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Editorial Moments of change C hanges in society, technology and the economy which have been intensified by the coronavirus and before- hand will also be of great importance for companies in the promotional product industry. Those who keep an eye on these changes and capitalise on the stand- still caused by the crisis to adjust their company and products will continue to stay ahead in the future: Let us adopt the changes into a we-culture as part of our lifestyles. The fact that problems can be solved better together with the “we” becomes clearer than ever in the corona crisis. Diverse collaborations and intelligent partnerships are gain- ing in importance. Increased cooperation is guaranteed to be a driver of change in the coming years. If only because it is easier to afford many things together. On the customer side, target groups have long since ceased to be based on age. The new age groups are the communities of shared values. They no longer depend on age, but on lifestyle. Neo-ecology, Silver Society and New Work are new target groups for promotional products that need to be addressed. After all, new communities of shared values need new products or reposi- tioned products. It is clear that ecological awareness is growing in society. Sus- tainable promotional products will play an ever greater role. The prosperity of the Silver Society is causing sectors such as health, care, nature and leisure to grow. There are great opportunities in this broad spectrum for promotional products. New Work will enable products from the software, electrical and CE sectors to grow. Daily electronic commerce, reinforced by home offices, is giv- ing new impetus to countless small and tiny electrical and electronic devices. But also classic products such as writing instruments can be customised in their design and communication to appeal to new communities of shared values. Some manufacturers are already doing this in an exemplary manner, whilst dis- tributors and consultants have to communicate this – with whatever measures and media they use. And those who do not invest time and money now to drive digitalisation in their company will soon be left behind when it comes to the presentation of products and services as well as the efficiency of processes. This is perhaps the last chance to make the digital transformation happen. Last but not least, digi- tal challenges also require appropriate personnel in companies. I am more than confident that the promotional product industry will master this challenge, as many have done over the past 60 years. In this spirit Manfred Schlösser | Editor-in-Chief PSI Journal Your opinion: schloesser@edit-line.de 1
Inhalt Supplier Finder 2/2020 INHALT / CONTENT 135-212 Warengruppen mit Lieferanten / Product groups with suppliers 004-006 027-046 PRODUCT GROUPS WITH SUPPLIERS Trends & Brands Zertifikatsverzeichnis mit Lieferanten / WARENGRUPPEN MIT List of certificates with suppliers LIEFERANTEN VORWORT / EDITORIAL i.p.a.: Manfred Nieder jetzt bei i.p.a. / i.p.a.: Manfred Nieder now at i.p.a........................ 014 Momente des Wandels / Moments of change ...... 001 LIST OF CERTIFICATES Klio-Eterna: „Grüner“ Strom für den Maschinenpark / Klio-Eterna: Electricity WITH SUPPLIERS MARKEN / BRANDS from solar energy.................................................. 015 ZERTIFIKATSVERZEICHNIS MIT JUNG since 1828: Zertifizierung zum LIEFERANTEN Trends & Brands......................................... 004-006 „Arbeitsschutzstandard COVID-19“ / JUNG since 1828: Certified to the “COVID-19 Alphabetisches Marken-Verzeichnis / Occupational Health and Safety Standard”.......... 015 Alphabetical list of brands............................. 047-096 MTS Sportartikel: Neue Ansprechpartnerin für GUT ZU WISSEN / PSI Mitglieder / MTS Sportartikel: Reinforcement in the team.................................... 015 GOOD TO KNOW REFLECTS®: Frank Krüger verlässt Gut zu wissen / Good to know.............................. 008 REFLECTS® / REFLECTS®: Frank Krüger leaves REFLECTS®............................................. 016 BRANCHE / INDUSTRY Living Bytes „Die Markenvertretung“: Markenportfolio weiter ausgebaut / Mehr Steuergerechtigkeit: GWW ruft Branche Living Bytes „Die Markenvertretung“: zur Mitarbeit auf / More tax justice: GWW Brand portfolio further expanded.......................... 016 calls on industry to show commitment............010-011 Klio-Eterna: 70.000 Kugelschreiber für Afrika / Fabryka Kart: Spieleproduzent eröffnet Klio-Eterna: 70,000 ballpoint pens for Africa......... 016 Öko-Fabrik / Fabryka Kart: Game manufacturer opens eco-factory................................................. 012 Listawood: Patentierte antimikrobielle Drinkware / Listawood: Patented antimicrobial drinkware....... 013 CDH: STABILA Produkte ab sofort im CDH REMARK TO THE GDPR Shop verfügbar / CDH: STABILA products now The distributor/supplier is obliged to take available in the CDH shop ................................... 013 greatest care when handling personal data related to PSI obtained by that distributor/supplier as part Tie Solution GmbH: Neuer Firmensitz in Wetzlar of the business relationship, and to comply with the bezogen / Tie Solution GmbH: New company headquarters in Wetzlar........................................ 014 statutory provisions of the GDPR, in particular. 2
