HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...
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T h e Tesco Chr istm a s Rep or t 201 9 H E L P I N G T H E N AT I O N C E L E B R AT E CHRISTMAS FOR 100 YEARS
MERRY CHRIST MAS FROM ALESSANDRA BELLINI, CHIEF CUSTOMER OFFICER Christmas is famed for being a time when we enjoy traditions – both cultural and family-based ones - but here at Tesco, as we mark 100 years of delivering Christmas, we also recognise that the past century has been one of change when it comes to the way the nation celebrates the season. In December 1919, Britain was living under wartime austerity with Christmas dinner more likely to feature wild hare or pheasant than turkey. Fast forward 100 years to the launch of the second Tesco Christmas Report and topical issues of the day continue to influence how we come together to celebrate. In recent Christmases, we’ve seen the rising popularity of online shopping, a move towards plant-based meals, a new-found love for the novelty Christmas jumper and even pets being given a seat at the festive table. As 2020 approaches, we can expect our Christmases to continue to change. Our report explores how we are celebrating Christmas with the jollity that the season deserves while being considerate about how we shop, what we eat, drink and gift friends and family. Our findings reveal that ‘conscious celebrations’ are the order of the day, with 38 percent of people saying that efforts to be more sustainable will impact their choices this year. 75 percent of people say they’ll cut down on food waste, 29 percent will buy fewer gifts and another 23 percent say they’ll eat less meat this Christmas. In fact, only half of the nation are expected to tuck in to turkey on 25 December, down 13 percent compared to last year’s findings and echoed by a 3 percent drop in sales of the bird at the tills in 2018 in favour of smaller joints and alternative meats like chicken. Also, more of us will be having greener plates this year with a fifth of Christmas hosts (21 percent) catering for vegetarians and vegans – up 3 percent compared to last year’s report. Our Tesco Christmas Report illustrates how Christmas celebrations continue to evolve through the food and drink we gather around at this most special time of the year. But no matter what the next 100 Christmases bring, Tesco will be on FAC TS AND hand with inspirational products to help you celebrate the season. F IG URES This report uses Tesco sales data from purchases compared to the same period year on year unless otherwise stated. It also uses Opinium research for the period 30 October to Alessandra Bellini, 1 November 2019, pulling a TESCO CHIEF CUSTOMER OFFICER nationally representative sample of 2,010 people. 1
100 YEARS OF TESCO DELIVERING CHRISTMAS 2019 marks 100 years of Tesco delivering Christmas and a century of change in the way the nation celebrates the season. From the end of the First World War and rationing, to today’s changing attitudes towards meat versus plant-based diets, Christmas has come a long way. 1940s 1929 War time food rations were in but vegetables full effect re mained The first Tesco store at Christmas, the dish s ock goose’ wa open ed in Burn t Oak, un-rationed. ‘M potatoes e from layers of Today there 1924 North Lo ndon . of the day, mad and ge 3,900 stores voured with sa are more than and apples, fla cheese. across the UK. sprinkled with lling Tesco star ts se and its first own-br product, tea. 1919 sco, e founder of Te Jack Cohen, th eries rplus army groc began selling su 1957 En d. London’s East on a barrow in 1960s 1982 t lling fresh mea Tesco began se ing wi th th e es a popular in-store, coincid Turkey becom 1984 pi gs in blankets sy as checkout s er table main. first mentio n of Christmas is m ade ea Christmas dinn ker book. Now ed at Tesco. in a Betty Croc are computeris the nation’s makes history the trimming is Jane Snowball e with sales up first online orde r most-loved sid by placing the on year. Te letex t. 5 percent year with Tesco using 2019 1990s 2007 2012 ing’, New Tesco loy alty subscriptio s. Tesco Club n card s ‘Easy