Unleashing the Power of Data - Success Stories from our 2020 Innovation Award Winners and Honorees - Informatica
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Data-driven disruptors use data to make possible that which never existed before, on their way to building the next generation intelligent enterprise. You are outmaneuvering your competition by unleashing the power of data in new and intelligent ways, driving data-driven digital transformation, and reaping the benefits for your organization. We partner with our customers to ensure you achieve your goals with our data management solutions and services, and help you to showcase and promote your accomplishments. Since 2000, Informatica has presented customer Innovation Awards to intelligent disruptors who use data to deliver great business outcomes. Informatica Innovation Awards recognize our customers and their success leveraging Informatica’s solutions and services. In this eBook, you will see examples of success honoring the 2020 Innovation Award winners and honorees.
Table of Contents Abu-Dhabi Department of Culture & Tourism FDA: Center for Drug Evaluation and Research This icon recognizes Informatica Innovation Award Winners and Honorees. Automated 70+ Streamlined product lifecycle Learn More about Informatica’s Innovation Award Program at: business processes operations https://www.informatica.com/about-us/customers/innovation-awards.html within the first two months of deployment through a new electronic submission capability, enhancing quality, speed, predictability, and completeness of product reviews American Medical Association FWD Group Financial Services Nissan North America UK Department for Education Integrating 124 physician Improving operation efficiency Improving customer experiences Increased compliance with GDPR license sources by providing an integrated dashboard dealer interactions, and long-term vehicle which improved reputation, costs and from every state and federal government to service customers with complete and quality by presenting a complete picture of increased the value of internal data up-to-date customer information across visual analytics all business lines and touch points Converse Kelly Services Project Management Institute Inc. UNC Health Streamlined product onboarding Identified duplicate records Improved customer retention Enabling self-service analytics and improved data quality through task driven with 99.99% accuracy by a few percentage points, realizing to clinical and business consumers workflow, business rules and a custom flexible gained a more complete view of job candidates millions in revenue user interface and opportunities to mine and integrate data from customer and partner systems CVS Health Kroger TELUS Communications Reduced processing time Avoided millions of dollars Personalized and accurate from six months to two days for critical of missed sales using the analytics solution customer interactions files to be delivered to clients to ensure products were delivered on time resulting in a shorter call time and superior customer experience 3
Automated 70+ business processes Informatica Innovation Award within the first two months of deployment Honoree The Informatica tool sets are feature rich and have helped increase our operational efficiency. — Jaymin Harish Darbari Head of Data Governance, Department of Culture and Tourism Abu Dhabi Abu-Dhabi Department of Culture & Tourism Goals: Solution: Results: • C ollect data coming from over • U nified Integration platform to • W ithin the first two months, • Objective: Build a data warehouse with data ingestion from hundreds of integration points 150 external business partners automate Application & Data achieved 760 integration processes integration coupled with business • Industry: Public Sector • B uild a Data Warehouse with partner process automation • Integrated hundreds of integration data ingestion from 100s of points • Country HQ: United Arab Emirates integration points • Implemented data quality check • Innovation Award Category: Intelligent Disruptor: Cloud Data Warehouse & Data Lake • 7 0+ business processes automated • Successfully engaged with BBI with partners and 20 dashboards Consultancy for its implementation and 2 CDW marts expertise using state of the art Informatica solutions tcaabudhabi.ae 4
American Integrating 124 physician Medical license sources Association Informatica Innovation Award from every state and federal government Winner We’ve been able to identify key value-driven, real-time use cases in our solution. This positions us for a higher degree of sophistication and efficiency in our work to improve the health of the nation. These enhanced capabilities allow us to imagine new possibilities for data solutions and quickly bring them to production. — Derek Smart Manager, Masterfile Data and Analytics, Data Quality & Analytics, American Medical Association American Medical Association Goals: • N eed to have a higher degree of Solution: • E nterprise MDM Data Strategy & Target Results: • S upports enterprise cloud strategy sophistication and efficiency of their Roadmap which positioned AMA initiative • Objective: Higher degree of sophistication and efficiency of their data management data management to maintain their for a foundational implementation, • Industry: Non-profit Organization Management position within the marketplace repeatable processes, and an • P rovides the ability for AMA IT and optimized solution business users to have direct control • Country HQ: United States • Integrate 124 physician license over the solution, while leveraging • Innovation Award Category: Intelligent Disruptor: Strategy & Vision sources from every state and federal • Identified key value driven real Informatica hosted efficiencies government time use cases, self-service, reporting, and analytics use cases • Q uickly expand scale leveraging • P rovide guidance and framework to drive daily operations and Informatica’s hosted environment to establish enterprise data executive decision making governance program • P ositioned AMA for a foundational implementation, repeatable processes, and an optimized solution ama-assn.org 5
