THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018 - A YEAR IN REVIEW

Page created by Eugene Obrien
 
CONTINUE READING
THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018 - A YEAR IN REVIEW
THE STATE OF
CAPE TOWN
CENTRAL CITY
REPORT
2018
A YEAR IN REVIEW
THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018 - A YEAR IN REVIEW
DEFINING THE CAPE TOWN CENTRAL CITY
For the purposes of this report, the Central City’s geographical
boundaries mirror the operational boundaries of the Cape Town Central
City Improvement District (CCID) — a not-for-profit company mandated
to manage and promote the Central City. The 1.62km2 area is marked out
by the yellow line on the map that appears on the inside front cover of
this report.
   The area is bordered to the north-east by Table Bay Harbour (the Port
of Cape Town), including the V&A Waterfront; to the north-west by
the largely residential suburbs known as the Atlantic Seaboard; the
City Bowl, to the west and south; and District Six and Woodstock
to the south-east. The area is divided into four precincts. Precinct 1,
described as the conferencing, hospitality and financial precinct;
Precinct 2, the retail hub and heart of the CBD; Precinct 3, the legal
and parliamentary precinct; and Precinct 4, referred to as East City.
   All main road and rail transportation links in the Western Province
begin in the Cape Town Central Business District (CBD). These include
the N1 highway to Gauteng and the N2, which travels along the southern
coast of South Africa to KwaZulu-Natal and beyond. Cape Town
International Airport lies on the N2, just 19km from the Central City.
THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018 - A YEAR IN REVIEW
R
                                             BOU
              HAR
         B AY
     L E                                                                                                                                                                                                                                                                                                  NG
TA B                                                                                                                                                                                                                                                                                                   UTE
                                                                                                                                                                                                                                                                                                     GA
                                                                                                                                                                                                                                                                                                1 TO
                                                                                                                                                                                                                                                                                               N
                                                                                                                                                                            NELSON MANDELA BLVD

                                                                                                                                                        1
                                                                                                                                                                                           rs   Hammerschlag
                                                                                                                                                                                         de

                                                                                                                                                                                                                                                                                           N

                                                                                                                                                                                                                                                                                                             E
                                                                                                                                                                                       un den

                                                                                                                                                                                              DF Malan
                                                                            ICC                                                                                                       o
                                                                                                                                                                                     F ar

                                                                                                                                                                                                                          Jan Smuts
                                                                          CT                                                                                                           G

                                                                                                                                                                                                                                                                      CHRISTIAAN BARNARD
                                              WALTER SISULU AVE                                                                                                                                              Artscape
                                                                                                                                                        Vasco Da Gama

                                                                                                                                   HEERENGRACHT
                                        rth                                                                                                                                                                                                                                                                               was
                                                         LOWER LONG

                                                                                                                                                                                                                                                                                           W
                                      No harf

                                                                                                                                                                                                                                                                                                             S
                                                                                              r                                                                                                                                                                                                                           Busi
                                       W uare                                             Pie ce                                                                                  HERTZOG BOULEVARD
                                                                        Jetty

                                       Sq                                                 P la                                                                                                                                                                                                                            CBD
                                                                                                                                                                                                                                                                                                                          to fix
                         Ha                                                                                                                                                                                                  ic                                                                                           intro
                           ns                                                                                                                                                                                             Civ tre
                              St                                                                                                                                                                                           e n                                                                    TO                         Bu
                                rij                                                                                                                                                                                       C
                                   do                                                                                                                                                                                                                                                                  N
                                     m                                                                                                                                                                                                                                                                  2                 with
                       Mechau                                                                                                                                                                                Old Marine Drive                                                                                             deca
                                                              Thibault
                                                              Square                                                                                                                                                                                                                                                         Th
                        Prestwich                                                                                                                                                                                                                                                                                         have
                                                                        Lower Burg

                                                                                                                                         ADDERLEY

                                                                                                                                                                           n
                                      BREE

                                                 Riebeek                                                                                                                ow on
                                                                                                                                                                    pe T Stati
                                                                                                                                                                 Ca ay
                                                                                                                                                                                                                                                                                                                     RD

                                         2
                                                                                                                                                                Ra
                                                                                                                                                                  ilw                                                                                                    AND
                      Waterkant                                                                                                                                                                                                                                       STR                                       RY
                                               LOOP

                                                                                                                                                                                                                                                                                                              OW
                                                                                                                                                                                                                                                                                                             L
                                                                                                                                                                                                                                                                                                         R
                                                                                                                                                                                                                                                             e                                         SI
                                                                                                                                                                                                                                                           op
       BUITENGRACHT

                                                                                                 St Georges Mall

                                                       STRAND
                                                                                                                                                                                                                                                        odH
                                                                                                                                                                                                                                                       o
                                                                                                                                                                                                                                                     fG
                                               Castle
                                                                                                                                                                                                                                                 tleo
                                                                                                                                                                                                                                                s
                                                                                                                                                                                                   d                                          Ca
                                                                         Burg

                                                                                                                                                                                                an
                                                                                                                                                                                              Gr rade
                                                                                                                                                                     Parliament

                                       Hout
                                                                                                                                                                                              Pa                                                                                                                          emp
                                                                   et                                                                                                                                  DARLING

                                                                                                                                                                                                4
                                     SHORTMARKET                                                                                                                                                                                                                                                                          com
                                                                ark                                                                                                                                   ty
                      Riebeeck

                                                              m                                                                                                                                      i
                                                                                                                                                                                                   C ll                                                                                                                   Afri
                       Square

                                                             n    e
                                                           ee ar Longmarket
                                                                                                                                                                                               Corporation

                                                         Gr Squ                                                                                                                                     Ha                                                                                                                      W
                                                                                                                                                                            Church
                                                                                                                                                                            Square

                                                                                                                                                                                                                 Parade

                                                                                                                                                                                                                                                                                                                          in A
                                                                                     Church                                                                                                                                      Caledon
                                                                                                                                                                                                                                                       ton                                                                man
                                                                                                                                                                          Spin                                                                    rring re                                                                  An
                                                                                                                                                                                                                                                Ha Squa
                                                                                                                                                                                                                               BUITENKANT

                                                 WALE                                                                                                                                               Albertus                                                                                                              with
                                                                                                                                                                                   PLEIN

                                                                                                                                                                                                                                            Harrington

                                                                                                                                                                                                                                                                                                                          inter

                                        3
                                                                                                                                                                                                      Barrack
                                                                                                                                                        Parliament

                                               Dorp                                                                                                                                                                                                                                                                         Th
                                                                                     Queen Victoria

                                                                                                                                                                                                                                                         CANTERBURY
                                                                      Keerom

                                                                                                                                                                                                                                                                                                                          next
                                                                                                                                       Government Ave

                                       Leeuwen                                                                                                                                                Commercial                                                                                                                  and
                                                                                                                                                                                                                                                                                                                            Bu
                                                       LONG

                                         Pepper                                                                                                                                                                                                                                                                           man
                                                                                                            The Company's Garden
                        New Church

                                                                                                                                                                                                         ROELAND                                                                  ROEL                                      Ia
                                                                                                                                                                                                                                                                                      AND
                                     Bloem                                                                                                                                                                                                                                                                                achi
                                                                 Bloem
                                                                                                                                                                                                                                                                                                                          wor
                                                               Green
                                     Buiten
                                         Orphan Ln
                                     Orphan
                                                                                                                                                                                                                LEAVE THIS MAP OPEN
               BUITENSINGEL                                                                                                                                                                                     AS YOU BROWSE THROUGH
                                                                            Dean

                                                                                                                                                                                                                THIS REPORT
                                                                                                                                                                                                                This publication has been designed so that readers
                                                                    E
                                                                  NG

                                                                                                                                                                                                                can easily “find their way” around the Central City, as
                                                                                                                                                                                                                the text often indicates in which of the four precincts
                                                               ORA

                                                                                                                                                                                                                that make up the CBD (P1 to P4) certain activities fall.                                                  Joha
                                                                                                                                                                                   HATFIELD