Entertain service launche ns oppers a Chris tmas Tesco launche veral innovatio Tesco offers sh ice to help pers more The ‘90s saw se o ur fo r just its online part y food se rv Plus gives shop o, including Te sc dinner for a fa mily of fo th e pe rfe ct s to save at Tesco. launch at Tesc a Christmas host s put on opportuni tie fitting shop pe rs price included Clubcard, bene £7.93. The low . rkey , stu ffing, festive gathering th e year. In 1998, traditional dinn er of tu throughout avy, s introduced, uts, carrots, gr Tesco Finest wa potatoes, spro d st ar d, an own-brand Christmas pudd ing , cu the first premium th e pr ice of les s th an supermarket lab el. mince pies for o po rtions of fish and chips. tw 2017 2000s arket the first superm Tesco becomes dr inks ea fo r signated ar e to create a de shop goes onlin less th an 0.5% sco Christmas that are alcoh ol-free or In 2000, the Te , e in o.com. In 2001 UK after se ein g a ris h of www.tesc ABV across the with the launc el Flo re nc e and ink s. o and low’ dr and clothing lab demand for ‘n Tesco’s own-br a chance to nc hes, giving Brits Fred (F&F) lau o. outfits at Te sc buy their festive 2
GOOD NEWS FOR THE HIGH STREET BRITS WILL HEAD TO THE WEB AS FEWER PEOPLE SET TO DO F O R C O O K I N G I N S P I R AT I O N B U T CHRISTMAS SHOPPING ONLINE THIS YEAR G A D G E T S A R E S E T T O F R U S T R AT E Hope for the high street? Despite a nervousness surrounding the health of Britain’s high streets, this year When looking for cooking inspiration, a third of Brits (35 percent) will head online, rocketing to 60 percent nearly two thirds of the nation (63 percent) will head in-store to do their main Christmas food shop. This comes as 1.3 million fewer people will do their shop online UK’s biggest for the younger generation (18-34). Londoners are six times more likely to log on to YouTube for Christmas Christmas spenders recipe ideas than the average Brit (60 percent vs 10 percent), which can result in a number of very modern (down from 16 percent to 14 percent) - potentially indicative of a wider trend as people become more aware of a need to support retailers. cooking problems. Top complaints expected in Christmas kitchens this year include having to constantly unlock their mobile devices to view the recipe (38 percent), screens being covered in sticky food mess (23 percent) The over 55s are most likely to do their main Christmas GLASGOW +£106.90 and mobile device batteries dying mid-cooking (14 percent). What’s more, about 1 in 10 Brits (9 percent) say shop in-store, 21 percent more than those aged 18-34 In 2018, Brits visited a Tesco store on average they are most frustrated by their voice-activated smart device telling them the wrong measurements. years old (73 percent vs 54 percent). But why is this? Well, 6.12 times in the four weeks LONDON +£101.90 a quarter (25 percent) of 18-34-year-olds say it’s because leading up to Christmas. However, these will not be issues for 21 percent of Brits who rely on the traditional cookbook. it allows them more time to celebrate. CARDIFF +£99.70 People in Cardiff (80 percent) and Plymouth (78 percent) top the UK with the most people heading in-store while people in London (19 percent) and Yorkshire (18 percent) are among those looking forward to a Christmas of digital convenience, preferring to shop Cre a t iv ity in th e k itch e n : online. And a larger number of online shoppers say they’ll spend more on Christmas this year than those shopping in-store (30 percent vs 20 percent). Whi ch ge n e ra ti on is m a k in g the ir Chr istm a s re cip es up? UK’s biggest About 1 in 10 (9 percent) plan to eat out on Christmas Day – that’s a 50 percent increase on Christmas savers last year (9 percent vs 6 percent), with 18-34-year-olds nearly twice as likely to eat out at a restaurant on Christmas Day compared to those aged 55 and over (12 percent vs 7 percent). BRIGHTON 28% 21% 18% 8% Feeling flush and festive 55+ 35 - 54 18 - 34 While nearly two thirds (60 percent) of Brits expect to spend the same amount of money as SOUTHAMPTON 25% last Christmas, nearly a quarter (23 percent) plan on spending