The Streaming Offensive TV is still king in India's video content industry

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The Streaming Offensive TV is still king in India's video content industry
MCI (P) 047/06/2017   PPS 1812/01/2013 (025534)   ISSN 0219-6166

www.onscreenasia.com                                               Vol. 26 | Issue 05 | October 2019

        The Streaming Offensive
                      TV is still king in India’s
                      video content industry
                        BBC Global News brings
                        audiences new series on
                        global trade
The Streaming Offensive TV is still king in India's video content industry
The Streaming Offensive TV is still king in India's video content industry
editor’snote

                                                                                                                                                                                       PUBLISHING
                                                                                                                                                                                              K.DASS

Disney+ to lead Western                                                                                                                              EDITORIAL-IN-CHIEF/PUBLISHER

Euro OTT boom
                                                                                                                                                                   editorial@harvest-info.com
                                                                                                                                                                                  (65) 6828 9333

MIPCOM 2019 - From blockbuster programming to groundbreaking
partnerships, every October, the global media and entertainment                                                                                                                          EDITORIAL
industry converges in Cannes to turn every moment into an                                                                                                                                YI AN ANG
opportunity, transforming four days of exchange and networking,                                                                                                       EDITORIAL ASSISTANT
meetings, screenings and conferences, into lasting business.
                                                                                                                                                                     angyian1998@gmail.com
This year’s big theme, “THE STREAMING OFFENSIVE” reflects the                                                                                                                     (65) 6828 9333
seismic changes in global distribution models, their impact on
content production and licensing, and the global response to the                                                                                                                      ALISON YEO
direct-to-consumer challenge. The big shift is about to culminate
                                                                                                                                                                      EDITORIAL ASSISTANT
in a massive shake up of the global entertainment content industry
with upcoming launches of new streaming platforms – SVOD,                                                                                                            design@harvest-info.com
AVOD – by legacy players.                                                                                                                                                         (65) 6828 9333

As 2019 comes to an end, we see the start of an SVOD boom in
Western Europe with the addition of around 13 million subscribers                 K. Dass, Editor-In-Chief                                                            DESIGN/PRODUCTION
to bring the total to 131.20 million gross SVOD subscriptions by                                                                                                           SAMANTHA THAM
2024 says a study from Digital TV Research.
                                                                                                                                                                          GRAPHIC DESIGNER
                                                                                                                                                                     samanthatkq@gmail.com
                                                                                                                                                                                  (65) 6828 9333

Can you imagine, this would mean the total doubling from 65.19 million at end of 2018 and the
study suggests that gross SVOD subscriptions will represent 74.2% of Western European TV
households by 2024, double that of at the end of 2018. Germany, Italy, France and Spain will all be
below the regional average by 2024 while five countries will be above 100% of TV households.

The report found that SVOD homes will pay for an average of 1.71 SVOD subscriptions by 2024, up
from 1.42 in 2018 and that about 43.4% of TV households will have at least one SVOD subscription
by 2024; up from 26.3% in 2018. Penetration is set to reach nearly two-thirds of TV households in
Norway, but will be under 30% in Italy.

Interestingly the report predicts that the vendor landscape will be changing somewhat over the next
five years. Netflix is set to remain the largest pan-regional SVOD platform by some distance, with
54.86 million paying subscribers expected by 2024, 42% of the region’s total. This proportion is
down from 54% in 2018, but it does mean that the platform will add 20 million subscribers.

However, the Western Europe OTT TV and Video Forecasts report predicts that Disney+ will
make a strong and immediate impact, given what the analyst calls extensive brand recognition
and an ‘impressive’ content line-up. It forecasts 19.18 million paying subscribers by 2024, fast
approaching Amazon Prime Video.

All I can say is that Disney+ will enjoy strong early demand! The amount of high-quality content
being packed into the offering will make it not only appealing, but very sticky. This is a major studio
pooling what is arguably the largest library of high-value content on the planet to populate a single
branded subscription service.
                                                                                                                                                           Pte Ltd
Notably, to further fortify the service, Disney is pulling select content from third-party SVOD              120 Lower Delta Road
providers like Netflix, suggesting a tribalism of sorts, with big-name studios reserving their best          #09-07, Cendex Center,
content for their own DTC services. As such, Disney+ will be under a microscope; a running case              Singapore 169208
                                                                                                             Tel: +65 6828 9333
study of what DTC can be, and a real-time measure of what impact, if any, such tribalism may have
on the value chain. TVAplus

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                                                                                                                                  october 2019 television asia plus | 1
The Streaming Offensive TV is still king in India's video content industry
contents

     3   Review                                      4     Netflix signs WEF
                                                                                              6
    10
    12
         People
         Cover Story: TV is still king in
                                                           Pledge
                                                                                            India boasts
                                                                                                              7
                                                                                                             Giorgio     Stock
         India’s video content industry                                                     full cable TV
                                                                                                             joins Gong Yu and
    16   MIPCOM
                                                                                            digitisation
    22   Insight                                                                                             Shibasish Sarkar
    23   Opinion                                                                                             at ATF Leaders’
    24   Focus                                                                                               Summit 2019
    25   Technology
    26   Review

                                   12                TV is still king in India’s
                                                     video content industry                             16    The Streaming
                                                     Since 2016, TV viewership in India has shot
                                                     up by 13%. Indians are still glued to the idiot          Offensive
                                                     box. In comparison to Hotstar, the leading over    Reed MIDEM announces world-
                                                     the top video streaming platform in India. The     renowned creator and executive
                                                     growth of television faces no immediate threat     producer Darren Star as the first
                                                     from alternate screens and mediums. For at         in its line-up of Media Mastermind
                                                     least 10 years, TV and appointment viewing         Keynotes at MIPCOM 2019.
                                                     will continue in India. The reason is that TV is   The session will be moderated
                                                     extremely affordable. You can get a basic cable    by Jill Offman, Executive Vice
                                                     for INR120 a month or free-to-air channels via     President of Paramount Network
                                                     FreeDish. The numbers definitely reflect strong    International and Comedy Central
                                                     growth in the TV universe. K. Dass reports from    International.
                                                     Mumbai.
                                                                                                        The Star’s Media Mastermind
                                                       Calrec Brio Keeps it Cool               22
                                                                                                        Keynote, will bring his perspective
                                                                                                        on creativity in the post-
                                                       in the Egyptian Desert                           linear world to “The Streaming
                                                                                                        Offensive” theme.
 23                                                                      Powerful compact digital
                                                                         audio broadcast console
                                                                         provides unsurpassed
Why Targeted                                                             reliability and world class
                                                                         performance for Majestic
Ads are the Key                                                          Sound Productions Inc.

to    Engaged
Consumers
             24 25
                                                                                     27
BBC Global News
brings audiences                                 CommScope brings                   DocuBay   secures                      32
                                                 unprecedented                      license deal with
new series on                                                                       Ananda Media                       GMA dramas
global     trade,                                choice and control                                                    make waves
delivered      in                                to       broadband                                                    in Southeast
association with                                 network creators;                                                     Asia
FedEx                                            reveals dramatic
                                                 gains in scale and
                                                 lower latency

             2 | television asia plus october 2019
The Streaming Offensive TV is still king in India's video content industry
The Streaming Offensive TV is still king in India's video content industry
review

Powersoft brings                                                                      Netflix signs WEF Pledge
amplifier platforms to
UPLINK

                                                                                         Kuek Yu Chuang, Managing Director of Netflix Asia-Pacific (3rd from left) along
                                                                                         with representatives from the World Economic Forum and other signatories
                                                                                         pose together with H.E. Nguyen Manh Hung, Minister of Communications and
                                                                                         Information of Vietnam (4th from left) to mark the signing of the WEF ASEAN
                                                                                         Digital Skills Pledge.