     PRECINCT 1                                                                                                                                                                                                 Opening the front cover entirely and having the map                                                       in th
   (CONFERENCING,                                                                                                                                                                                               exposed while reading will enable quick referencing                                                       of op
   HOSPITALITY, FINANCIAL)                                                                                                                                                                                      and orientation, and a better understanding of the                                                           As
     PRECINCT 2                                                                                                                                                                                                 economic activities in the different “regions”                                                            and
   (RETAIL HUB/                                                                                                                                   AN
                                                                                                                                                    NA                                                          of our downtown, as contained in this report.                                                             Our
   HEART OF THE CBD)                                                                                                                                  ND
                                                                                                                                                        ALE                                                                                                                                                               deve
     PRECINCT 3
   (LEGAL/GOVERNMENT)
     PRECINCT 4
   (EAST CITY)
THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018 - A YEAR IN REVIEW
Resilience is a word that has found its way        inclusivity. I know our business sector is also mindful of this,
                         into many of our discussions over recent           and I am looking forward to all of us pulling together to ensure
                         months, and it has proved to be appropriate        that Cape Town continues to be safe, caring, inclusive and
                         in discussing how Cape Town, its government        a well-run city.
                         structures, partners and our residents                With partners like the CCID, I am confident that the City of Cape
                         approach the challenges that we face.              Town will continue to be one of the best-run cities in the world,
                            Two decades ago, the City of Cape Town          continue to be the official festival and events capital of the world
was turning into a grimy, crime-ridden and run-down city centre.            as named at last year’s World Travel Awards, and continue to have
Businesses were leaving and people no longer wanted to visit the            the lowest unemployment in the country. The City and the CCID
CBD. By now, we all know about the amazing turnaround strategy              understand that crime evolves and that new strategies are required
to fix our city centre – and the critical role played by the                to ensure that the Central City remains a safe place to work,
introduction of the Central City Improvement District (CCID).               invest, play and live. We are increasing resources and adapting our
   Business has returned, property prices are at record highs, and          strategies to respond to new challenges that have arisen and which
with the tremendous growth we have experienced over the last                require new solutions.
decade we are now finding ourselves faced with new challenges.
   This city belongs to all of us, and we must be proud of what we          DAN PLATO,
have here. We must continue to look after our city and prioritise           Executive Mayor of Cape Town

                       There is more to Cape Town and the Western           of the most water-resilient destinations in the world. This will make
                       Cape than meets the eye. We are a beautiful          our city even more attractive to investment and tourism, as the
                       place to visit but also a top business destination   world collectively faces the challenge of climate change.
                       for new economy firms, and a rising economic            As Cape Town and the Western Cape’s official tourism, trade and
                       powerhouse on the African continent.                 investment promotion agency, Wesgro is working hard to build on
                          Our city and province are leading the way.        our investment offer, and add to the 200+ major FDI projects that
                       The Cape Town-Stellenbosch tech ecosystem            have landed in the Cape in the past decade, totalling US$ 7.6 billion.
employs more people than Lagos and Nairobi – our two major                     We cannot do this alone. Partnership and collaboration is the
competitors in this sector – combined, making the Mother City               secret to our region’s success. When the entire economic ecosystem
Africa’s tech capital.                                                      works, Cape Town and the Western Cape succeeds.
  We are also the location of the fastest growing green economy                On this note, I would like to thank the Cape Town Central City
in Africa, with 70% of all South African renewable energy                   Improvement District (CCID) and its partners for all they do to
manufacturing taking place in the Western Cape.                             ensure a world-class, well-maintained central business district in
  And we are a global hub for business process outsourcing,                 our city. Your efforts are a key ingredient to boosting tourism, and
with the Western Cape home to more than 60% of South Africa’s               attracting investment now and into the future.
international BPO seats.                                                       To the readers of this excellent publication, we encourage you to
  This means that the industries that are poised for growth in the          contact our Investment Promotion Unit and Investment One Stop
next decade are tackling the African market from here in our city           Shop, so that we can help you build on your investment and the
and province. The future is right here.                                     opportunity that our beautiful city presents.
  But leveraging the opportunities of the future also requires                 We are honoured to be associated with the CCID and we look forward
managing risk in the present, and turning it into opportunity.              to working alongside you to grow our city’s and province’s economy.
  I am proud of what both businesses and residents in Cape Town
achieved during the recent drought – the worst on record. By                TIM HARRIS,
working together to reduce our water use, we helped build one               Chief Executive Officer, Wesgro

                        The Greater Cape Town area has been                    The roll-out of broadband technology across the city and the
                        recognised at the tech hub of Africa, with          province is helping connect our citizens to each other and to
                        450-550 tech start-ups in the region, which         opportunities, too.
                        sit cheek by jowl with some of the world’s             Cape Town is a dynamic city which goes beyond the idea of
                        largest tech companies who have made the            live, work and play to include eat, see and shop, too. By embracing
                        decision to invest here.                            innovation and building resilience to climate change through clean
                           The city has also recently overtaken             energy solutions, water management and sound environmental
Johannesburg as the leading financial centre in sub-Saharan Africa          practices, Cape Town has the ability to become a world class smart city.
in the Global Financial Centres Index, proving that it really is a city        This is the future economy we are looking to build in which all
of opportunity.                                                             of our citizens are able to participate.
   As the Western Cape Government, we are embracing technology,
and the digital age as a way to develop and grow the economy.               MINISTER BEVERLEY SCHÄFER,
Our goal is to become a global tech hub, while at the same time             Minister of Economic Opportunities, Western Cape Government*
developing digital skills and empowering young people.                      *(until May 2019)
THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018 - A YEAR IN REVIEW
CONTENTS
                               SECTION 1                      16   The digital city            SECTION 3                   SECTION 4
                               AN INTRODUCTION                18   Retail economy reportback   PROPERTY IN THE             TRANSPORT IN
                               TO THE CENTRAL CITY            20   Retail occupancy rates      CENTRAL CITY                THE CENTRAL CITY
                               02 Executive summary           22   Current and future trends   32 Commercial property      44 Transport
                               03 Cape Town in context             for the retail economy         trends
                               04 The Central City in         24   Visitor and eventing        34 Spotlight on: flexible   SECTION 5
                                  numbers                          economy                        and co-working spaces    SURVEYS
                                                              27   Accommodation               36 Property investment      46 Results of the online
                               SECTION 2                           by precinct                    update 2018                 residential and retail
                               DOING BUSINESS IN              28   Film industry               38 Vacancy rates               opinion surveys
                               THE CENTRAL CITY               29   Eventing, exhibitions       40 Residential values
                               06 From retail to                   and conferences             43 Residential property     IN CONCLUSION
                                  remote working              30   Spotlight on: Cape Town        trends                   48 Acknowledgements
                               07 Breakdown of business            International Convention                                   and credits
                                  in the Central City              Centre
                               08 Green economy               31   Events and conferencing
                               12 Investment partners              venues
                               14 Spotlight on call centres
  PHOTOGRAPH: Herman Strydom
PHOTOGRAPH: Herman Strydom
THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018 - A YEAR IN REVIEW
executive
summary
                                              Welcome to the 2018 edition of The             Another significant theme is that
                                              State of Cape Town Central City Report      of Cape Town as a digital city. The city
                                              – A Year in Review, which reflects on       was the only African city ranked on
                                              Cape Town’s growth, development and         the Savills Global Tech Cities Index,
                                              challenges over the past 12 months.         which measures various aspects,
                                                 Perhaps the most prominent theme         including the business environment,
                                              to emerge from this year’s report is        the tech environment, buzz and
                                              that of resilience. According to the        wellness, talent availability and
                                              100 Resilient Cities (100RC) network of     real estate costs. Easily accessible
                                              cities – including Cape Town – urban        broadband, co-working spaces and
                                              resilience is defined as “the capacity of   accessibility, among others, are all
                                              individuals, communities, institutions,     enablers for these index categories.
                                              businesses and systems within a city           While the City’s broadband
                                              to survive, adapt and grow no matter        implementation programme is under
                                              what kinds of chronic stresses and acute    way, and steps are being taken to
                                              shocks they experience”.                    address the failing rail system and road
                                                 One such stress was the 2018 water       congestion, there is still much to do.
                                              crisis. The city successfully avoided       Pages 16, 17, 44 and 45 of the report
                                              running out of water (dubbed Day Zero)      explore these in more detail.
                                              thanks to a concerted collective effort        As in previous years, the report also
01
                                              by people and businesses to reduce          considers the many other elements
                                              their water consumption. However,           that make up the Cape Town CBD. The
                                              water restrictions remain in place, and     publisher, the Cape Town Central City
                                              a new water-saving culture needs to         Improvement District (CCID), is just one
                                              continue to ensure the city will never      of many organisations working hard to
                                              run out of water.                           ensure the Cape Town downtown area
                                                 In addition, with national load-         remains clean, safe, caring and open for
                                              shedding affecting businesses and           business.
                                              individuals, and a growing concern             We extend our gratitude to every
                ROB KANE                      around waste management, there has          individual who contributed to this
                Chairman, CCID                never been a more appropriate time to       year’s edition.
                                              consider how the city is able to respond       Most importantly, however, we
                                              to stresses and shocks, and to protect      thank the businesses, administrators,
                                              against similar or worse scenarios.         visitors and residents who work daily
                TASSO EVANGELINOS             Page 8 of this report explores the city’s   to ensure that Cape Town’s Central
                Chief Executive Officer,      ability to do so and considers what         City remains a vibrant, busy, thriving
                CCID                          steps are being taken by the public and     centre for people to work, live, visit
                                              private sector to do the same.              and play.