more in 2019. The average adult is set to spend an extra £84.70 this year on food and drink, decorations and gifts compared to Homemade traditional Christmas cake last year, with Glaswegians planning on going all out and spending the most (£106.90). Of those splashing the cash, 29 percent was the most popular recipe on Tesco say they’ll spend more than £100 extra this year. Men are also set to spend more than women, but only by £20.10 overall. When looking at age, the younger generation will splash more cash with two fifths (40 percent) of those aged 18-34 planning Real Food, accessed 94,000 to increase their spending in 2019; that’s more than double that of those aged over 55 (16 percent) planning on doing the same. times in the lead up to Christmas in 2018 1 / Brits intend to cut back on gifts 64% of 18-34-year-olds will wait for the sales 5 this year to save money to do the bulk of their Christmas shopping What do people plan to cut back on? Spending more this year Kids’ stockings are set to be fuller as 16 percent plan on spending more on them this Christmas At the dinner table, Brits will spend more on alcohol and the trimmings to accompany the 23% 17% 17% traditional roast (both 12 percent) DECORATIONS CAKES & TREATS ADULT GIFTS Britain’s bargain hunters In 2018, a typical Christmas dinner cost Two in five Brits (41 percent) say they’ll wait for promotions and sale events to do the bulk of their Christmas shopping in 2019, with men more than twice as likely to do so than women (18 percent vs 8 percent). £28.66 with the average Christmas shop Londoners are the thriftiest, with three quarters (74 percent) of those from the capital admitting that they’ll 3 wait for the sales versus just a fifth of people in Norwich (22 percent) and Brighton (23 percent). costing £74.16 Tesco Finest Christmas Fruit Cake
Turkey remains king of the Christmas dinner and the What we’ll be eating for most popular choice, with half of us (51 percent) expecting Christmas dinner this year... to tuck in to the traditional bird this year. However, this is 13 percent less than Tesco reported last year as T U R K E Y S E T T O R E TA I N T H E chicken (9 percent), beef (7 percent) and veggie and vegan Turkey 51% Other 16% Chicken 9% Beef 7% centrepieces (7 percent) become more popular. C H R I S T M A S C R O W N B U T H A L F T H E N AT I O N For the over 55s, turkey is the top choice at Christmas Pork 6% Veggie/Vegan 6% Duck/Goose 4% W I L L G O F O R A N A L T E R N AT I V E I N 2 0 1 9 (62 percent). However, pork will prove more popular than chicken and beef amongst 18-34-year-olds, with 14 percent planning on enjoying ham, belly of pork or gammon this year. In 2018, Turkey sales declined by 3% as shoppers opted for smaller joints and other meats. Fish was the big winner, gaining 380,000 extra shoppers Kate Ewart, Product Development Director, Tesco Surprisingly, about 1 in 5 (21 percent) Londoners are set to tuck in to turkey this year - the lowest in the country. Chicken is the capital’s second favourite (17 percent), and pork will prove popular too, with a sixth of Londoners (15 percent) saying it’ll be on their plate on the 25th. In fact, more Londoners are set to feast on turkey on Boxing Day (46 percent) than on Christmas Day itself. Most essential vegetables What else are we eating? on the Christmas dinner plate: The average Brit is set to enjoy two Christmas roast dinners across the festive season, rising to three amongst 18-34 year olds. However, the format of the Christmas 61% meal is changing. This year, a third of us won’t have a carrots starter (34 percent). For those that are, seafood is set to be the catch of the day with prawn cocktail 53% parsnips (14 percent), lobster, crab or prawns (10 percent) and smoked salmon canapés in the top three. Generationally, those aged over 55 are twice as likely not to have a starter than those aged 18-34 years old (39 percent vs 22 percent). For the love of sprouts 63% There’s good news on sprouts as more Brits (53 percent) sprouts 36% peas say they love them than hate them (20 percent) and two thirds (63 percent) of us think they’re an absolute