The Sparkling surge and your guide to NSW Fizz - IMPULSE SECTOR - North South Wines
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The Sparkling surge and your guide to NSW Fizz IMPULSE SECTOR
Italian
Sparkling
Off trade
value sales
up 12%
(Nielsen 52wks MAT to
March 2018)
Change in
drinking habits
Sparkling is no
Sparkling
longer saved for
wine growth
special occasions
set to
continue
IWSR Trends
report
predict the
market will
grow to over
16m 9l cases
by 2021
WHY SPARKLING IS POPPING…
Since we hit go here at
Price sweet North South Wines we
spots Cava have been specialising in
and Prosecco sparkling wine. It would be
can command impossible not to with
prices up to fantastic partners such as
£12 La Gioiosa - Italy’s most
premium Prosecco house,
Cava having a re-birth driven by Stefano Girelli - innovator
premiumisation and innovation and and producer of delicious
retailers really the value in Cava and are organic Sicilian fizz and
getting behind own label offerings one of Spain most famous
Cava brands - Marques de
Monistrol. Throw a few new
Innovation is taking world diamonds into the
shelf space mix and we have a range
NPD in the sparkling to be reckoned with.
category is driving
new sales Have you got your
sparkling wine range
sorted? Read on to find
out more about category
growth, consumer trends
OVAT ION and sparkling wines for
INN all occasions.
SPARKLING WINE BOOM
4 | NORTH SOUTH WINES SPARKLING WINE GUIDE
Sparkling wine has helped
Sparkling is an
everyday tipple
prop up the decline in wine
consumption over the last 10
years. According to the
Vinexpo/IWSR 2017 report UK
sales of sparkling wine have
grown from 8.7million 9
litre cases in 2011 to
14.1million 9
litre cases in
2016 and they
predict it will
continue to rise
to 16.15million 9L
cases by 2021, representing
an impressive 84.4% increase
over the last 10 years.
5 | NORTH SOUTH WINES SPARKLING WINE GUIDE
n p r ic e
o i vity
So, who’s drinking all this CHANGING sen sit
sparkling? DRINKING HABITS
Gender split: Staying in is the new going out. Understanding the sweet spot: Using the
47% Male and 53% Female Peoples’ attitudes have changed Van Westendrop Price Sensitivity Meter,
towards bubbles, particularly for we can see that Prosecco and Cava can
Sparkling wine drinkers are younger consumers, who no command average price points of up to
less likely to be 18-24-year longer save it up for special £12. Time to ditch the entry level fizz!
Respondents are asked 4 key questions
olds but they are drinking occasions. On the other hand, related to their price expectations for
fizz too! older consumers still tend to save Champagne, Prosecco, Cava and English
sparkling wine for special Sparkling wine. The “sweet spot” is when
64% of sparkling drinkers occasions. a maximum number of consumers deem a
drink sparkling wine product to be at the intersection between
their perceptions of cheap and expensive.
once a month or more
Sparkling drinkers have a
Too cheap Sweet spot Too expensive
broad drinking repertoire Champage below £17 £17-£28 above £28
drinking beer and wine
as well Sweet
Too expensive
Too cheap
spot
Prosecco below £8 above £12
£8-£12
Sweet
Too cheap Too expensive
spot
Cava below £8 above £12
£8-£12
English Sweet
sparkling Too cheap Too expensive
spot
wine below £10 above £15
£10-£13
SPARKLING WINE STYLES
6 | NORTH SOUTH WINES SPARKLING WINE GUIDE
Prosecco Superiore Prosecco
Friuli Venezia Giulia
Valdobbiadene DOCG
Prosecco Di Cartizze Ever heard of a little known sparkling wine
Valdobbiadene DOCG called Prosecco?! This charmat method
(REGION)
Prosecco regions
Prosecco Superiore Asolo
sparkling, made from Glera grapes grown in
DOCG Veneto and Friuli Venezia in North East Italy,
has had a meteoric rise to fame. Prosecco has
Prosecco DOC
been the driving force for sparkling wine
growth over the last 5 years with volumes
Prosecco DOC Treviso trebling to 8.3million 9litre cases. (IWSR)
What’s really encouraging is that it’s growing
in all sectors of the trade:
BELLUNO
Off trade value sales: up 17.6% to £579.2m
UDINE GORIZIA (Nielsen June 2017)
PORDENONE The IWSR predict this growth is set to
VALDOBBIADENE continue with all Italian sparkling wine sales
CONEGLIANO
set to continue to grow by a further 5.4%
ASOLO between 2016 and 2021.