Streamlined product onboarding and improved data quality through task driven Informatica Innovation Award workflow, business rules and a custom flexible Honoree user interface Our implementation of the Informatica Product 360 hosted solution allowed for faster product onboarding, consolidation of product data and digital assets, streamlined business processes, and improved product data governance through the creation of a global single view of product data within a three-month timeline. — Nic Prellwitz Managing Consultant, Infoverity Converse Goals: • D esign of a custom user-friendly Solution: • Informatica Product 360 hosted Results: • Improved product data governance product enrichment interface solution with integrated digital through the creation of a global • Objective: Design of a custom user-friendly product enrichment interface asset management and automated single view of product data • Industry: Retail • S easonal data segmentation and creation of image derivatives carryover designated by product • S tand up of automated product • Country HQ: United States lifecycle management source • C loud-based PIM solution for data syndication to B2B and • Innovation Award Category: Intelligent Disruptor: Customer 360 system faster product onboarding wholesaler platforms within a three-month timeline • 1 2-week schedule for environment • A utomated data preparation of setup, installs, requirements future sales seasons • S treamlined product onboarding finalization, design, build, testing, and improved data quality through and production deployment task driven workflow, business rules and a custom flexible user interface converse.com 6
Reduced processing time from six months to two days for critical Informatica Innovation Award files to be delivered to clients Winner In the past it took 6 months to generate files that are used for client reporting that can now be done in 2-3 days, a 95% reduction in manual effort to analyze data – allowing us to expand the scope of our project effort for critical clinical operations. — Joseph Fagnoni Executive Adviser Data & Analytics, CVS Health CVS Health Goals: • C ontinue to offer customers the Solution: • U tilizing Informatica Data Quality Results: • E nabled to create applications that products and services they need to for monitoring file delivery and create summary and detail reports, • Objective: Manage a strategic go-to-market program stay on their path to better health. accuracy processing over 3,000 files a year • Industry: Health Care Services • N eeded to improve the quality of • A utomated file monitoring for • D ecreased review time from hours • Country HQ: United States their data, including scalability, Data Quality Issues to minutes • Innovation Award Category: Intelligent Disruptor: Data Governance & Privacy manually intensive, repetitiveness, missed commitments, and long • C reated a Prior Authorization • C ost savings from several key cycle times. (PA) review, used when clients projects as a result of adoption transition to CVS Health to ensure positive member experience cvshealth.com 7
Streamlined product lifecycle operations through a new electronic submission capability, Center for Drug Evaluation Informatica enhancing quality, speed, predictability, and and Research Intelligent Disrupter of the Year Winner completeness of product reviews The success of our transformation can be attributed to the way we manage our data. Trusted data from Informatica fulfills our vision and delivers the operational efficiencies we require. — Program Manager U.S. Food & Drug Administration Center for Drug Evaluation and Research FDA: Center for Drug Evaluation and Research Goals: Solution: Results: • A ddress business challenges arising • U se Informatica PowerCenter and • B rings together policy, administrative, • Objective: Leveraging a modern data architecture to bring safe, high-quality healthcare from globalization, regulation, and Informatica MDM to integrate scientific, and operational data Products to Market market complexities and master data from tens of consistently across the product • Industry: Public Sector thousands of facilities, business review process • M anage complex product lifecycles entities, and products—creating a • Country HQ: United States more efficiently • S treamlines product lifecycle single source of data truth • Innovation Award Category: Intelligent Disruptor of the Year operations through a new electronic • C reate a 360-degree view of the • A centralized data warehouse submission capability, enhancing global supply chain associated with leveraging Oracle enables report quality, speed, predictability, and products undergoing regulatory generation across the agency completeness of product reviews review • A business-to-business data • Improves collaboration and exchange enables simplified, communication with stakeholder secure entry and electronic groups sharing a single source processing of product information of truth fda.gov 8