essential on the Christmas dinner plate. In 2018, Brussels sprout sales were down by 10% Northern Ireland has the most sprout lovers in the UK compared to the previous year. Yet according to our with 3 in 5 people (67 percent) admitting to adoring the divisive vegetable. That compares to over a quarter research, they will be making a comeback this year, with (26 percent) of those in Newcastle who hate them. Though more people planning on eating them this Christmas it seems the older you are, the more you like them - less Kate Ewart, Product Development Director, Tesco than half (45 percent) of 18-34-year-olds love sprouts compared to 59 percent of over 55s. When it comes to cooking all our festive vegetables, it’s nearly an even split. 38 percent will serve them soft to the bite while another third (32 percent) say they’ll have them al dente. 1 in 10 people in London (14 percent) and Norwich (10 percent) admit to liking them mushy, while a sixth of people in Norwich say they are set to enjoy their festive veg fried. Tesco Finest British Free Range Bronze Whole Turkey 4
Tesco sold 2.7 million G R E E N E R C H R I S T M A S P L AT E S Pigs come up trumps in the battle of the trimmings Pigs in Blankets last Christmas, Pigs in blankets remain the nation’s favourite Christmas trimming chosen by 59 percent of the nation, up 5% year on year A R E H E R E T O S TAY with people in Liverpool (73 percent) and Bristol (72 percent) going particularly mad for them this Christmas. We’ll eat four ‘pigs’ on average but 12 percent say they’ll manage over 10 on the 25th alone. Of those that eat pigs in blankets, 66 percent of over 55s and half (50 percent) of 35-54-year-olds A third (33 percent) of Christmas hosts say they’ll cater for an alternative diet on the 25th - up 5 percent on say only the classic pig in blanket will do – they’re simply not interested in trying alternatives. last year’s report - of which a fifth (21 percent) say they’ll be hosting vegetarians and vegans. This marks a But 18-34-year-olds are more adventurous, keen this year to try pigs in duvets (24 percent), 3 percent increase year on year on the number of veggie and vegan meals being served. What’s more, a quarter of chicks in blankets (10 percent) and other meat alternatives of the classic Christmas those hosting non-meat eaters say that the entire Christmas menu this year will be strictly vegetarian or vegan. trimming (22 percent). 65 percent of people in Liverpool and Norwich say they won’t One in 10 (10 percent) 18-34-year-olds say they’ll go vegan this Christmas – twice as many as in 2018. break away from the traditional pig in blanket, but Brits in Sheffield are the keenest to try something different, with more than half (58 percent) admitting so. When looking across the generations, those below 34 are nearly twice as likely to cater for a vegan than 35-54- year-olds (10 percent vs 6 percent) and three times more likely than those aged 55+ (10 percent vs 3 percent). After pigs in blankets, the nation’s top trimmings for the big day are Yorkshire Puddings (44 percent), followed by spuds – roasted in oil (36 percent) or goose fat It’s the south of the country where the vegan trend will be most prominent, with London taking the (33 percent), or mashed (31 percent). Meanwhile in London, dinner plates may end up top spot as 1 in 5 (19 percent) are set to go vegan this Christmas. Southampton is second, looking more like a fry-up this Christmas, with baked beans (24 percent) and chips just pipping the national average, as 11 percent will be enjoying a vegan festive feast there. Tesco Pigs in Blankets (21 percent) set to be making their way onto the table. However, hosts throughout Newcastle (23 percent), Brighton (20 percent) and Cardiff (21 percent) will also be Surprisingly, the southern city of Brighton (62 percent) beat Leeds (59 percent) to the top spot for those having Yorkshire looking for inspiration for greener plates as they are set to cater for veggie and vegan loved ones this year. Puddings with their Christmas dinner, followed by Sheffield (58 percent), Cardiff (56 percent) and Newcastle (55 percent). When