TREVISO TRIESTE
VICENZA
VENEZIA
PADOVA
VENEZIA
Veneto
ITALY
(REGION)
7 | NORTH SOUTH WINES SPARKLING WINE GUIDE
Prosecco areas of production 3 types of Prosecco: Spumante (sparkling), Traditional Method
and styles Frizzante (semi-sparkling) and Tranquillo
(still), with Spumante being by far the most Champagne
popular.
Prosecco DOC: 9 regions spanning Veneto Champagne is without doubt the king of the
and Friuli Venezia in North East Italy. 3 levels of sugar: "Brut" (up to 12 grams per sparkling category. Produced only in France’s
litre of residual sugar), "Extra Dry" (12-17 g/l) Champagne region, primarily from
Prosecco DOCG: Prosecco Conegliano or "Dry" (17-32 g/l). Chardonnay, Pinot Noir and Pinot Meunier
Valdobbiadene Superiore DOCG (in practice
varietals, Champagne is made using the
Valdobbiadene based producers omit
‘method champenoise’ i.e. with second
Conegliano from the label) and Asolo
fermentation in bottle giving it its trademark
Prosecco Superiore DOCG (est. 2009). The
steepness of the hills of Valdobbiadene did you know? complexity.
means that everything, from pruning to In recent years Champagne has been given a
HOW PROSECCO STORMED run for its money with stiff competition from
picking, is principally done by hand. The
manual aspect, especially for the harvest,
THE STAGE other sparkling categories, as consumers
further increases quality. Prosecco filled a gap in the look to trade down. Reports suggest that they
market: Champagne was too are choosing premium examples from other
Cartizze: A hill of 107 hectares, 1000ft high.
pricey, too intense for a mid- sparkling wine categories such as DOCG
So-called the most expensive real estate in
Prosecco, Cartizze, Grand Cru Cavas as well
Italy, and the Grand Cru of Prosecco. Wines week drink. Ten years ago,
as alternative traditional method sparkling
are labelled Superiore di Cartizze (i.e. Cava, whilst affordable, was from across the globe, where they find better
without Prosecco) to emphasise the territory. suffering from a tacky image. value for money.
Production method: Prosecco must be made Prosecco hit the mark,
with Glera (and up to 15% of Verdiso, establishing itself as an
Bianchetta Trevigiana, Perera, Glera lunga, everyday luxury.
Chardonnay, Pinot Bianco, Pinot Grigio and
It’s good value for money. As a
Pinot Noir).
nation we’ve been focussing
Production is made with second fermentation less on splurging and more on
charmat method (though DOCG can be made saving, particularly young
using second fermentation in bottle).
adults. Prosecco fits the bill.
8 | NORTH SOUTH WINES SPARKLING WINE GUIDE
Cava Largely dry in style, it has lower sugar levels
making it less calorific that its counterparts.
Once known as the cheap drink of choice for With sugar content in food and drink high on
hen dos galore, Cava is having a rebirth. consumers’ agendas, Cava is a great
Premiumisation and innovation is very much sparkling for those looking to reduce their
on the agenda in an effort to regain market sugar intake and looking for a drier style.
share from Prosecco. In 2017 Spain's
government approved 12 Cava grape
growing sites – Grand Crus - to sit above all Italian
others in a new top-level classification
It was only a matter of time before Italian
designed to promote single-vineyard wines.
traditional method sparkling became the
Like Champagne, Cava is produced in natural next step for Italy, following the
varying levels of sweetness: unparalleled success of Prosecco.
Brut Nature up to 3 grams of sugar, no added Franciacorta has led the way; however, we
sugar; Extra Brut up to 6 g/l; Brut up to 12 g/l; are now seeing an emergence from other
Extra Seco (extra dry) between 12 and 17 g/l; regions, particularly from brands who have
Seco (dry) between 17 and 32 g/l; Semiseco built their reputation on Prosecco.
(semi-dry) between 32 and 50 g/l; Dulce
(sweet) more than 50 g/l.
What makes Cava so special? New World
Think traditional method without the price With so much growth in the sparkling wine
tag. It offers great depth of flavour yet doesn’t category, we are seeing more space and
break the bank, making it absurdly good opportunities being given to traditional
value for money. Consumers think so too (See method sparkling from across the World.
section on price sensitivity on page 5).
WHAT’S NEXT FOR SPARKLING?