ACCOLADES FOR CAPE TOWN 2018
1. Africa’s top City of Opportunity, placed   5. For the second consecutive year,         9. Amazon announced that it would
24th out of 30 of the world’s leading         Cape Town International Airport was         establish three data centres in Cape Town.
global centres of finance, commerce           named the best in Africa.                   10. Africa’s biggest tech hub, employing
and culture (PwC).                            6. Ranked 12th out of 15 World’s Best       over 40 000 people – twice as many as
2. Number one African city for hosting        Cities in 2018, a favourite destination     Johannesburg (Cape Innovation and
international association meetings, for       for international travellers (Travel &      Technology Initiative, Wesgro and the
the 10th consecutive year (International      Leisure magazine).                          Allan Grey Orbis Foundation).
Congress and Convention Association).         7. Named best-value long haul holiday       11. City of Cape Town invited to submit a
3. In March 2019, credit rating Moody’s       destination in the UK’s Post Office         bid to host the World Rugby Sevens Series
changed its rating of the City of Cape        Travel Money 2018 Long Haul Holiday         from 2019 to 2022 (SA Rugby Union).
Town from negative to stable, due to the      Report.                                     12. Number one favourite city in Africa
City’s management of the drought crisis.      8. The University of Cape Town              and Middle East, for the 17th consecutive
4. Named the World’s Leading Festival         ranked 114th in the 2019 Best Global        year, and city with the best growth
and Events Destination at the 2018 World      Universities Rankings, and top              potential (Travel & Leisure readers’ poll).
Travel Awards.                                university in Africa.

                                                                  2
THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018 - A YEAR IN REVIEW
|    EXECUTIVE SUMMARY         |

                               CAPE TOWN IN CONTEXT
                               The Cape Town Central City is an area 1.62km² in size and is the traditional               LITERACY
                               downtown or central business district (CBD) of the Cape Town metropole located             National                  Cape Town’s
                               in the Western Province of South Africa. The following information offers a deeper         functional                functional
                               overall understanding of the CBD, the Cape Town metropole and the Western Cape             literacy rate:            literacy rate:
                               in the context of their relationship to the rest of South Africa.
                                                                                                                          86.3%                     99.0%
                               GROSS DOMESTIC PRODUCT (GDP)
                               SOUTH AFRICA’S           WESTERN
                                                                              71%     Cape Town typically contributes
                                                                                      around 71% of the provincial
                                                                              GDP. In 2017, South Africa’s GDP per
                                                                                                                          EMPLOYMENT AND UNEMPLOYMENT3
                                                                                                                          Employment in Cape Town increased to
                                                                                                                          a record 1.6 million in the second quarter
                               GDP:                     CAPE’S GDP:
                                                                              capita was R88 262, while the Western       of 2018 – the eighth consecutive quarter
                               R3 131 billion R431 billion                    Cape’s GDP per capita was R97 983.          of positive employment growth. The labour
                               (Q2 2018)                (Q2 2018)             Cape Town’s was R106 839.                   absorption rate (the percentage of the
                                                                                                                          working-age population aged 15 to 65 years
                                                                                                                          in employment) increased to 55.4% in the
                               In 2017, the city’s highest gross value-
                               added (GVA) sectors in its economy
                                                                              ESTIMATED POPULATION                        second quarter.

                               were:1                                         RATES 2018:2                                Cape Town’s unemployment rate of 21.2%,
                                SECTORS                        CPT GVA                                                    recorded in the fourth quarter of 2018, is the
                                                                              SOUTH           WESTERN         CAPE
                                                                              AFRICA:         CAPE:                       lowest unemployment rate among South
                                Finance and business           +29.7%                                         TOWN
                                                                                                                          Africa’s major metros. The city’s expanded
                                services                                      56 521 948 6 510 312            4 174 510   unemployment rate (including discouraged
                                Community services             +18.2%                    (11.4%)                          workers) was 22.0% in the second quarter,
                                Trade                          +17.9%                                                     which is the lowest, compared with 37.0% in
                                Manufacturing                  +14.4%                                                     South Africa during the same quarter.

                                Transport                      +11.9%

                                                                                                                          CARGO TONNAGE4
                                                                                                                          In the third quarter of 2018, 220 947
                               AIR TRAVEL                                                                                 containers were handled at the Port of
                               During the second quarter of 2018, 2 407 252 people passed                                 Cape Town, which accounts for 16.9%
PHOTOGRAPH: Bruce Sutherland

                                                                                                                          of all containers handled in South Africa.
                               through Cape Town International Airport – 27.0% of the total                               Currently, the Port of Cape Town is
                               8 918 395 passengers who moved through South Africa’s                                      maintaining its position as the second largest
                               three international airports.                                                              container handling port. However, capacity
                                                                                                                          constraints may impact this position in
                               CAPE TOWN WEATHER AVERAGES                                                                 the short term. Transnet’s approved plans
                               ANNUAL TEMP:            ANNUAL PRECIP:       DAILY SUNLIGHT:          ANNUAL NUMBER        for a multi-billion rand upgrade to the

                               17ºC                    475mm                8 hrs and                OF RAINY DAYS:       container-handling facilities should alleviate

                                                                            11 minutes               101                  congestion problems in the medium term.

                               1 SOURCE: Economic Performance             2 SOURCE: Mid-year population estimates 2018    3 SOURCE: Quarterly Labour Force Survey,
                               Indicators for Cape Town, Q2 2018          (StatsSA)                                       Q4 2018 (StatsSA)
                                                                                                                          4 SOURCE: EPIC, Q3 2018
THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018 - A YEAR IN REVIEW
|   THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018            |

THE CENTRAL CITY
IN NUMBERS
THE VALUE OF CENTRAL
CITY PROPERTY
                                            BUSINESS                                      COMMERCIAL & RETAIL SPACE

R42 860 981 211
                                            A TOTAL OF 161
                                            ACCOMMODATION AND TRAVEL                      1 062 023m2
                                                                                          Total commercial (office) space
                                            BUSINESSES INCLUDING:
The overall official nominal value of                                                     in the Central City:
all property in the CBD, according
                                            23            3                39
to the City of Cape Town’s 2018/19
property evaluation (provisional
figure, calculated prior to the valuation
                                            Embassies     airlines         Hotels         11.8%        Office vacancy rate
                                                                                                       as at Q4, 2018

objection phase).
                                            5
                                            Student
                                                          5
                                                          Car hires
                                                                           60
                                                                           Travel
                                                                                          266 478m2
                                                                                          Total retail space in the Central City

R2 798 000 000                              hostels                        services

The value of property, conservatively
estimated and still to be officially
                                                                                          93%      Retail occupancy
                                                                                                   rate as at Q4, 2018

assessed by the City, which has been                                                      A TOTAL OF 44 ARTISTIC STUDIOS
completed in the Central City during
the course of 2018.

