TOWARDS A SAFER FUTURE 2.2019 - WHY TRAFFIC SAFETY IS KEY TO DRIVING PROSPERITY
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ST O R I E S F R O M T H E WO R L D O F T H E V O LV O G R O U P AR INSIDE! 2.2019 TOWARDS A SAFER FUTUREWHY TRAFFIC SAFET Y IS KEY TO DRIVING PROSPERIT Y
ED I T O R I A L A safe work environment – for everyone A we are responsible S A C O M PA N Y, unable to make their deliveries in time. It makes for our work environment. All of you no difference how advanced our logistics systems who work for the Volvo Group must are if people cannot travel on the roads. feel safe when you go to work. For this The Volvo Group’s principal contribution reason, it is incredibly important that to reversing these developments is to offer we work proactively and jointly to minimise the qualitative, innovative products that reduce both risks and avoid accidents at our workplaces. the number of accidents and their consequences. As a global supplier of transport solutions, we In addition to this, we are working in other also have a unique opportunity to contribute ways to drive safety agendas forward. Our both to a safer work environment for the drivers experts are investigating the causes of real- and operators who use our products and to a life accidents to enable us to continuously safer traffic environment for people all over the develop better solutions. We are training drivers world. and schoolchildren in traffic safety, we are As things stand, the number of road fatalities is contributing to UN partnerships and we are continuing to rise. One example is India, where attempting to influence political decisions so that the economy is expanding rapidly, together they move in the right direction. with an increase in both the population and We have an ambitious long-term objective urbanisation. As a result, the need for transport is when it comes to safety: increasing and there are more vehicles and people we want there to be zero on roads and streets that are not always adapted accidents involving products to suit the new situation. Taken as a whole, from the Volvo Group. This this is leading to the deaths of at least 150,000 is clearly an objective worth people in traffic in India every year. The same fighting for – together. developments can be seen in many other places worldwide. These figures are terrible and it goes without saying that the most important reason for working on traffic safety is to reduce the level of human suffering. However, even in cases in which an accident only causes material damage, the result is often that the traffic comes to MARTIN LUNDSTEDT a complete standstill, something that affects PRESIDEN T AND CEO, everyone – including our customers who are V O LV O G R O U P VOLVO GROUP MAGAZINE is aimed at all the co-workers within the Volvo Group. It is published five times a year in Swedish, English, German, French, Portuguese for Brazil, Polish, Russian, Japanese, Dutch, Korean, Thai, Chinese and Spanish. P R I N T R U N approx. 75,000 copies A D D R E SS Volvo Group Magazine, Volvo Group Headquarters, Dept AA13400, VLH6, SE-405 08, Göteborg, Sweden P H O N E +46 (0)31 66 00 00 E - M A I L groupmagazine@volvo.com E D I T O R R E S P O N S I B L E U N D E R SW E D I S H P R E SS L AW Tobias Wilhelm E D I T O R - I N - C H I E F Tobias Wilhelm E D I T O R S Åsa Alström, Lotta Bävman, Monika Voland and Linda Joneland. A Group-wide Editorial Network also contributes content. M A R K E T L A N G UAG E R E V I E W Tobias Wilhelm E D I T O R I A L P R O D U C T I O N Spoon (project team: Marcus Olsson, Linda Swanberg, Jimmy Håkansson, Nic Townsend, Pernilla Stenborg, Ken Niss, Sofia Hammarin) P R I N T E D BY LSC Communications C H A N G E O F A D D R E SS Contact your local HR T R A N S L AT E D BY Jeanette Kliger 2 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
L IS SUE SP EC IA s 46 page c 2.2019 on traf fi safety! 08 Deadly roads Road traffic injuries are a leading cause of death in South Africa. Volvo Group Magazine takes a look at reasons behind poor road safety and what is being done to turn things around. 08 20 Route cause On the road and behind the scenes with the Volvo Accident Research Team. 28 Vision zero Better vision from truck cabs is a key part of the plan to increase safety on London’s streets. 54 Niu and you 20 28 Volvo Group’s new head of HR, Diana Niu talks about her vision and personal story. 58 Doing what works In Finland, new ways of working have cut accident rates by 60 per cent at Volvo Trucks’ workshops. ALWAYS INSIDE 4 START 54 58 64 INSIGHTS 68 COMPETITION V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 3
start AROUND THE WORLD WITH THE VOLVO GROUP PHOTO: SÖREN HÅKAN LIND Therese Björkdahl Nilsson in discussion with some of the engineering students that attended the event. 19% of all employees in the Volvo Group are Seeking more women 20% female engineers of all managers in the Volvo Group are women W H AT I S T H E reality for female “As a company, we need diversity,” most sought-after skills are creativity, managers operating within a global says Therese Björkdahl Nilsson, adaptability and teamwork. And the key organisation in an ever-changing Director of Process & IT at Volvo GTT, to that is diversity.” world? That was the million-dollar and one of the participants at the panel The event also emphasised the question that attracted attendees to discussion. “We can’t turn a blind eye Volvo Group Graduate Programme the Volvo Group’s event on sustainable to the fact that women encompass half as an effective springboard for any female leadership in Gothenburg, of the world’s population. According engineering students interested in a Sweden, on January 22. to the World Economic Forum, the career within the Volvo Group. Volvo CE goes electric How to see AR on smaller machines Page 24–25 in this magazine VOLVO CE WILL launch a fully electric range P H O T O : V O LV O C E use Augmented Reality to of compact wheel loaders and compact enhance the experience. excavators in 2020. The first customer Download or update the app pilots started in conjunction with the Volvo Group AR Stories, and Bauma fair in April. “The technology is follow the instructions. now sufficiently robust and this, together with changes in customer behaviour and a heightened regulatory environment, means that now is the right time to commit to going electric,” comments Melker Jernberg, President Volvo CE. 4 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