looking at other dietary requirements, 12 percent of hosts say they’ll cater for dairy-free and gluten-free diets Pigs in Blankets and Cranberry Compote Tesco Finest Stuffing Wreath with this year, meaning Christmas cooks have a big job ahead of them! But as with last year, it’s the Scots who are least likely to cater for alternative diets, with 83 percent of people in Edinburgh saying they won’t cater for alternative diets. South East takes top pigs in blanket towns crown: How many packs of pigs in blankets towns in Essex bought... Pitsea 12,309 Cheshunt 11,652 Romford 11,652 The top re a sons for ca te r in g for a lte r n a tive di e ts include: Southend 11,173 Sunbury 9,549 57% to cater for guests with 21% for health reasons 19% prefer the taste 13% cooking time as 11% ethical reasons specific dietary needs turkey takes too long Sa uces i n the ci t i es Top sauces on the Christmas dinner plate in 2019: TOWNS CHOOSING KETCHUP London........................16% Bristol...........................8% Brighton........................7% 69% 45% TOWNS CHOOSING MAYO Gravy Cranberry London..................19% Bristol....................13% Leeds.....................7% Manchester...............7% TOWNS CHOOSING MINT SAUCE 22% 16% Cardiff...........................34% Birmingham....................23% Bread Mint Liverpool........................23% Newcastle.......................23% Tesco Finest Carrot & Thyme Tarte Tatin 5
CHRISTMAS PUD MAKES A COMEBACK S OB ERING T HO U G H TS. YO U T H DRI V ING LOW- & NON-ALCOHOLIC TREND Christmas pudding will see a resurgence as it reclaims the top spot as the UK’s favourite festive dessert. This year, Drinking at Christmas on the decline nearly half (48 percent) of Brits have said they’ll be tucking in to the classic pudding – up from 40 percent last year. How do you like your On the whole, people plan to spend more on food and drink this year compared to last, and three quarters Those in the North of the UK are the least likely to be enjoying mince pies served? (76 percent) will enjoy a drink with their meal on the 25th. However, the trend to cut down on alcohol is gathering pace Christmas pudding, with only a third of people in Glasgow as 6 percent fewer people will be drinking on the main day than last year, with men more likely to have a drink than (34 percent), Newcastle (33 percent) and Edinburgh women (81 percent vs 72 percent). Over half (57 percent) of Christmas hosts will be serving guests low- or non-alcoholic (30 percent) planning to eat it. However, the pudding gains drink options. People expect to cater for guests who choose not to drink alcohol at all (25 percent), those who are popularity the further south you travel. In fact, Bristol will On their own 35% driving (23 percent) and for those who would simply like an alternative to alcohol (20 percent). be the UK Christmas pudding capital (62 percent) this year, But it’s the younger generation driving the trend for sobriety. In fact, 18-34-year-olds say they’ll cater for the most followed by Plymouth (61 percent). With cream 27% With brandy butter 13% teetotallers this Christmas, with 30 percent serving a low- or non-alcoholic drink to a guest that doesn’t drink. This It’s perhaps no surprise that the traditional pudding is still compares to a quarter (24 percent) of 35-54 year olds and a fifth (21 percent) of over 55’s who say they’ll do the same. most loved by the over 55s, with nearly twice as many set As to why people won’t be drinking this Christmas, or indeed on New Year’s Eve – two fifths (41 percent) to choose it than those aged 18-34 years old (61 percent vs say it’s because they don’t drink at all, another fifth (21 percent) say they don’t like alcohol and 1 in 6 36 percent). On the whole, the younger generation favour With custard 11% (15 percent) choose not to for health reasons. This Christmas, men are three times more likely than any kind of chocolate dessert (31 percent), mince pies women not to drink due to being the designated driver (12 percent vs 4 percent). (25 percent) and trifle (25 percent). Half of the nation (50 percent) will choose Christmas cake, With