                                                                          61             30 17                               2
                                                           A total of

R1 747 000 000
The value of property, conservatively
                                                   110 architecture,
                                                    engineering and
                                                                          Architecture   Engineering      Quantity           Land
                                                     surveying firms
estimated, that is under construction.                                                                    surveying          surveying
                                            including the following:

R4 296 000 000
The value of property, conservatively
                                            21 BACKPACKER ESTABLISHMENTS
                                                                                            A total of 101 Communications, media
                                                                                            and advertising agencies:
estimated, that is currently in the
planning phase
                                            61 Conference
                                               and events
                                            venues
                                                                     17   Co-working
                                                                          spaces            8 Advertising
                                                                                            4 Communications
                                                                                            7 Event management

R4 740 000 000
The value of property, conservatively
                                                                                            31 Film and TV production
                                                                                            2 ICT (marketing)
                                                                                            9 Marketing and branding
estimated, that is currently proposed                                                       11 Media
and is hoped to begin construction                                                          14 Printing and publishing
by 2020.                                                                                    10 Public relations
                                                                                            5 Specialist/other
THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018 - A YEAR IN REVIEW
|   EXECUTIVE SUMMARY   |

68    A total of                            A TOTAL OF 201 FINANCE, INVESTMENT,
                                            INSURANCE AND BANKING OFFICES
      Corporate                             A TOTAL OF 117 ICT AND TELECOMS BUSINESSES
AND general offices                          A TOTAL OF 96 NGOS/NPOS & INDUSTRY COUNCILS

23 076 TOTAL
       NUMBER OF
GOVERNMENT EMPLOYEES
                                                                       29 335  NUMBER OF GENERAL
                                                                               PUBLIC USING
                                                                       GOVERNMENT FACILITIES DAILY

GOVERNMENT AND POLITICAL PARTY OFFICES

46
Government
                25
                Local
                                   62
                                   National
                                                9
                                                Parastatals
                                                              28
                                                              Provincial
                                                                            12
                                                                            Political
agencies        government         government                 government    parties

RESIDENTIAL SPACE

61  The number of residential
    complexes in the Central City
                                            A total of 59 Freight,
                                            customs brokering,
                                                                           10 13 36
                                                                           Freight      Import and   Shipping

361   Number of units sold
      (transferred to owners)
                                            shipping, import and           forwarding
                                                                           and
                                                                                        export       companies

during 2018                                 export businesses:             customs
                                                                           brokering

R35 431m2
Average m² price transferred
during 2018

R2 100 000
                                           197
                                           THE TOTAL OF
                                                                           MyCiTi Bus Rapid Transit
                                                                           During 2018, a total
                                                                           of 3 168 313 passengers boarded
                                           MEDICAL ENTITIES                a MyCiTi bus within the Central City,
Average price per unit transferred         IN THE CENTRAL CITY
during 2018                                                                with 3 159 467 alighting.

77.6m     2
Average size of unit transferred
during 2018
                                           639         A TOTAL OF LAW FIRMS AND
                                                       ADVOCATES’ OFFICES
THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018 - A YEAR IN REVIEW
FROM RETAIL TO REMOTE WORKING
                      Building resilience for a prosperous future

                      This report is published by the Cape         city. It is a recognised technology,
                      Town Central City Improvement                business process outsourcing (BPO)
                      District (CCID), a public-private partner-   and e-commerce hub, with reliable
                      ship created in 2000 and the first city      infrastructure, fast internet speeds
                      improvement district (CID) in Cape           and a commitment to supporting
                      Town. The annual publication provides        a young workforce.
                      a comprehensive overview of the                 The city is home to the most tech
in the central city
                      business of doing business in the            start-ups on the continent. The BPO
                      Cape Town CBD.                               sector supports call centres for global
                         The report analyses the state of the      companies and online retailers,
                      Central City, from property values to        with a steady pipeline of call-centre
                      the diverse range of commercial              employees.
                      sectors that have always supported its          Despite these positives, Cape Town’s
                      economy. It also considers other trends.     success hinges on the city’s ability
doing business

                         Cape Town is a recognised tourism         to prepare for, and guard against,
                      and eventing destination, and a magnet       the impact of climate change and its
                      for businesses operating across the          attendant consequences.
                      retail spectrum. It has an active legal         Most notably, Cape Town learned
                      fraternity, a well-serviced financial        some significant lessons during the
                      services sector and is a creative            2018 drought.
                      centre for the communications                   Capetonians rose to the challenge,
                      and design businesses that operate           averting Day Zero with globally
                      within the CBD.                              recognised success. Businesses are also
                         In recent years, Cape Town has also       taking steps to manage their resources
                      begun to make its mark as a digital          more effectively.
02

                                          6
BREAKDOWN OF BUSINESS IN THE CENTRAL CITY
The following is an overall breakdown of the 3 090 businesses to be found
in the Central City, as at the time of publication of this report.

1 038     Retail
          venues           110   Architecture,
                                 engineering
                                 & surveying
                                                      56    Property &
                                                            real estate

639    Legal

                           101   Communications,
                                 media &
                                                      59    Freight, customs
                                                            brokering,
                                                            shipping &

201   Finance,
      investment,
                                 advertising                import/export

      insurance &
      banking             94    Educational
                                institutions
                                & resources
                                                      44    Employment
                                                            & recruitment
                                                            agencies

197   Medical

                          96    Industrial councils
                                & NGOs/NPOs           117   ICT &
                                                            telecoms           The city’s success
161   Accommodation
      & travel
                          68    General
                                corporate/            44    Artistic
                                                            studios
                                                                               hinges on its ability
                                                                               to build resilience

17  Co-working
    spaces
                                head offices

                                                      52    Specialised
                                                            services
                                                                               As the city recovers from the drought,
                                                                               businesses, the City administration
                                                                               and individuals are transitioning from
                                                                               business as usual to a new normal of
                     DESPITE SLUGGISH ECONOMIC GROWTH RATES                    resource sensitivity.
                                                                                  Reflecting on the city’s response
                     AND RISING COSTS, THE CENTRAL CITY’S                      to the drought, GreenCape, a not-for-

                     OCCUPANCY RATE HAS REMAINED STEADY                        profit organisation that helps Cape
                                                                               Town industries build resilience,
                                                                               suggested that, in building water
                                                                               resilience, businesses should first
                                                                               consider how they use water, and
                                                                               then assess how they can either
                                                                               reduce or reuse water on-site, or
                                                                               seek alternative water sources.
                                                                                  The organisation identified three
                                                                               key strategies for businesses to
                                                                               ensure they can build resilience in
                                                                               the face of shocks and stresses:
                                                                                 Use partnerships and networks
                                                                                 to drive collaboration;
                                                                                 Prioritise and coordinate efforts;
                                                                                 Drive initially short-term solutions,
                                                                                 while building knowledge and
                                                                                 capacity for long-term solutions.

                                                 1 038
                                                                                  In respect of energy security,
                                                                 RETAIL        the City of Cape Town is pushing
                                                                 VENUES        for municipalities to be able to buy
                                                 Retail is big business        renewable energy directly from
                                                 in Cape Town: out of          Independent Power Producers,
                                                 the 3 090 private formal      enabling the city to mitigate against the
                                                 enterprises in the CBD,       failure of Eskom, the national power
                                                 1 038 were classified         utility, to supply sufficient power to the
                                                 as retailers.                 nation. If this bid is successful, Cape
                                                                               Town residents will pay less for cleaner,
                                                                               more reliable power supplies.

                                                                 7
|   THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018   |

GREEN ECONOMY
As one of the 100 Resilient Cities, Cape
Town is increasingly being recognised
as a leader in resilience. Energy and
water constraints over the past years
have forced City administrators
and also private businesses to think
differently about how they manage
resources and about their ability to
respond to future crises. Committing
to reducing carbon emissions and
mitigating the effects of climate
change, planning for water security
and reducing energy demands are all
part of an important package that will
ensure the city becomes resilient in the
face of shocks and stresses such as the
water crisis of 2018. These efforts to
reform existing systems will facilitate
future investments for the long-term
sustainability of the city.