ES O N Building for RIKA THUR the future in France PHOTO: UL A NEW BUILDING gathering around 1,000 colleagues from GTT and GTP teams in Saint Priest, Lyon is on its way. This new modern work environment will be better adapted to the teams’ needs to develop projects and enhance collaboration. The building is scheduled to open in Q1 2021. I L LU ST R AT I O N : R E N AU LT T R U C K S H EL L O. . . … Camilla Falk Berkander Senior Buyer at Volvo Group Merchandise Services (VGMS) What is VGMS’s role? “VGMS was set up to produce merchandise for the Volvo Group’s brands. Our range includes textiles, toys, pens, coffee mugs, bags and so on. We are working strategically to build the brands and we also apply the same values and development THE NUMBER ElectriCity takes to the processes as the Volvo Group uses for trucks 23 water with Volvo Penta and construction equipment, for example.” V O LV O P E N TA I S entering Gothenburg’s How do you work on sustainability and ElectriCity project with a plan to environmental issues? introduce an electric ferry service, adding “This is something on which we are to the city’s existing electric bus service. incredibly focused. I have been involved Aimed to be the model of future clean since the start in 2008 and I have been is the factor by which texting urban development, the new electric- working to put sustainability on the agenda. while driving increases the powered ferry will link both sides of the We have done some fantastic dvelopment risk of crashing! Göta River. and we are proud that we are currently able to offer an almost total GOTS (Global Organic Textile Standard) and GRS (Global Recycle Standard) accredited textile range.” P H O T O : R E N AU LT T R U C K S Training on the go Can you give us a concrete example of how you are making a difference? S I N C E 2 0 1 2 , R E N AU LT Trucks has “Well, one new feature this year is that deployed a mobile training unit and we are collecting the waste from cotton sent volunteer staff to WFP offices production for T-shirts and polo shirts and in Africa to share skills and train local re-using it with recycled PET bottles. This teams. This has resulted in fifteen results in a mixture of cotton and polyester training sessions, held in twelve with really wonderful quality. As both African countries, training a total of materials are recycled, producing a new two hundred workshop staff. T-shirt takes just one litre of water instead of Boosted by this positive result, 2,000 litres!” the partnership is now renewed for a further three-year period. Read more about work on sustainability at merchandise.volvogroup.com/sustainability V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 5
start AROUND THE WORLD WITH THE VOLVO GROUP PHOTO: UD TRUCKS Home away from home V O LV O T R U C K S A D D S an ergonomically advanced workstation to its VNL 760, 740 and VNX 740 models, providing a flexible living environment for thousands Model updates of drivers who make their homes on the road. “This from UD Trucks advanced workstation is the latest example of the emphasis we place on enhancing U D T R U C K S H A S added a new 8-liter engine driver comfort and driver model to its heavy-duty flagship Quon. The 8-liter productivity,” says Allison engine achieves a 300 kg weight reduction, Athey, Product Marketing which is an answer to the needs of logistics Manager at Volvo Trucks operators who require load efficiency over short North America. “The ability to and medium distances. Also, the new Quester create an exceptional all-in- has been launched in South East Asia, targeting one living space and working emerging markets with ESCOT automated manual environment is essential to transmission and the latest telematics to help attracting and keeping drivers.” resolve issues like rising fuel costs, driver shortage and productivity. Coach of the Year in Spain V O LV O’ S N E W LO N G - H AU L coaches have won the Long- haul Coach of the Year Award 2019 in Spain. The jury highlighted the characteristics of the coaches in terms of safety, comfort, driveability and productivity. “It is always an honour to receive a prize of this calibre, and we see it as proof of the hard work that has gone into bringing out the fine qualities that our new coaches have,” says Jaime Verdú, Sales Manager at Volvo Buses Spain. P H O T O : V O LV O B U S ES Redesigned X3‑45 motorcoach presented P H O T O : P R E V O ST P R E V O ST ’ S R E - ST Y L E D X 3 - 4 5 has consumption. “We hope that our customers achieved a remarkable decrease in highway will be as excited as we are with the fuel consumption of up to ten per cent. changes and improvements we have made The Volvo D13 engine, as well as Prevost’s to this iconic model, that will positively proprietary Electric Fan Drive system to impact their bottom line,” says Prevost cool the engine with less energy, accounts Vice President/General Manager, Francois for a further three per cent reduction in fuel Tremblay. 6 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
P H O T O : A R N E E D ST R Ö M EDITOR’S NOTE Hope for the human factor E A R T H A N D C R U S H E D glass fly round my face. There is the sound of metal being crushed like an enormous can. My field of vision rotates in time with the vehicle spinning. Everything is in slow-motion and I am surprised by the number of thoughts that I manage to note. We land on the roof in a ditch and are left hanging upside down in our seat belts. There is complete silence. I suddenly remember learning that many people are injured if they unbuckle their belts in this situation. I turn over using my arms and crawl through the passenger window, miraculously without a scratch. This happened during the space of a few seconds following a simple mistake and, even if it took place more than 20 years ago, I still remember it vividly. Although the statistics that are presented in this issue P H O T O : M AC K T R U C K S speak for themselves, it is difficult to comprehend that so many people are killed on the road all over the world. This memory helps me understand that it only takes a second to go from being a human being made out of flesh and blood to a statistic. T H E H U M A N FAC T O R causes 90 per cent of all accidents. The decisive factor to reverse the trend in terms of traffic fatalities will also be human beings, regardless of whether this involves improved education and training, vehicle safety or autonomous vehicles. New partnership While working on this magazine, we have come into contact with so many skilled individuals, who care for zero emissions enormously about safety, and devote their working lives to ensuring M AC K T R U C K S W I L L partner with Republic Services to that we all arrive safely. I hope this build and operate a fully electric Mack LR refuse truck to magazine will help to highlight some help their fleet achieve zero emissions goals. For refuse of their incredible work. I will be using hauling companies, the ability to operate quietly during what I have learned and I hope the early morning hours is an attractive feature of electric you will too. vehicles. Mack announced in early 2018 that the New York City Department of Sanitation (DSNY), one of Mack’s largest TOBIAS WILHELM, customers, also will test a fully electric Mack LR model, which EDITOR IN CHIEF will be operational in 2019. V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 7
Road traffic accidents represent the eighth leading cause of death globally and yet the issue does not receive the attention it deserves. In South Africa, 14,000 people die on the the roads every year. TEXT G Ö R R E L E S P E LU ND PHOTO A NDREA S K A RLSSON Early morning rush hour in Cape Town, South Africa. Commuters often spend more than an hour in traffic to get to the city centre. Travelling by minibus is one of the most common ways to commute. V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 9
