SUPPLY-CHAIN RECOVERY IN CORONAVIRUS TIMES-PLAN FOR NOW AND THE FUTURE - MCKINSEY
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Operations Practice Supply-chain recovery in coronavirus times—plan for now and the future Actions taken now to mitigate impacts on supply chains from coronavirus can also build resilience against future shocks. by Knut Alicke, Xavier Azcue, and Edward Barriball © Westend61/Getty Images March 2020
Even as the immediate toll on human health What to do today from the spread of coronavirus (SARS-CoV-2), In the current landscape, we see that a complete which causes the COVID-19 disease, mounts, the short-term response means tackling six sets of economic effects of the crisis—and the livelihoods issues that require quick action across the end-to- at stake—are coming into sharp focus. Businesses end supply chain (Exhibit 1). These actions should be must respond on multiple fronts at once: at the same taken in parallel with steps to support the workforce time that they work to protect their workers’ safety, and comply with the latest policy requirements: they must also safeguard their operational viability, now increasingly under strain from a historic supply- 1. Create transparency on multitier supply chains, chain shock. establishing a list of critical components, determining the origin of supply, and identifying Many businesses are able to mobilize rapidly and set alternative sources. GES 2020 up crisis-management mechanisms, ideally in the COVID form of aSupply-chain nerve center. The typical focus is naturally 2. Estimate available inventory along the value Exhibit 1 ofHow short term. 4 can supply-chain leaders also chain—including spare parts and after-sales prepare for the medium and long terms—and build the stock—for use as a bridge to keep production resilience that will see them through the other side? running and enable delivery to customers. Exhibit 1 There are multiple immediate, end-to-end supply-chain actions to consider in response to COVID-19. Supply-chain actions Create transparency on multitier Optimize production and Assess realistic final-customer supply chain distribution capacity demand Determine critical components Assess impact on operations and Work with sales and operations and determine origin of supply available resource capacity (mainly planning to get demand signal to Assess interruption risk and identify workforce) determine required supply likely tier-2 and onward risk Ensure employee safety and clearly Leverage direct-to-consumer Look to alternative sources if communicate with employees channels of communication suppliers are in severely affected Conduct scenario planning and Use market insights/external regions assess impact on operations, based databases to estimate for on available capacity customer’s customers Optimize limited production, according to human-health impact, margin, and opportunity cost/ penalty Tier-2 supplier Tier-1 supplier Plant Distribution center Customer Customer’s customer Estimate available inventory Identify and secure logistics Manage cash and net working Estimate inventory along the value capacity capital chain, including spare parts/ Estimate available logistics capacity Run supply-chain stress tests vs major remanufactured stock Accelerate customs clearance suppliers’ balance sheets to Use after-sales stock as bridge to Change mode of transport and understand when supply issues will keep production running prebook air/rail capacity, given start to stress financial or liquidity current exposure issues Collaborate with all parties to leverage freight capacity jointly 2 Supply-chain recovery in coronavirus times—plan for now and the future
3. Assess realistic final-customer demand lead times and inventory levels as an early-warning and respond to (or, where possible, contain) system for interruption and establish a recovery shortage-buying behavior of customers. plan for critical suppliers by commodity. 4. Optimize production and distribution capacity In situations in which tier-one suppliers do not to ensure employee safety, such as by supplying have visibility into their own supply chains or are personal protective equipment (PPE) and not forthcoming with data on them, companies can engaging with communication teams to share form a hypothesis on this risk by triangulating from infection-risk levels and work-from-home a range of information sources, including facility options. These steps will enable leaders to exposure by industry and parts category, shipment understand current and projected capacity impacts, and export levels across countries and levels in both workforce and materials. regions. Business-data providers have databases that can be purchased and used to perform this 5. Identify and secure logistics capacity, estimating triangulation. Advanced-analytics approaches capacity and accelerating, where possible, and network mapping can be used to cull useful and being flexible on transportation mode, information from these databases rapidly and when required. highlight the most critical lower-tier suppliers. 