                                                                                      HANOI — Netflix recently signed a pledge to partner with the World
                                                                                      Economic Forum’s (WEF) Digital ASEAN working group to help people
FLORENCE, ITALY — UPLINK has embarked on a quest to offer cinema                      and governments in Southeast Asia develop creative and digital skills and
goers the best indie and foreign films in a country where Japanese                    capabilities for the Fourth Industrial Revolution.
blockbusters are becoming increasingly popular at the expense of both
Hollywood movies and foreign arthouse titles.
                                                                                      The pledge is part of WEF’s ASEAN Digital Skills Vision 2020 programme, a
Over the last decade, the number of mini theatres has declined as multiplexes
have flourished, but UPLINK and its president, Takashi Asai, have remained            private-public project involving a coalition of organisations that seeks to train
true to their belief that the future is bright for arthouse mini theatres in Tokyo.   up 20 million workers in digital skills by 2020. The initiative gained further
The way to ensure this, in their opinion, is to offer a pristine audiovisual          urgency when a recent WEF-commissioned survey of 56,000 ASEAN youths
experience to their customers.                                                        found that 52% believed they needed to upgrade their skills constantly to
                                                                                      succeed in a changing job market. On top of that, they ranked “creativity and
As a result, UPLINK has chosen Powersoft amplifier platforms to drive the             innovation” as the most important skill for their future.
bespoke audio systems in its venues in the Kichijo-ji area, one of the city’s
most fashionable districts. The audio setup in each of the venue’s five screens
                                                                                      As part of its pledge, Netflix will start rolling out initiatives focused on three
is driven by Powersoft Ottocanali amplifier platforms, which power Taguchi
Acoustic Lab speaker systems.                                                         broad areas, namely:
                                                                                      •         Creative Industry 4.0 Skills Development, which will focus on the
Prior to the deployment, and in order to get familiar with the world of power         skills required to produce content for the internet entertainment industry,
amplification, Asai decided to educate himself in order to make the best              including writing, production, and post-production;
possible choice for his cinemas and their customers.                                  •         Online Safety and Digital Literacy, in partnership with industry
                                                                                      experts, consumer advocacy groups, as well as regulators, to equip
Asai began conversations with an old friend – Kazunori Taguchi, director of
                                                                                      consumers with the necessary knowledge and tools to enjoy online
Taguchi Acoustic Lab – to understand how to take UPLINK’s audio systems to
                                                                                      entertainment in a safe and secure way; and
the next level.
                                                                                      •         Agile Governance 4.0, which will be held in partnership with key
It didn’t take long for Asai to decide that the flat-panel Taguchi speakers were      stakeholders to help regulators navigate changes in the 4th industrial
the ideal fit for the UPLINK cinemas, so he was then able to begin shooting out       revolution and to keep pace with technological advancements.
the amplifiers that would be used to power them.
                                                                                      Netflix will work with various partners to hold workshops and trainings, which
Hirata was also full of praise for the efficiency of the Ottocanali’s GPI/O           will initially be held throughout the next six months in Indonesia, Malaysia,
function in reference to the cinema’s emergency cut relay system, as well as
                                                                                      the Philippines, Thailand, and Vietnam, with more under consideration in the
the precision made available by Powersoft’s ArmoníaPlus software, which was
                                                                                      future.TVAplus
used to tune the system for each screen during the installation. TVAplus

ONE: CENTURY Media                                                                    TOKYO, JAPAN – The largest global sports media property in Asian history,
                                                                                      ONE Championship (ONE), recently held the official ONE: CENTURY 世紀 Media
                                                                                      Day at the Park Hyatt in Shinjuku on 17 September.
Day held in Tokyo                                                                     In attendance was ONE Championship Chairman and CEO Chatri Sityodtong,
                                                                                      who was accompanied by ONE Esports CEO Carlos Alimurung and President of
                                                                                      ONE Championship Japan Andy Hata.

                                                                                      Athletes in attendance include former ONE Lightweight World Champion
                                                                                      Shinya “Tobikan Judan” Aoki, Japanese legend Yushin “Thunder” Okami, former
                                                                                      ONE World Title challenger Mei “V.V” Yamaguchi, and ONE Flyweight Muay
                                                                                      Thai World Champion Rodtang “The Iron Man” Jitmuangnon, among others.
                                                                                      Also featured were celebrity special guests Jurina Matsui, Dante, and Junko
                                                                                      Yaginuma.

            4 | television asia plus october 2019
The Streaming Offensive TV is still king in India's video content industry
review

Saudi Arabia’s first                                                                    ACCION appointed
production facility                                                                     as Blue Ant Media
                                                                                        Asia Pacific’s channel
incorporates Baselight                                                                  distributor in Philippines

LONDON — Following the lifting of a 35-year ban on cinema in the Kingdom of
Saudi Arabia, Nebras Films has established the first full facility production and
post service, based in Riyadh. As part of a complete offering, the post house
includes a Baselight TWO grading suite with the latest v5 software, equipped            MANILA, PHILIPPINES — Blue Ant Media Asia Pacific, a wholly-owned
with a Blackboard 2 control panel from FilmLight.                                       subsidiary of international producer, distributor and channel operator Blue Ant
                                                                                        Media, appoints Asian Cable Communications, Inc. (ACCION) as the network’s
The Kingdom has entered a new era of growth with its Vision 2030 plan to
                                                                                        exclusive channel distributor in the Philippines with the exception of Sky Cable
create a vibrant society, in which all citizens can fulfil their dreams in a thriving
economy. The unusual demographics of the nation mean that almost 60% of                 Corporation and Cignal TV Inc.
the population is under 30, so there is an enormous new and untapped market
in the entertainment industry.                                                          Effective 1 August 2019, ACCION will be the exclusive partner and authorized
                                                                                        distributor of Blue Ant Entertainment, Blue Ant Extreme, and ZooMoo
To meet this need, Nebras Films is equipped with everything needed to
                                                                                        channels in the country, carrying exclusive and up-to-date content to cater the
create top quality content today, from ARRI Alexa cameras and motion
                                                                                        Filipino audience.
capture camera rigs to a world class networked post-production facility, for
seamless workflows from editorial through VFX to finishing on Baselight. The
post-production centre is linked throughout using ContentAgent, which allows            ACCION, a cable distribution company, will be providing a gateway for Blue
virtually instantaneous sharing of workflows between suites. This allows                Ant Media Asia Pacific channels to further reach, connect, and engage the
editors to work at lower resolutions, and the finishing artist in Baselight to pick     Philippine market with its valuable experience in strategizing and marketing
up the cut and the VFX and conform the project in 4K/HDR.
                                                                                        products and services, bridging the gap between brands and the local
                                                                                        market.
The complete infrastructure has been built with HDR in mind from the start.
Given the unforgiving light in the desert, the ability to build latitude into a shot    Blue Ant Media Asia Pacific offers a wide variety of specialized channels
and create and refine looks in Baselight without losing detail is an important          and exclusively licensed content in the Philippines including Blue Ant
benefit.                                                                                Entertainment, Blue Ant Extreme, and ZooMoo.

