Tortona Design Week 2019: #DESIGNOW

Tortona Design Week 2019: #DESIGNOW
An edition dedicated to modernity, new proposals and great guests is about to
begin

Milan, 9 - 14 April 2019 | A new edition of Tortona Design Week, an
unmissable appointment of Fuorisalone, is about to start, fueled by a mix of big
names and new proposals, product and service innovation, technology and
tradition. This network of exhibitors, events, locations and activities has always
embodied the broadest sense of Milan Design Week.

Always full of surprises and content, Tortona Design Week 2019 is a magnifying
glass focusing on contemporary life and the spirit of the times. Projects in the
name of research, technology and experimentation show us the present — the
here and #NOW— and reveal the role of #DESIGN in responding to society's
needs.

Tortona Design Week 2019 is once again a reflection of reality, a narrative tool
that offers the public an unprecedented perspective and interpretation of modern
life. Through their projects, companies and designers offer ideas for interpreting
new needs and understanding the direction taken by today’s trends in designing
experiences, products and services. Experiments, products and synergies will be
presented in a series of events combining an international dimension and the
local realities of this vibrant urban area of the city.

In the name of modernity, impressive innovative services have been created for
the area to add a new dimension to this design story and facilitate public access
and orientation:

   1. An augmented reality system developed in collaboration with Sense -
      immaterial Reality;
   2. TDW Infopoints, genuine landmark totems designed by Alfonso Femia,
      guest architect of the district;
   3. The new edition of Casello Giallo, a space celebrating fusion and
      hospitality;
   4. Architours, organized by the Tortona Area Lab Association in
      collaboration with AIM - Associazione Interessi Metropolitani;
   5. TDW Press Hub by DBOX, a press area inside the Magna Pars Hotel
      and Event Space;
   6. TORTONA TENSEGRITY: an installation on Largo delle Culture by
      Francesco Librizzi architect

Some of the protagonists of the 2019 edition are Fabio Novembre, Aldo Cibic,
Ikea, Lexus, Honda, German Design Council, Corraini Edizioni, Delta Light,
Novartis, Union Corporation, Keio University, and more.

AUGMENTED REALITY
Tortona Design Week 2019 has decided to add an innovative narrative method,
accompanying visitors all along the exhibition route with a new system of
interpretation: an augmented reality project developed in collaboration with
Sense - immaterial Reality.
With just a few simple steps, when you point your smart phone at a marker in
each exhibition location, you will gain access to experiential content that will
allow you to immediately enter the heart of the project. The augmented reality
service will also be present on all communication tools of the area, providing
access, through multisensory experiences, to more information about the event.
Tortona Design Week has chosen to use and promote a system that the design
world itself deals with more and more: from prototyping to the Buying Session
phase and marketing campaigns, immaterial objects make it possible to optimize
and speed up processes, increase the impact on the market and the perception
towards the end user, all in the name of sustainability and respect for the planet.

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GUEST ARCHITECT: ALFONSO FEMIA FOR TDW INFOPOINTS
Alfonso Femia - Atelier(s) Alfonso Femia (AF517) is the guest architect of this
new edition: he designed the TDW Infopoints, three genuine landmarks created
as cardinal points of the area, marking the boundaries and coordinates of
Tortona Design Week 2019. The volumes, with their peculiar and iconic
profile, will become familiar symbols of the district as well as an important tool
for providing and sharing information.
The first Infopoint will be located on the Porta Genova square, while the others
will be on Via Tortona (on Largo delle Culture and on Via Stendhal at the corner
of Via Tortona).

“A door, a portal, a gate, it is actually a "marker" of an area that is real image
of a city within a city. Via Tortona in Milan is an osmotic, pneumatic place when
in its dense moments it welcomes and gathers ideas, people, looks and steps. Its
interiors become exteriors, and its streets become squares. It is a system of
colorful sheets folded to form a contemporary teepee. Each identifies a point on
a map of different routes, hosting within it the thousands of names, words,
images, designs and passions that transpire during a few days. This system
within a system reacts to light on its different sides, created and produced
through a generous dialog of material, amidst light and shadow, pause and

movement that dissolves in a point stretching toward the sky. It is ephemeral,
real, virtual, and imaginary.” Alfonso Femia