6. Manage cash and net working capital by running Combining these hypotheses with the knowledge stress tests to understand where supply-chain of where components are traditionally sourced issues will start to cause a financial impact. will create a supplier-risk assessment, which can shape discussions with tier-one suppliers. In the following sections, we explore each of these This can be supplemented with the described six sets of issues. outside-in analysis, using various data sources, to identify possible tier-two and onward suppliers in Create transparency affected regions. Creating a transparent view of a multitier supply chain begins with determining the critical For risks that could stop or significantly slow components for your operations. Working with production lines—or significantly increase cost of operations and production teams to review your bills operations—businesses can identify alternative of materials (BOMs) and catalog components will suppliers, where possible, in terms of qualifications identify the ones that are sourced from high-risk outside severely affected regions. Companies will areas and lack ready substitutes. A risk index for need to recognize that differences in local policy each BOM commodity, based on uniqueness and (for example, changing travel restrictions and location of suppliers, will help identify those parts at government guidance on distancing requirements) highest risk. can have a major impact on the need for (and availability of) other options. If alternative suppliers Once the critical components have been identified, are unavailable, businesses can work closely with companies can then assess the risk of interruption affected tier-one organizations to address the from tier-two and onward suppliers. This stage of risk collaboratively. Understanding the specific planning should include asking direct questions of exposure across the multitier supply chain should tier-one organizations about who and where their allow for a faster restart after the crisis. suppliers are and creating information-sharing agreements to determine any disruption being faced Estimate available inventory in tier-two and beyond organizations. Manufacturers Most businesses would be surprised by how much should engage with all of their suppliers, across all inventory sits in their value chains and should tiers, to form a series of joint agreements to monitor estimate how much of it, including spare parts and Supply-chain recovery in coronavirus times—plan for now and the future 3
remanufactured stock, is available. Additionally, — finished goods held in warehouses and blocked after-sales stock should be used as a bridge to keep inventory held for sales, quality control, production running (Exhibit 2). and testing This exercise should be completed during the — spare-parts inventory that could be repurposed supply-chain-transparency exercise previously for new-product production, bearing in mind the GES 2020 described. Estimating all inventory along the value trade-off of reducing existing customer support Supply-chain COVID chain aids capacity planning during a ramp-up versus maintaining new-product sales Exhibit 2 of 4 categories to consider include period. Specific the following: — parts with lower-grade ratings or quality issues, which should be assessed to determine whether Exhibit 2 Built-in inventory in the supply chain will delay the full impact of halted production. Expected stockout for companies in EU/US with suppliers Low-range High-range in China, by industry, illustrative estimate estimate Automotive Pharmaceuticals Consumer Retail (mass) Retail (fashion) High tech Semiconductors Mar 2020 Apr May June July Aug Sept Oct Nov Dec Jan 2021 Inventory, days of stock (including supply in transit) Automotive Pharmaceuticals Consumer Retail (mass) Retail (fashion) High tech Semiconductors 2nd-tier 30–40 35–70 20–30 N/A N/A 40–60 N/A supplier (China) (China) (China) (China) 1st-tier 7–17 120–140 60–90 60–90 15–35 55–70 70–110 supplier (EU/US) (EU/US) (China) (China) (China) (China) (China) Assembly/ 2–12 55–100 10–17 10–17 15–29 19–45 60–90 packaging (EU/US) (EU/US) (EU/US) (EU/US) (EU/US) (China) (Philippines) RDCs1 N/A 80–90 14 15–17 15–23 N/A N/A (EU/US) (EU/US) (EU/US) (EU/US) Market 0–30 N/A N/A 7 21–28 24–40 20–30 buffer (EU/US) (EU/US) (EU/US) (EU/US) Total 40–70 230–320 60–90 70–100 70–110 40–100 130–200 inventory days2 1 Regional distribution centers. 2 Figures for total inventory buffer and expected stockout are calculated assuming production stop at latest link based in China. 4 Supply-chain recovery in coronavirus times—plan for now and the future
the rework effort would be justified to solve — Use advanced statistical forecasting tools to quality issues or whether remanufacture with generate a realistic forecast for base demand. used stock could address supply issues — Integrate market intelligence into product- — parts in transit should be evaluated to see what specific demand-forecasting models. steps can be taken to accelerate their arrival— particularly those in customs or quarantine — Ensure dynamic monitoring of forecasts in order to react quickly to inaccuracies. — supply currently with customers or dealers should be considered to see if stock could be With many end customers engaging in shortage bought back or transparency could be created buying to ensure that they can claim a higher for cross-delivery fraction of whatever is in short supply, businesses can reasonably question whether the demand Assess realistic