The latest release of Baselight v5, used at Nebras Films, offers compelling
                                                                                        Blue Ant Entertainment, a general entertainment channel, carries hit series
new features that help to streamline the most complex and time-consuming
                                                                                        and shows airing same day and express from the U.S. such as Siren, Bull, FBI,
workflows both within the colour grading suite and in collaboration with editing
and VFX. Baselight’s HDR functionality is aimed at developing looks within the          Charmed, The InBetween and dailies including Entertainment Tonight, The
extended range and colour gamut, which can then be faithfully retained across           Late Show with Stephen Colbertand The Late Late Show with James Corden.
the multitude of delivery formats expected today.                                       The channel also airs box office classics and ‘LIVE’ broadcasts some of the
                                                                                        biggest award shows in the world including The Golden Globe Awards, Screen
The post production installation was implemented by Jigsaw 24, one of
                                                                                        Actors Guild Awards, American Music Awards and Billboard Music Awards.
London’s leading resellers to the creative industry. TVAplus
                                                                                        Taking entertainment to the extreme, Blue Ant Extreme brings a mix of magic,
                                                                                        reality, paranormal, factual, and e-gaming programming to the audience.
                                                                                        Show titles include Knock Knock Ghost, Lift Off, Losing Traction, Arcade
                                                                                        Cloud and more.

                                                                                        The innovative pre-school channel ZooMoo brings a well- curated show line-up
                                                                                        produced in collaboration with some of the world’s foremost wildlife makers,
                                                                                        early childhood educationalists and technology developers. Programming
                                                                                        include LOST!, Animal All Stars, Animal Alphabet, ZooMoo Groove, ZooMoo’s
                                                                                        Got Brains, ZooMooPedia, and Dear Scout. TVAplus

                                                                                                                            october 2019 television asia plus | 5
The Streaming Offensive TV is still king in India's video content industry
review

Jeff Daniels to star in                                                            Woodcut Media produces
showtime drama series                                                              British Police: Our
                                                                                   Toughest Cases for
LOS ANGELES – SHOWTIME has given a straight-to-series order to the drama
RUST, starring Emmy winner and Tony and Golden Globe nominee Jeff Daniels
(The Newsroom, Godless, The Looming Tower), who will executive produce and

                                                                                   Discovery
reteam with Oscar nominee Dan Futterman (Capote).

Futterman will write multiple episodes of the series, which is co-produced
with Platform One Media and based on Philipp Meyer’s celebrated debut novel
American Rust. The announcement was made today by Gary Levine and Jana
Winograde, Presidents of Entertainment, Showtime Networks Inc.

RUST is a compelling family drama that will explore the tattered American
dream through the eyes of complicated and compromised chief of police
Del Harris (Daniels) in a Rust Belt town in southwest Pennsylvania. When the
woman he truly loves sees her son accused of murder, Harris is forced to
decide what he’s willing to do to protect him.

Daniels is a five-time Emmy nominee, winning in Best Lead Actor for The
Newsroom and Best Supporting Actor for Godless. He has also received
Golden Globe nominations on the big screen for his performances in The
Purple Rose of Cairo, Something Wild and The Squid and the Whale, as well as
one for The Newsroom. Daniels is also a three-time individual Screen Actors
Guild Award nominee. His other major screen roles include the Dumb and
Dumber franchise, The Catcher Was a Spy, The Martian, Looper, Good Night
and Good Luck, Gods and Generals, The Hours, Pleasantville, Gettysburg,
Radio Days, Terms of Endearment and Ragtime. The founder and director of
the Purple Rose Theatre Company, Daniels is also a three-time Tony nominee,
for To Kill a Mockingbird (the highest grossing American play in Broadway          LONDON – Discovery has commissioned Woodcut Media to produce British
history), Blackbird and God of Carnage.                                            Police: Our Toughest Cases and a second season of The Killer in My Family.
                                                                                   Both shows will appear on Discovery’s free-to air channel Quest Red.
Futterman has received Academy Award nominations in the Best Adapted
Screenplay category for writing Capote (also earning him a BAFTA nomination)       Blue Ant International will act as worldwide distributor (outside of the UK) and
and in Best Original Screenplay for co-writing Foxcatcher. He is a three-time      has provided deficit financing for the new series, as well as season 2 of The
Writers Guild of America nominee, for the aforementioned films as well as          Killer in My Family.
The Looming Tower, which starred Daniels. His television writing credits also
include Gracepoint and In Treatment. On screen, Futterman shared in a SAG          Delving into some of the most harrowing and challenging of investigations,
Award nomination for The Birdcage, and has also appeared in film and TV roles      British Police: Our Toughest Cases (6 x 60) explores the cases that devastated
including Kill the Messenger, Political Animals, Hello I Must Be Going, A Mighty   communities, defined careers and took their toll on even the most experienced
Heart, Related, Judging Amy and Will & Grace.                                      officers; from murders to violence, sexual attacks and child abuse. The
                                                                                   series will feature in-depth interviews with the CSIs, detectives, family liaison
RUST is executive produced by Dan Futterman, Michael DeLuca (ESCAPE AT             officers, and arresting officers at the very centre of the investigations who all
DANNEMORA), Jeff Daniels and Elisa Ellis (Narcos, Hannibal) for Platform One       provide unique insight into each operation and their impact and why, in some
Media, which is headed by CEO Katie O’Connell Marsh. TVAplus                       instances, they took decades to solve. Also featured will be some of the
                                                                                   victim’s families who share their perspective on the devastating impact that

   India boasts full cable                                                         these crimes had on their lives.

                                                                                   British Police: Our Toughest Cases was ordered by Clare Laycock, SVP Head

   TV digitisation                                                                 of Lifestyle and Entertainment Brands, and commissioned by Charlotte Reid,
                                                                                   Senior Director of Production and Development. Romy Page is Commissioning
                                                                                   Executive for Quest Red, Matthew Gordon and Kate Beal are Executive
                                                                                   Producers for Woodcut Media and Solange Attwood is Executive Producer for
                                                                                   Blue Ant International.

                                                                                   Featuring high-profile cases including Britain’s most dangerous prisoner
                                                                                   Robert Maudsley, a second season of The Killer in My Family (6 x 60) explores
                                                                                   homicide and its impact from the perspectives of murderer’s family members
                                                                                   and those who knew the killer personally. Whether it’s the father, sister, ex-wife
                                                                                   or the child, each episode will get up close and personal to these individuals to
                                                                                   discover the devastating impact of living with a killer.