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TORTONA TENSEGRITY: AN INSTALLATION BY FRANCESCO
LIBRIZZI ON LARGO DELLE CULTURE
The flower bed of Largo delle Culture is an emblematic narrative space. This year,
it features the evocative installation by architect Francesco Librizzi, created in
collaboration with Silver Tre S.r.l.
Through the extrusion of Tortona Design Week logo, Francesco Librizzi created a
light architectural structure on the rotunda, suggesting and evoking the presence of
a pergola that protects and reveals the urban garden. Tortona Tensegrity is a
segment of a possible architectural structure that through augmented reality can be
perceived and viewed in its entirety — an imposing structure that characterizes the
entire flower bed. The presence of slender columns under tension is a reference to
the potential space of the garden and the rotunda that contains it.
The term Tensegrity was coined in the 1960s by Buckminster Fuller as the crasis of
the words Tensional Integrity and indicates a structure where compressed parts are
isolated within a network of elements under tension. The result is a space in which
solid elements seem to levitate in space in a suspended structural dialectic.
Tortona Tensegrity is a project promoted by Tortona Design Week that narrates and
represents not only the companies and designers who choose the district during the
Fuorisalone week, but also the identity and soul of the area: its real life, public
spaces, urban greenery and the places frequented all year round by the locals and
visitors.
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CASELLO GIALLO OF TORTONA DESIGN WEEK 2019
A new edition for the space promoted by Tortona Locations to offer the public
an oasis combining performance art and street food. Facing the tracks of the
ancient Porta Genova station, on the corner of Via Savona and Via Tortona,
CASELLO GIALLO is an authentic secret garden, the beating heart of Tortona
Design Week 2019, where you can sip excellent cocktails and beers and enjoy
the best street food, accompanied by Live Painting and artistic performances.

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ARCHITOURS
Returning again this year are the free Architours of the district, organized by
Tortona Area Lab Association during Fuorisalone week to explore — guided
by expert architects and created for visitors, professionals, students and fans of

architecture and design — some of the most interesting places in the area.
Organized in collaboration with AIM - Associazione Interessi Metropolitani, a
non-profit organization specializing in the study and promotion of urban
transformations in Milan, the tours (by reservation only) last about 2 hours and
are for groups of a maximum of 30 people. This year will be the turn of three
emblematic places linking fashion and design: Armani Silos, the Labyrinth of
Arnaldo Pomodoro and the Ferré Foundation.
Tour times: 2:30 - 4:30 p.m. Wednesday and Friday
For Architours reservations and more information: eventi@aim.milano.it

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THE PROTAGONISTS
Two big names in international design will be guests in the district:

   -   Fabio Novembre, who designed the DBOX project at the Magna
       Pars Hotel and Event Space;
   -   Aldo Cibic, who in the spaces of the Savona 18 Suites boutique hotel
       presents his work and career through the exhibition called
       Aesthetics of vitality.

Fabio Novembre designed the innovative DBOX idea container: the architect,
who translates the concept of the universal embrace into powerful aesthetics,
interprets the spaces from a perspective of Inclusiveness and Sharing, where
the visitor's path winds through areas that are divided and linked by color.
DBOX is not an installation, but a conceptual project created to welcome dis-
similar expressions of design, art and lifestyles. Color is the protagonist,
invading the spaces with different shades like a sort of three-dimensional
infographics for the public that showcases the exhibition and offers moments of
relaxation for visitors. The DBOX features projects of: NICHELCROM,
SAMMONTANA, POM GLASS, LAMBORGHINI, DOMUS ACADEMY,
CLINICA DEL COIN OP, FABER, FDI, HAUSBRANDT, MACEVI MADEA,
NIO, OLMAR, REDBULL, TABADA DESIGN, THE BREATH, THE WAY
by LAZZARINI.

Aldo Cibic chose one of his most recent projects — the Savona 18 Suites — to
engage with the visitor on the varied and multifaceted path of his poetic vision,
seeking to represent a vibrant aesthetic. In the spaces already permanently
furnished with his furniture and objects, Cibic will insert a series of drawings,
photographs and installations for his Aesthetics of Vitality exhibition that will
create a story through images, shapes, colors and functions. Along with
photographs and drawings by the designer, the exhibition will present pieces by

Memphis, which will allow us to get a glimpse of the way in which Cibic's
language has evolved; new and self-produced furnishings such as the Pankina
chair, the Ellissima modular bookcase, and the Otto table; objects from the
Standard collection; products designed for Paola C., Fratelli Boffi, Venini,
Slow Wood, and Ghidini1961; and Blumohito installations.

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TORTONA DESIGN WEEK PRESS HUB BY DBOX
The heart of the Tortona Design Week story will be the Press Hub, located this
year at Magna Pars (via Tortona 15): during the week accredited national and
international journalists will be able to use this institutional and hospitality area
as an infrastructure for planning their itineraries in the best possible way and
collecting material and information on exhibitors.
The press preview of the district will be held on Monday, April 8, from 10:00
a.m. to 8:00 p.m., and all exhibition spaces will be open and visible to journalists.