WATER: RECOVERY AND
FUTURE-PROOFING
The unprecedented drought of
2018 brought into sharp focus the
importance of changing mindsets
around how the city consumes scarce
resources.
   At the height of the water crisis,
in March 2018, Capetonians were
restricted to using just 50 litres of
water per person per day. This resulted
in water consumption being reduced
by more than half, from 1.2 billion
litres per day in February 2015, to 516
million litres per day in February 2018.
This is widely recognised as a world
first. By contrast, it took Melbourne
in Australia 12 years to achieve the
same reduction after the “Millennium
Drought” in 2000.
   While Day Zero (when water supply
ceases) was averted, the ongoing “new
normal” of being a water-sensitive city
has led individuals and businesses to
reconsider how water is used, and to
implement extensive water-saving
measures.
   The hot, windy summer of
2018 reduced dam levels slightly,

                                                      8
|   DOING BUSINESS IN THE CENTRAL CITY            |

                                                        RESILIENCE CASE STUDY:
                                                        Cape Town International Convention Centre2
                                                        For the Cape Town International Convention Centre, the construction of the
                                                        second building, CTICC 2, not only increased the CTICC’s hosting capacity
                                                        but its physical footprint, which grew by 60%. As it expands its operations,
however the City of Cape Town                           water and waste management is critical.
reports1 that water usage during
the season remained conservative.                       Over the last year, it has reduced its water consumption by 30% and diverted
Water restrictions were adjusted in                     84% of its waste from landfill.
March 2019 from Level 6 to Level 3 to
support the city’s recovery from the                    WATER: With various water-saving initiatives in place, in the last year its
drought and as a precaution against                     water consumption dropped from 42 500 kilolitres in 2016/17 to 29 600
uncertain rainfall in 2019 and 2020.                    – a 30.4% reduction (for CTICC 1 only). The organisation aims to become
The restrictions stipulate collective                   self-sustaining in the coming year, and it has commissioned a reverse osmosis
water usage of 650 million litres per                   desalination plant to help achieve that aim. The plant can produce 200 000 litres
day, equating to 105 litres per person                  of non-potable water in 24 hours and store 400 000 litres – sufficient to meet
per day. Despite these measures, and                    the CTICC’s maximum demand scenarios.
ongoing water-wise messaging, the
drought had a knock-on effect on the                    ENERGY: The CTICC experienced a 16.7% rise in delegate and visitor numbers
economy. Cape Town’s vital tourism                      during the last year, welcoming 486 314 people through its doors. Event
industry reported a drop in tourist                     numbers also rose, by 8.9%, from 482 in 2016/17 to 525 in 2017/18. This
arrivals of between 15% and 20%,                        led to a 1.6% increase in energy consumption from primary sources (fuel)
attributed to the drought. In December                  and energy generation to 31 657.7 total gigajoules. Despite the increase,
2018, Cape Town Tourism reported that                   consumption has been well-managed.
the industry was slowly recovering
towards stability.                                      The CTICC’s five-year strategy incorporates greater investments in generating
  Crisis can lead to innovation.                        electricity more sustainably and reducing consumption, using methods such
In September, the City of Cape Town                     as photovoltaic solar panels, solar water heating and heat pumps. Ensuring
launched a new rating system                            that building management systems always run at optimal levels is another
designed to encourage businesses to                     key commitment.
improve their water management
practices.                                              WASTE: Waste produced in the last year increased by 22.8%, as CTICC 2
                                                        opened its doors, and with the increase in the number of events hosted.
                         (Please turn over)             That said, 84% of waste was diverted from landfill to be recycled.

SUMMARY OF LEVEL 3 WATER RESTRICTIONS
 Overall city water-usage target:                   Swimming pools may only be                         Commercial car washes may use
 650 million litres per day.                        topped up or filled with municipal                 municipal drinking water if industry
                                                    drinking water if the pool is covered              best practice water conservation
 Personal water-use limit: 105 litres               with a non-permeable, solid pool                   norms are applied and if at least
 or less per person per day.                        cover when not in use; if backwash                 50% of the water used is recycled.
                                                    water is recovered; and if rainwater
 Watering with municipal drinking                   is used to top up the pool where                   Spray parks may operate with
 water using a bucket or watering can               practically possible.                              strict management to minimise
 is allowed on Tuesdays, Thursdays                                                                     water use.
 and Saturdays before 09:00 or after                Vehicles, trailers, caravans and boats
 18:00 for a maximum of one hour on                 may be washed with municipal                      Tariffs lowered to Level 3 water
 those days per property.                           drinking water using a bucket.                    and sanitation tariffs.

1 http://www.capetown.gov.za/Media-and-news/Cape%20Town%20keeps%20its%20average%20consumption%20for%20previous%20month%20under%20
600%20million%20litres
2 https://www.cticc.co.za/sites/default/files/brochures/CTICC%20Integrated%20Annual%20Report%202018%20FINAL.pdf

                                                                           9
|    THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018                  |
(From page 9)

  The tool considers water sources,
how water is used, reduction measures
and effluent management. The City
has also amended water bylaws
and introduced a Water Star Rating
Certification system to help better
manage water resources and future-
proof the city for greater resilience.1
  The rating system is designed to
encourage businesses, residential
estates, health and education
institutions and departments to
manage, conserve and preserve
water resources.
  To date, the following entities have
been certified:

    ENTITY                             STARS   City’s 2018 State of the Environment                   increase in energy costs to the Cape
    Britos Investment Trust              1     Report, between 2012 and 2015,                         Town economy by 2040 if current
                                               the City reduced its energy-related                    consumption and emissions patterns
    Juno Corporation South Africa        1
                                               carbon emissions by 4.1%. The                          continue as business as usual. This
    Fusion Leather World (Pty) Ltd       1
                                               reduction is attributed to changing                    would erode the city’s resilience and
    TraX Interconnect                    2     consumer behaviour, and also                           ability to resist external shocks and
    Aerosol and Cosmetics                2     effective energy efficiency                            impacts. The City’s Energy2040 model
    Vital Health Foods                   3     communication campaigns.                               presents its energy consumption and
                                               That said, the City of Cape Town’s                     emissions targets for 2020, 2030 and
    Vector Logistics Solutions           4
                                               Cape Town Energy2040 report                            2040, including measures to achieve
    BG Servers                           4     suggests that energy consumption and                   the targets within the residential,
    First Rand Group                     4     emissions would result in a tenfold                    commercial and transport sectors.
    Portside Body Corporate              4
                                               1 Key points of discussion centred around water and energy security, the amendments to the City’s Water
    SAB Newlands                         5
                                               bylaw, its Water Star Rating Certification system, and its commitment to carbon neutrality targets.
    Old Mutual Pinelands                 5
    Virgin Active Constantia             5
    Astroenergy (Pty) Ltd                5

  Businesses have also shifted
their focus towards reducing water
consumption, managing waste and
better management of their energy
resources in general. Some, such
as Virgin Active, Woolworths and
Growthpoint, have set targets towards
net zero water, carbon neutrality and
net zero waste.