                                                                                   Season Two of The Killer in My Family is executive produced by Jamie Watkins,
                                                                                   Content Sourcing and Acquisition Manager (Discovery). Matthew Gordon and
                                                                                   Kate Beal (Woodcut Media), and Solange Attwood (Blue Ant International).
                                                                                   TVAplus

                                                                                   which include 229 standard definition (SD) pay-TV channels and 99 high
                                                                                   definition (HD) pay-TV channels.
As of 31 March 2019, there were 1,469 multi system operators (MSOs)
registered with India’s Ministry of Information and Broadcasting (MIB).            MIB’s new regulatory framework for broadcasting and cable services also
                                                                                   came into effect during the quarter. The framework, which dates from the
TRAI figures also show that since 2003, direct-to-home (DTH) TV services           end of December 2018, comprises of Tariff Order 2017, Interconnection
in India have “displayed phenomenal growth”. During the quarter ending 31          Regulations 2017 and Quality of Service & Consumer Protection Regulations
December, 2018, there were five pay DTH service providers in the country:          2017.
Dish TV, Tata Sky, Airtel Digital TV, Sun Direct and Reliance.
                                                                                   As per the Tariff Order, every broadcaster in India now has to offer all its
A total number of 902 private satellite TV channels have been permitted by the     channels on a-la-carte basis to all distributors of television channels and
Ministry of Information and Broadcasting (MIB) for uplinking only/downlinking      declare maximum retail price, per month, payable by a subscriber for each
only/uplinking and downlinking both, as of the end of March 2019.                  of its pay channel offered on a-la-carte basis. It is also permissible for a
                                                                                   broadcaster to offer its pay channels in the form of bouquet and declare the
There were also 328 pay channels recorded at the end of the same quarter,          maximum retail price, per month, of such bouquet payable by a subscriber.
                                                                                   TVAplus

           6 | television asia plus october 2019
The Streaming Offensive TV is still king in India's video content industry
review

     Dielectric to present                                                           bRAND-WARD Services
     at upcoming Industry                                                            Ltd to manage UK
     Events                                                                          licensing programme
                                                                                     Gigantosaurus

RAYMOND, MAINE — Two of Dielectric’s up-and-coming broadcast
engineering experts have been tapped for presentations this fall at key industry
tradeshows. Electrical Engineers Nicole Starrett and Dan Glavin will address
audiences at the 2019 IEEE Broadcast Symposium, with presentations that
educate and problem-solve on two of today’s more substantial RF challenges:
software-based antenna design (Starrett) and next-generation RF monitoring
(Glavin). Glavin will present on the same RF monitoring topic at the2019 WBA
Broadcasters Clinic later in October.                                              Cyber Group Studios – Paris and Los Angeles based producer and distributor
                                                                                   of animated television series’ and movies for kids and families – has appointed
Starrett will present Antenna Simulation: Tackling Repack and Beyond at the        bRAND-WARD Services Ltd to manage its UK licensing programme for
IEEE event at 4:30pm on Thursday, October 3. The closing session of the
                                                                                   preschool animation IP, Gigantosaurus. bRAND-WARD is the newly formed IP
conference, Starrett will discuss how transitioning from physical to software-
based design processes prepared suppliers and broadcasters alike for the           consultancy business with Jean-Philippe Randisi and Trudi Hayward, helping
busy spectrum repack period – and how these now-established design models          owners/creators to monetise their IP regionally and globally.
can be carried into the next generations of antenna and RF design.
                                                                                   Gigantosaurus, the award-winning 52x 11’ CGI comedy-action series brings
Glavin will present Real-Time Monitoring of RF Systems Performance                 to life Jonny Duddle’s book published by Templar, which has sold more than
at 12:15pm on Wednesday, October 2 at the IEEE event, and again on                 250,000 units in the UK alone and 450,000 globally. It features four fiercely-
Thursday, October 17 at the WBA event. Glavin will discuss how innovative          fun dinosaur friends – Rocky, Bill, Mazu and Tiny – who take pre-schoolers
radar techniques facilitate real-time monitoring and VSWR measurement of           on exciting, comedy-filled adventures as they dare to be themselves and
transmission line systems for RF and IT engineers alike. This IP-connected         explore the world beyond their nests. The laugh-out-loud pre-school animation
systems approach empowers users to identify fault locations and other
                                                                                   currently airs on Disney around the globe and is set to hit UK screens on free-
performance issues without expensive and time-consuming antenna sweeps.
Dielectric introduced its RFHAWKEYE solution for next-generation, IP-              to-air channel, Tiny POP, next year. The show is also confirmed to broadcast on
connected RF monitoring at the 2019 NAB Show in April.                             free-to-air channels in other territories, such as France Télévisions, Germany’s
                                                                                   Super RTL plus Italy’s Rai Yoyo. Content is also available ON Disney’s YouTube
The 2019 IEEE Broadcast Symposium takes place October 1-3 at the Hartford          channel and will come to Netflix.
Marriot Downtown (Hartford, CT), and the 2019 WBA Broadcasters Clinic
happens October 15-17 at the Madison Marriott West (Madison, WI). TVAplus          Cyber Group Studios started an extensive global licensing programme for
                                                                                   Gigantosaurus – partners already on board include Jakks Pacific as master toy

   Giorgio Stock joins                                                             licensee, and Outright Games who are planning a video game to be published
                                                                                   on PlayStation 4, Xbox One, Nintendo Switch and PC. Publishing remains
                                                                                   a priority for the IP, with Templar planning to publish the first of 40 new TV
   Gong Yu and Shibasish                                                           tie-in books across Europe in 2020. bRAND-WARD is now signing partners for
                                                                                   launch late 2020/early 2021. TVAplus

   Sarkar at ATF Leaders’                                                          timely appearance will allow the industry some insights into
                                                                                   WarnerMedia’s vision for the future of the industry and its place

   Summit 2019                                                                     and ambition within it.

                                          For the first time in Asia
                                                                                   Evolution has brought brave new strategies to the big boys
                                          Pacific, Giorgio Stock,
                                                                                   of media and entertainment. From new alliances to business
                                          President of WarnerMedia
                                                                                   models and development trends, the ATF Leaders’ Summit is a
                                          Entertainment Networks,
                                                                                   vital day to listen in on some of the most compelling issues the
                                          Distribution and Advertising
                                                                                   industry is experiencing to-date.
                                          Sales, EMEA and APAC,
                                          will give a Keynote at this
                                                                                   In addition, ATF’s Production Day (December 5, 2019) will also
                                          year’s ATF Leaders’ Summit
                                                                                   offer visions into where investments and efforts are heading.
                                          (December 3, 2019). This
                                                                                   TVAplus

                                                                                                                       october 2019 television asia plus | 7
The Streaming Offensive TV is still king in India's video content industry
review

   Filming starts in                                                                        ODMedia Group to
   London on CINEMAX’S                                                                      premiere Normal is
   LETHAL WHITE                                                                             Over 1.1
                                                                                       ‘Normal Is Over 1.1’ Worldwide September
                                                                                       23 via iTunes, Amazon and Google Play.
                                                                                   UTRECHT, NETHERLANDS — ODMedia Group announced that Normal Is
                                                                                   Over 1.1, the compelling and visually rich environmental documentary directed
                                                                                   by investigative TV journalist Renée Scheltema, will premiere worldwide on
                                                                                   September 23rd on iTunes, Amazon and Google Play. The multi-platform
                                                                                   launch is being spearheaded by ODMedia Group and joins the company’s
                                                                                   growing roster of global releases.

                                                                                   The (1 x 112’) feature documentary Normal Is Over 1.1 follows Scheltema
                                                                                   as she examines humanity’s wisest responses to climate change, species
                                                                                   extinction, resource depletion and the widening gap between the rich and
                                                                                   poor. This film connects the dots and offers a stunningly complete picture of
                                                                                   the financial and economic paradigm underlying our planetary crises, while
                                                                                   documenting profound solutions that establish sound financial and economic
                                                                                   systems and approaches to reverse the path of global decline.