9 | NORTH SOUTH WINES SPARKLING WINE GUIDE
INNOVATION RIBOLLA GIALLA
IN THE
Produced in North East Italy, this native grape
is used to make both still and sparkling.
Though sparkling is a relatively new style, it
SPARKLING
has proved extremely popular in recent
years. Made using the same method as
Prosecco, but with a longer second
CATEGORY
fermentation which gives a more full-bodied
and less aromatic style, with nectarine, green
apple, white figs and some spicy notes. A
N
great point of difference to any sparkling
AT IO
range at a time when consumers are looking
OV
Italy to explore new things.
New World
INN
Italy has an 80% share of the sparkling wine
sector (excl Champagne), and with so much
confidence in Italian sparkling it is hardly
With so many consumers switching from still
surprising that sparkling innovation from Italy
wines to sparkling for their everyday tipple,
is bubbling. New Prosecco alternatives are
New World producers are getting in the on
hitting the market every day.
the action and thinking outside the box.
GRILLO SPUMANTE
SPARKLING RED
Made from Grillo, the Italian grape native to
With consumers having a thirst for all things
Sicily, this is a great alternative for those
sparkling, it comes as no surprise to see red
seeking out something new in the Italian
sparkling wines on the market.
category. Crafted using the charmat method
in small tanks, the wine undergoes second
fermentation very slowly at 14C which helps
retain freshness and fruit.
10 | NORTH SOUTH WINES SPARKLING WINE GUIDE OUR
OUR ORGANIC RANGE
SPARKLING
La Gioiosa
Premium Prosecco producer La Gioiosa
lies in the heart of Prosecco country, in
Treviso in north east Italy. La Gioiosa is
owned by the Moretti Polegato family
and unique to the Prosecco region, the did you know?
winery chills 100% of production prior WITH A BACKGROUND IN FASHION (THE FAMILY ALSO OWNS
to secondary fermentation to ensure GEOX), IT IS OF NO SURPRISE THAT PRESENTATION IS AS
optimum freshness and crisp apple and IMPORTANT AS WINE QUALITY. THEIR PREMIUM PACKAGING,
pear fruit in every single glass. FEATURING THE DIVA BOTTLE, OFFERS REAL SHELF STAND OUT
AND GUARANTEES GREAT CONSUMER RECOGNITION.
With great brand awareness and a
proven sales track record you can be
sure you’re getting the best with La
Gioiosa. The brand is growing at an
impressive 147% in multiple grocers
and is the 2nd biggest sparkling brand
in the Impulse channel and one of the
fastest growing at +44% value sales
and +38% volume sales (Nielsen March
2018) and at the highest average price
point (£8.90) (Nielsen MAT 9/9/17)11 | NORTH SOUTH WINES SPARKLING WINE GUIDE OUR
OUR ORGANIC RANGE
SPARKLING RANGE
ON BIODIVERSITY
THE VINEYARDS WHERE LA
GIOIOSA ASOLO COMES
FROM ARE CERTIFIED
La Gioiosa Prosecco La Gioiosa Sparkling Gift packs
“BIODIVERSITY FRIEND” BY
THE WORLD BIODIVERSITY
Prosecco is La Gioiosa’s main heartland. With a With the sparkling category booming, your With lots of gifting ASSOCIATION
range of different styles and different size consumers can confidently buy Prosecco opportunities throughout DEMONSTRATING THE
formats, not forgetting giftpacks, La Gioiosa has alternatives from a premium market leader. the year, La Gioiosa has a COMPANY’S COMMITMENT
your every Prosecco need covered. Check out the concise but innovative TO SAFEGUARDING
new low-calorie 63K Prosecco. In the La Gioiosa Sparkling range range to meet all your BIODIVERSITY WITHIN
La Gioiosa Frizzante Bianco gifting needs. SPECIFIC AREAS. THIS
In the La Gioiosa Prosecco range:
SUSTAINABLE APPROACH IS
In the gift pack range
La Gioiosa Frizzante Rosé
AIMED AT PROTECTING
La Gioiosa Prosecco Frizzante DOC La Gioiosa Aurea Blanc de Blancs Spumante
VINEYARDS AND THEIR
La Gioiosa Prosecco Spumante Brut DOC 75cl, La Gioiosa Rosea Spumante La Gioiosa 20cl Prosecco
SURROUNDING AREAS TO
12 x 20cl, 4 x 3 x 20cl, 12 x 37.5cl La Gioiosa Ribolla Gialla with Thorntons Chocolates
GUARANTEE HEALTHY AND
La Gioiosa Prosecco Valdobbiadene Superiore 6x20cl
HIGH-QUALITY GRAPES.