ENERGY: REDUCING CARBON
AND CONSUMPTION
Cape Town is building a culture of
energy efficiency. According to the

CAPE TOWN’S CONSUMPTION (RELEVANT                CAPE TOWN’S                EMISSIONS BREAKDOWN BY SECTOR
TO NATIONAL CONSUMPTION:)                        CONTRIBUTION               (RELEVANT TO CAPE TOWN):
TOTAL            PETROL        ELECTRICITY       TO NATIONAL GDP:           TRANSPORT:       RESIDENTIAL:     INDUSTRIAL:      GOVERNMENT:      AGRICULTURE:
ENERGY:

7% 10% 6%
                 AND DIESEL:   USE:
                                                 11%                        31% 24% 12% 3% 1%

                                                                      10
|   DOING BUSINESS IN THE CENTRAL CITY            |

                                                                                        CLIMATE CHANGE:
                                                                                        MEASUREMENT
                                                                                        AND MITIGATION
                                                                                        In 2017, Cape Town was ranked
                                                                                        among the top five out of 533 cities
                                                                                        in the world for demonstrating
                                                                                        leadership in climate disclosure,
                                                                                        alongside Mexico City, Paris, Sydney
                                                                                        and Vancouver. This measures annual
                                                                                        energy and climate action data for
                                                                                        the Carbon Disclosure Project. These
                                                                                        achievements contribute to the goals
                                                                                        set during the 2015 Paris Agreement,
                                                                                        which committed cities across the
                                                                                        world to reducing their emissions.
                                                                                        The City measures its carbon
                                                                                        footprint every year, and produces
                                                                                        more in-depth reports every five
                                                                                        years.
                                                                                           Under the C40 Deadline 2020
                                                                                        and the South African Buildings
                                                                                        Programme, the City of Cape Town
                                                                                        has committed to achieving carbon
                                                                                        neutrality by 2050, including carbon
                                                                                        neutral new buildings by 2030. These
                                                                                        commitments align with the City’s

Resilience case study: Woolworths                                                       Climate Change Policy and resource
                                                                                        efficiency programmes, and extend
With its headquarters in the Cape Town CBD, Woolworths has a widely                     the City’s Energy2040 programme,
documented commitment to sustainability under its Good Business Journey                 under which the City aims to achieve
platform, which focuses on various aspects of responsible business practices.           a 37% reduction in carbon emissions
Water, waste, energy and climate change form part of these focus areas,                 by 2040, or 13% by 2022. Voluntary
relevant to Cape Town’s positioning as a resilient city.                                programmes such as the Green
                                                                                        Building Council of South Africa’s Net
Here’s a summary of some of the steps the business is taking,                           Zero Certification, and policies and
and targets it has set towards a more resilient and sustainable future:                 bylaws, will help to facilitate those
 To phase out single-use shopping bags by 2020                                          commitments. Under a R12.7-million
 All packaging to be reusable or recyclable by 2022                                     grant agreement with the US Trade
 Helping farmers prepare for water shortages                                            and Development Agency, the City is
 Instituting a company-wide drive towards product traceability and ethical              also investigating the use of natural
 sourcing on key commodities                                                            gas, methods to convert methane
 Reducing the relative energy footprint by 50% by 2020                                  gas into energy, and the use of more
 Applying green design practices across all Woolworths facilities                       energy-efficient lightbulbs to reduce
 Installing rainwater harvesting and reuse systems at stores, head office               carbon emissions.
 and distribution centres in the Western Cape                                              This also influences the property
 Tapping into an underground water supply that can provide 57% of water                 sector, as the City considers plans for
 at head office                                                                         developing precinct-scale net zero
 Installing water pulse meters in 90% of its stores, to monitor water usage,            development conditions and plans to
 detect leaks and curb wastage, resulting in a 56% reduction in relative                retrofit existing buildings. Incentives
 consumption                                                                            to promote net zero carbon buildings
 Helping the WWF to clear alien vegetation that captures up to                          and precincts will also contribute
 7% of South African water resources.                                                   to the City’s goals.

                                                                 11
|   THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018              |

INVESTMENT PARTNERS
Several investment agencies operate in the Cape Town Central City,
with a mandate to foster a strong economy, contributing towards the
CBD’s economic viability and future sustainability growth.

These partnerships, supported by              620 people who carry out the                  link between business and government
relationships across the private and          organisation’s mandate to manage              decision-makers. It is often the first
public sector, exist to enable businesses     the spaces in between the buildings of        port of call for foreign buyers, local
to thrive and attract sustainable             Cape Town’s traditional downtown              exporters and investors looking to take
investments that can secure the future        or CBD area.                                  advantage of the region’s potential.
of the CBD.                                   WHERE: 13th floor, 1 Thibault Square,         WHERE: SA Reserve Bank Building,
                                              Cnr Long St & Hans Strijdom Ave               60 St Georges Mall (Precinct 2)
                                              (Precinct 1)                                    www.wesgro.co.za
CAPE TOWN CENTRAL CITY                          www.capetownccid.org
IMPROVEMENT DISTRICT (CCID)
The CCID was established by local                                                           CAPE CHAMBER OF COMMERCE
property owners with a vision for             WESGRO                                        AND INDUSTRY
the Cape Town CBD to rise from the            As the official destination marketing,        Established in 1804, and representing
prevailing crime and grime to become          investment and trade promotion                businesses of all sizes and in all sectors,
a sought-after urban environment              agency for the Western Cape, Wesgro’s         the Cape Town Chamber of Commerce
once again. Since inception, the CCID’s       mandate is to “attract and retain foreign     and Industry is mandated to serve,
primary mandate has been to keep              direct investment, grow exports and           enable and lead business. This is
the Central City safe, clean, caring and      market Cape Town and the Western              achieved via a multitude of services,
open for business. A map delineating its      Cape as a competitive business and            networking opportunities as well as
geographical boundaries and the four          leisure destination globally”. The agency     robust advocacy on behalf of business.
precincts that fall within it can be found    promotes economic activity in the             WHERE: 4th floor, 33 Martin
inside the front cover of this publication.   province to facilitate job creation.          Hammerschlag Way, Foreshore
   Like the 41 other city improvement           It does this by landing and keeping         (Precinct 1)
districts in the metropole, the CCID          businesses in the Western Cape and              www.capechamber.co.za
exists in terms of the City Council’s         helping local businesses to export
municipal Property Rates Act, Section         beyond South Africa’s borders. It looks to
22 [Special Rates Area (SRA)] and the         align the region to national priorities for   THE WESTERN CAPE ECONOMIC
SRA bylaw. It provides complementary          economic growth, trade and investment         DEVELOPMENT PARTNERSHIP (EDP)
top-up services within a specific             promotion initiatives and facilitates the     The EDP is a non-profit company
geographical area, to support the
primary agencies. In the case of the
CCID, these primaries are the City of
Cape Town and the South African
Police Service (SAPS). Since 2016, the
CCID has also nurtured a partner
                                                 1 080     tonnes of
                                                           waste was
                                                 swept off the streets
project in public safety with the                of the CBD during 2018
Western Cape Government.
   Overseen by a board of directors, the
CCID is made up of three operational
departments – Safety & Security, Social
Development and Urban Management.
A Communications department
collaborates across all three of these
to promote the CCID’s work and
investment in the Central City.
   A fifth department manages financial
and HR-related administration. With
a full-time staff of 22 people, the CCID
oversees a total workforce of over
|   DOING BUSINESS IN THE CENTRAL CITY       |

established in 2012 as a collaborative       recognised business destination in
intermediary organisation, to work           Africa. It achieves this by:
with and between broad-based                   Connecting business, government and
stakeholder sectors in the Western             higher education to grow relationships
Cape economic delivery system. It              and catalyse action through its
aims to improve the performance of             extensive networking and events.
the Cape Town and Western Cape                 Conceptualising programmes and
economic development system, by                accelerating initiatives to provoke
creating and sustaining partnerships           action-oriented discussion on
between economic stakeholders, in              topical issues.
support of the goal to create a resilient,     Providing a conduit for private sector
inclusive and competitive region, and          participation in larger government-
to contribute to South Africa’s national       driven initiatives, as well as ensuring
economic success. Funded by national           business continuity in the event of
provincial and municipal government,           political upheaval.
the EDP has played a unique role in            Advocating for policies that support
bringing together the public and               economic growth and representing
private sectors, academia and civil            the views of business.
society, to focus on specific issues         WHERE: 8th floor, MSC House,
that had initially been identified           1 Mediterranean St, Foreshore (Precinct 1)
as key drivers of economic growth.             www.acceleratecapetown.co.za
Today, it focuses on providing
partnering solutions to improve
                                                                                               994      NUMBER OF ROAD REPAIRS
                                                                                                        UNDERTAKEN IN 2018
the performance of the local and             INVEST CAPE TOWN
regional economic system.                    In 2016, the City of Cape Town launched
WHERE: 24th floor, Atterbury House,          the Invest Cape Town initiative to             procedures and providing investors with
9 Riebeek St (Precinct 2)                    continue to build the city’s brand as          services to fast-track projects and reduce
  www.wcedp.co.za                            a world-class investment destination.          government red tape when establishing
                                                By promoting the city’s natural             a business.
                                             beauty and achievements as a tourist              The InvestSA Western Cape OSS focuses
ACCELERATE CAPE TOWN                         destination, along with sharing                on the coordination and incorporation
Accelerate Cape Town is a business           business success stories, Invest Cape          of the special economic zones, provincial
leadership organisation representing         Town exists to create employment,              investment agencies, local authorities and
top-tier corporates in Cape Town.            promote investment and funding,                the relevant government departments
Established in 2006, it provides a forum     attract talent and help companies              involved in registration, permits and
for business to connect and catalyse         and entrepreneurs discover new                 licencing and regulatory matters.
action to position Cape Town for             opportunities in Cape Town.                       Representatives from government
growing economic success as a globally          The Investor Centre offices were            entities like the South African Revenue
                                             opened in 2017 at the same time and            Service (SARS), departments of Home
                                             in the same space as those of InvestSA         Affairs and Environmental Affairs, Eskom
                                             Western Cape as a collaborative one-           and the Companies and Intellectual
                                             stop shop for investors into Cape Town         Properties Commission, all operate under
                                             and the province.                              one roof in the office in St Georges Mall.
                                             WHERE: Cape Sun Hotel, entrance on                Wesgro has been appointed as the
                                             St Georges Mall (Precinct 2)                   management entity. InvestSA is the
                                              www.investcapetown.com                        primary shareholder in the One Stop
                                                                                            Shop, in partnership with the Department
                                                                                            of Trade and Industry (DTI) and the
                                             INVESTSA WESTERN CAPE                          Department of Economic Development
                                             The national Department of Trade               and Tourism (DEDAT).
                                             & Industry (DTI) has established                  Twelve governmental partners also
                                             InvestSA offices in major South African        operate from the provincial operation

