’ S T R AV E L G RO U P
ABOUT US
• Iconic & Trusted Brands
• Speaking to Travelers Across Every Platform
• Reaching 35–54 Year-Old Female Travel Decision Makers
GOOD HOUSEKEEPING COUNTRY LIVING WOMAN’S DAY
GOODHOUSEKEEPING.COM COUNTRYLIVING.COM WOMANSDAY.COM
ENORMOUS FOOTPRINT: 114MM
PRINT: 34MM I DIGITAL: 60MM I SOCIAL: 20MM
MEDIAN AGE: 52.4 I MEDIAN HH INCOME: $76,299 I F/M: 76%/24%
SOURCES: MRI-SIMMONS DOUBLEBASE 2021 (PRINT+TABLET); COMSCORE SEPTEMBER 2021;
SOCIAL COMP REPORT 10/1/21; COMSCORE MULTI-PLATFORM//GFK MRI-SIMMONS (06–21/S21).
We deliver useful, actionable advice
THE SCENIC related to all of the comforts of home
ROUTE HOME (design, food, pets, gardening)
alongside soulful and spirited how-tos
that embrace slowing down and living
well, in the most inspiring and inviting
travel locales.
Our “small-town community” of millions
of highly engaged readers knows that
how you live is more important than
where you live, and that Country Living
is a breath of fresh air delivered
whenever, wherever you need it.
A WORLD OF
POSSIBILITY.
TESTED FOR YOU.
Good Housekeeping represents a
world in which home is life’s
headquarters—where our readers
get ready to face the world,
entertain friends, care for their
families, indulge themselves, express
their creativity and then look for
their next adventure.
Our brand is a trusted resource for
those big and small purchases and
experiences, at home and on-the-go.
DESTINATION
CELEBRATION
Woman’s Day is a destination for celebration,
a place where our readers go to feel good.
We put our family, food, home, health and
wellness content through the fun filter to add
a little “yay” in every woman’s day in the
expert voice our readers trust.
H E A R S T W O M E N ’ S T R AV E L G R O U P
BRANDS WITH VITALITY
GH = MASSIVE REACH
#1 leading women’s lifestyle
brand with the largest
combination print and digital
audience
WD = NEWSSTAND
DOMINANCE
#3 magazine
of all monthlies sold on the
newsstand
#2 Hearst title sold on the
newsstand (after GH)
CL = DIGITAL
POWERHOUSE
After consecutive years of
phenomenal growth,
continuing to attract new
followers
Unique Visitors
+60% YOY
SOURCES: COMSCORE MULTI-PLATFORM MRI SIMMONS (06–21/S21).
AAM JUNE 2021; COMSCORE SEPTEMBER 2021.
H E A R S T W O M E N ’ S T R AV E L G R O U P
REACHING TRAVELERS
A MASS PRINT AND DIGITAL AUDIENCE OF TRAVELERS
• 22MM took a domestic trip Delivering More
• Took more than 52MM domestic round trips Travel Prospects
• 19MM are the travel decision makers for their household than Other
Integrated Travel
Publishers*
COMBINED!
DELIVERING TRAVEL SPENDERS AND INTENDERS
• $22B+ spent on travel annually
• 25MM vacation intenders
• Outranking any other travel media group or competitive travel site
HWTG READERS ARE DRIVEN TO ACTION
• HWTG site visitors bought merchandise worth
$433MM in the last 12 months (+58% YOY) based on editorial
on our sites
• GoodHousekeeping.com is the #1 driver of e-commerce
across all Hearst sites
*Integrated Travel Publishers (magazines print/sites) include Conde Nast Traveler and Travel & Leisure, **Conde Nast group includes Bon Appetit
(print+site)/Conde Nast Traveler (print+site)/Epicurious.com; Meredith group includes Food & Wine (print+site)/ Travel+Leisure (print+site)
Sources: 2021 comScore Multi-Platform © MRI-Simmons (06–21/S21), Targets include women (net): Hearst E-commerce Report, October 2020-
September 2021
H E A R S T W O M E N ’ S T R AV E L G R O U P
DELIVERING
TRAVEL CONTENT
IN PRINT AND ONLINE
Dedicated
Travel
Sub-Channels!
H E A R S T W O M E N ’ S T R AV E L G R O U P
PRINT OPPORTUNITIES
2022 FIXED REGIONAL TRAVEL SECTIONS: OVERVIEW
Your supplied brand ad will appear in our April 2022, May 2022 and/or
October 2022 issues in GH, CL and WD, targeted to fixed regional
markets. Spread, full page or fractional ad units available. Additionally,
custom regional full page ads are available in every issue.