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TORTONA DESIGN WEEK 2019 SPONSOR

       DELTA LIGHT
       Monumental golden spheres will take the stage at Delta Light’s
       installations in Zona Tortona. At the end of Via Privata Gaspare Bugatti
       Delta Light will be opening its brand-new showroom with a remarkable
       installation, which will communicate with the Boccino field in the
       beginning of the street.
       Massive golden orbs will create an infinite mirrored field that distorts
       and duplicates your reflection as you move through it. Known as a
       magical and three-dimensional object, spheres reflect everything around
       them, creating exciting interpretations of and contrasts with its
       surroundings. When illuminated they create many different gradients of
       light and shadow, resulting in an ongoing play of perception. Pure
       Lighting Pleasure! For this specific moment the spheres have multiple
       meanings for Delta Light. Clustered in different sizes they refer to
       molecules, the foundation of all, metaphorically suggesting the rebirth of
       a new world and Delta Light’s new strategy, team and approach for the
       Italian market. At the Boccino field in the beginning of the street, the
       same spheres and concept will be used for its playful character,
       connecting with the installation in the Delta Light showroom, and at the
       same time referring to the jeu de boules played here throughout the year.
       DELTA LIGHT - Delta Light Showroom + Bocciofila, via Bugatti 13

GALLO
The new Limited Edition terry socks GALLO Design Week 2019, which
have conquered the design addicted around the world, are on sale in the
Temporary Store at the Drogheria space in Via Tortona 19 from 6th to
14th April. The ever-changing skyline of Milan is tinged with fluorescent
green and inspires the new Gallo socks in Limited Edition for Design
Week 2019. Collectable socks to amaze with an athletic and brave touch
that won’t miss at the feet of trendsetters. During the week, the location
will also host other special projects.
GALLO - Drogheria, via Tortona 19

LABORATOIRES FILORGA PARIS
In partnership with Tortona Design Week and in the heart of the Tortona
District, Filorga opens the doors of their #NoFilterSkin Lab, a pop-up
lounge in Largo delle Culture, where the star is the new re-oxigenating
and brightening line Oxygen-Glow.
The Filorga #nofilterskin experience takes shape amidst pink neon lights,
designated beauty areas and photo shoots: guests can try the Oxygen-
Glow products with a complimentary mini-treatment and commemorate
their own selfie-ready skin with a photo booth #nofilter or with photos
taken by young artists.
The brand has designed this space to be a dialogue between cosmetics
science and contemporaneity where a skincare routine, with the literal
meaning of “taking care of one’s skin”, meets today’s aesthetic needs.
Right at the center of the beauty Lab, the “#nofilterskin pink-net wall”
stands out. In this photographic installation, every day there will be an
exhibition of the lounge guests #nofilter portraits shot by young
photographers that use social media as a privileged means of expression.
This pink net transforms into a physical exhibition of a digital visual
world and focuses on that “nude” beauty that is constantly echoed on line
where #nofilter and #nomakeup hashtags have more than 200 million and
17 million posts respectively on the Instagram, almost as it were an
invitation to be once again in harmony with one’s image.
LABORATOIRES FILORGA PARIS – Largo delle Culture

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TORTONA DESIGN WEEK 2019
www.tortonadesignweek.com
#tortonadesignweek #tdw2019 #tdw

Tortona Design Week 2019 is a project developed by Tortona Area Lab
Association, with the Patronage of the City of Milan.

Sponsor: Delta Light, Gallo, Laboratoires Filorga Paris
Technical Partner: Sense – Immaterial reality, Wegloo

Guest Architect: Alfonso Femia - Atelier(s) Alfonso Femia (AF517)

Infopoints
Project by: 7.27 THE MOON CODEX, AF*Design, Atelier(s) Alfonso Femia
(AF517)
With ATTICO, Stay Green
Building partners: MetallTech, Palmieri, TopColor, Molteni Vernici

Media Partner:
ABITARE - ARCHIPRODUCTS - ARCHITECTURE HUNTER - CASA
FACILE - CHIC HAUS - CLUB MILANO - COVETED –DESIGNBOOM -
DESIGNSTREET – DISENO INTERIOR - DOMUS - FUORISALONE.IT -
GUCKI –GUEST - ID INTERIORS DESIGN - IDEAT CHINA - IO ARCH –
IQD –ITALIANBARK - LA TAZZINA BLU - LIVING –MATRIX4DESIGN -
MODEM - OPEN HOUSE – PANTOGRAFO - PLATFORM - SPOTIFY -
VMSD