20
          the number of City Law             centres. The Western Cape InvestSA             and a ministerial committee is in place
          Enforcement Officers               One Stop Shop (InvestSA OSS) was               to expedite regulatory blockages at
          contracted to the CCID             opened in the Cape Town CBD in                 ministerial level.
security complement, alongside               September 2017. The office promotes            WHERE: Cape Sun Hotel, entrance
six Traffic Wardens                          investment specifically into the               on St Georges Mall side (Precinct 2)
                                             province by streamlining regulatory              www.investsa.gov.za

                                                                   13
SPOTLIGHT ON
CALL CENTRES
AN OFFSHORE OUTSOURCING HUB

The Western Cape’s business process               has grown, on average, by 20% a year         Service functions performed by the
outsourcing (BPO) sector                          since 2012. The United Kingdom is            BPO industry in the Western Cape:2
in numbers (2017):1                               the leading buyer of offshore services
                                                                                                             2015    2016    2017
54 864 people
                                                  (67%), followed by Australia (21.5%), the
                                                  United States and Europe.                    Inbound       52.9%   55.3%   47.6%
In the Western Cape, 54 864 people are               In the Cape Town metropole, the           customer
                                                                                               service
employed in the sector, domestically              BPO sector has been the leading
and offshore                                      contributor to job growth in the city        Debt          14.0%   12.5%   16.4%
                                                  during the past decade, hosting 60%          collection

60.9%        The Western Cape has                 of the country’s BPO centres. This           Outbound      9.7%    6.2%    14.4%
             cornered 60.9% of the                accounts for 51 000 jobs, including          sales
country’s international BPO market share          20 500 international seats. The Cape         Inbound       8.1%    14.7%   9.1%
                                                  Town CBD hosts 30 call centres,              sales

75.9%        of BPO sector agents are
             permanently employed
                                                  comprising 12 international and 18 local
                                                  centres, servicing primarily inbound
                                                  customer services and debt collection
                                                                                               Legal
                                                                                               Process
                                                                                               Outsourcing
                                                                                                             -       2.5%    2.6%

                                                  services. In 2017, financial services        (LPO)
In 2018, for the fifth year, the Global           dominated the Western Cape’s BPO             Shared        -       -       2.3%
Sourcing Association (GSA) named                  sector, at 40.4%, followed by retail, at     Services
                                                                                               Centre
South Africa Global Destination of the            17.2%. In January 2019, the Department of
Year, ahead of competitor countries               Trade and Industry introduced the Global     Finance and   -       0.2%    2.2%
including Ukraine, Mauritius                      Business Services incentives with the        Accounting
                                                                                               (F&A)
and Northern Ireland. The award                   objective of creating employment through
entrenches South Africa’s reputation              offshore services activities. In addition,   Other         13.7%   6.7%    5.1%
as a sectoral pocket of excellence                the incentives are intended to create        back office
                                                                                               processing
for the business process outsourcing              youth (aged 18 to 31 years) employment
(BPO), also known as business process             opportunities and to contribute to the       Other         1.7%    1.9%    0.3%
services (BPS), sector. The sector is             country’s export revenue.
supported by a talented, scalable labour
pool and the backing of government,
which recognises the sector as a job
creator for unemployed youth in the
country, and which seeks to attract
international outsourcing operators.
The national offshore BPO market

1-3 SOURCE: BPESA BPS Key Indicator Report 2018

                                                                      14
|   DOING BUSINESS IN THE CENTRAL CITY           |

The BPO sector creates jobs for contact    Percentage of agents employed in the               leaders over four days, which resulted
centre agents, but also skilled roles in   six top sectors in the Western Cape:               in a commitment to bring 1 000 new
human resources, training, sales and                                                          sector-related jobs to the city and to
marketing, workforce management,                          2015         2016    2017           South Africa as a whole.
finance, technical and information          Financial     43.8%        25.7%   40.4%
technology (IT), administration and         Services                                          BPO operators with a presence
facilities management.                      Retail        11.6%        15.8%   17.2%          in the Cape Town CBD:
                                            Telecoms      19.3%        30.6%   15.8%            Lufthansa
Top international markets (offshore)                                                            Buongiorno
                                            Travel        -            -       4.9%
serviced by the Western Cape:3                                                                  Pixelfaerie
                                            Energy        4.6%         7.6%    4.4%             Simply Talk
               2015     2016    2017        IT            6.1%         4.2%    3.9%             SA Commercial
 United        62.0%    66.7%   62.1%       Transport     4.4%         5.9%    2.7%             Direct Channel
 Kingdom                                                                                        Izinga Call Centres
 Australia     10.8%    17.1%   16.0%      The City has created an enabling                     MFS Tracker
 US            12.9%    5.0%    1.0%       environment for the BPO sector to                    118 Contact Centre
                                           flourish.                                            Truworths Call Centre
 Germany       6.8%     5.5%    3.9%
                                              It funds Business Process Enabling                Global Media Services
 France        1.7%     0.9%    1.7%
                                           South Africa (BPESA), with a specific                Teleperformance South Africa
 Netherlands   1.5%     0.9%    0.5%       mandate to grow the sector in the city.              Wonga
 Other         4.3%     3.9%    14.8%         It has also prioritised other factors,
                                           such as energy security, clean                     The Brexit effect
                                           governance, good air access, and a                 Currently, the UK accounts for more
                                           One Stop Shop for investors as part of             than half of the South African call centre
                                           a package to ensure the city remains               market. The impending divorce between
                                           investment-ready for the BPO sector.               Britain and European Union — set, at the
                                              In addition, with many call centres             time of writing, for 31 October 2019 — may
                                           operating on international time zones,             be an advantage for the local BPO sector,
                                           the BPO sector offers a significant                as UK companies move their operations
                                           opportunity for the development of                 offshore. Some predictions suggest that
                                           Cape Town’s night-time economy and                 these moves could cut costs by up to 60%
                                           is a driver for the case to create safe,           below those in Australia and Britain.
                                           reliable and affordable public transport           Webhelp, a South African BPO firm that
                                           after hours. In 2018, the GSA hosted               employs 35 000 people around the world,
                                           the first Global Sourcing Summit                   has indicated that at least two new UK
                                           organised by BPESA in Cape Town.                   brands have shown interest in setting up
                                           The event attracted 240 global industry            shop in South Africa in 2019.