Improving operation efficiency by providing an integrated dashboard to service customers with complete and up-to-date Informatica Innovation Award customer information across all business lines Honoree and touch points Our Data Governance program is strategically positioned to augment the adoption of a Data Lake as FWD strives towards being a data-driven decision organization, ensuring that our digital and data community understands the contextual meaning of the data, trusts the integrity of the data, and is able to rely on the clear ownership established for any data issue resolution. — Sin Wei Lee FWD Group FWD Group Financial Services Goals: Solution: Target Results: • E stablish a consistent set of data • Identifying all PII data across • H igher APE as a result of the governance standards and protocol FWD and ensuring it’s protected improved quality of data which • Objective: Strengthen data governance capabilities across operating entities in Asia to manage data and secure enabled FWD to develop more • Industry: Financial Services accurate personalized marketing • S trengthen Data Governance • C reating a Data Lake, ensuring and cross-selling capabilities • Country HQ: Singapore capabilities across operating entities that digital and data community across different business lines in Asia understands the contextual meaning • Innovation Award Category: Intelligent Disruptor: Strategy & Vision of the data, trusts the integrity of the • Increase ROI in marketing with a • P rovide internal and external data, and is able to rely on the clear significant reduction in bounce rates stakeholders with greater ownership established for any data confidence in data quality and issue resolution • Improvement in operational safeguard customer data efficiency in call centers, through the • C reating fresh customer experiences underlying solution by Informatica, with easy-to-understand and relevant which provides an integrated products supported by digital dashboard to service our customers technology with complete and up-to-date customer information across all business lines and touch points fwd.com 9
Identified duplicate records with 99.99% accuracy gained a more complete view of job candidates Informatica Innovation Award and opportunities to mine and integrate data from Honoree customer and partner systems Data is our new currency. Whether it’s a video interview, a resume, or an email from an employee, there’s value in these data sources. In the past, mining that data would have been very complex, but with Informatica we can capture it immediately. That’s a powerful capability. — Filious Louis Senior Manager, BI & Analytics, Kelly Services Kelly Services Goals: • M anage talent effectively by Solution: • D eliver a modern and connected Results: • C reate timely and targeted • Objective: Manage talent effectively by building a modern data architecture migrating legacy data warehouses talent platform for multi-cloud placement opportunities through to Microsoft Azure Synapse and hybrid architectures with talent-related data • Industry: Business Services Informatica Intelligent Cloud • Country HQ: United States • D rive job placements by increasing Services and Microsoft Azure • S treamline job placements through data volume and velocity unified organizational, customer, • Innovation Award Category: Intelligent Disruptor: Cloud Data Warehouse & Data Lake • L everage Informatica and employee, and partner information • G ain a complete view of job Microsoft synergies for faster candidates and opportunities application development to • E xpedite talent selection process to mine and integrate data from support job placements by offering the right opportunity customer and partner systems to the right talent — with an • B uild Customer MDM with architecture that supports the Informatica MDM and achieved company’s future growth 99.99% accuracy in identifying duplicates kellyservices.com 10
Avoided millions of dollars of missed sales using the analytics solution Informatica Innovation Award to ensure products were delivered on time Winner The on-premises prototype analytics solution could take up to hours per day to execute. Utilizing Informatica Intelligent Cloud Services to integrate the warehouse information from an on-premises operation data store (ODS) into Google Big Query, analytic execution time was driven down to minutes resulting in a highly, scalable easy to use analytics solution. — Errick Coughlin Data Engineer, Kroger Kroger Goals: Solution: Results: • R educe out of stock products at • K roger’s federated supply chain • U tilizing IICS to integrate the its store by ensuring items were systems were integrated together warehouse information from an • Objective: Reduce out of stock products delivered to its warehouses by into an analytics platform using on-premises operation data store • Industry: Retail suppliers on time Informatica Edge Streaming, (ODS) into Google Big Query, analytic Informatica PowerCenter, execution time was driven down to • Country HQ: United States • Ensure vendor delivery compliance Informatica Intelligent Cloud minutes resulting in a highly, scalable • Innovation