THE VOICE OF NEW WFDA PAVILION FOR HANBURY SHOW - Worcestershire Food and Drink
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THE VOICE OF
NEW WFDA PAVILION November 2019
FOR HANBURY SHOW
2020
Following talks with organisers of the popular and long-running
Hanbury Show, we’re delighted to announce that the 2020 event
(4th July) will host its first ever Worcestershire Food & Drink Pa-
vilion!
The Hanbury team is keen to showcase the very FINEST food
and drink produced by independent businesses in the region, so
the new marquee is open only to Members and Associate Mem-
bers of our Association, who will benefit from discounted trade We are currently exploring the
space, dedicated promotion and access to 15,000 visitors. possibility of WFDA having a col-
lective presence at the Farm
The Pavilion will be located in a prominent,, high traffic area of Shop & Deli Show 2020, which
the Show, near to the Main Arena and public entrance, and there is shaping up to be the biggest
are plans to include a kitchen and demonstration theatre with yet!
talks and tastings using WFDA members’ produce.
Thousands of speciality retailers
We do hope you will support this initiative to raise the profile of
attend each year, so it’s an op-
WFDA, and increase your customer base at the same time. The
portunity to promote your product
Tradestand Application Form will be on the Hanbury website very
to buyers from farm shops, delis,
soon https://www.hanburyshow.co.uk/ and we’ll add the link to
food halls, garden centres,
our website too. Tradestand space is limited, so you’ll need to be
health stores and online retailers.
quick! WFDA PR and Hanbury PR will work together to promote
the partnership from January 2020.
If you’d like to register an inter-
est, please contact Fiorinda Toc-
chini (WFDA Sales & Marketing)
fiorinda.wfd@hotmail.com
Call 01562 738008
PERSHORE BREWERY GOES GEEKY ASTLEY VINEYARD IN
We’re loving Pershore Brewery’s first series of canned ales, branded PRINT
under the Digital Geek brand ( a nod to a co-owner’s IT career) and
now on sale. Congratulations to WFDA mem-
REBOOT is a 4.0% American Pale Ale with flavours of pine, florals ber Astley Vineyard, featuring in
and citrus, while CTRL- ALT- DELETE is a 5.2% award-winning Pale a cook book (Relish Midlands)
Ale with flavours of mango, tropical fruits, floral and citrus. Black for the very first time!
Screen of Death (and we’ve all been there, haven’t we?) is a 4.7%
Stout, brewed with a mixture of pale and dark chocolate Barley malts
and oats and four hops, with flavours of roasted chocolate and coffee.
Our members were out in
force again at the Hereford &
Worcester Chamber’s Busi-
ness Expo, Three Counties
Showground, in October.
Thanks to everyone who
supplied produce and helped
man the stand. Special
thanks to WFDA Board
member and Ambassador-
Felice Tocchini of Feli’s Bar
& Restaurant who spoke to
visiting students from New
College, Worcester, and
cooked up some tasty dishes
using WFDA members’ prod-
ucts.
Well done one and all!
www.worcestershirefoodanddrink.co.uk
NEW FACEBOOK
MEETING JEAN CHRISTOPHE NOVELLI, BOFFY
GROUP FOR
FOOD MARKET, MALVERN AUTUMN SHOW 2019
MEMBERS
We know that it is some-
times difficult for our
members to keep up with
e-mails so we have creat-
ed a private Facebook
group JUST for Members
and Associate Members,
as another means of
communicating with us,
and between yourselves.
Head over to our Face-
book Page and request to
join the group.
FOOD & DRINK TRAIL MAP
We are putting together TWO Food & Drink Trail maps.
WELCOME TO NEW
The public version will help visitors to Worcestershire find places to
MEMBERS eat, stay and shop for local produce and will include cider, wine and
gin tours together with other foodie experiences.
Our recruitment drive is go-
The commercial version will help YOU find local suppliers for your
ing well, and we are pleased
business.
to welcome three more new
members into the fold. Both trails are created in Google Maps and include an image or a
video with a click-on logo. We’re offering an introductory offer of
Please say hello to St. Pe- £29.95 + VAT for one, or £55 + VAT for both.
ter’s Garden Centre, Top Members interested in being included should contact Fiorinda Toc-
Barn and Swallowfields chini (Sales and Marketing): fiorinda@wfd.hotmail.com.
Retreat Ltd. We’re very
happy to have you on board.
MEMBERS SURVEY
Thanks to those who have responded to our Mem-
bers’ Survey so far. If you didn’t pick up the e-mail,
we’ll be posting the survey in our Facebook group
and in the Members area of the website soon.
MEMBERS IN THE NEWS TAKING STOCK
Good to see more and more of our Members in the press of late.
There’s nothing like a few column inches and some eye-catching Your products are appearing
images to get your product out there and improve your customer everywhere it seems! Good to
reach! see that MacNeils Smokehouse
Congratulations to Croome Cuisine, whose delicious Black Truffle products are now being stocked
Cheese made the Good Cheese Guide (Fine Food Digest), and in the Hop Pocket’s new Farm
hopefully Speciality Food magazine, and featured on BBC Here- Shop, and Breakfast Baskets
ford & Worcester’s morning show. from Emily’s Jams and Pickles,
Pershore Juneberries had a nice piece in the Sunday Express have made their way into the
magazine, and Hussingtree Gin was the subject of a lovely write popular Crowle Community
up by ‘The Gintleman’ in luxury lifestyle magazine J’aime. Shop.
Hussingtree Gin is also now
stocked at Tokes Food & Drink
in the Cotswolds.
POST BREXIT EXPORTING
Political uncertainty aside, WRS
expects a tenfold increase in re-
quests for export certificates in a
No Deal departure.
It is actively engaged with primary
producers and manufacturing busi-
nesses large and small, and Helen
Cameron is liaising directly with
food exporters in the county. Export
The WDFA team is hoping certificates currently cost £85 per
to develop a partnership
BARTON COURT consignment.
with Three Counties and WFDA member, Barton Court From January 2020 as part of en-
is currently working on pro- is offering other members suring exports meet possible new
posals. space at its Christmas Fair on European criteria, WRS will also
7th December. undertake annual Export Inspec-
The aim is to promote tions at businesses that have ad-
Worcestershire’s finest This lovely festive event, com- vised they regularly export to Eu-
plete with Father Christmas, rope.
food and drink at the re-
aims to showcase the talents
gion’s largest food, farming of the area so if anyone would For more information on Brexit and
and countryside event, the like a stall please contact: Lin- the food industry go to
da@bartoncourtonline.co.uk www.gov.uk/guidance/the-food-and
Royal Three Counties -drink-sector-and-preparing-for-eu-
Show. exit or visit:
www.gov.uk/defra/brexit-food-drink-
sector for a summary.
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