CIRCULATION
NORTHEAST SOUTHEAST CENTRAL
Country Living 154,404 Country Living 57,186
Good Housekeeping 658,813 Good Housekeeping 195,302
Woman’s Day 354,900 Woman’s Day 109,674
Combined Circulation 1,168,117 Combined Circulation 362,163
SOUTH ATLANTIC CENTRAL
Country Living 122,897 Country Living 142,370
Good Housekeeping 552,059 Good Housekeeping 505,309
Woman’s Day 294,262 Woman’s Day 268,191
Combined Circulation 969,219 Combined Circulation 915,869
MIDWEST WEST
Country Living 140,196 Country Living 132,947
Good Housekeeping 529,037 Good Housekeeping 559,478
Woman’s Day 309,518 Woman’s Day 263,463
Combined Circulation 978,751 Combined Circulation 955,889
H E A R S T W O M E N ’ S T R AV E L G R O U P
PRINT OPPORTUNITIES
2022 FIXED REGIONAL TRAVEL SECTIONS: RATES (GROSS)
SOUTHEAST SOUTH
WEST CENTRAL MIDWEST NORTHEAST
CENTRAL ATLANTIC
3-MAGAZINE BUY
P4C $24,820 $23,780 $25,410 $9,400 $33,520 $25,170
1/2 P4C $13,030 $12,490 $13,340 $4,940 $17,600 $13,220
1/3rd $9,110 $8,720 $9,320 $3,460 $12,300 $9,230
1/6th $4,760 $4,570 $4,870 $1,810 $6,430 $4,830
COUNTRY LIVING
P4C $4,360 $4,620 $4,550 $1,860 $5,540 $3,990
1/2 P4C $2,290 $2,430 $2,390 $980 $2,920 $2,100
1/3rd $1,600 $1,700 $1,670 $680 $2,030 $1,470
1/6th $840 $890 $880 $360 $1,070 $770
GOOD HOUSEKEEPING
P4C $18,160 $15,620 $17,170 $5,810 $23,640 $17,920
1/2 P4C $9,530 $8,200 $9,020 $3,050 $12,410 $9,410
1/3rd $6,660 $5,730 $6,290 $2,130 $8,680 $6,580
1/6th $3,480 $3,000 $3,300 $1,120 $4,540 $3,440
WOMAN’S DAY
P4C $8,560 $8,710 $10,050 $3,570 $12,740 $9,550
1/2 P4C $4,490 $4,580 $5,280 $1,870 $6,690 $5,020
1/3rd $3,140 $3,200 $3,690 $1,310 $4,680 $3,500
1/6th $1,640 $1,670 $1,930 $690 $2,450 $1,840
H E A R S T W O M E N ’ S T R AV E L G R O U P
PRINT OPPORTUNITIES
2022 CLOSING & ON-SALE DATES
HEARST
WOMEN'S COUNTRY GOOD WOMAN’S
TRAVEL GROUP LIVING HOUSEKEEPING DAY
ISSUE CLOSING ON-SALE DATES
February 11/03/21 01/04/22 01/18/22 01/18/22
(J/F for GH, CL and WD)
March 12/01/21 02/01/22 02/22/22 02/22/22
April 01/06/22 03/01/22 03/22/22 03/29/22
May 02/03/22 04/05/22 04/26/22 04/26/22
June 03/17/22 05/10/22 05/24/22 05/24/22
(J/J for WD)
July 04/18/22 06/14/22 06/28/22 —
(J/A for GH and CL)
August 05/24/22 — — 07/26/22
(A/S for WD)
September 05/27/22 08/02/22 08/16/22 —
October 07/11/22 09/06/22 09/20/22 09/20/22
November 08/03/22 10/04/22 10/25/22 10/25/22
December 09/06/22 11/08/22 11/22/22 11/29/22
FIXED REGIONAL TRAVEL SECTIONS APPEAR IN THE APRIL, MAY AND OCTOBER ISSUES.
COUNTRY LIVING AND GOOD HOUSEKEEPING RUN A DOUBLE ISSUE IN JANUARY/FEBRUARY 2022 AND JULY/AUGUST 2022.
WOMAN’S DAY RUNS A DOUBLE ISSUE IN JANUARY/FEBRUARY 2022, JUNE/JULY 2022, AND AUGUST/SEPTEMBER 2022.
