TOWARDS A SAFER FUTURE 2.2019 - WHY TRAFFIC SAFETY IS KEY TO DRIVING PROSPERITY

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TOWARDS A SAFER FUTURE 2.2019 - WHY TRAFFIC SAFETY IS KEY TO DRIVING PROSPERITY
ST O R I E S F R O M T H E WO R L D O F T H E V O LV O G R O U P

                                                                            AR INSIDE!

                                                                   2.2019

   TOWARDS
A SAFER FUTUREWHY TRAFFIC SAFET Y IS KEY TO DRIVING PROSPERIT Y
TOWARDS A SAFER FUTURE 2.2019 - WHY TRAFFIC SAFETY IS KEY TO DRIVING PROSPERITY
ED I T O R I A L

    A safe work environment –
    for everyone

    A
                                   we are responsible
                     S A C O M PA N Y,                                                unable to make their deliveries in time. It makes
                 for our work environment. All of you                                 no difference how advanced our logistics systems
                 who work for the Volvo Group must                                    are if people cannot travel on the roads.
                 feel safe when you go to work. For this                                 The Volvo Group’s principal contribution
                 reason, it is incredibly important that                              to reversing these developments is to offer
    we work proactively and jointly to minimise the                                   qualitative, innovative products that reduce both
    risks and avoid accidents at our workplaces.                                      the number of accidents and their consequences.
       As a global supplier of transport solutions, we                                In addition to this, we are working in other
    also have a unique opportunity to contribute                                      ways to drive safety agendas forward. Our
    both to a safer work environment for the drivers                                  experts are investigating the causes of real-
    and operators who use our products and to a                                       life accidents to enable us to continuously
    safer traffic environment for people all over the                                 develop better solutions. We are training drivers
    world.                                                                            and schoolchildren in traffic safety, we are
       As things stand, the number of road fatalities is                              contributing to UN partnerships and we are
    continuing to rise. One example is India, where                                   attempting to influence political decisions so that
    the economy is expanding rapidly, together                                        they move in the right direction.
    with an increase in both the population and                                          We have an ambitious long-term objective
    urbanisation. As a result, the need for transport is                              when it comes to safety:
    increasing and there are more vehicles and people                                 we want there to be zero
    on roads and streets that are not always adapted                                  accidents involving products
    to suit the new situation. Taken as a whole,                                      from the Volvo Group. This
    this is leading to the deaths of at least 150,000                                 is clearly an objective worth
    people in traffic in India every year. The same                                   fighting for – together.
    developments can be seen in many other places
    worldwide.
       These figures are terrible and it goes without
    saying that the most important reason for
    working on traffic safety is to reduce the level
    of human suffering. However, even in cases in
    which an accident only causes material damage,
    the result is often that the traffic comes to
                                                                                      MARTIN LUNDSTEDT
    a complete standstill, something that affects                                     PRESIDEN T AND CEO,
    everyone – including our customers who are                                        V O LV O G R O U P

    VOLVO GROUP MAGAZINE is aimed at all the co-workers within the Volvo Group. It is published five times a year in Swedish, English, German, French, Portuguese for Brazil,
    Polish, Russian, Japanese, Dutch, Korean, Thai, Chinese and Spanish. P R I N T R U N approx. 75,000 copies A D D R E SS Volvo Group Magazine, Volvo Group Headquarters, Dept
    AA13400, VLH6, SE-405 08, Göteborg, Sweden P H O N E +46 (0)31 66 00 00 E - M A I L groupmagazine@volvo.com E D I T O R R E S P O N S I B L E U N D E R SW E D I S H P R E SS L AW
    Tobias Wilhelm E D I T O R - I N - C H I E F Tobias Wilhelm E D I T O R S Åsa Alström, Lotta Bävman, Monika Voland and Linda Joneland. A Group-wide Editorial Network also contributes
    content. M A R K E T L A N G UAG E R E V I E W Tobias Wilhelm E D I T O R I A L P R O D U C T I O N Spoon (project team: Marcus Olsson, Linda Swanberg, Jimmy Håkansson, Nic Townsend, Pernilla
    Stenborg, Ken Niss, Sofia Hammarin) P R I N T E D BY LSC Communications C H A N G E O F A D D R E SS Contact your local HR T R A N S L AT E D BY Jeanette Kliger

2   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
TOWARDS A SAFER FUTURE 2.2019 - WHY TRAFFIC SAFETY IS KEY TO DRIVING PROSPERITY
L IS SUE
SP EC IA
          s
46 page c                                                         2.2019
on traf fi
 safety!

                           08

                           Deadly roads
                           Road traffic injuries are a
                           leading cause of death in
                           South Africa. Volvo Group
                           Magazine takes a look at
                           reasons behind poor road
                           safety and what is being
                           done to turn things around.

08
                           20 Route cause
                                 On the road and behind the
                           scenes with the Volvo Accident
                           Research Team.

                           28 Vision zero
                                  Better vision from truck cabs is
                           a key part of the plan to increase safety
                           on London’s streets.

                           54 Niu and you
20                    28         Volvo Group’s new head of HR,
                           Diana Niu talks about her vision and
                           personal story.

                           58 Doing what works
                                  In Finland, new ways of working
                           have cut accident rates by 60 per cent
                           at Volvo Trucks’ workshops.

                           ALWAYS INSIDE
                           4 START
54                    58   64 INSIGHTS
                           68 COMPETITION

                              V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9   3
TOWARDS A SAFER FUTURE 2.2019 - WHY TRAFFIC SAFETY IS KEY TO DRIVING PROSPERITY
start                                     AROUND THE WORLD WITH THE VOLVO GROUP

                                                                                                                                                        PHOTO: SÖREN HÅKAN LIND
                                                                                                                Therese Björkdahl Nilsson in
                                                                                                                discussion with some of the
                                                                                                                engineering students that
                                                                                                                attended the event.

                                                                                                                                     19%
                                                                                                                                  of all employees in
                                                                                                                                 the Volvo Group are

        Seeking more
                                                                                                                                         women

                                                                                                                  20%
        female engineers
                                                                                                                of all managers in
                                                                                                               the Volvo Group are
                                                                                                                       women

    W H AT I S T H E reality for female                 “As a company, we need diversity,”              most sought-after skills are creativity,
    managers operating within a global               says Therese Björkdahl Nilsson,                    adaptability and teamwork. And the key
    organisation in an ever-changing                 Director of Process & IT at Volvo GTT,             to that is diversity.”
    world? That was the million-dollar               and one of the participants at the panel              The event also emphasised the
    question that attracted attendees to             discussion. “We can’t turn a blind eye             Volvo Group Graduate Programme
    the Volvo Group’s event on sustainable           to the fact that women encompass half              as an effective springboard for any
    female leadership in Gothenburg,                 of the world’s population. According               engineering students interested in a
    Sweden, on January 22.                           to the World Economic Forum, the                   career within the Volvo Group.

                                                                                        Volvo CE goes electric
      How to see AR                                                                     on smaller machines
                      Page 24–25 in this magazine                                                     VOLVO CE WILL launch a fully electric range
                                                             P H O T O : V O LV O C E

                      use Augmented Reality to                                                        of compact wheel loaders and compact
                      enhance the experience.                                                         excavators in 2020. The first customer
                      Download or update the app                                                      pilots started in conjunction with the
                      Volvo Group AR Stories, and                                                     Bauma fair in April. “The technology is
      follow the instructions.                                                                        now sufficiently robust and this, together
                                                                                                      with changes in customer behaviour and
                                                                                                      a heightened regulatory environment,
                                                                                                      means that now is the right time to
                                                                                                      commit to going electric,” comments
                                                                                                      Melker Jernberg, President Volvo CE.