TR AFFIC SAFE T Y Godfrey Klaas lives in Langa outside Cape Town and he says that every day he is confronted by the dangers in road traffic. He has personally been involved in some serious road accidents. T H E M I N I B U S E S , O R taxis as they us head on. Our driver tried to avoid a collision are called here, dart out from but lost control of the vehicle and we overturned, the taxi rank in Langa, the oldest rolling three times. No one died,. but most of the township in Cape Town. They passengers were hurt. My cousin broke both her quickly intermingle with the rest legs, so, in a sense, I was lucky,” Godfrey Klaas says. of the traffic, weaving their way Although the minibuses are not considered between cars, pedestrians and safe, many commuters have no other choice but students on their way to school. to use them to get to work or school. “They have put up speed bumps on some of the main roads in Langa, but the taxi drivers A N D R É P R E T O R I U S D E S C R I B E S the taxis as ”big don’t care. They never slow down,” says Godfrey culprits in the lack of road safety”. He is a bus Klaas, an entrepreneur in Langa. driver on passenger coaches and travels several One big problem on South African roads, thousand kilometres every year. he says, is that people drive very long distances “The biggest challenge on the roads is without resting. A few years ago, he was involved inconsiderate drivers who don’t adhere to the in an accident between two minibuses. The scars rules,” he says. are still visible on his arms and his back hurts as a In his job, André Pretorius sees a lot of crashes result of the impact. and many sites where crosses have been put up “I was in a taxi going from Cape Town to the next to the road to honour an accident victim. Eastern Cape. It’s about 1,300 kilometres and the “The crashes don’t really affect me, but they driver doesn’t usually stop to sleep. In the early do create some kind of stress because I transport hours of the morning, another taxi approached people. In the back of my head there is always 10 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
Over one million vehicles on South African roads are either unroadworthy, unlicensed, or both. the thought that I have their lives in my hands,” André Pretorius says. In 2017, approximately 14,000 people died on South African roads. That is the equivalent of 25.9 people per 100,000 population, which is a slightly lower figure than most of its neighbouring countries, but much higher than most North African countries. Comparable data for the US are 12.4 people per 100,000 population and, for India, 22.6 people per 100,000 population. Globally, the fatalities on the world’s roads now stand at 1.35 million per year and, although progress has been made, in a number of areas it is simply not fast enough. Cape Town is the capital of the Western Cape Province, where the traffic department is renowned for its work on increasing road safety. “When we started to study our road situation in depth, we saw that a lot of people were killed over the weekends due to drunk driving. So, we Bus driver André Pretorius says that irresponsible drivers are the most serious launched what we call a Weekend Alcohol Blitz problem on the roads of South Africa. Programme,” says Kenny Africa, Chief Director V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 11
TR AFFIC SAFE T Y Yolande Baker E X ECU T IVE DIREC TOR , CHILD SAFE, C APE TOWN “Child Safe focuses on road safety in three of our programmes. The aim is to make it safer for children to travel to and from school. To reduce the risks on our roads, drivers should drive more slowly and look out for pedestrians. Traffic officers must also be more visible and implement our laws, especially for speeding and drink- driving. Prevention work is not something you can do only sometimes, to be effective it needs to be there all the time as a constant reminder.” for Traffic Management for the Western Cape Government. Every weekend, the provincial traffic department sets up roadblocks and some 7,500 people are screened in an effort to curb drunk driving*. Since the programme started in 2010, more than 11,000 arrests have been made. The programme is being conducted in addition to the department’s random breath-testing activities, Kenny Africa adds. Anyone found over the limit will be taken into custody on the spot. And it works. The annual number of road fatalities in the province has decreased from 1,446 in 2010 to 1,236 in 2017, according to statistics from Road Traffic Management Corporation (RTMC). Another provincial initiative is the Fatigue Management Programme. During Christmas and Easter, special stop points are set up on the busiest roads. Every year, 14,000 people die on the roads of South Africa. 12 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
Outside Kuyakhanya Primary, volunteers Sylvia Daraza and Soyiso Siyikili are working to make sure that the children cross the road safely on their way to the first lessons of the day. “If a driver looks or acts tired, the traffic alone, about 18,000 people cross the freeways officers take the vehicle keys and ask the driver to daily instead of using the safer overhead bridges. go and sleep for a few hours. At these stops, we Andley Wu, sub-head of Research and also have paramedics who can test blood sugar Development at the RTMC, specialises in levels and blood pressure levels. Most vehicles behavioural research. that we pull over are transport vehicles, either for “A lot of things contribute to the deaths on our goods or for passengers,” Kenny Africa says. roads, it is not just the way we drive. Many of the problems boil down to our socio-economic history I N S O U T H A F R I CA , just like in Europe, 18- to and a lack of interpersonal respect,” he says. 34-year-old males are the most likely to be South Africa has diverse cultures, one of the involved in a car crash. But the most vulnerable widest income gaps in the world and a history of group on the African continent is pedestrians. In racial segregation. Owning a vehicle has become South Africa, pedestrians account for 38 per cent a status symbol for people from previously of the total road deaths. In the Cape Town area disadvantaged communities, but there is a lack of V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 13