ice cream 8% What are they drinking instead? stollen or panettone, a quarter will opt for a scoop of trifle and the same again for a mince pie (both 24 percent). On For those not drinking, soft drinks (59 percent), tea and coffee (47 percent) and fruit juice (26 percent) average, Brits say they’ll overload on mince pies, eating three will be the order of the day. But that’s not to say we don’t want to enjoy alcohol-like serves - a quarter of people in a single sitting. Women say it’s two for them, one less than (24 percent) in the North East will enjoy a non-alcoholic wine and 1 in 10 (10 percent) Londoners will make it an alcohol- men, while those aged 18-34 years say they will be able to free beer. When looking at the sexes, women are three times more likely to request a mocktail than men scoff nearly four (3.6 mince pies) before hitting their limit. (10 percent vs 3 percent) and 18-34-year-olds are twice as likely to do the same when compared to the older generation (12 percent vs 6 percent). But it’s the Welsh who are keeping Christmas strictly ‘merry’ with 56 percent When it comes to temperature, results are mixed. A quarter admitting that they won’t be serving low- or non-alcoholic drinks to their guest this year. will enjoy their pies hot (27 percent), over half aren’t fussed (55 percent) and 18 percent are set to enjoy them cold. Trifle (£32.1m sales) and cream cakes Top se lle r s a cross the de ca des: (profiteroles had £1.9m sales) were the biggest Tesco is expecting to sell Since Christmas dessert winners in 2018. This year, we’re seeing ‘chocolate pots’ make a comeback – we expect them to be the hero of Christmas desserts. 78 million mince pies over the festive period, including just under 55 million 1995 2002 2015 Kate Ewart, Product Development Director, Tesco Tesco Hock Tesco Brut Plaza Centro mince pies in December alone German white wine Cava Sparkling Prosecco from the Rhine region Tesco Finest Mince Pies 6 Pack The £7 Tesco Plaza Prosecco continues to dominate Christmas sales and generated £20.1M at the tills last Christmas. France for festive fromage In fact, it’s been the number one selling product across the Cheddar remains a must have this Christmas. It’s set to be on nearly half entire Tesco product range over the last three years. (45 percent) of cheeseboards this year, followed by Brie (33 percent), Stilton Kate Ewart, Product Development Director, Tesco (29 percent) and Red Leicester (22 percent). Interestingly, 2019 is the first year where a French cheese is set to be more popular than traditional Stilton (2018 Stilton 46 percent vs Brie 41 percent), perhaps suggesting we’re starting to take more inspiration from the continent over the holidays. Fruity, flavoured and pink gin is 36 percent up year on year and is responsible for the vast majority of Tesco Finest Cheese Selection with Crackers and Chutney the growth in gin, both in value and in volume. 6
The big day at a glance F O O D A N D T E L LY B R I N G B R I TA I N The nation will sit down to Christmas lunch at 2:48pm with only 15 percent of Brits planning on tucking into T O G E T H E R O N T H E B I G D AY their traditional meal in the evening (from 5pm). But gatherings are getting smaller, with just five people on average sitting down to dinner, down from six people in 2018. For those looking for a big bash, Norwich is the place to be – 18 percent of people in the city will sit down with more than 12 people at the dinner table. On Christmas Day, the average person will enjoy three hours of Christmas TV viewing but those in Cardiff and Norwich will be watching for four hours. In fact, Norwich is revealed to be the home of telly addicts, with the average person in the city watching TV for six hours on the big day! For a third of us (34 percent), part of this screen time will be taken up with watching the Queen’s speech. Surprisingly, it’s 18-34-year-olds who are planning on embracing the more classic Christmas traditions this year. As young royals take more of a public role, so too does young people’s interest, it seems, as 18-34-year- olds are 6 percent more likely to tune into the