4   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
TOWARDS A SAFER FUTURE 2.2019 - WHY TRAFFIC SAFETY IS KEY TO DRIVING PROSPERITY
ES O N
Building for

                                                                                                                                                                                                    RIKA THUR
the future in France

                                                                                                                                                                                          PHOTO: UL
A NEW BUILDING      gathering around 1,000 colleagues from GTT and GTP
teams in Saint Priest, Lyon is on its way. This new modern work environment
will be better adapted to the teams’ needs to develop projects and enhance
collaboration. The building is scheduled to open in Q1 2021.

                                                                                        I L LU ST R AT I O N : R E N AU LT T R U C K S
                                                                                                                                         H EL L O. . .

                                                                                                                                         … Camilla Falk Berkander
                                                                                                                                         Senior Buyer at Volvo Group Merchandise
                                                                                                                                         Services (VGMS)

                                                                                                                                         What is VGMS’s role?
                                                                                                                                            “VGMS was set up to produce
                                                                                                                                         merchandise for the Volvo Group’s brands.
                                                                                                                                         Our range includes textiles, toys, pens, coffee
                                                                                                                                         mugs, bags and so on. We are working
                                                                                                                                         strategically to build the brands and we also
                                                                                                                                         apply the same values and development
         THE NUMBER                      ElectriCity takes to the                                                                        processes as the Volvo Group uses for trucks

    23
                                         water with Volvo Penta                                                                          and construction equipment, for example.”

                                         V O LV O P E N TA I S entering Gothenburg’s                                                     How do you work on sustainability and
                                         ElectriCity project with a plan to                                                              environmental issues?
                                         introduce an electric ferry service, adding                                                        “This is something on which we are
                                         to the city’s existing electric bus service.                                                    incredibly focused. I have been involved
                                         Aimed to be the model of future clean                                                           since the start in 2008 and I have been
    is the factor by which texting       urban development, the new electric-                                                            working to put sustainability on the agenda.
      while driving increases the        powered ferry will link both sides of the                                                       We have done some fantastic dvelopment
            risk of crashing!
                                         Göta River.                                                                                     and we are proud that we are currently
                                                                                                                                         able to offer an almost total GOTS (Global
                                                                                                                                         Organic Textile Standard) and GRS (Global
                                                                                                                                         Recycle Standard) accredited textile range.”
                                                                                          P H O T O : R E N AU LT T R U C K S

   Training on the go                                                                                                                    Can you give us a concrete example of
                                                                                                                                         how you are making a difference?
    S I N C E 2 0 1 2 , R E N AU LT Trucks has                                                                                              “Well, one new feature this year is that
    deployed a mobile training unit and                                                                                                  we are collecting the waste from cotton
    sent volunteer staff to WFP offices                                                                                                  production for T-shirts and polo shirts and
    in Africa to share skills and train local                                                                                            re-using it with recycled PET bottles. This
    teams. This has resulted in fifteen                                                                                                  results in a mixture of cotton and polyester
    training sessions, held in twelve                                                                                                    with really wonderful quality. As both
    African countries, training a total of                                                                                               materials are recycled, producing a new
    two hundred workshop staff.                                                                                                          T-shirt takes just one litre of water instead of
        Boosted by this positive result,                                                                                                 2,000 litres!”
    the partnership is now renewed for a
    further three-year period.                                                                                                                Read more about work on sustainability at
                                                                                                                                              merchandise.volvogroup.com/sustainability

                                                                                                                                                 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9                        5
TOWARDS A SAFER FUTURE 2.2019 - WHY TRAFFIC SAFETY IS KEY TO DRIVING PROSPERITY
start                                    AROUND THE WORLD WITH THE VOLVO GROUP

                                                             PHOTO: UD TRUCKS
                                                                                Home away
                                                                                from home
                                                                                V O LV O T R U C K S A D D S an
                                                                                ergonomically advanced
                                                                                workstation to its VNL 760,
                                                                                740 and VNX 740 models,
                                                                                providing a flexible living
                                                                                environment for thousands

    Model updates                                                               of drivers who make their
                                                                                homes on the road. “This

    from UD Trucks
                                                                                advanced workstation is the
                                                                                latest example of the emphasis
                                                                                we place on enhancing
    U D T R U C K S H A S added a new 8-liter engine                            driver comfort and driver
    model to its heavy-duty flagship Quon. The 8-liter                          productivity,” says Allison
    engine achieves a 300 kg weight reduction,                                  Athey, Product Marketing
    which is an answer to the needs of logistics                                Manager at Volvo Trucks
    operators who require load efficiency over short                            North America. “The ability to
    and medium distances. Also, the new Quester                                 create an exceptional all-in-
    has been launched in South East Asia, targeting                             one living space and working
    emerging markets with ESCOT automated manual                                environment is essential to
    transmission and the latest telematics to help                              attracting and keeping drivers.”
    resolve issues like rising fuel costs, driver shortage
    and productivity.

                                                                                         Coach of the Year in Spain
                                                                                         V O LV O’ S N E W LO N G - H AU L coaches have won the Long-
                                                                                         haul Coach of the Year Award 2019 in Spain. The jury
                                                                                         highlighted the characteristics of the coaches in terms of
                                                                                         safety, comfort, driveability and productivity. “It is always
                                                                                         an honour to receive a prize of this calibre, and we see it
                                                                                         as proof of the hard work that has gone into bringing out
                                                                                         the fine qualities that our new coaches have,” says Jaime
                                                                                         Verdú, Sales Manager at Volvo Buses Spain.

    P H O T O : V O LV O B U S ES

    Redesigned X3‑45 motorcoach presented
                                                                                                                                                         P H O T O : P R E V O ST

    P R E V O ST ’ S R E - ST Y L E D X 3 - 4 5 has    consumption. “We hope that our customers
    achieved a remarkable decrease in highway          will be as excited as we are with the
    fuel consumption of up to ten per cent.            changes and improvements we have made
    The Volvo D13 engine, as well as Prevost’s         to this iconic model, that will positively
    proprietary Electric Fan Drive system to           impact their bottom line,” says Prevost
    cool the engine with less energy, accounts         Vice President/General Manager, Francois
    for a further three per cent reduction in fuel     Tremblay.

6   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
TOWARDS A SAFER FUTURE 2.2019 - WHY TRAFFIC SAFETY IS KEY TO DRIVING PROSPERITY
P H O T O : A R N E E D ST R Ö M
                                                                                                      EDITOR’S NOTE

                                                                                                     Hope for
                                                                                                     the human factor

                                                                                                     E
                                                                                                                A R T H A N D C R U S H E D glass fly round my
                                                                                                                face. There is the sound of metal being
                                                                                                                crushed like an enormous can. My field
                                                                                                                of vision rotates in time with the vehicle
                                                                                                                spinning. Everything is in slow-motion and I
                                                                                                     am surprised by the number of thoughts that I manage
                                                                                                     to note. We land on the roof in a ditch and are left
                                                                                                     hanging upside down in our seat belts.
                                                                                                        There is complete silence. I suddenly remember
                                                                                                     learning that many people are injured if they unbuckle
                                                                                                     their belts in this situation. I turn over using my arms
                                                                                                     and crawl through the passenger window, miraculously
                                                                                                     without a scratch.
                                                                                                        This happened during the space of a few seconds
                                                                                                     following a simple mistake and, even if it took place
                                                                                                     more than 20 years ago, I still remember it vividly.
                                                                                                     Although the statistics that are presented in this issue
                                                                  P H O T O : M AC K T R U C K S

                                                                                                     speak for themselves, it is difficult to comprehend
                                                                                                     that so many people are killed on the road all over the
                                                                                                     world. This memory helps me understand that it only
                                                                                                     takes a second to go from being a human being made
                                                                                                     out of flesh and blood to a statistic.