Millesimato DOCG La Gioiosa 37.5cl
La Gioiosa Prosecco Asolo Millesimato DOCG Prosecco with 2
La Gioiosa Prosecco Spumante Brut DOC Flutes 4 x 37.5cl
Gold Bottle
La Gioiosa 63K Prosecco –
New low-calorie option
COMING SOON La Gioiosa Prosecco DOC Organic12 | NORTH SOUTH WINES SPARKLING WINE GUIDE OUR SPARKLING RANGE
The Wine
People
TWP Wines is run by Stefano Girelli, whose family has been at the
heart of Italian winemaking for three generations. Stefano’s portfolio
stretches the length of Italy, from the Veneto, to Tuscany, to Puglia and
Sicily. TWP are always thinking to the future, and have been preaching
the organic message long before others cottoned on. They’re
sparkling wine innovators too, and have an extensive range of sparkling wines from
Prosecco, Organic Prosecco, Organic Grillo Spumante and more.
Wines are made under the watchful eye of leading consultant winemaker, Stefano
Chioccioli, a friend and colleague of Stefano Girelli for many years. He uses the best
possible indigenous grapes to create wines with great quality and individual character.13 | NORTH SOUTH WINES SPARKLING WINE GUIDE OUR SPARKLING RANGE
THE WINE PEOPLE’S SPARKLING RANGE:
Casuzze Organic Grillo Spumante
Bollicina Prosecco (available in 75cl and 1.5L)
Proverbio Organic Prosecco DOC Treviso
ON ORGANIC
THE ORGANIC MARKET HAS
NEVER BEEN HEALTHIER,
NOW VALUED AT A
RECORD-BREAKING £2.2BN,
AND ENJOYING AN
IMPRESSIVE 6 YEARS OF
CONSECUTIVE GROWTH.
(SOIL ASSOCIATION
MARKET REPORT 2018)
IT’S GOOD NEWS FOR THE
ORGANIC WINE CATEGORY
TOO: ORGANIC WINE VALUE
SALES ARE 24% (NIELSEN
DECEMBER 2017).14 | NORTH SOUTH WINES SPARKLING WINE GUIDE OUR SPARKLING RANGE
United did you know?
Wineries
WINEMAKER ANTONIO WAS
ONE OF THE FIRST EXPORT
ROSE CAVA, A MOVE WHICH
HAS SEEN MONISTROL
BECOME A TRULY
INTERNATIONALLY
RECOGNISED BRAND.
United Wineries is one of Spain's most
well-known producers, with Berberana
and Marques de Monistrol being its
flagship brands. With a history going
back to 1877 its wineries are among
some of Spain’s most famous houses.
Its award winning cavas have been
made at Sant Sandurní d’Anoia, in the
heart of Penedès, 40km southwest
from Barcelona, since 1882. Today
Antonio Olivé, known as the maestro of
Monistrol, is the head winemaker, and
a fine job he does too, amassing over
150 international medals since 2006.15 | NORTH SOUTH WINES SPARKLING WINE GUIDE OUR SPARKLING RANGE
UNITED WINERIES
SPARKLING RANGE:
Marques de Monistrol Vintage
Cava Brut
Marques de Monistrol Vintage
Cava Rose
Marques de Monistrol Premium
Cuvee Brut Nature
Marques de Monistrol Premium
Cuvee Brut Rose
Limited Edition Packaging -
Cava
Monistrol Prestige Cuvee Brut –
also available in Christmas and
seasonal sleeves
Monistrol Prestige Cuvee Brut Rose –
also available in Christmas and
seasonal sleeves
Monistrol Prestige Cuvee Semi Secco16 | NORTH SOUTH WINES SPARKLING WINE GUIDE OUR SPARKLING RANGE
De Bortoli’s story is one of determination and
triumph that started nearly 90 years ago in
war-torn Europe and is now told, generations
later, across Australia. The family’s heritage
encompasses the universal story of
immigrants making good in an adopted land,
the rise and fall of the Australian wine
industry and the tale of a hardworking and
innovative family who considers good wine,
good food and good friends to be among the
De Bortoli
true pleasures in life.
Today the third generation of De Bortoli’s are
at helm of the company, leading it through
the 21st Century with a pioneering spirit.