TR AFFIC SAFE T Y are very few baselines to measure against. A lot of the things we do are therefore based on anecdotal evidence, which means that we are attacking a problem without really knowing what causes it. And we don’t get the results we desire,” says Andley Wu. W H E N T H E M O R N I N G sun rises over Crossroads, just outside Cape Town, Dilo Nombila is already on her bus. She has been driving school buses for almost a decade and is one of 800 drivers enrolled in the Safe Travel to School Programme organised by Child Safe, an organisation working for children’s safety. “They have a special programme for drivers. When I got my licence, I didn’t learn enough about road safety. Now I’ve become a more observant driver,” she says. Every day she picks up 22 schoolchildren from Dilo Nombila has been driving a school bus for almost a decade. Children and young their homes and takes them to school. In the people board Dilo Nombila’s school bus as it travels through the poor suburbs of afternoon, she drives them back again. Cape Town. At one of the primary schools in Crossroads, two adult volunteers stand with stop signs at the pedestrian crossing to help the children cross the education and little awareness of road safety. road safely. This is also a Child Safe initiative. The “When they get a licence, people learn how principal, Simo Rayi, explains why he wanted his to obey certain rules, but not how to drive and school to be part of the programme. handle a motor vehicle. They are not taught to be “We’ve got 1,700 children at this school socially responsible.” and most of them walk to get here. The roads For the past 10 years, the number of fatalities are busy and narrow. I’d like to see increased on South African roads has been more or less awareness in the community as a whole, because SOUTH AFRICA stagnant. To get the numbers down, a multi- almost every year there is a serious injury, or we pronged approach is needed where education, have to bury a child killed in traffic.” Name: Republic of South Africa (RSA) vehicle standards, legislation, human behaviour Capital: Pretoria and better law enforcement all have to be (administrative), considered, argues Andley Wu. *In South Africa, the legal limit for driving is a breath alcohol Cape Town “One major problem is the lack of research in content of 0.24 mg per 1,000 ml, or a blood alcohol limit of (legislative), this field. When we develop a campaign, there 0.05 g per 100 ml. Bloemfontein (judicial) Government type: Parliamentary Republic Population: approx. 55 million Languages: 11 Chris Bangira official languages. B A R I S TA , C A P E T O W N English is the “South African roads are good, but people administrative language. drive without a licence and under the influence of alcohol. That’s our biggest problem. What’s more, many minibus drivers don’t respect pedestrians and a lot of young people are killed. To improve safety, we need more awareness, better education for drivers and stricter punishments for those not obeying the rules.” 14 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
P H O T O : V O LV O G R O U P S O U T H E R N A F R I C A PHOTO: XXXXXXX The Volvo Group Driver Learnership programme helps unemployed truck drivers in South Africa to re-enter the industry at the same time as it improves the ability of skilled drivers. The first participants will graduate in mid-2019. Lessons in safety In all countries, education pedestrian deaths remain a major more drivers with the necessary skills concern in South Africa, our job is not will benefit the country, the industry, and awareness are vital to done,” says Marcus Hörberg, Vice the economy, our business and the improving traffic safety. Here President Volvo Group Southern Africa. community as a whole. It’s a win-win are three initiatives from for everyone involved.” Heavy Duty Driving School Volvo Group Southern Africa 2 for Women Volvo Group Driver Learnership that are trying to bring the A critical shortage of skilled commercial 3 Another attempt to improve the road toll down. drivers is believed to be one of the availability of skilled drivers is the Volvo contributing factors to South Africa’s Group Driver Learnership programme, Stop, Look, Wave high accident rate. which aims to help unemployed truck 1 In 2018, the Stop, Look Wave By training more women to be drivers to re-enter the industry. The first safety awareness campaign reached truck drivers – who are severely intake started the 12-month programme over 11,400 South African children. underrepresented in the industry – it in July 2018 and will graduate in mid- The programme has been embraced is hoped that the Heavy Duty Driving 2019. by people throughout the organisation School for Women will help increase “I am very grateful to be part of this who have dedicated time to visiting the pool of skilled drivers in the country. programme and, even though I am an schools and educating students on how This will not only help address the driver experienced truck driver, I believe this to be safer around traffic. The ambition shortage but hopefully improve road qualification will enable me to advance is to continue to expand the programme safety as well. my career and open new opportunities in South Africa in 2019, as well as into “Statistically women drivers are for me,” says Thabo Ratshoene, one of other African markets. more risk averse and defensive drivers,” the programme’s first participants. “As long as traffic accidents and says Marcus Hörberg. “Providing NIC TOWNSEND V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 15
G L O B A L AC T I O N The way forward The UN is aiming to halve the number of deaths and injuries resulting from road traffic accidents between 2010 and 2020. To reduce the fatality rate, more investment in road safety is required. In addition, more actors need to get on board. E TEXT G Ö R R E L E S P E LU ND PHOTO PAT RICK HENDRY V E RY Y E A R , 1 . 3 5 million deaths health sector is engaged in only some aspects, occur on the world’s roads, other sectors are working on infrastructure according to the “Global Status investments and vehicle standard regulations and Report on Road Safety 2018”, so forth. Various segments of society need to produced by the World Health come together to contribute, in their own unique Organization (WHO). This makes way, to improve safety on our roads. But, in many road crashes the eighth leading countries, not enough effort is being made to cause of death. Volvo Group Magazine spoke to realise this goal.” Nhan Tran, Coordinator, Unintentional Injury Prevention at the WHO, about the challenges Why does road safety not get more attention? involved in making our roads safe. “There are many reasons, one challenge is that national data are not always correct. So, Why is it difficult to highlight the problem as a governments don’t always realise the extent to global health issue? which people are dying on their roads. In some “There is no exact ownership of the issue. The cases, the official statistic is a fifth of what we World leaders meet in Sweden In 2020, the third Global High-Level Conference on Road Safety will be held in Stockholm, Sweden. It will mark the conclusion of the UN Decade of Action for Road Safety with the aim of further discussing how the global targets for road safety can be developed, taking the 2030 Agenda into account. Delegations from some eighty countries are expected to attend, as well as representatives from business, research, organisations and international institutions. “The conference will provide a valuable opportunity to learn from one another’s experiences in order to save more lives both globally and locally,” says Lena Erixon, Director-General of the Swedish Transport Administration. 16 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