                                                                                                     T H E H U M A N FAC T O R causes 90 per cent of all
                                                                                                     accidents. The decisive factor to reverse the trend in
                                                                                                     terms of traffic fatalities will also be human beings,
                                                                                                     regardless of whether this involves improved education
                                                                                                     and training, vehicle safety or autonomous vehicles.

New partnership
                                                                                                     While working on this magazine, we
                                                                                                     have come into contact with so
                                                                                                     many skilled individuals, who care
for zero emissions                                                                                   enormously about safety, and devote
                                                                                                     their working lives to ensuring
M AC K T R U C K S W I L L partner with Republic Services to                                         that we all arrive safely. I hope this
build and operate a fully electric Mack LR refuse truck to                                           magazine will help to highlight some
help their fleet achieve zero emissions goals. For refuse                                            of their incredible work. I will be using
hauling companies, the ability to operate quietly during                                             what I have learned and I hope
the early morning hours is an attractive feature of electric                                         you will too.
vehicles. Mack announced in early 2018 that the New York
City Department of Sanitation (DSNY), one of Mack’s largest                                          TOBIAS WILHELM,
customers, also will test a fully electric Mack LR model, which                                      EDITOR IN CHIEF
will be operational in 2019.

                                                                                                                          V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9   7
TOWARDS A SAFER FUTURE 2.2019 - WHY TRAFFIC SAFETY IS KEY TO DRIVING PROSPERITY
TR AFFIC SAFE T Y

    Risky roads

8   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
TOWARDS A SAFER FUTURE 2.2019 - WHY TRAFFIC SAFETY IS KEY TO DRIVING PROSPERITY
Road traffic accidents represent the eighth
leading cause of death globally and yet
the issue does not receive the attention it
deserves. In South Africa, 14,000 people die
on the the roads every year.
TEXT   G Ö R R E L E S P E LU ND   PHOTO   A NDREA S K A RLSSON

                                                                      Early morning rush hour in Cape
                                                                      Town, South Africa. Commuters often
                                                                      spend more than an hour in traffic to
                                                                      get to the city centre. Travelling by
                                                                      minibus is one of the most common
                                                                      ways to commute.

                                                                  V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9   9
TOWARDS A SAFER FUTURE 2.2019 - WHY TRAFFIC SAFETY IS KEY TO DRIVING PROSPERITY
TR AFFIC SAFE T Y

     Godfrey Klaas lives in Langa outside Cape Town and he says that every day he is confronted by the dangers in road traffic. He has personally been
     involved in some serious road accidents.

                                T
                                                   H E M I N I B U S E S , O R taxis as they   us head on. Our driver tried to avoid a collision
                                                   are called here, dart out from              but lost control of the vehicle and we overturned,
                                                   the taxi rank in Langa, the oldest          rolling three times. No one died,. but most of the
                                                   township in Cape Town. They                 passengers were hurt. My cousin broke both her
                                                   quickly intermingle with the rest           legs, so, in a sense, I was lucky,” Godfrey Klaas says.
                                                   of the traffic, weaving their way              Although the minibuses are not considered
                                                   between cars, pedestrians and               safe, many commuters have no other choice but
                                students on their way to school.                               to use them to get to work or school.
                                   “They have put up speed bumps on some of
                                the main roads in Langa, but the taxi drivers                  A N D R É P R E T O R I U S D E S C R I B E S the taxis as ”big
                                don’t care. They never slow down,” says Godfrey                culprits in the lack of road safety”. He is a bus
                                Klaas, an entrepreneur in Langa.                               driver on passenger coaches and travels several
                                   One big problem on South African roads,                     thousand kilometres every year.
                                he says, is that people drive very long distances                 “The biggest challenge on the roads is
                                without resting. A few years ago, he was involved              inconsiderate drivers who don’t adhere to the
                                in an accident between two minibuses. The scars                rules,” he says.
                                are still visible on his arms and his back hurts as a             In his job, André Pretorius sees a lot of crashes
                                result of the impact.                                          and many sites where crosses have been put up
                                   “I was in a taxi going from Cape Town to the                next to the road to honour an accident victim.
                                Eastern Cape. It’s about 1,300 kilometres and the                 “The crashes don’t really affect me, but they
                                driver doesn’t usually stop to sleep. In the early             do create some kind of stress because I transport
                                hours of the morning, another taxi approached                  people. In the back of my head there is always

10   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
Over one million vehicles on
                                                                                                         South African roads are either
                                                                                                         unroadworthy, unlicensed, or both.

                                                                                  the thought that I have their lives in my hands,”
                                                                                  André Pretorius says.
                                                                                     In 2017, approximately 14,000 people died
                                                                                  on South African roads. That is the equivalent of
                                                                                  25.9 people per 100,000 population, which is a
                                                                                  slightly lower figure than most of its neighbouring
                                                                                  countries, but much higher than most North
                                                                                  African countries. Comparable data for the US
                                                                                  are 12.4 people per 100,000 population and, for
                                                                                  India, 22.6 people per 100,000 population.
                                                                                     Globally, the fatalities on the world’s roads
                                                                                  now stand at 1.35 million per year and, although
                                                                                  progress has been made, in a number of areas it is
                                                                                  simply not fast enough.
                                                                                     Cape Town is the capital of the Western
                                                                                  Cape Province, where the traffic department is
                                                                                  renowned for its work on increasing road safety.
                                                                                     “When we started to study our road situation
                                                                                  in depth, we saw that a lot of people were killed
                                                                                  over the weekends due to drunk driving. So, we
Bus driver André Pretorius says that irresponsible drivers are the most serious   launched what we call a Weekend Alcohol Blitz
problem on the roads of South Africa.                                             Programme,” says Kenny Africa, Chief Director

                                                                                                V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9   11
TR AFFIC SAFE T Y

                      Yolande Baker
          E X ECU T IVE DIREC TOR , CHILD SAFE, C APE TOWN

          “Child Safe focuses on road safety in three
          of our programmes. The aim is to make
          it safer for children to travel to and from
          school. To reduce the risks on our roads,
          drivers should drive more slowly and look
          out for pedestrians. Traffic officers must
          also be more visible and implement our
          laws, especially for speeding and drink-
          driving. Prevention work is not something
          you can do only sometimes, to be
          effective it needs to be there all the time
          as a constant reminder.”

     for Traffic Management for the Western Cape
     Government.
        Every weekend, the provincial traffic
     department sets up roadblocks and some 7,500
     people are screened in an effort to curb drunk
     driving*. Since the programme started in 2010,
     more than 11,000 arrests have been made. The
     programme is being conducted in addition to the
     department’s random breath-testing activities,
     Kenny Africa adds.
        Anyone found over the limit will be taken into
     custody on the spot.
        And it works. The annual number of road
     fatalities in the province has decreased from
     1,446 in 2010 to 1,236 in 2017, according
     to statistics from Road Traffic Management
     Corporation (RTMC).
        Another provincial initiative is the Fatigue
     Management Programme. During Christmas
     and Easter, special stop points are set up on the
     busiest roads.                                          Every year, 14,000 people die on the roads of South Africa.

12   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
Outside Kuyakhanya Primary, volunteers
                                                                   Sylvia Daraza and Soyiso Siyikili are
                                                                   working to make sure that the children
                                                                   cross the road safely on their way to the
                                                                   first lessons of the day.