Design network:
Beirut Design Week – www.beirutdesignweek.org
Design Shanghai - www.designshanghai.com
Lima Design Week – www.limadesignweek.pe
St. Petersburg Design Week – www.spbdesignweek.ru

BRIEF HISTORY
Industrial in origin — it was a factory district in the 1960s — over the years
Tortona has become a dynamic place strongly linked to the world of fashion,
design and culture. Animated by creative laboratories, showrooms, ateliers and
exhibition spaces, in 2000 the district opened its doors to the public during
Fuorisalone, giving life to the renowned format of which it has since been one
of the symbols par excellence. The events, which combine an international
dimension and the realities of this vibrant urban area of the city, have always
presented the experiments, products and synergies of well-established and up-
and-coming companies and addressed a varied and qualified international

audience. A vibrant atmosphere characterizes the district not only during Milan
Design Week, but also all year long thanks to important companies established
in the area: from the most recent spaces of the former Ansaldo complex — with
Mudec and the BASE — and Armani / Silos, up to the most consolidated
presence of Fendi, Ermenegildo Zegna, Superstudio, Moncler, Herno, Harmont
& Blaine, Agnona, Isaia, and more.

TORTONA AREA LAB ASSOCIATION
Tortona Design Week is a project promoted by Tortona Area Lab, a non-profit
association founded in 2010 to promote all types of artistic, cultural, recreational
and social activities for the enhancement, development and promotion of the
Milan metropolitan area around Via Tortona.
Tortona Area Lab coordinates the activities and events of Tortona Design Week,
the participation of exhibitors, and the coordinated image and communication of
the network. Tortona Design Week is a territorial marketing project aimed at
showcasing events, installations, exhibitions and projects that have joined the
network and take place during Milan Design Week in the locations of the historic
district that includes Via Tortona, Via Savona, Via Forcella and surrounding
areas.

TDW2019 Press Office

Nemo Monti Comunicazione
Via Milazzo 10 - 20121 Milano
+39 02 89070279
www.nemomonti.com

For contact:
Giulia Benedetti
gbenedetti@nemomonti.com

TORTONA DESIGN WEEK 2019 EXHIBITORS

    IKEA invites you to discover its smart home: a playground where you
    can interact with lights and sounds through experiences, installations and
    DJ sets. The great protagonist will be SYMFONISK, a new product
    developed in collaboration with Sonos for IKEA.
    IKEA - Torneria Tortona, via Novi 5
    Project that is part of the exhibition schedule of Tortonalocations.com

    HONDA The “Honda experience - Casa Connessa Tortona” will feature
    the Honda e-Prototype and express the connected lifestyle at the centre
    of the model’s design ethos, including an immersive experience and
    visual collaborations with selected partners.
    The Honda e-Protoype previews Honda’s first mass production battery
    electric vehicle for the European market and will go on sale later this
    year. This will be the first public appearance of the model since its world
    premiere at the 2019 Geneva International Motor Show in March.
     HONDA - Garden House, via Tortona 12
    Project that is part of the exhibition schedule of Tortonalocations.com

    UNION CORPORATION JAPAN, Japanese manufacturer of
    architectural hardware specializing in door handles, teamed up with
    architect Tsuyoshi Tane of Atelier Tsuyoshi Tane Architects for the
    installation One Design – One Handle. Tsuyoshi focuses on the unique
    artistry of sand mold casting and its application in creating one handle
    per mold. Seat at the site of a former factory, the installation will make
    use of an enormous collection of resources and material to highlight
    handles and the processes that form them.
    UNION CORPORATION JAPAN - Torneria Tortona, via Tortona 32

    NOVARTIS
    Novartis, for the first time ever, will be present at the Design Week with
    the “Reimagine medicine: Re-DESIGN Migraine” project, An
    Experiential itinerary to deep dive the migraine burden through welfare
    and design, with focus on innovation. Migraine is not a "simple
    headache" but a strongly disabling neurological disease that affects about
    6 million patients in Italy. The three steps experiential journey, brought
    to life in collaboration with the designer Davide Radaelli, includes: the
    Experience room, designed to immersively experiment through some
    acoustic and visual over-stimulation effects similar to those of a migraine
    attack; the Migraine Concept Room, an interpretation of the concept of
    the ideal place of isolation, comfort and protection in which to shelter
    during the attack and finally the Migraine relief room, a room prototype,

which Novartis offers as a tangible potential solution - small, functional,
accessible and easily implemented in a business environment - for better
management of attacks in the workplace.
NOVARTIS - Torneria, via Tortona 30
Project that is part of the exhibition schedule of Tortonalocations.com