think the true numbers are. If governments The WHO has adopted a set of 12 voluntary would recognise these facts, I think the response performance targets designed to provide and the level of urgency would change.” guidance on how to improve road safety. What are the main focus areas? We have seen some reduction in road deaths in “We have outlined different areas that need to middle- and high-income countries. But most road be improved to make roads safer. It is a system deaths occur in low-income countries. Why approach and the targets address infrastructure, haven’t we seen any reduction in these areas? legislation, behaviour, vehicle safety standards and “The main reason is that, in many low-income so forth. It reinforces the fact that road safety Nhan Tran, countries, the level of investment in road safety is a question of addressing the system and, if Coordinator, Unintentional Injury has not increased, despite the fact that there are governments implement all the actions, they’ll Prevention at the more people and vehicles on the roads.” have implemented a safe systems approach.” WHO The target of halving the number of deaths from In other words, there are both engineering and road traffic accidents by 2020 forms part of the behavioural challenges to be overcome? UN’s Sustainable Development Agenda. The target “Correct. Legislation is good, but you also will not be met. Do you think the international need enforcement. Then you need infrastructure community will set a new goal? that is appropriate to what the law says, and “In part, I think the 2020 deadline was to draw all of this demands resources. Many countries attention to the need for urgent and immediate have implemented single measures to improve action. The fact that we will not reach the goal is road safety, but to succeed we need a systems a good wake-up call. In February next year, there approach. People tend to say that road deaths are will be a ministerial conference in Sweden and caused by reckless behaviour. But behaviour is a the aim is to bring world leaders together to talk function of the system you live in. If we want to about a way forward, including a proposal for a change the behaviour of our road users, we have new target that will be set for 2030.” to change the system.” V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 17
FACTS & FIGURES Each year 1.35 million people die in road Heading traffic accidents. They are the leading killer for the goals of children and young adults. In 2015, the member states of the United Nations adopted the Sustainable More than half of all In Europe, most victims In South-East Asia, almost Development Agenda. There deaths involve vulnerable are drivers or occupants of half the deaths involve riders are 17 development goals road users: pedestrians, cars or trucks. of motorised two- and three- to make the world more cyclists and motorcyclists. wheelers. sustainable. Two goals refer to road safety. Goal 3: Health. Target 3.6 17% 9% aims to halve the number 16% 29% 11% of deaths and injuries from 43% road traffic accidents by 48% 16% 2020. 26% Goal 11: Sustainable Cities. 32% 28% 25% Target 11.2 aims to provide access to safe, affordable, accessible and sustainable river/passengers of four-wheeled D river/passengers of four-wheeled D otorised two- and three-wheelers M transport systems for all, vehicles vehicles Unspecified road users improving road safety, Motorised two- and three-wheelers Pedestrians and cyclists Driver/passengers of four-wheeled Pedestrians and cyclists Motorised two- and three-wheelers vehicles notably by expanding public Unspecified road users Unspecified road users Pedestrians and cyclists transport by 2030. 105 The death rates are three times higher in low-income countries than in high- The number of countries in income countries. the world with seatbelt laws that align with best practice. Road traffic deaths in different parts 33 The number of countries that of the world in 2018 made improvements Estimated road traffic deaths, per 100,000 population in 2016 The number of countries in to bring their laws into the world with child restraint alignment with best practice NORWAY 2.7 laws that align with best on one or more risk factors. SWEDEN 2.8 practice. UK 3.1 NETHERLANDS 3.8 JAPAN 4.1 FRANCE 5.5 66 % POLAND 9.7 USA 12.4 The number of road traffic deaths in Sweden CHINA 18.2 decreased by 66% between 1990 and BRAZIL 19.7 2015, making Sweden a leader in road INDIA 22.6 safety performance with 2.8 deaths per 100,000 inhabitants. S O U R C E : WO R L D H E A LT H O R G A N I Z AT I O N 18 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
Group to develop technical systems PHOTO: SÖREN HÅKANLIND that help drivers avoid accidents. Many different players in society have to take joint action. It doesn’t matter how effective and safe the technology we deliver is, we can’t reduce the number of fatalities in traffic on our own.” T H E V O LV O G R O U P ’S partners in this effort to increase traffic safety include research institutes, authorities, politicians, international organisations and partners within technology development. “Together with transport companies, we are working on driver training and implementing important transport policies, such as rest times and load security. At the end of the day, it’s the politicians who draw up legislation, set technical requirements and decide how the infrastructure is going to be developed. But everything is connected and that’s why we have to focus on every dimension.” The UN’s target of halving traffic fatalities is reasonable, but achieving it by 2020 was not realistic, according Exchanging knowledge and experience globally in order to speed up developments regarding traffic safety is the key to success. “Many different players in society have to take joint action,” to Peter Kronberg. At the same time, says Peter Kronberg, Safety Director Volvo Group. he believes that the international community actually knows which measures are needed to create safer Collaboration needed roads. The problem is mobilising all the players that are needed and finding cost-effective measures that to reach global goals can realistically be implemented. The largest number of traffic accidents take place in countries that lack the resources to invest in improvement With its global presence, the Volvo Group is playing an active programmes. In spite of this, Peter role in increasing traffic safety worldwide. At the same time, Kronberg can see changes that are reaching the global goals also requires collaboration and pointing in the right direction. international exchange. “ I F W E LO O Kahead, I can see positive developments in China and India, T H E V O LV O G R O U P has long believe in it. At the same time, we are for example. These countries have had a social perspective that is aware that many things are outside our experienced fast economic growth linked to the company’s legacy control. That’s why it’s important that and a large number of road fatalities, and values relating to safety and the we collaborate with other players,” but they are now starting to invest in environment. The zero-accident vision explains Peter Kronberg, Safety reversing this trend. Traffic safety is is the overarching goal that governs all Director Volvo Group. the basis of an efficient, sustainable the work. The key to success is exchanging transport system. That, in turn, is “Our basic philosophy is that knowledge and experience globally in an important engine for driving accidents can be prevented. That’s order to speed up developments. development and prosperity.” the position we have taken and we “It isn’t enough for the Volvo G Ö R R E L E S P E LU N D V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 19