                                                                                   Renée embarks on a multinational and multi-year voyage, searching for
                                                                                   solutions, interviewing not only prominent experts and thought-leaders of
SINGAPORE — Filming has begun on the four-episode second season of the             our time, but also everyday citizens who pioneer critical areas of action such
CINEMAX and BBC One series C.B. STRIKE, titled LETHAL WHITE. Stars Tom             as organic agriculture, the banning of plastic, saving species, ecological
Burke (The Souvenir, The Musketeers) and Holliday Grainger (The Capture,           economics, sustainable architecture, renewable energy, and more. While this
Patrick Melrose) will return, along with Robert Glenister (Live by Night),         film delivers an honest and challenging portrayal of the state of the world, it
Natasha O’Keeffe (Peaky Blinders, Sherlock) and Kerr Logan (HBO’s Game of          most of all offers undeniable hope and invites all to participate in the making of
Thrones, Alias Grace) for the fourth story based on J.K. Rowling’s best-selling    The New Normal, a forward-looking series. TVAplus
Cormoran Strike crime novels, written under the pseudonym Robert Galbraith.

In the grips of psychosis, a young man named Billy Knight (Joseph Quinn)
                                                                                    First dimsum THAI POP
                                                                                    2019 music showcase in
arrives in private detective Cormoran Strike’s (Tom Burke) office telling the
story of a child he saw strangled many years ago. Strike is simultaneously
hired by government minister Jasper Chiswell (Robert Glenister) to investigate

                                                                                    Malaysia announced
Billy’s brother, Jimmy Knight (Nick Blood), who is blackmailing him. As Strike
and his partner Robin (Holliday Grainger) work to determine how the cases
might be connected, Robin goes undercover in the House of Commons.

However, Robin’s private life is unravelling as her relationship with Matthew
(Kerr Logan) feels the full strain of her commitment to Strike and her work. At
the same time, Strike has his own issues, a girlfriend who confesses she loves
him and his complicated ex Charlotte (Natasha O’Keeffe) who is pregnant and
back in the frame.

This is the second season of the C.B. STRIKE series for CINEMAX. THE
CUCKOO’S CALLING, THE SILKWORM and CAREER OF EVIL comprised
CINEMAX’s first season. TVAplus

        K7 Media’s Founder
        honoured for
        contribution to the                                                        PETALING JAYA — Celebrating upcoming third anniversary in November,
                                                                                   dimsum is proud to announce its first Thai music showcase, dimsum THAI POP

        Korean TV Industry                                                         2019 on November 10, 2019 at IDEAL Convention Centre, Shah Alam. The
                                                                                   showcase ensembles nine artists including Sunny Suwanmethanont, and Tor
Global media intelligence consultancy, K7 Media’s Founder and CEO, Keri Lewis      Thanapob Leeratanakachorn, Jaylerr Kritssanapoom Pibulsonggram, Captain
Brown, has been recognised for her role in championing Korean Formats.             Chonlathorn Kongyingyong and Ice Paris Intarakomalyasut from 9BY9 for 12
The award, presented on behalf of BCWW Formats at BCWW 2019, celebrated
Lewis Brown as a driving force in the success and expansion of the industry in     group or solo performances.
recent years. She regularly moderates panels at international industry events,
endorsing the Korean broadcast market.                                             dimsum THAI POP 2019 is supported by Royal Thai Embassy, Kuala Lumpur.
A highly-regarded industry professional, Lewis Brown was presented with the        Special thanks to Official Hotel: New World PJ Hotel, Official Showcase Venue:
award, ahead of presenting a keynote address at the BCWW event.                    IDCC Shah Alam, Official Shopping Mall: Central I-city, Official Beverage: Pepsi.
The media consultancy has long championed the K-Formats industry and               Official media partners for the event are The Star, mStar, 988, Suria FM, and
continues to work closely with a large portfolio of clients in South Korea and     Hot FM.
across Asia Pacific territories. In 2018, K7 Media introduced a division devoted
to research and expert insight from the region, led by Asia Pacific Manager,
Michelle Lin.                                                                      Sunny Suwanmethanont is an acclaimed actor best known for his leading
                                                                                   role in Dear Dakanda, which he won the Best Actor award. His other box-
K7 Media offers bespoke research and media consulting services to                  office movies are I Fine… Thank You… Love You, Heart Attack and Brother
broadcasters, streaming platforms, distributors and production companies
across the globe. It continues to expand its current range of client services,     of the Year. He reunites with Mai Davika in his recent medical romance, My
while maintaining the delivery of its indispensable media reports. TVAplus         Ambulance. TVAplus