H E A R S T W O M E N ’ S T R AV E L G R O U P
PRINT OPPORTUNITIES
2022 PRODUCTION SPECS
COUNTRY GOOD WOMAN’S
SIZE LIVING HOUSEKEEPING DAY
One-sixth vertical 2 3/8” x 4 5/8” 2 3/8” x 4 5/8” 2 1/16” x 4 7/16”
One-third vertical 2 3/8” x 9 7/16” 2 3/8” x 9 7/16” 2 1/16” x 9 1/16 ”
One-third square 5” x 4 15/16” 5” x 4 15/16” 4 1/4” x 4 7/16”
One-half horizontal 7 1/2” x 4 5/8” 7 1/2” x 4 5/8” 6 1/2” x 4 7/16”
Two-third vertical 4 13/16” x 9 7/16” 4 13/16” x 9 7/16” 4 1/4” x 9 1/16”
Full-page bleed 8 1/2” x 10 3/4” 8 1/2” x 10 3/4” 7 3/4” x 10 3/4”
Full-page non-bleed 7 3/4” x 10” 7 3/4” x 10” 7” x 10”
Full-page trim 8 1/4” x 10 1/2” 8 1/4” x 10 1/2” 7 1/2” x 10 1/2”
FOR PRODUCTION QUESTIONS
Please reach out to:
HEARST WOMEN’S TRAVEL GROUP
Javier Aguilar
faguilarflor@quad.com
414.622.2872
FOR PRINTING SPECIFICATION
Please visit http://ads.hearst.com
Upload all materials to: http://ads.hearst.com
Acceptable file format: PDF/x-1a, 1 SWP proofH E A R S T W O M E N ’ S T R AV E L G R O U P PRINT OPPORTUNITIES CUSTOM REGIONAL PAGES As an alternative to the fixed regional sections, your destination’s supplied brand ads will be delivered to the HWTG audience in the issue of your choice and targeted to your desired states. Full-page ads only.
H E A R S T W O M E N ’ S T R AV E L G R O U P
PRINT OPPORTUNITIES
CUSTOM NATIVE CONTENT INTEGRATION
The HWTG invites your destination to engage with our audience through trusted
native content that is created by our editors, and delivered in each brand’s unique
voice. Content includes “Created by Brand for Advertiser” identification.
COUNTRY LIVING
Small Town Saturday Native Page
In each issue, Country Living’s editors
highlight things to do on a Saturday in a
small town in a three-page editorial column
called Small Town Saturday. Our editorial
team can shine a spotlight on a town in your
state/region that aligns with the featured
small town (e.g. Also Be Sure to Check Out…)
with a custom native page that embracing
the charms of the little-town lifestyle.
Cost:
$17,500 net
GOOD HOUSEKEEPING
Native Editorial Tout in The Good Stuff
In each issue, Good Housekeeping’s editors highlight tips,
events, and other noteworthy items in our front-of-book
section, The Good Stuff. Good Housekeeping will give travel
partners the opportunity for our editorial experts to weigh in
on their favorite things about your destination—from hiking
trails and museums to restaurants and entertainment/
amusement—within a custom native tout. A clear call-to-
action can drive readers to your site destination for more
information and travel inspiration ideas!
Cost: $30,000 net
WOMAN’S DAY
Native Editorial Tout in Happy Place
In each issue, Woman’s Day’s editors highlight something
or someplace that is happy-making within our Happy Place
column. Woman’s Day will create a custom native tout that
focuses on the magazine’s perspective on your destination
which may include where to eat, what to do and/or points
of interest…all through the lens of celebration, ensuring
that a good time will be had by all!
Cost: $15,000 net
NOTE: All ideas are subject to change and final editorial approval; and available on a first-come, first-served basis.H E A R S T W O M E N ’ S T R AV E L G R O U P
DIGITAL OPPORTUNITIES Click Product
Name for Live
Example
REACHING YOUR TRAVEL PROSPECTS ONLINE
The HWTG will deliver an effective digital campaign in a brand-safe environment that leverages
our trusted relationship with our audiences. Elements may include co-branded or sponsored
content, high-impact ad units, social amplification, data-informed targeting, and more.
CONTENT
Custom Content: Sponsored Content: Native Newsletter Spotlight:
Custom co-branded content Your destination can Engage with Hearst’s loyal,
piece using stock or supplied sponsor existing travel leaned-in reader-base through
imagery that will exclusively content with 100% ad SOV. a high-impact integration into
focus on Destination’s state Minimum Step-In: $50K net an editorial newsletter that
and includes 100% ad SOV. links to Destination’s site.
Minimum Step-In (no video): Minimum Step-In: $35K net
$75K net; Minimum Step-in
(with video): $150K
Newsletter ROS:
Destination’s supplied ads run
rotationally within newsletter/s.
Minimum Step-In: $25K net
HIGH-IMPACT AD UNITS
Premium Super Hero Ad Unit: Native Assembly Ad: Pre-Roll Sponsorship:
Versatile ad unit with high Showcase and distribute your Hearst pre-roll offers your
engagement that drives destination’s provided video or destination an opportunity to
readers to Destination’s image assets with this align with Hearst’s engaging
website through clear and templated, scroll-stopping, and and successful editorial video
prominent calls-to-action. effective ad experience. franchises and other video
Minimum Step-In: $25K net Minimum Step-In: $25,000 net content.