TAG AC CLI D I NEN E T RESE ARCH TE AM LOOKING FOR ANSWERS During the past 50 years, the Volvo Accident Research Team (ART) has investigated more than 1,700 road traffic accidents involving Volvo trucks. Their knowledge is helping to make its products even safer. TEXT FRIDA WA L L PHOTO ANNA SIGVARDSSO N 20 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
Denis Mattsson, Andreas Ekfjorden and Anna Theander work in the Volvo Accident Team. Every year, the team investigates between 25 and 30 accidents in which Volvo trucks have been involved. A T 0 1 : 0 2 A M , an SOS operator scene of the accident. Among other things, receives an emergency call telling they measure the skid marks, examine the road them that a truck has collided surface and check if an airbag has been deployed with a stationary truck on the and if the safety system on the Volvo FH4 has E6 road, 30 kilometres outside functioned as intended. They take photos and Gothenburg. Seven minutes document virtually the entire truck. later, Anna Theander, Leader “We look for details that explain what caused Volvo Accident Research Team (ART), receives the accident and what we can improve in the an email with information about the accident. Anna Theander next model in order to prevent similar incidents. “It was a really powerful collision that heavily This can involve anything from how much the damaged the driver’s cab and caused the load to front of the truck has buckled, to small things like spill all over the road. The driver was extremely a hose rupturing,” explains Anna Theander. lucky to emerge unscathed,” says Anna Theander. ART’s mission is to conduct a detailed study The following day, she and two of her of road accidents involving Volvo trucks. By colleagues from ART make their way to the travelling to the scene of the accident and V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 21
AC C I D EN T R E S E A R C H T E A M At the scene of the accident, the team can also see how the surrounding conditions impact truck safety in accidents. “Collision tests take place in a laboratory and are based on standard types of accidents. As no two accidents are the same, we can find unique aspects in the field that can’t be recreated in a laboratory,” says Anna Theander. “The purpose is for us to learn how our products are impacted in different accident situations.” A N N A T H E A N D E R , L E A D E R V O LV O A C C I D E N T R E S E A R C H T E A M studying it, the truck and the driver’s behaviour, improvements and a theoretical exchange of they can see what happened prior to the knowledge in the form of reports and lectures on accident, the result and how it impacted the traffic safety. vehicle. This work is being done in collaboration with “The purpose is for us to learn how our the rescue services, vehicle recovery companies products are affected in different accident and the police. The information and photographs situations. That’s why we focus primarily on are jointly analysed by the entire team which accidents involving new trucks, accidents that comprises of a network of ten people from have serious consequences or accidents in which different parts of the Volvo Group. Based on we can see a recurring pattern,” says Anna their findings, they then draw conclusions about Theander. the things that need to be improved or modified in future models. Sometimes comparisons are S I N C E I T S F O R M AT I O N in 1969, ART has been made with similar accidents over time, to enable one of the cornerstones of the work to realise the the team to identify patterns and trends in zero accidents vision: that no Volvo trucks should which active measures in the form of product be involved in road accidents. Over the years, development are needed. they have compiled an enormous knowledge Denis Mattsson, Senior Fire and Accident bank which has resulted in both concrete safety Investigator, points to a truck that is parked at 22 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
the Volvo Truck Center in Bäckebol, outside Gothenburg. ACCIDENT “We found that many accidents between trucks RESEARCH TEAM and pedestrians were a result of the driver not seeing the pedestrian. As a result, the mirror on F ounded in 1969. the upper edge of the windscreen was developed. RT is part of A It gives the driver visibility immediately below Volvo Group Trucks Technology. the cab.” very year, it E investigates A N O T H E R E X A M P L E O F the way ART’s between 25 and knowledge has been used in product 30 accidents development is the Advanced Emergency in which Volvo trucks have been Braking System (AEBS), which has been a legal involved. Reporting on requirement in every new truck in Europe since ART comprises 2015. ten people with This system warns the driver and automatically traffic safety various specialist skills in the field of applies the brake when a collision with a vehicle traffic safety. ahead is unavoidable. At Volvo Trucks, the system is known as “Collision Warning with ART focuses primarily on By seeing trends and patterns Emergency Brake” and it was introduced back in accidents in in relation to when and how 2012. Sweden, but it travels all over accidents occur, ART can map The accident in which the Volvo FH4 was involved on the motorway outside Gothenburg the world to investigate trucks out an orientation for Volvo could perhaps have been avoided if the truck had and accident Group’s safety development. scenes. been a more modern model with this system. “So you can see that the knowledge we get “ D U R I N G T H E PA ST few years, we have, from studying accidents really helps us develop for example, seen an increase in accidents our products and make the trucks safer,” says between trucks and cyclists. But only by Anna Theander. relating the increase in the number of cyclists to the number of accidents can I draw conclusions that show us where we need to focus on developing safety systems in this specific area,” explains Andreas Ekfjorden, a data analyst at ART which is involved in investigating and analysing data from accidents all over the world. The main result of Andreas Ekfjorden’s work is the Volvo Safety Report, which is published every two to three years. It is based on European accident data and various research projects. Compiling and presenting statistics, causes and consequences gives a clearer picture of the real-life situation on the roads. “This report aims to increase society’s knowledge and understanding of traffic accidents. Consequently, we also run training on the results and the challenges we face in the field of traffic safety.” In his role as a data analyst, Andreas Ekfjorden benefits enormously from visiting the Would you like more information? The 2017 scenes of accidents. “To understand the figures, you need experience of the real-life Volvo Safety Report can be downloaded at situations behind them,” he says. volvogroup.com and volvotrucks.com. V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 23