                                                                  15
|   THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018                  |

THE DIGITAL CITY
Cape Town is a recognised hub                     According to a PWC report, 56%                   innovative. They’re drawn to it. There’s
for technology development and                 of emerging tech or tech-enabled                    a tech culture that has boomed here,
innovation. According to a study               companies are headquartered in the                  with technically innovative products.”
conducted by the Cape Innovation and           Western Cape, with the majority based                  This supports the findings of
Technology Initiative (CiTi) and the           in Cape Town. In particular, over the               research conducted by international
Allan Gray Orbis Foundation,1 Cape             past decade, the city has become                    property consultancy, Savills, whose
Town employs more people in the tech           a leader in mobile software, revenue                Tech Cities Index ranks Cape Town at
sector than anywhere else in Africa.           management and payment processes,                   30 out of 30 Tech Cities globally. Savills
As a tech hub, the city offers over:           with R4.7 billion of foreign direct                 defines a Tech City as “important
                                               investment (FDI) in software and IT                 centres for tech in their region and
40 000 JOBS IN THE INDUSTRY                    services.                                           [venture capital] hotspots. Vibrant
This is significantly higher than                 The report says the “lifestyle of Cape           cities in which to live and work, they
other technology hubs such as                  Town promotes creativity, innovation,               are magnets for talent … Tech Cities are
Johannesburg (which employs                    and inspiration because of the                      outperforming other global centres.
20 000), Lagos (9 000)                         mountains, ocean and nature … People                GDP across the 30 Tech Cities is forecast
and Nairobi (7 000).                           are coming here to be creative and                  to rise by 36% in the next decade,

TECH SECTOR                         Luno, a crypto-wallet                  In October, Amazon                      In March 2019, the
NEWS HIGHLIGHTS:                    with nearly two million                announced plans to                      City of Cape Town and
                                    users, was started in Cape             construct a new office                  the Department of
                                    Town and now operates                  complex in Cape Town,                   Science and Technology
                                    in more than 40 countries              with eight locations under              hosted Africa’s largest
                                    with over 250 employees                consideration, including                tech conference, the
                                    around the world. It was               the Foreshore precinct.                 inaugural Africa Tech
                                    named the UK’s fastest                 The campus could                        Week.
                                    growing tech startup                   accommodate up to
                                    in 2018.                               10 000 employees.

                                    1 https://www.citi.org.za/wp-content/uploads/2018/07/CiTi_Cape-Town-Stellenbosch-Endeavor-Insight-Report.pdf

                                                                     16
residents in the province will receive
                                                                                        three gigabytes of data on their devices
                                                                                        every month by logging into free public
                                                                                        Wi-Fi hotspots around the province.
                                                                                           The data distribution is part of a
                                                                                        R3-billion programme to expand public
                                                                                        Wi-Fi network access, and in particular,
                                                                                        to provide broadband connectivity
                                                                                        to schools, libraries, health clinics
                                                                                        and offices.
                                                                                           In October, the City of Cape Town
                                                                                        signed an agreement with cell phone
                                                                                        operator Cell C to provide public
                                                                                        connectivity using street light poles,
                                                                                        city buildings and public transport
                                                                                        infrastructure. This kind of connectivity
against a rate of 19% across other           in the province. In terms of total deal    is an enabler for business in general, but
developed cities.” Cape Town is the          value, the Western Cape accounted          for tech-driven businesses in the CBD in
only African city on the index.              for 49% of value, compared against         particular. It will facilitate better service
   The Savills Tech Cities Index measures    Gauteng, with 44.7%.                       delivery, expand economic opportunities
cities against over 100 individual metrics                                              and provide better connectivity for
in six categories, which are: Business                                                  visitors and residents in the Central City.
Environment, Tech Environment, City          TECH AS AN ENABLER
Buzz & Wellness, Talent Pool, Real Estate    Set to be completed in 2021, the City of
Costs and Mobility. The metrics consider     Cape Town’s broadband project aims to      THIRD SPACES ARE THE
every aspect of a city, from how long it     provide a fully functional, municipal-     NEW WORKPLACE
takes to start a business, to the cost of    owned fibre-optic network to serve the     The digital city also facilitates a new
a flat white coffee.                         entire metropole. To date, over 950km      way of working, in which a more
   Cape Town’s success as a digital          of fibre-optic cables and 400 free Wi-Fi   mobile, connected, digital-savvy
city is driven by the presence of            zones have been installed across the       generation of freelancers, startups and
widely available information and             metro. Over 300 City-owned buildings       entrepreneurs are no longer tethered
communication technology (ICT)               have been connected .                      to a single workplace. Rather, work
skills and an entrepreneurial culture,          The City’s Connect Pilot Project,       happens in “third spaces” such as coffee
supported by an attractive working           launched in January 2018, seeks to         shops, airline-style working lounges and
environment and appealing lifestyle.         provide affordable open access high-       co-working spaces supported by flexible
Other contributing factors include           speed fibre connections to over            availability, shorter contracts and
a strong supporting network of               1 000 commercial buildings in the          leases, high-speed Wi-Fi connections,
companies and institutions and               CBD. The pilot was initially designed to   laptops and mobile devices and cloud
e-commerce and tech-enabled business,        connect four city blocks, encompassing     computing. Desire to avoid traffic
such as payment gateways, tech               Loop, Long, Church, Longmarket, Burg       congestion and lifestyle choices are
incubators, co-working spaces and            and Wale streets.                          adding to the demand for more flexible
accessible broadband services. The              Education group Curro is one            working arrangements.
availability of venture capital is also      example of the growing tech business          Co-working space operators such as
a factor: in 2015, the Western Cape          landscape in the city. The JSE-listed      Workshop 17, which has opened a new
hosted 75% of the country's venture          group has launched a new tech-focused      space in Harrington House, Barrack
capital deals.                               schooling model at its new campus          Street, and Cube Workspace and Ideas
   A diverse value chain and supportive      located on the Foreshore. Providing        Cartel, which has buildings in Loop
ecosystem is also an attractive prospect     learners with digital learning materials   Street and Waterkant Street, are some
for startups and tech businesses             and laptops pre-loaded with software       examples of how traditional workplaces
wanting to attract skilled talent,           and textbooks, Curro’s technology-         are evolving. Ideas Cartel offers private
which is available through a pipeline        driven model seeks to create a new         and shared offices, with meeting spaces
of graduates from educational                generation of learners who have the        and boardrooms, as well as smaller
institutions in and around the city.         right skills for the future workplace.     pods for individuals who want the
   In the venture capital sector, the           StatsSA reports that 70.8% of           connection of having other people
Western Cape remains the number-             residents in the Western Cape have         around them, but the privacy of their
one province in the country for the          access to an internet connection. Under    own workspace.
number and size of deals, with 51.9% of      a scheme instituted by the provincial         Page 34 of this report examines the
deals originating from companies based       government in December 2018,               co-working trend in more detail.

                                                                   17
|   THE STATE OF CAPE TOWN CENTRAL CITY REPORT 2018            |

RETAIL ECONOMY REPORTBACK
A TOTAL OF 1 038 ENTERTAINMENT & RETAIL ENTITIES BROKEN DOWN AS FOLLOWS:

9                       4                       4                       51                     21
    Adult                   Adult-themed            Theatres                    Bars & clubs
    entertainment           shops

                                                                                               SPORTING GOODS
                                                                                               (EQUIPMENT
                                                                                               & CLOTHING)

    11
    Barber
                    9
                    Opticians
                                  37
                                  Hair salons
                                                34 8
                                                Health &           Pharmacies
                                                                                    14
                                                                                    Gyms
                                                                                               12 CAR DEALERS
                                                                                               4 MOTORCYCLE DEALERS
    shops           & eyewear                   beauty                                         21 MOTOR PARTS
                                                (incl spas)                                    & REPAIR BUSINESSES
                                                                                               4 PETROL STATIONS

    9   BOOKSELLERS
        & PUBLISHERS                        22      NUMBER OF
                                                    CURIOS & MARKETS
                                                                                               15   DISCOUNT
                                                                                                    SHOPS      1   FLORIST

                                                                                               42   FURNITURE, LIGHTING
                                                                                                    & DÉCOR

                                                                                               9    HARDWARE
                                                                                                    STORES

                                                                                               19   LAUNDRY, DRY CLEANING,
                                                                                                    SHOE REPAIRS & TAILORS
You can also read