   “If a driver looks or acts tired, the traffic         alone, about 18,000 people cross the freeways
officers take the vehicle keys and ask the driver to     daily instead of using the safer overhead bridges.
go and sleep for a few hours. At these stops, we            Andley Wu, sub-head of Research and
also have paramedics who can test blood sugar            Development at the RTMC, specialises in
levels and blood pressure levels. Most vehicles          behavioural research.
that we pull over are transport vehicles, either for        “A lot of things contribute to the deaths on our
goods or for passengers,” Kenny Africa says.             roads, it is not just the way we drive. Many of the
                                                         problems boil down to our socio-economic history
I N S O U T H A F R I CA , just like in Europe, 18- to   and a lack of interpersonal respect,” he says.
34-year-old males are the most likely to be                 South Africa has diverse cultures, one of the
involved in a car crash. But the most vulnerable         widest income gaps in the world and a history of
group on the African continent is pedestrians. In        racial segregation. Owning a vehicle has become
South Africa, pedestrians account for 38 per cent        a status symbol for people from previously
of the total road deaths. In the Cape Town area          disadvantaged communities, but there is a lack of

                                                                        V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9   13
TR AFFIC SAFE T Y

                                                                                          are very few baselines to measure against. A
                                                                                          lot of the things we do are therefore based on
                                                                                          anecdotal evidence, which means that we are
                                                                                          attacking a problem without really knowing what
                                                                                          causes it. And we don’t get the results we desire,”
                                                                                          says Andley Wu.

                                                                                          W H E N T H E M O R N I N G sun rises over Crossroads,
                                                                                          just outside Cape Town, Dilo Nombila is already
                                                                                          on her bus. She has been driving school buses
                                                                                          for almost a decade and is one of 800 drivers
                                                                                          enrolled in the Safe Travel to School Programme
                                                                                          organised by Child Safe, an organisation working
                                                                                          for children’s safety.
                                                                                             “They have a special programme for drivers.
                                                                                          When I got my licence, I didn’t learn enough
                                                                                          about road safety. Now I’ve become a more
                                                                                          observant driver,” she says.
                                                                                             Every day she picks up 22 schoolchildren from
     Dilo Nombila has been driving a school bus for almost a decade. Children and young   their homes and takes them to school. In the
     people board Dilo Nombila’s school bus as it travels through the poor suburbs of     afternoon, she drives them back again.
     Cape Town.
                                                                                             At one of the primary schools in Crossroads,
                                                                                          two adult volunteers stand with stop signs at the
                                                                                          pedestrian crossing to help the children cross the
                                education and little awareness of road safety.            road safely. This is also a Child Safe initiative. The
                                   “When they get a licence, people learn how             principal, Simo Rayi, explains why he wanted his
                                to obey certain rules, but not how to drive and           school to be part of the programme.
                                handle a motor vehicle. They are not taught to be            “We’ve got 1,700 children at this school
                                socially responsible.”                                    and most of them walk to get here. The roads
                                   For the past 10 years, the number of fatalities        are busy and narrow. I’d like to see increased
                                on South African roads has been more or less              awareness in the community as a whole, because
     SOUTH AFRICA               stagnant. To get the numbers down, a multi-               almost every year there is a serious injury, or we
                                pronged approach is needed where education,               have to bury a child killed in traffic.”
     Name: Republic of
     South Africa (RSA)
                                vehicle standards, legislation, human behaviour
     Capital: Pretoria
                                and better law enforcement all have to be
     (administrative),          considered, argues Andley Wu.
                                                                                          *In South Africa, the legal limit for driving is a breath alcohol
     Cape Town                     “One major problem is the lack of research in          content of 0.24 mg per 1,000 ml, or a blood alcohol limit of
     (legislative),             this field. When we develop a campaign, there             0.05 g per 100 ml.
     Bloemfontein
     (judicial)
     Government type:
     Parliamentary
     Republic
     Population: approx.
     55 million
     Languages: 11                                    Chris Bangira
     official languages.                              B A R I S TA , C A P E T O W N
     English is the                   “South African roads are good, but people
     administrative
     language.                        drive without a licence and under the influence
                                      of alcohol. That’s our biggest problem. What’s
                                      more, many minibus drivers don’t respect
                                      pedestrians and a lot of young people are
                                      killed. To improve safety, we need more
                                      awareness, better education for drivers and
                                      stricter punishments for those not obeying the
                                      rules.”

14   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
P H O T O : V O LV O G R O U P S O U T H E R N A F R I C A

                                                                                                                                                                                                                        PHOTO: XXXXXXX
                                                             The Volvo Group Driver Learnership programme helps unemployed truck drivers in South Africa to re-enter the industry at the same time as it improves
                                                             the ability of skilled drivers. The first participants will graduate in mid-2019.

                                                             Lessons in safety
                                                             In all countries, education                        pedestrian deaths remain a major                   more drivers with the necessary skills
                                                                                                                concern in South Africa, our job is not            will benefit the country, the industry,
                                                             and awareness are vital to                         done,” says Marcus Hörberg, Vice                   the economy, our business and the
                                                             improving traffic safety. Here                     President Volvo Group Southern Africa.             community as a whole. It’s a win-win
                                                             are three initiatives from                                                                            for everyone involved.”
                                                                                                                       Heavy Duty Driving School
                                                             Volvo Group Southern Africa                         2     for Women                                          Volvo Group Driver Learnership
                                                             that are trying to bring the                       A critical shortage of skilled commercial
                                                                                                                                                                    3     Another attempt to improve the
                                                             road toll down.                                    drivers is believed to be one of the               availability of skilled drivers is the Volvo
                                                                                                                contributing factors to South Africa’s             Group Driver Learnership programme,
                                                                    Stop, Look, Wave                            high accident rate.                                which aims to help unemployed truck
                                                              1     In 2018, the Stop, Look Wave                By training more women to be                       drivers to re-enter the industry. The first
                                                             safety awareness campaign reached                  truck drivers – who are severely                   intake started the 12-month programme
                                                             over 11,400 South African children.                underrepresented in the industry – it              in July 2018 and will graduate in mid-
                                                             The programme has been embraced                    is hoped that the Heavy Duty Driving               2019.
                                                             by people throughout the organisation              School for Women will help increase                   “I am very grateful to be part of this
                                                             who have dedicated time to visiting                the pool of skilled drivers in the country.        programme and, even though I am an
                                                             schools and educating students on how              This will not only help address the driver         experienced truck driver, I believe this
                                                             to be safer around traffic. The ambition           shortage but hopefully improve road                qualification will enable me to advance
                                                             is to continue to expand the programme             safety as well.                                    my career and open new opportunities
                                                             in South Africa in 2019, as well as into              “Statistically women drivers are                for me,” says Thabo Ratshoene, one of
                                                             other African markets.                             more risk averse and defensive drivers,”           the programme’s first participants.
                                                                 “As long as traffic accidents and              says Marcus Hörberg. “Providing                                                     NIC TOWNSEND

                                                                                                                                                                       V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9                    15
G L O B A L AC T I O N

     The way forward
     The UN is aiming to halve the number of deaths and injuries resulting from
     road traffic accidents between 2010 and 2020. To reduce the fatality rate,
     more investment in road safety is required. In addition, more actors need to
     get on board.