Queen’s Speech than those over 55 (42 percent vs 36 percent). The younger age group are also planning on making and mending this year too, with 13 percent crafting their own presents compared to just 4 percent of over 55s. It isn’t just TV screens keeping Brits busy. A quarter (25 percent) have admitted that they will shop online on Christmas Day, jumping to two thirds (63 percent) in London – the highest in the UK. Looking at the generational divide, half (47 percent) of 18-34-year-olds will shop online on Christmas Day, twice as many as those aged 35-54 (27 percent) and six times as many as those aged 55+ (7 percent). Brits in Northern Ireland (70 percent) and Wales (62 percent) are traditionalists at heart though, refusing to shop online on the 25th. Smart casual 39% Formalwear 5% Christmas threads While the Christmas period is renowned for glitz and glam, does this extend to the big day itself? It appears comfort is more important for some of us. Women are twice as likely to wear their PJs than men (8 percent vs 3 percent) and Cardiff will top the UK for staying comfy in their PJs, with a sixth of people (14 percent) planning to wear them for the Casual 34% Christmas jumpers 11% PJs 6% majority of their day. For those aged 18- 34, however, it is all about the novelty We predict the Christmas cardigan could eventually be the next big Christmas jumper. In fact, this age group thing and will certainly be as popular as the traditional Christmas is twice as likely to get into the festive jumper, with sales anticipated to increase by 576% year on year spirit with the knitwear than those over Steven Astin, Merchandiser, Tesco F&F Clothing 55 (16 percent vs 8 percent). TH E TO P SE LL IN G P RO D U C TS IN 20 18 Christmas greetings Tesco Clementine or Sweet Easy So far, so traditional – but not Peeler Pack Tesco Large Beef Roastin when it comes to Christmas cards. 600G Joint With g 18-34-year-olds are 9 percent Basting Fat more likely to send a text rather than a traditional card (38 percent versus 29 percent) Tesco to say ‘Happy Christmas’ to 12 Pigs In Blankets friends and family. 240G Plaza Centro Prosecco 75Cl Tesco Finest Mince Pies 7
BRITS HAIL A MORE CONSCIOUS CHRISTMAS With sustainability and the environment hot topics on the public agenda, 14 percent of Brits this year say they’ll Who’s eating less meat this reduce their meat intake to be more sustainable, with Christmas to be more sustainable? 18-34-year-olds more likely to do so than the old (23 percent vs 10 percent). Other efforts include considering buying a vegetarian alternative (15 percent) or a 100% organic (15 percent) Christmas dinner in 2019. Deck the halls with old decorations 28% London 21% Sheffield 21% Plymouth To be more sustainable in 2019, Brits say they’ll re-use last year’s decorations (36 percent), will take care to use non- plastic ones (28 percent) and will use recycled decorations (25 percent). However, 28 percent of people admit they won’t change a thing this year when it comes to how they 16% Nottingham 16% Brighton decorate their homes. Conscious Christmas efforts A third of Brits (38 percent) admit that their decision-making this Christmas will be impacted by their conscious efforts to PET OWNERS CUT BACK ON CHRISTMAS be more sustainable, particularly those in How will they be London (51 percent), Plymouth (48 percent) more sustainable? and Sheffield (40 percent). When it comes to pets, man’s best friend is set to receive the most presents (55 percent) this year, followed by cats (45 percent) and even fish (4 percent). But compared to last year, owners are set to cut back on gifts for their pets, with 30 Buying fewer gifts 29% percent fewer dog owners saying they’ll buy their pooch a gift this year compared to last (2018 85 percent vs 2019 55 percent). Though, if there was any doubt that Britain is a nation of animal lovers, consider this – 44 percent of those with siblings say they will be buying presents for their brothers and sisters this year, but 40 percent of pet owners plan on buying presents for their pets! Eating less meat 23% Our pets will also join in the celebrations on the big