Tourism Work with our students - Placement, graduation and practical assignments - Breda University of Applied Sciences
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Work with our students
Placement, graduation and practical assignments
Tourism
BUas.nl
T OUR ISM M A NA GEM ENT
Year 1
Propaedeutic phase including the following modules:
Intro Tourism | Consumer behaviour | E-business fundamentals | Experience design
Year 2
Main phase including the following modules:
Tourism destinations | Recreation & hospitality | Travel industry | Research | Aviation |
Tourism business | Marketing | Fieldwork | Digital, green and social skills
OR
Choice for the track: Attractions and Theme Parks Management
(year 2 and 3)
Year 3 | semester 1 Year 3 | semester 2
Placement or specialisation*: Placement or specialisation*:
> E-tourism > Tourist Experience
As a partner in the tourism industry, we would be happy > Tourism Business > Design & Development
to work with you. The students of our professional
* 1 mandatory placement (20 weeks) and 1 specialisation area for each student
bachelor’s programme of Tourism Management can set
to work for you on a placement or graduation assignment
or another type of practical assignment. Year 4 | semester 1 Year 4 | semester 2
Minor Graduation Phase
Tourism Management
We are Breda University
of Applied Sciences The professional bachelor’s programme of Tourism Management is taught in
English and prepares students for careers in the international tourism industry.
Some 7,000 students from The programme has a practical orientation and is delivered by highly qualified and
over 100 countries are international lecturers with years of experience in the industry. Good to know
studying at our international My work placement
higher education institute. In the first year of study, students are familiarised with the tourism and recreation in Bogota is quite exciting! > Our degree programmes have recorded high
Our campus is situated in the sector in general. They work on projects and attend courses such as marketing, scores in Keuzegids HBO for many years now.
south of the Netherlands, in e-business, financial management, and consumer behaviour. As from year 2, I am currently doing a work Keuzegids is an independent consumer guide
the city of Breda, only 100 km students will deepen and specialise their knowledge and skills. placement at voyage by frosch that assesses and compares the quality of
from both Amsterdam and colombia in Bogota. It is a tour higher education (hbo) programmes in the
Brussels. Our institute, operator for corporate as well as leisure
Netherlands.
formerly known as NHTV travel and MICE. In this context I work in
Breda, was founded in 1966 PROGR AMME FAC TS the department of Voyage Colombia, helping with the
> We received international recognition from,
as a provider of bachelor’s planning of holiday trips for individual travellers and
courses in tourism and > English-taught families or small groups. The company assignment among others, the UN World Tourism
leisure, and in this field it is >
4 years, 3-year track available to pre-university graduates
that was created for me definitely meets my interests, Organization and the World Leisure
currently the largest and >
20-week work placement in the third year
because it deals with the development of a sustainable Organization.
leading education institute in > 18-week graduation assignment tourism product and I am very much interested in
the world. New professional > Degree title: Bachelor of Arts the aspect of sustainable tourism. I also had to carry > With 50 years of experience, we have an
and academic bachelor’s and >
Career examples: E-commerce manager at an attraction park,
out some research about sustainable tourism and extensive international network. Our
product manager at a tour operator, digital marketing
master’s programmes have conduct a market analysis. In the end I will have to cooperation partners include TUI, NBTC,
specialist for an online booking platform, sustainability
been developed since then. present everything to the company. Quite exciting!” Transavia, Sunweb, Groupe Pierre Vacances,
coordinator in a holiday village, consultant at a destination
Today we offer degree Center Parcs, and Disney.
marketing organisation, policy officer at a local council, yield
programmes in the domains Kristina Holzer
or revenue manager for an airline company, and many more
of Games, Media, Hotel, Student Tourism Management > We have the special feature of
Facility, Logistics, Built Doing her work placement at Voyage by Frosch Colombia ‘internationalisation’, awarded by the NVAO
Environment, Tourism and
(Accreditation Organisation of the Netherlands
Leisure & Events.
and Flanders).
1 2
Placement, graduation How can our students
and practical assignment help you?
Do you want to make use of our students’ innovative views of To give you an idea of what our students can do for you, we will give you a few
the tourism and recreation industry? examples of workday activities and assignments that students may work on
during a work placement, graduation project or practical assignment. The degree
Practical experience both at home and abroad of depth of the assignment or research depends on the year of study that the
Does your company have plans to develop a sustainable tourism product? Do you student is in.
finally want to see that social media plan worked out in detail? Or would you like to
have research conducted in the area of influence marketing? Our students would
be happy to help you. They are trained to become highly skilled professionals in > Marketing a product via online and offline > Developing tourism development
the tourism and recreation industry and are keen on acquiring practical experience distribution channels scenarios and policy plans for
both at home and abroad. destinations and companies
> Writing a social media strategy
> Developing sustainable products and
> Implementing a website conversion concepts
optimisation strategy
> Carrying out a feasibility study
> Initiating an online marketing plan
The students are motivated and inquisitive > Mapping out and/or optimising business > Conducting a quality survey among
processes customers
At De Jong Intra Vakanties, we host a couple of students in
placement positions every year. Our experiences are nothing > Developing a tourist experience based on > Facilitating or contributing to
but positive. Students have good basic knowledge which Design Thinking principles facilitating multi-stakeholder decision-
allows them to set to work straight away. It never takes long making processes
before they are regarded as colleagues, which says it all. The quality is always high. > Setting up job profiles / appraisal
The students are motivated, inquisitive and keen on gaining practical experience. procedures / staff handbooks
What’s interesting about our company, is that students can experience the entire
tour operating process. Every facet of their studies – and more - is dealt with here!”