 E
     TEXT   G Ö R R E L E S P E LU ND   PHOTO   PAT RICK HENDRY

                  V E RY Y E A R , 1 . 3 5 million deaths         health sector is engaged in only some aspects,
                  occur on the world’s roads,                     other sectors are working on infrastructure
                  according to the “Global Status                 investments and vehicle standard regulations and
                  Report on Road Safety 2018”,                    so forth. Various segments of society need to
                  produced by the World Health                    come together to contribute, in their own unique
                  Organization (WHO). This makes                  way, to improve safety on our roads. But, in many
                  road crashes the eighth leading                 countries, not enough effort is being made to
     cause of death. Volvo Group Magazine spoke to                realise this goal.”
     Nhan Tran, Coordinator, Unintentional Injury
     Prevention at the WHO, about the challenges                  Why does road safety not get more attention?
     involved in making our roads safe.                             “There are many reasons, one challenge is
                                                                  that national data are not always correct. So,
     Why is it difficult to highlight the problem as a            governments don’t always realise the extent to
     global health issue?                                         which people are dying on their roads. In some
       “There is no exact ownership of the issue. The             cases, the official statistic is a fifth of what we

            World leaders meet in Sweden
            In 2020, the third Global High-Level Conference on Road Safety
            will be held in Stockholm, Sweden. It will mark the conclusion
            of the UN Decade of Action for Road Safety with the aim of
            further discussing how the global targets for road safety can be
            developed, taking the 2030 Agenda into account.
               Delegations from some eighty countries are expected to
            attend, as well as representatives from business, research,
            organisations and international institutions.
               “The conference will provide a valuable opportunity to learn
            from one another’s experiences in order to save more lives both
            globally and locally,” says Lena Erixon, Director-General of the
            Swedish Transport Administration.

16   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
think the true numbers are. If governments            The WHO has adopted a set of 12 voluntary
would recognise these facts, I think the response     performance targets designed to provide
and the level of urgency would change.”               guidance on how to improve road safety.
                                                      What are the main focus areas?
We have seen some reduction in road deaths in            “We have outlined different areas that need to
middle- and high-income countries. But most road      be improved to make roads safer. It is a system
deaths occur in low-income countries. Why             approach and the targets address infrastructure,
haven’t we seen any reduction in these areas?         legislation, behaviour, vehicle safety standards and
  “The main reason is that, in many low-income        so forth. It reinforces the fact that road safety           Nhan Tran,
countries, the level of investment in road safety     is a question of addressing the system and, if              Coordinator,
                                                                                                                  Unintentional Injury
has not increased, despite the fact that there are    governments implement all the actions, they’ll              Prevention at the
more people and vehicles on the roads.”               have implemented a safe systems approach.”                  WHO

The target of halving the number of deaths from       In other words, there are both engineering and
road traffic accidents by 2020 forms part of the      behavioural challenges to be overcome?
UN’s Sustainable Development Agenda. The target          “Correct. Legislation is good, but you also
will not be met. Do you think the international       need enforcement. Then you need infrastructure
community will set a new goal?                        that is appropriate to what the law says, and
   “In part, I think the 2020 deadline was to draw    all of this demands resources. Many countries
attention to the need for urgent and immediate        have implemented single measures to improve
action. The fact that we will not reach the goal is   road safety, but to succeed we need a systems
a good wake-up call. In February next year, there     approach. People tend to say that road deaths are
will be a ministerial conference in Sweden and        caused by reckless behaviour. But behaviour is a
the aim is to bring world leaders together to talk    function of the system you live in. If we want to
about a way forward, including a proposal for a       change the behaviour of our road users, we have
new target that will be set for 2030.”                to change the system.”

                                                                                           V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9   17
FACTS & FIGURES

     Each year 1.35 million people die in road                                                                                     Heading
     traffic accidents. They are the leading killer                                                                                for the goals
     of children and young adults.                                                                                                 In 2015, the member states
                                                                                                                                   of the United Nations
                                                                                                                                   adopted the Sustainable
       More than half of all                    In Europe, most victims                  In South-East Asia, almost                Development Agenda. There
     deaths involve vulnerable                are drivers or occupants of             half the deaths involve riders               are 17 development goals
     road users: pedestrians,                 cars or trucks.                         of motorised two- and three-                 to make the world more
     cyclists and motorcyclists.                                                      wheelers.                                    sustainable. Two goals refer
                                                                                                                                   to road safety.
                                                                                                                                   Goal 3: Health. Target 3.6
               17%                                          9%                                                                     aims to halve the number
                                                                                               16%
                              29%                     11%                                                                          of deaths and injuries from
                                                                                                                43%
                                                                                                                                   road traffic accidents by
                                                                         48%             16%
                                                                                                                                   2020.
         26%
                                                                                                                                   Goal 11: Sustainable Cities.
                                                      32%
                          28%                                                                   25%
                                                                                                                                   Target 11.2 aims to provide
                                                                                                                                   access to safe, affordable,
                                                                                                                                   accessible and sustainable
        river/passengers of four-wheeled
       D                                         river/passengers of four-wheeled
                                                D                                       otorised two- and three-wheelers
                                                                                       M                                           transport systems for all,
       vehicles                                 vehicles                               Unspecified road users                     improving road safety,
       Motorised two- and three-wheelers       Pedestrians and cyclists               Driver/passengers of four-wheeled
        Pedestrians and cyclists                Motorised two- and three-wheelers      vehicles
                                                                                                                                   notably by expanding public
         Unspecified road users                  Unspecified road users                Pedestrians and cyclists                 transport by 2030.

         105
                                                                                                                  The death rates are three
                                                                                                                  times higher in low-income
                                                                                                                  countries than in high-
     The number of countries in                                                                                   income countries.
     the world with seatbelt laws
     that align with best practice.

                                                                                                                  Road traffic deaths
                                                                                                                  in different parts

             33                                   The number of countries that                                    of the world
                                                  in 2018 made improvements                                       Estimated road traffic deaths, per
                                                                                                                  100,000 population in 2016
     The number of countries in
                                                  to bring their laws into
     the world with child restraint               alignment with best practice                                        NORWAY                    2.7
     laws that align with best                    on one or more risk factors.                                        SWEDEN                    2.8
     practice.                                                                                                               UK                 3.1
                                                                                                                  NETHERLANDS                    3.8
                                                                                                                        JAPAN                     4.1
                                                                                                                       FRANCE                       5.5

     66 %
                                                                                                                       POLAND                                   9.7
                                                                                                                            USA                                        12.4
                                                       The number of road traffic deaths in Sweden
                                                                                                                         CHINA                                        18.2
                                                       decreased by 66% between 1990 and
                                                                                                                        BRAZIL                                             19.7
                                                       2015, making Sweden a leader in road                               INDIA                                               22.6
                                                       safety performance with 2.8 deaths per
                                                       100,000 inhabitants.                                       S O U R C E : WO R L D H E A LT H O R G A N I Z AT I O N

18   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
Group to develop technical systems
PHOTO: SÖREN HÅKANLIND

                                                                                                                                that help drivers avoid accidents.
                                                                                                                                Many different players in society have
                                                                                                                                to take joint action. It doesn’t matter
                                                                                                                                how effective and safe the technology
                                                                                                                                we deliver is, we can’t reduce the
                                                                                                                                number of fatalities in traffic on our
                                                                                                                                own.”