GERMAN DESIGN COUNCIL is one of the world's leading design
institutions. Its main aim is to act as a centre of expertise in
communication and knowledge transfer in the design and branding
sectors. The international "ein&zwanzig" competition addresses and
supports talented young designers with innovate ideas and pioneering
works in the area of interior and lifestyle. An international jury of experts
from industry and design selects and awards 21 projects from design
students and graduates.
GERMAN DESIGN COUNCIL - Vetraio – Opificio 31, via Tortona 31
Project that is part of the exhibition schedule of Tortonalocations.com

FAEMA
Taste fine blends and quality coffees extracted using a range of different
methods, from the Chemex and the Aeropress to the V60 and the Siphon
coffee makers. Discover the secrets to preparing the perfect coffee at
home with a moka pot. Find out about the origins of coffee and its
journey, from the country of origin to the point at which it is transformed
into a delicious cup of espresso, prepared with a Faema Saturno from the
50s and with the new Faema E71E, recent winner of the prestigious Red
Dot 2019 international design award in the Product Design category.
These are just a handful of the events set to be offered to visitors to the
Fuorisalone event this year by Faema - the legendary professional
espresso coffee machine brand owned by Gruppo Cimbali and leading
ambassador of Made in Italy excellence throughout the world - within
the brand's own Art&Caffeine flagship store in the capital (Via Forcella
7, Milan).
Art&Caffeine is a meeting place, training centre and hub of creativity for
coffee specialists and lovers. An open space right in the beating heart of
Milan, where visitors are invited to learn more about that most delightful
of daily rituals, cup after cup, blend after blend.
The full updated calendar of Faema events at the Art&Caffeine flagship
store can be viewed at artandcaffeine.faema.it and on the official
Faema pages on Facebook and Instagram.
FAEMA ART&CAFFEINE - via Forcella 7

NHOW MILANO presents the unconventional Fuorisalone event
“Design Your Paths” has come with: SEAT, See Alto (Kreafunk,

Magisso, Sharp, That Invention, and more), Design Language, Sicerp 5.0
Conceria Italiana, Smartech – Onfalòs, Intentions (Fatboy, Frandsen,
Vluv, Aerobull XS1 and more), Valory, Anacleto spazzapan
NHOW HOTEL - via Tortona 35

YOUNIK Younik creates sophisticated handmade furnishings by
combining precious fabrics and minutely detailed metalwork, to give life
to exclusive and iconic objects.
Furniture displaying precious fabrics by Armani, Fendi, Dedar and
whose outfit is completed by sophisticated ornamentations. The minutely
detailed metalwork adorning every piece becomes jewellery and makes
these furnishings unique of their kind.
YOUNIK - Tortona Gallery, via Tortona 20
Project that is part of the exhibition schedule of Tortonalocations.com

LEXUS INTERNATIONAL
For more than a decade, the Lexus Design Event has provided visitors
with an amazing experience in collaboration with some of the world’s
most celebrated designers who are inspired by Lexus design philosophy.
For this year’s event, titled “LEADING WITH LIGHT”, Lexus has
partnered with the globally renowned design firm Rhizomatiks, known
for their rich experience in the field of design, art, entertainment and their
imaginative use of technology to captivate audiences.
Inspired by Lexus’ future technology, Rhizomatiks has designed an
immersive display that combines playful and dynamic lighting with
advanced robotics. Visitors will experience how the innovative use of
light can affect human emotions. Additionally, visitors will have the
opportunity to view the works from the 6 Finalists of the 2019 Lexus
Design Award – now in its 7th year that celebrates up and coming
creative talent from around the world.
LEXUS - Superstudio Più (Art Point), via Tortona 27

DASSAULT SYSTÈMES invites visitors to Design in the Age of
Experience: an interactive exhibition that reflects upon the changing
world, showing how design and technology can be combined to create a
more sustainable, resilient and regenerative world. In parallel, the
company offers a series of open lectures and conversations with
designers and innovators and an "Interfacce" immersive installation with
Morphosis.
DASSAULT SYSTÈMES - Superstudio, via Tortona 27

P!NTO SEATING DESIGN P!NTO, Japanese ergonomic cushions &
chairs, returns for the fourth time in Tortona and presents in a Temporay

Shop its collections and new products: new ergonomic seating products
more and more characterized by design and technology.
PINTO - Damasco, via Tortona 19
Project that is part of the exhibition schedule of Tortonalocations.com