            8 | television asia plus october 2019
people

MultiDyne appoints                                                                  ITV Studios
new Director                                                                        Entertainment appoints
of Business                                                                         new Creative Director
                                                                                    NATIONAL – ITV Studios
Development for                                                                     Entertainment has announced
EMEA Region                                                                         that Fiona Clark has been
HAUPPAUGE, NY – MultiDyne                                                           appointed as Creative Director.
Fiber Optic Solutions has added                                                     Clark will officially start her new
another      broadcast     industry                                                 role in September, replacing
veteran to its global business
development team with the                                                           Katie Rawcliffe. Clark, who will
                                                                                                                                      Fiona Clark
appointment        of     Sebastian                      Sebastian Mucha            be responsible for a brief that
Mucha as Director of Business                                                       includes hit formats Dancing on       BAFTA-award winning Sound Of
                                               industries and applications.
Development, EMEA, effective                                                        Ice, which returns next year for      Music Live.
immediately. Based in Poland,                  Mucha adds that MultiDyne’s                                                ITV    Studios      Entertainment
Mucha reports directly to                                                           a 12th series, The Voice and The
                                               growth opportunity is unlimited,                                           produces some of ITV Studios’
MultiDyne headquarters in the                  based on its broad product           Voice Kids, has worked on a wide
USA.                                           portfolio,      the      seamless    range of entertainment shows as       biggest formats in the UK, such as
Mucha brings more than 22                      interoperability of its solutions,                                         Love Island, now commissioned
years of project management,                                                        a series producer and executive
                                               and the unflagging need for                                                in 13 territories around the
business      development,      and            fiber-optic solutions even as        producer at ITV over the past 10
operations        experience       to                                               years, recently overseeing the        world, I’m A Celebrity… Get Me
                                               broadcasters accelerate their
MultiDyne, including successful                IP transitions. He is also excited                                         Out of Here!, the 18th series of
roles with leading broadcast                                                        successful return of Who Wants
                                               about MultiDyne’s aggressive         To Be A Millionaire.                  which in the UK last year was the
and fiber-optic manufacturers.                 moves into new product areas
His key responsibilities include                                                    Other credits include The Royal       most watched ever, and Talpa’s
                                               that take the company deeper
the development of sales and                   into the broadcast infrastructure,   Variety Performance, The British      The Voice, now shown on every
distribution channels throughout               and position the company for new                                           continent in the world, a version
Europe,      Middle     East    and                                                 Soap Awards, The Olivier Awards,
                                               markets.                                                                   of which currently airs in more
Africa, with a focus on growing                Mucha is the second international    Tonight At The London Palladium,
MultiDyne’s market share and                   director of business development     A Night With Olly Murs and the        than 180 territories. TVAplus
brand visibility throughout his                for      MultiDyne       appointed
territory.
Prior to joining MultiDyne, Mucha
                                               this summer, following the
                                               announcement        that     Kevin
                                                                                        LGI announces promotes vice president
spent 13 years with Grass                      Dowd will handle the same                                                  MELBOURNE        –    Looking
Valley, a Belden brand, in roles               responsibilities in the APAC
of     increasing     responsibility.                                                                                     Glass International (LGI), the
                                               region. Mucha adds that many                                               Australian based distribution
His rise up the ladder came                    of the nations across his region,
through a series of company                    particularly in Europe, require                                            company specializing in factual
acquisitions that began with                   their own dedicated in-country                                             programming        announced
the purchase of Telecast Fiber                 partners to ensure effective
Systems. His experience at                                                                                                today the launch of a new
                                               communication with end users.
Telecast, along with his ten prior             One of his most immediate                                                  corporate brand identity and
years at Stratos International,                goals is to identify partners that                                         name. The company will now
a manufacturer of optical sub-                 understand local cultures and
systems and components for                                                                                                be known as LGI Media and
                                               languages, but also possess the
network,       telecommunications              knowledge to customize and                                                 amongst the other changes
and data storage, provides him                 configure technical solutions for                                          will be the company’s logo
with an extensive understanding                end users that solve problems
of the value and opportunity                                                                                              and domain name.
                                               and open new opportunities.                                                The corporate name has been
that fiber-optic technologies                  TVAplus
bring to customers across many                                                                                            refreshed to reflect LGI’s
      WarnerMedia appoints new President                                                       Harry Gamsu                evolving its brand identity.
                                                                                    As a valuable asset and with the reputation built under its
LONDON – WarnerMedia Chief Revenue Officer Gerhard Zeiler                           previous identity, the optimal decision was to refresh the logo,
announced the appointment of Giorgio Stock to the new role of
President, WarnerMedia Entertainment Networks, Distribution and                     website and visual identity rather than completely change the
Advertising Sales, EMEA and APAC.                                                   company name. By evolving its brand identity, LGI Media will
With immediate effect, Stock, previously President Turner EMEA,                     continue to develop, finance, market and distribute unscripted
takes on responsibility for all entertainment networks, distribution                programming, create a foundation for new opportunities and
of all networks, advertising sales and the kids networks operations
                                                                                    offer a fresh, dynamic approach to content acquisition.
in Europe, Middle East, Africa and the Asia Pacific region. He will
continue to report into Zeiler.                                                     LGI Media is also delighted to announce the promotion of
In his new role, Stock will be supported by the leadership team of                  Sam Thompson to Managing Director with immediate effect.
Ricky Ow, President Turner Asia Pacific, Hervé Payan, CEO HBO                       Thompson has been with the company since 2017 as Vice
Europe, and Jonathan Spink, CEO HBO Asia, all of whom now report                    President of International Distribution and Co-productions,
into him. He continues to be based in London.
The appointment represents Zeiler’s decision to give the operation                  based out of London. In his new position he will be responsible
a focused leadership that harnesses the existing strengths of the                   for implementing the company’s content strategy, overseeing
Turner and HBO businesses while                                                     the development, distribution and acquisitions of LGI Media’s
also equipping them for further                                                     programming portfolio.
collaboration and growth.                                                           Thompson previously served as Head of Global Sales, heading
In addition to Stock, the
international executives serving                                                    up the distribution division of sports and lifestyle specialist
Zeiler are Whit Richardson,                                                         Factory Media and prior to that he worked in international
President Turner Latin America,                                                     program sales at World Wide Entertainment and Big Media.
and Rani Raad, President CNNI                                                       TVAplus
Commercial. TVAplus                           Giorgio Stock

           10 | television asia plus october 2019
people

  Rabbit Films expands international sales                           Synamedia appoints new executives
  team
                                                                  LONDON – Synamedia               six   years   at   Liberty
                                 Balkans. During her role,        has boosted its senior           Global, where he held the
                                 she worked with globally         team with the appointment        role of Director of Digital
                                 successful entertainment         of Scott Kewley as VP            Entertainment for Virgin
                                 formats including Love           Advanced        Advertising      Media. Additionally, he
                                 Island, Come Dine with           and Data Products. Scott         spent 10 years with Walt
                                 Me and Hell’s Kitchen, and       will   lead   Synamedia’s        Disney, most recently as
                                 scripted series such as          addressable     advertising      International Director of
                                 The Bodyguard, Harlots           and data monetization            Engineering.
                                 and World on Fire.               business,    building    on
                                 Prior to ITVSGE, Ferguson        the firm’s heritage as an        Synamedia      has     also
                                 worked as Banijay Rights’        industry pioneer through         appointed Bijal Patel as
                                 Format Sales Executive,          its collaboration with Sky       Chief Financial Officer.
                                 selling key brands including     on the development of the        Over the last 20-years
                                 Wife Swap, Fort Boyard           AdSmart personalized ad          Bijal has held a variety
                                 and Psychic Challenge            targeting platform.              of senior finance roles in
                                 into CEE and Asia. She                                            international   technology
                                 has also previously held         Scott    has    extensive        businesses; since 2010
    CHARLOTTE VAN BOCHOVE        positions at Zodiak Rights,      experience in the media          he    has    focused    his
HELSINKI,          FINLAND       Sony, PRS for Music and          and entertainment sector,        expertise on successfully
–    Rabbit    Films,     one    BAFTA.                           having worked with tier-         transforming        private
of     Finland’s      leading    Rabbit Films is a TV and         one   consumer     brands        equity-backed firms.
independent      production      film production company          and developed strategies
companies has appointed          founded in 2000 by four          and solutions for using          Bijal joins Synamedia from
Sam Ferguson, a former           friends better known as          data-driven insights to          hospitality     technology
ITV      Studios       Global    The Dudesons. It has             drive revenues. He joins         innovator HotSchedules,
Entertainment       (ITVSGE)     grown into one of the            Synamedia from UK OTT            where he served as CFO
executive       to       their   largest          independent     aggregator      TVPlayer,        for three years. Prior
international sales team.        entertainment           media    where he was MD. Before          to this, he was CFO at
Based in London, Ferguson        companies in Finland with        that he worked for BBC           Aptean and before that
has joined Rabbit Films          several big non-scripted         Studios (formerly BBC            he was Vice President of
in August, 2019 as their         primetime shows on air.          Worldwide) as a senior           Finance at Finastra and
Senior Sales Manager.            Most of Rabbit’s shows           executive charged with           subsequently        interim
Her responsibilities will        are    original     creations,   developing a new OTT             CFO. Bijal spent the early
include managing Rabbit          and       the      company’s     service. Scott also spent        part of his career at IBM.
Films’ sales efforts across      current             catalogue                                     TVAplus
Asia    and    all    English-   includes formats such as
speaking territories. She        primetime entertainment          in    2014;    earlier  this     to knowledge to Rubrik
will report to Rabbit’s          show       Posse,     musical    year it raised a $261            having   led    the   APAC
Head     of   International,     comedy        talent      show
                                                                  million Series E funding         business at MongoDB.
Jonathan Tuovinen, who           King,      and      adventure
                                                                  round at a $3.3 billion          Additionally, he has held
has lead the international       reality     The       Ultimate
                                 Expedition. Rabbit Films         valuation. As data and           leadership positions at
department since 2016.
                                 also     produces       shows    applications proliferate in      Oracle,    IBM,     Hewlett-
Ferguson previously held
the position of Sales            based on international           the enterprise, Rubrik’s         Packard,     and    MySQL.
Manager at ITV Studios           formats, such as the huge        unified platform is uniquely     TVAplus
Global       Entertainment       relaunch of Who Wants to         positioned     to    provide
and managed sales into           Be a Millionaire, Saturday
                                                                  customers with the ability
Russia, CIS, Baltics and the     Night Live and Shark Tank.
                                 TVAplus                          to secure and control their
                                                                  data wherever it resides.
   Rubrik appoints new VP of Asia Pacific                         Brar joins Rubrik from
   & Japan                                                        Hortonworks, where he led
                                                                  its fast-growing business
SINGAPORE – Rubrik, the          for driving Rubrik’s Asia
                                                                  in APAC and the Middle
Multi-Cloud Data Control         operations.    Based      in
                                                                  East. Prior to that, he
Company, announced the           Singapore, he will report
                                                                  served as SVP of APAC at
appointment   of   Kamal         directly to Chief Revenue
                                                                  Talend where he launched
Brar as Vice President of        Officer Brett Shirk.
                                                                  its APAC operations. Brar
Asia Pacific and Japan.          Rubrik     has       quickly
                                                                  also brings deep NoSQL
Brar will be responsible         grown from its founding                                                           Karmal Brar