Award Category: Intelligent Disruptor: Cloud Data Warehouse & Data Lake • R ecover costs due to late arriving Services (IICS) into a Google easy to use analytics solution Cloud Platform Big Query instance products and incentive vendors to • A voided millions of dollars of missed deliver products on time resulting • Data was accessed via Tableau sales using the analytics solution in less out of stock situations at to ensure products were delivered Kroger’s stores • A llowed for trending and analysis of on time to warehouses and ultimately all warehouse supply chain across on store shelves for customers many years to purchase • T ransfered the historical data to Google Big Query resulting in enterprise key performance indicators such as warehouse inventory levels being made available on a near real time basis kroger.com 11
Improving customer experiences dealer interactions, and long-term vehicle quality by Informatica Innovation Award Honoree presenting a complete picture of visual analytics Nissan is driving digital outcomes at every level of our business and using data to reach those outcomes faster. We are enabling enterprise-wide innovation with our customers at the heart of our transformation. Informatica plays an integral role in how we deliver strategic initiatives for exceptional customer experience! — Danielle Beringer Regional Data Officer, Nissan North America Nissan North America Goals: • Identify customer uniquely Solution: • N issan is implementing an enterprise Target Results: • Improve company performance across brands, digital channels solution to develop a sustainable with trusted views of business- • Objective: Develop a sustainable competitive advantage through best in class customer experience and source systems competitive advantage through critical data about customers and • Industry: Automotive best in class customer experience the 360-degree view of relationships • N eed an authoritative source of and transactions amongst them • Country HQ: United States customer information (Single • T he customer (both end consumer • Innovation Award Category: Intelligent Disruptor: Strategy & Vision Source of Truth) and dealer partners) and the • S ignificantly better customer associated data is at the center service & experience, loyalty and • E stablish a foundation for customer of Nissan transformative efforts increased sales communication, lead generation, campaigns, targeted marketing, • F osters better collaboration among legal & compliance management business users and IT, accelerating and analytics time to market and reducing costs for new projects nissanusa.com 12
Improved customer retention by a few percentage points, realizing Informatica Innovation Award Winner millions in revenue With Informatica MDM, we are improving the customer experience – integrating MDM with our machine learning customer churn models and Voice Of the Customer (VOC) platform to deliver a more targeted experience, improve retention by a few percentage points to realize millions in revenue benefit; these initiatives alone justified our investment in MDM. We were also able to go-live with Informatica MDM on cloud within 90 days of signing the contract. — Mark Broome Chief Data Officer, PMI Project Management Institute Inc. Goals: • Initiated a comprehensive business Solution: • P artnered with Informatica hosted Results: • A ccomplished initial goal of going transformation to address the MDM leveraging the Disciplined live in 90 days • Objective: Understand customers and deliver a consistent and effortless experience needs of future generations of Agile toolkit (owned by PMI) • Industry: Non-profit Organization Management professionals • C ustomer master provided a pivotal • S olution would grow as the role in supporting Machine Learning • Country HQ: United States • U nderstand customers and deliver a company grew and integrate and Artificial Intelligence needs • Innovation Award Category: Intelligent Disruptor: Customer 360 consistent and effortless experience with future architecture leveraging micro-services and real-time • Improved churn by only a few • F ocus on time-to-value as their data movement percentage point to deliver millions beacon of dollars of revenue benefit • P re-built model eliminated potentially months of modeling and ensures future upgrades progress smoothly pmi.org 13
Personalized and accurate customer interactions resulting in a shorter call time and superior Informatica Innovation Award Honoree customer experience With Informatica MDM, we were able to gain savings on avoiding unnecessary duplicate credit checks while enhancing the customer experience by allowing call center agents to understand the customer profile of whom they’re speaking. — Jennifer Yim Data Supply Chain and AI Programs, TELUS Communication TELUS Communications Goals: • Create a single view of the customer Solution: • B uilt a platform that has a holistic Results: • D efined a single customer view • Objective: Enable customers and business by designing and delivering journeys that are data foundation and can generate along with household products • G row the customer base by automated, personalized, contextual, innovative and anticipatory predictive insights and interact with owned in 6 months driving contextual personalization the customer in real time • Industry: Telecommunications consistently across online and • G ained savings on avoiding duplicate • Country HQ: Canada offline channels • Implemented Informatica solution credit checks while enhancing the to improve the data foundation to customer experience by avoiding an • Innovation Award Category: Intelligent Disruptor: Customer 360 • R educe customer effort making it define a single customer view along unnecessary hit on their credit score easier for customers to manage with household products owned their products and services • Increased in prospect acquisition, • L everaged MDM data for analytics enhanced cross-sell for existing purposes and embed the profile customers, increased customer into core operational processes lifetime value telus.com 14