final-customer demand signals they are receiving from their immediate A crisis may increase or decrease demand for customers, both short and medium term, are particular products, making the estimation of realistic realistic and reflect underlying uncertainties in final-customer demand harder and more important. the forecast. Making orders smaller and more Businesses should question whether demand signals frequent and adding flexibility to contract terms they are receiving from their immediate customers, can improve outcomes both for suppliers and their both short and medium term, are realistic and customers by smoothing the peaks and valleys reflect underlying uncertainties in the forecast. The that raise cost and waste. A triaging process that demand-planning team, using its industry experience prioritizes customers by strategic importance, and available analytical tools, should be able to find margin, and revenue will also help in safeguarding a reliable demand signal to determine necessary the continuity of commercial relationships. supply—the result of which should be discussed and agreed upon in the integrated sales- and operations- Optimize production and distribution capacity planning (S&OP) process. Armed with a demand forecast, the S&OP process should next optimize production and Additionally, direct-to-consumer communication distribution capacity. Scenario analysis can be channels, market insights, and internal and external used to test different capacity and production databases can provide invaluable information in scenarios to understand their financial and assessing the current state of demand among your operational implications. customers’ customers. When data sources are limited, open communication with direct customers Optimizing production begins with ensuring can fill in at least some gaps. With these factors in employee safety. This includes sourcing and mind, forecasting demand requires a strict process engaging with crisis-communication teams to to navigate uncertain and ever-evolving conditions communicate clearly with employees about successfully. To prepare for such instances infection-risk concerns and options for remote and effectively, organizations should take the home working. following actions: The next step is to conduct scenario planning to — Develop a demand-forecast strategy, which project the financial and operational implications includes defining the granularity and time of a prolonged shutdown, assessing impact based horizon for the forecast to make risk-informed on available capacity (including inventory already decisions in the S&OP process. in the system). To plan on how to use available Supply-chain recovery in coronavirus times—plan for now and the future 5
capacity, the S&OP process should determine As the finance function works on accounts which products offer the highest strategic value, payable and receivable, supply-chain leaders can considering the importance to health and human focus on freeing up cash locked in other parts safety and the earnings potential, both today of the value chain. Reducing finished-goods and during the future recovery. The analysis will inventory, with thoughtful, ambitious targets draw on a cross-functional team that includes supported by strong governance, can contribute marketing and sales, operations, and strategy substantial savings. Likewise, improved logistics, staff, including individuals who can tailor updated such as through smarter fleet management, macroeconomic forecasts to the expected can allow companies to defer significant impact on the business. Where possible, a digital, capital costs at no impact on customer service. end-to-end S&OP platform can better match Pressure testing each supplier’s purchase production and supply-chain planning with the order and minimizing or eliminating purchases expected demand in a variety of circumstances. of nonessential supplies can yield immediate cash infusions. Supply-chain leaders should Identify and secure logistics capacity analyze the root causes of suppliers’ nonessential In a time of crisis, understanding current and purchases, mitigating them through adherence future logistics capacity by mode—and their to consumption-based stock and manufacturing associated trade-offs—will be even more models and through negotiations of supplier essential than usual, as will prioritizing logistics contracts to seek more favorable terms. needs in required capacity and time sensitivity of product delivery. Consequently, even as companies look to ramp up production and Building resilience for the future make up time in their value chains, they should Once the immediate risks to a supply chain have prebook logistics capacity to minimize exposure been identified, leaders must then design a to potential cost increases. Collaborating with resilient supply chain for the future. This begins partners can be an effective strategy to with establishing a supply-chain-risk function gain priority and increase capacity on more tasked with assessing risk, continually updating favorable terms. risk-impact estimates and remediation strategies, and overseeing risk governance. Processes and To improve contingency planning under rapidly tools created during the crisis-management evolving circumstances, real-time visibility will period