STONE ISLAND
PROTOTYPE RESEARCH_ SERIES 04 Continues it’s native limited
edition project, created by Stone Island to give light to research that due
to its complexity in experimentation is still not yet been industrialized.
This is how unique projects with a limited number of garments come to
life, created by innovative technologies with fabric and treatments still
unreleased.
STONE ISLAND - Stone Island Showroom, via Savona 57

RUSSIA DESIGN HOUSE
The House of Russian Design was created in order to represent our
country at the world's major design exhibitions.
This year the theme of our exposition is export. Appearance of Russian
design products on the world stage.
We have chosen those design objects that would be interesting in other
countries not only from the point of of function and aesthetics, but also
did everything to prepare them for export as much as possible. Key
attention was paid to the ease of transportation, instructions and
documentation, as well as price formation.
The design of the exposition itself supports this idea in a corporate style
based on graphic symbols of export packaging.
Russia Design House is a project of Russian Industrial Designers club
@KpdRussia.
Russian designers and brands that take part at the exposition:
ARCHPOLE / AN.KHA / ART ALIBI / DOODYWOODYDOM / Emil
Galeev / GARAGE FACTORY / iM / Irraciodesign / Little Street /
M_INDUSTRIAL_DESIGN / MOONK / Perinne / THE_PLY / Team40
/ WATCH & SEE / WOODLED / ALENA SELEZNEVA
Russia Design House - Left 14, via Tortona 14

THE GRADUATE SCHOOL OF SYSTEM DESIGN AND
MANAGEMENT, KEIO UNIVERSITY (also known as Keio SDM,
in Kohoku-ku, Yokohama, Kanagawa Prefecture, Japan) will be
participating at Milano Design Week for their fifth consecutive year.
Under the theme of “Break the Bias”, 4 student groups from Keio SDM
will showcase solutions to construct and cherish new andbetter
relationships with others and society by breaking and overcoming biases,

preconceptions and prejudice that we may not even be aware of in our
daily lives.
KEIO UNIVERSITY - Via Tortona 12
Project that is part of the exhibition schedule of Tortonalocations.com

CASA STOKKE, at Spazio Model, offers snacks, talks, and free
workshops for mothers and new mothers every day, with numerous
services available to families. The photographer Mihaela Moroc, author
of the Atlas of Beauty, will be a guest at the opening and take pictures of
mothers with their children.
CASA STOKKE - Model, via Novi 2
Project that is part of the exhibition schedule of Tortonalocations.com

CORRAINI EDIZIONI inaugurates an exhibition dedicated to artists’
games "without rules" and presents a new series of games by Bruno
Munari. Games, books and gamebooks that made history in toy design,
originally produced by Bruno Danese in the 60s and 70s and now
republished by Corraini, appear in an exhibition of objects to discover
and an itinerary to see and touch amidst games without rules.
CORRAINI EDIZIONI, LIBRERIA ExTemporanea 121+, via Savona
17/5

MARIO TSAI STUDIO ina solo exhibition will present two lighting
installations and two sets of furniture works. The exhibition is
titled “From the Structures”, aims to express the important role of design
in the process of adaptation and control of modern processing techniques
and material properties.
MARIO TSAI STUDIO - Spazio I, via Tortona 31
Project that is part of the exhibition schedule of Tortonalocations.com

PUNTOPIU'
Puntopiù: interior design and automotive, the metaphor of travelling, for
aesthetics without boundaries. An ideal journey through four continents
to narrate how the art of decorative application can stretch beyond any
border. Vintage finds take on new meanings as unique pieces. Four
Baroque-style chairs, reinterpreted in a sophisticated pop key, express an
artistic mix of decorations that blends sequins, plissé, crochet and fringes,
either in Swarovski® crystal or ethnic cord. Many items have been given
a new lease on life, for example, the 1964 Vespa 50, which has been
totally upholstered in leather and flowers, with fibre optic embroidery,
created in collaboration with DreamLux® or the Cham-Punk bicycle
which is dressed in chains, killer studs, 3D bones and a leather biker
jacket.