V EH I C L E S A F E T Y HOW IT WORKS Modern travel Every day, millions of people all over the world travel by bus. Thanks to a host of safety features, Volvo buses are among the safest on the market. W H E N T H E N E W generation of the Volvo 9900 and 9700 tourist coaches were launched in 2018, it was Volvo Buses’ most important news in this segment for more than 20 years. These coaches are packed with both updated and totally new characteristics for protective and preventive safety including driver support. The characteristics include everything from electronic brake systems and collision protection to advanced warning systems in the event of dangerous traffic situations ahead. Many of these systems work preventively to reduce injuries in collisions or avoid them completely. “Some 90 per cent of all accidents are caused by human error and misjudgement and all the systems that provide the driver with support help to reduce the risk of accidents. Some examples in our new coaches include Forward Collision Warning and Emergency Braking, Lane Keeping Support and Adaptive Cruise Control,” explains Peter Danielsson, Director Vehicle Features and Safety at Volvo Buses. S A F E T Y I S A top priority for both drivers and passengers. Safer buses and coaches could even be a big competitive advantage in business and when companies are looking to employ new drivers, according to Peter Danielsson. “A number of surveys of bus drivers reveal that when they are asked to choose the most important features in the vehicles they drive, safety really stands out. In addition, a safe and comfortable bus can actually enable bus operators to charge a premium price in some markets.” Peter Danielsson also mentions the trend relating to accident statistics. “It is continuously becoming safer to travel by bus. In Europe the number of fatalities is falling – by an average of seven per cent a year over the past decade.” M A R C U S O L SS O N 24 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
Safety is cool! Discover some of the safety features on a Volvo bus in Augmented Reality. Download or update the app Volvo Group AR Stories and interact with the picture through the app. V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 25
COLLISION TESTS The algorithms that can save you Ones and zeroes have replaced sheet metal and sparks. In the battle to prevent serious bus accidents, computer-simulated collision tests have become an invaluable tool. TEXT J I M M Y H Å KA N S SON I L LU ST R AT I O N VOLVO BUSES 2. If the tipping is not too large, the bus will stay on its wheels. 1. If a bus drives into a ditch, it starts to tip. 3. At a certain tipping angle, the bus starts to free fall. W H E N YO U C L I M B on board a in as many situations as possible,” explains Sofie modern Volvo bus, it will have Wistrand, Feature Leader of Collision Safety at taken part in several hundred Volvo Buses. collision tests, the overall aim For almost 20 years, Volvo Buses has been of which is to ensure that you travel in safety. simulating vehicle collisions on computers. However, most of these collision tests no longer However, it is only recently that the power of take place on test tracks. They are instead processors has become so advanced that it is conducted in server halls. possible to make digital copies of vehicles with “Using computer simulations, we are able to far higher reliability. conduct the same collision tests several times, “We divide the model into tiny, tiny pieces but with minor adjustments. If, for example, and then calculate what happens to each we simulate a frontal collision with a car, after individual element in a collision. Sometimes, we every test, we are able to adjust the angle and also conduct a physical collision test in order to start again to evaluate the structure of the bus compare the results with those of the simulations 26 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
and we have then found that the results of as a “residual space”. If the physical tests and simulations are incredibly bus tips over, its design must similar,” she says. withstand the force of the Conducting safety tests on vehicles digitally has collision and, at the same become increasingly common in the automotive time, leave a “residual space” industry. However, in the case of buses, there for the passengers. Using is another dimension of safety that needs to be simulations, Volvo Buses has taken into account. been able to test a number “In a bus, we have more people to protect Sofie Wistrand of scenarios, materials and than the driver. We have all the passengers and designs in the hunt for the their safety is just as important.” best possible solution. “In simulations, we are able to evaluate vehicles O F T H E B U S accidents that occur, there is one that haven’t even been built. This really speeds up type that sticks out – bus roll-overs. This is the development process. Once we build the first the accident type with the highest severity of buses, we know that they are crash-safe from the injuries. To resolve this, there is what is known very start,” says Sofie Wistrand. 5. When the bus hits the ground, it starts to deform. 6. When the bus structure has absorbed the collision energy, it starts bouncing back. “Using computer simulations, 4. During the free fall, the collision energy increases. we are able to conduct the same collision tests several times, but with minor adjustments.” S O F I E W I S T R A N D , F E AT U R E L E A D E R O F C O L L I S I O N S A F E T Y AT V O LV O B U S E S V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 27
CIT Y SAFE T Y London has made eliminating road collisions a top priority. Under one draft proposal, all heavy goods vehicles over 12 tonnes will need a safety permit to operate in the city from October 2020. Other cities and EU legislators are taking notice. TEXT L I N A TÖ R N Q U I S T & GEMMA WILSON- VIDA L PHOTO V I C TO R H E R N ANDEZ , JA MES T Y E & K RIS WOO D LONDON CALLING FOR CITY SAFETY 28 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