Coby van Dongen
De Jong Intra Vakanties, Commercial Director
The students are flexible and have what it takes
The students of Breda University of Applied Sciences are
flexible and have what it takes. They possess the right
Student availability* mentality and attitude to complete the placement period
successfully. Thanks to this and the positive attitude they have,
Work placement | Professional bachelor year 3 20 weeks in Sep-Jan or 20 weeks in Feb-Jun they are able to learn a lot in a short period of time, in many
Work placement | Associate degree year 2 20 weeks in Sep-Jan different areas. The international character of Belvilla ensures a good connection with
Graduation assignment | Professional bachelor last year 18 weeks in Feb-May the curriculum of the degree programme.”
Practical assignments | All study programmes Possible all year round**
Sanne ten Voorde
* During the summer holidays (July and August) our students are not available for a placement, graduation or practical assignment
3 ** Please send practical assignments in time; we then examine whether and where this assignment fits within the curriculum Belvilla AG, Contract Manager for the Netherlands 4
How does it work? The graduation project
Upon completion of the theoretical part of
the programme and the work placement,
> The host company offers a professional
workplace and preferably a
The practical details the student will put his or her knowledge reimbursement for costs incurred (travel
to use in the graduation phase. This expenses, accommodation). Whenever
involves completing a reasonably complex possible, students arrange their own
assignment, for instance in the field of insurance and, if necessary, a work
management, communication, research, permit and visa.
On these two pages you will find the practical details regarding work e-business or marketing.
placements, graduation projects and practical assignments.
On the part of the degree programme, the Practical assignments in education
student will be supervised by a lecturer. We find it important for our students to
The work placement If you are interested in working with The student will inform the supervising work on practical assignments as much as
The work placement is an important our students, we would like to ask the lecturer about the progress of the possible. To this end, we are constantly
component of the study programme, following of you: assignment(s). An oral assessment takes looking for cases and challenges to
aimed at giving students the opportunity > During the work placement, the student place to conclude the graduation period. incorporate in our curriculum. We
to apply their acquired knowledge and will participate for a period of 20 weeks The report produced by the student will be encourage our students to work in
skills to real-life, professional situations in in a department within your tourism or assessed by the supervising lecturer and a learning communities, in which students,
order to learn from this process. During recreation business, for instance in the graduation committee. lecturers and industry partners motivate
the placement period, students will be department of Sales, Marketing and and stimulate each other in exchanging
required to develop several competencies Communication, Procurement and knowledge.
(or develop them further) as defined by Product Management, Groups and If you are interested in working with
the degree programme staff. Incentives, Yield Management, or our students, we would like to ask the Examples of assignments:
E-Commerce. following of you: > Analysing the customer journey
On the part of the degree programme, the > For about 20% of the time and during > You may expect the student to be able including all online and offline
student will be supervised by a lecturer. working hours, the student will work on to work independently. The time to be touchpoints
The role of this supervising lecturer a company assignment defined by you spent on guidance and support does not > Writing an advisory report on the
comprises, among other things, evaluating (or together with the student) need to be more than 1 or 2 hours a marketing of a new product
the work placement by means of talks with > You will appoint a company supervisor week (after an induction period). > Conducting research into conversion
the student and the company supervisor. for the purpose of introducing the > Alongside his or her research optimisation and developing a plan
The student will keep his or her student to your employees, supervising assignment, a student may also assist in for this
supervising lecturer up to speed on the the student’s performance and the workday activities of your company.
progress of the placement activities and assignments, and having regular This is something that will be decided on
assignment(s). progress talks with the student (at least in consultation with the student. The
twice). student’s performance of the workday
> Your company will be ultimately activities will not be subject to How to submit your vacancy
responsible for the work carried out by assessment. If you have a suitable and challenging placement,
the student or students. > You will appoint a company supervisor graduation project or practical assignment, please
> The host company offers a professional for the purpose of introducing the inform us by submitting your offer via
workplace and preferably a student to your employees, discussing placementofficetourism@buas.nl.
reimbursement for costs incurred (travel the graduation proposal and assignment
expenses, accommodation). Whenever description(s) with the student, and \ Do you have any questions or would you like to
possible, students arrange their own supervising the student (focusing on the discuss what would best suit your company or
insurance and, if necessary, a work assignment). assignment? Please feel free to send an e-mail to
permit and visa. > The student will have access to the our placement office and we will contact you as
necessary information (annual report, soon as possible.
policy plans, data).
> Your company will be ultimately
responsible for the work carried out by
the graduate student.
5 6
We would be happy to
work for you!
We and our students are always keen on gaining valuable
practical experience in renowned organisations in the tourism
and recreation industry. Do you have an interesting placement
position or an intriguing research assignment for one or more
of our students? We would be happy to work for you.
editors
Breda University of Applied Sciences
Marketing and Communication
graphic design
Waldo van Bokhoven | BOWfor
Arno van der Linden | BUas
photography
Andy van Tilborg
Shutterstock
print
Notten Grafische Oplossingen
April 2021 edition
No rights can be derived from
the information in this prospectus
address telephone
Mgr. Hopmansstraat 2 | 4817 JS Breda | The Netherlands +31 76 533 22 03
e-mail website
placementofficetourism@buas.nl www.BUas.nl
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