                                                                                                                                T H E V O LV O G R O U P ’S partners in
                                                                                                                                this effort to increase traffic safety
                                                                                                                                include research institutes, authorities,
                                                                                                                                politicians, international organisations
                                                                                                                                and partners within technology
                                                                                                                                development.
                                                                                                                                   “Together with transport companies,
                                                                                                                                we are working on driver training and
                                                                                                                                implementing important transport
                                                                                                                                policies, such as rest times and load
                                                                                                                                security. At the end of the day, it’s the
                                                                                                                                politicians who draw up legislation,
                                                                                                                                set technical requirements and decide
                                                                                                                                how the infrastructure is going to
                                                                                                                                be developed. But everything is
                                                                                                                                connected and that’s why we have to
                                                                                                                                focus on every dimension.”
                                                                                                                                   The UN’s target of halving traffic
                                                                                                                                fatalities is reasonable, but achieving
                                                                                                                                it by 2020 was not realistic, according
                         Exchanging knowledge and experience globally in order to speed up developments regarding
                         traffic safety is the key to success. “Many different players in society have to take joint action,”   to Peter Kronberg. At the same time,
                         says Peter Kronberg, Safety Director Volvo Group.                                                      he believes that the international
                                                                                                                                community actually knows which
                                                                                                                                measures are needed to create safer

                         Collaboration needed                                                                                   roads. The problem is mobilising
                                                                                                                                all the players that are needed and
                                                                                                                                finding cost-effective measures that

                         to reach global goals                                                                                  can realistically be implemented. The
                                                                                                                                largest number of traffic accidents
                                                                                                                                take place in countries that lack the
                                                                                                                                resources to invest in improvement
                         With its global presence, the Volvo Group is playing an active                                         programmes. In spite of this, Peter
                         role in increasing traffic safety worldwide. At the same time,                                         Kronberg can see changes that are
                         reaching the global goals also requires collaboration and                                              pointing in the right direction.
                         international exchange.
                                                                                                                                “ I F W E LO O Kahead, I can see positive
                                                                                                                                developments in China and India,

                         T
                                H E V O LV O G R O U P has long                 believe in it. At the same time, we are         for example. These countries have
                                had a social perspective that is                aware that many things are outside our          experienced fast economic growth
                                linked to the company’s legacy                  control. That’s why it’s important that         and a large number of road fatalities,
                         and values relating to safety and the                  we collaborate with other players,”             but they are now starting to invest in
                         environment. The zero-accident vision                  explains Peter Kronberg, Safety                 reversing this trend. Traffic safety is
                         is the overarching goal that governs all               Director Volvo Group.                           the basis of an efficient, sustainable
                         the work.                                                The key to success is exchanging              transport system. That, in turn, is
                            “Our basic philosophy is that                       knowledge and experience globally in            an important engine for driving
                         accidents can be prevented. That’s                     order to speed up developments.                 development and prosperity.”
                         the position we have taken and we                        “It isn’t enough for the Volvo                                            G Ö R R E L E S P E LU N D

                                                                                                                                   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9        19
TAG
     AC CLI D
            I NEN
                E T RESE ARCH TE AM

                             LOOKING FOR
                              ANSWERS
                 During the past 50 years, the Volvo Accident Research
                   Team (ART) has investigated more than 1,700 road
                traffic accidents involving Volvo trucks. Their knowledge
                         is helping to make its products even safer.
                                                      TEXT   FRIDA WA L L   PHOTO   ANNA SIGVARDSSO N

20   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
Denis Mattsson, Andreas Ekfjorden
                                                                                             and Anna Theander work in the Volvo
                                                                                             Accident Team. Every year, the team
                                                                                             investigates between 25 and 30
                                                                                             accidents in which Volvo trucks have
                                                                                             been involved.

A
                    T 0 1 : 0 2 A M , an SOS operator                    scene of the accident. Among other things,
                    receives an emergency call telling                   they measure the skid marks, examine the road
                    them that a truck has collided                       surface and check if an airbag has been deployed
                    with a stationary truck on the                       and if the safety system on the Volvo FH4 has
                    E6 road, 30 kilometres outside                       functioned as intended. They take photos and
                    Gothenburg. Seven minutes                            document virtually the entire truck.
                    later, Anna Theander, Leader                            “We look for details that explain what caused
Volvo Accident Research Team (ART), receives                             the accident and what we can improve in the
an email with information about the accident.            Anna Theander   next model in order to prevent similar incidents.
  “It was a really powerful collision that heavily                       This can involve anything from how much the
damaged the driver’s cab and caused the load to                          front of the truck has buckled, to small things like
spill all over the road. The driver was extremely                        a hose rupturing,” explains Anna Theander.
lucky to emerge unscathed,” says Anna Theander.                             ART’s mission is to conduct a detailed study
  The following day, she and two of her                                  of road accidents involving Volvo trucks. By
colleagues from ART make their way to the                                travelling to the scene of the accident and

                                                                                       V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9   21
AC C I D EN T R E S E A R C H T E A M

     At the scene of the accident, the team can also see how the surrounding conditions impact truck safety in accidents.
     “Collision tests take place in a laboratory and are based on standard types of accidents. As no two accidents are the
     same, we can find unique aspects in the field that can’t be recreated in a laboratory,” says Anna Theander.

     “The purpose is for us to learn how our products
     are impacted in different accident situations.”
     A N N A T H E A N D E R , L E A D E R V O LV O A C C I D E N T R E S E A R C H T E A M

                                        studying it, the truck and the driver’s behaviour,       improvements and a theoretical exchange of
                                        they can see what happened prior to the                  knowledge in the form of reports and lectures on
                                        accident, the result and how it impacted the             traffic safety.
                                        vehicle.                                                    This work is being done in collaboration with
                                           “The purpose is for us to learn how our               the rescue services, vehicle recovery companies
                                        products are affected in different accident              and the police. The information and photographs
                                        situations. That’s why we focus primarily on             are jointly analysed by the entire team which
                                        accidents involving new trucks, accidents that           comprises of a network of ten people from
                                        have serious consequences or accidents in which          different parts of the Volvo Group. Based on
                                        we can see a recurring pattern,” says Anna               their findings, they then draw conclusions about
                                        Theander.                                                the things that need to be improved or modified
                                                                                                 in future models. Sometimes comparisons are
                                        S I N C E I T S F O R M AT I O N in 1969, ART has been   made with similar accidents over time, to enable
                                        one of the cornerstones of the work to realise the       the team to identify patterns and trends in
                                        zero accidents vision: that no Volvo trucks should       which active measures in the form of product
                                        be involved in road accidents. Over the years,           development are needed.
                                        they have compiled an enormous knowledge                    Denis Mattsson, Senior Fire and Accident
                                        bank which has resulted in both concrete safety          Investigator, points to a truck that is parked at

22   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
the Volvo Truck Center in Bäckebol, outside
Gothenburg.                                                       ACCIDENT
   “We found that many accidents between trucks                   RESEARCH
                                                                  TEAM
and pedestrians were a result of the driver not
seeing the pedestrian. As a result, the mirror on                   F
                                                                     ounded in 1969.
the upper edge of the windscreen was developed.                      RT is part of
                                                                    A
It gives the driver visibility immediately below                    Volvo Group Trucks
                                                                    Technology.
the cab.”
                                                                     very year, it
                                                                    E
                                                                    investigates
A N O T H E R E X A M P L E O F the way ART’s                       between 25 and
knowledge has been used in product                                  30 accidents
development is the Advanced Emergency                               in which Volvo
                                                                    trucks have been
Braking System (AEBS), which has been a legal                       involved.