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CIT Y SAFE T Y D R I V I N G A T R U C K down London’s rowing number G centre of its decision making and it is working narrow streets means navigating of cyclists: While with vulnerable road user groups and vehicle just 12,000 people past delivery vans, Uber cabs and cycled during the makers, including Volvo Trucks, to find solutions. the red double-decker buses, as Central London So, what can be done? One major plan under well as pedestrians and the city’s rush-hour in way is to develop the world’s first Direct Vision 2000, 36,000 growing number of cyclists. With were present in Standard (DVS) for heavy goods vehicles. so many people and vehicles the same area at “Direct vision from the cab has been shown competing for limited road space, the risks of the same time by to have a substantial impact on reducing danger collision are high. 2014, according for people walking and cycling, as blind spots to Transport for The mix of trucks, cyclists and pedestrians in London. are a key factor in collisions,” says Will Norman, London has proved particularly risky. From 2015- Walking and Cycling Commissioner at Transport 2017, heavy goods vehicles were involved in 25 for London. per cent of pedestrian fatalities and more than raffic accidents T 63 per cent of cyclist fatalities in the capital. This in London: More U N D E R T H E C U R R E N T proposal, all heavy goods than 130 people is despite making up only four per cent of road died on the roads vehicles over 12 tonnes are rated from zero miles driven in the city, according to statistics in London in 2017, (lowest) to five (highest) stars, based on how from the city’s transport authority, Transport for while 3,750 people much drivers can see directly through their cab were injured. Of London. those that died, 73 windows. To enter London after October 2020, While high, these statistics are not wholly were pedestrians a truck will need to either meet the minimum unique to London. Research from the Volvo and 21 of those requirements for direct vision or show that Accident Research Team shows that, in 2014, involved HGVs. the truck has other measures to reduce risks about 1,230 or 32 per cent of fatalities from to vulnerable road users through, for example, accidents with heavy goods vehicles in the EU cameras, sensors or visual warnings. By 2024, involved vulnerable road users. While traffic heavy goods vehicles below three stars would safety has improved overall, accident rates for be banned from London unless they prove vulnerable road users have proved harder to compliance to a strict set of safety requirements. bring down. To make its roads safer, Transport Volvo Trucks has been following the for London has put reducing road danger at the developments in London closely: “We have a long-standing collaboration with Transport for London and have been supporting them and our customers through the scheme’s various consultation phases,” says Hannah Burgess, Product Digital and Delivery Director, Volvo Trucks. “Safety is a Volvo core value, so we see our role as Hannah Burgess a contributor to a holistic approach to urban safety.” So far, the scheme has gone through three sets of consultations with researchers, vehicle manufacturers, the freight industry and cycling and pedestrian groups. During the first phase of consultation, it was found that the current fleet of heavy goods vehicles (HGVs) in London have poor levels of direct vision. So, under current proposals, equivalent measures such as cameras “We are changing our approach to streets so that reducing road danger is at the centre of our decision making,” says Will Norman, Walking and Cycling Commissioner that increase the overall safety of the vehicle will at Transport for London. be permitted under the ‘Safe System’ scheme. 30 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
What do you think of the traffic situation in London? Nigel Vidal, taxi driver Charlotte Evans, cyclist “Driving in London is pretty stressful, particularly in rush “Traffic in London isn’t great – and, as a result, cycling is hour. The city centre gets congested quickly and one-way becoming more popular. It’s nice to feel part of a cycling systems mean there are limited shortcuts. One of the community on my commute and there’s been a lot of biggest challenges is knowing all the streets in order to improvements with the introduction of dedicated cycle get around quickly – alternative routes are a must! As a lanes and ‘quietways’. What’s disheartening, though, is taxi driver, you strike up some interesting conversations when cyclists jump red lights and give the rest of us a bad with people in the back of the cab.” name!” Victor Asandi, pedestrian Manoj Popat, bus driver “The traffic doesn’t really affect me – my commute is “As a bus driver, traffic isn’t really an issue because we pretty good and I like walking around seeing London in have our own bus lanes. But it’s important to watch out all its glory. Having said that, it can be frustrating to travel for pedestrians, cyclists and motorcyclists. Driving around when there are underground or bus delays. The biggest the city and seeing the sights is fun and we meet lots of challenge, though, is travelling at peak times or in bad regulars and tourists too. Luckily, I always feel safe as I’m weather – snow or rain can disrupt the whole system.” in a secure cabin and can alert the emergency services if I ever need assistance.” V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9 31
CIT Y SAFE T Y London’s population is expected to rise from from 8.9 million today to an estimated 10.8 million in 25 years’ time. The city’s transport strategy aims to ensure that 80 per cent of all Londoners’ trips will be made on foot, by cycle or by using public transport by 2041. There are still a number of key questions under Under any scenario, urban safety is set to discussion, such how the scheme will be enforced continue to be a priority for London. The and which parts of it will be ratified: “To make Direct Vision scheme for heavy goods vehicles things even more complex for our customers, the is part of a myriad of measures to improve road UK has two other competing safety compliance safety in the city, from cutting speed limits and schemes for trucks, so many are feeling the strain tackling speed by redesigning streets to improving of complying to multiple safety standards,” says enforcement and redesigning the city’s most Hannah Burgess. dangerous junctions. By 2041, Transport for London aims to have zero serious accidents or fatalities on its roads, with 80 per cent of all Londoners’ trips being made on foot, by cycle or The Direct Vision Standard by using public transport. T R A N S P O R T F O R LO N D O N has developed the world’s first O T H E R C I T I E S , AS well as EU legislators, are Direct Vision Standard (DVS) to improve the safety of heavy looking to London for inspiration. Introducing goods vehicles. a direct vision standard based on London’s star Subject to consultation, enforcement of the scheme will rating system is now also under discussion in the begin in October 2020 when all zero star HGVs over 12 tonnes EU, as part of an update of the General Safety would be banned unless they offer a Safe System, a set of safety Regulations, which focus on protecting vulnerable measures such as blind spot elimination and minimisation, road users. “We also know that Transport for warning of intended manoeuvre and minimising the physical London is talking to other cities including New impact of a hazard. York and Copenhagen. Mayors globally want to Under current proposals, HGVs below three stars will be make their streets safer, so efforts like this are set banned from London in 2024 unless they prove a ‘Progressive to spread,” says Hannah Burgess. Safe System’. As the world looks to increase urban safety, London is leading the way. 32 V O LV O G R O U P M A G A Z I N E 2 . 2 0 1 9
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