Event recap: how many places can you visit with your imagination? Grab
your case and just GO! From 8 to 14 April 2019 - Via Tortona, 12 - Milan
PUNTO PIU' - Back 12, via Tortona 12
Project that is part of the exhibition schedule of Tortonalocations.com

HANS BOODT MANNEQUINS
Hans Boodt Mannequins and Pantone™ create a synergy between design
and color at Fuorisalone 2019. In the heart of Tortona Design District
Milan, Hans Boodt Mannequins’ showroom is the place of endless
possibilities. To celebrate Design Week 2019, they created a new limited
collection with Pantone™, embracing their customization strategy. Hans
Boodt Mannequins is proud to introduce their partnership with
Pantone™, an authority in the world of color. The recently signed
agreement starts with the Color of the Year 2019: PANTONE 16-1546
Living Coral. The partnership gives both brands the opportunity to
inspire creativity in color and design, and enables Hans Boodt to
showcase their customization and demonstrates the endless possibilities
of the International based mannequin company in terms of colors,
materials, features and finishes.
Covered in a world of Living Coral! from 9 – 13 April (10h30 – 19h00).
Thursday, April 11th 7-9pm. Invitation only
HANS BOODT MANNEQUINS - Showroom, via Vigevano 39

ZONCA INTERNATIONAL
Zonca International celebrates over a century of lighting creations
through six days of exhibition and party. The Tortona District permanent
showroom hosts a special re-edition of iconic lamps twisted into new
concepts thanks to vanguard colouring solutions. From April 9th to 13th,
the new neon hints pairs unique events, whilst the exhibit opens every
day, 10 a.m. – 9 p.m. On Tuesday 9th a grand opening with “Mighty
Goddess”, the showcase of Diana and Minerva, designed by 4BI et
Associés with Bruno Moinards and Claire Bataille. Drinks and chats go
on with young and trendy artists on Wednesday, Thursday and Friday,
till the closing party of Saturday night. On Friday evening, an original
fashion show in collaboration with Dreamlux presents bespoke lighting
dresses made of optical fiber.
Made in Italy quality and exclusive designs are the core values, here as
well as in several international hotels and locations where Zonca lamps
set the style. Every day: DJ-sets, mixing art and cocktail bar.
ZONCA INTERNATIONAL - Zonca, via privata Gaspare Bugatti 11/13

APIMA – Portuguese Association of Furniture and Related
Industries - in collaboration with the Polytechnic Institute of Viana Do

Castelo (IPVC), presents and exhibition focused on Portuguese design,
with pieces of furniture, lighting and objects of art,
APIMA via Tortona 14
Project that is part of the exhibition schedule of Tortonalocations.com

MATERIOTECA® promotes "Fuori di Design", a collective exhibition
now in its eighth edition which this year is inspired by "care-LESS", a
global trend identified in the ColorForward® 2020 guide, published by
Clariant ColorWorks®. A small, select group of talented creative people
interpreted the theme in their works, accepting the challenge of adding
one of the five colors chosen by Clariant to their project.
MATERIOTECA® - via Savona 26

NEW ENERGY ORGANISM
The Power of breathing – Interior design solutions for air and water
purification. Visit us ut at our location in, Via Savona 52, from 9,30 am
to 8 pm, April 8-14, (for more information visit our website at
www.newenergyorganism.com), you can experience a breath of fresh air
in the heart of Milan city and discover your breath power to increase your
inner energy. To join our “breathing educational session” – you only need
a pre-registration at www.newenergyorganism.com. During your visit
you will get in touch with the last technological solutions for air and
water purification. Let’s breath togheter”
NEW ENERGY ORGANISM - Via Savona 52

BLACK FOX MARKET
Black Fox Market come back during Design Week in zona Tortona.
Selected crafters from every part of Italy show their creation in
TheFalegnameria, 26 via Tortona. You could see , design lamps pottery,
vintage furniture, workshop in the box, various jewels and much more
Location is a restyled woodworking factory in a backyard; our makers
will be glad to meet you telling about their creations: crafting represent
lots of experience and you could buy part of this cultural and social
heritage hacking mass consumption.
Opening Hours, 9th/14th of April
10,00 am / 09,00 pm
Wednesday Friday and Saturday up to 11,00 pm
BLACK FOX MARKET – The Falegnameria, via Tortona 26
Project that is part of the exhibition schedule of Tortonalocations.com

ANGEWANDTE VIENNA
Fittings and joints are the subject of a collaboration between the market-
leading hardware producer blum and the industrial design department of

the university of applied arts vienna. initiated by stefan diez as kick-off
for his tenure as head of design, the project saw students explore fittings
and joints across disciplines to capture a broader picture through the lens
of the applied arts.
Highlighting the importance of these intersections and turning them into
a testing ground for innovation, a selection of the most evocative pieces
will be on show.
ANGEWANDTE VIENNA - Studio, Via Novi 2