                                                                                             Reporting on
requirement in every new truck in Europe since                      ART comprises
2015.                                                               ten people with
   This system warns the driver and automatically
                                                                                             traffic safety
                                                                    various specialist
                                                                    skills in the field of
applies the brake when a collision with a vehicle
                                                                    traffic safety.
ahead is unavoidable. At Volvo Trucks, the
system is known as “Collision Warning with
                                                                    ART focuses
                                                                    primarily on
                                                                                             By seeing trends and patterns
Emergency Brake” and it was introduced back in                      accidents in             in relation to when and how
2012.                                                               Sweden, but it
                                                                    travels all over         accidents occur, ART can map
   The accident in which the Volvo FH4 was
involved on the motorway outside Gothenburg
                                                                    the world to
                                                                    investigate trucks
                                                                                             out an orientation for Volvo
could perhaps have been avoided if the truck had                    and accident             Group’s safety development.
                                                                    scenes.
been a more modern model with this system.
   “So you can see that the knowledge we get                                                 “ D U R I N G T H E PA ST few years, we have,
from studying accidents really helps us develop                                              for example, seen an increase in accidents
our products and make the trucks safer,” says                                                between trucks and cyclists. But only by
Anna Theander.                                                                               relating the increase in the number of
                                                                                             cyclists to the number of accidents can I
                                                                                             draw conclusions that show us where we
                                                                                             need to focus on developing safety systems
                                                                                             in this specific area,” explains Andreas
                                                                                             Ekfjorden, a data analyst at ART which is
                                                                                             involved in investigating and analysing data
                                                                                             from accidents all over the world.
                                                                                                 The main result of Andreas Ekfjorden’s
                                                                                             work is the Volvo Safety Report, which
                                                                                             is published every two to three years. It
                                                                                             is based on European accident data and
                                                                                             various research projects. Compiling
                                                                                             and presenting statistics, causes and
                                                                                             consequences gives a clearer picture of the
                                                                                             real-life situation on the roads.
                                                                                                 “This report aims to increase society’s
                                                                                             knowledge and understanding of traffic
                                                                                             accidents. Consequently, we also run
                                                                                             training on the results and the challenges
                                                                                             we face in the field of traffic safety.”

In his role as a data analyst, Andreas Ekfjorden benefits enormously from visiting the             Would you like more information? The 2017
scenes of accidents. “To understand the figures, you need experience of the real-life              Volvo Safety Report can be downloaded at
situations behind them,” he says.                                                            volvogroup.com and volvotrucks.com.

                                                                                                     V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9   23
V EH I C L E S A F E T Y

      HOW IT WORKS

          Modern travel
          Every day, millions of people all over
          the world travel by bus. Thanks to a
          host of safety features, Volvo buses
          are among the safest on the market.

          W
                      H E N T H E N E W generation of the
                      Volvo 9900 and 9700 tourist coaches
                      were launched in 2018, it was Volvo
          Buses’ most important news in this segment for
          more than 20 years. These coaches are packed
          with both updated and totally new characteristics
          for protective and preventive safety including
          driver support. The characteristics include
          everything from electronic brake systems and
          collision protection to advanced warning systems
          in the event of dangerous traffic situations ahead.
             Many of these systems work preventively
          to reduce injuries in collisions or avoid them
          completely.
             “Some 90 per cent of all accidents are caused
          by human error and misjudgement and all the
          systems that provide the driver with support
          help to reduce the risk of accidents. Some
          examples in our new coaches include Forward
          Collision Warning and Emergency Braking, Lane
          Keeping Support and Adaptive Cruise Control,”
          explains Peter Danielsson, Director Vehicle
          Features and Safety at Volvo Buses.

          S A F E T Y I S A top priority for both drivers and
          passengers. Safer buses and coaches could even
          be a big competitive advantage in business and
          when companies are looking to employ new
          drivers, according to Peter Danielsson.
             “A number of surveys of bus drivers reveal
          that when they are asked to choose the most
          important features in the vehicles they drive,
          safety really stands out. In addition, a safe
          and comfortable bus can actually enable bus
          operators to charge a premium price in some
          markets.”
             Peter Danielsson also mentions the trend
          relating to accident statistics.
             “It is continuously becoming safer to travel by
          bus. In Europe the number of fatalities is falling
          – by an average of seven per cent a year over the
          past decade.”
                                                      M A R C U S O L SS O N

24   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
Safety is cool!
Discover some of the safety features
on a Volvo bus in Augmented Reality.
Download or update the app Volvo
Group AR Stories and interact with
the picture through the app.

    V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9   25
COLLISION TESTS

     The algorithms
     that can save you
     Ones and zeroes have replaced sheet metal and sparks. In the
     battle to prevent serious bus accidents, computer-simulated
     collision tests have become an invaluable tool.
     TEXT   J I M M Y H Å KA N S SON      I L LU ST R AT I O N   VOLVO BUSES

                                                                          2.   If the tipping is not too large, the
                                                                               bus will stay on its wheels.

     1.   If a bus drives into a
          ditch, it starts to tip.

                                                                                                                              3.   At a certain tipping angle,
                                                                                                                                   the bus starts to free fall.

                                     W
                                                      H E N YO U C L I M B on board a                   in as many situations as possible,” explains Sofie
                                                     modern Volvo bus, it will have                     Wistrand, Feature Leader of Collision Safety at
                                                     taken part in several hundred                      Volvo Buses.
                                                     collision tests, the overall aim                      For almost 20 years, Volvo Buses has been
                                     of which is to ensure that you travel in safety.                   simulating vehicle collisions on computers.
                                     However, most of these collision tests no longer                   However, it is only recently that the power of
                                     take place on test tracks. They are instead                        processors has become so advanced that it is
                                     conducted in server halls.                                         possible to make digital copies of vehicles with
                                        “Using computer simulations, we are able to                     far higher reliability.
                                     conduct the same collision tests several times,                       “We divide the model into tiny, tiny pieces
                                     but with minor adjustments. If, for example,                       and then calculate what happens to each
                                     we simulate a frontal collision with a car, after                  individual element in a collision. Sometimes, we
                                     every test, we are able to adjust the angle and                    also conduct a physical collision test in order to
                                     start again to evaluate the structure of the bus                   compare the results with those of the simulations

26   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
and we have then found that the results of                                                      as a “residual space”. If the
physical tests and simulations are incredibly                                                   bus tips over, its design must
similar,” she says.                                                                             withstand the force of the
   Conducting safety tests on vehicles digitally has                                            collision and, at the same
become increasingly common in the automotive                                                    time, leave a “residual space”
industry. However, in the case of buses, there                                                  for the passengers. Using
is another dimension of safety that needs to be                                                 simulations, Volvo Buses has
taken into account.                                                                             been able to test a number
    “In a bus, we have more people to protect                             Sofie Wistrand        of scenarios, materials and
than the driver. We have all the passengers and                                                 designs in the hunt for the
their safety is just as important.”                                       best possible solution.
                                                                            “In simulations, we are able to evaluate vehicles
O F T H E B U S accidents that occur, there is one                        that haven’t even been built. This really speeds up
type that sticks out – bus roll-overs. This is                            the development process. Once we build the first
the accident type with the highest severity of                            buses, we know that they are crash-safe from the
injuries. To resolve this, there is what is known                         very start,” says Sofie Wistrand.

                                    5.     When the bus hits the
                                           ground, it starts to deform.

                                                                                                              6.     When the bus structure has absorbed the
                                                                                                                     collision energy, it starts bouncing back.