Content Supplier Finder 2/2020 powered by New and psiproductfinder.de sustainable Folgende Produkte waren in Business der März Ausgabe der PSI Novelty Box. Brotzeit- und Foodbox Creano Teeflasche Original Buchsteiner „Teamaker schwarz“ Haben Sie diese verpasst? Klickbox – midi – 400ml Dann schauen Sie Artikel-Nr.: 7742 https://bit.ly/2wsUdNb Artikel-Nr.: 302 https://bit. doch online vorbei: PSI Nr. 60126 ly/39g3hDM Johannes Buchsteiner PSI Nr. 48136 www.psinoveltybox.de GmbH & Co. KG Creano GmbH The following products were already in the PSI Novelty Box March. 019-026 Natürliches dänisches Trinkwasser 0,50 l Artikel-Nr.: Penta- Popsockets / PopGrip Artikel-Nr.: 707605, TOP 170 Lieferanten Did you miss this? 0.5l-still-d’lux https://bit.ly/2vqysxJ / 707604, 700011 https://bit.ly/3aBdYBa Then have a look online: Top 170 suppliers PSI Nr. 43865 PSI Nr. 43755 MultiMarketing – Aquadana POPSOCKETS EMEA Oy www.psinoveltybox.de WASSERFLASCHE PROMOKARTE – Personalisierte COLORISSIMO , 700 ml ALC/CONTROL Papierstrohhalme mit kostenloser Artikel-Nr.: CC_001 Artikel-Nr.: 1 TBC754 Bedruckung https://bit.ly/2Th1aKl https://bit.ly/3cGs6Lj Artikel-Nr.: HB02 PSI Nr. 43407 PSI Nr. 46304 https://bit.ly/3ax0A0O testme GmbH The Brand Company PSI Nr. 48510 Reiter Polska Sp. z. o.o 448-U3 Magnet-Bleistift, „3-in-1 Verpackung“ Promospecs Individuelle Druckartikel Becher, Deckel, Servietten, PSI Novelty Box Kustom Koloro separat erhältlich Sunglasses Zuckerbeutel & Sticks Artikel-Nr.: 7090 Artikel-Nr.: PS801 https://bit.ly/2wCoBVC https://bit.ly/38fTb4F https://bit.ly/32Jjpvd PSI Nr. 43860 PSI Nr. 42938 PSI Nr. 49109 GEBAS GmbH REIDINGER GmbH Promopremiums BV. RZ_Anz_novBOX_200427.indd 3 27.04.20 18:06 TOP 170 LIEFERANTEN / LIEFERANTEN / SUPPLIERS TOP 170 SUPPLIERS TOP 170 Lieferanten des PSI Netzwerks / TOP 170 Lieferanten des PSI Netzwerks / TOP 170 Suppliers of the PSI network....... 019-026 TOP 170 SUPPLIERS TOP 170 TOP 170 Suppliers of the PSI network....... 019-026 Zertifikatsverzeichnis mit Lieferanten / List of certificates with suppliers .............. 027-046 BUSINESS PARTNER Alphabetisches Lieferanten-Verzeichnis / PSI Business Partner........................................... 018 Alphabetical list of suppliers......................... 213-394 LIEFERANTEN Veredelungsverfahren / FOKUS NACHHALTIGKEIT / Finishing Services........................................ 395-428 FOCUS SUSTAINABILITY Lieferanten nach Mitgliedsnummern / PSI Sustainable League .............................. 028-029 Suppliers by member ID............................... 429-441 Zertifikatsverzeichnis mit Lieferanten / SERVICE List of certificates with suppliers .............. 027-046 Impressum / Imprint ............................................. 446 PSI NOVELTY BOX .....................448-U3 Inserentenverzeichnis / List of advertisers ........... 446 WARENGRUPPEN / PSI Ansprechpartner / PSI Contacts .................... 447 PRODUCT GROUPS Werbeartikel-Warengruppen / HINWEIS ZUR DATENSCHUTZ- Promotional product groups.......................... 097-124 GRUNDVERORDNUNG DSGVO Warengruppen mit Lieferanten für Der Distributor/Supplier ist verpflichtet, bei dem Bekleidung und Textilien / Umgang mit personenbezogenen Daten, die der Product groups with suppliers for Distributor/Supplier anlässlich der Geschäftsbezie- apparel & textiles........................................... 125-134 hung betreffend das PSI erlangt, höchste Sorgfalt walten zu lassen und die gesetzlichen Regelungen Warengruppen mit Lieferanten / Product groups with suppliers.................. 135-212 insbesondere der DSGVO einzuhalten. 3
Trends & Brands Paper style The fashion industry is very trend-intensive. It is inspired by non-textile themes and also becomes a source of ideas itself. The latest exam- ple is paper bag pants, pants with a high waistband that are tied and gathered at the waist with a belt. This makes the trousers look like a “crumpled up” paper bag at the waist. Many “paper acts” that the promotional product industry has to offer are also very trendy. And the Served sustainably sustainable eye catchers offer more than just a paper bag look. Napkin paper sleeve Werbegrün – Verpackungen www.werbegruen.de PSI 45150 Pointful Waste paper pencil e!xact Internationale Werbemittel GmbH www.e-xact.de PSI 44457 Amazing grass ideas College folders line “Natural pure” grass paper SPINDLER GmbH www.werbemappen4u.de Being your own trendsetter PSI 49668 Every Jack has his Jill, at least one saying claims. It remains to be seen whether everyone or everything will find the right counterpart. But it does not have to be limited to Jack and Jill. In the representational world, the magic word is “mix’n’match”: select elements, find the appropriate matching pieces and put them together to form a complete product. The promotional product industry shows how it can work. And (not only) our examples prove it: Obviously, every Jack does have his Jill. The individual cup Made entirely of polypropylene koziol »ideas for friends GmbH www.koziol-incentives.de PSI 47406 Mix’n’match 2go Drinkware made of biobased plastic Adoma GmbH www.adoma.de 4 PSI 43999