should be codified into formal depend not only on tracking the on-time status of documentation, and the nerve center should freight in transit but also on monitoring broader become a permanent fixture to monitor supply- changes, such as airport congestion and border chain vulnerabilities continuously and reliably. closings. Maintaining a nimble approach to Over time, stronger supplier collaboration can logistics management will be imperative in likewise reinforce an entire supplier ecosystem rapidly adapting to any situational or for greater resilience. environmental changes. During this process, digitizing supply-chain Manage cash and net working capital management improves the speed, accuracy, As the crisis takes its course, constrained and flexibility of supply-risk management. By supply chains, slow sales, and reduced margins building and reinforcing a single source of truth, will combine to add even more pressure on a digitized supply chain strengthens capabilities earnings and liquidity. Businesses have a habit in anticipating risk, achieving greater visibility of projecting optimism; now they will need a and coordination across the supply chain, and strong dose of realism so that they can free up managing issues that arise from growing product cash. Companies will need all available internal complexity. For example, Exhibit 3 shows how a forecasting capabilities to stress test their capital digitally enabled clustering of potential suppliers requirements on weekly and monthly bases. shows the capabilities they have in common. 6 Supply-chain recovery in coronavirus times—plan for now and the future
Exhibit 3 of 4 Exhibit 3 Cluster maps reveal alternative sourcing Estimating a medtech company’s degree of options for all the materials affected. connectiveness helped it expand its supplier base by 600 percent, while an industrial-tools Cluster map, durable speaker suppliers, maker identified request-for-qualifications-ready illustrative (n = 87 suppliers) suppliers for highly complex parts that it had been Company Common capabilities previously unable to source. Finally, when coming out of the crisis, companies and governments should take a complete look at their supply-chain vulnerabilities and the shocks that could expose them much as the coronavirus has. Exhibit 4 describes the major sources of vulnerability. The detailed responses can reveal major opportunities—for example, using scenario analyses to review the structural resilience of Cluster characteristics, % critical logistics nodes, routes, and transportation modes can reveal weakness even when individual Automotive Multimedia speaker Marine speakers systems audio components, such as important airports or rail GES 2020 27 25 25 14 9 hubs, may appear resilient. Supply-chain COVID Professional Mobile-phone Exhibit 4 of 3audio equipment speakers Exhibit 4 Supply-chain vulnerability occurs across five dimensions. Drivers of potential vulnerability Typical focus Full-picture focus Planning and Transportation Financial Product Organizational supplier network and logistics resiliency complexity maturity • How predictable is • How resilient is the • How much financial • Are components • How proactive vs demand planning? physical-flow and flexibility does the in the products reactive is the logistics network? company have for substitutable? organization in • How complex or increased supply- identifying and concentrated is the chain cost or • How flexible is mitigating supply- supply network, sustained the design if chain disruptions? and how resilient is disruption? components are it to disruption? no longer available? • How exposed is the • How vulnerable network to tariffs is the product to and other trade regulatory disruptions? changes? Supply-chain recovery in coronavirus times—plan for now and the future 7
Organizations should build financial models that Triaging the human issues facing companies and size the impact of various shock scenarios and governments today and addressing them must be decide how much “insurance” to buy through the number-one priority, especially for goods that the mitigation of specific gaps, such as by are critical to maintain health and safety during the establishing dual supply sources or relocating crisis. As the coronavirus pandemic subsides, the production. The analytical underpinnings of this tasks will center on improving and strengthening risk analysis are well understood in other domains, supply-chain capabilities to prepare for the such as the financial sector—now is the time to inevitable next shock. By acting intentionally today apply them to supply chains. and over the next several months, companies and governments can emerge from this crisis better prepared for the next one. Knut Alicke is a partner in McKinsey’s Stuttgart office, Xavier Azcue is a consultant in the New Jersey office, and Edward Barriball is a partner in the Washington, DC office. The authors wish to thank Viktor Bengtsson, Chris Chung, Curt Mueller, Hilary Nguyen, Ed Paranjpe, Anna Strigel, and Faaez Zafar for their contributions to this article. Designed by Global Editorial Services Copyright © 2020 McKinsey & Company. All rights reserved. 8 Supply-chain recovery in coronavirus times—plan for now and the future
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