                                                                                            october 2019 television asia plus | 11
cover story

 TV is still king in India’s video
 content industry
 Since 2016, TV viewership in India has shot up by 13%. Indians are still glued to the
 idiot box. In comparison to Hotstar, the leading over the top video streaming platform
 in India. The growth of television faces no immediate threat from alternate screens and
 mediums. For at least 10 years, TV and appointment viewing will continue in India. The
 reason is that TV is extremely affordable. You can get a basic cable for INR120 a month
 or free-to-air channels via FreeDish. The numbers definitely reflect strong growth in
 the TV universe. K. Dass reports from Mumbai.

     12 | television asia plus october 2019
cover story

T     hough television is king
in India and will remain so for
                                     free access to Amazon Prime
                                     Video and Netflix for a limited
                                     time.
the near future, digital media is    Over 200 million people watched
expected to overtake the world       digital content owing to telco
of film and print by 2019 and        bundling, according to the EY
2021, respectively, according to     report, with the companies
a new report by Ernst & Young,       spending about Rs. 3.5-4 billion
released during the annual           (about $50-57 million) to acquire
Frames conference in Mumbai,         content. Paid subscriptions
organised by the Federation of       increased from 7 million in
Indian Chambers of Commerce          2017 to around 12-15 million
and Industry (FICCI). India’s        in 2018, which is still less
media and entertainment sector       than 5 percent of total video
— which comprises TV, print,         consumers, estimated at 325
film, digital, animation and VFX,    million in 2018, a growth of
live events, online gaming, and      25 percent. Indians spend 30
radio among others — grew            percent of their phone time on       box office earners between June        Tamil and Telugu make up 50-60
13.4 percent year-over-year to       entertainment, the report adds.      2017-18. Padmaavat was one             percent of Hollywood revenue in
reach Rs. 1.67 trillion (about                                            of them, whose digital rights          India. The biggest earner, by far,
$23.9 billion) in 2018, per EY,      In terms of content, catch-up        reportedly went for Rs. 800            was Avengers: Infinity War with
which estimates it will bloom into   TV is 70-90 percent of what          million (about $11.5 million).         Rs. 2.22 billion (about $31.8
Rs. 2.35 trillion (about $33.6       viewers see on online platforms      Sanju — another top earner at          million), making up one-fourth of
billion) by 2021.                    of large broadcasters, but that      the box office — earned Rs.            all Hollywood revenue in India.
                                     isn’t keeping other companies        500 million (about $7 million) in
Online gaming and digital            from spending big on original        satellite rights. The box office       It was followed by the likes of
                                                                          failure, Race 3, recovered much        Jurassic World: Fallen Kingdom
                                                                          of its budget via broadcast            (Rs. 826 million), Mission:
                                                                          rights: Rs. 1.5 billion (about         Impossible – Fallout (Rs. 802
                                                                          $21.5 million), reportedly the         million), Deadpool 2 (Rs. 580
                                                                          highest ever in Bollywood. Total       million), Aquaman (Rs. 526
                                                                          expenditure grew from Rs. 8.5          million) and the Oscar-winning
                                                                          billion (about $122 million) to Rs.    Black Panther (Rs. 525 million).
                                                                          13.5 billion (about $194 million).     In total, Hollywood earned Rs.
                                                                                                                 9.21 billion (about $132 million)
                                                                          That said, Hindi-language films        in net collections, with the top
                                                                          still had the best year at the         10 films making up Rs. 7.5
                                                                          Indian box office, garnering           billion (about $107 million).
                                                                          Rs. 35.2 billion (about $505.7
                                                                          million) in net collections.           The biggest hindrance to India’s
                                                                          Hollywood films too had a              film sector is the lack of screens
                                                                          successful year in India,              and screen penetration in tier-II,
                                                                          accounting for 10 percent of the       tier-III and tier-IV cities, per the
media led that growth, the           content. EY notes that Zee is        total box office in the country.       EY report. India (9,601) has
EY report says. Real-money           the largest spender with Rs.         Local ‘dubbed’ versions in Hindi,      less than 25 percent of screens
gaming fantasy and e-sports          25-30 billion (about $359-431
— and casual gaming - the            million), with Amazon and Netflix
main benefactors in the former,      spending Rs. 10 billion (about
pushed by a 52 percent growth        $143 million) combined, and
in total gamers that now number      Hotstar promising to spend Rs.
278 million. Meanwhile, digital      1.2 billion (about $17 million) on
subscriptions grew by 262            its new slate, dubbed ‘Hotstar
percent in India — the market        Specials’. Demand for originals
now estimated at Rs. 14.2            increased by around 1,200
billion (about Rs. 204 million)      hours in 2018, EY states.
— with the majority driven by
video streaming. 60 percent of       Streaming services are also
streaming video consumption          helping Bollywood, with satellite
is thanks to partnerships with       rights being sold for big bucks.
telecom operators such as Airtel     EY says Amazon leads the race,
and Vodafone, which provide          having picked up 13 of top 25

                                                                                                          october 2019 television asia plus | 13
cover story

                                                                                   India to 197 million in 2018.          Indians streamed the matches
                                                                                   The number of viewers also             on SonyLiv, one of three Indian
                                                                                   rose by 7.2% to 836 million. In        broadcasters with digital rights,
                                                                                   comparison, Hotstar, the leading       and the only one to release
                                                                                   over the top video streaming           viewership numbers so far. So,
                                                                                   platform in India, has just a little   the total number is probably
                                                                                   over 60 million users.                 much higher. But that isn’t
                                                                                   “India is a country driven by          surprising - in April and May,
                                                                                   family viewing and this shows in       more than 200 million Indians
                                                                                   the increase in the number of TV       logged on to Star India’s digital
                                                                                   households,” Partho Dasgupta,          arm, Hotstar, to watch the Indian
                                                                                   CEO of BARC India, said in a           Premier League (IPL) cricket
                                                                                   statement.                             tournament.