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Trends & Brands Reading coffee grounds with a WoW effect Reading coffee grounds is an old tradition used to predict the future. So far so good. But storytelling with coffee grounds? It works – and it is tasteful in every respect. Especially when coffee grounds form the basis of an entire product line. And no less than 50 billion kilogrammes of it are produced every year. Even Reaching peop le. If you want inspire and co to really in this way, stories can be told and history can be written sustain- nvince your ta you should ha rget group, ably and guaranteed with a future. ve a stor y to te touch the soul ll. Stories because they mere informatio go beyond n and arouse em especially whe otions – n they address people want to topics that be involved in. successful stor However, WoW Sustainable Collection ytelling should tic and be able be authen- Interall Group B. V. to carr y a bran less, yet meani d. A time- www.interallgroup.com ngful aspiratio PSI 41727 more than mer n and thus ely a simple tr end. Inspired by nature Creating lasting values and environmentally friendly products that tell a story and leave a deep impres- sion. Nature itself tells the most impressive stories – and is therefore a source of inspiration, also for the responsible use of its resources. Being inspired by nature for the benefit of nature, that is storytelling from its sustainable side. Storytelling Print Works BATO & DIVAJN www.divajn.com Thematic tableware PSI 49860 Geda Labels GmbH www.gedalabels.de PSI 49535 Spatzl meets Lausbub The Munich Oktoberfest is the largest public festival in the world. But during the corona pandemic, the “Wiesn” also reached its limits and had to be cancelled this year (for the 25th time since its premiere in 1811). So how should the story be continued? By setting no limits to one’s imagination – haptically and emotionally. A theme that probably many people would like to be involved in (on average six million visitors visit the festival every year). 6
EXHIBITION CENTRE DÜSSELDORF IT'S HIGH TIME WE MEET AGAIN. EUROPE'S PROMOTIONAL PRODUCTS INDUSTRY GETS TOGETHER P O N E D P OST 0 2 1 2 0 M A Y 2 18 – WWW.PSI-MESSE.COM 7
Good to know 6.4 38% percent or on- ly 3.2 percent? More like 5.4 percent or 4.5 percent? What is the correct forecast for the development of the German of respondents to a study by the British Promotional gross domestic product in 2021? In some Merchandise Association (BPMA) stated that they had cases, the predictions of governments, received a promotional product during the COVID-19 international organisations and economic pandemic. Unsurprisingly, this was mainly hygiene and researchers vary greatly. tagesschau.de protection products. pubs.ppai.org. One fifth 59 billion of the media budget that advertisers invest in cam- US dollars will be spent on e-commerce platforms worldwide at the end of the year paigns is ineffective, says media expert Thomas Koch. according to the World Advertising However, media decision-makers could find out which part Research Center (WARC). That would be a of their spending is being wasted or where they could growth rate of 18.3 percent. Amazon alone save without reducing the advertising impact. horizont.net generates USD 517 in advertising revenues – every second. horizont.net. 552 billion euros turnover in the retail trade is expected by the German Retail Association (HDE) for the current year despite Five the coronavirus. This would correspond to an increase of 1.5 percent over the previous year. absatzwirtschaft.de Twelve promotional products are owned by French people on average. 66 percent of factors are important for the success of a brand according them use these articles at least once a to rheingold institut: Strategic relevance, a brand-specific week. Prerequisite: they find them useful. formula for success, coherence, positioning, career. rheingold-marktforschung.de 2fpco.com/L’objet Media 8