day – a quarter (24 percent) of them will receive a special meal in their bowl this year, a seventh (14 percent) will get a special place set for them under the Christmas table, whilst 1 in 10 will have the privilege of a place at the dinner table. In a true act of love, a quarter (24 percent) of pet owners in London and Making my own gifts 16% 17 percent of those in Brighton will be setting a place at the table for their beloved animal. What’s more, over half (56 percent) of these pets can be sure to see some human food served up this Christmas too. In a bid to be sustainable, only 24 percent of people It’s the youth of the country leading the way on sustainability. 55 percent of Top pressi es under th e tre e for o ur fur r y fr i e n d s i n clu de : bought Secret Santa 18-34-year-olds say that they’ll make more conscious choices this Christmas, gifts last year falling to a third of 35-54-year-olds (36 percent) and 28 percent of those over 55. 46% Festive food treats 35% Toys 14% Christmas card 13% Festive outfit 6% Advent calendar W h o w ill b e buy i ng fewer gi f ts to b e sustai nab le ? Tesco Dog Biscuit Christmas Stars 43% Sheffield 42% Cardiff 37% Leeds 37% Southampton 36%Plymouth Tesco Macarons For Dogs 8
Top ef for ts to re d u ce Festive food waste fo o d wa ste will i n clu de : Three quarters (75 percent) of people say they’ll cut down F R I E N D S & FA M I LY N O T I N C L U D E D – on food waste this Christmas. To do this, a fifth of Brits will only buy enough food for Christmas and Boxing Day, rising LONDONERS AND MILLENNIALS SET TO to a third of people in Belfast (33 percent) and Brighton 43% Buying smaller joints of meat C E L E B R AT E C H R I S T M A S V I A T E C H I N 1 0 Y E A R S (31 percent). Another fifth of Brits (21 percent) plan on freezing their leftovers. 39% Buying loose fruit and veg 25 percent of people buy the perfect amount of food for 25% Using up vegetable stalks in stews and soups 21% their festive feasting, and those in Norwich (26 percent), Buying a different / When looking at the future of Christmas, many believe technology will play a big role in the festivities. Sheffield (22 percent) and Edinburgh (21 percent) buy just the smaller bird e.g. chicken A fifth say they’ll consider celebrating with friends and family via video projections (21 percent) and right amount for the day with nothing left over or going to waste. Those in London are most likely to over buy out of habit roughly the same would consider using virtual reality (19 percent) or hologram projections (20 percent). (17 percent) or to overindulge (16 percent). However they are A quarter (26 percent) of Brits would even consider buying elderly relatives a robot or an also most likely to be donating their leftover food (11 percent). Artificial Intelligence (AI) assistant to keep them company at Christmas, with men a third more likely to do so than women (31 percent vs 21 percent). Two fifths of 18-34-year-olds support the idea of AI companions, as do more than half of Londoners (56 percent). Top leftover m ea ls: When it comes to choosing gifts in the future, a fifth of Brits (19 percent) say they would let their AI assistant write their Christmas gift list for them. Sandwiches 65% Curry 28% Soup 28% We will take two days to eat our leftovers Casserole 28% A whopping 86 percent of Brits say they’ll have leftovers from the big day. The average Christmas Day meal will last until December 27, making an Stew 17% average of 2.4 meals. This is good news for many, as 11 percent of people admit they prefer leftovers to the main Christmas meal. According to the top searches on the Tesco Real Food website, the below ranked the most popular leftover recipes in 2018: Tesco Finest Turkey Feast Pork Rigatoni Why will Brits buy too much food this Christmas?: 29% They want leftover meals between Christmas and New Year 16% Just because it’s Christmas 12% Turkey Ham & Leek Mac and Cheese To make sure the whole family has enough to celebrate with Biryani 11% 8% 9 Out of habit To overindulge
HELPING TO DELIVER CHRISTMAS FOR 100 YEARS
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