                                                                                   Across households, the average         The IPL was an “inflection
compared to the likes of China                percent to 150 million unique        time spent by individuals on           point” for mobile phones as
(55,623) and the US (40,837).                 users. But despite the relatively    watching TV rose 3% in 2018.           a mainstream platform, says
Multiplexes account for a large               low pricing to international         On average, Indians spent              Hotsar CEO Ajit Mohan. India
portion of that and contributed               markets, the EY report says,
around 55 percent of the                      the percentage of paying
domestic box office.                          subscribers for music in India
                                              is negligible, between 1 and
Over in television, the total time            1.5 million, which is less than
spent watching increased to                   1 percent. Piracy remains a big
3 hours 46 minutes per day,                   issue, with 76 percent of Indians
estimates EY, with 77 percent                 surveyed admitting doing so.
of that time spent on general
entertainment and movie                       According to the Broadcast
channels. A third of total TV                 Audience Research Council
viewership in India comes from                (BARC)’s Broadcast India survey,
young people aged 15-30. And                  despite the proliferation of
surprisingly, wrestling overtook              smartphones and cheap data,
cricket as the most viewed                    which have fuelled the rise of on-
sport, narrowly beating it out                demand entertainment networks
                                                                                   3 hours 44 minutes on the              is one of the world’s fastest-
with 20 to 19 percent of the                  like Hotstar and Netflix, Indians
                                                                                   medium daily in 2018—4 hours           growing internet markets, thanks
share. The report also notes that             remain invested in television
                                                                                   and 6 minutes in urban India           to cheap data and a growing
number of Indian households                   sets. BARC, which monitors
                                                                                   and 3 hours, 27 minutes in rural       number of smartphone users.
with TVs grew 7.5 percent to                  TV ownership and viewership
                                                                                   India.                                 And streaming platforms, both
197 million, while HD viewership              habits in India, studied 300,000
                                                                                                                          Indian and global, have been
increased by 57 percent.                      households for the survey, the
                                                                                   These numbers mean that                tapping into this to target a
                                              findings of which were released
                                                                                   television still accounts for the      young digital audience, which
Lastly, the audio streaming                   on July 26.
                                                                                   largest share (45%) of annual          is largely ignored by cable
sector grew by 62 percent                     The survey report indicates a
                                                                                   advertising revenue even,              networks.
to reach Rs. 800 million, with                7.5% increase in the number of
                                                                                   though the medium hasn’t grown         Ajay and Vaishali Pisal, a couple
the user base growing by 50                   TV-owning households across
                                                                                   much in the last two years,            who live in the western city of
                                                                                   according to 2017 estimates by         Mumbai for instance, do not own
                                                                                   GroupM. “What hasn’t changed           a TV. “When we have to watch
                                                                                   is the fact that TV remains the        our favourite programmes, we
                                                                                   most effective platform for both       turn to YouTube or Voot,” says
                                                                                   content creators and advertisers       Ajay.
                                                                                   to reach their audiences,”
                                                                                   Dasgupta added.                        Their five-year-old son has also
                                                                                                                          never watched TV. Ajay points to
                                                                                   Streaming in India                     his smartphone and says, “we
                                                                                   A record number of Indians             let him watch cartoons on this.”
                                                                                   streamed the World Cup on their        Hotstar, founded in 2015,
                                                                                   phones in the latest indication        is currently leading the pack
                                                                                   that many young people are             with more than 75 million
                                                                                   deserting television for digital       subscribers, according to an
                                                                                   platforms. Some 70 million             industry report at the end of

          14 | television asia plus october 2019
cover story

2017. A distant second with 22        age of 35.
million subscriptions is Voot, a      This worries senior executives at
free platform which is also the       cable networks who realise that
digital arm of an Indian media        their wholesome, melodramatic
company.                              soap operas, which are a
Among the global players,             favourite with many in the older
Amazon’s Prime Video has              generation, do not appeal to
racked up more than 11 million        millions of young Indians. This
subscriptions since its launch        is partly why foreign firms are
less than two years ago. Netflix      investing in Indian audiences -
is trailing with five million         Amazon has already made four
subscribers.                          original shows for India and
                                      seven more are reported to be
But JioTV, a streaming platform       in the offing.                      their small screens.”                  viewers are treated to a far
owned by telecom giant                It’s also why the stories online    TVF’s small group of friends           tamer version of the series.
Reliance, could well become           are bolder - be it Netflix’s        has now spiralled into a big           Many in the industry say it’s an
the country’s biggest platform        Lust Stories, a frank, and          company of 200, some 45 of             exciting time for India’s video
since it will be available to the     sometimes funny, exploration        them working on scripts and            streaming market, which is
company’s 215 million internet        of Indian attitudes towards sex;    developing new formats. Its tag        growing at 30% while television
users. But the company is yet to      or Permanent Roommates, a           line - “TV is dead. Stories are        stagnates at just under 10%.
                                                                          not” - borders on arrogance.           But some media executives
                                                                          But they firmly believe that there     say streaming platforms - and
                                                                          will be a remarkable shift from        especially those making original
                                                                          television towards streaming           content - have a long way to go.
                                                                          platforms. Advertisers seem            “Most people are looking
                                                                          to agree. In 2017, streaming           for excitement,” says Ashok
                                                                          platforms earned $1.66bn in            Mansukhani, a Senior Media
                                                                          advertising revenue and nearly         Executive. “We give our
                                                                          $60m through subscriptions.            customers 800 channels which
                                                                          Streaming offers distinct              air a variety of programmes.
                                                                          advantages: you can binge-             TV is here to stay. Cable TV will
                                                                          watch a whole season or                remain a giant in the media”.
                                                                          watch episodes through the             Others believe streaming
                                                                          day, especially during long            platforms and satellite television
                                                                          commutes.                              can help each other by creating
                                                                                                                 an Indian version of the Apple
                                                                          It also offers privacy for young       TV.
                                                                          people living with their parents
officially release any subscription   popular web series on YouTube
                                                                          or as part of joint families.          “Soon you will see video
data.                                 about a young couple’s live-in
                                                                          Netflix’s first Indian drama           streaming platforms such as
                                      relationship.
                                                                          series, Sacred Games, has              Netflix and Hotstar on our
So where does this leave India’s
                                                                          attracted attention for its sex        platform, besides live TV,” says
800 TV channels? On the one           In 2015, Permanent Roommates
                                                                          scenes and explicit dialogues;         Harit Nagpal, Chief of India’s
hand, there are 40 streaming          became the world’s second
                                                                          and while Hotstar doesn’t censor       Premier satellite television
platforms - all of them less than     most watched web series on
                                                                          Game of Thrones, Indian TV             company, Tata Sky. TVAplus
five years old - that have quickly    YouTube. It was the first series
distinguished themselves.             by The Viral Fever or TVF, a
But on the other hand, most of        popular Indian YouTube channel.
them are largely TV apps that         Their next one, TVF Pitchers,
allow users to stream on their        was also a huge success and
phones what cable is already          brought them $10m (£7.6m) in
offering.                             funding.

Of course, cable and satellite TV     “We, a bunch of engineers,
is still leading the race - some      realised young people were
780 million Indians watch TV,         spending most of their time
according to a recent estimate.       on their mobile phones,” says
Only a 100 million use streaming      Sameer Saxena, the Chief
platforms but that number is          Content Officer at TVF. “We
likely to grow, especially given      thought why not give them
that 65% of India is under the        something they would watch on

                                                                                                          october 2019 television asia plus | 15
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