PSI Supplier Finder The supplier directory of PSI The research tool for PSI distributors and the PSI Sourcing Team Published twice a year. The PSI Supplier Finder is the print counterpart to the PSI Product Finder and thus the reference work for PSI dealers to find certified suppliers. Are you verified? What types of finishing do you offer? The PSI sourcing team consults Possible additional services PSI suppliers with their product inquiries Per logo .................................................................... 89.00 EUR and makes product and supplier Per highlight .............................................................. 75.00 EUR recommendation. Additional product group (from the 3rd), each ......... 48.00 EUR Brand list, per brand ................................................ 276.00 EUR Use the opportunity to be quickly found and recommended as a suitable supplier in the product search. 1/2020 Basic entry • Company master data • Company description (print 300 characters/online 3,000 characters – including blanks) www.psiproductf inde r.de • PSI number • 2 product group listings • Unlimited listing in the certificate directory Addressing target groups • Suppliers and distributors of • promotional products • Company owners • Managing directors • Marketing managers • Sales managers • Sales personnel • Marketing decision-makers TOP Editorial and Entry Deadlines LIERS Issue 01/2021: May 10th, 2021 EUROPEAN SUPP CERTIFIED Issue 02/2021: Oct 10th, 2021 All prices are stated in EUR plus VAT. You will find the terms & conditions at: www.psi-network.de/mediaguide www.psisupplierfinder.de
Industry With the inclusion of the reform approach of Section 4 (5) No. 1 German Income Tax Act (EStG), developed by the Institute for Finance and Taxes (ifst) in dialogue with GWW e.V., in the key issues paper of the Federal Ministry of Economics (BMWi) on the Bureaucracy Reduction Act III (BEG), a hurdle was cleared in 2019 on the way towards equal tax treatment of promotional products. Reform approach for more tax justice and less bureaucracy GWW calls on industry to show commitment D eductibility, recording obligation, flat-rate has met with politicians in Berlin and for further talks with taxation – the current tax law has always representatives of the umbrella organisations and the Ger- made things particularly difficult for the man Union of Small and Medium-Sized Enterprises (MIT) industry. For years, the GWW has there- in order to consolidate alliances and to once again cam- fore focused its political work on the full paign for the necessary support towards a far-reaching re- recognition of the promotional product as a business ex- form of Section 4 (5) No. 1 German Income Tax Act (EStG). pense and thus on equal tax treatment with other adver- That alone will not be enough, however! We urgently need tising media. With the support of GWW and several um- support from the promotional product industry to rein- brella organisations, the reform proposal has now made force our demands even more. it into the BMWi’s proposal paper for BEG IV at the sec- ond attempt. The industry is now called upon to become What can promotional product entrepreneurs do in con- actively involved in the enforcement of the demands. crete terms? GWW Chairman Frank Dangmann explains why this is I call on entrepreneurs in the industry to get in touch with worthwhile. their political contacts in the region, state-level politicians, members of the Bundestag in their constituency, as well Mr Dangmann, what is the reform approach about and as political bodies that wish to promote small and medi- what is its significance for the industry? um-sized businesses, and to raise awareness of the issue. The proposal of the ifst provides that recording recipients You can use the information on the next page for your let- in the case of non-cash benefits – usually from 10 euros ters and discussions. The GWW will be happy to advise upwards – will no longer be required in future. The ob- you. We now have the chance to improve the framework ject-related exemption limit demanded by the ifst and GWW conditions for our industry through BEG IV. My petition: would ensure that a recording obligation only applies from Commit yourself to our common goal and stand up for a value of 35 euros. This reform would lead to a signifi- our positions! < Frank Dangmann cant reduction in bureaucracy and mitigate the disadvan- tages of our form of advertising. As we know from the market and from our valid studies, the enormous bureau- Call on all members cratic effort deters especially small and medium-sized com- panies from using promotional products. A uniform, com- “For the promotional product industry, achieving a rel- prehensible set of rules and regulations would eliminate evant object-related exemption limit of 35 euros would many uncertainties and simplify processes for advertising be an enormously important goal. We all have to fight companies as well as for the tax authorities. to achieve this. So please use every contact with poli- ticians to promote our cause and to actively support the What happens now? GWW’s campaign. Together we can make a difference”. The BMWi’s so-called non-paper on BEG IV is now be- ing discussed in the ministries and committees. The GWW Michael Freter, Managing Director PSI 10
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