Minimum Step-In: $25,000 netH E A R S T W O M E N ’ S T R AV E L G R O U P
DIGITAL OPPORTUNITIES
SOCIAL IMPACT
SharePost Ad:
Give your social assets additional value
and reach, as well as drive new follower
acquisition, by integrating your
Instagram imagery into this mobile-only
unit. Displayed in a carousel format,
users can scroll through up to four
curated images before clicking out to
engage with your brand directly on
your Instagram channel.
Minimum Step-In: $25,000 net
Instagram Post/Slideshow: Declared Data Unit:
Align with our influential Immersive, interactive
editorial voice on a highly- information-capture unit on
engaged platform— Instagram. Custom-designed
Instagram! HWTG will to engage users and collect
create a custom Instagram their volunteered first-party
post (e.g. flat image, data for use by your
meme, animated meme) Destination. Upon
from the host brand’s completion of a quiz, users
Instagram handle. enter their email addresses
Minimum Step-In: $50K net for offers or prizes.
Minimum Step-In: $75K net
DATA-INFORMED TARGETING
Hearst is one of the largest data aggregators on the Internet—Top 10. Leveraging this
first party data, Hearst can identify the optimal audience, target them, and retarget them
to inspire them to travel.
• Audience Targeting: Hearst can identify and create a custom audience segment
informed by thousands of actions and hundreds of categories, interests and
psychographics. Audience segment examples include: travel intender, adventure
traveler, budget traveler, business traveler, honeymoon traveler, and luxury/affluent
traveler
• Content Targeting: The HWTG can align your destination’s messaging with relevant
pieces of exiting editorial content, such as travel, art & culture, foodie, etc.
• Geo-Targeting: Honing-in on your destination’s key markets, Hearst can layer in DMA
targeting, instilling awareness amongst key consumers
Note: Targeting is subject to inventory availability.H E A R S T W O M E N ’ S T R AV E L G R O U P
ADDED VALUE The HWTG is a
leader in cost per
lead, generating
nearly 4 million
qualified leads to
GREAT GETAWAYS GUIDE: GENERATING QUALIFIED LEADS HWTG destinations
Country Living, Good Housekeeping, and Woman’s Day have come in the past 9 years!
together to create the Great Getaways Guide, an in-magazine and online
reader service program designed to generate qualified leads. Media
commitment required.
READER SERVICE PAGE AND BRC
The Great Getaways Guide reader service page and
BRC run in the April, May, and October issues of all
three magazines, with circulation coinciding with each
magazine’s regional travel section. Readers request
travel information via phone, fax, and adjacent BRC.
• Standard Listing: Destination name
• Featured Destination: Destination name, image or
logo, and copy
• BRC: Corresponding check box in BRC
READER SERVICE SITE
All three in-magazine reader service pages drive traffic
to GreatGetawaysGuide.com, where readers learn
more about the destinations, request info, enter
sweepstakes, and download guides.
• Standard Listing: Destination name, up to 150
characters of copy, logo or image
• Featured Destination: Destination name, up to
1,500 characters of copy, logo or image
Featured Destination on GGG.com Standard Listing
on GGG.com
Source: IMS eBasket 2013–2021H E A R S T W O M E N ’ S T R AV E L G R O U P ADDITIONAL OPPORTUNITIES GREAT GETAWAYS GUIDE CUSTOM SWEEPSTAKES Sponsor a sweepstakes to win a trip to your destination, resulting a significant presence in-magazine and online, and generating strong lead results. Destination to provide sweepstakes prize (airfare, accommodations, itinerary) valued at $1,000 minimum. HWTG will provide a database of entrants who have opted-in to receive further info from Destination. Media commitment required. GGG PRINT ANNOUNCEMENT Sweepstakes will be announced in an in-magazine listing on the Great Getaways Guide page in GH, WD, and CL that encourages readers to enter the sweepstakes on GreatGetawaysGuide.com. Includes supplied image, logo, and URL GGG ONLINE ANNOUNCEMENT HWTG will create a custom sweepstakes entry page on GreatGetawaysGuide.com. Includes supplied image, logo, copy, and link to your destination’s site. VIRTUAL MEET THE EDITORS MEETING The HWTG offers a virtual meeting opportunity as a way to facilitate conversation about your destination with our editorial team. Additional costs will apply. • Destination may host a virtual editorial video meeting, where you can cultivate authentic conversations with Hearst’s elite editorial talent, showcase your destination, and reinforce your messaging. • Editorial talent (total of 2–4 editors across CL, GH, WD) will be hand-selected to bring expertise that best aligns with Destination’s initiatives. • In addition, HWTG will invite, but cannot guarantee, other Hearst editors outside of the HWTG to attend the meeting
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