Perhaps it’s their Italian routes, then, that
leads this Australian family owned winery to
make good sparkling wine, including
innovative styles such as sparkling Heathcote
Shiraz. Heathcote is the home to big reds in
Victoria. Yet, the Woodfired Sparkling Shiraz
is Shiraz in another guise - a unique
sparkling red style that has been made in
Australia since the late 1800’s. It appeals to
even non-red wine drinkers!17 | NORTH SOUTH WINES SPARKLING WINE GUIDE OUR SPARKLING RANGE
THE DE BORTOLI
SPARKLING RANGE:
Woodfired Sparkling Shiraz18 | NORTH SOUTH WINES SPARKLING WINE GUIDE
FOOD MATCHING - WHAT TO DRINK WHEN
Don’t fall into the trap of
believing sparkling wine
is just to be served as an
aperitif, these luscious
effervescent delights are
surprisingly food friendly,
opening the door to many
more drinking occasions
and opportunities to
increase your bottom line.
Prosecco: Extra dry styles: higher acidity, combined
with comparatively low alcohol, but higher
Brut – drier styles: thanks to its higher acidity residual sugars, means this can take on both
and low alcohol it can cut through a variety of spicy dishes and desserts.
rich foods making it a versatile wine.
Spicy curries and Southeast Asian fayre – the extra
Rice dishes like shelf fish risotto - shell fish like dry sweetness counteracts the chillies making an
mussels bring a briny minerality balanced by unexpected match.
Prosecco’s softness, and prawns bring out the
sweetness of the brut. Sushi and sashimi – with its slightly sweet nature
and high acidity this will keep your tastes buds
Seafood based pasta dishes. refreshed.
Cheese - Don’t just stick with Italian cheeses Panettone is a classic match – the Panettone’s
(though Pecorino and Taleggio pair well with citrussy flavours mingle well with Proseccos
Prosecco), give Camembert or Gruyere a go too. citrussy notes, and the contrast between the rich
Prosecco’s vibrant bubbles and fruit-forwardness smoothness of the bread and crisp bubbles make a
are well able to hold their own. delightful combination.19 | NORTH SOUTH WINES SPARKLING WINE GUIDE
Traditional method Cava Semi Seco: with its off dry nature, this
sparkling
really comes into its own at 'tea time' where
Asparagus (white is better than green) or artichoke
the combination of acidity and sweetness will
are notoriously hard to match, but less aged Cava
balance most tea time treats
makes for a great pairing.
With its yeasty, brioche undertones these
bottle aged wines can make for a delicious
Fish pies – Cava can easily cut through the
and varied wine match:
richness. Try with a selection of sandwiches, cakes and
meringues.
Cava Brut Nature: with mouth-watering Fried foods - anything that is crisp and crunchy is
acidity it’s a good match for oily fish
New world
great with bubbles, even a simple cheese straw.
Cava Brut Rose: this delicately coloured pink
sparkler is surprisingly versatile
Try it with balsamic-glazed salmon fillets or simply-
prepared herring. These can vary in style, but generally these pair
Cava Brut: classic matches to this toasty Brie and prosciutto are a great match, and even well with delicate flavours, like oysters, sushi and
sparkler are Spanish tapas: Manchego, olives better when combined. shell fish dishes.
and Serrano ham, but it’s well able to hold its
own with even the trickiest of food matches
Smoked salmon.20 | NORTH SOUTH WINES SPARKLING WINE GUIDE
Innovative styles Sparkling Shiraz: Sparkling red wine pairs
well with foods featuring combinations of
Grillo Spumante: with its citrus, floral notes earth, gaminess, spice and black pepper.
and refreshing acidity this can take on a wide
spectrum of foods from fish to Asian dishes. Try Cantonese roast duck or BBQ.
New World Charmat method
Fritto misto – the Grillo’s acidity is well able to cut
through the fat in the batter.
Sushi – the light citrussy notes pair well. This is a pretty broad category in terms of
Ribolla Gialla: this wine can pair with a wide style, but these generally match to salads and
range of foods due to its lemony core and fish dishes and sweeter styles can pair well
zesty personality that will help refresh the with desserts.
palate between bites.
Creamy soups or fish dishes or even quiche and
frittatas.unearthing partnerships North South Wines Ltd, Unit 3 Britannia Court, The Green, West Drayton UB7 7PN To place an order please call: 0203 871 9210 or email: orders@northsouthwines.co.uk www.northsouthwines.co.uk
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