VANITY FAIR
From 9 to 14 April, Design Week will enliven the streets of Milan and,
after last year’s success, Vanity Fair will take once again center stage at
Milanostudio Digital in via Tortona 35: a space open to all from 11am
until 9pm. This is Vanity Fair Social Garden, a green area where visitors
can enjoy a relaxing break, together with several well-known names from
show business and the art world. This is a garden where the beauty of
nature can be enjoyed and exclusive beauty experiences sampled while
sipping specially created cocktails, savoring food delicacies made on the
spot or even being challenged by taking part in some cooking classes.
The editorial board of Vanity Fair will also organize a number of
masterclasses on several topics, actively engaging all those present.
Vanity Fair will give visitors to the Social Garden the opportunity to
make the city more beautiful and colorful with a surprise floral
«guerrilla» activity.
VANITY FAIR, Milanostudio Digital, via Tortona 35

TEADS - THE GLOBAL MEDIA PLATFORM
Creativity and innovation fuse together to bring light to an event, in the
heart of Fuori Salone 2019, that will reshape the new Advertising codes.
The event philosophy revolves around concepts like change, technology
and sharing of ideas and knowledge. Teads will recruit brands,
universities, creative agencies, publishers and Digital marketers to work
together towards the ideation and development of ground-breaking
creative strategies. The event will offer the opportunity to make
networking, keynote, aperitifs with DJ-set and special guests. Switch on
your creativity and join us, we will wait for you!
TEADS, #SWITCH, Via Tortona 37

ZIP ZONE EVENTS
Zip Zone Events is the original and innovative event format successfully
created       by     Alessandra       Stretti     in      the     2000s.
In two cult places for fashion and design such as Paris - where it was
established - and Milan - where it was consecrated - Zip Zone has marked

the escalation of emerging designers and new brands, confirming a talent
show with a strong appeal in fashion, design items, furniture and art.
For its third edition at the MDSW_019, Zip Zone Events will be located
in the prestigious Via Tortona at number 26, in three locations tailored
for exhibition of works of design, photography, art and jeweller
ZIP ZONE EVENTS, via Tortona 26

                            ------

  §   ANGEWANDTE VIENNA
      Studio, Via Novi 2

  §   APIMA
      Via Tortona 14

  §   BLACK FOX MARKET
      The Falegnameria, via Tortona 26

  §   CASA STOKKE
      Model, via Novi 2

  §   CORRAINI EDIZIONI
      LIBRERIA ExTemporanea 121+, via Savona 17/5

  §   DASSAULT SYSTÈMES
      Superstudio, via Tortona 27

  §   DBOX
      Magna Pars, via Tortona 15

  §   DELTA LIGHT
      Showroom Delta Light + Bocciofila, via Bugatti 13

  §   FAEMA ART&CAFFEINE
      Spazio Faema, via Forcella 7

  §   GALLO
      Spazio drogheria - via Tortona, 19

  §   GALVANOTECNICA BUGATTI
      Via Gaspare Bugatti 7

§   GERMAN DESIGN COUNCIL
    Vetraio – Opificio 31, via Tortona 31

§   HANS BOODT MANNEQUINS
    Hans Boodt Mannequins Showroom, via Vigevano 39

§   HONDA
    Garden House, via Tortona 12

§   IKEA
    Torneria Tortona, via Novi 5

§   KEIO UNIVERSITY, GRADUATE SCHOOL OF SYSTEM
    DESIGN AND MANAGEMENT
    Via Tortona 12

§   LABSOLUE PERFUME LABORATORY
    Via Forcella 8

§   LABORATOIRES FILORGA PARIS
    Beauty Lab Filorga, Piazza delle Culture

§   LEXUS INTERNATIONAL
    Superstudio Più (Art Point), via Tortona 27

§   MARIO TSAI STUDIO
    Spazio I, via Tortona 31

§   MATERIOTECA®
    via Savona 26

§   NEO, NEW ENERGY ORGANISM
    NEO, Via Tortona 18

§   NHOW HOTEL
    via Tortona 35

§   NOVARTIS
    Torneria, via Tortona 30

§   P!NTO SEATING DESIGN
    Damasco, via Tortona 19

§   PUNTO PIU'
    Back 12, via Tortona 12

§   RUSSIA DESIGN HOUSE
    Left 14, via Tortona 14

§   SAVONA 18 SUITES
    via Savona 18

§   STONE ISLAND
    Stone Island Showroom, via Savona 57

§   TEADS
    #SWITCH, via Tortona 37

§   UNION CORPORATION JAPAN
    Torneria Tortona, via Tortona 32

§   VANITY FAIR
    Milanostudio Digital, via Tortona 35

§   YOUNIK
    Tortona Gallery, via Tortona 20

§   ZIP ZONE EVENTS
    via Tortona 26

§   ZONCA INTERNATIONAL
    Zonca, via privata Gaspare Bugatti 11/13