Increased compliance with GDPR which improved reputation, costs and Informatica Innovation Award Honoree increased the value of internal data Post GDPR - Data Governance has come of age. Government has to be visibly demonstrating good practice around data so we don’t lose our citizens’ trust. At the same time Government Departments have a rich and varied data landscape, ever evolving in response to ministerial and service delivery priorities. Without pro-active, automated data mapping, it becomes nearly impossible to maintain the level of oversight of our data that the public rightly expect of us. — Neil McIvor, Chief Data Officer, Department for Education UK Department for Education Goals: Solution: Results: • Objective: Clear, transparent and consistent data governance processes across the department • E nable GDPR compliance and • D eployed Axon Data Governance, • R educing costs and increasing address information management Enterprise Data Catalog and the value of internal data • Industry: Public Sector risks effectively Informatica Data Quality to allow management and control of • Improving reputation through • Country HQ: United Kingdom • H ave data readily available to increased compliance with GDPR sensitive data • Innovation Award Category: Intelligent Disruptor: Data Governance & Privacy make immediate transactional, mandates operational decisions • C lear, transparent and consistent data governance processes across • C onsistent approaches to data • Improve quality and timeliness of the department processing, from specification data retrieval through acquisition to disposal • E asily consumable data through a variety of human and machine interfaces gov.uk 15
Enabling self-service analytics Informatica Innovation Award to clinical and business consumers Honoree The demands on health care data availability, reliability, and literacy are growing exponentially. A lot of health systems, like UNC Health, are playing catch up to other industries when it comes to modernizing the data infrastructure. As a result, UNC Health took the opportunity to integrate Data Governance concepts, principles, and tools into the migration to its new Enterprise Data Warehouse. The combined go-lives for a modern data warehouse with EDC and Axon empowers UNC Health’s Analytics Community with a centralized knowledge management platform that enhances self-service analytics and promotes source of truth in parallel to establishing a solid, more accessible data foundation. — Rachini Ahmadi-Moosavi Executive Director of Analytical Services & Data Governance, UNC Health Care UNC Health Goals: Solution: Results: • Objective: Preparing for growth and expansion of data sources • P reparing for growth and expansion • Informatica Axon and EDC provide • A dditional data context is available of data sources centralized knowledge management to the organization through the work • Industry: Healthcare to enhance self-service analytics with data governance team and • Country HQ: United States • Increased effort in making sure that and support source of truth in applications to tell what the data is people have the right access and parallel to the release of a new and how it got there • Innovation Award Category: Intelligent Disruptor: Data Governance & Privacy security to the organization’s most enterprise data warehouse sensitive data • C onfusion eliminated surrounding • R emoved IT as a barrier to data the correct “source” of data is and • N eed to adapt new technology to access to enable more self-service where it lives. Data lineage and increase processing capabilities, functions. definitions have decreased the deliver combine data from multiple research time to data delivery system without moving it, and open • C entralized reporting efforts and access to high demand data sets systems so that the same definition • B usiness definitions are closer to used in Epic reporting is available the source of truth so that multiple in the database definition for other tools (SAS, Tableau, and Business tools to use as well Objects) can reach the same data without needing to go through a third- party application unchealthcare.org 16
About Informatica Digital transformation is changing our world. As the leader in enterprise cloud data management, we’re prepared to help you intelligently lead the way. To provide you with the foresight to become more agile, realize new growth opportunities or even invent new things. We invite you to explore all that Informatica has to offer—and unleash the power of data to drive your next intelligent disruption. Not just once, but again and again. To learn more, click here or visit us at: informatica.com/about-us/customers.html IN20-0520-3905 © 2020 Informatica LLC. All Rights Reserved.
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