                                                                          “Using computer simulations,
4.   During the free fall, the collision
     energy increases.
                                                                          we are able to conduct the same
                                                                          collision tests several times, but
                                                                          with minor adjustments.”
                                                                          S O F I E W I S T R A N D , F E AT U R E L E A D E R O F C O L L I S I O N S A F E T Y AT V O LV O B U S E S

                                                                                                                                    V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9       27
CIT Y SAFE T Y

     London has made eliminating road
     collisions a top priority. Under one
     draft proposal, all heavy goods
     vehicles over 12 tonnes will need a
     safety permit to operate in the city
     from October 2020. Other cities and
     EU legislators are taking notice.
     TEXT   L I N A TÖ R N Q U I S T & GEMMA WILSON- VIDA L
     PHOTO   V I C TO R H E R N ANDEZ , JA MES T Y E & K RIS WOO D

     LONDON
     CALLING
     FOR CITY
     SAFETY
28   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9   29
CIT Y SAFE T Y

 D
                      R I V I N G A T R U C K down London’s           rowing number
                                                                     G                     centre of its decision making and it is working
                      narrow streets means navigating                of cyclists: While    with vulnerable road user groups and vehicle
                                                                     just 12,000 people
                      past delivery vans, Uber cabs and              cycled during the     makers, including Volvo Trucks, to find solutions.
                      the red double-decker buses, as                Central London        So, what can be done? One major plan under
                      well as pedestrians and the city’s             rush-hour in          way is to develop the world’s first Direct Vision
                                                                     2000, 36,000
                      growing number of cyclists. With               were present in
                                                                                           Standard (DVS) for heavy goods vehicles.
                      so many people and vehicles                    the same area at        “Direct vision from the cab has been shown
     competing for limited road space, the risks of                  the same time by      to have a substantial impact on reducing danger
     collision are high.                                             2014, according       for people walking and cycling, as blind spots
                                                                     to Transport for
        The mix of trucks, cyclists and pedestrians in               London.               are a key factor in collisions,” says Will Norman,
     London has proved particularly risky. From 2015-                                      Walking and Cycling Commissioner at Transport
     2017, heavy goods vehicles were involved in 25                                        for London.
     per cent of pedestrian fatalities and more than                  raffic accidents
                                                                     T
     63 per cent of cyclist fatalities in the capital. This          in London: More       U N D E R T H E C U R R E N T proposal, all heavy goods
                                                                     than 130 people
     is despite making up only four per cent of road                 died on the roads
                                                                                           vehicles over 12 tonnes are rated from zero
     miles driven in the city, according to statistics               in London in 2017,    (lowest) to five (highest) stars, based on how
     from the city’s transport authority, Transport for              while 3,750 people    much drivers can see directly through their cab
                                                                     were injured. Of
     London.                                                         those that died, 73
                                                                                           windows. To enter London after October 2020,
        While high, these statistics are not wholly                  were pedestrians      a truck will need to either meet the minimum
     unique to London. Research from the Volvo                       and 21 of those       requirements for direct vision or show that
     Accident Research Team shows that, in 2014,                     involved HGVs.        the truck has other measures to reduce risks
     about 1,230 or 32 per cent of fatalities from                                         to vulnerable road users through, for example,
     accidents with heavy goods vehicles in the EU                                         cameras, sensors or visual warnings. By 2024,
     involved vulnerable road users. While traffic                                         heavy goods vehicles below three stars would
     safety has improved overall, accident rates for                                       be banned from London unless they prove
     vulnerable road users have proved harder to                                           compliance to a strict set of safety requirements.
     bring down. To make its roads safer, Transport                                           Volvo Trucks has been following the
     for London has put reducing road danger at the                                        developments in London closely: “We have
                                                                                           a long-standing collaboration with Transport
                                                                                                                   for London and have been
                                                                                                                   supporting them and our
                                                                                                                   customers through the
                                                                                                                   scheme’s various consultation
                                                                                                                   phases,” says Hannah Burgess,
                                                                                                                   Product Digital and Delivery
                                                                                                                   Director, Volvo Trucks.
                                                                                                                   “Safety is a Volvo core
                                                                                                                   value, so we see our role as
                                                                                           Hannah Burgess          a contributor to a holistic
                                                                                                                   approach to urban safety.”
                                                                                              So far, the scheme has gone through three
                                                                                           sets of consultations with researchers, vehicle
                                                                                           manufacturers, the freight industry and cycling
                                                                                           and pedestrian groups. During the first phase of
                                                                                           consultation, it was found that the current fleet
                                                                                           of heavy goods vehicles (HGVs) in London have
                                                                                           poor levels of direct vision. So, under current
                                                                                           proposals, equivalent measures such as cameras
     “We are changing our approach to streets so that reducing road danger is at the
     centre of our decision making,” says Will Norman, Walking and Cycling Commissioner    that increase the overall safety of the vehicle will
     at Transport for London.                                                              be permitted under the ‘Safe System’ scheme.

30   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
What do you think of the traffic situation in London?

             Nigel Vidal, taxi driver                                        Charlotte Evans, cyclist
“Driving in London is pretty stressful, particularly in rush       “Traffic in London isn’t great – and, as a result, cycling is
hour. The city centre gets congested quickly and one-way           becoming more popular. It’s nice to feel part of a cycling
systems mean there are limited shortcuts. One of the               community on my commute and there’s been a lot of
biggest challenges is knowing all the streets in order to          improvements with the introduction of dedicated cycle
get around quickly – alternative routes are a must! As a           lanes and ‘quietways’. What’s disheartening, though, is
taxi driver, you strike up some interesting conversations          when cyclists jump red lights and give the rest of us a bad
with people in the back of the cab.”                               name!”

          Victor Asandi, pedestrian                                          Manoj Popat, bus driver
“The traffic doesn’t really affect me – my commute is              “As a bus driver, traffic isn’t really an issue because we
pretty good and I like walking around seeing London in             have our own bus lanes. But it’s important to watch out
all its glory. Having said that, it can be frustrating to travel   for pedestrians, cyclists and motorcyclists. Driving around
when there are underground or bus delays. The biggest              the city and seeing the sights is fun and we meet lots of
challenge, though, is travelling at peak times or in bad           regulars and tourists too. Luckily, I always feel safe as I’m
weather – snow or rain can disrupt the whole system.”              in a secure cabin and can alert the emergency services if I
                                                                   ever need assistance.”

                                                                                           V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9   31
CIT Y SAFE T Y

     London’s population is expected to rise from from 8.9 million today to an estimated 10.8 million in 25 years’ time. The city’s transport strategy aims to
     ensure that 80 per cent of all Londoners’ trips will be made on foot, by cycle or by using public transport by 2041.

       There are still a number of key questions under                                               Under any scenario, urban safety is set to
     discussion, such how the scheme will be enforced                                             continue to be a priority for London. The
     and which parts of it will be ratified: “To make                                             Direct Vision scheme for heavy goods vehicles
     things even more complex for our customers, the                                              is part of a myriad of measures to improve road
     UK has two other competing safety compliance                                                 safety in the city, from cutting speed limits and
     schemes for trucks, so many are feeling the strain                                           tackling speed by redesigning streets to improving
     of complying to multiple safety standards,” says                                             enforcement and redesigning the city’s most
     Hannah Burgess.                                                                              dangerous junctions. By 2041, Transport for
                                                                                                  London aims to have zero serious accidents or
                                                                                                  fatalities on its roads, with 80 per cent of all
                                                                                                  Londoners’ trips being made on foot, by cycle or
          The Direct Vision Standard                                                              by using public transport.

          T R A N S P O R T F O R LO N D O N has developed the world’s first                      O T H E R C I T I E S , AS well as EU legislators, are
          Direct Vision Standard (DVS) to improve the safety of heavy                             looking to London for inspiration. Introducing
          goods vehicles.                                                                         a direct vision standard based on London’s star
              Subject to consultation, enforcement of the scheme will                             rating system is now also under discussion in the
          begin in October 2020 when all zero star HGVs over 12 tonnes                            EU, as part of an update of the General Safety
          would be banned unless they offer a Safe System, a set of safety                        Regulations, which focus on protecting vulnerable
          measures such as blind spot elimination and minimisation,                               road users. “We also know that Transport for
          warning of intended manoeuvre and minimising the physical                               London is talking to other cities including New
          impact of a hazard.                                                                     York and Copenhagen. Mayors globally want to
              Under current proposals, HGVs below three stars will be                             make their streets safer, so efforts like this are set
          banned from London in 2024 unless they prove a ‘Progressive                             to spread,” says Hannah Burgess.
          Safe System’.                                                                              As the world looks to increase urban safety,
                                                                                                  London is leading the way.

32   V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
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